表紙:マーケティング技術の世界市場レポート 2024年
市場調査レポート
商品コード
1415701

マーケティング技術の世界市場レポート 2024年

Marketing Technology Global Market Report 2024

出版日: 受注後更新 | 発行: The Business Research Company | ページ情報: 英文 175 Pages | 納期: 2~10営業日

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マーケティング技術の世界市場レポート 2024年
出版日: 受注後更新
発行: The Business Research Company
ページ情報: 英文 175 Pages
納期: 2~10営業日
  • 全表示
  • 概要
  • 目次
概要

マーケティング技術の市場規模は近年急激に拡大しています。2023年の4,031億8,000万米ドルから2024年には4,885億7,000万米ドルへと、CAGR21.2%で拡大します。この期間の成長は、デジタルトランスフォーメーション、ソーシャルメディアの成長、自動化とパーソナライゼーション、カスタマーリレーションシップマネジメント、デジタルマーケティングの台頭などに起因しています。

マーケティング技術市場規模は、今後数年間で飛躍的な成長が見込まれます。2028年には1兆570億7,000万米ドルに成長し、CAGRは21.3%に達すると思われます。予測期間の成長は、eコマースの拡大、モバイルマーケティング革命、クラウドコンピューティングの採用、メタバースマーケティング、オムニチャネルマーケティングオートメーションに起因しています。予測期間における主要動向としては、マーテクスタックの統合、持続可能性と倫理的マーケティング、マーテクスタックの統合、会話型マーケティング、音声検索、ビジュアル検索マーケティングなどが挙げられます。

マーケティング技術市場は、デジタルマーケティングの導入拡大により成長が見込まれます。デジタルマーケティングは、デジタルチャネル、プラットフォーム、技術を活用して、製品、サービス、ブランドを特定の対象層に訴求します。市場情勢は、デジタルマーケティングの効果、効率、リーチを最大化するために、さまざまなマーケティング技術を採用しています。例えば、米国のクラウドベースのSEO管理ソリューション企業であるRanktrackerが提供した2022年10月のデータによると、デジタルマーケティング支出は2020年と2021年の両方で14%増加したことが明らかになった。予測によると、デジタルマーケティング分野は年間9%の成長率が見込まれています。さらに、米国のソフトウェア会社であるOracle Corporationの2021年のレポートでは、デジタル広告への世界の支出は2020年の3,780億米ドルから2024年には6,460億米ドルに増加すると推定されています。この大幅な増加は、デジタルマーケティングの採用が増加し、マーケティング技術市場にプラスの影響を与えていることを裏付けています。

人工知能に対する需要の高まりは、今後のマーケティング技術市場拡大の原動力になると予想されます。人工知能(AI)には、人間の知能プロセスをシミュレートするコンピュータシステムの利用が含まれます。AIはマーケティング技術の情勢を再構築する上で極めて重要な役割を果たしており、企業がマーケティングや顧客エンゲージメントにアプローチする方法に革命をもたらし、効率性、パーソナライゼーション、意思決定の改善につながります。例えば、2022年1月現在、英国政府デジタルサービスのデータによると、AI技術への支出は2020年から2040年の間に大幅に増加し、202億5,000万米ドルから1,012億6,000万米ドルに増加すると予測されています。この成長は、CAGR8.4%で起こると予想されています。このように、人工知能に対する需要の高まりが、マーケティング技術市場の成長を支える重要な要因となっています。

2023年のマーケティング技術市場で最大の地域は北米です。マーケティング技術レポートの対象地域は、アジア太平洋、西欧、中東欧、北米、南米、中東・アフリカです。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 マクロ経済シナリオ

  • 高インフレが市場に与える影響
  • ウクライナ・ロシア戦争が市場に与える影響
  • COVID-19による市場への影響

第5章 世界市場規模と成長

  • 世界のマーケティング技術市場の促進要因と抑制要因
    • 市場促進要因
    • 市場抑制要因
  • 世界のマーケティング技術の市場規模実績と成長、2018~2023年
  • 世界のマーケティング技術市場規模と成長予測、2023~2028年、2033年

