モバイルエンゲージメント市場：製品、エンドユーザー、用途別-2025～2030年の世界予測

モバイルエンゲージメント市場の2023年の市場規模は86億1,000万米ドルで、2024年には94億7,000万米ドルに達すると予測され、CAGR 12.34％で成長し、2030年には194億6,000万米ドルに達すると予測されています。

モバイルエンゲージメントとは、企業がモバイル機器を通じて顧客と対話するさまざまな方法を指し、顧客体験の向上とブランドロイヤルティの育成を目的としています。消費者のスマートフォンやタブレットへの依存度が高まるにつれ、モバイルエンゲージメントの必要性は急増しており、ブランドはパーソナライズされたコミュニケーション、プッシュ通知、モバイルに最適化されたウェブサイト、アプリなどの革新的な戦略を開発する必要があります。このアプリケーションは、小売、銀行、医療、エンターテインメントなど、顧客体験とエンゲージメントが収益と成長に直結する数多くのセグメントで極めて重要です。顧客サポートの改善やモバイルコマースの促進から、位置情報サービスの提供やアプリの利用促進まで、最終用途の範囲は広大です。

市場洞察を検証すると、いくつかの重要な成長要因が目立つ。スマートフォンの普及、モバイルインターネットの高速化、データ主導型洞察の重要性の高まりは、モバイルエンゲージメント戦略を大幅に強化します。AIと機械学習を統合し、予測分析とパーソナライズされたマーケティングを可能にすることで、注目すべき機会が生まれます。これらの技術は、顧客のニーズや行動を予測し、エンゲージメントを最適化するのに役立ちます。こうした機会を活用するために、組織はこうした技術を活用するプラットフォームに投資し、モバイルファースト戦略に注力すべきです。

しかし、プライバシーの問題、データセキュリティの問題、技術のセグメント化といった課題は、市場の成長を妨げる可能性があります。企業は、厳格なデータ保護対策を実施し、GDPRのような法的枠組みへのコンプライアンスを確保することで、こうした複雑な状況を乗り切る必要があります。さらに、モバイルエンゲージメント市場は競争が激しく、急速に進化しているため、企業は適応性と革新性を維持することが課題となっています。

革新を目指す企業にとって、モバイルアプリの拡大現実（AR）、音声検索の最適化、インタラクティブなモバイルコンテンツなどのセグメントは、有望な調査手段となります。一歩先を行くには、消費者の嗜好を深く理解し、最先端技術を活用してシームレスで直感的なユーザー体験を生み出す必要があります。このダイナミックな市場には、機敏な戦略と継続的なイノベーションが必要であり、企業は新たな動向と消費者の需要に対応し続ける必要があります。

市場力学：急速に進化するモバイルエンゲージメント市場の主要市場洞察を公開

モバイルエンゲージメント市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネス機会の獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • スマートフォンやその他のモバイル機器の普及
  • 多様な活動に利用されるモバイルアプリの数と利用の増加
  • インターネット普及率の上昇とMコマース活動の成長
• 市場抑制要因
  • 細分化されたモバイルエコシステムがモバイルエンゲージメントの妨げに
• 市場機会
  • モバイルエンゲージメントを強化するモバイル技術の進歩
  • ユーザーエンゲージメントを高めるためのモバイルゲーミフィケーション技術とマーケティング戦略の採用
• 市場課題
  • データプライバシーとデータセキュリティに関する懸念

ポーターのファイブフォース：モバイルエンゲージメント市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：モバイルエンゲージメント市場における外部からの影響の把握

外部マクロ環境要因は、モバイルエンゲージメント市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：モバイルエンゲージメント市場における競合情勢の把握

モバイルエンゲージメント市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：モバイルエンゲージメント市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、モバイルエンゲージメント市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：モバイルエンゲージメント市場における成功への道筋を描く

