オーツ麦市場：製品タイプ、最終用途、流通チャネル別-2025～2030年世界予測

オーツ麦市場の2023年の市場規模は48億3,000万米ドルで、2024年には51億2,000万米ドルに達すると予測され、CAGR 6.18%で成長し、2030年には73億5,000万米ドルに達すると予測されています。

360iResearchのオーツ麦に特化した市場調査アナリストの仕事は、オーツ麦市場の多面性を分析し、その範囲と定義を包括的に理解することです。オーツ麦市場は、朝食用シリアルやスナック菓子の食品材料から、その健康効果による化粧品や製薬産業での使用まで、多様な用途によって定義されます。オーツ麦の必要性は、食物繊維、ビタミン、抗酸化物質を多く含む栄養価の高さに起因しており、消費者の健康志向の高まりと一致しています。そのため、オーツ麦はヴィーガンやグルテンフリーの食生活の定番となり、植物由来の製品に組み込まれるなど、最終用途の範囲が広がっています。主要成長要因には、より健康的な食習慣への世界のシフト、食生活の変化を促す生活習慣病有病率の増加、特定の食生活のニーズに応えるための製品配合の革新などがあります。オーツ麦ベースの飲料や乳製品代替品の開発には新たなビジネス機会があり、乳糖不使用の選択肢に対する需要の高まりが後押ししています。しかし、オーツ麦の収穫量に影響を及ぼす気候条件の変動、他の穀物との競合、サプライチェーンの混乱といった課題が大きな制約となっています。さらに、食品安全基準や製品ラベリングに関する規制のハードルは、細心の注意を払う必要があります。成長を実現するためには、バイオテクノロジー技術によってオーツ麦の栄養価を高め、その有益な特性を保持する斬新な加工技術によって汎用性を高めることにイノベーションを集中させるべきです。さらに、サステイナブル農法への投資は、気候関連の影響を緩和するのに役立ちます。市場を考察すると、競合情勢はますます持続可能で健康志向の製品に傾いており、企業がイノベーションと差別化を図る上で有望なセグメントであることがわかる。オーツ麦の利点に関する消費者教育を重視し、さまざまな料理領域におけるオート麦ベースのアプリケーションの汎用性を拡大することで、市場の潜在力を活用し、堅調な成長と市場浸透を確保することができます。

市場力学：急速に進化するオーツ麦市場の主要市場洞察を公開

オーツ麦市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • セリアック病患者におけるオーツ麦消費の増加
  • 植物ベースの食生活を採用する人の増加
• 市場抑制要因
  • 気候条件の変化によるオーツ麦価格の変動
• 市場機会
  • オーツ麦の製品とパッケージの継続的イノベーション
  • オーツ麦の体重管理効果を効果的に伝えるマーケティング
• 市場課題
  • オーツ麦の不純物に関する問題

ポーターのファイブフォース：オーツ麦市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、オーツ麦市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：オーツ麦市場における外部からの影響の把握

外部マクロ環境要因は、オーツ麦市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：オーツ麦市場における競合情勢の把握

オーツ麦市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：オーツ麦市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、オーツ麦市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：オーツ麦市場における成功への道筋を描く

オーツ麦市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • セリアック病患者におけるオーツ麦の消費増加
    • 植物由来の食生活を採用する人の数が増加
  • 抑制要因
    • 気候条件の変化によるオーツ麦価格の変動
  • 機会
    • オーツ麦における継続的な製品とパッケージの革新
    • オーツ麦の体重管理の利点を描写した効果的なマーケティング
  • 課題
    • オーツ麦の改ざんに関する問題
• 市場セグメンテーション分析
  • タイプ：魅力的な味の多様性によるフレーバー付きオーツ麦の好み
  • 最終用途：朝食用シリアルには食物繊維が豊富に含まれているため、オーツ麦の需要が高まっている
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 オーツ麦市場：製品別

• イントロダクション
• インスタントオーツ麦
• オート麦粉末
• ロールされたオーツ麦
• スチールカットオーツ麦
• 全粒オート麦

第7章 オーツ麦市場：タイプ別

• イントロダクション
• ベースオーツ麦
• フレーバー付きオーツ麦

第8章 オーツ麦市場：最終用途別

• イントロダクション
• ベーカリー製品
• 朝食用シリアル
• スナックとおつまみ

第9章 オーツ麦市場：流通チャネル別

• イントロダクション
• オフライン
  • コンビニエンスストア
  • 専門店
  • スーパーマーケットとハイパーマーケット
• オンライン

第10章 南北アメリカのオーツ麦市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋のオーツ麦市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのオーツ麦市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • Saffola Oats、消費者の健康と味を融合した新しいフレーバーシリーズを発売
  • Marico、アーモンドとレーズンを組み合わせた栄養豊富な朝食用サッフォーラゴールドを発売
  • Oats Overnight、小売業の拡大と顧客主導のイノベーションのために2,000万米ドルの投資を調達
• 戦略分析と提言

