拡張現実ゲームの市場規模、シェア、動向：コンポーネント別、デバイス別、ゲームタイプ別、地域別と予測、2025年～2033年

拡張現実ゲームの市場の世界市場規模は、2024年に142億米ドルとなった。今後、IMARC Groupは、2033年には1,417億米ドルに達し、2025年から2033年にかけて25.9%のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年には35％を超える大きな市場シェアを占めています。同市場は、継続的な技術革新、リモート・コラボレーション・ソリューションに対する需要の高まり、教育、企業、エンターテインメント分野への技術統合、政府や公共スペースでの製品利用の広がりなどが主な要因となっています。

同市場は現在、モバイルゲーマーの増加と相まって、技術の進歩によって牽引されています。ARとしても知られる拡張現実は、デジタル情報をユーザーのリアルタイム環境に統合することです。ゲームでは、仮想現実とは異なり、拡張現実は既存の環境を利用し、明確な機能のオーバーレイで拡張します。これに加えて、拡張現実は、デバイス・カメラを使用することで、強烈なビデオ、グラフィックス、サウンドでプレイヤーの視界を作り出すのに役立ちます。スマートフォン上のゲームでは、拡張現実は、ゲーマーが独自のキャラクター、ターゲット、レースの地形を作成することを可能にするため、重要なツールとなっています。また、周囲の環境をスキャンして隣人を招待したり、バーチャルなコースを作成したりすることもできます。

世界の拡張現実ゲーム市場：促進要因/制約：

拡張現実の技術は新しく、計り知れない可能性を秘めています。長年にわたり、さまざまな大手メーカーが多数の拡張現実アプリケーションを発表し、現実世界と対話する新しい方法をゲーマーに提示してきました。

モバイルゲーマーの継続的な増加は、拡張現実ゲームの需要に好影響を与えています。この動向は今後5年間も続くと予想されます。

現在、中国、米国、日本がこの市場の主要な需要促進要因となっています。

高品質の拡張現実ゲーム機器を入手するための初期費用は高く、一般消費者がゲーム機を購入するのは困難です。

本レポートで扱う主な質問

• 拡張現実ゲームの市場の市場規模は？
• 拡張現実ゲームの市場の将来展望は？
• 拡張現実ゲームの市場を牽引する主な要因は何か？
• 拡張現実ゲームの市場のシェアが最も高い地域は？
• 世界の拡張現実ゲームの市場の主要企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界の拡張現実ゲーム市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：コンポーネント別
• 市場内訳：技術別
• 市場内訳：デバイス別
• 市場内訳：ゲームタイプ別
• 市場内訳：地域別
• 市場予測
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
  • 概要
  • 研究開発
  • 入力
  • 製品とサービス
  • マーケティングと流通
  • エンドユーザー
  • アフターサービス
• ポーターのファイブフォース分析
  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威
• 価格分析

第6章 市場内訳：コンポーネント別

• ソフトウェア
  • 市場動向
  • 市場予測
• ハードウェア
  • 市場動向
  • 市場予測

第7章 市場内訳：技術別

• RFID
  • 市場動向
  • 市場予測
• GPS
  • 市場動向
  • 市場予測
• モバイルトラッキング
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：デバイス別

• モバイル
  • 市場動向
  • 市場予測
• HMD
  • 市場動向
  • 市場予測
• スマートグラス
  • 市場動向
  • 市場予測

第9章 市場内訳：ゲームタイプ別

• レースゲーム
  • 市場動向
  • 市場予測
• アドベンチャーゲーム
  • 市場動向
  • 市場予測
• 格闘ゲーム
  • 市場動向
  • 市場予測
• シューティングゲーム
  • 市場動向
  • 市場予測
• ミステリースリラーゲーム
  • 市場動向
  • 市場予測
• パズルゲーム
  • 市場動向
  • 市場予測
• サイエンスフィクションゲーム
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第10章 市場内訳：地域別

