ヘアセラムの市場規模、シェア、動向分析レポート：製品タイプ別、カテゴリー別、流通チャネル別、地域別、セグメント予測、2025～2033年

ヘアセラム市場の成長と動向：

Grand View Research, Inc.の報告書によると、世界のヘアセラムの市場規模は2033年までに24億4,210万米ドルと推定され、予測期間中にCAGR 7.1％で成長すると予想されます。

抜け毛、薄毛、頭皮の健康に対する懸念の高まりが、特殊なヘアセラムの需要を促進しています。消費者は、清潔で、自然で、多機能な処方を強く好む傾向を示しており、これがこのカテゴリーの急成長に寄与しています。インフルエンサーマーケティングとソーシャルメディアの動向は、製品の認知度を高め、ブランドエンゲージメントを強化する鍵となります。

ブランドがAI、デジタルクイズ、モバイルアプリを活用し、個々の髪質や悩みに応じてパーソナライズされた製品を提案することで、テクノロジーに対応したヘアケアが急速に進化しています。美容液は、頭皮ケア、縮れ毛の管理、ボリュームアップといった特定のニーズに対応する、的を絞ったソリューションで、このパーソナライゼーションの動きの中心的な要素となっています。Function of BeautyやProseといった革新的な新興企業は、オンラインアセスメントから得た消費者インサイトを利用して、カスタマイズされたヘアセラムの処方を作り、このシフトをリードしています。ハイパーパーソナライズされた美容ルーチンを目指すこの動向は、Z世代やミレニアル世代に強くアピールしており、彼らは自分独自のヘアケア目標に密着した製品を求めています。

パーソナルケアの習慣は進化しており、男性も女性もより幅広いセルフケア製品を受け入れるようになっています。特に、男性はスキンケアやヘアケアに積極的になり、ヘアセラムのような専用アイテムへの関心が高まっています。2022年の調査では、男性の96％が自分用の身だしなみ製品を購入し、56％がパーソナルケアに毎月26～100ドルを費やしていることが明らかになりました。さらに、87％の男性が男性用に販売されている商品を選び、42％がユニセックスな商品を好んでいます。この変化は、こうした製品がより手に入りやすくなったことと、セルフケアが全体的な健康や身だしなみにいかに貢献するかという意識の高まりが大きく影響しています。

ヘアセラム市場のハイライト

• 2024年には、ヘアトリートメントセラムが最大の市場シェアを占め、皮膚科医の支持と臨床検証によって牽引されました。The Ordinary Multi-Peptide Serum for Hair Densityのような製品は、育毛と頭皮の健康促進に支持されています。これらの美容液には通常、ミノキシジル、カフェイン、ペプチド、ビオチンといった臨床的に証明された成分が含まれており、毛包を刺激し、血行を改善し、毛髪を内部から強化することで、毛髪問題の根本原因に対処します。
• カテゴリー別に見ると、オーガニックヘアセラムの成長は、天然で化学物質を含まない製品に対する消費者の嗜好の高まりによって牽引されています。これらの美容液にはアロエベラ、ココナッツオイル、シアバターが配合されており、髪と頭皮に栄養を与えるビタミンや抗酸化物質を提供しています。Dr. Organic Moroccan Argan Oil Hair Treatment Serumのような製品は、この傾向を象徴しており、パラベン、硫酸塩、合成香料を使用せずに、縮れ毛を抑え、ツヤを与え、頭皮をケアします。
• オンライン販売チャネルを通じた売上は、いつでもどこでもショッピングができ、幅広い品揃えとレビューへのアクセスが可能という利便性が原動力となっています。消費者は、競争力のある価格設定、割引、宅配などの恩恵を受け、パーソナライズされた推奨品や定期購入サービスは、オーダーメイドのヘアケアソリューションを提供することで、ショッピング体験をさらに向上させます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 世界のヘアセラム市場の変数と動向

• 市場イントロダクション
• 浸透と成長の見込みマッピング
• 業界バリューチェーン分析
  • 予約チャネルの分析と動向
• 規制の枠組み
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 世界のヘアセラム市場：製品タイプ別の推定・動向分析

• 世界のヘアセラム市場：製品タイプ別、主なポイント
• 製品タイプ別の変動分析と市場シェア、2024年および2033年
• 製品タイプ別、2021～2033年
  • ヘアトリートメントセラム
  • ヘアスタイリングセラム

