市場調査レポート

商品コード

1747518

ヘアセラム市場：製品タイプ別、用途別、エンドユーザー別、流通チャネル別、地域別

Hair Serum Market, By Product Type, By Application, By End User, By Distribution Channel, By Region

出版日: 2025年05月20日
発行: Coherent Market Insights
ページ情報: 英文 140 Pages
納期: 2～3営業日

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概要
目次

概要

サンプル依頼リストに入れる

ヘアセラムの世界市場は、2025年には13億5,000万米ドルと推定され、2032年には23億5,000万米ドルに達する見込みで、2025年から2032年までのCAGRで8.2％の成長が予測されています。

レポート範囲		レポート詳細
基準年	2024	2025年の市場規模	13億5,000万米ドル
実績データ	2020年から2024年まで	予測期間	2025年から2032年
予測期間：2025年～2032年 CAGR：	8.20%	2032年の価値予測	23億5,000万米ドル

世界のヘアセラム市場は、様々な髪の悩みに的を絞ったソリューションを提供するヘアケア製品への需要の高まりにより、近年著しい成長を遂げています。ヘアセラムは、縮れ毛、乾燥、ダメージ、ツヤ不足といった特定の髪の問題に対処するために設計された濃縮処方です。軽くてべたつかないこれらの製品は、髪に塗布することで栄養を与え、保護し、スタイリングに効果を発揮します。ヘアセラムの市場は急速に拡大しており、さまざまな髪質や悩みに応じた幅広い製品が販売されています。消費者が髪の健康の重要性を認識するようになり、高品質のヘアケア製品への投資を厭わなくなったことから、ヘアセラムの需要は今後も上昇基調を続けると予想されます。

市場力学：

世界のヘアセラム市場は、その成長を促進し、その拡大を抑制し、技術革新と市場開拓の機会を提供するいくつかの重要な要因の影響を受けています。市場促進要因のひとつは、ヘアケアの重要性と専用ヘア製品を使用するメリットに対する消費者の意識の高まりです。人々は自分の外見や、全体的な美しさにおける健康な髪の役割を意識するようになり、美容液のような高級ヘアケア製品への投資を厭わなくなりました。さらに、特に新興諸国では可処分所得が増加しているため、消費者は身だしなみや美容製品により多くの資金を充てることができるようになっています。しかし市場には、偽造品の出回りや高級美容液の高価格といった抑制要因もあります。さらに、オイルやマスクなどの代替ヘアケア製品の存在は、ヘアセラム市場の成長にとって課題となり得る。こうした市場抑制要因はあるもの、メーカーにとっては、消費者の嗜好の進化に対応する新製品を革新的に開発する大きなチャンスとなっています。例えば、有害な化学物質を含まず、環境に優しい製品を求める消費者が増えているため、天然素材やオーガニックのヘアセラムの需要は増加傾向にあります。さらに、eコマースプラットフォームの人気の高まりは、ヘアセラムブランドがより多くの消費者層にリーチし、市場でのプレゼンスを拡大するための新たな道を開いています。

本調査の主な特徴

本レポートでは、世界のヘアセラム市場を詳細に分析し、2024年を基準年とした予測期間（2025-2032年）の市場規模（10億米ドル）と年間平均成長率（CAGR%）を掲載しています。
さまざまなセグメントにわたる潜在的な収益機会を解明し、この市場の魅力的な投資提案のマトリックスについて説明しています。
また、市場促進要因、抑制要因、機会、新製品の上市や承認、市場動向、地域別の展望、主要企業が採用する競争戦略などに関する重要な考察も提供しています。
企業ハイライト、製品ポートフォリオ、主要なハイライト、財務実績、戦略などのパラメータに基づいて、世界の毛髪美容液市場の主要企業をプロファイルしています。
このレポートからの洞察により、マーケティング担当者や企業の経営陣は、将来の製品の発売、タイプのアップグレード、市場拡大、マーケティング戦術に関する情報に基づいた意思決定を行うことができます。
この調査レポートは、投資家、サプライヤー、製品メーカー、販売業者、新規参入者、財務アナリストなど、この業界の様々な利害関係者を対象としています。
利害関係者は、世界のヘアセラム市場を分析する際に使用される様々な戦略マトリックスを通じて、意思決定を容易にすることができます。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 1.35 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	8.20%	2032 Value Projection:	USD 2.35 Bn

