毛髪用美容液市場：製品、ポジショニング、流通チャネル別-2025-2030年の世界予測

毛髪用美容液市場の2023年の市場規模は25億6,000万米ドルで、2024年には27億2,000万米ドルに達すると予測され、CAGR 6.54％で成長し、2030年には39億8,000万米ドルに達すると予測されています。

毛髪用美容液市場には、ツヤ、滑らかさ、保護といったその他の特典を提供しながら、縮れ毛、くすみ、枝毛といった様々な髪の問題に対処するように設計された製品が含まれます。これらの製品は、環境汚染物質や熱によるスタイリングから髪を保護する機能が特に評価されています。美容液の必要性は、健康志向で美的感覚に優れたヘアケアに対する消費者の関心の高まりに起因しており、その用途は日常のグルーミングから特殊なヘアトリートメントまで多岐にわたる。ターゲット層は多様な年齢層の男女で、主にライフスタイルのニーズと身だしなみ意識の高まりに後押しされた都市部の消費者に焦点を当てています。市場の成長に影響を与える主な要因としては、高級ヘアケア製品に対する消費者の需要の高まり、ヘアケア製剤の技術進歩、可処分所得の増加などが挙げられます。さらに、化学薬品を使用しないオーガニック処方に対する意識の高まりは、自然で持続可能な製品セグメントにおいて有利な機会をもたらしています。しかし、市場は競合の激化、製品差別化の問題、消費者の不安につながる特定の化学成分に対する潜在的な懸念といった課題に直面しています。さらに、裁量支出に影響を与える景気変動は、市場の拡大を制限する可能性があります。急増する需要を取り込むため、革新的な分野としては、カスタマイズ可能なヘア・セラムの研究開発や、特定の髪質や髪の状態をターゲットにした製剤があります。また、デジタル・マーケティング戦略やインフルエンサーとの提携を活用し、消費者とのエンゲージメントと製品の認知度を高める可能性もあります。市場関係者は、持続可能性と健康志向を求める消費者の嗜好に合わせるため、環境に配慮したパッケージングと、明確で透明性の高い成分表示に注力すべきです。市場の性質は競争的でダイナミックだが、戦略的な協力関係を育み、継続的なイノベーションを行うことで、ビジネスの成長を促進することができます。消費者の動向を理解し、焦点を絞ったイノベーションを通じて市場の限界に対処することで、企業は進化する毛髪用美容液市場で新たな成長機会を効果的に獲得することができます。

市場力学：急速に進化する毛髪用美容液市場の主要市場インサイトを公開

毛髪用美容液市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 美容業界の活性化と企業による強力なマーケティング戦略
  • 労働人口の増加と可処分所得の増加
  • 髪の悩みに合わせた様々なサイズや形状での入手の容易さ
• 市場抑制要因
  • 効果に個人差があること、場合によっては副作用があること
• 市場機会
  • ソーシャルメディア・プラットフォームの影響力の増大
  • 美容液の進歩
• 市場の課題
  • ある種の美容液に関する知識不足

ポーターの5つの力：毛髪用美容液市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：毛髪用美容液市場における外部からの影響の把握

外部マクロ環境要因は、毛髪用美容液市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析毛髪用美容液市場における競合情勢の把握

毛髪用美容液市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス毛髪用美容液市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、毛髪用美容液市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨毛髪用美容液市場における成功への道筋を描く

毛髪用美容液市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 美容業界の活性化と企業の強力なマーケティング戦略
    • 労働人口の増加と可処分所得の増加
    • 髪の悩みに合わせたさまざまなサイズや形状の製品が簡単に手に入る
  • 抑制要因
    • 効果は個人によって異なり、場合によっては副作用が出ることがあります。
  • 機会
    • ソーシャルメディアプラットフォームの影響力の増大
    • ヘアセラムの進歩
  • 課題
    • 特定のタイプの血清に関する知識不足
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 毛髪用美容液市場：製品別

