ARゲーム市場：コンポーネント、ディスプレイタイプ、接続デバイス、流通チャネル別-2025-2030年世界予測

ARゲーム市場は、2023年に87億3,000万米ドルと評価され、2024年には101億3,000万米ドルに達すると予測され、CAGR 16.47％で成長し、2030年には253億9,000万米ドルに達すると予測されています。

拡張現実（AR）ゲームは、デジタル要素を現実世界に重ね合わせ、没入感のあるゲーム体験を生み出す技術主導の娯楽分野を定義しています。この分野の必要性は、スマートフォンやAR対応デバイスの普及により、インタラクティブで魅力的なコンテンツに対する消費者の需要が高まっていることに起因しています。ARゲームは、モバイルゲーム、コンソールベースのゲーム、教育用ゲームプラットフォームなど、さまざまな最終用途で利用されており、仮想環境と物理環境を融合させることでユーザー体験を向上させます。ARゲーム市場に影響を与える主な成長要因としては、AR技術の発展、AR開発への投資の増加、斬新なゲーム体験に対する消費者の関心の高まりなどが挙げられます。また、ハイテク企業とゲームスタジオのパートナーシップは、開発と普及を加速させています。潜在的なビジネスチャンスとしては、ロケーションベースのARゲームや多人数参加型のインタラクティブ体験が有利な分野として浮上しており、ソーシャルでスケーラブルなARゲームエコシステムに投資する企業は、成長する市場動向を活用するのに有利な立場にあります。しかし、新興国市場は高い開発コスト、プライバシーへの懸念、特定地域でのARハードウェアの限定的な普及といった課題に直面しています。ARハードウェアの低価格化、コンテンツの多様化、複雑なインタラクションや長時間のゲームプレイをサポートするARソフトウェア機能の強化など、調査とイノベーションの機会は豊富にあります。パーソナライズされたゲーム体験を提供するために人工知能を統合し、クロスプラットフォームのARソリューションを開発することで、競合優位性を得ることができます。ARゲーム市場の性質はダイナミックであり、急速な技術進化と最先端機能に対する消費者の需要を特徴としているため、利害関係者はユーザー行動や技術動向の変化に常に注意を払う必要があります。市場からの提言としては、オープンイノベーションの促進、AR対応デバイスの普及拡大、ユーザー中心の設計とデータプライバシーの優先による普及と定着が挙げられます。開発者、ARハードウェア企業、データ分析スペシャリストのコラボレーションを重視することで、ARゲームを主流ユーザーエンゲージメントと成長へと導き、市場の勢いと収益性を持続させることができます。

市場力学：急速に進化するARゲーム市場の主要市場インサイトを公開

ARゲーム市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • モバイルゲーム利用者の増加とゲーム技術のデジタル化
  • 世界中でスマートフォンやタブレットの普及が著しいです。
  • 没入型ゲーム体験の需要
• 市場抑制要因
  • ARゲームソリューションのコスト高
• 市場機会
  • ARゲーム技術の進歩
  • マルチプレイヤーシナリオの人気の高まりとクロスプラットフォームのゲーム体験の向上
• 市場の課題
  • ARゲームインフラの技術的問題

ポーターのファイブフォース：ARゲーム市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、ARゲーム市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ARゲーム市場における外部からの影響の把握

外部マクロ環境要因は、ARゲーム市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ARゲーム市場における競合情勢の把握

ARゲーム市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスARゲーム市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ARゲーム市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ARゲーム市場における成功への道筋を描く

ARゲーム市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • モバイルゲームユーザーの増加とゲーム技術のデジタル化
    • 世界中でスマートフォンとタブレットが急速に普及
    • 没入型ゲーム体験の需要
  • 抑制要因
    • ARゲームソリューションのコストが高い
  • 機会
    • ARゲームテクノロジーの技術的進歩
    • マルチプレイヤーシナリオの人気の高まりとクロスプラットフォームのゲーム体験の向上
  • 課題
    • ARゲームインフラストラクチャの技術的な問題
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ARゲーム市場：コンポーネント別