• 北米
  • 市場動向
  • 市場予測
• 欧州
  • 市場動向
  • 市場予測
• アジア太平洋地域
  • 市場動向
  • 市場予測
• 中東・アフリカ
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測

第11章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Infinity Augmented Reality
  • Metaio
  • Qualcomm
  • Total Immersion
  • VividWorks
  • Wikitude
  • Zappar

List of Figures

• Figure 1: Global: Augmented Reality Gaming Market: Major Drivers and Challenges
• Figure 2: Global: Augmented Reality Gaming Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Augmented Reality Gaming Market: Breakup by Component (in %), 2024
• Figure 4: Global: Augmented Reality Gaming Market: Breakup by Technology (in %), 2024
• Figure 5: Global: Augmented Reality Gaming Market: Breakup by Device (in %), 2024
• Figure 6: Global: Augmented Reality Gaming Market: Breakup by Game Type (in %), 2024
• Figure 7: Global: Augmented Reality Gaming Market: Breakup by Region (in %), 2024
• Figure 8: Global: Augmented Reality Gaming Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 9: Global: Augmented Reality Gaming Industry: SWOT Analysis
• Figure 10: Global: Augmented Reality Gaming Industry: Value Chain Analysis
• Figure 11: Global: Augmented Reality Gaming Industry: Porter's Five Forces Analysis
• Figure 12: Global: Augmented Reality Gaming Market (Software): Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Augmented Reality Gaming Market Forecast (Software): Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Augmented Reality Gaming Market (Hardware): Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Augmented Reality Gaming Market Forecast (Hardware): Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Augmented Reality Gaming Market (RFID): Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: Augmented Reality Gaming Market Forecast (RFID): Sales Value (in Million USD), 2025-2033
• Figure 18: Global: Augmented Reality Gaming Market (GPS): Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: Augmented Reality Gaming Market Forecast (GPS): Sales Value (in Million USD), 2025-2033
• Figure 20: Global: Augmented Reality Gaming Market (Mobile Tracking): Sales Value (in Million USD), 2019 & 2024
• Figure 21: Global: Augmented Reality Gaming Market Forecast (Mobile Tracking): Sales Value (in Million USD), 2025-2033
• Figure 22: Global: Augmented Reality Gaming Market (Other Technologies): Sales Value (in Million USD), 2019 & 2024
• Figure 23: Global: Augmented Reality Gaming Market Forecast (Other Technologies): Sales Value (in Million USD), 2025-2033
• Figure 24: Global: Augmented Reality Gaming Market (Mobiles): Sales Value (in Million USD), 2019 & 2024
• Figure 25: Global: Augmented Reality Gaming Market Forecast (Mobiles): Sales Value (in Million USD), 2025-2033
• Figure 26: Global: Augmented Reality Gaming Market (HMDs): Sales Value (in Million USD), 2019 & 2024
• Figure 27: Global: Augmented Reality Gaming Market Forecast (HMDs): Sales Value (in Million USD), 2025-2033
• Figure 28: Global: Augmented Reality Gaming Market (Smart Glasses): Sales Value (in Million USD), 2019 & 2024
• Figure 29: Global: Augmented Reality Gaming Market Forecast (Smart Glasses): Sales Value (in Million USD), 2025-2033
• Figure 30: Global: Augmented Reality Gaming Market (Racing Games): Sales Value (in Million USD), 2019 & 2024
• Figure 31: Global: Augmented Reality Gaming Market Forecast (Racing Games): Sales Value (in Million USD), 2025-2033
• Figure 32: Global: Augmented Reality Gaming Market (Adventure Games): Sales Value (in Million USD), 2019 & 2024
• Figure 33: Global: Augmented Reality Gaming Market Forecast (Adventure Games): Sales Value (in Million USD), 2025-2033
• Figure 34: Global: Augmented Reality Gaming Market (Fighting Games): Sales Value (in Million USD), 2019 & 2024
• Figure 35: Global: Augmented Reality Gaming Market Forecast (Fighting Games): Sales Value (in Million USD), 2025-2033
• Figure 36: Global: Augmented Reality Gaming Market (Shooting Games): Sales Value (in Million USD), 2019 & 2024
• Figure 37: Global: Augmented Reality Gaming Market Forecast (Shooting Games): Sales Value (in Million USD), 2025-2033
• Figure 38: Global: Augmented Reality Gaming Market (Mystery Thriller Games): Sales Value (in Million USD), 2019 & 2024
• Figure 39: Global: Augmented Reality Gaming Market Forecast (Mystery Thriller Games): Sales Value (in Million USD), 2025-2033
• Figure 40: Global: Augmented Reality Gaming Market (Puzzle Games): Sales Value (in Million USD), 2019 & 2024
• Figure 41: Global: Augmented Reality Gaming Market Forecast (Puzzle Games): Sales Value (in Million USD), 2025-2033
• Figure 42: Global: Augmented Reality Gaming Market (Science Fiction Games): Sales Value (in Million USD), 2019 & 2024
• Figure 43: Global: Augmented Reality Gaming Market Forecast (Science Fiction Games): Sales Value (in Million USD), 2025-2033
• Figure 44: Global: Augmented Reality Gaming Market (Other Games): Sales Value (in Million USD), 2019 & 2024
• Figure 45: Global: Augmented Reality Gaming Market Forecast (Other Games): Sales Value (in Million USD), 2025-2033
• Figure 46: North America: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: North America: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: Europe: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: Europe: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: Asia-Pacific: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: Asia-Pacific: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 52: Middle East and Africa: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
• Figure 53: Middle East and Africa: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 54: Latin America: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
• Figure 55: Latin America: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