企業一覧

• Ancient Grains Company Limited
• Aussee Oats Milling Pvt. Ltd.
• Avena Foods Ltd.
• B&G Foods, Inc.
• Bagrrys India Limited
• Blue Lake Milling Pty Ltd.
• Bob's Red Mill Natural Foods, Inc.
• General Mills, Inc.
• Glanbia, PLC
• Grain Millers Inc.
• Kellanova
• Marico Limited
• Morning Foods Limited
• Nature's Path Foods, Inc.
• Nestle S.A.
• NOW Health Group, Inc.
• Oatly Group AB
• Post Holdings, Inc.
• Richardson International Group
• The Hain Celestial Group, Inc.
• The Quaker Oats Company
• Unigrain

LIST OF FIGURES

• FIGURE 1. OATS MARKET RESEARCH PROCESS
• FIGURE 2. OATS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL OATS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL OATS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL OATS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL OATS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL OATS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL OATS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL OATS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL OATS MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL OATS MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS OATS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS OATS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES OATS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES OATS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC OATS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC OATS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA OATS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA OATS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. OATS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. OATS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. OATS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL OATS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL OATS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL OATS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. OATS MARKET DYNAMICS
• TABLE 7. GLOBAL OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL OATS MARKET SIZE, BY INSTANT OATS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL OATS MARKET SIZE, BY OAT FLOUR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL OATS MARKET SIZE, BY ROLLED OATS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL OATS MARKET SIZE, BY STEEL-CUT OATS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL OATS MARKET SIZE, BY WHOLE OAT GRAINS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL OATS MARKET SIZE, BY BASE OATS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL OATS MARKET SIZE, BY FLAVORED OATS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL OATS MARKET SIZE, BY BAKERY PRODUCTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL OATS MARKET SIZE, BY BREAKFAST CEREALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL OATS MARKET SIZE, BY SNACKS & SAVORIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL OATS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL OATS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL OATS MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL OATS MARKET SIZE, BY SUPERMARKETS & HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL OATS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS OATS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 33. ARGENTINA OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 34. ARGENTINA OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. ARGENTINA OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. ARGENTINA OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 38. BRAZIL OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 39. BRAZIL OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. BRAZIL OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 41. BRAZIL OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. BRAZIL OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 43. CANADA OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 44. CANADA OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 45. CANADA OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 46. CANADA OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. CANADA OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 48. MEXICO OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. MEXICO OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. MEXICO OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 51. MEXICO OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. MEXICO OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 53. UNITED STATES OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 54. UNITED STATES OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 55. UNITED STATES OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 56. UNITED STATES OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. UNITED STATES OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 58. UNITED STATES OATS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 59. ASIA-PACIFIC OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. ASIA-PACIFIC OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. ASIA-PACIFIC OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 62. ASIA-PACIFIC OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. ASIA-PACIFIC OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 64. ASIA-PACIFIC OATS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 65. AUSTRALIA OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. AUSTRALIA OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. AUSTRALIA OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 68. AUSTRALIA OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. AUSTRALIA OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 70. CHINA OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 71. CHINA OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. CHINA OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 73. CHINA OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. CHINA OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 75. INDIA OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. INDIA OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. INDIA OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 78. INDIA OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. INDIA OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 80. INDONESIA OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 81. INDONESIA OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 82. INDONESIA OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 83. INDONESIA OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. INDONESIA OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 85. JAPAN OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. JAPAN OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. JAPAN OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 88. JAPAN OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. JAPAN OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 90. MALAYSIA OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. MALAYSIA OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. MALAYSIA OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 93. MALAYSIA OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. MALAYSIA OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 95. PHILIPPINES OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 96. PHILIPPINES OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. PHILIPPINES OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 98. PHILIPPINES OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. PHILIPPINES OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 100. SINGAPORE OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 101. SINGAPORE OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 102. SINGAPORE OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 103. SINGAPORE OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. SINGAPORE OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 105. SOUTH KOREA OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. SOUTH KOREA OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. SOUTH KOREA OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 108. SOUTH KOREA OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 109. SOUTH KOREA OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 110. TAIWAN OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 111. TAIWAN OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. TAIWAN OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 113. TAIWAN OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. TAIWAN OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 115. THAILAND OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 116. THAILAND OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 117. THAILAND OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 118. THAILAND OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. THAILAND OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 120. VIETNAM OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 121. VIETNAM OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. VIETNAM OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 123. VIETNAM OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. VIETNAM OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 125. EUROPE, MIDDLE EAST & AFRICA OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 126. EUROPE, MIDDLE EAST & AFRICA OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. EUROPE, MIDDLE EAST & AFRICA OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 128. EUROPE, MIDDLE EAST & AFRICA OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. EUROPE, MIDDLE EAST & AFRICA OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 130. EUROPE, MIDDLE EAST & AFRICA OATS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 131. DENMARK OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 132. DENMARK OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. DENMARK OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 134. DENMARK OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. DENMARK OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 136. EGYPT OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 137. EGYPT OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 138. EGYPT OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 139. EGYPT OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. EGYPT OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 141. FINLAND OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 142. FINLAND OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 143. FINLAND OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 144. FINLAND OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 145. FINLAND OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 146. FRANCE OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 147. FRANCE OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 148. FRANCE OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 149. FRANCE OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 150. FRANCE OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 151. GERMANY OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 152. GERMANY OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 153. GERMANY OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 154. GERMANY OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 155. GERMANY OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 156. ISRAEL OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 157. ISRAEL OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 158. ISRAEL OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 159. ISRAEL OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 160. ISRAEL OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 161. ITALY OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 162. ITALY OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 163. ITALY OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 164. ITALY OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 165. ITALY OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 166. NETHERLANDS OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 167. NETHERLANDS OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 168. NETHERLANDS OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 169. NETHERLANDS OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 170. NETHERLANDS OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 171. NIGERIA OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 172. NIGERIA OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 173. NIGERIA OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 174. NIGERIA OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 175. NIGERIA OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 176. NORWAY OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 177. NORWAY OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 178. NORWAY OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 179. NORWAY OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 180. NORWAY OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 181. POLAND OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 182. POLAND OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 183. POLAND OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 184. POLAND OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 185. POLAND OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 186. QATAR OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 187. QATAR OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 188. QATAR OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 189. QATAR OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 190. QATAR OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 191. RUSSIA OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 192. RUSSIA OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 193. RUSSIA OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 194. RUSSIA OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 195. RUSSIA OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 196. SAUDI ARABIA OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 197. SAUDI ARABIA OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 198. SAUDI ARABIA OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 199. SAUDI ARABIA OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 200. SAUDI ARABIA OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 201. SOUTH AFRICA OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 202. SOUTH AFRICA OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 203. SOUTH AFRICA OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 204. SOUTH AFRICA OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 205. SOUTH AFRICA OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 206. SPAIN OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 207. SPAIN OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 208. SPAIN OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 209. SPAIN OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 210. SPAIN OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 211. SWEDEN OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 212. SWEDEN OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 213. SWEDEN OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 214. SWEDEN OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 215. SWEDEN OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 216. SWITZERLAND OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 217. SWITZERLAND OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 218. SWITZERLAND OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 219. SWITZERLAND OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 220. SWITZERLAND OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 221. TURKEY OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 222. TURKEY OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 223. TURKEY OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 224. TURKEY OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 225. TURKEY OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 226. UNITED ARAB EMIRATES OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 227. UNITED ARAB EMIRATES OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 228. UNITED ARAB EMIRATES OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 229. UNITED ARAB EMIRATES OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 230. UNITED ARAB EMIRATES OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 231. UNITED KINGDOM OATS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 232. UNITED KINGDOM OATS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 233. UNITED KINGDOM OATS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 234. UNITED KINGDOM OATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 235. UNITED KINGDOM OATS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 236. OATS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 237. OATS MARKET, FPNV POSITIONING MATRIX, 2023

