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ライブコマースプラットフォームの世界市場規模、シェア、動向分析：カテゴリー別、地域別、展望と予測、2024年-2031年

Global Live Commerce Platforms Market Size, Share & Trends Analysis Report By Category (Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, and Others Category), By Regional Outlook and Forecast, 2024 - 2031

出版日
発行
KBV Research
ページ情報
英文 134 Pages
納期
即納可能 即納可能とは
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
ライブコマースプラットフォームの世界市場規模、シェア、動向分析：カテゴリー別、地域別、展望と予測、2024年-2031年
出版日: 2024年09月06日
発行: KBV Research
ページ情報: 英文 134 Pages
納期: 即納可能 即納可能とは
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  • 概要
  • 図表
  • 目次
概要

ライブコマースプラットフォーム市場規模は、予測期間中に19.8%のCAGRで市場成長し、2031年までに34億米ドルに達すると予想されています。

さらに、インフルエンサーやブランドとリアルタイムでやり取りできる機能により、ショッピング体験に個人的なタッチが加わり、消費者の満足度と忠誠心が向上します。結論として、ソーシャルメディアとインフルエンサーマーケティングの採用の増加が市場の成長を牽引しています。

ただし、高い稼働率を維持し、技術的な不具合を解決するためのコストは、かなり高額になる可能性があります。ライブコマースイベントの制作には、ホストやインフルエンサーの雇用、制作スタジオの設置、ライブブロードキャストの管理などの追加費用がかかります。コストには、イベント前の準備、リハーサル、イベント後の編集も含まれる場合があります。これらの制作コストは、特にライブイベントやプロモーションを頻繁に実施する企業では、蓄積される可能性があります。したがって、ライブコマーステクノロジーの実装と維持にかかる高コストが、市場の成長を牽引しています。

カテゴリーの展望

カテゴリー別に見ると、市場はアパレルとファッション、化粧品とパーソナルケア、コンシューマーエレクトロニクス、エンターテインメント、家具、その他に分類されます。2023年には、コンシューマーエレクトロニクスセグメントが市場で13％の収益シェアを占めました。コンシューマーエレクトロニクスには、消費者が完全に理解できない技術的な詳細が付属していることがよくあります。

地域の展望

地域別に見ると、市場は北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカにおいて分析されています。2023年には、北米地域が市場で29％の収益シェアを生み出しました。インフルエンサーマーケティングは北米で確立されたトレンドであり、インフルエンサーや有名人が消費者の購買決定に大きな影響を与えています。

市場の主要企業は、市場で競争力を維持するために、多様な革新的な製品で競争しています。上の図は、市場の主要企業の一部が共有する収益の割合を示しています。市場の主要企業は、さまざまな業界からの需要に応えるために、さまざまな戦略を採用しています。市場における主要な開発戦略は、買収、パートナーシップとコラボレーションです。

目次

第1章 市場範囲と調査手法

  • 市場の定義
  • 目的
  • 市場範囲
  • セグメンテーション
  • 調査手法

第2章 市場要覧

  • 主なハイライト

第3章 市場概要

  • イントロダクション
    • 概要
      • 市場構成とシナリオ
  • 市場に影響を与える主な要因
    • 市場促進要因
    • 市場抑制要因
    • 市場機会
    • 市場の課題

第4章 競合分析：世界

  • 市場シェア分析、2023年
  • ライブコマースプラットフォーム市場で展開される戦略
  • ポーターのファイブフォース分析

第5章 世界市場：カテゴリー別

  • 世界のアパレル・ファッション市場：地域別
  • 世界の化粧品・パーソナルケア市場：地域別
  • 世界のコンシューマーエレクトロニクス市場：地域別
  • 世界の家具市場：地域別
  • 世界のエンターテインメント市場：地域別
  • 世界のその他カテゴリー市場：地域別