第5章 世界のヘアセラム市場：カテゴリー別の推定・動向分析

• 世界のヘアセラム市場：カテゴリー別、主なポイント
• カテゴリー別の変動分析と市場シェア、2024年および2033年
• カテゴリー別、2021～2033年
  • ナチュラル/オーガニック
  • 合成

第6章 世界のヘアセラム市場：流通チャネル別の推定・動向分析

• 世界のヘアセラム市場：流通チャネル別、主なポイント
• 流通チャネル別の変動分析と市場シェア、2024年および2033年
• 流通チャネル別、2021～2033年
  • スーパーマーケット・ハイパーマーケット
  • 薬局・ドラッグストア
  • オンライン小売
  • その他

第7章 世界のヘアセラム市場：地域別の推定・動向分析

• 世界のヘアセラム市場：地域別の展望
• 地域別のマーケットプレイス：重要なポイント
• 地域別、2021～2033年
  • 北米
  • 欧州
  • アジア太平洋
  • 中東・アフリカ
  • 中南米

第8章 世界のヘアセラム市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2024年（％）
• 企業ヒートマップ分析、2024年
• 戦略マッピング
• 企業プロファイル
  • L'Oreal SA
  • The Procter &Gamble Company（P&G）
  • Unilever PLC
  • Kao Corporation
  • Moroccanoil Israel Ltd.
  • Vogue International LLC
  • Estee Lauder Companies Inc.
  • John Paul Mitchell Systems
  • Briogeo
  • Olaplex Holdings, Inc.

List of Tables

• Table 1. Global hair serum market: Key market driver analysis
• Table 2. Global hair serum market: Key market restraint analysis
• Table 3. Global hair serum market estimates & forecast, 2021 - 2033, by product type (USD Million)
• Table 4. Hair treatment serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 5. Hair fall control serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 6. Hair growth serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 7. Dandruff control serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 8. Scalp repair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 9. Other hair treatment serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 10. Hair styling serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 11. Smoothing and Straightening serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 12. Heat Protection serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 13. Other hair styling serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 14. Global hair serum market estimates & forecast, 2021 - 2033, by category (USD Million)
• Table 15. Natural/organic hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 16. Synthetic hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 17. Global hair serum market estimates & forecast, 2021 - 2033, by distribution channel (USD Million)
• Table 18. Global hair serum market estimates & forecast through supermarket and hypermarket, 2021 - 2033 (USD Million)
• Table 19. Global hair serum market estimates & forecast through pharmacy & drugstores, 2021 - 2033 (USD Million)
• Table 20. Global hair serum market estimates & forecast through online retail channels 2021 - 2033 (USD Million)
• Table 21. Global hair serum market estimates & forecast through others sales channel, 2021 - 2033 (USD Million)
• Table 22. Global hair serum market estimates & forecast, by regions (USD Million)
• Table 23. North America hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 24. North America hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 25. North America hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 26. North America hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 27. U.S. macro-economic outlay
• Table 28. U.S. hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 29. U.S. hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 30. U.S. hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 31. U.S. hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 32. Canada macro-economic outlay
• Table 33. Canada hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 34. Canada hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 35. Canada hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 36. Canada hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 37. Mexico macro-economic outlay
• Table 38. Mexico hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 39. Mexico hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 40. Mexico hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 41. Europe hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 42. Europe hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 43. Europe hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 44. Europe hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 45. Germany macro-economic outlay
• Table 46. Germany hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 47. Germany hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 48. Germany hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 49. Germany hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 50. UK macro-economic outlay
• Table 51. UK hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 52. UK hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 53. UK hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 54. UK hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 55. France macro-economic outlay
• Table 56. France hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 57. France hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 58. France hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 59. France hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 60. Italy macro-economic outlay
• Table 61. Italy hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 62. Italy hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 63. Italy hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 64. Italy hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 65. Spain macro-economic outlay
• Table 66. Spain hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 67. Spain hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 68. Spain hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 69. Spain hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 70. Asia Pacific hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 71. Asia Pacific hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 72. Asia Pacific hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 73. Asia Pacific hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 74. China macro-economic outlay
• Table 75. China hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 76. China hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 77. China hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 78. China hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 79. India macro-economic outlay
• Table 80. India hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 81. India hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 82. India hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 83. India hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 84. Japan macro-economic outlay
• Table 85. Japan hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 86. Japan hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 87. Japan hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 88. Japan hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 89. Middle East & Africa hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 90. Middle East & Africa hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 91. Middle East & Africa hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 92. Middle East & Africa hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 93. South Africa macro-economic outlay
• Table 94. South Africa hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 95. South Africa hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 96. South Africa hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 97. South Africa hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 98. Saudi Arabia macro-economic outlay
• Table 99. Saudi Arabia hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 100. Saudi Arabia hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 101. Saudi Arabia hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 102. Central & South America hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 103. Central & South America hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 104. Central & South America hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 105. Central & South America hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 106. Brazil macro-economic outlay
• Table 107. Brazil hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 108. Brazil hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 109. Brazil hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 110. Brazil hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 111. Argentina macro-economic outlay
• Table 112. Argentina hair serum market estimates and forecast, 2021 - 2033 (USD Million)
• Table 113. Argentina hair serum market revenue estimates and forecast by product type, 2021 - 2033 (USD Million)
• Table 114. Argentina hair serum market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
• Table 115. Argentina hair serum market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
• Table 116. Recent developments & impact analysis, by key market participants
• Table 117. Company market share, 2024 (%)
• Table 118. Company heat map analysis, 2024
• Table 119. Companies implementing key strategies