The Oats Market was valued at USD 4.83 billion in 2023, expected to reach USD 5.12 billion in 2024, and is projected to grow at a CAGR of 6.18%, to USD 7.35 billion by 2030.

As a Market Research Analyst at 360iResearch focusing on oats, your task is to analyze the multifaceted nature of the oats market, which involves understanding its scope and definition comprehensively. The oats market is defined by its diverse applications, from food ingredients in breakfast cereals and snacks to use in the cosmetic and pharmaceutical industries due to their health benefits. The necessity of oats stems from their nutritional richness, being a high source of fiber, vitamins, and antioxidants, which aligns with rising consumer health consciousness. This has broadened their end-use scope, making oats a staple in vegan and gluten-free diets and integrating them into plant-based products. Key growth factors include the global shift towards healthier eating habits, the increased prevalence of lifestyle-related diseases prompting dietary changes, and innovations in product formulations to cater to specific dietary needs. Emerging opportunities lie in the development of oat-based beverages and dairy alternatives, fueled by the rising demand for lactose-free options. However, challenges such as fluctuating climate conditions affecting oat yield, competition from other grains, and supply chain disruptions pose significant limitations. Moreover, regulatory hurdles concerning food safety standards and product labeling require meticulous navigation. To harness growth, innovation should focus on increasing the nutritional profile of oats through biotechnological techniques and enhancing their versatility through novel processing technologies that retain their beneficial properties. Moreover, investment in sustainable farming practices can help mitigate climate-related impacts. Insight into the market reveals a competitive landscape that is increasingly inclined towards sustainable and health-centric products, signaling a promising area for businesses to innovate and differentiate. Emphasizing consumer education on the benefits of oats and expanding the versatility of oat-based applications in different culinary domains can help capitalize on market potential, ensuring robust growth and market penetration.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Oats Market