モバイルエンゲージメント市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • スマートフォンやその他のモバイルデバイスの普及
    • 多様な活動のためのモバイルアプリの数と使用の増加
    • インターネットの普及率の上昇とモバイルコマース活動の成長
  • 抑制要因
    • セグメント化されたモバイルエコシステムがモバイルエンゲージメントを妨げている
  • 機会
    • モバイル技術の進歩によりモバイルエンゲージメントが強化される
    • ユーザーエンゲージメントを高めるためのモバイルゲーミフィケーション技術とマーケティング戦略の採用
  • 課題
    • データのプライバシーとデータセキュリティに関する懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 モバイルエンゲージメント市場：製品別

• イントロダクション
• アプリ/ウェブコンテンツ
• 電子メール
• アプリ内メッセージ
• プッシュ通知
• SMSとMMS

第7章 モバイルエンゲージメント市場：エンドユーザー別

• イントロダクション
• 大企業
• 中小企業

第8章 モバイルエンゲージメント市場：用途別

• イントロダクション
• 通信
• 教育
• 金融サービス
• 政府
• メディアとエンターテイメント
• 医療
• 小売
• 旅行・ホスピタリティ

第9章 南北アメリカのモバイルエンゲージメント市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋のモバイルエンゲージメント市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのモバイルエンゲージメント市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Adobe Inc.
• Airship Group, Inc.
• Braze, Inc.
• Emarsys
• Hewlett Packard Enterprise Company
• Infosys Limited
• International Business Machines Corporation
• ironSource Ltd.
• Leanplum, Inc.
• Marketo, Inc.
• MessageGears, LLC
• MoEngage, Inc.
• Oracle Corporation
• Phunware, Inc.
• Salesforce, Inc.
• SAP SE
• Selligent, Inc.
• SmartFocus UK Limited
• Syniverse Technologies LLC
• Upland Software, Inc.
• Validic Inc.
• Vibes Media, LLC
• Webtrekk GmbH
• Zoho Corporation Pvt. Ltd.

