メスカル市場：製品別、アルコール度数別、流通別-2025-2030年の世界予測

メスカル市場の2023年の市場規模は6億5,565万米ドルで、2024年には7億9,046万米ドルに達すると予測され、CAGR 22.16%で成長し、2030年には26億6,192万米ドルに達すると予測されています。

メキシコの伝統的な蒸留酒であるメスカルは、世界的に需要が増加しており、その範囲と定義に焦点を当てた広範な市場分析が求められています。メスカル市場には、タイプ、品質、価格帯によって差別化された様々な製品があり、プレミアムセグメントから職人的な少量生産品まで、多様な消費者の嗜好に対応しています。市場調査の必要性は、消費者の嗜好の変化、規制環境、伝統的な飲料に対する世界化の影響を理解する必要性によって強調されています。メスカルの用途は蒸留酒だけでなく、カクテル・ミクソロジーにも広がっており、世界中のトレンディなバーやレストランで人気が高まっています。最終用途分野には、消費者への直接販売、飲食品サービス、小売、オンラインチャネルなどが含まれます。主な成長動向としては、本物志向やオーガニック志向の高まり、世界の消費者の目利き志向によるプレミアムで高品質なスピリッツの支持などが挙げられます。市場は、ターゲットを絞ったマーケティングや、豊かな伝統と複雑な蒸留工程を強調する文化的なストーリーテリングを通じて、新興市場におけるメスカルのプレゼンスを拡大するなどの潜在的な機会に直面しています。しかし、課題としては、規制上のハードル、他の蒸留酒との競合、リュウゼツランの入手が限られているメキシコの特定の州に生産が集中していることによるサプライチェーンの問題などがあります。こうした機会を生かすために、企業は持続可能なリュウゼツラン栽培の技術革新に注力し、多様な味覚に応えるフレーバーとブレンドを探求し、マーケティングとeコマースのためにデジタル・プラットフォームを活用すべきです。消費者に他のスピリッツと比較したメスカルの特徴を伝え、生産における持続可能性を強調し、影響力のあるミクソロジストとパートナーシップを結んでメスカルをカクテル文化に取り入れることで、洞察に満ちた機会が生まれます。この市場は、伝統と革新の両方を特徴とするダイナミックな市場であり、特にニッチ市場をターゲットとし、環境に優しい慣行を強調することで、課題がある中でも大きく成長する可能性を秘めています。

市場力学：急速に進化するメスカル市場の主要市場インサイトを公開

メスカル市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 消費者の味覚と嗜好の変化、有機・自然生産飲料への傾倒
  • 米国と欧州の新興経済諸国におけるプレミアムスピリッツ製品に対する需要の高まり
  • 影響力のあるマーケティングと広告に支えられたプロダクト・プレースメント戦略の採用
• 市場抑制要因
  • 産業廃棄物処理と環境汚染
• 市場機会
  • さまざまなフレーバーとアロマで差別化されたメスカルへの需要
  • 膨大な未利用人口を背景とする未開拓経済圏での可能性
• 市場の課題
  • 拡大する生産と供給の制約

ポーターの5つの力：メスカル市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：メスカル市場における外部からの影響の把握

外部マクロ環境要因は、メスカル市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析メスカル市場における競合情勢の把握

メスカル市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスメスカル市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、メスカル市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨メスカル市場における成功への道筋を描く

メスカル市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 消費者の嗜好の変化とオーガニックや自然栽培の飲料への傾向
    • 米国と欧州の先進国における高級スピリッツ製品の需要増加
    • 影響力のあるマーケティングと広告に裏打ちされたプロダクトプレイスメント戦略の採用
  • 抑制要因
    • 産業廃棄物処理と環境汚染
  • 機会
    • 多様な味と香りを持つ差別化されたメスカルの需要
    • 未開発の人口基盤が巨大であるため、未開発経済には潜在力がある
  • 課題
    • 生産と供給の制約の拡大
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 メスカル市場：製品別

