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小売メディアプラットフォームの世界市場規模、シェア、動向分析：タイプ別、広告形式別、業種別、地域別、展望と予測、2024年-2031年

Global Retail Media Platform Market Size, Share & Trends Analysis Report By Type, By Advertising Format (Display Ads, Sponsored Content, Search Ads, and Other Advertising Format), By Industry Vertical, By Regional Outlook and Forecast, 2024 - 2031

出版日: 2024年10月10日
発行: KBV Research
ページ情報: 英文 257 Pages
納期: 即納可能

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概要
図表
目次

概要

サンプル依頼リストに入れる

小売メディアプラットフォーム市場規模は、予測期間中に8.2%のCAGRで市場成長し、2031年までに263億米ドルに達すると予想されています。

KBV Cardinal matrixで提示された分析に基づくと、Amazon.com, Inc.は小売メディアプラットフォーム市場の先駆者です。Walmart, Inc.、Home Depot, Inc.、The Kroger Co.などの企業は、小売メディアプラットフォーム市場の主要なイノベーターの一部です。2024年5月、Walmartはエンターテイメントの世界的リーダーであるDisneyと提携し、小売メディアとコネクテッドTV（CTV）広告の統合を開始しました。このコラボレーションは、Walmartの小売メディアの専門知識とDisneyのプレミアムコンテンツを組み合わせ、没入型の広告体験を通じてブランドが買い物客とつながることを可能にします。

市場成長要因

UNCTADが強調したように、2020年にはeコマースが世界の小売売上高の19％を占め、2019年の14％から大幅に増加しました。この急速な成長により、ブランドは広告予算を、小売メディアプラットフォームなどのより優れたターゲティングと測定可能な成果を提供するチャネルにシフトするようになりました。eeコマース活動からのデータを活用することで、これらのプラットフォームはブランドが買い物客と有意義に関わり、現在のニーズや好みに響く広告を配信できるようにします。したがって、 eコマースの台頭と小売メディアプラットフォームの機能の連携は強力な相乗効果を生み出し、市場の成長を推進しています。

デジタル広告予算の増加に寄与するもう1つの側面は、従来の広告方法と比較して、デジタルチャネルが提供する透明性と説明責任です。デジタル空間では、ブランドはインプレッション、クリック、コンバージョン率などの詳細な指標にアクセスでき、キャンペーンの効果を評価するのに役立ちます。このレベルの可視性により、ブランドはキャンペーンをより適切に追跡および最適化してパフォーマンスを向上できるため、デジタル広告への投資を増やすよう促されます。この変化により、小売メディアプラットフォームは、明確な投資収益率を求めるブランドにとって不可欠なチャネルとして位置付けられています。したがって、デジタル広告予算の増加は市場の成長を促進します。

市場抑制要因

複雑で変化し続ける規制環境を乗り切るには、小売メディアプラットフォームがコンプライアンスインフラに多額の投資を行う必要があります。データ保護担当者を雇用し、プライバシーを強化するテクノロジーに投資し、データ処理に関する厳格な社内プロトコルを確立する必要があります。これにより運用コストが増加し、規制の変更に遅れないように継続的な適応が必要になります。たとえば、GDPRとCCPA以外にも、LGPD（Lei Geral de Protecao de Dados）を導入しているブラジルや、個人データ保護法案を策定しているインドなど、他の多くの地域では独自のプライバシー規制が導入されています。したがって、このような要因が市場の成長を妨げる可能性があります。

タイプの展望

タイプに基づいて、市場は小売業者所有メディアネットワークとサードパーティメディアネットワークに分かれています。小売業者所有メディアネットワークセグメントは、2023年に市場で57%の収益シェアを獲得しました。Amazon、Walmart、Targetなどの小売業者は、広範なファーストパーティデータを活用して、ブランドにターゲットを絞った効果的な広告機会を提供する広告エコシステムを構築しています。これらのプラットフォームを所有および運用することで、小売業者は追加の収益源を生み出し、広告の配信方法をより細かく制御できるようになり、ブランドは顧客に直接アクセスできるようになります。

広告形式の展望

広告形式に基づいて、市場はディスプレイ広告、スポンサーコンテンツ、検索広告などに分類されます。スポンサーコンテンツセグメントは、2023年に小売メディアプラットフォーム市場で28％の収益シェアを記録しました。スポンサーコンテンツは、ブラウジングエクスペリエンスにシームレスに統合されることが多く、よりネイティブな広告アプローチを提供します。これには、消費者の興味に沿った製品の推奨事項、注目のリスト、またはブランドコンテンツが含まれ、周囲のコンテンツと調和するように設計されています。

業種の展望

業種別に見ると、市場は消費財（CPG）、美容・パーソナルケア、エレクトロニクス・テクノロジー、アパレル・ファッション、食料品・食品配達、その他に分類されます。消費財（CPG）セグメントは、2023年に市場で24％の収益シェアを記録しました。CPG業界は、購入時に消費者に直接リーチできる小売メディアプラットフォームから大きな恩恵を受けています。このセグメントのブランドは、小売メディアを活用して新製品を紹介し、取引を促進し、ブランド認知度を高めています。CPGセクターでは製品の量が膨大で購入サイクルが頻繁であるため、小売メディアプラットフォームは顧客を効果的に引き付ける理想的な媒体であり、多額の広告費と収益を生み出します。

地域の展望

地域別に見ると、市場は北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカにおいて分析されています。北米セグメントは、2023年に市場で36％の収益シェアを獲得しました。eeコマースの急速な拡大と、Amazon、Walmart、Targetなどの業界大手の存在により、米国が主導する北米は、小売メディアの採用の最前線に立っています。高度なデジタルインフラ、パーソナライズされた広告のためのファーストパーティデータの広範な使用、ブランドによるターゲットを絞ったオンラインキャンペーンへの投資の増加はすべて、この地域の小売メディアプラットフォームの強力なパフォーマンスに貢献しています。

KBV Cardinal Matrix
最近の業界全体の戦略的展開
- パートナーシップ、コラボレーション、および契約
- 製品の発売と製品の拡大
市場シェア分析、2023年
主要成功戦略
- 主な戦略
- 主要な戦略的動き
ポーターのファイブフォース分析