• ハードウェア
• ソフトウェア

第7章 ARゲーム市場ディスプレイタイプ別

• ヘッドマウントディスプレイ
• スマートグラス

第8章 ARゲーム市場接続デバイス別

• ゲーム機
• PCとデスクトップ
• スマートフォン

第9章 ARゲーム市場：流通チャネル別

• オフライン
• オンライン

第10章 南北アメリカのARゲーム市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のARゲーム市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのARゲーム市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Argentics
• Augmented Pixels Inc.
• Aurasma by Hewlett-Packard Enterprise
• Blippar Ltd.
• CCP ehf
• Jploft Solutions Pvt. Ltd.
• Juego Studio Private Limited
• Koninklijke Philips N.V.
• Microsoft Corporation
• Niantic, Inc.
• Ninehertz Delivering Solutions
• Resolution Games AB
• Sony Corporation
• VividQ Ltd.
• Wikitude Gmbh by Qualcomm Technologies, Inc.
• Zappar Ltd.
• Zeiss International

LIST OF FIGURES

• FIGURE 1. AR GAMING MARKET RESEARCH PROCESS
• FIGURE 2. AR GAMING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL AR GAMING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL AR GAMING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL AR GAMING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL AR GAMING MARKET SIZE, BY COMPONENTS, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL AR GAMING MARKET SIZE, BY COMPONENTS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS AR GAMING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS AR GAMING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES AR GAMING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES AR GAMING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC AR GAMING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC AR GAMING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA AR GAMING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA AR GAMING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. AR GAMING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. AR GAMING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. AR GAMING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL AR GAMING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL AR GAMING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL AR GAMING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. AR GAMING MARKET DYNAMICS
• TABLE 7. GLOBAL AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL AR GAMING MARKET SIZE, BY HARDWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL AR GAMING MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL AR GAMING MARKET SIZE, BY GAMING CONSOLE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL AR GAMING MARKET SIZE, BY PC & DESKTOP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL AR GAMING MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL AR GAMING MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS AR GAMING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. CANADA AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 34. CANADA AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. CANADA AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 36. CANADA AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 39. MEXICO AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 43. UNITED STATES AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES AR GAMING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 46. ASIA-PACIFIC AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 47. ASIA-PACIFIC AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. ASIA-PACIFIC AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 49. ASIA-PACIFIC AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC AR GAMING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 51. AUSTRALIA AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 52. AUSTRALIA AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 53. AUSTRALIA AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 54. AUSTRALIA AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. CHINA AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 56. CHINA AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. CHINA AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 58. CHINA AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. INDIA AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 60. INDIA AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. INDIA AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 62. INDIA AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. INDONESIA AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 64. INDONESIA AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. INDONESIA AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 66. INDONESIA AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. JAPAN AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 68. JAPAN AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. JAPAN AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 70. JAPAN AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. MALAYSIA AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 72. MALAYSIA AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. MALAYSIA AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 74. MALAYSIA AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. PHILIPPINES AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 76. PHILIPPINES AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. PHILIPPINES AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 78. PHILIPPINES AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. SINGAPORE AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 80. SINGAPORE AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. SINGAPORE AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 82. SINGAPORE AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. SOUTH KOREA AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 84. SOUTH KOREA AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. SOUTH KOREA AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH KOREA AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. TAIWAN AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 88. TAIWAN AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. TAIWAN AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 90. TAIWAN AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. THAILAND AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 92. THAILAND AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. THAILAND AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 94. THAILAND AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. VIETNAM AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 96. VIETNAM AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. VIETNAM AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 98. VIETNAM AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. EUROPE, MIDDLE EAST & AFRICA AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 100. EUROPE, MIDDLE EAST & AFRICA AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. EUROPE, MIDDLE EAST & AFRICA AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 102. EUROPE, MIDDLE EAST & AFRICA AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA AR GAMING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 104. DENMARK AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 105. DENMARK AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. DENMARK AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 107. DENMARK AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. EGYPT AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 109. EGYPT AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 110. EGYPT AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 111. EGYPT AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. FINLAND AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 113. FINLAND AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 114. FINLAND AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 115. FINLAND AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. FRANCE AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 117. FRANCE AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. FRANCE AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 119. FRANCE AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. GERMANY AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 121. GERMANY AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. GERMANY AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 123. GERMANY AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. ISRAEL AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 125. ISRAEL AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 126. ISRAEL AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 127. ISRAEL AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. ITALY AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 129. ITALY AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. ITALY AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 131. ITALY AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. NETHERLANDS AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 133. NETHERLANDS AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 134. NETHERLANDS AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 135. NETHERLANDS AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. NIGERIA AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 137. NIGERIA AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 138. NIGERIA AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 139. NIGERIA AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. NORWAY AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 141. NORWAY AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. NORWAY AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 143. NORWAY AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. POLAND AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 145. POLAND AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 146. POLAND AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 147. POLAND AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 148. QATAR AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 149. QATAR AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 150. QATAR AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 151. QATAR AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 152. RUSSIA AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 153. RUSSIA AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 154. RUSSIA AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 155. RUSSIA AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 156. SAUDI ARABIA AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 157. SAUDI ARABIA AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 158. SAUDI ARABIA AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 159. SAUDI ARABIA AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 160. SOUTH AFRICA AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 161. SOUTH AFRICA AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 162. SOUTH AFRICA AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 163. SOUTH AFRICA AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 164. SPAIN AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 165. SPAIN AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 166. SPAIN AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 167. SPAIN AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 168. SWEDEN AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 169. SWEDEN AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 170. SWEDEN AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 171. SWEDEN AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 172. SWITZERLAND AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 173. SWITZERLAND AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 174. SWITZERLAND AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 175. SWITZERLAND AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 176. TURKEY AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 177. TURKEY AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 178. TURKEY AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 179. TURKEY AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 180. UNITED ARAB EMIRATES AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 181. UNITED ARAB EMIRATES AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 182. UNITED ARAB EMIRATES AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 183. UNITED ARAB EMIRATES AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 184. UNITED KINGDOM AR GAMING MARKET SIZE, BY COMPONENTS, 2018-2030 (USD MILLION)
• TABLE 185. UNITED KINGDOM AR GAMING MARKET SIZE, BY DISPLAY TYPE, 2018-2030 (USD MILLION)
• TABLE 186. UNITED KINGDOM AR GAMING MARKET SIZE, BY CONNECTING DEVICE, 2018-2030 (USD MILLION)
• TABLE 187. UNITED KINGDOM AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 188. AR GAMING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 189. AR GAMING MARKET, FPNV POSITIONING MATRIX, 2023

