拡張現実ソフトウェア市場：機能別、業界別-2025年～2030年の世界予測

拡張現実ソフトウェア市場は、2023年に108億2,000万米ドルと評価され、2024年には133億米ドルに達すると予測され、CAGR 23.02％で成長し、2030年には461億6,000万米ドルに達すると予測されています。

拡張現実（AR）ソフトウェア市場には、デジタル情報を物理的世界に重ね合わせる技術が含まれ、さまざまな用途で没入体験を提供します。ARは、デジタルコンテンツと現実世界のユーザーとのインタラクションのギャップを埋めるために必要であり、ゲーム、小売、教育、ヘルスケア、製造などの業界にわたって有用性を提供します。小売業では、ARはバーチャル試着を通じてショッピング体験を向上させ、ヘルスケアでは、術前計画や医療トレーニングを支援します。教育分野ではインタラクティブな学習にARが活用され、産業分野では可視化やメンテナンスサポートにARが活用されています。主な成長要因としては、スマートフォンの普及率の上昇、スマートグラスのようなARハードウェアの進歩、パーソナライズされた消費者体験に対する需要の増加などが挙げられます。AIとARの統合は、音声認識やジェスチャー認識機能を強化し、さらなる機会を提供すると期待されています。しかし、開発コストの高さ、プライバシーへの懸念、大幅な処理能力の必要性などの課題が採用を制限しています。また、デバイス間の互換性の問題や断片的なAR規格も大きなハードルとなっています。新たなビジネスチャンスを生かすために、企業は費用対効果の高いARソリューションの開発、クロスプラットフォーム互換性の強化、プライバシー問題の解決に注力すべきです。技術革新の可能性がある分野には、ARデバイスのバッテリー寿命の改善や、処理に関する懸念を軽減するためのクラウドベースのARサービスの進歩などがあります。市場はダイナミックであり、急速な技術進化と、大手ハイテク企業や革新的新興企業による大きな競争が特徴です。ARコンテンツ作成ツールを進化させ、新しいニューラル・インターフェースを探求するための調査への投資はビジネスの成長を促進し、ハードウェア・メーカーとの提携はアプリケーションの範囲を拡大することができます。観光業や遠隔作業ソリューションのような分野での成長が見込まれることは、ARソフトウェアの多面的な有用性をさらに際立たせる。戦略的なコラボレーションとイノベーションが、現在の課題を克服し、強固なARエコシステムを育てる鍵となると思われます。

市場力学：急速に進化する拡張現実ソフトウェア市場の主要市場インサイトを公開

拡張現実ソフトウェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • eコマースや小売店における拡張現実（AR）需要の増加
  • 家電製品における拡張現実ソフトウェアの採用拡大
  • 医療分野や自動車分野でのARベースのアプリケーションの広範な応用
• 市場抑制要因
  • AR技術に関連する高コスト
• 市場機会
  • ARソフトウェアに関する新しい研究への投資と資金調達
  • ARソフトウェアにおける人工知能の新たな統合
• 市場の課題
  • セキュリティとプライバシーの問題による低い採用率

ポーターのファイブフォース：拡張現実ソフトウェア市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、拡張現実ソフトウェア市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：拡張現実ソフトウェア市場における外部からの影響の把握

外部マクロ環境要因は、拡張現実ソフトウェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析拡張現実ソフトウェア市場における競合情勢の把握

拡張現実ソフトウェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス拡張現実ソフトウェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、拡張現実ソフトウェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨拡張現実ソフトウェア市場における成功への道筋を描く

拡張現実ソフトウェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • eコマースや小売店における拡張現実の需要増加
    • 家電製品における拡張現実ソフトウェアの採用拡大
    • 医療分野や自動車分野におけるARベースのアプリケーションの広範な応用
  • 抑制要因
    • AR技術に関連する高コスト
  • 機会
    • ARソフトウェアの新たな調査への投資と資金提供
    • ARソフトウェアにおける人工知能の新たな統合
  • 課題
    • セキュリティとプライバシーの問題により採用率が低い
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 拡張現実ソフトウェア市場：機能別

• 3Dモデリング
• ドキュメント
• ナビゲーション
• リモートコラボレーション
• 視覚化
• ワークフローの最適化

第7章 拡張現実ソフトウェア市場：業界別

• 航空宇宙および防衛
• 自動車
• 工事
• 医学
• 鉱業
• 石油・ガス
• 通信・IT

第8章 南北アメリカの拡張現実ソフトウェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域の拡張現実ソフトウェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの拡張現実ソフトウェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• 4Experience sp. z o.o.
• Accenture PLC
• Alibaba Group Holding Limited
• Atheer, Inc.
• Augmate Corporation
• Blippar Group Limited
• EON Reality, Inc.
• Help Lightning, Inc.
• HQSoftware
• iLink Digital, Inc.
• Inglobe Technologies Srl
• Innowise Sp. z o.o
• Interexy LLC
• Kudan Inc.
• Librestream Technologies
• Marxent Labs LLC
• Meta Platforms, Inc.
• Onix-Systems, LLC
• Partium Technologies GmbH
• Robert Bosch GmbH
• ScienceSoft USA Corporation
• Travancore Analytics（P）Ltd.
• Treeview
• Vention Solutions Inc.
• Zoho Corporation