第5章世界市場：タイプ別

世界の小売業者所有メディアネットワーク市場：地域別
世界のサードパーティメディアネットワーク市場：地域別

第6章世界市場：広告形式別

世界のディスプレイ広告市場：地域別
世界のスポンサーコンテンツ市場：地域別
世界の検索広告市場：地域別
世界のその他の広告形式市場：地域別

第7章世界市場：業種別

世界の消費財（CPG）市場：地域別
世界の美容・パーソナルケア市場：地域別
世界のエレクトロニクス・テクノロジー市場：地域別
世界のアパレル・ファッション市場：地域別
世界の食料品・食品配達市場：地域別
世界その他の業種市場：地域別

第8章世界市場：地域別

北米
- 北米の市場：国別
  - 米国
  - カナダ
  - メキシコ
  - その他北米地域
欧州
- 欧州の市場：国別
  - ドイツ
  - 英国
  - フランス
  - ロシア
  - スペイン
  - イタリア
  - その他欧州地域
アジア太平洋地域
- アジア太平洋の市場：国別
  - 中国
  - 日本
  - インド
  - 韓国
  - オーストラリア
  - マレーシア
  - その他アジア太平洋地域
ラテンアメリカ・中東・アフリカ
- ラテンアメリカ・中東・アフリカの市場：国別
  - ブラジル
  - アルゼンチン
  - アラブ首長国連邦
  - サウジアラビア
  - 南アフリカ
  - ナイジェリア
  - その他ラテンアメリカ・中東・アフリカ地域

第9章企業プロファイル

Amazoncom, Inc.
eBay, Inc
Walmart, Inc
Home Depot, Inc
The Kroger Co（Kroger Precision Marketing）
Instacart
Target Corporation（Target Brands, Inc）
Macy's, Inc
Best Buy Co, Inc.
Wayfair Inc

