マスタード市場：形状、タイプ、流通チャネル別-2025-2030年世界予測

マスタード市場は2023年に46億6,000万米ドルと評価され、2024年には49億1,000万米ドルに達すると予測され、CAGR 5.79％で成長し、2030年には69億2,000万米ドルに達すると予測されています。

マスタード市場は、マスタード種子、油、調製マスタードなどの製品を含み、食品産業、医薬品、化粧品など様々な用途に使用されています。マスタードの必要性は、調味料、保存料、有益な栄養素を豊富に含む油など、その多面的な用途に由来します。その最終用途の範囲には主に料理分野が含まれ、抗酸化作用、抗炎症作用、抗糖尿病作用があるため、健康に焦点を当てた分野での需要が伸びています。主要な成長要因のひとつは、マスタードの健康効果に対する意識の高まりに後押しされた、有機・自然食品に対する消費者の関心の高まりです。さらに、1回分ずつ提供するオプションや環境にやさしい素材など、パッケージングにおけるイノベーションは、差別化と持続可能性を目指す市場プレーヤーに潜在的な機会を提供します。さらに、ユニークなフレーバーや成分を豊富に含んだソースやドレッシングなど、マスタードをベースにした新しい製品処方の探求は、消費者の関心と市場の多様化を促進することができます。

逆に、農業生産や気候条件の変動に影響されるマスタード種子価格の変動性には限界があります。この市場はまた、消費者の嗜好に影響を及ぼす可能性のある、代替スパイスや調味料による課題にも直面しています。こうした課題を乗り切るには、戦略的なサプライヤーとのパートナーシップと、製品ラインの多様化が必要となります。競争市場であるため、研究開発、特に健康志向の高い消費者のための栄養価向上への継続的な投資が必要となります。持続可能で効率的な調達方法に重点を置いた垂直統合も、イノベーションと事業強化の道筋のひとつです。市場の本質はダイナミックであり、消費者の食生活の変化や、プレミアムでクリーンラベルの製品に対する需要を反映しています。こうした動きを活用するために、企業は革新的で健康志向のマスタード製品の発売と、料理との融合傾向が高まっている未開拓地域への世界の拠点拡大に注力すべきです。こうした戦略的な動きは、原材料の変動に伴うリスクを軽減し、長期的な成長を維持するのに役立つと思われます。

市場力学：急速に進化するマスタード市場の主要市場インサイトを公開

マスタード市場は、需給要因のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • マスタード消費による健康上のメリットに関する意識の高まり
  • 加工食品の生産における使用の増加
  • 有機マスタードオイルの人気の高まり
• 市場抑制要因
  • マスタード種子の改良品種の入手可能性の制限
• 市場機会
  • マスタード栽培のための先端技術の出現
  • マスタードのハイブリッド品種のイントロダクション
• 市場の課題
  • マスタードの過剰消費に伴う悪影響

ポーターの5つの力：マスタード市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、マスタード市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：マスタード市場における外部からの影響の把握

外部マクロ環境要因は、マスタード市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析マスタード市場における競合情勢の把握

マスタード市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスマスタード市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、マスタード市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨マスタード市場における成功への道筋を描く

マスタード市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • マスタード摂取による健康上の利点に関する意識の高まり
    • 加工食品の生産における使用の増加
    • オーガニックオイルの人気が高まっている
  • 抑制要因
    • マスタード種子の改良品種の入手が限られている
  • 機会
    • 栽培のための先進技術の出現マスタード
    • マスタードのハイブリッドバリアントのイントロダクション
  • 課題
    • マスタードの過剰摂取に伴う悪影響
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 マスタード市場：形態別