• ヘアスタイリングセラム
• ヘア治療セラム

第7章 毛髪用美容液市場ポジショニング別

• 低範囲
• ミッドレンジ
• プレミアムレンジ

第8章 毛髪用美容液市場：流通チャネル別

• 百貨店
• ハイパーマーケット
• オンライン電子小売業者
• 薬局またはドラッグストア
• スーパーマーケット

第9章 南北アメリカの毛髪用美容液市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域の毛髪用美容液市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの毛髪用美容液市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Amka Products
• Avon Products, Inc.
• Bodycupid Private Limited
• Fantasia
• Giovanni Cosmetics, Inc.
• Henkel AG & Co. KGaA
• John Paul Mitchell Systems
• Johnson & Johnson Services, Inc.
• Kao Corporation
• Kerastase
• L'Oreal S.A.
• Marico Limited
• Mirta de Perales
• St. Botanica Beauty Private Limited
• The Procter & Gamble Company
• Unilever PLC

LIST OF FIGURES

• FIGURE 1. HAIR SERUM MARKET RESEARCH PROCESS
• FIGURE 2. HAIR SERUM MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HAIR SERUM MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HAIR SERUM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HAIR SERUM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HAIR SERUM MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HAIR SERUM MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HAIR SERUM MARKET SIZE, BY POSITIONING, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HAIR SERUM MARKET SIZE, BY POSITIONING, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS HAIR SERUM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS HAIR SERUM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES HAIR SERUM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES HAIR SERUM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. HAIR SERUM MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. HAIR SERUM MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HAIR SERUM MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HAIR SERUM MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HAIR SERUM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HAIR SERUM MARKET DYNAMICS
• TABLE 7. GLOBAL HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HAIR SERUM MARKET SIZE, BY HAIR STYLING SERUM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HAIR SERUM MARKET SIZE, BY HAIR TREATMENT SERUM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HAIR SERUM MARKET SIZE, BY LOW-RANGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HAIR SERUM MARKET SIZE, BY MID-RANGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HAIR SERUM MARKET SIZE, BY PREMIUM RANGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HAIR SERUM MARKET SIZE, BY DEPARTMENTAL STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL HAIR SERUM MARKET SIZE, BY HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL HAIR SERUM MARKET SIZE, BY ONLINE E-RETAILERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL HAIR SERUM MARKET SIZE, BY PHARMACY OR DRUG STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL HAIR SERUM MARKET SIZE, BY SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. CANADA HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. CANADA HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 32. CANADA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES HAIR SERUM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. CHINA HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. CHINA HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 49. CHINA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. INDIA HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. INDIA HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 52. INDIA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. ITALY HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 103. ITALY HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 104. ITALY HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. POLAND HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 115. POLAND HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 116. POLAND HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. QATAR HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 118. QATAR HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 119. QATAR HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM HAIR SERUM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM HAIR SERUM MARKET SIZE, BY POSITIONING, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 147. HAIR SERUM MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. HAIR SERUM MARKET, FPNV POSITIONING MATRIX, 2023

The Hair Serum Market was valued at USD 2.56 billion in 2023, expected to reach USD 2.72 billion in 2024, and is projected to grow at a CAGR of 6.54%, to USD 3.98 billion by 2030.

The hair serum market encompasses products designed to address various hair issues such as frizziness, dullness, and split ends while providing additional benefits like shine, smoothness, and protection. These products are particularly valued for their capability to shield hair from environmental pollutants and heat styling. The necessity of hair serums stems from the growing consumer interest in health-conscious and aesthetically pleasing hair care regimes, with applications spanning both daily grooming and specialized hair treatments. Target demographics include both males and females across diverse age groups, focusing primarily on urban consumers driven by lifestyle needs and heightened grooming awareness. Key factors influencing the market's growth include rising consumer demand for premium hair care products, technological advancements in hair care formulations, and increasing disposable incomes. Furthermore, growing awareness about chemical-free, organic formulations presents lucrative opportunities within the natural and sustainable product segments. However, the market faces challenges such as high competition, product differentiation issues, and potential concerns over certain chemical ingredients leading to consumer apprehension. Moreover, economic volatility affecting discretionary spending can limit market expansion. To capitalize on the burgeoning demand, innovative areas include research and development in customizable hair serums and formulations targeting specific hair types and conditions. There is also potential in leveraging digital marketing strategies and influencer partnerships to enhance consumer engagement and product visibility. Market players should focus on eco-friendly packaging and clear, transparent ingredient labeling to align with consumer preferences for sustainability and health consciousness. While the market's nature is competitive and dynamic, fostering strategic collaborations and continuous innovation can propel business growth. By understanding consumer trends and addressing the market limitations through focused innovation, businesses can effectively capture new growth opportunities in the evolving hair serum market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Hair Serum Market