List of Figures

• Fig. 1 Global hair serum market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape Snapshot
• Fig. 10 Parent industry and global hair serum market size, 2024 (USD Million)
• Fig. 11 Global hair serum market: Value chain analysis
• Fig. 12 Global hair serum market: Dynamics
• Fig. 13 Global hair serum market: Porter's five forces analysis
• Fig. 14 Global hair serum market, Product type: Key takeaways
• Fig. 15 Global hair serum market: Product type movement analysis, 2024 & 2033 (%)
• Fig. 16 Hair treatment serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 17 Hair fall control serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 18 Hair growth serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 19 Dandruff control serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 20 Scalp repair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 21 Other hair treatment serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 22 Hair styling serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 23 Fizz control serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 24 Smoothening and straightening serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 25 Heat protection serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 26 Other hair styling serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 27 Global hair serum market, Category: Key takeaways
• Fig. 28 Global hair serum market: Category movement analysis, 2024 & 2033 (%)
• Fig. 29 Natural/organic hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 30 Synthetic hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 31 Global hair serum market, Distribution channel: Key takeaways
• Fig. 32 Global hair serum market: Distribution channel movement analysis, 2024 & 2033 (%)
• Fig. 33 Global hair serum market estimates & forecast through supermarket and hypermarket, 2021 - 2033 (USD Million)
• Fig. 34 Global hair serum market estimates & forecast through pharmacy & drugstores 2021 - 2033 (USD Million)
• Fig. 35 Global hair serum market estimates & forecast through online retail, 2021 - 2033 (USD Million)
• Fig. 36 Global hair serum market estimates & forecast through others sales channel, 2021 - 2033 (USD Million)
• Fig. 37 Global hair serum market: Regional outlook, 2024 & 2033, (USD Million)
• Fig. 38 Regional marketplace: Key takeaways
• Fig. 39 North America hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 40 US hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 41 Canada hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 42 Mexico hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 43 Europe hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 44 Germany hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 45 UK hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 46 France hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 47 Italy hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 48 Spain hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 49 Asia Pacific hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 50 China hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 51 India hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 52 Japan hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 53 Australia & New Zealand hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 54 South Korea hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 55 Central and South America hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 56 Brazil hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 57 Middle East & Africa hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 58 South Africa hair serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 59 Key company categorization
• Fig. 60 Company market share analysis, 2024
• Fig. 61 The strategic framework of the Global hair serum market

Hair Serum Market Growth & Trends:

The global hair serum market size was estimated to be valued at USD 2442.1 million by 2033, growing at a CAGR of 7.1% over the forecast period, according to a report by Grand View Research, Inc.Growing concerns about hair fall, thinning, and scalp health drive the demand for specialized hair serums. Consumers are showing a strong preference for clean, natural, and multi-functional formulations, which is contributing to the rapid growth of this category. Influencer marketing and social media trends are key to boosting product visibility and strengthening brand engagement.

Tech-enabled hair care is rapidly evolving as brands harness AI, digital quizzes, and mobile apps to offer personalized product recommendations based on individual hair types and concerns. Hair serums have become a central element of this personalization movement, with targeted solutions addressing specific needs like scalp care, frizz management, and volume boosting. Innovative startups such as Function of Beauty and Prose lead this shift, using consumer insights from online assessments to craft customized hair serum formulas. This trend toward hyper-personalized beauty routines strongly appeals to Gen Z and millennials, who seek products that align closely with their unique hair care goals.