• 油
• ペースト
• 粉
• 種子

第7章 マスタード市場：タイプ別

• 黒
• 茶色
• 黄色

第8章 マスタード市場：流通チャネル別

• オフライン
• オンライン

第9章 南北アメリカのマスタード市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のマスタード市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのマスタード市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Ananda Dairy Ltd.
• ANIKA OIL MILL
• Assam Edible Oils Limited
• Bertman Foods Co.
• Boar's Head Brand
• Conagra Foodservice, Inc.
• Ganesh Grains Limited
• Geo-Fresh Organic
• Harima Foods
• Khandelia Oil & General Mills Pvt. Ltd.
• McCormick & Company, Inc.
• Moksha Essentials, Inc.
• Mustard and Co.
• ShimlaHills
• Sun Impex
• The Kraft Heinz Company
• Unilever PLC
• Venkatesh Natural Extract Pvt. Ltd.
• Virdhara International
• Woeber Mustard Manufacturing Company
• Zillion International Royal Foods

LIST OF FIGURES

• FIGURE 1. MUSTARD MARKET RESEARCH PROCESS
• FIGURE 2. MUSTARD MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MUSTARD MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MUSTARD MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MUSTARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MUSTARD MARKET SIZE, BY FORM, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MUSTARD MARKET SIZE, BY FORM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MUSTARD MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MUSTARD MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MUSTARD MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MUSTARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MUSTARD MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MUSTARD MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MUSTARD MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MUSTARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MUSTARD MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MUSTARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MUSTARD MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MUSTARD MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MUSTARD MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MUSTARD MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MUSTARD MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MUSTARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MUSTARD MARKET DYNAMICS
• TABLE 7. GLOBAL MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MUSTARD MARKET SIZE, BY OIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MUSTARD MARKET SIZE, BY PASTE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MUSTARD MARKET SIZE, BY POWDER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MUSTARD MARKET SIZE, BY SEEDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MUSTARD MARKET SIZE, BY BLACK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MUSTARD MARKET SIZE, BY BROWN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MUSTARD MARKET SIZE, BY YELLOW, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MUSTARD MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MUSTARD MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS MUSTARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. CANADA MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 30. CANADA MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. CANADA MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES MUSTARD MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC MUSTARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. CHINA MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 47. CHINA MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. CHINA MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. INDIA MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 50. INDIA MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. INDIA MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA MUSTARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. ITALY MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 102. ITALY MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. ITALY MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. POLAND MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 114. POLAND MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. POLAND MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. QATAR MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 117. QATAR MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. QATAR MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM MUSTARD MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM MUSTARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM MUSTARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. MUSTARD MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 147. MUSTARD MARKET, FPNV POSITIONING MATRIX, 2023

The Mustard Market was valued at USD 4.66 billion in 2023, expected to reach USD 4.91 billion in 2024, and is projected to grow at a CAGR of 5.79%, to USD 6.92 billion by 2030.

The mustard market, encompassing products like mustard seeds, oils, and prepared mustards, serves varied applications within the food industry, pharmaceuticals, and cosmetics. The necessity for mustard stems from its multifaceted uses, such as a condiment, preservative, and oil rich in beneficial nutrients. Its end-use scope primarily includes culinary areas, with a growing demand in health-focused segments due to its antioxidant, anti-inflammatory, and antidiabetic properties. One of the key growth influencers is the rising consumer interest in organic and natural food products, bolstered by an increasing awareness of mustard's health benefits. Furthermore, innovations in packagings, such as single-serve options and eco-friendly materials, offer potential opportunities for market players aiming for differentiation and sustainability. Additionally, the exploration of new mustard-based product formulations, including sauces and dressings enriched with unique flavors and ingredients, can drive consumer interest and market diversification.