第6章 世界市場：地域別

  • 北米
    • 北米の市場：国別
      • 米国
      • カナダ
      • メキシコ
      • その他北米地域
  • 欧州
    • 欧州の市場：国別
      • ドイツ
      • 英国
      • フランス
      • ロシア
      • スペイン
      • イタリア
      • その他欧州地域
  • アジア太平洋地域
    • アジア太平洋の市場：国別
      • 中国
      • 日本
      • インド
      • 韓国
      • シンガポール
      • マレーシア
      • その他アジア太平洋地域
  • ラテンアメリカ・中東・アフリカ
    • ラテンアメリカ・中東・アフリカの市場：国別
      • ブラジル
      • アルゼンチン
      • アラブ首長国連邦
      • サウジアラビア
      • 南アフリカ
      • ナイジェリア
      • その他ラテンアメリカ・中東・アフリカ地域

第7章 企業プロファイル

  • Google LLC（Youtube, LLC）
  • Amazoncom, Inc.
  • Giosgcom Ltd.
  • iShopShops, Inc
  • Bambuser AB
  • CommentSold, Inc
  • Loop Now Technologies, Inc（Firework）
  • TalkShopLive, Inc
  • Livescale Technologies Inc
  • GhostRetail Inc

第8章 ライブコマースプラットフォーム市場の成功必須条件

図表

LIST OF TABLES

  • TABLE 1 Global Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 2 Global Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 3 Global Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 4 Global Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 5 Global Apparel & Fashion Market by Region, 2020 - 2023, USD Million
  • TABLE 6 Global Apparel & Fashion Market by Region, 2024 - 2031, USD Million
  • TABLE 7 Global Cosmetics & Personal Care Market by Region, 2020 - 2023, USD Million
  • TABLE 8 Global Cosmetics & Personal Care Market by Region, 2024 - 2031, USD Million
  • TABLE 9 Global Consumer Electronics Market by Region, 2020 - 2023, USD Million
  • TABLE 10 Global Consumer Electronics Market by Region, 2024 - 2031, USD Million
  • TABLE 11 Global Furnishing Market by Region, 2020 - 2023, USD Million
  • TABLE 12 Global Furnishing Market by Region, 2024 - 2031, USD Million
  • TABLE 13 Global Entertainment Market by Region, 2020 - 2023, USD Million
  • TABLE 14 Global Entertainment Market by Region, 2024 - 2031, USD Million
  • TABLE 15 Global Others Category Market by Region, 2020 - 2023, USD Million
  • TABLE 16 Global Others Category Market by Region, 2024 - 2031, USD Million
  • TABLE 17 Global Live Commerce Platforms Market by Region, 2020 - 2023, USD Million
  • TABLE 18 Global Live Commerce Platforms Market by Region, 2024 - 2031, USD Million
  • TABLE 19 North America Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 20 North America Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 21 North America Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 22 North America Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 23 North America Apparel & Fashion Market by Country, 2020 - 2023, USD Million
  • TABLE 24 North America Apparel & Fashion Market by Country, 2024 - 2031, USD Million
  • TABLE 25 North America Cosmetics & Personal Care Market by Country, 2020 - 2023, USD Million
  • TABLE 26 North America Cosmetics & Personal Care Market by Country, 2024 - 2031, USD Million
  • TABLE 27 North America Consumer Electronics Market by Country, 2020 - 2023, USD Million
  • TABLE 28 North America Consumer Electronics Market by Country, 2024 - 2031, USD Million
  • TABLE 29 North America Furnishing Market by Country, 2020 - 2023, USD Million
  • TABLE 30 North America Furnishing Market by Country, 2024 - 2031, USD Million
  • TABLE 31 North America Entertainment Market by Country, 2020 - 2023, USD Million
  • TABLE 32 North America Entertainment Market by Country, 2024 - 2031, USD Million
  • TABLE 33 North America Others Category Market by Country, 2020 - 2023, USD Million
  • TABLE 34 North America Others Category Market by Country, 2024 - 2031, USD Million
  • TABLE 35 North America Live Commerce Platforms Market by Country, 2020 - 2023, USD Million
  • TABLE 36 North America Live Commerce Platforms Market by Country, 2024 - 2031, USD Million
  • TABLE 37 US Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 38 US Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 39 US Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 40 US Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 41 Canada Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 42 Canada Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 43 Canada Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 44 Canada Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 45 Mexico Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 46 Mexico Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 47 Mexico Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 48 Mexico Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 49 Rest of North America Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 50 Rest of North America Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 51 Rest of North America Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 52 Rest of North America Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 53 Europe Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 54 Europe Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 55 Europe Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 56 Europe Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 57 Europe Apparel & Fashion Market by Country, 2020 - 2023, USD Million