The global hair serum market has witnessed significant growth in recent years, driven by the increasing demand for hair care products that offer targeted solutions for various hair concerns. Hair serums are concentrated formulas designed to address specific hair issues such as frizz, dryness, damage, and lack of shine. These lightweight, non-greasy products are applied to the hair to provide nourishment, protection, and styling benefits. The market for hair serums has been expanding rapidly, with a wide range of products available for different hair types and concerns. As consumers become more aware of the importance of hair health and are willing to invest in high-quality hair care products, the demand for hair serums is expected to continue its upward trajectory in the coming years.

Market Dynamic:

The global hair serum market is influenced by several key factors that drive its growth, restrain its expansion, and present opportunities for innovation and development. One of the primary drivers of the market is the increasing consumer awareness about the importance of hair care and the benefits of using specialized hair products. As people become more conscious of their appearance and the role of healthy hair in overall beauty, they are willing to invest in premium hair care products like serums. Additionally, the rise in disposable incomes, particularly in developing countries, has enabled consumers to allocate more funds towards personal grooming and beauty products. However, the market also faces certain restraints, such as the availability of counterfeit products and the high cost of premium hair serums, which can limit the adoption among price-sensitive consumers. Moreover, the presence of alternative hair care products, such as oils and masks, can pose a challenge to the growth of the hair serum market. Despite these restraints, the market presents significant opportunities for manufacturers to innovate and develop new products that cater to evolving consumer preferences. For instance, the demand for natural and organic hair serums is on the rise, as consumers increasingly seek products that are free from harmful chemicals and are eco-friendly. Furthermore, the growing popularity of e-commerce platforms has opened up new avenues for hair serum brands to reach a wider consumer base and expand their market presence.

Key Features of the Study:

This report provides in-depth analysis of the global hair serum market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global hair serum market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include L'Oreal S.A., Procter & Gamble Co., Unilever, Estee Lauder Companies Inc., Henkel AG & Co. KGaA, Revlon Inc., Shiseido Company, Limited, Kerastase, Matrix Essentials, Moroccanoil, OGX, Davines S.p.A., Burt's Bees, and Biosilk, Paul Mitchell
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global hair serum market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global hair serum market

Market Segmentation

Product Type Insights (Revenue, USD Bn, 2020 - 2032)
- Silicone-Based Hair Serums
- Oil-Based Hair Serums
- Water-Based Hair Serums
Application Insights (Revenue, USD Bn, 2020 - 2032)
- Hair Repair
- Hair Styling
- Hair Protection
- Anti-Frizz
- Others
End User Insights (Revenue, USD Bn, 2020 - 2032)
- Men
- Women
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Online
- Offline
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Others
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- L'Oreal S.A.
- Procter & Gamble Co.
- Unilever
- Estee Lauder Companies Inc.
- Henkel AG & Co. KGaA
- Revlon Inc.
- Shiseido Company, Limited
- Kerastase
- Matrix Essentials
- Moroccanoil
- OGX
- Davines S.p.A.
- Burt's Bees
- Biosilk
- Paul Mitchell

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Hair Serum Market, By Product Type
- Global Hair Serum Market, By Application
- Global Hair Serum Market, By End User
- Global Hair Serum Market, By Distribution Channel
- Global Hair Serum Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Hair Serum Market, By Product Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Silicone-Based Hair Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Oil-Based Hair Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Water-Based Hair Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Hair Serum Market, By Application, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Hair Repair
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Hair Styling
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Hair Protection
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Anti-Frizz
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Hair Serum Market, By End User, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Hair Serum Market, By Distribution Channel, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  - Supermarkets and Hypermarkets
  - Pharmacy Stores
  - Others