第6章 市場セグメンテーション

  • 世界のマーケティング技術市場、製品別セグメンテーション、実績と予測、2018~2023年、2023~2028年、2033年
  • ソーシャルメディアツール
  • コンテンツマーケティングツール
  • リッチメディアツール
  • 自動化ツール
  • データと分析ツール
  • セールスイネーブルメントツール
  • 世界のマーケティング技術市場、展開別セグメンテーション、実績と予測、2018~2023年、2023~2028年、2033年
  • オンプレミス
  • クラウド
  • 世界のマーケティング技術市場、用途別セグメンテーション、実績と予測、2018~2023年、2023~2028年、2033年
  • 情報技術と通信
  • 小売とeコマース
  • 医療
  • メディアとエンターテイメント
  • スポーツとイベント
  • 銀行金融サービスと保険(BFSI)
  • 不動産
  • その他の用途

第7章 地域と国の分析

  • 世界のマーケティング技術市場、地域別、実績と予測、2018~2023年、2023~2028年、2033年
  • 世界のマーケティング技術市場、国別、実績と予測、2018~2023年、2023~2028年、2033年

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

  • マーケティング技術市場の競合情勢
  • マーケティング技術市場の企業プロファイル
    • Apple Inc.
    • Microsoft Corporation
    • Amazon Web Services Inc.
    • Oracle Corporation
    • SAP SE

第31章 その他の主要および革新的な企業

  • Salesforce Inc.
  • Adobe Inc.
  • Amdocs
  • Hubspot Inc.
  • Aptean Inc.
  • Tackle.io
  • Real Chemistry
  • Zoho Corporation
  • Acoustic L.P.
  • ActiveCampaign
  • Crisp Thinking Group Limited.
  • Adjust GmbH
  • Tableau Software LLC
  • Mediafly
  • Convoso Tech International Pvt. Ltd.

第32章 競合ベンチマーキング

第33章 競合ダッシュボード

第34章 主要な合併と買収

第35章 将来の展望と潜在性分析

第36章 付録

目次
Product Code: r12300

“Marketing Technology Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing technology market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

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  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
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  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for marketing technology? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The marketing technology market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

  • 1) By Product: Social Media Tools; Content Marketing Tools; Rich Media Tool; Automation Tool; Data And Analytics Tools; Sales Enablement Tools
  • 2) By Deployment: On-Premise; Cloud
  • 3) By Application: Information Technology And Telecommunication; Retail And E-commerce; Healthcare; Media And Entertainment; Sports And Events; Banking Financial Services And Insurance (BFSI); Real Estate; Other Applications
  • Companies Mentioned: Apple Inc.; Microsoft Corporation; Amazon Web Services Inc.; Oracle Corporation; SAP SE
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Marketing technology encompasses a suite of integrated tools and technologies that empower marketers to streamline their activities, engage with customers more effectively, and automate numerous repetitive tasks. These technologies serve a broad spectrum of purposes and find applications across various industries and business functions, ultimately enhancing marketing strategies, boosting customer engagement, and driving business growth.

The primary categories of products within marketing technology include social media tools, content marketing tools, rich media tools, automation tools, data analytics tools, and sales enablement tools. Social media tools consist of software applications and platforms specifically crafted to aid individuals, businesses, and organizations in managing and optimizing their presence on social media platforms. These tools can be deployed through on-premise or cloud-based modes, catering to diverse applications such as information technology, telecommunications, retail, e-commerce, healthcare, media, entertainment, sports, events, banking, financial services, insurance (BFSI), real estate, and other sectors.

The marketing technology market research report is one of a series of new reports from The Business Research Company that provides marketing technology market statistics, including marketing technology industry global market size, regional shares, competitors with a marketing technology market share, detailed marketing technology market segments, market trends and opportunities and any further data you may need to thrive in the marketing technology industry. This marketing technology market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The marketing technology market size has grown exponentially in recent years. It will grow from $403.18 billion in 2023 to $488.57 billion in 2024 at a compound annual growth rate (CAGR) of 21.2%. The growth in the historic period can be attributed to digital transformation, social media growth, automation and personalization, customer relationship management, rise of digital marketing, .

The marketing technology market size is expected to see exponential growth in the next few years. It will grow to $1057.07 billion in 2028 at a compound annual growth rate (CAGR) of 21.3%. The growth in the forecast period can be attributed to e-commerce expansion, mobile marketing revolution, cloud computing adoption, metaverse marketing, omnichannel marketing automation. Major trends in the forecast period include martech stack consolidation, sustainability and ethical marketing, martech stack consolidation, conversational marketing, voice search and visual search marketing.