Personal care habits are evolving, with men and women increasingly embracing a broader range of self-care products. Notably, men are becoming more proactive about their skincare and hair care routines, showing a growing interest in specialized items like hair serums. A 2022 survey revealed that 96% of men purchase grooming products for themselves, with 56% spending between $26 and $100 monthly on personal care. Additionally, 87% of men choose products specifically marketed to them, while 42% prefer unisex options. This shift is largely influenced by the greater accessibility of these products and a heightened awareness of how self-care contributes to overall well-being and personal appearance.

Hair Serum Market Report Highlights:

• In 2024, hair treatment serums type held the largest market share, driven by dermatologist endorsements and clinical validation. Products like The Ordinary Multi-Peptide Serum for Hair Density are favored for promoting hair growth and scalp health. These serums typically contain clinically proven ingredients such as minoxidil, caffeine, peptides, and biotin, which address the root causes of hair issues by stimulating follicles, improving circulation, and strengthening hair from within.
• Based on category, the organic hair serum segment's growth is driven by rising consumer preference for natural, chemical-free products. These serums are formulated with aloe vera, coconut oil, and shea butter, which offer vitamins and antioxidants that nourish the hair and scalp. Products like Dr. Organic Moroccan Argan Oil Hair Treatment Serum exemplify this trend, providing frizz control, shine, and scalp care without parabens, sulfates, or synthetic fragrances.
• Sales through online sales channels are driven by the convenience of shopping anytime, anywhere, with a wide product selection and access to reviews. Consumers benefit from competitive pricing, discounts, and home delivery, while personalized recommendations and subscription services further enhance the shopping experience by offera ing tailored hair care solution.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Product type Outlook
• 2.3. Category Outlook
• 2.4. Distribution Channel Outlook
• 2.5. Regional Outlook
• 2.6. Competitive Landscape Snapshot

Chapter 3. Global Hair Serum Market Variables and Trends

• 3.1. Market Introduction
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Booking Channel Analysis & Trends
• 3.4. Regulatory Framework
• 3.5. Market Dynamics
  • 3.5.1. Market Driver Analysis
  • 3.5.2. Market Restraint Analysis
  • 3.5.3. Market Opportunities
  • 3.5.4. Market Challenges
• 3.6. Industry Analysis Tools
  • 3.6.1. Porter's Five Forces Analysis
• 3.7. Market Entry Strategies

Chapter 4. Global Hair Serum Market: Form Estimates & Trend Analysis

• 4.1. Global Hair Serum Market, By Form: Key Takeaways
• 4.2. Product type Movement Analysis & Market Share, 2024 & 2033
• 4.3. Market Estimates & Forecasts, by Product type, 2021 - 2033 (USD Million)
  • 4.3.1. Hair Treatment Serum
    • 4.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.1.2. Hair Fall Control
      • 4.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.1.3. Hair Growth
      • 4.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.1.4. Dandruff Control
      • 4.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.1.5. Scalp Repair
      • 4.3.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.1.6. Others
      • 4.3.1.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 4.3.2. Hair Styling Serum
    • 4.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.2.2. Frizz Control
      • 4.3.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.2.3. Smoothing and Straightening
      • 4.3.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.2.4. Heat Protection
      • 4.3.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 4.3.2.5. Others
      • 4.3.2.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 5. Global Hair Serum Market: Category Estimates & Trend Analysis

• 5.1. Global Hair Serum Market, By Category: Key Takeaways
• 5.2. Category Movement Analysis & Market Share, 2024 & 2033
• 5.3. Market Estimates & Forecasts, by Category, 2021 - 2033 (USD Million)
  • 5.3.1. Natural/Organic
    • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.3.2. Synthetic
    • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. Global Hair Serum Market: Distribution Channel Estimates & Trend Analysis

• 6.1. Global Hair Serum Market, By Distribution Channel: Key Takeaways
• 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
• 6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
  • 6.3.1. Supermarket and Hypermarket
    • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 6.3.2. Pharmacy & Drugstores
    • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 6.3.3. Online Retail
    • 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 6.3.4. Others
    • 6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. Global Hair Serum Market: Regional Estimates & Trend Analysis