8. Global Hair Serum Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

9. Competitive Landscape

L'Oreal S.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Procter & Gamble Co.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Unilever
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Estee Lauder Companies Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Henkel AG & Co. KGaA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Revlon Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Shiseido Company, Limited
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kerastase
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Matrix Essentials
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Moroccanoil
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
OGX
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Davines S.p.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Burt's Bees
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Biosilk
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Paul Mitchell
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

10. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

11. References and Research Methodology

References
Research Methodology
About us

ヘアセラム市場：製品タイプ別、用途別、エンドユーザー別、流通チャネル別、地域別

Hair Serum Market, By Product Type, By Application, By End User, By Distribution Channel, By Region

本調査の主な特徴

目次

第1章調査の目的と前提条件

第2章市場の展望

第3章市場力学、規制、動向分析

第4章世界のヘアセラム市場、製品タイプ別、2020年～2032年

第5章世界のヘアセラム市場、用途別、2020年～2032年

第6章世界のヘアセラム市場、エンドユーザー別、2020年～2032年

第7章世界のヘアセラム市場、流通チャネル別、2020年～2032年

第8章世界のヘアセラム市場、地域別、2020年～2032年

第9章競合情勢

第10章アナリストの推奨事項

第11章参考文献と調査手法

Key Features of the Study:

Market Segmentation

Table of Contents

1. Research Objectives and Assumptions

2. Market Purview

3. Market Dynamics, Regulations, and Trends Analysis

4. Global Hair Serum Market, By Product Type, 2020-2032, (USD Bn)

5. Global Hair Serum Market, By Application, 2020-2032, (USD Bn)

6. Global Hair Serum Market, By End User, 2020-2032, (USD Bn)

7. Global Hair Serum Market, By Distribution Channel, 2020-2032, (USD Bn)

8. Global Hair Serum Market, By Region, 2020 - 2032, Value (USD Bn)

9. Competitive Landscape

10. Analyst Recommendations

11. References and Research Methodology

ヘアセラム市場：製品タイプ別、用途別、エンドユーザー別、流通チャネル別、地域別

Hair Serum Market, By Product Type, By Application, By End User, By Distribution Channel, By Region

本調査の主な特徴

目次

第1章 調査の目的と前提条件

第2章 市場の展望

第3章 市場力学、規制、動向分析

第4章 世界のヘアセラム市場、製品タイプ別、2020年～2032年

第5章 世界のヘアセラム市場、用途別、2020年～2032年

第6章 世界のヘアセラム市場、エンドユーザー別、2020年～2032年

第7章 世界のヘアセラム市場、流通チャネル別、2020年～2032年

第8章 世界のヘアセラム市場、地域別、2020年～2032年

第9章 競合情勢

第10章 アナリストの推奨事項

第11章 参考文献と調査手法

Key Features of the Study:

Market Segmentation

Table of Contents

1. Research Objectives and Assumptions

2. Market Purview

3. Market Dynamics, Regulations, and Trends Analysis

4. Global Hair Serum Market, By Product Type, 2020-2032, (USD Bn)

5. Global Hair Serum Market, By Application, 2020-2032, (USD Bn)

6. Global Hair Serum Market, By End User, 2020-2032, (USD Bn)

7. Global Hair Serum Market, By Distribution Channel, 2020-2032, (USD Bn)

8. Global Hair Serum Market, By Region, 2020 - 2032, Value (USD Bn)

9. Competitive Landscape

10. Analyst Recommendations

11. References and Research Methodology

第1章調査の目的と前提条件

第2章市場の展望

第3章市場力学、規制、動向分析

第4章世界のヘアセラム市場、製品タイプ別、2020年～2032年

第5章世界のヘアセラム市場、用途別、2020年～2032年

第6章世界のヘアセラム市場、エンドユーザー別、2020年～2032年

第7章世界のヘアセラム市場、流通チャネル別、2020年～2032年

第8章世界のヘアセラム市場、地域別、2020年～2032年

第9章競合情勢

第10章アナリストの推奨事項

第11章参考文献と調査手法