• メスカルアネホ
• メスカルジョベン
• メスカルレポサド

第7章 メスカル市場ABV別

• 40%以上
• 40%未満

第8章 メスカル市場配布元

• コンビニエンスストア
• オンライン
• スーパーマーケットとハイパーマーケット

第9章 南北アメリカのメスカル市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のメスカル市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのメスカル市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Bacardi Limited
• Becle SAB de CV
• Craft Distillers
• Destileria Tlacolula
• Diageo PLC
• Dos Hombres
• El Silencio Holdings Inc.
• Gem & Bolt, LLC
• Ilegal Mezcal, S.A.
• Lagrimas de Dolores
• Los Amantes Mezcal S.A. de C.V.
• Madre Mezcal
• Mezcal Amores
• Mezcal Hacienda Dolores S.P.R. de R.L.
• Mezcal Vago
• Pernod Ricard S.A.
• Rey Campero
• Scorpion Mezcal S.A. de C.V.
• William Grant & Sons Ltd.

LIST OF FIGURES

• FIGURE 1. MEZCAL MARKET RESEARCH PROCESS
• FIGURE 2. MEZCAL MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MEZCAL MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MEZCAL MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MEZCAL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MEZCAL MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MEZCAL MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MEZCAL MARKET SIZE, BY ABV, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MEZCAL MARKET SIZE, BY ABV, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MEZCAL MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MEZCAL MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MEZCAL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MEZCAL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MEZCAL MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MEZCAL MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MEZCAL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MEZCAL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MEZCAL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MEZCAL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MEZCAL MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MEZCAL MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MEZCAL MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MEZCAL MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MEZCAL MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MEZCAL MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MEZCAL MARKET DYNAMICS
• TABLE 7. GLOBAL MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MEZCAL MARKET SIZE, BY MEZCAL ANEJO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MEZCAL MARKET SIZE, BY MEZCAL JOVEN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MEZCAL MARKET SIZE, BY MEZCAL REPOSADO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MEZCAL MARKET SIZE, BY 40% AND ABOVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MEZCAL MARKET SIZE, BY LESS THAN 40%, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MEZCAL MARKET SIZE, BY CONVENIENCE STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MEZCAL MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MEZCAL MARKET SIZE, BY SUPERMARKET & HYPERMARKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS MEZCAL MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 28. CANADA MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 29. CANADA MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 30. CANADA MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES MEZCAL MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC MEZCAL MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 45. CHINA MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 46. CHINA MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 47. CHINA MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 48. INDIA MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. INDIA MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 50. INDIA MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA MEZCAL MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 100. ITALY MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 101. ITALY MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 102. ITALY MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 112. POLAND MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 113. POLAND MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 114. POLAND MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 115. QATAR MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 116. QATAR MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 117. QATAR MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM MEZCAL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM MEZCAL MARKET SIZE, BY ABV, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM MEZCAL MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 145. MEZCAL MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 146. MEZCAL MARKET, FPNV POSITIONING MATRIX, 2023

The Mezcal Market was valued at USD 655.65 million in 2023, expected to reach USD 790.46 million in 2024, and is projected to grow at a CAGR of 22.16%, to USD 2,661.92 million by 2030.

Mezcal, a traditional Mexican distilled spirit, has experienced increasing global demand, prompting an extensive market analysis focusing on its scope and definition. The Mezcal market encompasses a variety of products differentiated by types, quality, and price points, serving diverse consumer preferences from premium segments to artisanal small-batch offerings. The necessity for market research is underscored by the need to understand shifting consumer tastes, regulatory environments, and the impact of globalization on traditional beverages. Mezcal's application is expanding beyond spirits to cocktail mixology, experiencing rising popularity in trendy bars and restaurants worldwide. End-use sectors include direct consumer sales, food and beverage services, as well as retail and online channels. Key growth influences include the increasing appeal of authentic and organic products, with consumers favoring premium, high-quality spirits, driven by a trend towards connoisseurship among global consumers. The market faces potential opportunities such as expanding Mezcal's presence in emerging markets through targeted marketing and cultural storytelling that emphasizes its rich heritage and intricate distillation process. However, challenges include regulatory hurdles, competition from other spirits, and supply chain issues due to production concentration in specific Mexican states with limited agave availability. To capitalize on these opportunities, businesses should focus on innovations in sustainable agave cultivation, explore flavors and blends to cater to diverse palates, and leverage digital platforms for marketing and e-commerce. Insightful opportunities lie in educating consumers on the distinctiveness of Mezcal compared to other spirits, highlighting sustainability practices in its production, and fostering partnerships with influential mixologists to integrate Mezcal into cocktail culture. The market remains dynamic, characterized by both tradition and innovation, with potential for significant growth amid challenges, especially by targeting niche markets and emphasizing eco-friendly practices.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mezcal Market

