フライドポテトチップス市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、流通チャネル別、地域別、市場競合、2020-2030F

フライドポテトチップスの世界市場規模は、2024年に343億2,000万米ドルとなり、2030年には404億1,000万米ドルに達すると予測され、予測期間中の年間平均成長率（CAGR）は7.34％で成長すると予測されています。

この市場成長の主な原動力となっているのは、外出先で手軽に食べられるスナックに対する消費者のニーズの高まりです。現代のライフスタイルがよりテンポの速いものになるにつれ、フライドポテトチップスのようなすぐに食べられるスナックは、その入手のしやすさと消費のしやすさから好まれる選択肢となっています。さらに、製品のフレーバー、パッケージ、フォーマットにおける絶え間ないイノベーションが、市場の拡大と新たな消費者層の獲得に貢献しています。

メーカーは、多様なフレーバーを発売し、低脂肪、オーガニック、グルテンフリーを含む健康的な代替品を導入することで、進化する嗜好に対応しています。eコマースの台頭も、こうした製品をより広く入手できるようにし、市場へのリーチを高めています。さらに、若年層をターゲットにしたマーケティング・キャンペーンや、新興市場での消費拡大も、この分野の継続的拡大に寄与しています。職人技が光る高級チップスへの関心の高まりも、製品の差別化とブランド・ロイヤルティの機会を生み出しています。

主な市場促進要因

世界の可処分所得の増加

主な市場課題

市場競争激化

主要市場動向

持続可能な包装への注目の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のフライドポテトチップス市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 種類別（プレーン、塩味、フレーバー）
  • 流通チャネル別（スーパーマーケット、ハイパーマーケット、コンビニエンスストア、専門店、オンライン、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のフライドポテトチップス市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のフライドポテトチップス市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のフライドポテトチップス市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカのフライドポテトチップス市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ
  • クウェート
  • エジプト

第10章 南米のフライドポテトチップス市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Campbell's Company
  • PepsiCo, Inc
  • Orkla Eesti AS
  • Intersnack Group GmbH & Co. KG
  • ITC Limited
  • Shivoham Foods Private Limited
  • Maverick Bakes
  • Kiwi Food
  • Priniti Foods Pvt. Ltd
  • Aajfoods & Co

第15章 戦略的提言

第16章 調査会社について・免責事項

Global fried potato chips market was valued at USD 34.32 billion in 2024 and is projected to reach USD 40.41 billion by 2030, growing at a compound annual growth rate (CAGR) of 7.34% during the forecast period.

This market growth is primarily driven by increasing consumer demand for convenient, on-the-go snack options. As modern lifestyles become more fast-paced, ready-to-eat snacks such as fried potato chips have become a preferred choice due to their accessibility and ease of consumption. Additionally, continuous innovation in product flavors, packaging, and formats is helping to expand the market and attract new consumer segments.

Manufacturers are responding to evolving tastes by launching a diverse range of flavors and introducing healthier alternatives, including low-fat, organic, and gluten-free options. The rise of e-commerce has also made these products more widely available, enhancing market reach. Furthermore, targeted marketing campaigns aimed at younger demographics, along with rising consumption in emerging markets, are contributing to the sector's continued expansion. The growing interest in premium, artisanal chips is also creating opportunities for product differentiation and brand loyalty.

Key Market Drivers

Rising Disposable Incomes Worldwide

One of the key drivers of market growth is the global rise in disposable incomes, particularly in emerging economies. For example, as of 2024, the United States reported a 0.3% increase in disposable personal income. As purchasing power increases, consumers are more inclined to spend on a wider variety of food and beverage products, including indulgent snacks like fried potato chips.

This trend is especially prominent in rapidly urbanizing regions such as India, China, and Southeast Asia, where a growing middle class is fueling demand for convenient, packaged snack foods. Rising incomes have also led to greater adoption of premium and niche snack brands, including gourmet and health-oriented potato chip products.

As more consumers seek variety and quality in their snacking habits, manufacturers are well-positioned to capitalize by introducing innovative flavors, healthier formulations, and packaging designed for convenience and portability. Additionally, globalization and the spread of Western food culture have contributed to increased consumption of potato chips in markets where such snacks were not traditionally mainstream.