The Hair Serum Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Boost in beauty industry and strong marketing strategies by companies
  • Rise in working population and increased disposable income
  • Ease of availability in various sizes and forms with targeted hair issues
• Market Restraints
  • Varied effectiveness on every individuals and certain side effects in some cases
• Market Opportunities
  • Increasing influence of social media platforms
  • Advancements in hair serums
• Market Challenges
  • Lack of knowledge regarding a certain type of serum

Porter's Five Forces: A Strategic Tool for Navigating the Hair Serum Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Hair Serum Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Hair Serum Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Hair Serum Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Hair Serum Market

A detailed market share analysis in the Hair Serum Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Hair Serum Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Hair Serum Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Hair Serum Market

A strategic analysis of the Hair Serum Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Hair Serum Market, highlighting leading vendors and their innovative profiles. These include Amka Products, Avon Products, Inc., Bodycupid Private Limited, Fantasia, Giovanni Cosmetics, Inc., Henkel AG & Co. KGaA, John Paul Mitchell Systems, Johnson & Johnson Services, Inc., Kao Corporation, Kerastase, L'Oreal S.A., Marico Limited, Mirta de Perales, St. Botanica Beauty Private Limited, The Procter & Gamble Company, and Unilever PLC.

Market Segmentation & Coverage

This research report categorizes the Hair Serum Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Hair Styling Serum and Hair Treatment Serum.
• Based on Positioning, market is studied across Low-Range, Mid-Range, and Premium Range.
• Based on Distribution Channel, market is studied across Departmental Stores, Hypermarkets, Online E-retailers, Pharmacy or Drug Stores, and Supermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Boost in beauty industry and strong marketing strategies by companies
    • 5.1.1.2. Rise in working population and increased disposable income
    • 5.1.1.3. Ease of availability in various sizes and forms with targeted hair issues
  • 5.1.2. Restraints
    • 5.1.2.1. Varied effectiveness on every individuals and certain side effects in some cases
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing influence of social media platforms
    • 5.1.3.2. Advancements in hair serums
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of knowledge regarding a certain type of serum
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Hair Serum Market, by Product

• 6.1. Introduction
• 6.2. Hair Styling Serum
• 6.3. Hair Treatment Serum

7. Hair Serum Market, by Positioning

• 7.1. Introduction
• 7.2. Low-Range
• 7.3. Mid-Range
• 7.4. Premium Range

8. Hair Serum Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Departmental Stores
• 8.3. Hypermarkets
• 8.4. Online E-retailers
• 8.5. Pharmacy or Drug Stores
• 8.6. Supermarkets

9. Americas Hair Serum Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Hair Serum Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Hair Serum Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amka Products
• 2. Avon Products, Inc.
• 3. Bodycupid Private Limited
• 4. Fantasia
• 5. Giovanni Cosmetics, Inc.
• 6. Henkel AG & Co. KGaA
• 7. John Paul Mitchell Systems
• 8. Johnson & Johnson Services, Inc.
• 9. Kao Corporation
• 10. Kerastase
• 11. L'Oreal S.A.
• 12. Marico Limited
• 13. Mirta de Perales
• 14. St. Botanica Beauty Private Limited
• 15. The Procter & Gamble Company
• 16. Unilever PLC