拡張現実ヘッドセット市場：タイプ別、用途別-2025-2030年の世界予測

拡張現実ヘッドセット市場は、2023年に69億6,000万米ドルと評価され、2024年には84億1,000万米ドルに達すると予測され、CAGR 21.44％で成長し、2030年には271億3,000万米ドルに達すると予測されています。

拡張現実（AR）ヘッドセットの範囲は、ゲーム、ヘルスケア、教育、小売、産業用アプリケーションなど、さまざまな分野に及ぶ。これらのウェアラブルデバイスは、現実世界にデジタル情報を重ね合わせ、ユーザーの環境とのインタラクションを強化します。ARヘッドセットの必要性は、ユーザー体験を向上させ、革新的な教育ツールを提供し、遠隔支援を容易にし、トレーニング方法を最適化することで、分野に革命を起こす可能性があることにあります。ゲームでは、ARヘッドセットは没入型体験を提供し、ヘルスケアでは、手術中のリアルタイムガイダンスを可能にし、産業分野では、データや設計図へのハンズフリーアクセスを可能にすることで生産性を高める。市場成長の重要な影響要因は、消費者の関心とハードウェアおよびソフトウェアの進歩によって拍車がかかり、ハイテク大手や新興企業によるAR技術の採用が増加していることです。バッテリー寿命と視野を改善した、より軽量で快適なヘッドセットの開発にチャンスがあります。企業は、AR遠隔支援ツールのようなニッチ・アプリケーションへの投資や、特に不動産のバーチャル・ツアーやインタラクティブな博物館のようなあまり開拓されていない市場で、業界固有のソリューションを開発することによって成長を獲得することができます。

しかし、高い製造コスト、プライバシーへの懸念、待ち時間や限られたコンテンツしか利用できないといった技術的課題などの制約があります。これらの課題に対処するには、ARヘッドセットの手頃な価格と性能を改善する一方で、安全なインターフェイスを通じてデータのプライバシーを確保する必要があります。市場は、広範なARコンテンツの作成とユーザー・インターフェース・デザインの強化の必要性とともに、こうした技術的なハードルによって制約されています。AI統合、5G技術、コンポーネントの小型化における研究開発は、探索すべき有望な技術革新分野です。ARヘッドセット市場の性質は非常にダイナミックで競争的であり、急速な技術進歩とユーザーエクスペリエンスの重視を特徴としています。企業は、この進化する情勢をうまく乗り切るために、敏捷性を維持し、顧客からのフィードバックに集中する必要があります。

市場力学：急速に進化する拡張現実ヘッドセット市場の主要市場インサイトを公開

拡張現実ヘッドセット市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 全産業における没入型技術と物体検出に対する需要の高まり
  • スマートウェアラブルとヘッドマウントディスプレイ（HMD）の応用に関する意識の高まり
  • インタラクティブな学習のための教育におけるAR技術の利用拡大
• 市場抑制要因
  • ARに関連するプライバシーとセキュリティに関する問題
• 市場機会
  • 技術的に高度なARヘッドセットのイントロダクションの増加
  • AR体験を強化する5G接続の進歩
• 市場の課題
  • 異なるプラットフォーム向けにアプリケーションを再構成することの難しさ

ポーターのファイブフォース：拡張現実ヘッドセット市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、拡張現実ヘッドセット市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：拡張現実ヘッドセット市場における外部からの影響の把握

外部マクロ環境要因は、拡張現実ヘッドセット市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析拡張現実ヘッドセット市場における競合情勢の把握

拡張現実ヘッドセット市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス拡張現実ヘッドセット市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、拡張現実ヘッドセット市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨拡張現実ヘッドセット市場における成功への道筋を描く

拡張現実ヘッドセット市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 業界全体で没入型技術と物体検出の需要が増加
    • スマートウェアラブルとヘッドマウントディスプレイ（HMD）のアプリケーションに関する認識の高まり
    • インタラクティブな学習のための教育におけるAR技術の活用拡大
  • 抑制要因
    • ARに関連するプライバシーとセキュリティに関する問題
  • 機会
    • 技術的に高度なARヘッドセットのイントロダクションが増加
    • 5G接続の進歩がAR体験を強化
  • 課題
    • 異なるプラットフォーム向けのアプリケーションの再構成の難しさ
• 市場セグメンテーション分析
  • タイプ：処理能力とディスプレイを備えたスマートフォン対応ヘッドセットの使用増加
  • アプリケーション：生産性とリモートアシスタンスの向上に重点を置いたエンタープライズアプリケーション向けのARヘッドセットの潜在能力の拡大
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 拡張現実ヘッドセット市場：タイプ別