Key Market Challenges

Intensifying Competition Among Market Players

The global fried potato chips market is facing substantial competitive pressure due to the presence of numerous established multinational brands and an increasing number of regional and local players. This high level of fragmentation results in pricing pressures, thinner margins, and the ongoing need for differentiation and innovation.

To stay competitive, brands are investing in unique flavor profiles, eye-catching packaging, and health-conscious product variations. However, the fast pace at which consumer preferences change makes it difficult to maintain a consistent competitive advantage. Additionally, the proliferation of private-label brands-often priced lower than premium products-poses a significant challenge, particularly among cost-sensitive consumers.

As these store brands continue to improve in quality and appeal, well-established manufacturers must invest heavily in brand loyalty initiatives, marketing, and R&D to sustain their market share without compromising profitability.

Key Market Trends

Increased Emphasis on Sustainable Packaging

A prominent trend reshaping the fried potato chips market is the growing focus on sustainable packaging solutions. As environmental awareness increases, both consumers and regulators are urging food manufacturers to adopt more eco-friendly practices, particularly in reducing packaging waste.

Historically reliant on plastic packaging, the industry is now exploring recyclable, biodegradable, and compostable alternatives. Leading companies are experimenting with sustainable materials such as plant-based plastics, recycled paper, and other environmentally friendly substrates to lower their ecological impact.

In addition, minimalistic and resource-efficient packaging designs are gaining traction as brands aim to reduce material usage while maintaining product integrity and shelf appeal. This trend is further supported by evolving government regulations, especially in regions like Europe where strict mandates around single-use plastics are pushing manufacturers toward sustainable innovation. Brands that align with these environmental expectations are likely to gain favor among increasingly eco-conscious consumers.

Key Market Players

• Campbell's Company
• PepsiCo, Inc
• Orkla Eesti AS
• Intersnack Group GmbH & Co. KG
• ITC Limited
• Shivoham Foods Private Limited
• Maverick Bakes
• Kiwi Food
• Priniti Foods Pvt. Ltd
• Aajfoods & Co

Report Scope:

In this report, the Global Fried Potato Chips Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fried Potato Chips Market, By Type:

• Plain
• Salted
• Flavored

Fried Potato Chips Market, By Distribution Channel:

• Supermarket & Hypermarket
• Convenience Stores
• Specialty Stores
• Online
• Others

Fried Potato Chips Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Fried Potato Chips Market.

Available Customizations:

Global Fried Potato Chips Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Fried Potato Chips Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Plain, Salted, Flavored)
  • 5.2.2. By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Fried Potato Chips Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Fried Potato Chips Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Fried Potato Chips Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Fried Potato Chips Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Fried Potato Chips Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Fried Potato Chips Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Fried Potato Chips Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Fried Potato Chips Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Fried Potato Chips Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Fried Potato Chips Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Fried Potato Chips Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Fried Potato Chips Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Japan Fried Potato Chips Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Fried Potato Chips Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Vietnam Fried Potato Chips Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea Fried Potato Chips Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Fried Potato Chips Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Fried Potato Chips Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Fried Potato Chips Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Fried Potato Chips Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Fried Potato Chips Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Distribution Channel
  • 9.3.5. Kuwait Fried Potato Chips Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Type
      • 9.3.5.2.2. By Distribution Channel
  • 9.3.6. Egypt Fried Potato Chips Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Type
      • 9.3.6.2.2. By Distribution Channel

10. South America Fried Potato Chips Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Fried Potato Chips Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Fried Potato Chips Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Fried Potato Chips Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Campbell's Company
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. PepsiCo, Inc
  • 14.1.3. Orkla Eesti AS
  • 14.1.4. Intersnack Group GmbH & Co. KG
  • 14.1.5. ITC Limited
  • 14.1.6. Shivoham Foods Private Limited
  • 14.1.7. Maverick Bakes
  • 14.1.8. Kiwi Food
  • 14.1.9. Priniti Foods Pvt. Ltd
  • 14.1.10. Aajfoods & Co

15. Strategic Recommendations

16. About Us & Disclaimer