The Mezcal Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Changing Taste and Preference of Consumers and Inclination Towards Organic and Naturally Produced Beverages
  • Rising Demand for Premium Spirit Products in The Developed Economies in the U.S. and Europe
  • Adoption of Product Placement Strategies Backed by Influencing Marketing and Advertising
• Market Restraints
  • Industrial Waste Disposal and Environmental Pollution
• Market Opportunities
  • Demand for Differentiated Mezcal with Various Flavours and Aromas
  • Potential in Untapped Economies Owing to Huge Base of Untapped Population
• Market Challenges
  • Growing Production and Supply Constraints

Porter's Five Forces: A Strategic Tool for Navigating the Mezcal Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mezcal Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mezcal Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mezcal Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mezcal Market

A detailed market share analysis in the Mezcal Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mezcal Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mezcal Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mezcal Market

A strategic analysis of the Mezcal Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mezcal Market, highlighting leading vendors and their innovative profiles. These include Bacardi Limited, Becle SAB de CV, Craft Distillers, Destileria Tlacolula, Diageo PLC, Dos Hombres, El Silencio Holdings Inc., Gem & Bolt, LLC, Ilegal Mezcal, S.A., Lagrimas de Dolores, Los Amantes Mezcal S.A. de C.V., Madre Mezcal, Mezcal Amores, Mezcal Hacienda Dolores S.P.R. de R.L., Mezcal Vago, Pernod Ricard S.A., Rey Campero, Scorpion Mezcal S.A. de C.V., and William Grant & Sons Ltd..

Market Segmentation & Coverage

This research report categorizes the Mezcal Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Mezcal Anejo, Mezcal Joven, and Mezcal Reposado.
• Based on ABV, market is studied across 40% and Above and Less than 40%.
• Based on Distribution, market is studied across Convenience Store, Online, and Supermarket & Hypermarket.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Changing Taste and Preference of Consumers and Inclination Towards Organic and Naturally Produced Beverages
    • 5.1.1.2. Rising Demand for Premium Spirit Products in The Developed Economies in the U.S. and Europe
    • 5.1.1.3. Adoption of Product Placement Strategies Backed by Influencing Marketing and Advertising
  • 5.1.2. Restraints
    • 5.1.2.1. Industrial Waste Disposal and Environmental Pollution
  • 5.1.3. Opportunities
    • 5.1.3.1. Demand for Differentiated Mezcal with Various Flavours and Aromas
    • 5.1.3.2. Potential in Untapped Economies Owing to Huge Base of Untapped Population
  • 5.1.4. Challenges
    • 5.1.4.1. Growing Production and Supply Constraints
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mezcal Market, by Product

• 6.1. Introduction
• 6.2. Mezcal Anejo
• 6.3. Mezcal Joven
• 6.4. Mezcal Reposado

7. Mezcal Market, by ABV

• 7.1. Introduction
• 7.2. 40% and Above
• 7.3. Less than 40%

8. Mezcal Market, by Distribution

• 8.1. Introduction
• 8.2. Convenience Store
• 8.3. Online
• 8.4. Supermarket & Hypermarket

9. Americas Mezcal Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Mezcal Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Mezcal Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Bacardi Limited
• 2. Becle SAB de CV
• 3. Craft Distillers
• 4. Destileria Tlacolula
• 5. Diageo PLC
• 6. Dos Hombres
• 7. El Silencio Holdings Inc.
• 8. Gem & Bolt, LLC
• 9. Ilegal Mezcal, S.A.
• 10. Lagrimas de Dolores
• 11. Los Amantes Mezcal S.A. de C.V.
• 12. Madre Mezcal
• 13. Mezcal Amores
• 14. Mezcal Hacienda Dolores S.P.R. de R.L.
• 15. Mezcal Vago
• 16. Pernod Ricard S.A.
• 17. Rey Campero
• 18. Scorpion Mezcal S.A. de C.V.
• 19. William Grant & Sons Ltd.