• スマートフォン対応ヘッドセット
• スタンドアロンヘッドセット
• テザーヘッドセット

第7章 拡張現実ヘッドセット市場：用途別

• 消費者
• 企業

第8章 南北アメリカの拡張現実ヘッドセット市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域の拡張現実ヘッドセット市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの拡張現実ヘッドセット市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • Apple、WWDC23で独自の拡張現実ヘッドセットを発表
• 戦略分析と提言

企業一覧

• Acer Inc.
• Apple Inc.
• Avegant Corp.
• Carl Zeiss AG
• Google LLC by Alphabet Inc.
• Holo Interactive, Inc.
• HP Inc.
• HTC Corporation
• LG Electronics, Inc.
• Magic Leap, Inc.
• Meta Platforms, Inc.
• Microsoft Corporation
• Samsung Electronics Co., Ltd.
• Seiko Epson Corporation
• Sharp Corporation
• Sony Corporation
• Vivitar
• XREAL, Inc.

LIST OF FIGURES

• FIGURE 1. AUGMENTED REALITY HEADSETS MARKET RESEARCH PROCESS
• FIGURE 2. AUGMENTED REALITY HEADSETS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS AUGMENTED REALITY HEADSETS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS AUGMENTED REALITY HEADSETS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES AUGMENTED REALITY HEADSETS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES AUGMENTED REALITY HEADSETS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC AUGMENTED REALITY HEADSETS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC AUGMENTED REALITY HEADSETS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY HEADSETS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY HEADSETS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. AUGMENTED REALITY HEADSETS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. AUGMENTED REALITY HEADSETS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. AUGMENTED REALITY HEADSETS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. AUGMENTED REALITY HEADSETS MARKET DYNAMICS
• TABLE 7. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY SMARTPHONE-ENABLED HEADSETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY STANDALONE HEADSETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY TETHERED HEADSETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY CONSUMER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL AUGMENTED REALITY HEADSETS MARKET SIZE, BY ENTERPRISE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. AMERICAS AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS AUGMENTED REALITY HEADSETS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 17. ARGENTINA AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 19. BRAZIL AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 21. CANADA AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 22. CANADA AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 23. MEXICO AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 25. UNITED STATES AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES AUGMENTED REALITY HEADSETS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 28. ASIA-PACIFIC AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC AUGMENTED REALITY HEADSETS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 31. AUSTRALIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 33. CHINA AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. CHINA AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 35. INDIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. INDIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 37. INDONESIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 39. JAPAN AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 41. MALAYSIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 43. PHILIPPINES AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 45. SINGAPORE AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 47. SOUTH KOREA AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 49. TAIWAN AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 51. THAILAND AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 53. VIETNAM AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 55. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY HEADSETS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 58. DENMARK AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 60. EGYPT AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. FINLAND AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 64. FRANCE AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 66. GERMANY AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 68. ISRAEL AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 70. ITALY AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. ITALY AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 72. NETHERLANDS AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 74. NIGERIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 76. NORWAY AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 78. POLAND AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. POLAND AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 80. QATAR AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. QATAR AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 82. RUSSIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 84. SAUDI ARABIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH AFRICA AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 88. SPAIN AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 90. SWEDEN AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 92. SWITZERLAND AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 94. TURKEY AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 96. UNITED ARAB EMIRATES AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 98. UNITED KINGDOM AUGMENTED REALITY HEADSETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM AUGMENTED REALITY HEADSETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 100. AUGMENTED REALITY HEADSETS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 101. AUGMENTED REALITY HEADSETS MARKET, FPNV POSITIONING MATRIX, 2023

The Augmented Reality Headsets Market was valued at USD 6.96 billion in 2023, expected to reach USD 8.41 billion in 2024, and is projected to grow at a CAGR of 21.44%, to USD 27.13 billion by 2030.

The scope of augmented reality (AR) headsets encompasses various sectors, including gaming, healthcare, education, retail, and industrial applications. These wearable devices overlay digital information onto the real world, enhancing users' interaction with their environment. The necessity of AR headsets is driven by their potential to revolutionize fields by improving user experience, offering innovative educational tools, facilitating remote assistance, and optimizing training methods. In gaming, AR headsets provide immersive experiences; in healthcare, they enable real-time guidance during surgeries; in industrial sectors, they enhance productivity by enabling hands-free access to data and blueprints. A significant influencing factor in market growth is the increasing adoption of AR technology by tech giants and startups alike, spurred by consumer interest and advancements in hardware and software. Opportunities lie in developing lighter, more comfortable headsets with improved battery life and field of view. Companies can capture growth by investing in niche applications like AR remote assistance tools and developing industry-specific solutions, especially in less explored markets like real estate virtual tours and interactive museums.