The AR Gaming Market was valued at USD 8.73 billion in 2023, expected to reach USD 10.13 billion in 2024, and is projected to grow at a CAGR of 16.47%, to USD 25.39 billion by 2030.

Augmented Reality (AR) Gaming defines a technology-driven entertainment sector where digital elements are superimposed on the real world to create immersive gaming experiences. This sector's necessity stems from rising consumer demand for interactive and engaging content, driven by the proliferation of smartphones and AR-compatible devices. AR gaming finds applications in diverse end-use scenarios, including mobile gaming, console-based gaming, and educational gaming platforms, where it enhances user experience by blending virtual and physical environments. Key growth factors influencing the AR gaming market include advancements in AR technology, increased investment in AR development, and growing consumer interest in novel gaming experiences. Additionally, partnerships between tech companies and gaming studios accelerate development and adoption. Among potential opportunities, location-based AR games and multiplayer interactive experiences are emerging as lucrative areas; thus, companies investing in social and scalable AR gaming ecosystems are well-positioned to capitalize on growing market trends. However, the market faces challenges such as high development costs, privacy concerns, and limited AR hardware penetration in certain regions. Research and innovation opportunities abound in improving AR hardware affordability, increasing content diversity, and enhancing AR software capabilities to support complex interactions and prolonged gameplay. Integrating artificial intelligence to provide personalized gaming experiences and developing cross-platform AR solutions can provide competitive advantages. The nature of the AR gaming market is dynamic, characterized by rapid technological evolution and consumer demand for cutting-edge features, necessitating that stakeholders stay alert to shifts in user behavior and technological trends. Market recommendations include fostering open innovation, expanding AR-compatible device penetration, and prioritizing user-centric design and data privacy to drive adoption and retention. Emphasizing collaborations between developers, AR hardware firms, and data analytics specialists can bring AR gaming into mainstream user engagement and growth, ensuring sustained market momentum and profitability.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving AR Gaming Market