  • TABLE 58 Europe Apparel & Fashion Market by Country, 2024 - 2031, USD Million
  • TABLE 59 Europe Cosmetics & Personal Care Market by Country, 2020 - 2023, USD Million
  • TABLE 60 Europe Cosmetics & Personal Care Market by Country, 2024 - 2031, USD Million
  • TABLE 61 Europe Consumer Electronics Market by Country, 2020 - 2023, USD Million
  • TABLE 62 Europe Consumer Electronics Market by Country, 2024 - 2031, USD Million
  • TABLE 63 Europe Furnishing Market by Country, 2020 - 2023, USD Million
  • TABLE 64 Europe Furnishing Market by Country, 2024 - 2031, USD Million
  • TABLE 65 Europe Entertainment Market by Country, 2020 - 2023, USD Million
  • TABLE 66 Europe Entertainment Market by Country, 2024 - 2031, USD Million
  • TABLE 67 Europe Others Category Market by Country, 2020 - 2023, USD Million
  • TABLE 68 Europe Others Category Market by Country, 2024 - 2031, USD Million
  • TABLE 69 Europe Live Commerce Platforms Market by Country, 2020 - 2023, USD Million
  • TABLE 70 Europe Live Commerce Platforms Market by Country, 2024 - 2031, USD Million
  • TABLE 71 Germany Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 72 Germany Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 73 Germany Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 74 Germany Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 75 UK Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 76 UK Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 77 UK Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 78 UK Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 79 France Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 80 France Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 81 France Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 82 France Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 83 Russia Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 84 Russia Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 85 Russia Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 86 Russia Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 87 Spain Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 88 Spain Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 89 Spain Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 90 Spain Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 91 Italy Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 92 Italy Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 93 Italy Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 94 Italy Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 95 Rest of Europe Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 96 Rest of Europe Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 97 Rest of Europe Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 98 Rest of Europe Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 99 Asia Pacific Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 100 Asia Pacific Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 101 Asia Pacific Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 102 Asia Pacific Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 103 Asia Pacific Apparel & Fashion Market by Country, 2020 - 2023, USD Million
  • TABLE 104 Asia Pacific Apparel & Fashion Market by Country, 2024 - 2031, USD Million
  • TABLE 105 Asia Pacific Cosmetics & Personal Care Market by Country, 2020 - 2023, USD Million
  • TABLE 106 Asia Pacific Cosmetics & Personal Care Market by Country, 2024 - 2031, USD Million
  • TABLE 107 Asia Pacific Consumer Electronics Market by Country, 2020 - 2023, USD Million
  • TABLE 108 Asia Pacific Consumer Electronics Market by Country, 2024 - 2031, USD Million
  • TABLE 109 Asia Pacific Furnishing Market by Country, 2020 - 2023, USD Million
  • TABLE 110 Asia Pacific Furnishing Market by Country, 2024 - 2031, USD Million
  • TABLE 111 Asia Pacific Entertainment Market by Country, 2020 - 2023, USD Million
  • TABLE 112 Asia Pacific Entertainment Market by Country, 2024 - 2031, USD Million
  • TABLE 113 Asia Pacific Others Category Market by Country, 2020 - 2023, USD Million
  • TABLE 114 Asia Pacific Others Category Market by Country, 2024 - 2031, USD Million
  • TABLE 115 Asia Pacific Live Commerce Platforms Market by Country, 2020 - 2023, USD Million
  • TABLE 116 Asia Pacific Live Commerce Platforms Market by Country, 2024 - 2031, USD Million
