フライドポテトチップス市場：タイプ、流通チャネル、エンドユーザー別-2025-2030年世界予測

フライドポテトチップス市場の2023年の市場規模は332億6,000万米ドルで、2024年には349億1,000万米ドルに達すると予測され、CAGR 4.12%で成長し、2030年には441億2,000万米ドルに達すると予測されています。

フライドポテトチップス市場は、生産、流通から世界市場での消費まで、幅広い活動を包含しています。このセグメントは、消費者の嗜好の変化や世界の動向によって継続的に進化するスナック菓子という、より広範なカテゴリーに分類されます。フライドポテトチップスの必要性は、その味と入手のしやすさから幅広い層にアピールする、手頃で便利なスナックとしての役割によって強化されています。フライドポテトチップスの主な用途は小売業で、スーパーマーケット、コンビニエンスストア、オンラインプラットフォームで販売され、エンドユーザーはあらゆる年齢層の個人です。同市場の主な成長動向には、フレーバー・プロファイルの革新、保存性を高めるパッケージング、有機・非遺伝子組み換え原料を使用したプレミアムで健康的なスナック・オプションへの傾向の高まりなどがあります。都市化と可処分所得の増加によりスナックの消費が拡大している新興市場への進出により、市場シェアを獲得できる可能性は大きいです。推奨される戦略としては、栄養強化、持続可能なパッケージ・イノベーション、デジタル・マーケティングを活用した幅広い消費者へのリーチなどがあります。市場成長に影響を与える注目すべき課題としては、高カロリー・高脂肪に関する健康上の懸念、製品表示や安全性に関する規制のハードル、主要企業間の価格競争につながる激しい競合などが挙げられます。技術革新と研究が必要な分野としては、トランス脂肪酸を含まない製品の開発、健康効果を高めるための生物活性化合物の配合、油の吸収を抑える真空フライのような新しい調理技術の探求などが挙げられます。消費者行動の包括的な分析を通じて市場力学を理解し、データ分析を活用して効率的なサプライチェーン・マネジメントを行うことは、事業の持続的成長にとって極めて重要です。市場は大きな可能性を秘めているが、競争優位性を維持するためには、企業はその複雑さを慎重に乗り越える必要があります。

市場力学：急速に進化するフライドポテトチップス市場の主要市場インサイトを公開

フライドポテトチップス市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 便利な食品への需要の高まり
  • 若年層による高い消費
  • ホテル・外食産業での採用が顕著
• 市場抑制要因
  • フライドポテトチップスに関連する健康上の懸念
• 市場機会
  • 各国の味覚嗜好に基づくフレーバーのイントロダクション
  • 広告・マーケティングによる影響力の増大
• 市場の課題
  • 複数のローカルブランドの存在

ポーターのファイブフォース：フライドポテトチップス市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：フライドポテトチップス市場における外部からの影響の把握

外部マクロ環境要因は、フライドポテトチップス市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析フライドポテトチップス市場における競合情勢の把握

フライドポテトチップス市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスフライドポテトチップス市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、フライドポテトチップス市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨フライドポテトチップス市場における成功への道筋を描く

フライドポテトチップス市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大の可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 便利な食品の需要増加
    • 若年層による高い消費
    • ホテル・レストラン業界での大幅な導入
  • 抑制要因
    • フライドポテトチップスに関連する健康上の懸念
  • 機会
    • 各国の味覚嗜好に合わせたフレーバーのイントロダクション
    • 広告とマーケティングを通じて影響力を高める
  • 課題
    • 複数の地元ブランドが利用可能
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 フライドポテトチップス市場：タイプ別

• 風味
• 無地
• 有塩

第7章 フライドポテトチップス市場：流通チャネル別

• コンビニエンスストア
• オンラインストア
• 専門店
• スーパーマーケットとハイパーマーケット

第8章 フライドポテトチップス市場：エンドユーザー別

• 家庭用
• レストラン＆カフェ

第9章 南北アメリカのフライドポテトチップス市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のフライドポテトチップス市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのフライドポテトチップス市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Bach Snacks S.A.L
• Balaji Wafers Pvt. Ltd.
• Burts Potato Chips Ltd.
• Calbee Inc.
• Great Lakes Potato Chips
• Herr Foods Inc.
• Intersnack Foods GmBH
• ITC Limited
• J. R. Simplot
• PepsiCo Inc.
• The Campbell Soup Company
• The Kellogg Company
• The Lorenz Bahlsen Snack-World GmbH & Co. KG
• Utz Quality Foods, LLC
• Wise Foods

LIST OF FIGURES

• FIGURE 1. FRIED POTATO CHIPS MARKET RESEARCH PROCESS
• FIGURE 2. FRIED POTATO CHIPS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL FRIED POTATO CHIPS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS FRIED POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS FRIED POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES FRIED POTATO CHIPS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES FRIED POTATO CHIPS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC FRIED POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC FRIED POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA FRIED POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA FRIED POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. FRIED POTATO CHIPS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. FRIED POTATO CHIPS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. FRIED POTATO CHIPS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL FRIED POTATO CHIPS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. FRIED POTATO CHIPS MARKET DYNAMICS
• TABLE 7. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY FLAVORED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY PLAIN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY SALTED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY ONLINE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY SPECIALIST STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY SUPERMARKET & HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY HOUSEHOLD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL FRIED POTATO CHIPS MARKET SIZE, BY RESTAURANTS & CAFES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS FRIED POTATO CHIPS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 29. CANADA FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 30. CANADA FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. CANADA FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES FRIED POTATO CHIPS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC FRIED POTATO CHIPS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 46. CHINA FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 47. CHINA FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 48. CHINA FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 49. INDIA FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. INDIA FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. INDIA FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA FRIED POTATO CHIPS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 101. ITALY FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 102. ITALY FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 103. ITALY FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 113. POLAND FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 114. POLAND FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 115. POLAND FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 116. QATAR FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 117. QATAR FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 118. QATAR FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM FRIED POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM FRIED POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM FRIED POTATO CHIPS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 146. FRIED POTATO CHIPS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 147. FRIED POTATO CHIPS MARKET, FPNV POSITIONING MATRIX, 2023