第10章小売メディアプラットフォーム市場における成功必須条件

図表

LIST OF TABLES

TABLE 1 Global Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 2 Global Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Retail Media Platform Market
TABLE 4 Product Launches And Product Expansions- Retail Media Platform Market
TABLE 5 Global Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 6 Global Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 7 Global Retailer-Owned Media Networks Market by Region, 2020 - 2023, USD Million
TABLE 8 Global Retailer-Owned Media Networks Market by Region, 2024 - 2031, USD Million
TABLE 9 Global Third-Party Media Networks Market by Region, 2020 - 2023, USD Million
TABLE 10 Global Third-Party Media Networks Market by Region, 2024 - 2031, USD Million
TABLE 11 Global Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 12 Global Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 13 Global Display Ads Market by Region, 2020 - 2023, USD Million
TABLE 14 Global Display Ads Market by Region, 2024 - 2031, USD Million
TABLE 15 Global Sponsored Content Market by Region, 2020 - 2023, USD Million
TABLE 16 Global Sponsored Content Market by Region, 2024 - 2031, USD Million
TABLE 17 Global Search Ads Market by Region, 2020 - 2023, USD Million
TABLE 18 Global Search Ads Market by Region, 2024 - 2031, USD Million
TABLE 19 Global Other Advertising Format Market by Region, 2020 - 2023, USD Million
TABLE 20 Global Other Advertising Format Market by Region, 2024 - 2031, USD Million
TABLE 21 Global Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 22 Global Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 23 Global Consumer Packaged Goods (CPG) Market by Region, 2020 - 2023, USD Million
TABLE 24 Global Consumer Packaged Goods (CPG) Market by Region, 2024 - 2031, USD Million
TABLE 25 Global Beauty & Personal Care Market by Region, 2020 - 2023, USD Million
TABLE 26 Global Beauty & Personal Care Market by Region, 2024 - 2031, USD Million
TABLE 27 Global Electronics & Technology Market by Region, 2020 - 2023, USD Million
TABLE 28 Global Electronics & Technology Market by Region, 2024 - 2031, USD Million
TABLE 29 Global Apparel & Fashion Market by Region, 2020 - 2023, USD Million
TABLE 30 Global Apparel & Fashion Market by Region, 2024 - 2031, USD Million
TABLE 31 Global Grocery & Food Delivery Market by Region, 2020 - 2023, USD Million
TABLE 32 Global Grocery & Food Delivery Market by Region, 2024 - 2031, USD Million
TABLE 33 Global Others Industry Vertical Market by Region, 2020 - 2023, USD Million
TABLE 34 Global Others Industry Vertical Market by Region, 2024 - 2031, USD Million
TABLE 35 Global Retail Media Platform Market by Region, 2020 - 2023, USD Million
TABLE 36 Global Retail Media Platform Market by Region, 2024 - 2031, USD Million
TABLE 37 North America Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 38 North America Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 39 North America Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 40 North America Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 41 North America Retailer-Owned Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 42 North America Retailer-Owned Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 43 North America Third-Party Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 44 North America Third-Party Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 45 North America Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 46 North America Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 47 North America Display Ads Market by Country, 2020 - 2023, USD Million
TABLE 48 North America Display Ads Market by Country, 2024 - 2031, USD Million
TABLE 49 North America Sponsored Content Market by Country, 2020 - 2023, USD Million
TABLE 50 North America Sponsored Content Market by Country, 2024 - 2031, USD Million
TABLE 51 North America Search Ads Market by Country, 2020 - 2023, USD Million
TABLE 52 North America Search Ads Market by Country, 2024 - 2031, USD Million
TABLE 53 North America Other Advertising Format Market by Country, 2020 - 2023, USD Million
TABLE 54 North America Other Advertising Format Market by Country, 2024 - 2031, USD Million
TABLE 55 North America Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 56 North America Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 57 North America Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
TABLE 58 North America Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
TABLE 59 North America Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
TABLE 60 North America Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
TABLE 61 North America Electronics & Technology Market by Country, 2020 - 2023, USD Million
TABLE 62 North America Electronics & Technology Market by Country, 2024 - 2031, USD Million
TABLE 63 North America Apparel & Fashion Market by Country, 2020 - 2023, USD Million
TABLE 64 North America Apparel & Fashion Market by Country, 2024 - 2031, USD Million
TABLE 65 North America Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
TABLE 66 North America Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
TABLE 67 North America Others Industry Vertical Market by Country, 2020 - 2023, USD Million
TABLE 68 North America Others Industry Vertical Market by Country, 2024 - 2031, USD Million
TABLE 69 North America Retail Media Platform Market by Country, 2020 - 2023, USD Million
TABLE 70 North America Retail Media Platform Market by Country, 2024 - 2031, USD Million
TABLE 71 US Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 72 US Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 73 US Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 74 US Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 75 US Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 76 US Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 77 US Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 78 US Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 79 Canada Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 80 Canada Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 81 Canada Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 82 Canada Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 83 Canada Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 84 Canada Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 85 Canada Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 86 Canada Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 87 Mexico Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 88 Mexico Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 89 Mexico Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 90 Mexico Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 91 Mexico Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 92 Mexico Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 93 Mexico Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 94 Mexico Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 95 Rest of North America Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 96 Rest of North America Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 97 Rest of North America Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 98 Rest of North America Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 99 Rest of North America Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 100 Rest of North America Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 101 Rest of North America Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 102 Rest of North America Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 103 Europe Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 104 Europe Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 105 Europe Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 106 Europe Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 107 Europe Retailer-Owned Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 108 Europe Retailer-Owned Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 109 Europe Third-Party Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 110 Europe Third-Party Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 111 Europe Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 112 Europe Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 113 Europe Display Ads Market by Country, 2020 - 2023, USD Million
TABLE 114 Europe Display Ads Market by Country, 2024 - 2031, USD Million
TABLE 115 Europe Sponsored Content Market by Country, 2020 - 2023, USD Million
TABLE 116 Europe Sponsored Content Market by Country, 2024 - 2031, USD Million
TABLE 117 Europe Search Ads Market by Country, 2020 - 2023, USD Million
TABLE 118 Europe Search Ads Market by Country, 2024 - 2031, USD Million
TABLE 119 Europe Other Advertising Format Market by Country, 2020 - 2023, USD Million
TABLE 120 Europe Other Advertising Format Market by Country, 2024 - 2031, USD Million
TABLE 121 Europe Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 122 Europe Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 123 Europe Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
TABLE 124 Europe Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
TABLE 125 Europe Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
TABLE 126 Europe Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
TABLE 127 Europe Electronics & Technology Market by Country, 2020 - 2023, USD Million
TABLE 128 Europe Electronics & Technology Market by Country, 2024 - 2031, USD Million
TABLE 129 Europe Apparel & Fashion Market by Country, 2020 - 2023, USD Million
TABLE 130 Europe Apparel & Fashion Market by Country, 2024 - 2031, USD Million
TABLE 131 Europe Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
TABLE 132 Europe Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
TABLE 133 Europe Others Industry Vertical Market by Country, 2020 - 2023, USD Million
TABLE 134 Europe Others Industry Vertical Market by Country, 2024 - 2031, USD Million
TABLE 135 Europe Retail Media Platform Market by Country, 2020 - 2023, USD Million
TABLE 136 Europe Retail Media Platform Market by Country, 2024 - 2031, USD Million
TABLE 137 Germany Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 138 Germany Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 139 Germany Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 140 Germany Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 141 Germany Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 142 Germany Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 143 Germany Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 144 Germany Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 145 UK Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 146 UK Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 147 UK Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 148 UK Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 149 UK Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 150 UK Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 151 UK Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 152 UK Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 153 France Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 154 France Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 155 France Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 156 France Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 157 France Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 158 France Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 159 France Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 160 France Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 161 Russia Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 162 Russia Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 163 Russia Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 164 Russia Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 165 Russia Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 166 Russia Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 167 Russia Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 168 Russia Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 169 Spain Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 170 Spain Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 171 Spain Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 172 Spain Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 173 Spain Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 174 Spain Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 175 Spain Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 176 Spain Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 177 Italy Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 178 Italy Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 179 Italy Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 180 Italy Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 181 Italy Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 182 Italy Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 183 Italy Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 184 Italy Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 185 Rest of Europe Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 186 Rest of Europe Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 187 Rest of Europe Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 188 Rest of Europe Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 189 Rest of Europe Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 190 Rest of Europe Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 191 Rest of Europe Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 192 Rest of Europe Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 193 Asia Pacific Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 194 Asia Pacific Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 195 Asia Pacific Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 196 Asia Pacific Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 197 Asia Pacific Retailer-Owned Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 198 Asia Pacific Retailer-Owned Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 199 Asia Pacific Third-Party Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 200 Asia Pacific Third-Party Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 201 Asia Pacific Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 202 Asia Pacific Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 203 Asia Pacific Display Ads Market by Country, 2020 - 2023, USD Million
TABLE 204 Asia Pacific Display Ads Market by Country, 2024 - 2031, USD Million
TABLE 205 Asia Pacific Sponsored Content Market by Country, 2020 - 2023, USD Million
TABLE 206 Asia Pacific Sponsored Content Market by Country, 2024 - 2031, USD Million
TABLE 207 Asia Pacific Search Ads Market by Country, 2020 - 2023, USD Million
TABLE 208 Asia Pacific Search Ads Market by Country, 2024 - 2031, USD Million
TABLE 209 Asia Pacific Other Advertising Format Market by Country, 2020 - 2023, USD Million
TABLE 210 Asia Pacific Other Advertising Format Market by Country, 2024 - 2031, USD Million
TABLE 211 Asia Pacific Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 212 Asia Pacific Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 213 Asia Pacific Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
TABLE 214 Asia Pacific Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
TABLE 215 Asia Pacific Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
TABLE 216 Asia Pacific Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
TABLE 217 Asia Pacific Electronics & Technology Market by Country, 2020 - 2023, USD Million
TABLE 218 Asia Pacific Electronics & Technology Market by Country, 2024 - 2031, USD Million
TABLE 219 Asia Pacific Apparel & Fashion Market by Country, 2020 - 2023, USD Million
TABLE 220 Asia Pacific Apparel & Fashion Market by Country, 2024 - 2031, USD Million
TABLE 221 Asia Pacific Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
TABLE 222 Asia Pacific Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
TABLE 223 Asia Pacific Others Industry Vertical Market by Country, 2020 - 2023, USD Million
TABLE 224 Asia Pacific Others Industry Vertical Market by Country, 2024 - 2031, USD Million
TABLE 225 Asia Pacific Retail Media Platform Market by Country, 2020 - 2023, USD Million
TABLE 226 Asia Pacific Retail Media Platform Market by Country, 2024 - 2031, USD Million
TABLE 227 China Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 228 China Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 229 China Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 230 China Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 231 China Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 232 China Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 233 China Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 234 China Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 235 Japan Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 236 Japan Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 237 Japan Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 238 Japan Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 239 Japan Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 240 Japan Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 241 Japan Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 242 Japan Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 243 India Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 244 India Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 245 India Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 246 India Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 247 India Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 248 India Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 249 India Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 250 India Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 251 South Korea Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 252 South Korea Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 253 South Korea Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 254 South Korea Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 255 South Korea Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 256 South Korea Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 257 South Korea Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 258 South Korea Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 259 Australia Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 260 Australia Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 261 Australia Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 262 Australia Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 263 Australia Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 264 Australia Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 265 Australia Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 266 Australia Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 267 Malaysia Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 268 Malaysia Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 269 Malaysia Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 270 Malaysia Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 271 Malaysia Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 272 Malaysia Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 273 Malaysia Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 274 Malaysia Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 275 Rest of Asia Pacific Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 276 Rest of Asia Pacific Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 277 Rest of Asia Pacific Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 278 Rest of Asia Pacific Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 279 Rest of Asia Pacific Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 280 Rest of Asia Pacific Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 281 Rest of Asia Pacific Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 282 Rest of Asia Pacific Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 283 LAMEA Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 284 LAMEA Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 285 LAMEA Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 286 LAMEA Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 287 LAMEA Retailer-Owned Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 288 LAMEA Retailer-Owned Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 289 LAMEA Third-Party Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 290 LAMEA Third-Party Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 291 LAMEA Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 292 LAMEA Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 293 LAMEA Display Ads Market by Country, 2020 - 2023, USD Million
TABLE 294 LAMEA Display Ads Market by Country, 2024 - 2031, USD Million
TABLE 295 LAMEA Sponsored Content Market by Country, 2020 - 2023, USD Million
TABLE 296 LAMEA Sponsored Content Market by Country, 2024 - 2031, USD Million
TABLE 297 LAMEA Search Ads Market by Country, 2020 - 2023, USD Million
TABLE 298 LAMEA Search Ads Market by Country, 2024 - 2031, USD Million
TABLE 299 LAMEA Other Advertising Format Market by Country, 2020 - 2023, USD Million
TABLE 300 LAMEA Other Advertising Format Market by Country, 2024 - 2031, USD Million
TABLE 301 LAMEA Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 302 LAMEA Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 303 LAMEA Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
TABLE 304 LAMEA Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
TABLE 305 LAMEA Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
TABLE 306 LAMEA Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
TABLE 307 LAMEA Electronics & Technology Market by Country, 2020 - 2023, USD Million
TABLE 308 LAMEA Electronics & Technology Market by Country, 2024 - 2031, USD Million
TABLE 309 LAMEA Apparel & Fashion Market by Country, 2020 - 2023, USD Million
TABLE 310 LAMEA Apparel & Fashion Market by Country, 2024 - 2031, USD Million
TABLE 311 LAMEA Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
TABLE 312 LAMEA Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
TABLE 313 LAMEA Others Industry Vertical Market by Country, 2020 - 2023, USD Million
TABLE 314 LAMEA Others Industry Vertical Market by Country, 2024 - 2031, USD Million
TABLE 315 LAMEA Retail Media Platform Market by Country, 2020 - 2023, USD Million
TABLE 316 LAMEA Retail Media Platform Market by Country, 2024 - 2031, USD Million