• Table 1: Global: Augmented Reality Gaming Market: Key Industry Highlights, 2024 & 2033
• Table 2: Global: Augmented Reality Gaming Market Forecast: Breakup by Component (in Million USD), 2025-2033
• Table 3: Global: Augmented Reality Gaming Market Forecast: Breakup by Technology (in Million USD), 2025-2033
• Table 4: Global: Augmented Reality Gaming Market Forecast: Breakup by Device (in Million USD), 2025-2033
• Table 5: Global: Augmented Reality Gaming Market Forecast: Breakup by Game Type (in Million USD), 2025-2033
• Table 6: Global: Augmented Reality Gaming Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 7: Global: Augmented Reality Gaming Market: Competitive Structure
• Table 8: Global: Augmented Reality Gaming Market: Key Players

The global augmented reality gaming market size was valued at USD 14.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 141.7 Billion by 2033, exhibiting a CAGR of 25.9% from 2025-2033. North America currently dominates the market, holding a significant market share of over 35% in 2024. The market is primarily driven by continual technological innovations, the growing demand for remote collaboration solutions, technology integration into education, corporate, and entertainment sectors, and widespread product utilization by government and public spaces.

The market is currently being driven by the technological advancements, coupled with a rising number of mobile gamers. Augmented reality, also known as AR, is the integration of digital information with the real time environment of the user. In gaming, unlike virtual reality, augmented reality utilises existing environment and enhances it with an overlay of distinct features. In addition to this, augmented reality helps in creating a view for the players with intense video, graphics and sound by using a device-camera. For games on smartphones, augmented reality has become an important tool as it enables the gamers to create their own characters, targets and racing terrains. It also enables them to scan their local surroundings so as to invite their neighbors and create a virtual track.

Global Augmented Reality Gaming Market: Drivers/Constraints:

The technology for augmented reality is new and has immense potential. Over the years, various large manufacturers have introduced numerous augmented reality applications which have presented the gamers with new ways to interact with the real world.

The continuous rise in the number of mobile gamers has created a positive impact on the demand for augmented reality games. We expect this trend to continue during the next five years.