The Oats Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing consumption of oats among celiac diseased population
  • Escalating number of individuals adopting plant-based diets
• Market Restraints
  • Fluctuation in oats prices due to varying climatic conditions
• Market Opportunities
  • Ongoing product and packaging innovations in oats
  • Effective marketing portraying weight management benefits of oats
• Market Challenges
  • Issues related to adulteration of oats

Porter's Five Forces: A Strategic Tool for Navigating the Oats Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Oats Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Oats Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Oats Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Oats Market

A detailed market share analysis in the Oats Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Oats Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Oats Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Oats Market

A strategic analysis of the Oats Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Oats Market, highlighting leading vendors and their innovative profiles. These include Ancient Grains Company Limited, Aussee Oats Milling Pvt. Ltd., Avena Foods Ltd., B&G Foods, Inc., Bagrrys India Limited, Blue Lake Milling Pty Ltd., Bob's Red Mill Natural Foods, Inc., General Mills, Inc., Glanbia, PLC, Grain Millers Inc., Kellanova, Marico Limited, Morning Foods Limited, Nature's Path Foods, Inc., Nestle S.A., NOW Health Group, Inc., Oatly Group AB, Post Holdings, Inc., Richardson International Group, The Hain Celestial Group, Inc., The Quaker Oats Company, and Unigrain.

Market Segmentation & Coverage

This research report categorizes the Oats Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Instant Oats, Oat Flour, Rolled Oats, Steel-Cut Oats, and Whole Oat Grains.
• Based on Type, market is studied across Base Oats and Flavored Oats.
• Based on End-Use, market is studied across Bakery Products, Breakfast Cereals, and Snacks & Savories.
• Based on Distribution Channel, market is studied across Offline and Online. The Offline is further studied across Convenience Stores, Specialty Stores, and Supermarkets & Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing consumption of oats among celiac diseased population
    • 5.1.1.2. Escalating number of individuals adopting plant-based diets
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuation in oats prices due to varying climatic conditions
  • 5.1.3. Opportunities
    • 5.1.3.1. Ongoing product and packaging innovations in oats
    • 5.1.3.2. Effective marketing portraying weight management benefits of oats
  • 5.1.4. Challenges
    • 5.1.4.1. Issues related to adulteration of oats
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Preference for flavored oats due to the appealing variety of tastes
  • 5.2.2. End-Use: Extensive demand for oats in breakfast cereals owing to their high dietary fiber content
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Oats Market, by Product

• 6.1. Introduction
• 6.2. Instant Oats
• 6.3. Oat Flour
• 6.4. Rolled Oats
• 6.5. Steel-Cut Oats
• 6.6. Whole Oat Grains

7. Oats Market, by Type

• 7.1. Introduction
• 7.2. Base Oats
• 7.3. Flavored Oats

8. Oats Market, by End-Use

• 8.1. Introduction
• 8.2. Bakery Products
• 8.3. Breakfast Cereals
• 8.4. Snacks & Savories

9. Oats Market, by Distribution Channel

• 9.1. Introduction
• 9.2. Offline
  • 9.2.1. Convenience Stores
  • 9.2.2. Specialty Stores
  • 9.2.3. Supermarkets & Hypermarkets
• 9.3. Online

10. Americas Oats Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Oats Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Oats Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Saffola Oats Launched New Flavored Range to Blend Health and Taste for Consumers
  • 13.3.2. Marico's Launched Saffola Oats Gold that Combines Almonds, Raisins for a Nutritious Breakfast Boost
  • 13.3.3. Oats Overnight Raised USD 20 Million Investment for Retail Expansion and Customer-Driven Innovation
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Ancient Grains Company Limited
• 2. Aussee Oats Milling Pvt. Ltd.
• 3. Avena Foods Ltd.
• 4. B&G Foods, Inc.
• 5. Bagrrys India Limited
• 6. Blue Lake Milling Pty Ltd.
• 7. Bob's Red Mill Natural Foods, Inc.
• 8. General Mills, Inc.
• 9. Glanbia, PLC
• 10. Grain Millers Inc.
• 11. Kellanova
• 12. Marico Limited
• 13. Morning Foods Limited
• 14. Nature's Path Foods, Inc.
• 15. Nestle S.A.
• 16. NOW Health Group, Inc.
• 17. Oatly Group AB
• 18. Post Holdings, Inc.
• 19. Richardson International Group
• 20. The Hain Celestial Group, Inc.
• 21. The Quaker Oats Company
• 22. Unigrain