The AR Gaming Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing mobile gaming audience and digitalization in gaming technology
  • Huge adoption of smartphones and tablets across globe
  • Demand for immersive gaming experience
• Market Restraints
  • High cost of AR gaming solutions
• Market Opportunities
  • Technological advancement in AR gaming technology
  • Growing popularity of multiplayer scenarios and improved cross-platform gaming experience
• Market Challenges
  • Technical issues in AR gaming infrastructure

Porter's Five Forces: A Strategic Tool for Navigating the AR Gaming Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the AR Gaming Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the AR Gaming Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the AR Gaming Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the AR Gaming Market

A detailed market share analysis in the AR Gaming Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the AR Gaming Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the AR Gaming Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the AR Gaming Market

A strategic analysis of the AR Gaming Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the AR Gaming Market, highlighting leading vendors and their innovative profiles. These include Argentics, Augmented Pixels Inc., Aurasma by Hewlett-Packard Enterprise, Blippar Ltd., CCP ehf, Jploft Solutions Pvt. Ltd., Juego Studio Private Limited, Koninklijke Philips N.V., Microsoft Corporation, Niantic, Inc., Ninehertz Delivering Solutions, Resolution Games AB, Sony Corporation, VividQ Ltd., Wikitude Gmbh by Qualcomm Technologies, Inc., Zappar Ltd., and Zeiss International.

Market Segmentation & Coverage

This research report categorizes the AR Gaming Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Components, market is studied across Hardware and Software.
• Based on Display Type, market is studied across Head-Mounted Displays and Smart Glasses.
• Based on Connecting Device, market is studied across Gaming Console, PC & Desktop, and Smartphone.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing mobile gaming audience and digitalization in gaming technology
    • 5.1.1.2. Huge adoption of smartphones and tablets across globe
    • 5.1.1.3. Demand for immersive gaming experience
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of AR gaming solutions
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancement in AR gaming technology
    • 5.1.3.2. Growing popularity of multiplayer scenarios and improved cross-platform gaming experience
  • 5.1.4. Challenges
    • 5.1.4.1. Technical issues in AR gaming infrastructure
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. AR Gaming Market, by Components

• 6.1. Introduction
• 6.2. Hardware
• 6.3. Software

7. AR Gaming Market, by Display Type

• 7.1. Introduction
• 7.2. Head-Mounted Displays
• 7.3. Smart Glasses

8. AR Gaming Market, by Connecting Device

• 8.1. Introduction
• 8.2. Gaming Console
• 8.3. PC & Desktop
• 8.4. Smartphone

9. AR Gaming Market, by Distribution Channel

• 9.1. Introduction
• 9.2. Offline
• 9.3. Online

10. Americas AR Gaming Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific AR Gaming Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa AR Gaming Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Argentics
• 2. Augmented Pixels Inc.
• 3. Aurasma by Hewlett-Packard Enterprise
• 4. Blippar Ltd.
• 5. CCP ehf
• 6. Jploft Solutions Pvt. Ltd.
• 7. Juego Studio Private Limited
• 8. Koninklijke Philips N.V.
• 9. Microsoft Corporation
• 10. Niantic, Inc.
• 11. Ninehertz Delivering Solutions
• 12. Resolution Games AB
• 13. Sony Corporation
• 14. VividQ Ltd.
• 15. Wikitude Gmbh by Qualcomm Technologies, Inc.
• 16. Zappar Ltd.
• 17. Zeiss International