  • TABLE 117 China Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 118 China Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 119 China Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 120 China Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 121 Japan Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 122 Japan Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 123 Japan Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 124 Japan Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 125 India Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 126 India Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 127 India Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 128 India Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 129 South Korea Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 130 South Korea Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 131 South Korea Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 132 South Korea Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 133 Singapore Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 134 Singapore Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 135 Singapore Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 136 Singapore Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 137 Malaysia Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 138 Malaysia Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 139 Malaysia Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 140 Malaysia Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 141 Rest of Asia Pacific Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 142 Rest of Asia Pacific Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 143 Rest of Asia Pacific Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 144 Rest of Asia Pacific Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 145 LAMEA Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 146 LAMEA Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 147 LAMEA Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 148 LAMEA Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 149 LAMEA Apparel & Fashion Market by Country, 2020 - 2023, USD Million
  • TABLE 150 LAMEA Apparel & Fashion Market by Country, 2024 - 2031, USD Million
  • TABLE 151 LAMEA Cosmetics & Personal Care Market by Country, 2020 - 2023, USD Million
  • TABLE 152 LAMEA Cosmetics & Personal Care Market by Country, 2024 - 2031, USD Million
  • TABLE 153 LAMEA Consumer Electronics Market by Country, 2020 - 2023, USD Million
  • TABLE 154 LAMEA Consumer Electronics Market by Country, 2024 - 2031, USD Million
  • TABLE 155 LAMEA Furnishing Market by Country, 2020 - 2023, USD Million
  • TABLE 156 LAMEA Furnishing Market by Country, 2024 - 2031, USD Million
  • TABLE 157 LAMEA Entertainment Market by Country, 2020 - 2023, USD Million
  • TABLE 158 LAMEA Entertainment Market by Country, 2024 - 2031, USD Million
  • TABLE 159 LAMEA Others Category Market by Country, 2020 - 2023, USD Million
  • TABLE 160 LAMEA Others Category Market by Country, 2024 - 2031, USD Million
  • TABLE 161 LAMEA Live Commerce Platforms Market by Country, 2020 - 2023, USD Million
  • TABLE 162 LAMEA Live Commerce Platforms Market by Country, 2024 - 2031, USD Million
  • TABLE 163 Brazil Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 164 Brazil Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 165 Brazil Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 166 Brazil Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 167 Argentina Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 168 Argentina Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 169 Argentina Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 170 Argentina Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 171 UAE Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 172 UAE Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 173 UAE Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 174 UAE Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 175 Saudi Arabia Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 176 Saudi Arabia Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 177 Saudi Arabia Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 178 Saudi Arabia Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 179 South Africa Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 180 South Africa Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 181 South Africa Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 182 South Africa Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 183 Nigeria Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 184 Nigeria Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 185 Nigeria Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 186 Nigeria Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 187 Rest of LAMEA Live Commerce Platforms Market, 2020 - 2023, USD Million
  • TABLE 188 Rest of LAMEA Live Commerce Platforms Market, 2024 - 2031, USD Million
  • TABLE 189 Rest of LAMEA Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
  • TABLE 190 Rest of LAMEA Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
  • TABLE 191 Key Information - Google LLC
  • TABLE 192 Key Information - Amazon.com, Inc.
  • TABLE 193 Key Information - Giosg.com Ltd.
  • TABLE 194 Key Information - iShopShops, Inc.
  • TABLE 195 Key Information - Bambuser AB
  • TABLE 196 Key Information - CommentSold, Inc.
  • TABLE 197 Key Information - Loop Now Technologies, Inc. (Firework)
  • TABLE 198 Key Information - TalkShopLive, Inc.
  • TABLE 199 Key Information - Livescale Technologies Inc.
  • TABLE 200 Key Information - GhostRetail Inc.
目次