TABLE 317 Brazil Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 318 Brazil Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 319 Brazil Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 320 Brazil Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 321 Brazil Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 322 Brazil Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 323 Brazil Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 324 Brazil Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 325 Argentina Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 326 Argentina Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 327 Argentina Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 328 Argentina Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 329 Argentina Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 330 Argentina Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 331 Argentina Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 332 Argentina Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 333 UAE Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 334 UAE Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 335 UAE Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 336 UAE Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 337 UAE Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 338 UAE Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 339 UAE Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 340 UAE Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 341 Saudi Arabia Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 342 Saudi Arabia Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 343 Saudi Arabia Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 344 Saudi Arabia Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 345 Saudi Arabia Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 346 Saudi Arabia Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 347 Saudi Arabia Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 348 Saudi Arabia Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 349 South Africa Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 350 South Africa Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 351 South Africa Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 352 South Africa Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 353 South Africa Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 354 South Africa Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 355 South Africa Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 356 South Africa Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 357 Nigeria Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 358 Nigeria Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 359 Nigeria Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 360 Nigeria Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 361 Nigeria Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 362 Nigeria Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 363 Nigeria Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 364 Nigeria Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 365 Rest of LAMEA Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 366 Rest of LAMEA Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 367 Rest of LAMEA Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 368 Rest of LAMEA Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 369 Rest of LAMEA Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 370 Rest of LAMEA Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 371 Rest of LAMEA Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 372 Rest of LAMEA Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 373 Key Information - Amazon.com, Inc.
TABLE 374 Key Information - eBay, Inc.
TABLE 375 Key Information - Walmart, Inc.
TABLE 376 key Information - Home Depot, Inc.
TABLE 377 Key information - The Kroger Co.
TABLE 378 KEY INFORMATION - Instacart
TABLE 379 key information - Target Corporation
TABLE 380 Key Information - Macy's, Inc.
TABLE 381 Key Information - Best Buy Co., Inc.
TABLE 382 Key Information - Wayfair Inc.

The Global Retail Media Platform Market size is expected to reach $26.3 billion by 2031, rising at a market growth of 8.2% CAGR during the forecast period.

Beauty and personal care brands have increasingly turned to retail media platforms to promote their products, leveraging the visual appeal and storytelling potential of these platforms to engage customers. Hence, the beauty & personal care segment garnered 20% revenue share in the market in 2023. Beauty brands are in a favorable position to capitalize on retail media that provides targeted and visually appealing ad formats, including shoppable content and video, as a result of the increasing prevalence of influencer marketing and social media integration. The ability to reach consumers at various stages of their shopping journey, both online and in-store, allows beauty and personal care brands to create personalized experiences that resonate with customers, contributing to the growth of this segment in the retail media platform market.

The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In May, 2024, Kroger collaborated with Yahoo, a global leader in internet services, to expand the reach of Kroger's retail media network. This collaboration allows Yahoo to tap into Kroger's first-party shopper data, enabling more precise ad targeting across Yahoo's digital properties. Additionally, In May, 2024, Instacart formed a partnership with ROFDA, a cooperative representing independent grocers across the United States, to power the retail media network for ROFDA's independent grocer members. Through this collaboration, Instacart will provide its retail media expertise, enabling ROFDA members to offer enhanced digital advertising opportunities to brands.