LIST OF FIGURES

• FIGURE 1. MOBILE ENGAGEMENT MARKET RESEARCH PROCESS
• FIGURE 2. MOBILE ENGAGEMENT MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MOBILE ENGAGEMENT MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MOBILE ENGAGEMENT MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MOBILE ENGAGEMENT MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MOBILE ENGAGEMENT MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MOBILE ENGAGEMENT MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOBILE ENGAGEMENT MARKET DYNAMICS
• TABLE 7. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY APP/WEB CONTENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY E-MAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY IN-APP MESSAGING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY PUSH NOTIFICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY SMS & MMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY LARGE SCALE ENTERPRISES (LSES), BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY SMALL MEDIUM ENTERPRISES (SMES), BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY COMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY FINANCIAL SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY GOVERNMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY MEDICAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 35. CANADA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 36. CANADA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 37. CANADA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 39. MEXICO MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 43. UNITED STATES MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES MOBILE ENGAGEMENT MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 46. ASIA-PACIFIC MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 47. ASIA-PACIFIC MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 48. ASIA-PACIFIC MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 49. AUSTRALIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 50. AUSTRALIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 51. AUSTRALIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 52. CHINA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. CHINA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 54. CHINA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 55. INDIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 56. INDIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 57. INDIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 58. INDONESIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 59. INDONESIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 60. INDONESIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 61. JAPAN MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. JAPAN MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 63. JAPAN MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 64. MALAYSIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 65. MALAYSIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 66. MALAYSIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. PHILIPPINES MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 68. PHILIPPINES MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 69. PHILIPPINES MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 70. SINGAPORE MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 71. SINGAPORE MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 72. SINGAPORE MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 73. SOUTH KOREA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 74. SOUTH KOREA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 75. SOUTH KOREA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 76. TAIWAN MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 77. TAIWAN MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 78. TAIWAN MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 79. THAILAND MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 80. THAILAND MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 81. THAILAND MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 82. VIETNAM MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 83. VIETNAM MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 84. VIETNAM MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. EUROPE, MIDDLE EAST & AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 87. EUROPE, MIDDLE EAST & AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 88. EUROPE, MIDDLE EAST & AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 89. DENMARK MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 90. DENMARK MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 91. DENMARK MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 92. EGYPT MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 93. EGYPT MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 94. EGYPT MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 95. FINLAND MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 96. FINLAND MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 97. FINLAND MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 98. FRANCE MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 99. FRANCE MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 100. FRANCE MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 101. GERMANY MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 102. GERMANY MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 103. GERMANY MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 104. ISRAEL MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 105. ISRAEL MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 106. ISRAEL MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 107. ITALY MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 108. ITALY MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 109. ITALY MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 110. NETHERLANDS MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 111. NETHERLANDS MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 112. NETHERLANDS MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 113. NIGERIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 114. NIGERIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 115. NIGERIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 116. NORWAY MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 117. NORWAY MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 118. NORWAY MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 119. POLAND MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 120. POLAND MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 121. POLAND MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 122. QATAR MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 123. QATAR MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 124. QATAR MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 125. RUSSIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 126. RUSSIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 127. RUSSIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 128. SAUDI ARABIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 129. SAUDI ARABIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 130. SAUDI ARABIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 131. SOUTH AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 132. SOUTH AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 133. SOUTH AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 134. SPAIN MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 135. SPAIN MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 136. SPAIN MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 137. SWEDEN MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 138. SWEDEN MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 139. SWEDEN MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 140. SWITZERLAND MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 141. SWITZERLAND MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 142. SWITZERLAND MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 143. TURKEY MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 144. TURKEY MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 145. TURKEY MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 146. UNITED ARAB EMIRATES MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 147. UNITED ARAB EMIRATES MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 148. UNITED ARAB EMIRATES MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 149. UNITED KINGDOM MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 150. UNITED KINGDOM MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 151. UNITED KINGDOM MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 152. MOBILE ENGAGEMENT MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 153. MOBILE ENGAGEMENT MARKET, FPNV POSITIONING MATRIX, 2023

The Mobile Engagement Market was valued at USD 8.61 billion in 2023, expected to reach USD 9.47 billion in 2024, and is projected to grow at a CAGR of 12.34%, to USD 19.46 billion by 2030.

Mobile engagement refers to the various methods through which businesses interact with their customers via mobile devices, aiming to enhance customer experiences and foster brand loyalty. As consumers increasingly rely on smartphones and tablets, the necessity for mobile engagement has surged, requiring brands to develop innovative strategies for personalized communication, push notifications, mobile-optimized websites, and apps. This application is crucial across numerous sectors, including retail, banking, healthcare, and entertainment, where customer experience and engagement have a direct correlation with revenue and growth. The end-use scope is vast, ranging from improving customer support and facilitating mobile commerce to delivering location-based services and enhancing app usage.

In examining market insights, several key growth factors stand out. The proliferation of smartphones, advancements in mobile internet speeds, and the rising importance of data-driven insights significantly enhance mobile engagement strategies. Noteworthy opportunities arise from integrating AI and machine learning, enabling predictive analytics and personalized marketing. These technologies help anticipate customer needs and behaviors, thereby optimizing engagement efforts. To capitalize on these opportunities, organizations should invest in platforms that harness these technologies and focus on mobile-first strategies.

However, challenges such as privacy concerns, data security issues, and technological fragmentation can hinder market growth. Companies need to navigate these complexities by implementing stringent data protection measures and ensuring compliance with legal frameworks like GDPR. Furthermore, the mobile engagement market is highly competitive and rapidly evolving, posing a challenge for firms to remain adaptive and innovative.