The Global Live Commerce Platforms Market size is expected to reach $3.4 billion by 2031, rising at a market growth of 19.8% CAGR during the forecast period.

Fashion and apparel products are inherently visual, and their appeal largely depends on how they look when worn or styled. Live commerce allows brands to showcase clothing, accessories, and fashion items in real time, with models or influencers demonstrating how the products fit, move, and look under different lighting conditions. This visual demonstration is far more effective than static images or videos, as it provides a dynamic and interactive way for consumers to see the products in action, significantly driving demand in this segment. Thus, the apparel & fashion segment garnered 40% revenue share in the live commerce platforms market.

The real-time nature of these promotions creates a sense of urgency and exclusivity that encourages viewers to make immediate purchases to avoid missing out. This urgency, combined with the interactive aspects of live shopping, significantly boosts sales and drives the adoption of live commerce platforms. Therefore, the rising popularity of real-time interactive shopping experiences propels the market's growth.

Additionally, the ability to interact with influencers and brands in real time adds a personal touch to the shopping experience, increasing consumer satisfaction and loyalty. In conclusion, increasing adoption of social media and influencer marketing is driving the market's growth.

However, the cost of maintaining high uptime and resolving technical glitches can be significant. Producing live commerce events involves additional expenses, such as hiring hosts or influencers, setting up production studios, and managing live broadcasts. Costs may also include pre-event preparation, rehearsals, and post-event editing. These production costs can accumulate, especially for businesses that frequently conduct live events or promotions. Thus, the high costs of implementing and maintaining live commerce technology drive the market's growth.

Category Outlook

Based on category, the market is divided into apparel & fashion, cosmetics & personal care, consumer electronics, entertainment, furnishing, and others. In 2023, the consumer electronics segment held 13% revenue share in the market. Consumer electronics often come with technical details that consumers may not fully understand.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the North America region generated 29% revenue share in the market. Influencer marketing is a well-established trend in North America, with influencers and celebrities significantly influencing consumer purchasing decisions.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

List of Key Companies Profiled

  • Amazon.com, Inc.
  • Google LLC (Youtube, LLC)
  • giosg.com Ltd.
  • iShopShops, Inc.
  • Bambuser AB
  • CommentSold, Inc.
  • Loop Now Technologies, Inc. (Firework)
  • TalkShopLive, Inc.
  • Livescale Technologies Inc.
  • GhostRetail Inc.

Global Live Commerce Platforms Market Report Segmentation

By Category

  • Apparel & Fashion
  • Cosmetics & Personal Care
  • Consumer Electronics
  • Furnishing
  • Entertainment
  • Others Category

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Live Commerce Platforms Market, by Category
    • 1.4.2 Global Live Commerce Platforms Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
    • 3.2.3 Market Opportunities
    • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

  • 4.1 Market Share Analysis, 2023
  • 4.2 Strategies Deployed in Live Commerce Platforms Market
  • 4.3 Porter Five Forces Analysis

Chapter 5. Global Live Commerce Platforms Market by Category

  • 5.1 Global Apparel & Fashion Market by Region
  • 5.2 Global Cosmetics & Personal Care Market by Region
  • 5.3 Global Consumer Electronics Market by Region
  • 5.4 Global Furnishing Market by Region
  • 5.5 Global Entertainment Market by Region
  • 5.6 Global Others Category Market by Region