The Fried Potato Chips Market was valued at USD 33.26 billion in 2023, expected to reach USD 34.91 billion in 2024, and is projected to grow at a CAGR of 4.12%, to USD 44.12 billion by 2030.

The market for fried potato chips encompasses a wide range of activities, from production and distribution to consumption across global markets. This segment falls under the broader category of snack foods, which is a continuously evolving sector driven by changing consumer preferences and global trends. The necessity for fried potato chips has been reinforced by their role as an affordable, convenient snack that appeals to a wide demographic due to their taste and availability. The primary application of fried potato chips is in the retail sector where they are sold in supermarkets, convenience stores, and online platforms, with end-users being individuals across all age groups. Key growth factors in this market include innovations in flavor profiles, packaging for enhanced shelf life, and the increasing trend towards premium and healthier snack options that use organic and non-GMO ingredients. There is significant potential in capturing market share through the expansion into emerging markets, where urbanization and rising disposable incomes are leading to greater snack consumption. Recommended strategies include focusing on nutritional enhancements, sustainable packaging innovations, and leveraging digital marketing to reach a broader audience. Notable challenges impacting market growth encompass health concerns related to high calorie and fat content, regulatory hurdles regarding product labeling and safety, and intense competition leading to price wars among companies. Areas ripe for innovation and research include developing trans-fat-free products, integrating bioactive compounds to boost health benefits, and exploring new cooking technologies like vacuum frying to reduce oil absorption. Understanding market dynamics through comprehensive consumer behavior analysis and utilizing data analytics for efficient supply chain management are pivotal for sustained business growth. The market exhibits robust potential, but companies must navigate its complexities carefully to maintain competitive advantage.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Fried Potato Chips Market

The Fried Potato Chips Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increased demand for convenient food
  • High consumption by young population
  • Significant adoption by hotels & restaurant industry
• Market Restraints
  • Health concern associated with fried potato chips
• Market Opportunities
  • Introduction of flavors based on countries taste preferences
  • Increasing influence through advertising & marketing
• Market Challenges
  • Availability of several local brands

Porter's Five Forces: A Strategic Tool for Navigating the Fried Potato Chips Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Fried Potato Chips Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Fried Potato Chips Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Fried Potato Chips Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Fried Potato Chips Market

A detailed market share analysis in the Fried Potato Chips Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Fried Potato Chips Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Fried Potato Chips Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Fried Potato Chips Market

A strategic analysis of the Fried Potato Chips Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Fried Potato Chips Market, highlighting leading vendors and their innovative profiles. These include Bach Snacks S.A.L, Balaji Wafers Pvt. Ltd., Burts Potato Chips Ltd., Calbee Inc., Great Lakes Potato Chips, Herr Foods Inc., Intersnack Foods GmBH, ITC Limited, J. R. Simplot, PepsiCo Inc., The Campbell Soup Company, The Kellogg Company, The Lorenz Bahlsen Snack-World GmbH & Co. KG, Utz Quality Foods, LLC, and Wise Foods.

Market Segmentation & Coverage

This research report categorizes the Fried Potato Chips Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Flavored, Plain, and Salted.
• Based on Distribution Channel, market is studied across Convenience Stores, Online Stores, Specialist Stores, and Supermarket & Hypermarkets.
• Based on End User, market is studied across Household and Restaurants & Cafes.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increased demand for convenient food
    • 5.1.1.2. High consumption by young population
    • 5.1.1.3. Significant adoption by hotels & restaurant industry
  • 5.1.2. Restraints
    • 5.1.2.1. Health concern associated with fried potato chips
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of flavors based on countries taste preferences
    • 5.1.3.2. Increasing influence through advertising & marketing
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of several local brands
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Fried Potato Chips Market, by Type

• 6.1. Introduction
• 6.2. Flavored
• 6.3. Plain
• 6.4. Salted

7. Fried Potato Chips Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Convenience Stores
• 7.3. Online Stores
• 7.4. Specialist Stores
• 7.5. Supermarket & Hypermarkets

8. Fried Potato Chips Market, by End User

• 8.1. Introduction
• 8.2. Household
• 8.3. Restaurants & Cafes

9. Americas Fried Potato Chips Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Fried Potato Chips Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Fried Potato Chips Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Bach Snacks S.A.L
• 2. Balaji Wafers Pvt. Ltd.
• 3. Burts Potato Chips Ltd.
• 4. Calbee Inc.
• 5. Great Lakes Potato Chips
• 6. Herr Foods Inc.
• 7. Intersnack Foods GmBH
• 8. ITC Limited
• 9. J. R. Simplot
• 10. PepsiCo Inc.
• 11. The Campbell Soup Company
• 12. The Kellogg Company
• 13. The Lorenz Bahlsen Snack-World GmbH & Co. KG
• 14. Utz Quality Foods, LLC
• 15. Wise Foods