Based on the Analysis presented in the KBV Cardinal matrix; Amazon.com, Inc. is the forerunner in the Retail Media Platform Market. Companies such as Walmart, Inc., Home Depot, Inc., and The Kroger Co. are some of the key innovators in Retail Media Platform Market. In May, 2024, Walmart joined hands with Disney, a global leader in entertainment, to launch a retail media and connected TV (CTV) advertising integration. This collaboration combines Walmart's retail media expertise with Disney's premium content, enabling brands to connect with shoppers through immersive advertising experiences.

Market Growth Factors

In 2020, e-commerce accounted for 19% of global retail sales, a significant increase from 14% in 2019, as highlighted by UNCTAD. This rapid growth has prompted brands to shift their advertising budgets towards channels that offer better targeting and measurable outcomes, such as retail media platforms. By utilizing the data from e-commerce activities, these platforms enable brands to engage with shoppers meaningfully, delivering ads that resonate with their current needs and preferences. Hence, the alignment between the rise of e-commerce and the capabilities of retail media platforms has created a powerful synergy, propelling the growth of the market.

Another aspect contributing to the rise in digital advertising budgets is the transparency and accountability digital channels offer compared to traditional advertising methods. In the digital space, brands have access to detailed metrics, such as impressions, clicks, and conversion rates, which help them evaluate the effectiveness of their campaigns. This level of visibility encourages brands to invest more in digital advertising, as they can better track and optimize their campaigns for improved performance. This shift has positioned retail media platforms as an essential channel for brands seeking a clear return on investment. Thus, the increase in digital advertising budgets drives the market's growth.

Market Restraining Factors

Navigating the complex and evolving regulatory environment requires retail media platforms to invest significantly in compliance infrastructure. They must employ data protection officers, invest in privacy-enhancing technologies, and establish rigorous internal protocols for data handling. This increases operational costs and requires ongoing adaptation to stay up-to-date with regulatory changes. For example, beyond the GDPR and CCPA, many other regions, such as Brazil with its LGPD (Lei Geral de Protecao de Dados) and India with its draft Personal Data Protection Bill, are introducing their versions of privacy regulations. Hence, such factors may hamper the growth of the market.

Type Outlook

Based on type, the market is bifurcated into retailer-owned media networks and third-party media networks. The retailer-owned media networks segment garnered 57% revenue share in the market in 2023. Retailers like Amazon, Walmart, and Target have built their advertising ecosystems, leveraging their extensive first-party data to offer brands highly targeted and effective advertising opportunities. By owning and operating these platforms, retailers generate an additional revenue stream and gain greater control over how ads are delivered, providing brands with direct access to their customers.

Advertising Format Outlook

On the basis of advertising format, the market is classified into display ads, sponsored content, search ads, and others. The sponsored content segment recorded 28% revenue share in the retail media platform market in 2023. Sponsored content, often integrated seamlessly within the browsing experience, provides a more native approach to advertising. It includes product recommendations, featured listings, or branded content that aligns with the consumer's interests and is designed to blend in with the surrounding content.

Industry Vertical Outlook

By industry vertical, the market is divided into consumer packaged goods (CPG), beauty & personal care, electronics & technology, apparel & fashion, grocery & food delivery, and others. The consumer packaged goods (CPG) segment witnessed 24% revenue share in the market in 2023. The CPG industry benefits significantly from retail media platforms as they offer a direct way to reach consumers at purchase. Brands within this segment leverage retail media to showcase new products, promote deals, and build brand awareness. The vast volume of products and frequent purchase cycles in the CPG sector make retail media platforms an ideal medium to engage customers effectively, resulting in substantial ad spending and revenue generation.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment acquired 36% revenue share in the market in 2023. The rapid expansion of e-commerce and the presence of industry giants such as Amazon, Walmart, and Target have propelled North America, which is led by the United States, to the vanguard of retail media adoption. The advanced digital infrastructure, widespread use of first-party data for personalized advertising, and growing investment by brands in targeted online campaigns have all contributed to the strong performance of retail media platforms in this region.

Recent Strategies Deployed in the Market

Jun-2024: Instacart unveiled extension of first-party data to YouTube to enhance its retail media offerings and allowing select brand partners to create shoppable ads. Collaborating with Clorox and Publicis Media, these ads enable consumers to click directly to Instacart for same-day delivery, utilizing closed-loop measurement for campaign effectiveness.
Jun-2023: Kroger launched a self-service platform for its retail media network. The platform empowers advertisers to independently create and manage campaigns, utilizing Kroger's shopper data to better connect with consumers across various digital channels.
Apr-2023: Kroger Precision Marketing teamed up with Disney Advertising to enhance retail and CPG marketing through a beta test using retail media insights. This initiative aims to improve audience targeting and measurement, delivering tangible results for brands. Lisa Valentino emphasizes that Disney's extensive reach and Kroger's insights benefit both viewers and advertisers.
Jan-2022: Best Buy Co., Inc. unveiled Best Buy Ads, an in-house media company aimed at connecting brands, agencies, and non-endemic brands with consumers through data-driven ad offerings. Leveraging 3 billion annual customer interactions, the platform emphasizes digital retail media growth and promotes inclusion and diversity in advertising.
Sep-2021: Instacart entered into a partnership with Kroger, an American retail company. Under this partnership, the companies aimed to launch Kroger Delivery Now, a virtual convenience store that delivers meal solutions, fresh food, snacks, and other products within 30 minutes. In addition, the new service encompasses a choice of nearly 25,000 items available for 50 million households through 2,700 grocery stores of Kroger.

List of Key Companies Profiled

Amazon.com, Inc.
eBay, Inc.
Walmart, Inc.
Home Depot, Inc.
The Kroger Co. (Kroger Precision Marketing)
Instacart
Target Corporation (Target Brands, Inc.)
Macy's, Inc.
Best Buy Co., Inc.
Wayfair Inc.

Global Retail Media Platform Market Report Segmentation

By Type

Retailer-Owned Media Networks
Third-Party Media Networks

By Advertising Format

Display Ads
Sponsored Content
Search Ads
Other Advertising Format

By Industry Vertical

Consumer Packaged Goods (CPG)
Beauty & Personal Care
Electronics & Technology
Apparel & Fashion
Grocery & Food Delivery
Others Industry Vertical

By Geography

North America
- US
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Global Retail Media Platform Market, by Type
- 1.4.2 Global Retail Media Platform Market, by Advertising Format
- 1.4.3 Global Retail Media Platform Market, by Industry Vertical
- 1.4.4 Global Retail Media Platform Market, by Geography
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2021, Sep - 2024, Sep) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. Global Retail Media Platform Market by Type

5.1 Global Retailer-Owned Media Networks Market by Region
5.2 Global Third-Party Media Networks Market by Region

Chapter 6. Global Retail Media Platform Market by Advertising Format

6.1 Global Display Ads Market by Region
6.2 Global Sponsored Content Market by Region
6.3 Global Search Ads Market by Region
6.4 Global Other Advertising Format Market by Region

Chapter 7. Global Retail Media Platform Market by Industry Vertical

7.1 Global Consumer Packaged Goods (CPG) Market by Region
7.2 Global Beauty & Personal Care Market by Region
7.3 Global Electronics & Technology Market by Region
7.4 Global Apparel & Fashion Market by Region
7.5 Global Grocery & Food Delivery Market by Region
7.6 Global Others Industry Vertical Market by Region

Chapter 8. Global Retail Media Platform Market by Region

8.1 North America Retail Media Platform Market
- 8.1.1 North America Retail Media Platform Market by Type
  - 8.1.1.1 North America Retailer-Owned Media Networks Market by Country
  - 8.1.1.2 North America Third-Party Media Networks Market by Country
- 8.1.2 North America Retail Media Platform Market by Advertising Format
  - 8.1.2.1 North America Display Ads Market by Country
  - 8.1.2.2 North America Sponsored Content Market by Country
  - 8.1.2.3 North America Search Ads Market by Country
  - 8.1.2.4 North America Other Advertising Format Market by Country
- 8.1.3 North America Retail Media Platform Market by Industry Vertical
  - 8.1.3.1 North America Consumer Packaged Goods (CPG) Market by Country
  - 8.1.3.2 North America Beauty & Personal Care Market by Country
  - 8.1.3.3 North America Electronics & Technology Market by Country
  - 8.1.3.4 North America Apparel & Fashion Market by Country
  - 8.1.3.5 North America Grocery & Food Delivery Market by Country
  - 8.1.3.6 North America Others Industry Vertical Market by Country
- 8.1.4 North America Retail Media Platform Market by Country
  - 8.1.4.1 US Retail Media Platform Market
    - 8.1.4.1.1 US Retail Media Platform Market by Type
    - 8.1.4.1.2 US Retail Media Platform Market by Advertising Format
    - 8.1.4.1.3 US Retail Media Platform Market by Industry Vertical
  - 8.1.4.2 Canada Retail Media Platform Market
    - 8.1.4.2.1 Canada Retail Media Platform Market by Type
    - 8.1.4.2.2 Canada Retail Media Platform Market by Advertising Format
    - 8.1.4.2.3 Canada Retail Media Platform Market by Industry Vertical
  - 8.1.4.3 Mexico Retail Media Platform Market
    - 8.1.4.3.1 Mexico Retail Media Platform Market by Type
    - 8.1.4.3.2 Mexico Retail Media Platform Market by Advertising Format
    - 8.1.4.3.3 Mexico Retail Media Platform Market by Industry Vertical
  - 8.1.4.4 Rest of North America Retail Media Platform Market
    - 8.1.4.4.1 Rest of North America Retail Media Platform Market by Type
    - 8.1.4.4.2 Rest of North America Retail Media Platform Market by Advertising Format
    - 8.1.4.4.3 Rest of North America Retail Media Platform Market by Industry Vertical
8.2 Europe Retail Media Platform Market
- 8.2.1 Europe Retail Media Platform Market by Type
  - 8.2.1.1 Europe Retailer-Owned Media Networks Market by Country
  - 8.2.1.2 Europe Third-Party Media Networks Market by Country
- 8.2.2 Europe Retail Media Platform Market by Advertising Format
  - 8.2.2.1 Europe Display Ads Market by Country
  - 8.2.2.2 Europe Sponsored Content Market by Country
  - 8.2.2.3 Europe Search Ads Market by Country
  - 8.2.2.4 Europe Other Advertising Format Market by Country
- 8.2.3 Europe Retail Media Platform Market by Industry Vertical
  - 8.2.3.1 Europe Consumer Packaged Goods (CPG) Market by Country
  - 8.2.3.2 Europe Beauty & Personal Care Market by Country
  - 8.2.3.3 Europe Electronics & Technology Market by Country
  - 8.2.3.4 Europe Apparel & Fashion Market by Country
  - 8.2.3.5 Europe Grocery & Food Delivery Market by Country
  - 8.2.3.6 Europe Others Industry Vertical Market by Country
- 8.2.4 Europe Retail Media Platform Market by Country
  - 8.2.4.1 Germany Retail Media Platform Market
    - 8.2.4.1.1 Germany Retail Media Platform Market by Type
    - 8.2.4.1.2 Germany Retail Media Platform Market by Advertising Format
    - 8.2.4.1.3 Germany Retail Media Platform Market by Industry Vertical
  - 8.2.4.2 UK Retail Media Platform Market
    - 8.2.4.2.1 UK Retail Media Platform Market by Type
    - 8.2.4.2.2 UK Retail Media Platform Market by Advertising Format
    - 8.2.4.2.3 UK Retail Media Platform Market by Industry Vertical
  - 8.2.4.3 France Retail Media Platform Market
    - 8.2.4.3.1 France Retail Media Platform Market by Type
    - 8.2.4.3.2 France Retail Media Platform Market by Advertising Format
    - 8.2.4.3.3 France Retail Media Platform Market by Industry Vertical
  - 8.2.4.4 Russia Retail Media Platform Market
    - 8.2.4.4.1 Russia Retail Media Platform Market by Type
    - 8.2.4.4.2 Russia Retail Media Platform Market by Advertising Format
    - 8.2.4.4.3 Russia Retail Media Platform Market by Industry Vertical
  - 8.2.4.5 Spain Retail Media Platform Market
    - 8.2.4.5.1 Spain Retail Media Platform Market by Type
    - 8.2.4.5.2 Spain Retail Media Platform Market by Advertising Format
    - 8.2.4.5.3 Spain Retail Media Platform Market by Industry Vertical
  - 8.2.4.6 Italy Retail Media Platform Market
    - 8.2.4.6.1 Italy Retail Media Platform Market by Type
    - 8.2.4.6.2 Italy Retail Media Platform Market by Advertising Format
    - 8.2.4.6.3 Italy Retail Media Platform Market by Industry Vertical
  - 8.2.4.7 Rest of Europe Retail Media Platform Market
    - 8.2.4.7.1 Rest of Europe Retail Media Platform Market by Type
    - 8.2.4.7.2 Rest of Europe Retail Media Platform Market by Advertising Format
    - 8.2.4.7.3 Rest of Europe Retail Media Platform Market by Industry Vertical
8.3 Asia Pacific Retail Media Platform Market
- 8.3.1 Asia Pacific Retail Media Platform Market by Type
  - 8.3.1.1 Asia Pacific Retailer-Owned Media Networks Market by Country
  - 8.3.1.2 Asia Pacific Third-Party Media Networks Market by Country
- 8.3.2 Asia Pacific Retail Media Platform Market by Advertising Format
  - 8.3.2.1 Asia Pacific Display Ads Market by Country
  - 8.3.2.2 Asia Pacific Sponsored Content Market by Country
  - 8.3.2.3 Asia Pacific Search Ads Market by Country
  - 8.3.2.4 Asia Pacific Other Advertising Format Market by Country
- 8.3.3 Asia Pacific Retail Media Platform Market by Industry Vertical
  - 8.3.3.1 Asia Pacific Consumer Packaged Goods (CPG) Market by Country
  - 8.3.3.2 Asia Pacific Beauty & Personal Care Market by Country
  - 8.3.3.3 Asia Pacific Electronics & Technology Market by Country
  - 8.3.3.4 Asia Pacific Apparel & Fashion Market by Country
  - 8.3.3.5 Asia Pacific Grocery & Food Delivery Market by Country
  - 8.3.3.6 Asia Pacific Others Industry Vertical Market by Country
- 8.3.4 Asia Pacific Retail Media Platform Market by Country
  - 8.3.4.1 China Retail Media Platform Market
    - 8.3.4.1.1 China Retail Media Platform Market by Type
    - 8.3.4.1.2 China Retail Media Platform Market by Advertising Format
    - 8.3.4.1.3 China Retail Media Platform Market by Industry Vertical
  - 8.3.4.2 Japan Retail Media Platform Market
    - 8.3.4.2.1 Japan Retail Media Platform Market by Type
    - 8.3.4.2.2 Japan Retail Media Platform Market by Advertising Format
    - 8.3.4.2.3 Japan Retail Media Platform Market by Industry Vertical
  - 8.3.4.3 India Retail Media Platform Market
    - 8.3.4.3.1 India Retail Media Platform Market by Type
    - 8.3.4.3.2 India Retail Media Platform Market by Advertising Format
    - 8.3.4.3.3 India Retail Media Platform Market by Industry Vertical
  - 8.3.4.4 South Korea Retail Media Platform Market
    - 8.3.4.4.1 South Korea Retail Media Platform Market by Type
    - 8.3.4.4.2 South Korea Retail Media Platform Market by Advertising Format
    - 8.3.4.4.3 South Korea Retail Media Platform Market by Industry Vertical
  - 8.3.4.5 Australia Retail Media Platform Market
    - 8.3.4.5.1 Australia Retail Media Platform Market by Type
    - 8.3.4.5.2 Australia Retail Media Platform Market by Advertising Format
    - 8.3.4.5.3 Australia Retail Media Platform Market by Industry Vertical
  - 8.3.4.6 Malaysia Retail Media Platform Market
    - 8.3.4.6.1 Malaysia Retail Media Platform Market by Type
    - 8.3.4.6.2 Malaysia Retail Media Platform Market by Advertising Format
    - 8.3.4.6.3 Malaysia Retail Media Platform Market by Industry Vertical
  - 8.3.4.7 Rest of Asia Pacific Retail Media Platform Market
    - 8.3.4.7.1 Rest of Asia Pacific Retail Media Platform Market by Type
    - 8.3.4.7.2 Rest of Asia Pacific Retail Media Platform Market by Advertising Format
    - 8.3.4.7.3 Rest of Asia Pacific Retail Media Platform Market by Industry Vertical
8.4 LAMEA Retail Media Platform Market
- 8.4.1 LAMEA Retail Media Platform Market by Type
  - 8.4.1.1 LAMEA Retailer-Owned Media Networks Market by Country
  - 8.4.1.2 LAMEA Third-Party Media Networks Market by Country
- 8.4.2 LAMEA Retail Media Platform Market by Advertising Format
  - 8.4.2.1 LAMEA Display Ads Market by Country
  - 8.4.2.2 LAMEA Sponsored Content Market by Country
  - 8.4.2.3 LAMEA Search Ads Market by Country
  - 8.4.2.4 LAMEA Other Advertising Format Market by Country
- 8.4.3 LAMEA Retail Media Platform Market by Industry Vertical
  - 8.4.3.1 LAMEA Consumer Packaged Goods (CPG) Market by Country
  - 8.4.3.2 LAMEA Beauty & Personal Care Market by Country
  - 8.4.3.3 LAMEA Electronics & Technology Market by Country
  - 8.4.3.4 LAMEA Apparel & Fashion Market by Country
  - 8.4.3.5 LAMEA Grocery & Food Delivery Market by Country
  - 8.4.3.6 LAMEA Others Industry Vertical Market by Country
- 8.4.4 LAMEA Retail Media Platform Market by Country
  - 8.4.4.1 Brazil Retail Media Platform Market
    - 8.4.4.1.1 Brazil Retail Media Platform Market by Type
    - 8.4.4.1.2 Brazil Retail Media Platform Market by Advertising Format
    - 8.4.4.1.3 Brazil Retail Media Platform Market by Industry Vertical
  - 8.4.4.2 Argentina Retail Media Platform Market
    - 8.4.4.2.1 Argentina Retail Media Platform Market by Type
    - 8.4.4.2.2 Argentina Retail Media Platform Market by Advertising Format
    - 8.4.4.2.3 Argentina Retail Media Platform Market by Industry Vertical
  - 8.4.4.3 UAE Retail Media Platform Market
    - 8.4.4.3.1 UAE Retail Media Platform Market by Type
    - 8.4.4.3.2 UAE Retail Media Platform Market by Advertising Format
    - 8.4.4.3.3 UAE Retail Media Platform Market by Industry Vertical
  - 8.4.4.4 Saudi Arabia Retail Media Platform Market
    - 8.4.4.4.1 Saudi Arabia Retail Media Platform Market by Type
    - 8.4.4.4.2 Saudi Arabia Retail Media Platform Market by Advertising Format
    - 8.4.4.4.3 Saudi Arabia Retail Media Platform Market by Industry Vertical
  - 8.4.4.5 South Africa Retail Media Platform Market
    - 8.4.4.5.1 South Africa Retail Media Platform Market by Type
    - 8.4.4.5.2 South Africa Retail Media Platform Market by Advertising Format
    - 8.4.4.5.3 South Africa Retail Media Platform Market by Industry Vertical
  - 8.4.4.6 Nigeria Retail Media Platform Market
    - 8.4.4.6.1 Nigeria Retail Media Platform Market by Type
    - 8.4.4.6.2 Nigeria Retail Media Platform Market by Advertising Format
    - 8.4.4.6.3 Nigeria Retail Media Platform Market by Industry Vertical
  - 8.4.4.7 Rest of LAMEA Retail Media Platform Market
    - 8.4.4.7.1 Rest of LAMEA Retail Media Platform Market by Type
    - 8.4.4.7.2 Rest of LAMEA Retail Media Platform Market by Advertising Format
    - 8.4.4.7.3 Rest of LAMEA Retail Media Platform Market by Industry Vertical

Chapter 9. Company Profiles

9.1 Amazon.com, Inc.
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Segmental Analysis
- 9.1.4 SWOT Analysis
9.2 eBay, Inc.
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional Analysis
- 9.2.4 SWOT Analysis
9.3 Walmart, Inc.
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental and Regional Analysis
- 9.3.4 Recent strategies and developments:
  - 9.3.4.1 Partnerships, Collaborations, and Agreements:
  - 9.3.4.2 Product Launches and Product Expansions:
- 9.3.5 SWOT Analysis
9.4 Home Depot, Inc.
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
9.5 The Kroger Co. (Kroger Precision Marketing)
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Recent strategies and developments:
  - 9.5.3.1 Partnerships, Collaborations, and Agreements:
  - 9.5.3.2 Product Launches and Product Expansions:
9.6 Instacart
- 9.6.1 Company Overview
- 9.6.2 Recent strategies and developments:
  - 9.6.2.1 Partnerships, Collaborations, and Agreements:
  - 9.6.2.2 Product Launches and Product Expansions:
9.7 Target Corporation (Target Brands, Inc.)
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
9.8 Macy's, Inc.
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
9.9 Best Buy Co., Inc.
- 9.9.1 Company Overview
9.10. Wayfair Inc.
- 9.10.1 Company Overview

小売メディアプラットフォームの世界市場規模、シェア、動向分析：タイプ別、広告形式別、業種別、地域別、展望と予測、2024年-2031年

Global Retail Media Platform Market Size, Share & Trends Analysis Report By Type, By Advertising Format (Display Ads, Sponsored Content, Search Ads, and Other Advertising Format), By Industry Vertical, By Regional Outlook and Forecast, 2024 - 2031

目次

第1章市場範囲と調査手法

第2章市場要覧

第3章市場概要

第4章競合分析- 世界

第5章世界市場：タイプ別

第6章世界市場：広告形式別

第7章世界市場：業種別

第8章世界市場：地域別

第9章企業プロファイル

第10章小売メディアプラットフォーム市場における成功必須条件

LIST OF TABLES

Table of Contents

Chapter 1. Market Scope & Methodology

Chapter 2. Market at a Glance

Chapter 3. Market Overview

Chapter 4. Competition Analysis - Global

Chapter 5. Global Retail Media Platform Market by Type

Chapter 6. Global Retail Media Platform Market by Advertising Format

Chapter 7. Global Retail Media Platform Market by Industry Vertical

Chapter 8. Global Retail Media Platform Market by Region

Chapter 9. Company Profiles

Chapter 10. Winning Imperatives for Retail Media Platform Market

小売メディアプラットフォームの世界市場規模、シェア、動向分析：タイプ別、広告形式別、業種別、地域別、展望と予測、2024年-2031年

Global Retail Media Platform Market Size, Share & Trends Analysis Report By Type, By Advertising Format (Display Ads, Sponsored Content, Search Ads, and Other Advertising Format), By Industry Vertical, By Regional Outlook and Forecast, 2024 - 2031

目次

第1章 市場範囲と調査手法

第2章 市場要覧

第3章 市場概要

第4章 競合分析- 世界

第5章 世界市場：タイプ別

第6章 世界市場：広告形式別

第7章 世界市場：業種別

第8章 世界市場：地域別

第9章 企業プロファイル

第10章 小売メディアプラットフォーム市場における成功必須条件

LIST OF TABLES

Table of Contents

Chapter 1. Market Scope & Methodology

Chapter 2. Market at a Glance

Chapter 3. Market Overview

Chapter 4. Competition Analysis - Global

Chapter 5. Global Retail Media Platform Market by Type

Chapter 6. Global Retail Media Platform Market by Advertising Format

Chapter 7. Global Retail Media Platform Market by Industry Vertical

Chapter 8. Global Retail Media Platform Market by Region

Chapter 9. Company Profiles

Chapter 10. Winning Imperatives for Retail Media Platform Market

第1章市場範囲と調査手法

第2章市場要覧

第3章市場概要

第4章競合分析- 世界

第5章世界市場：タイプ別

第6章世界市場：広告形式別

第7章世界市場：業種別

第8章世界市場：地域別

第9章企業プロファイル

第10章小売メディアプラットフォーム市場における成功必須条件