• 7.1. Global Hair Serum Market: Regional Outlook
• 7.2. Regional Marketplaces: Key Takeaways
• 7.3. Market Estimates & Forecasts, by Region, 2021 - 2033 (USD Million)
  • 7.3.1. North America
    • 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.1.2. U.S.
      • 7.3.1.2.1. Key country dynamics
      • 7.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.1.3. Canada
      • 7.3.1.3.1. Key country dynamics
      • 7.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.1.4. Mexico
      • 7.3.1.4.1. Key country dynamics
      • 7.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 7.3.2. Europe
    • 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.2.2. Germany
      • 7.3.2.2.1. Key country dynamics
      • 7.3.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.2.3. UK
      • 7.3.2.3.1. Key country dynamics
      • 7.3.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.2.4. France
      • 7.3.2.4.1. Key country dynamics
      • 7.3.2.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.2.5. Italy
      • 7.3.2.5.1. Key country dynamics
      • 7.3.2.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.2.6. Spain
      • 7.3.2.6.1. Key country dynamics
      • 7.3.2.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 7.3.3. Asia Pacific
    • 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.3.2. China
      • 7.3.3.2.1. Key country dynamics
      • 7.3.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.3.3. India
      • 7.3.3.3.1. Key country dynamics
      • 7.3.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.3.4. Japan
      • 7.3.3.4.1. Key country dynamics
      • 7.3.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 7.3.4. Middle East & Africa
    • 7.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.4.2. South Africa
      • 7.3.4.2.1. Key country dynamics
      • 7.3.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.4.3. Saudi Arabia
      • 7.3.4.3.1. Key country dynamics
      • 7.3.4.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 7.3.5. Central & South America
    • 7.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.5.2. Brazil
      • 7.3.5.2.1. Key country dynamics
      • 7.3.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.5.3. Argentina
      • 7.3.5.3.1. Key country dynamics
      • 7.3.5.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 8. Global Hair Serum Market: Competitive Analysis

• 8.1. Recent Developments & Impact Analysis by Key Market Participants
• 8.2. Company Categorization
• 8.3. Participant's Overview
• 8.4. Financial performance
• 8.5. Product Benchmarking
• 8.6. Company Market Share Analysis, 2024 (%)
• 8.7. Company Heat Map Analysis, 2024
• 8.8. Strategy Mapping
• 8.9. Company Profiles
  • 8.9.1. L'Oreal S.A.
    • 8.9.1.1. Company Overview
    • 8.9.1.2. Financial performance
    • 8.9.1.3. Product Portfolios
    • 8.9.1.4. Strategic Initiatives
  • 8.9.2. The Procter & Gamble Company (P&G)
    • 8.9.2.1. Company Overview
    • 8.9.2.2. Financial performance
    • 8.9.2.3. Product Portfolios
    • 8.9.2.4. Strategic Initiatives
  • 8.9.3. Unilever PLC
    • 8.9.3.1. Company Overview
    • 8.9.3.2. Financial performance
    • 8.9.3.3. Product Portfolios
    • 8.9.3.4. Strategic Initiatives
  • 8.9.4. Kao Corporation
    • 8.9.4.1. Company Overview
    • 8.9.4.2. Financial performance
    • 8.9.4.3. Product Portfolios
    • 8.9.4.4. Strategic Initiatives
  • 8.9.5. Moroccanoil Israel Ltd.
    • 8.9.5.1. Company Overview
    • 8.9.5.2. Financial performance
    • 8.9.5.3. Product Portfolios
    • 8.9.5.4. Strategic Initiatives
  • 8.9.6. Vogue International LLC
    • 8.9.6.1. Company Overview
    • 8.9.6.2. Financial performance
    • 8.9.6.3. Product Portfolios
    • 8.9.6.4. Strategic Initiatives
  • 8.9.7. Estee Lauder Companies Inc.
    • 8.9.7.1. Company Overview
    • 8.9.7.2. Financial performance
    • 8.9.7.3. Product Portfolios
    • 8.9.7.4. Strategic Initiatives
  • 8.9.8. John Paul Mitchell Systems
    • 8.9.8.1. Company Overview
    • 8.9.8.2. Financial performance
    • 8.9.8.3. Product Portfolios
    • 8.9.8.4. Strategic Initiatives
  • 8.9.9. Briogeo
    • 8.9.9.1. Company Overview
    • 8.9.9.2. Financial performance
    • 8.9.9.3. Product Portfolios
    • 8.9.9.4. Strategic Initiatives
  • 8.9.10. Olaplex Holdings, Inc.
    • 8.9.10.1. Company Overview
    • 8.9.10.2. Financial performance
    • 8.9.10.3. Product Portfolios
    • 8.9.10.4. Strategic Initiatives