Chapter 6. Global Live Commerce Platforms Market by Region

  • 6.1 North America Live Commerce Platforms Market
    • 6.1.1 North America Live Commerce Platforms Market by Category
      • 6.1.1.1 North America Apparel & Fashion Market by Country
      • 6.1.1.2 North America Cosmetics & Personal Care Market by Country
      • 6.1.1.3 North America Consumer Electronics Market by Country
      • 6.1.1.4 North America Furnishing Market by Country
      • 6.1.1.5 North America Entertainment Market by Country
      • 6.1.1.6 North America Others Category Market by Country
    • 6.1.2 North America Live Commerce Platforms Market by Country
      • 6.1.2.1 US Live Commerce Platforms Market
        • 6.1.2.1.1 US Live Commerce Platforms Market by Category
      • 6.1.2.2 Canada Live Commerce Platforms Market
        • 6.1.2.2.1 Canada Live Commerce Platforms Market by Category
      • 6.1.2.3 Mexico Live Commerce Platforms Market
        • 6.1.2.3.1 Mexico Live Commerce Platforms Market by Category
      • 6.1.2.4 Rest of North America Live Commerce Platforms Market
        • 6.1.2.4.1 Rest of North America Live Commerce Platforms Market by Category
  • 6.2 Europe Live Commerce Platforms Market
    • 6.2.1 Europe Live Commerce Platforms Market by Category
      • 6.2.1.1 Europe Apparel & Fashion Market by Country
      • 6.2.1.2 Europe Cosmetics & Personal Care Market by Country
      • 6.2.1.3 Europe Consumer Electronics Market by Country
      • 6.2.1.4 Europe Furnishing Market by Country
      • 6.2.1.5 Europe Entertainment Market by Country
      • 6.2.1.6 Europe Others Category Market by Country
    • 6.2.2 Europe Live Commerce Platforms Market by Country
      • 6.2.2.1 Germany Live Commerce Platforms Market
        • 6.2.2.1.1 Germany Live Commerce Platforms Market by Category
      • 6.2.2.2 UK Live Commerce Platforms Market
        • 6.2.2.2.1 UK Live Commerce Platforms Market by Category
      • 6.2.2.3 France Live Commerce Platforms Market
        • 6.2.2.3.1 France Live Commerce Platforms Market by Category
      • 6.2.2.4 Russia Live Commerce Platforms Market
        • 6.2.2.4.1 Russia Live Commerce Platforms Market by Category
      • 6.2.2.5 Spain Live Commerce Platforms Market
        • 6.2.2.5.1 Spain Live Commerce Platforms Market by Category
      • 6.2.2.6 Italy Live Commerce Platforms Market
        • 6.2.2.6.1 Italy Live Commerce Platforms Market by Category
      • 6.2.2.7 Rest of Europe Live Commerce Platforms Market
        • 6.2.2.7.1 Rest of Europe Live Commerce Platforms Market by Category
  • 6.3 Asia Pacific Live Commerce Platforms Market
    • 6.3.1 Asia Pacific Live Commerce Platforms Market by Category
      • 6.3.1.1 Asia Pacific Apparel & Fashion Market by Country
      • 6.3.1.2 Asia Pacific Cosmetics & Personal Care Market by Country
      • 6.3.1.3 Asia Pacific Consumer Electronics Market by Country
      • 6.3.1.4 Asia Pacific Furnishing Market by Country
      • 6.3.1.5 Asia Pacific Entertainment Market by Country
      • 6.3.1.6 Asia Pacific Others Category Market by Country
    • 6.3.2 Asia Pacific Live Commerce Platforms Market by Country
      • 6.3.2.1 China Live Commerce Platforms Market
        • 6.3.2.1.1 China Live Commerce Platforms Market by Category
      • 6.3.2.2 Japan Live Commerce Platforms Market
        • 6.3.2.2.1 Japan Live Commerce Platforms Market by Category
      • 6.3.2.3 India Live Commerce Platforms Market
        • 6.3.2.3.1 India Live Commerce Platforms Market by Category
      • 6.3.2.4 South Korea Live Commerce Platforms Market
        • 6.3.2.4.1 South Korea Live Commerce Platforms Market by Category
      • 6.3.2.5 Singapore Live Commerce Platforms Market
        • 6.3.2.5.1 Singapore Live Commerce Platforms Market by Category
      • 6.3.2.6 Malaysia Live Commerce Platforms Market
        • 6.3.2.6.1 Malaysia Live Commerce Platforms Market by Category
      • 6.3.2.7 Rest of Asia Pacific Live Commerce Platforms Market
        • 6.3.2.7.1 Rest of Asia Pacific Live Commerce Platforms Market by Category
  • 6.4 LAMEA Live Commerce Platforms Market
    • 6.4.1 LAMEA Live Commerce Platforms Market by Category
      • 6.4.1.1 LAMEA Apparel & Fashion Market by Country
      • 6.4.1.2 LAMEA Cosmetics & Personal Care Market by Country
      • 6.4.1.3 LAMEA Consumer Electronics Market by Country
      • 6.4.1.4 LAMEA Furnishing Market by Country
      • 6.4.1.5 LAMEA Entertainment Market by Country
      • 6.4.1.6 LAMEA Others Category Market by Country
    • 6.4.2 LAMEA Live Commerce Platforms Market by Country
      • 6.4.2.1 Brazil Live Commerce Platforms Market
        • 6.4.2.1.1 Brazil Live Commerce Platforms Market by Category
      • 6.4.2.2 Argentina Live Commerce Platforms Market
        • 6.4.2.2.1 Argentina Live Commerce Platforms Market by Category
      • 6.4.2.3 UAE Live Commerce Platforms Market
        • 6.4.2.3.1 UAE Live Commerce Platforms Market by Category
      • 6.4.2.4 Saudi Arabia Live Commerce Platforms Market
        • 6.4.2.4.1 Saudi Arabia Live Commerce Platforms Market by Category
      • 6.4.2.5 South Africa Live Commerce Platforms Market
        • 6.4.2.5.1 South Africa Live Commerce Platforms Market by Category
      • 6.4.2.6 Nigeria Live Commerce Platforms Market
        • 6.4.2.6.1 Nigeria Live Commerce Platforms Market by Category
      • 6.4.2.7 Rest of LAMEA Live Commerce Platforms Market
        • 6.4.2.7.1 Rest of LAMEA Live Commerce Platforms Market by Category