The marketing technology market is expected to experience growth due to the increasing adoption of digital marketing practices. Digital marketing leverages digital channels, platforms, and technologies to promote products, services, or brands to a specific target audience. Marketers employ a range of marketing technologies to maximize the effectiveness, efficiency, and reach of their digital marketing efforts in today's digital landscape. For instance, data from October 2022, provided by Ranktracker, a cloud-based SEO management solution company in the United States, revealed that digital marketing spending increased by 14% in both 2020 and 2021. Projections indicate that the digital marketing sector is poised for an annual growth rate of 9%. Moreover, a 2021 report from Oracle Corporation, a U.S.-based software company, estimated that global spending on digital advertising was set to increase from $378 billion in 2020 to $646 billion by 2024. This significant rise underscores the increasing adoption of digital marketing and its positive impact on the marketing technology market.

The growing demand for artificial intelligence is expected to be a driving force behind the expansion of the marketing technology market in the future. Artificial intelligence (AI) involves the use of computer systems to simulate human intelligence processes. AI is playing a pivotal role in reshaping the marketing technology landscape, revolutionizing how businesses approach marketing and customer engagement, and leading to improvements in efficiency, personalization, and decision-making. For example, as of January 2022, data from the UK's Government Digital Service revealed that the overall spending on AI technologies was projected to increase substantially between 2020 and 2040, rising from $20.25 billion to $101.26 billion. This growth is expected to occur at a compound annual growth rate of 8.4%. Thus, the increasing demand for artificial intelligence is a key driver behind the growth of the marketing technology market.

The potential hindrance to market growth in the forecast period stems from the implementation of stringent privacy laws. These strict privacy laws, particularly in the digital domain, have the potential to impact the marketing technology market, as technology companies are actively working to ensure compliance with these regulations. For example, in August 2022, the Consumer Financial Protection Bureau (CFPB) issued an interpretive regulation that delineated the circumstances under which digital marketing companies collaborating with financial institutions must adhere to federal consumer financial protection laws. The CFPB, along with other law enforcement agencies, possesses the authority to hold digital marketers, posing as service providers, accountable for engaging in activities that are deemed unfair, abusive, or deceptive, as well as other violations of consumer financial protection. Hence, the stringent privacy laws governing the digital landscape are acting as a deterrent to the growth of the marketing technology market.

engaged in the development of innovative AI-driven marketing technologies, specifically focusing on AI-powered assistance technology, with the aim of driving organizational growth. AI-powered assistance technology involves the use of software programs that leverage artificial intelligence (AI) to provide users with valuable support. These programs utilize AI algorithms to comprehend natural language voice commands and execute tasks on behalf of the user. For example, in March 2023, Microsoft Corporation, a leading US-based technology corporation, introduced Dynamics 365 Copilot. This cutting-edge AI-powered assistant is designed to assist a wide range of users, including marketers and customer representatives, in their day-to-day tasks. Dynamics 365 Copilot is powered by Microsoft's GPT-3 language model, which has been trained on an extensive dataset encompassing text and code. This robust foundation enables Copilot to not only grasp the context of conversations but also generate text, perform language translations, generate various forms of creative content, and provide well-informed responses to user queries.

In December 2021, Microsoft Corporation, a prominent US-based technology giant, completed its acquisition of Xandr Inc., an advertising company, for an undisclosed sum. This strategic move signifies Microsoft's ambition to expand its advertising endeavors, gain access to Xandr's valuable data and insights, fortify its programmatic advertising capabilities, and forge a unified advertising platform. Xandr Inc. specializes in delivering diverse marketing technology services.

Major players in the marketing technology market are Apple Inc., Microsoft Corporation, Amazon Web Services Inc., Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Amdocs, Hubspot Inc., Aptean Inc., Tackle.io, Real Chemistry, Zoho Corporation, Acoustic L.P., ActiveCampaign, Crisp Thinking Group Limited., Adjust GmbH, Tableau Software LLC, Mediafly, Convoso Tech International Pvt. Ltd., SOCi Inc., Artesian Solutions Ltd., WebFX Inc., Share Local Media , Buzzoole, ContentGrow, Fullcircl, SpyFu Inc., Konnect Insights, Evergage .