China, the United States and Japan currently represent the key demand drivers for this market.

The initial cost of obtaining a high-quality augmented reality game equipment is high which makes it difficult for ordinary consumers to afford a console.

Key Market Segmentation:

Breakup by Component:

• Software
• Hardware

Based on the component, the market has been segmented as software and hardware.

Breakup by Technology:

• RFID
• GPS
• Mobile Tracking
• Others

Based on the technology, the market has been segmented into RFID, GPS and mobile tracking.

Breakup by Device:

• Mobiles
• HMDs
• Smart Glasses

Based on the device, the market has been segmented as mobiles, HMDs and smart glasses.

Breakup by Game Type:

• Racing Games
• Adventure Games
• Fighting Games
• Shooting Games
• Mystery Thriller Games
• Puzzle Games
• Science Fiction Games
• Others

On the basis of game type, the major segments covered include racing games, adventure games, fighting games, shooting games, mystery thriller games, puzzle games and science fiction games.

Breakup by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Region-wise, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.

Competitive Landscape:

The competitive landscape of the market has also been examined with some of the key players being Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude and Zappar.

This report provides a deep insight into the global augmented reality gaming market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the augmented reality gaming market in any manner.

Key Questions Answered in This Report

• 1.How big is the augmented reality gaming market?
• 2.What is the future outlook of the augmented reality gaming market?
• 3.What are the key factors driving the augmented reality gaming market?
• 4.Which region accounts for the largest augmented reality gaming market share?
• 5.Which are the leading companies in the global augmented reality gaming market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Augmented Reality Gaming Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Component
• 5.5 Market Breakup by Technology
• 5.6 Market Breakup by Device
• 5.7 Market Breakup by Game Type
• 5.8 Market Breakup by Region
• 5.9 Market Forecast
• 5.10 SWOT Analysis
  • 5.10.1 Overview
  • 5.10.2 Strengths
  • 5.10.3 Weaknesses
  • 5.10.4 Opportunities
  • 5.10.5 Threats
• 5.11 Value Chain Analysis
  • 5.11.1 Overview
  • 5.11.2 Research and Development
  • 5.11.3 Input
  • 5.11.4 Products and Services
  • 5.11.5 Marketing and Distribution
  • 5.11.6 End-Users
  • 5.11.7 Post Sales Services
• 5.12 Porters Five Forces Analysis
  • 5.12.1 Overview
  • 5.12.2 Bargaining Power of Buyers
  • 5.12.3 Bargaining Power of Suppliers
  • 5.12.4 Degree of Competition
  • 5.12.5 Threat of New Entrants
  • 5.12.6 Threat of Substitutes
• 5.13 Price Analysis

6 Market Breakup by Component

• 6.1 Software
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Hardware
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Technology

• 7.1 RFID
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 GPS
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Mobile Tracking
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Device

• 8.1 Mobiles
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 HMDs
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Smart Glasses
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Game Type

• 9.1 Racing Games
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Adventure Games
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Fighting Games
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Shooting Games
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Mystery Thriller Games
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Puzzle Games
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast
• 9.7 Science Fiction Games
  • 9.7.1 Market Trends
  • 9.7.2 Market Forecast
• 9.8 Others
  • 9.8.1 Market Trends
  • 9.8.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Europe
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Asia Pacific
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Middle East and Africa
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Latin America
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast

11 Competitive Landscape

• 11.1 Market Structure
• 11.2 Key Players
• 11.3 Profiles of Key Players
  • 11.3.1 Augmented Pixels
  • 11.3.2 Aurasma
  • 11.3.3 Blippar
  • 11.3.4 Catchoom
  • 11.3.5 Infinity Augmented Reality
  • 11.3.6 Metaio
  • 11.3.7 Qualcomm
  • 11.3.8 Total Immersion
  • 11.3.9 VividWorks
  • 11.3.10 Wikitude
  • 11.3.11 Zappar