LIST OF FIGURES

• FIGURE 1. AUGMENTED REALITY SOFTWARE MARKET RESEARCH PROCESS
• FIGURE 2. AUGMENTED REALITY SOFTWARE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS AUGMENTED REALITY SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS AUGMENTED REALITY SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES AUGMENTED REALITY SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES AUGMENTED REALITY SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC AUGMENTED REALITY SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC AUGMENTED REALITY SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. AUGMENTED REALITY SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. AUGMENTED REALITY SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. AUGMENTED REALITY SOFTWARE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. AUGMENTED REALITY SOFTWARE MARKET DYNAMICS
• TABLE 7. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY 3D MODELLING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY DOCUMENTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY NAVIGATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY REMOTE COLLABORATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VISUALIZATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY WORKFLOW OPTIMIZATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY CONSTRUCTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY MEDICAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY MINING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY OIL & GAS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY TELECOM & IT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS AUGMENTED REALITY SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 29. CANADA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 30. CANADA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES AUGMENTED REALITY SOFTWARE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 36. ASIA-PACIFIC AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 37. ASIA-PACIFIC AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC AUGMENTED REALITY SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 39. AUSTRALIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 40. AUSTRALIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 41. CHINA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 42. CHINA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 43. INDIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 44. INDIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 45. INDONESIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 46. INDONESIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 47. JAPAN AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 48. JAPAN AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 49. MALAYSIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 50. MALAYSIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 51. PHILIPPINES AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 52. PHILIPPINES AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 53. SINGAPORE AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 54. SINGAPORE AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 55. SOUTH KOREA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 56. SOUTH KOREA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 57. TAIWAN AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 58. TAIWAN AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 59. THAILAND AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 60. THAILAND AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 61. VIETNAM AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 62. VIETNAM AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 63. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 64. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 65. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 66. DENMARK AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 67. DENMARK AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 68. EGYPT AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 69. EGYPT AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 70. FINLAND AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 71. FINLAND AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 72. FRANCE AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 73. FRANCE AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 74. GERMANY AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 75. GERMANY AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 76. ISRAEL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 77. ISRAEL AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 78. ITALY AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 79. ITALY AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 80. NETHERLANDS AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 81. NETHERLANDS AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 82. NIGERIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 83. NIGERIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 84. NORWAY AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 85. NORWAY AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 86. POLAND AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 87. POLAND AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 88. QATAR AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 89. QATAR AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 90. RUSSIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 91. RUSSIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 92. SAUDI ARABIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 93. SAUDI ARABIA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 94. SOUTH AFRICA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 95. SOUTH AFRICA AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 96. SPAIN AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 97. SPAIN AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 98. SWEDEN AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 99. SWEDEN AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 100. SWITZERLAND AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 101. SWITZERLAND AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 102. TURKEY AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 103. TURKEY AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 104. UNITED ARAB EMIRATES AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 105. UNITED ARAB EMIRATES AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 106. UNITED KINGDOM AUGMENTED REALITY SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 107. UNITED KINGDOM AUGMENTED REALITY SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 108. AUGMENTED REALITY SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 109. AUGMENTED REALITY SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

The Augmented Reality Software Market was valued at USD 10.82 billion in 2023, expected to reach USD 13.30 billion in 2024, and is projected to grow at a CAGR of 23.02%, to USD 46.16 billion by 2030.

The augmented reality (AR) software market encompasses technology that overlays digital information onto the physical world, providing immersive experiences in various applications. It is necessary to bridge the gap between digital content and real-world user interactions, offering utility across industries such as gaming, retail, education, healthcare, and manufacturing. In retail, AR enhances shopping experiences through virtual try-ons, while in healthcare, it aids in preoperative planning and medical training. Education leverages AR for interactive learning, and industries use it for visualization and maintenance support. Key growth influencers include the rise of smartphone penetration, advancements in AR hardware like smart glasses, and increased demand for personalized consumer experiences. The integration of AI and AR is expected to provide further opportunities, enhancing voice and gesture recognition capabilities. However, challenges such as high development costs, privacy concerns, and the need for substantial processing power limit adoption. Compatibility issues among devices and fragmented AR standards also pose significant hurdles. To capitalize on emerging opportunities, companies should focus on developing cost-effective AR solutions, enhancing cross-platform compatibility, and addressing privacy issues. Potential innovation areas include improving battery life for AR devices and advancing cloud-based AR services to alleviate processing concerns. The market is dynamic, characterized by rapid technological evolution and significant competition among big tech players and innovative startups alike. Investment in research to advance AR content creation tools and explore new neural interfaces can fuel business growth, while partnerships with hardware manufacturers can expand application reach. Anticipated growth in sectors like tourism and remote work solutions further highlights the multifaceted utility of AR software. Strategic collaboration and innovation will be key in overcoming present challenges and nurturing a robust AR ecosystem.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Augmented Reality Software Market