For businesses looking to innovate, areas such as augmented reality (AR) in mobile apps, voice search optimization, and interactive mobile content offer promising research avenues. Staying ahead requires a deep understanding of consumer preferences and leveraging cutting-edge technologies to create seamless, intuitive user experiences. This dynamic market necessitates agile strategies and continuous innovation, assuring that organizations remain attuned to emerging trends and consumer demands.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Engagement Market

The Mobile Engagement Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Proliferation of smartphones and other mobile devices
  • Increase in number and usage of mobile apps for diverse activities
  • Rising internet penetration and growth of m-commerce activities
• Market Restraints
  • Fragmented mobile ecosystem hindering mobile engagement
• Market Opportunities
  • Advancements in mobile technologies to enhance mobile engagement
  • Adoption of mobile gamification techniques and marketing strategies to enhance user engagement
• Market Challenges
  • Concerns associated with data privacy and data security

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Engagement Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Engagement Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Engagement Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Engagement Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Engagement Market

A detailed market share analysis in the Mobile Engagement Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Engagement Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Engagement Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Engagement Market

A strategic analysis of the Mobile Engagement Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Engagement Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Airship Group, Inc., Braze, Inc., Emarsys, Hewlett Packard Enterprise Company, Infosys Limited, International Business Machines Corporation, ironSource Ltd., Leanplum, Inc., Marketo, Inc., MessageGears, LLC, MoEngage, Inc., Oracle Corporation, Phunware, Inc., Salesforce, Inc., SAP SE, Selligent, Inc., SmartFocus UK Limited, Syniverse Technologies LLC, Upland Software, Inc., Validic Inc., Vibes Media, LLC, Webtrekk GmbH, and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Mobile Engagement Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across App/Web Content, E-mail, In-App Messaging, Push Notification, and SMS & MMS.
• Based on End-User, market is studied across Large Scale Enterprises (LSEs) and Small Medium Enterprises (SMEs).
• Based on Application, market is studied across Communication, Education, Financial Services, Government, Media & Entertainment, Medical, Retail, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Proliferation of smartphones and other mobile devices
    • 5.1.1.2. Increase in number and usage of mobile apps for diverse activities
    • 5.1.1.3. Rising internet penetration and growth of m-commerce activities
  • 5.1.2. Restraints
    • 5.1.2.1. Fragmented mobile ecosystem hindering mobile engagement
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in mobile technologies to enhance mobile engagement
    • 5.1.3.2. Adoption of mobile gamification techniques and marketing strategies to enhance user engagement
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data privacy and data security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Engagement Market, by Product

• 6.1. Introduction
• 6.2. App/Web Content
• 6.3. E-mail
• 6.4. In-App Messaging
• 6.5. Push Notification
• 6.6. SMS & MMS

7. Mobile Engagement Market, by End-User

• 7.1. Introduction
• 7.2. Large Scale Enterprises (LSEs)
• 7.3. Small Medium Enterprises (SMEs)

8. Mobile Engagement Market, by Application

• 8.1. Introduction
• 8.2. Communication
• 8.3. Education
• 8.4. Financial Services
• 8.5. Government
• 8.6. Media & Entertainment
• 8.7. Medical
• 8.8. Retail
• 8.9. Travel & Hospitality

9. Americas Mobile Engagement Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Mobile Engagement Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Mobile Engagement Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Airship Group, Inc.
• 3. Braze, Inc.
• 4. Emarsys
• 5. Hewlett Packard Enterprise Company
• 6. Infosys Limited
• 7. International Business Machines Corporation
• 8. ironSource Ltd.
• 9. Leanplum, Inc.
• 10. Marketo, Inc.
• 11. MessageGears, LLC
• 12. MoEngage, Inc.
• 13. Oracle Corporation
• 14. Phunware, Inc.
• 15. Salesforce, Inc.
• 16. SAP SE
• 17. Selligent, Inc.
• 18. SmartFocus UK Limited
• 19. Syniverse Technologies LLC
• 20. Upland Software, Inc.
• 21. Validic Inc.
• 22. Vibes Media, LLC
• 23. Webtrekk GmbH
• 24. Zoho Corporation Pvt. Ltd.