However, limitations include high production costs, privacy concerns, and technical challenges such as latency and limited content availability. Addressing these challenges involves improving AR headset affordability and performance while ensuring data privacy through secure interfaces. The market is constrained by these technological hurdles, along with the need for extensive AR content creation and enhancement in user interface design. R&D in AI integration, 5G technology, and miniaturization of components represent promising innovation areas to explore. The nature of the AR headset market is highly dynamic and competitive, characterized by rapid technological advancements and strong emphasis on user experience. Companies must maintain agility and focus on customer feedback to successfully navigate this evolving landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Augmented Reality Headsets Market

The Augmented Reality Headsets Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in demand for immersive technology and object detection across industries
  • Growing awareness about the applications of smart wearables and head-mounted displays (HMD)
  • Expanding utilization of AR technologies in education for interactive learning
• Market Restraints
  • Issues concerned with privacy and security related to AR
• Market Opportunities
  • Growing introduction of technologically advanced AR headsets
  • Advancements in 5G connectivity enhancing AR experiences
• Market Challenges
  • Difficulty in reconfiguration of applications for different platforms

Porter's Five Forces: A Strategic Tool for Navigating the Augmented Reality Headsets Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Augmented Reality Headsets Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Augmented Reality Headsets Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Augmented Reality Headsets Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Augmented Reality Headsets Market

A detailed market share analysis in the Augmented Reality Headsets Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Augmented Reality Headsets Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Augmented Reality Headsets Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Augmented Reality Headsets Market

A strategic analysis of the Augmented Reality Headsets Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Augmented Reality Headsets Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., Apple Inc., Avegant Corp., Carl Zeiss AG, Google LLC by Alphabet Inc., Holo Interactive, Inc., HP Inc., HTC Corporation, LG Electronics, Inc., Magic Leap, Inc., Meta Platforms, Inc., Microsoft Corporation, Samsung Electronics Co., Ltd., Seiko Epson Corporation, Sharp Corporation, Sony Corporation, Vivitar, and XREAL, Inc..

Market Segmentation & Coverage

This research report categorizes the Augmented Reality Headsets Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Smartphone-Enabled Headsets, Standalone Headsets, and Tethered Headsets.
• Based on Application, market is studied across Consumer and Enterprise.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in demand for immersive technology and object detection across industries
    • 5.1.1.2. Growing awareness about the applications of smart wearables and head-mounted displays (HMD)
    • 5.1.1.3. Expanding utilization of AR technologies in education for interactive learning
  • 5.1.2. Restraints
    • 5.1.2.1. Issues concerned with privacy and security related to AR
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing introduction of technologically advanced AR headsets
    • 5.1.3.2. Advancements in 5G connectivity enhancing AR experiences
  • 5.1.4. Challenges
    • 5.1.4.1. Difficulty in reconfiguration of applications for different platforms
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Rising usage of smartphone-enabled headsets that provide the processing power and the display
  • 5.2.2. Application: Growing potential of AR headsets for enterprise applications focused on improving productivity and remote assistance
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Augmented Reality Headsets Market, by Type

• 6.1. Introduction
• 6.2. Smartphone-Enabled Headsets
• 6.3. Standalone Headsets
• 6.4. Tethered Headsets

7. Augmented Reality Headsets Market, by Application

• 7.1. Introduction
• 7.2. Consumer
• 7.3. Enterprise

8. Americas Augmented Reality Headsets Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Augmented Reality Headsets Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Augmented Reality Headsets Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Apple Launches its own Augmented Reality Headset at WWDC23
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acer Inc.
• 2. Apple Inc.
• 3. Avegant Corp.
• 4. Carl Zeiss AG
• 5. Google LLC by Alphabet Inc.
• 6. Holo Interactive, Inc.
• 7. HP Inc.
• 8. HTC Corporation
• 9. LG Electronics, Inc.
• 10. Magic Leap, Inc.
• 11. Meta Platforms, Inc.
• 12. Microsoft Corporation
• 13. Samsung Electronics Co., Ltd.
• 14. Seiko Epson Corporation
• 15. Sharp Corporation
• 16. Sony Corporation
• 17. Vivitar
• 18. XREAL, Inc.