The Augmented Reality Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for augmented reality in e-commerce and retail stores
  • Growing adoption of augmented reality software in consumer electronics
  • Extensive applications of AR-based applications in medical sectors and automotive sector
• Market Restraints
  • High costs associated with AR technologies
• Market Opportunities
  • Investments and funding in new research for AR software
  • Emerging integration of artificial intelligence in the AR software
• Market Challenges
  • Low adoption rate due to security and privacy issues

Porter's Five Forces: A Strategic Tool for Navigating the Augmented Reality Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Augmented Reality Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Augmented Reality Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Augmented Reality Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Augmented Reality Software Market

A detailed market share analysis in the Augmented Reality Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Augmented Reality Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Augmented Reality Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Augmented Reality Software Market

A strategic analysis of the Augmented Reality Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Augmented Reality Software Market, highlighting leading vendors and their innovative profiles. These include 4Experience sp. z o.o., Accenture PLC, Alibaba Group Holding Limited, Atheer, Inc., Augmate Corporation, Blippar Group Limited, EON Reality, Inc., Help Lightning, Inc., HQSoftware, iLink Digital, Inc., Inglobe Technologies Srl, Innowise Sp. z o.o, Interexy LLC, Kudan Inc., Librestream Technologies, Marxent Labs LLC, Meta Platforms, Inc., Onix-Systems, LLC, Partium Technologies GmbH, Robert Bosch GmbH, ScienceSoft USA Corporation, Travancore Analytics (P) Ltd., Treeview, Vention Solutions Inc., and Zoho Corporation.

Market Segmentation & Coverage

This research report categorizes the Augmented Reality Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Function, market is studied across 3D Modelling, Documentation, Navigation, Remote Collaboration, Visualization, and Workflow Optimization.
• Based on Vertical, market is studied across Aerospace & Defense, Automotive, Construction, Medical, Mining, Oil & Gas, and Telecom & IT.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for augmented reality in e-commerce and retail stores
    • 5.1.1.2. Growing adoption of augmented reality software in consumer electronics
    • 5.1.1.3. Extensive applications of AR-based applications in medical sectors and automotive sector
  • 5.1.2. Restraints
    • 5.1.2.1. High costs associated with AR technologies
  • 5.1.3. Opportunities
    • 5.1.3.1. Investments and funding in new research for AR software
    • 5.1.3.2. Emerging integration of artificial intelligence in the AR software
  • 5.1.4. Challenges
    • 5.1.4.1. Low adoption rate due to security and privacy issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Augmented Reality Software Market, by Function

• 6.1. Introduction
• 6.2. 3D Modelling
• 6.3. Documentation
• 6.4. Navigation
• 6.5. Remote Collaboration
• 6.6. Visualization
• 6.7. Workflow Optimization

7. Augmented Reality Software Market, by Vertical

• 7.1. Introduction
• 7.2. Aerospace & Defense
• 7.3. Automotive
• 7.4. Construction
• 7.5. Medical
• 7.6. Mining
• 7.7. Oil & Gas
• 7.8. Telecom & IT

8. Americas Augmented Reality Software Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Augmented Reality Software Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Augmented Reality Software Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 4Experience sp. z o.o.
• 2. Accenture PLC
• 3. Alibaba Group Holding Limited
• 4. Atheer, Inc.
• 5. Augmate Corporation
• 6. Blippar Group Limited
• 7. EON Reality, Inc.
• 8. Help Lightning, Inc.
• 9. HQSoftware
• 10. iLink Digital, Inc.
• 11. Inglobe Technologies Srl
• 12. Innowise Sp. z o.o
• 13. Interexy LLC
• 14. Kudan Inc.
• 15. Librestream Technologies
• 16. Marxent Labs LLC
• 17. Meta Platforms, Inc.
• 18. Onix-Systems, LLC
• 19. Partium Technologies GmbH
• 20. Robert Bosch GmbH
• 21. ScienceSoft USA Corporation
• 22. Travancore Analytics (P) Ltd.
• 23. Treeview
• 24. Vention Solutions Inc.
• 25. Zoho Corporation