North America was the largest region in the marketing technology market in 2023. The regions covered in marketing technology report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the marketing technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing technology market consists of revenues earned by entities by providing marketing technology services such as consulting and strategy, personalization and customer journey mapping, customization and development, campaign management, social media management and email marketing services. The market value includes the value of related goods sold by the service provider or included within the service offering. The marketing technology market also includes sales of campaign monitors, sendgrid tools, pardot tools, pipedrive tools, salesforce tools, market tools and hootsuite tools. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Table of Contents

1. Executive Summary

2. Marketing Technology Market Characteristics

3. Marketing Technology Market Trends And Strategies

4. Marketing Technology Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Marketing Technology Market Size and Growth

  • 5.1. Global Marketing Technology Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Marketing Technology Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Marketing Technology Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Marketing Technology Market Segmentation

  • 6.1. Global Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Social Media Tools
  • Content Marketing Tools
  • Rich Media Tool
  • Automation Tool
  • Data And Analytics Tools
  • Sales Enablement Tools
  • 6.2. Global Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • On-Premise
  • Cloud
  • 6.3. Global Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Information Technology And Telecommunication
  • Retail And E-commerce
  • Healthcare
  • Media And Entertainment
  • Sports And Events
  • Banking Financial Services And Insurance (BFSI)
  • Real Estate
  • Other Applications

7. Marketing Technology Market Regional And Country Analysis

  • 7.1. Global Marketing Technology Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Marketing Technology Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Marketing Technology Market

  • 8.1. Asia-Pacific Marketing Technology Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Marketing Technology Market

  • 9.1. China Marketing Technology Market Overview
  • 9.2. China Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Marketing Technology Market

  • 10.1. India Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Marketing Technology Market

  • 11.1. Japan Marketing Technology Market Overview
  • 11.2. Japan Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Marketing Technology Market

  • 12.1. Australia Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Marketing Technology Market

  • 13.1. Indonesia Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Marketing Technology Market

  • 14.1. South Korea Marketing Technology Market Overview
  • 14.2. South Korea Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Marketing Technology Market

  • 15.1. Western Europe Marketing Technology Market Overview
  • 15.2. Western Europe Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Marketing Technology Market

  • 16.1. UK Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Marketing Technology Market

  • 17.1. Germany Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Marketing Technology Market

  • 18.1. France Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Marketing Technology Market

  • 19.1. Italy Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Marketing Technology Market

  • 20.1. Spain Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Marketing Technology Market

  • 21.1. Eastern Europe Marketing Technology Market Overview
  • 21.2. Eastern Europe Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Marketing Technology Market

  • 22.1. Russia Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Marketing Technology Market

  • 23.1. North America Marketing Technology Market Overview
  • 23.2. North America Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Marketing Technology Market

  • 24.1. USA Marketing Technology Market Overview
  • 24.2. USA Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Marketing Technology Market

  • 25.1. Canada Marketing Technology Market Overview
  • 25.2. Canada Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Marketing Technology Market

  • 26.1. South America Marketing Technology Market Overview
  • 26.2. South America Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Marketing Technology Market

  • 27.1. Brazil Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Marketing Technology Market

  • 28.1. Middle East Marketing Technology Market Overview
  • 28.2. Middle East Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Marketing Technology Market

  • 29.1. Africa Marketing Technology Market Overview
  • 29.2. Africa Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Marketing Technology Market Competitive Landscape And Company Profiles

  • 30.1. Marketing Technology Market Competitive Landscape
  • 30.2. Marketing Technology Market Company Profiles
    • 30.2.1. Apple Inc.
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Microsoft Corporation
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Amazon Web Services Inc.
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Oracle Corporation
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. SAP SE
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Marketing Technology Market Other Major And Innovative Companies

  • 31.1. Salesforce Inc.
  • 31.2. Adobe Inc.
  • 31.3. Amdocs
  • 31.4. Hubspot Inc.
  • 31.5. Aptean Inc.
  • 31.6. Tackle.io
  • 31.7. Real Chemistry
  • 31.8. Zoho Corporation
  • 31.9. Acoustic L.P.
  • 31.10. ActiveCampaign
  • 31.11. Crisp Thinking Group Limited.
  • 31.12. Adjust GmbH
  • 31.13. Tableau Software LLC
  • 31.14. Mediafly
  • 31.15. Convoso Tech International Pvt. Ltd.

32. Global Marketing Technology Market Competitive Benchmarking

33. Global Marketing Technology Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Marketing Technology Market

35. Marketing Technology Market Future Outlook and Potential Analysis

  • 35.1 Marketing Technology Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Marketing Technology Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Marketing Technology Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer