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市場調査レポート
商品コード
1301203
マーケティング向け人工知能（AI）の市場規模、シェア、動向分析レポート：コンポーネント別、用途別、技術別、エンドユーザー産業別、地域別、セグメント予測、2023年～2030年Artificial Intelligence (AI) In Marketing Market Size, Share & Trends Analysis Report By Component, By Application, By Technology, By End-User Industry, By Region, And Segment Forecasts, 2023 - 2030 |
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価格
| マーケティング向け人工知能（AI）の市場規模、シェア、動向分析レポート：コンポーネント別、用途別、技術別、エンドユーザー産業別、地域別、セグメント予測、2023年～2030年 |
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出版日: 2023年06月05日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2～10営業日
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- 全表示
- 概要
- 図表
- 目次
概要
マーケティング向け人工知能（AI）市場の成長と動向
Grand View Research, Inc.の最新レポートによると、世界のマーケティング向け人工知能（AI）の市場規模は2030年までに822億3,000万米ドルに達する見込みです。
同市場は2023年から2030年にかけてCAGR 26.6％で拡大すると予測されています。デジタルアシスタンスに対する需要の高まりと、顧客主導のマーケティングや広告に対する需要の高まりが、市場の成長を促進しています。ビッグデータアナリティクスの進歩や、消費者体験を向上させるためのAIベースの製品やサービスの利用増加も市場成長の要因となっています。クラウドベースのサービス導入の増加とマーケティング分析の成長は、マーケティング向けAI市場の有利な機会を生み出すと予想されます。
マーケティング向けAIは、顧客行動の理解、ソーシャルメディアマーケティング、広告、データフィルタリング、分析に利用できます。AIは、マーケティングチームが従来の人口統計データを超えて、個人レベルで消費者の嗜好を発見することを可能にし、ブランドが顧客の特定の嗜好に基づいて体験を開発することを可能にします。さらに、データは、機械学習アルゴリズムを介してユーザーに提供されるコンテンツの推奨パターンを強化する上で不可欠な役割を果たしています。例えば、Amazon.com, Inc.のプライムビデオやNetflix, Inc.は、それぞれのプラットフォームにおけるユーザーの視聴履歴に基づいて推薦を改善するために、堅牢な推薦システムを使用しています。
AIによる自然言語処理の進歩に伴い、より顕著なコミュニケーションプラットフォームを開発する必要性が高まる中、チャットボットは企業にとって優先事項となりつつあります。より基本的な質問を持つ顧客は、チャットボットを使って即座に正確に回答することができます。チャットボットは、過去の質問と過去のデータを使用してパーソナライズされた結果を提供することができ、顧客サービス担当者は、より人間的なニュアンスを必要とする複雑なリクエストに取り組む時間を確保することができます。例えば、スウェーデンを拠点とするファッション企業のH&Mは、チャットボットを使用して、モバイル顧客の服の選択肢の検索を支援しています。米国を拠点とするレストランチェーンのDominosは、注文を迅速にするためにフェイスブックのチャットボットを作成しました。
アジア太平洋地域は、予測期間中に最も急成長する市場になると予想されています。この地域には、最も人口が多く発展途上国であるインドと中国が含まれます。これらの国々は、国家のデジタル化を目指す政府のイニシアチブを支援するため、先進技術を急速に導入しています。この地域の大企業、中小企業がAIを採用することで、マーケティング向け人工知能（AI）市場の有利な成長機会が生まれます。2023年1月、日本のデジタル広告会社である株式会社サイバーエージェントは、人工知能を使って大量の動画広告を作成する計画を立てています。この取り組みは広告効果の向上を目指したものです。
マーケティング向け人工知能（AI）市場レポートハイライト
- AIは、マーケターが顧客によりパーソナライズされた、関連性の高い、魅力的な体験を提供することを可能にしており、AI技術が高度化するにつれてこの傾向は続くと思われます。
- 技術別では、機械学習セグメントが38.1%の収益シェアで市場を独占しています。市場成長の要因は、顧客の意図を理解し、適切な応答を提供できるチャットボットやバーチャルアシスタントを作るために、機械学習やNLPアルゴリズムの利用が拡大していることです。
- AIを活用した予測的アナリティクスは、顧客の行動や嗜好を予測するために利用されており、マーケティング担当者はキャンペーンを最適化し、提供する商品をパーソナライズすることができます。予測的アナリティクスはまた、マーケティング担当者が価値の高い顧客を特定し、解約を予測し、価格設定を最適化するのにも役立ちます。
- 北米は、小売、BFSI、ヘルスケア、自動車、その他の産業の拡大により、2022年の収益シェア32.8%で市場を独占しています。この地域の数多くの有名テクノロジー企業は、マーケティング向けAIがもたらす有望な可能性を認識しています。
目次
第1章 調査手法と範囲
- 情報の調達と調査範囲
- 情報分析
- 市場の形成とデータの視覚化
- 市場の範囲と前提
- 二次情報
- 一次情報
第2章 エグゼクティブサマリー
- 市場の見通し
- 世界
- セグメント別の動向
第3章 マーケティング向け人工知能（AI）市場の変数、動向、範囲
- 市場セグメンテーションと範囲
- マーケティング向け人工知能（AI）市場-バリューチェーン分析
- 市場力学
- 市場促進要因
- 市場抑制要因
- 市場機会
- 業界分析- ポーター
- サプライヤーの力
- 買い手の交渉力
- 代替の脅威
- 新規参入者からの脅威
- 競争企業間の敵対関係
- 主要な機会- 優先順位付け
- マーケティング向け人工知能（AI）市場-PEST分析
- 政治的
- 経済的
- 社会的
- 技術的
第4章 マーケティング向け人工知能（AI）市場：コンポーネントの展望
- マーケティング向け人工知能（AI）の市場シェア、コンポーネント別、2022年および2030年
- ソフトウェア
- サービス
第5章 マーケティング向け人工知能（AI）市場：用途の展望
- マーケティング向け人工知能（AI）の市場シェア、用途別、2022年および2030年
- ソーシャルメディア広告
- 検索エンジンマーケティング
- バーチャルアシスタント
- コンテンツキュレーション
- 販売・マーケティングオートメーション
- アナリティクスプラットフォーム
- その他
第6章 マーケティング向け人工知能（AI）市場：技術の展望
- マーケティング向け人工知能（AI）の市場シェア、技術別、2022年および2030年
- 機械学習
- 自然言語処理
- コンピュータビジョン
- その他
第7章 マーケティング向け人工知能（AI）市場：エンドユーザー産業の展望
- マーケティング向け人工知能（AI）の市場シェア、エンドユーザー産業別、2022年および2030年
- BFSI
- 小売
- 消費財
- メディア・エンターテインメント
- IT・通信
- その他
第8章 マーケティング向け人工知能（AI）市場：地域の展望
- 北米
- 米国
- カナダ
- 欧州
- 英国
- ドイツ
- フランス
- アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- ラテンアメリカ
- ブラジル
- メキシコ
- 中東・アフリカ
- サウジアラビア王国（KSA）
- アラブ首長国連邦
- 南アフリカ
第9章 競合情勢
- Amazon.com, Inc.
- 会社概要
- 財務実績
- 製品のベンチマーク
- 最近の動向
- Baidu, Inc.
- 会社概要
- 財務実績
- 製品のベンチマーク
- 最近の動向
- Google LLC
- 会社概要
- 財務実績
- 製品のベンチマーク
- 最近の動向
- Intel Corporation
- 会社概要
- 財務実績
- 製品のベンチマーク
- 最近の動向
- International Business Machines Corporation
- 会社概要
- 財務実績
- 製品のベンチマーク
- 最近の動向
- Microsoft Corporation
- 会社概要
- 財務実績
- 製品のベンチマーク
- 最近の動向
- NVIDIA Corporation
- 会社概要
- 財務実績
- 製品のベンチマーク
- 最近の動向
- Oracle Corporation
- 会社概要
- 財務実績
- 製品のベンチマーク
- 最近の動向
- Salesforce, Inc.
- 会社概要
- 財務実績
- 製品のベンチマーク
- 最近の動向
- Twitter, Inc.
- 会社概要
- 財務実績
- 製品のベンチマーク
- 最近の動向
図表
List of Tables
- Table 1 Artificial Intelligence in Marketing Market - Industry Snapshot & Key Buying Criteria, 2017 - 2030
- Table 2 Global Artificial Intelligence in Marketing Market, 2017 - 2030 (USD Million)
- Table 3 Global Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 4 Global Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 5 Global Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 6 Global Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 7 Global Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 8 Key Market Driver Impact
- Table 9 Key Market Restraint Impact
- Table 10 Key Market Opportunity Impact
- Table 11 List of Key Market Players
- Table 12 Software Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 13 Services Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 14 Social Media Advertising Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 15 Search Engine Marketing/ Search Advertising Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 16 Virtual Assistant Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 17 Content Curation Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 18 Sales & Marketing Automation Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 19 Analytics Platform Resource Planning Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 20 Others Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 21 Machine Learning Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 22 Natural Language Processing Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 23 Computer Vision Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 24 Others Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 25 BFSI Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 26 Retail Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 27 Consumer Goods Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 28 Media & Entertainment Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 29 IT & Telecommunications Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 30 Others Artificial Intelligence in Marketing Market, by Region, 2017 - 2030 (USD Million)
- Table 31 North America Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 32 North America Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 33 North America Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 34 North America Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 35 U.S. Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 36 U.S. Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 37 U.S. Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 38 U.S. Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 39 Canada Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 40 Canada Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 41 Canada Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 42 Canada Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 43 Europe Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 44 Europe Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 45 Europe Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 46 Europe Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 47 UK Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 48 UK Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 49 UK Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 50 UK Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 51 Germany Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 52 Germany Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 53 Germany Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 54 Germany Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 55 France Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 56 France Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 57 France Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 58 France Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 59 Asia Pacific Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 60 Asia Pacific Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 61 Asia Pacific Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 62 Asia Pacific Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 63 China Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 64 China Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 65 China Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 66 China Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 67 Japan Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 68 Japan Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 69 Japan Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 70 Japan Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 71 India Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 72 India Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 73 India Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 74 South Korea Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 75 South Korea Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 76 South Korea Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 77 South Korea Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 78 Australia Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 79 Australia Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 80 Australia Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 81 Australia Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 82 Latin America Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 83 Latin America Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 84 Latin America Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 85 Latin America Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 86 Brazil Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 87 Brazil Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 88 Brazil Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 89 Brazil Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 90 Mexico Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 91 Mexico Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 92 Mexico Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 93 Mexico Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 94 MEA Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 95 MEA Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 96 MEA Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 97 MEA Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 98 Kingdom of Saudi Arabia (KSA) Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 99 Kingdom of Saudi Arabia (KSA) Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 100 Kingdom of Saudi Arabia (KSA) Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 101 Kingdom of Saudi Arabia (KSA) Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 102 UAE Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 103 UAE Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 104 UAE Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 105 UAE Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
- Table 106 South Africa Artificial Intelligence in Marketing Market, by Component, 2017 - 2030 (USD Million)
- Table 107 South Africa Artificial Intelligence in Marketing Market, by Application, 2017 - 2030 (USD Million)
- Table 108 South Africa Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030 (USD Million)
- Table 109 South Africa Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030 (USD Million)
List of Figures
- Fig. 1 Research Process
- Fig. 2 Market Formulation
- Fig. 3 Market Segmentation and Scope
- Fig. 4 Artificial Intelligence in Marketing Market, 2017 - 2030
- Fig. 5 Key Opportunities Analysis
- Fig. 6 Artificial Intelligence in Marketing - Value Chain Analysis
- Fig. 7 Artificial Intelligence in Marketing Market Dynamics
- Fig. 8 Industry Analysis - Porter's Five Forces Analysis
- Fig. 9 Artificial Intelligence in Marketing Market - Pest Analysis
- Fig. 10 Artificial Intelligence in Marketing Market Share by Component, 2022 & 2030
- Fig. 11 Artificial Intelligence in Marketing Market Share by Application, 2022 & 2030
- Fig. 12 Artificial Intelligence in Marketing Market Share by Technology, 2022 & 2030
- Fig. 13 Artificial Intelligence in Marketing Market Share by End-User Industry, 2022 & 2030
- Fig. 14 Artificial Intelligence in Marketing Market Share by Region, 2022 & 2030
- Fig. 15 North America Marketplace: Key Takeaways
- Fig. 16 Europe Marketplace: Key Takeaways
- Fig. 17 Asia Pacific Marketplace: Key Takeaways
- Fig. 18 Latin America Marketplace: Key Takeaways
- Fig. 19 MEA Marketplace: Key Takeaways
目次
Product Code: GVR-4-68040-082-5
Artificial Intelligence (AI) In Marketing Market Growth & Trends
The global artificial intelligence (AI) in marketing market size is expected to reach USD 82.23 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 26.6% from 2023 to 2030. The rising demand for digital assistance and the growing demand for customer-driven marketing and advertisement drive the market's growth. Advancements in big data analytics and increased use of AI-based products and services to improve consumer experience are also responsible for market growth. The increased adoption of cloud-based services and the growth of marketing analytics are expected to create lucrative opportunities for AI in the marketing market.
AI in marketing can be used to understand customer behavior, social media marketing, advertisements, data filtering, and analysis. AI enables marketing teams to go beyond traditional demographic data and discover consumer preferences on a personal level, enabling brands to develop experiences based on a customer's particular preferences. Moreover, data plays an essential role in enhancing the recommendation patterns of content served to users via machine learning algorithms. For instance, Amazon.com, Inc.'s Prime Video and Netflix, Inc. use a robust recommendation system to improve recommendations based on user viewing history on their platforms.
With the advancement of natural language processing through AI, chatbots are becoming a priority for businesses as the need to develop more prominent communication platforms grows. Customers with more fundamental questions can use chatbots to respond immediately and accurately. Chatbots can use previous questions and historical data to deliver personalized results, freeing time for customer service agents to work on more complex requests requiring more human nuance. For instance, H&M, a Sweden-based fashion company, uses a chatbot to assist mobile customers in their search for outfit options. Dominos, a U.S.-based restaurant chain, created a Facebook chatbot to expedite orders.
Asia-Pacific is expected to be the fastest-growing market during the forecast period. This region includes India and China, the most populous and developing countries. These countries rapidly adopt advanced technologies to support government initiatives to digitalize nations. Adopting AI by large, small, and medium-sized businesses in this region creates lucrative growth opportunities for artificial intelligence in the marketing market. In January 2023, CyberAgent Inc., a digital advertising company in Japan, is planning to create large volumes of video advertising using artificial intelligence. This initiative aimed to improve the effectiveness of advertising.
Artificial Intelligence In Marketing Market Report Highlights
- AI is enabling marketers to deliver more personalized, relevant, and engaging experiences to customers, and this trend is likely to continue as AI technology becomes more sophisticated
- Machine Learning technology segment dominates the market with a revenue share of 38.1%. The factor attributed to the market growth is the growing use of machine learning and NLP algorithms to make chatbots and virtual assistants that can understand customer intent and provide relevant responses
- AI-powered predictive analytics is being used to forecast customer behavior and preferences, allowing marketers to optimize their campaigns and personalize their offerings. Predictive analytics also helps marketers to identify high-value customers, predict churn, and optimize pricing
- North America dominates the market, with a revenue share of 32.8% in 2022, due to the expansion of retail, BFSI, healthcare, automotive, and other industries. The region's numerous well-known technology firms are aware of the promising possibilities presented by AI in marketing
Table of Contents
Chapter 1 Methodology and Scope
- 1.1 Information Procurement and Research Scope
- 1.2 Information Analysis
- 1.3 Market Formulation & Data Visualization
- 1.4 Market Scope and Assumptions
- 1.4.1 Secondary Sources
- 1.4.2 Primary Sources
Chapter 2 Executive Summary
- 2.1 Market Outlook
- 2.2 Global
- 2.2.1 Global Artificial Intelligence in Marketing Market, 2017 - 2030
- 2.2.2 Global Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 2.2.3 Global Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 2.2.4 Global Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 2.2.5 Global Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 2.2.6 Global Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 2.3 Segmental Trends
Chapter 3 Artificial Intelligence in Marketing Market Variables, Trends & Scope
- 3.1 Market Segmentation & Scope
- 3.2 Artificial Intelligence in Marketing Market - Value Chain Analysis
- 3.3 Market Dynamics
- 3.3.1 Market Drivers
- 3.3.2 Market Restraints
- 3.3.3 Market Opportunities
- 3.4 Industry Analysis - Porter's
- 3.4.1 Supplier Power:
- 3.4.2 Buyer Power:
- 3.4.3 Substitution Threat:
- 3.4.4 Threat From New Entrant:
- 3.4.5 Competitive Rivalry
- 3.5 Key Opportunities - Prioritized
- 3.6 Artificial Intelligence in Marketing Market - PEST Analysis
- 3.6.1 Political
- 3.6.2 Economic
- 3.6.3 Social
- 3.6.4 Technological
Chapter 4 Artificial Intelligence in Marketing Market: Component Outlook
- 4.1 Artificial Intelligence in Marketing Market Share by Component, 2022 & 2030
- 4.2 Software
- 4.2.1 Software Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 4.3 Services
- 4.3.1 Services Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
Chapter 5 Artificial Intelligence in Marketing Market: Application Outlook
- 5.1 Artificial Intelligence in Marketing Market Share by Application, 2022 & 2030
- 5.2 Social Media Advertising
- 5.2.1 Social Media Advertising Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 5.3 Search Engine Marketing
- 5.3.1 Search Engine Marketing Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 5.4 Virtual Assistant
- 5.4.1 Virtual Assistant Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 5.5 Content Curation
- 5.5.1 Content Curation Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 5.6 Sales & Marketing Automation
- 5.6.1 Sales & Marketing Automation Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 5.7 Analytics Platform
- 5.7.1 Analytics Platform Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 5.8 Others
- 5.8.1 Others Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
Chapter 6 Artificial Intelligence in Marketing Market: Technology Outlook
- 6.1 Artificial Intelligence in Marketing Market Share by Technology, 2022 & 2030
- 6.2 Machine Learning
- 6.2.1 Machine Learning Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 6.3 Natural Language Processing
- 6.3.1 Natural Language Processing Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 6.4 Computer Vision
- 6.4.1 Computer Vision Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 6.4 Others
- 6.4.1 Others Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
Chapter 7 Artificial Intelligence in Marketing Market: End-User Industry Outlook
- 7.1 Artificial Intelligence in Marketing Market Share by End-User Industry, 2022 & 2030
- 7.2 BFSI
- 7.2.1 BFSI Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 7.3 Retail
- 7.3.1 Retail Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 7.4 Consumer Goods
- 7.4.1 Consumer Goods Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 7.5 Media & Entertainment
- 7.5.1 Media and Entertainment Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 7.6 IT & Telecommunications
- 7.6.1 IT & Telecommunications Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
- 7.7 Others
- 7.7.1 Others Artificial Intelligence in Marketing Market, by Region, 2017 - 2030
Chapter 8 Artificial Intelligence in Marketing Market: Regional Outlook
- 8.1 North America
- 8.1.1 North America Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.1.2 North America Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.1.3 North America Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.1.4 North America Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.1.5 U.S.
- 8.1.5.1 U.S. Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.1.5.2 U.S. Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.1.5.3 U.S. Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.1.5.4 U.S. Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.1.6 Canada
- 8.1.6.1 Canada Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.1.6.2 Canada Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.1.6.3 Canada Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.1.6.4 Canada Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.2 Europe
- 8.2.1 Europe Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.2.2 Europe Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.2.3 Europe Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.2.4 Europe Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.2.5 UK
- 8.2.5.1 UK Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.2.5.2 UK Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.2.5.3 UK Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.2.5.4 UK Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.2.6 Germany
- 8.2.6.1 Germany Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.2.6.2 Germany Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.2.6.3 Germany Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.2.6.4 Germany Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.2.7 France
- 8.2.7.1 France Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.2.7.2 France Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.2.7.3 France Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.2.7.4 France Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.3 Asia Pacific
- 8.3.1 Asia Pacific Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.3.2 Asia Pacific Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.3.3 Asia Pacific Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.3.4 Asia Pacific Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.3.5 China
- 8.3.5.1 China Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.3.5.2 China Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.3.5.3 China Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.3.5.4 China Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.3.6 Japan
- 8.3.6.1 Japan Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.3.6.2 Japan Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.3.6.3 Japan Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.3.6.4 Japan Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.3.7 India
- 8.3.7.1 India Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.3.7.2 India Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.3.7.3 India Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.3.7.4 India Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.3.8 South Korea
- 8.3.8.1 South Korea Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.3.8.2 South Korea Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.3.8.3 South Korea Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.3.8.4 South Korea Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.3.8 Australia
- 8.3.8.1 Australia Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.3.8.2 Australia Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.3.8.3 Australia Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.3.8.4 Australia Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.4 Latin America
- 8.4.1 Latin America Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.4.2 Latin America Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.4.3 Latin America Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.4.4 Latin America Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.4.5 Brazil
- 8.4.5.1 Brazil Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.4.5.2 Brazil Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.4.5.3 Brazil Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.4.5.4 Brazil Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.4.6 Mexico
- 8.4.6.1 Mexico Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.4.6.2 Mexico Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.4.6.3 Mexico Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.4.6.4 Mexico Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.5 MEA
- 8.5.1 MEA Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.5.2 MEA Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.5.3 MEA Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.5.4 MEA Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.5.5 Kingdom of Saudi Arabia (KSA)
- 8.5.5.1 Kingdom of Saudi Arabia (KSA) Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.5.5.2 Kingdom of Saudi Arabia (KSA) Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.5.5.3 Kingdom of Saudi Arabia (KSA) Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.5.5.4 Kingdom of Saudi Arabia (KSA) Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.5.6 UAE
- 8.5.6.1 UAE Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.5.6.2 UAE Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.5.6.3 UAE Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.5.6.4 UAE Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
- 8.5.7 South Africa
- 8.5.7.1 South Africa Artificial Intelligence in Marketing Market, by Component, 2017 - 2030
- 8.5.7.2 South Africa Artificial Intelligence in Marketing Market, by Application, 2017 - 2030
- 8.5.7.3 South Africa Artificial Intelligence in Marketing Market, by Technology, 2017 - 2030
- 8.5.7.4 South Africa Artificial Intelligence in Marketing Market, by End-User Industry, 2017 - 2030
Chapter 9 Competitive Landscape
- 9.1 Amazon.com, Inc.
- 9.1.1 Company Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Benchmarking
- 9.1.4 Recent Developments
- 9.2 Baidu, Inc.
- 9.2.1 Company Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Benchmarking
- 9.2.4 Recent Developments
- 9.3 Google LLC
- 9.3.1 Company Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Benchmarking
- 9.3.4 Recent Developments
- 9.4 Intel Corporation
- 9.4.1 Company Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Benchmarking
- 9.4.4 Recent Developments
- 9.5 International Business Machines Corporation
- 9.5.1 Company Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Benchmarking
- 9.5.4 Recent Developments
- 9.6 Microsoft Corporation
- 9.6.1 Company Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Benchmarking
- 9.6.4 Recent Developments
- 9.7 NVIDIA Corporation
- 9.7.1 Company Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Benchmarking
- 9.7.4 Recent Developments
- 9.8 Oracle Corporation
- 9.8.1 Company Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Benchmarking
- 9.8.4 Recent Developments
- 9.9 Salesforce, Inc.
- 9.9.1 Company Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Benchmarking
- 9.9.4 Recent Developments
- 9.10 Twitter, Inc.
- 9.10.1 Company Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Benchmarking
- 9.10.4 Recent Developments