Conversely, limitations lie in the volatility of mustard seed prices, influenced by fluctuations in agricultural production and climatic conditions. This market also faces challenges from substitute spices and condiments, which may affect consumer preferences. Navigating these challenges requires strategic supplier partnerships and diversification across product lines. The market's competitive nature necessitates continuous investment in research and development, particularly in the area of enhancing mustard's nutritional profile for health-conscious consumers. Vertical integration, focusing on sustainable and efficient sourcing methods, is another pathway for innovation and business enhancement. The market's essence is dynamic, reflecting changing consumer dietary habits and demand for premium, clean-label products. To capitalize on these developments, businesses should focus on launching innovative, health-oriented mustard products while expanding their global footprint to untapped regions with growing culinary fusion trends. Such strategic moves will help mitigate risks associated with raw material volatility and sustain long-term growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mustard Market

The Mustard Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing awareness regarding health benefits of mustard consumption
  • Rising use in production of processed food products
  • Growing popularity of organic mustard oil
• Market Restraints
  • Limited availability of improved varieties of mustard seed
• Market Opportunities
  • Emergence of advanced technologies for cultivation of mustard
  • Introduction of hybrid variants of mustard
• Market Challenges
  • Adverse effects associated with overconsumption of mustard

Porter's Five Forces: A Strategic Tool for Navigating the Mustard Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mustard Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mustard Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mustard Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mustard Market

A detailed market share analysis in the Mustard Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mustard Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mustard Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mustard Market

A strategic analysis of the Mustard Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mustard Market, highlighting leading vendors and their innovative profiles. These include Ananda Dairy Ltd., ANIKA OIL MILL, Assam Edible Oils Limited, Bertman Foods Co., Boar's Head Brand, Conagra Foodservice, Inc., Ganesh Grains Limited, Geo-Fresh Organic, Harima Foods, Khandelia Oil & General Mills Pvt. Ltd., McCormick & Company, Inc., Moksha Essentials, Inc., Mustard and Co., ShimlaHills, Sun Impex, The Kraft Heinz Company, Unilever PLC, Venkatesh Natural Extract Pvt. Ltd., Virdhara International, Woeber Mustard Manufacturing Company, and Zillion International Royal Foods.

Market Segmentation & Coverage

This research report categorizes the Mustard Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Form, market is studied across Oil, Paste, Powder, and Seeds.
• Based on Type, market is studied across Black, Brown, and Yellow.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing awareness regarding health benefits of mustard consumption
    • 5.1.1.2. Rising use in production of processed food products
    • 5.1.1.3. Growing popularity of organic mustard oil
  • 5.1.2. Restraints
    • 5.1.2.1. Limited availability of improved varieties of mustard seed
  • 5.1.3. Opportunities
    • 5.1.3.1. Emergence of advanced technologies for cultivation of mustard
    • 5.1.3.2. Introduction of hybrid variants of mustard
  • 5.1.4. Challenges
    • 5.1.4.1. Adverse effects associated with overconsumption of mustard
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mustard Market, by Form

• 6.1. Introduction
• 6.2. Oil
• 6.3. Paste
• 6.4. Powder
• 6.5. Seeds

7. Mustard Market, by Type

• 7.1. Introduction
• 7.2. Black
• 7.3. Brown
• 7.4. Yellow

8. Mustard Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline
• 8.3. Online

9. Americas Mustard Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Mustard Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Mustard Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Ananda Dairy Ltd.
• 2. ANIKA OIL MILL
• 3. Assam Edible Oils Limited
• 4. Bertman Foods Co.
• 5. Boar's Head Brand
• 6. Conagra Foodservice, Inc.
• 7. Ganesh Grains Limited
• 8. Geo-Fresh Organic
• 9. Harima Foods
• 10. Khandelia Oil & General Mills Pvt. Ltd.
• 11. McCormick & Company, Inc.
• 12. Moksha Essentials, Inc.
• 13. Mustard and Co.
• 14. ShimlaHills
• 15. Sun Impex
• 16. The Kraft Heinz Company
• 17. Unilever PLC
• 18. Venkatesh Natural Extract Pvt. Ltd.
• 19. Virdhara International
• 20. Woeber Mustard Manufacturing Company
• 21. Zillion International Royal Foods