Chapter 7. Company Profiles

  • 7.1 Google LLC (Youtube, LLC)
    • 7.1.1 Company Overview
    • 7.1.2 Financial Analysis
    • 7.1.3 Segmental and Regional Analysis
    • 7.1.4 Research & Development Expense
    • 7.1.5 SWOT Analysis
  • 7.2 Amazon.com, Inc.
    • 7.2.1 Company Overview
    • 7.2.2 Financial Analysis
    • 7.2.3 Segmental Analysis
    • 7.2.4 Recent strategies and developments:
      • 7.2.4.1 Product Launches and Product Expansions:
    • 7.2.5 SWOT Analysis
  • 7.3 Giosg.com Ltd.
    • 7.3.1 Company Overview
    • 7.3.2 Recent strategies and developments:
      • 7.3.2.1 Acquisition and Mergers:
  • 7.4 iShopShops, Inc.
    • 7.4.1 Company Overview
  • 7.5 Bambuser AB
    • 7.5.1 Company Overview
    • 7.5.2 Recent strategies and developments:
      • 7.5.2.1 Partnerships, Collaborations, and Agreements:
      • 7.5.2.2 Product Launches and Product Expansions:
  • 7.6 CommentSold, Inc.
    • 7.6.1 Company Overview
    • 7.6.2 Recent strategies and developments:
      • 7.6.2.1 Partnerships, Collaborations, and Agreements:
      • 7.6.2.2 Product Launches and Product Expansions:
      • 7.6.2.3 Acquisition and Mergers:
  • 7.7 Loop Now Technologies, Inc. (Firework)
    • 7.7.1 Company Overview
    • 7.7.2 Recent strategies and developments:
      • 7.7.2.1 Partnerships, Collaborations, and Agreements:
  • 7.8 TalkShopLive, Inc.
    • 7.8.1 Company Overview
  • 7.9 Livescale Technologies Inc.
    • 7.9.1 Company Overview
  • 7.10. GhostRetail Inc.
    • 7.10.1 Company Overview

Chapter 8. Winning Imperatives of Live Commerce Platforms Market