Product Code: PM5814
According to a new study by Polaris Market Research, the global hair serum market size is expected to reach USD 2.72 billion by 2034. The report "Hair Serum Market Size, Share, Trends, & Industry Analysis Report By Product Type (Hair Treatment Serum and Hair Styling Serum), By Category, By Distribution Channel, By Region - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The hair serum market encompasses the production and sale of liquid-based hair care products specifically formulated to address various hair concerns. These serums contain active ingredients such as vitamins, proteins, and oils that help nourish, protect, and improve the overall appearance and health of hair. Hair serums provide benefits such as frizz control, shine, smoothness, and protection from environmental damage or heat styling, serving as a vital part of many consumers' daily grooming routines.
There is a rising global awareness among consumers about hair health and the importance of using targeted products to combat issues such as damage, hair fall, and dullness. Additionally, the increasing influence of social media and beauty influencers plays a crucial role, as these platforms effectively showcase the benefits and results of hair serums in hair styling, driving consumer interest and demand for innovative and specialized formulations. This has led to a dynamic market with a diverse range of products catering to different hair types and concerns.
Hair Serum Market Report Highlights
By product type, the hair treatment serums segment held the largest share in 2024. This is largely driven by growing consumer concerns about hair health issues such as damage, hair fall, and scalp wellness. This leads people to seek specialized solutions that offer restorative and protective benefits.
By category, the synthetic segment dominated the hair serum market in 2024. Their widespread availability, often at more accessible price points, and ability to deliver instant cosmetic benefits such as shine and frizz control through effective formulation contribute to their strong market position.
By distribution channel, the supermarkets and hypermarkets segment represented the largest share in 2024. Their extensive reach, convenience for consumers to purchase alongside other household items, and the wide array of brands available make them a primary retail point.
By region, Asia Pacific holds the largest share of the hair serum market globally. This is driven by increasing disposable incomes, a growing awareness of personal grooming, and the strong influence of beauty trends that emphasize comprehensive hair care routines across the region.
A few key players in the market include L'Oreal S.A.; The Procter & Gamble Company; Unilever PLC; Henkel AG & Co. KGaA; Kao Corporation; Shiseido Company, Limited; Revlon Consumer Products Corporation; John Paul Mitchell Systems; The Estee Lauder Companies Inc.; and COTY INC.
Polaris Market Research has segmented the hair serum market report on the basis of product type, category, distribution channel, and region:
By Product Type Outlook (Revenue - USD Billion, 2020-2034)
Hair Treatment Serum
Hair Fall Control
Hair Growth
Dandruff Control
Scalp Repair
Others
Hair Styling Serum
Frizz Control
Smoothing and Straightening
Heat Protection
Others
By Category Outlook (Revenue - USD Billion, 2020-2034)
Natural/Organic
Synthetic
By Distribution Channel Outlook (Revenue - USD Billion, 2020-2034)
Supermarkets & Hypermarkets
Pharmacy & Drug Store
Online Retail
Others
By Regional Outlook (Revenue - USD Billion, 2020-2034)
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Netherlands
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Malaysia
South Korea
Indonesia
Australia
Vietnam
Rest of Asia Pacific
Middle East & Africa
Saudi Arabia
UAE
Israel
South Africa
Rest of Middle East & Africa
Latin America
Mexico
Brazil
Argentina
Rest of Latin America
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Source
- 3.2.1. Primary Source
- 3.2.2. Secondary Source
4. Global Hair Serum Market Insights
- 4.1. Hair Serum Market - Market Snapshot
- 4.2. Hair Serum Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Growing Consumer Awareness of Hair Health
- 4.2.1.2. Influence of Social Media and Beauty Influencers
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Counterfeit products and product authenticity issues
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Hair Serum Market Application Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Hair Serum Market, by Product Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 5.3. Hair Treatment Serum
- 5.3.1. Global Hair Serum Market, by Hair Treatment Serum, by Region, 2020-2034 (USD Billion)
- 5.3.2. Hair Fall Control
- 5.3.3. Hair Growth
- 5.3.4. Dandruff Control
- 5.3.5. Scalp Repair
- 5.3.6. Others
- 5.4. Hair Styling Serum
- 5.4.1. Global Hair Serum Market, by Hair Styling Serum, by Region, 2020-2034 (USD Billion)
- 5.4.2. Frizz Control
- 5.4.3. Smoothing and Straightening
- 5.4.4. Heat Protection
- 5.4.5. Others
6. Global Hair Serum Market, by Category
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 6.3. Natural/Organic
- 6.3.1. Global Hair Serum Market, by Natural/Organic, by Region, 2020-2034 (USD Billion)
- 6.4. Synthetic
- 6.4.1. Global Hair Serum Market, by Synthetic, by Region, 2020-2034 (USD Billion)
7. Global Hair Serum Market, by Distribution Channel
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 7.3. Supermarkets & Hypermarkets
- 7.3.1. Global Hair Serum Market, by Supermarkets & Hypermarkets, by Region, 2020-2034 (USD Billion)
- 7.4. Pharmacy & Drug Store
- 7.4.1. Global Hair Serum Market, by Pharmacy & Drug Store, by Region, 2020-2034 (USD Billion)
- 7.5. Online Retail
- 7.5.1. Global Hair Serum Market, by Online Retail, by Region, 2020-2034 (USD Billion)
- 7.6. Others
- 7.6.1. Global Hair Serum Market, by Others, by Region, 2020-2034 (USD Billion)
8. Global Hair Serum Market, by Geography
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. Hair Serum Market Assessment, By Geography, 2020-2034 (USD Billion)
- 8.3. Hair Serum Market - North America
- 8.3.1. North America: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.3.2. North America: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.3.3. North America: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.3.4. Hair Serum Market - U.S.
- 8.3.4.1. U.S.: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.3.4.2. U.S.: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.3.4.3. U.S.: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.3.5. Hair Serum Market - Canada
- 8.3.5.1. Canada: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.3.5.2. Canada: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.3.5.3. Canada: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4. Hair Serum Market - Europe
- 8.4.1. Europe: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.4.2. Europe: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.4.3. Europe: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.4. Hair Serum Market - UK
- 8.4.4.1. UK: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.4.4.2. UK: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.4.4.3. UK: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.5. Hair Serum Market - France
- 8.4.5.1. France: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.4.5.2. France: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.4.5.3. France: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.6. Hair Serum Market - Germany
- 8.4.6.1. Germany: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.4.6.2. Germany: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.4.6.3. Germany: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.7. Hair Serum Market - Italy
- 8.4.7.1. Italy: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.4.7.2. Italy: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.4.7.3. Italy: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.8. Hair Serum Market - Spain
- 8.4.8.1. Spain: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.4.8.2. Spain: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.4.8.3. Spain: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.9. Hair Serum Market - Netherlands
- 8.4.9.1. Netherlands: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.4.9.2. Netherlands: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.4.9.3. Netherlands: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.10. Hair Serum Market - Russia
- 8.4.10.1. Russia: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.4.10.2. Russia: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.4.10.3. Russia: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.11. Hair Serum Market - Rest of Europe
- 8.4.11.1. Rest of Europe: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.4.11.2. Rest of Europe: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.4.11.3. Rest of Europe: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5. Hair Serum Market - Asia Pacific
- 8.5.1. Asia Pacific: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.5.2. Asia Pacific: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.5.3. Asia Pacific: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.4. Hair Serum Market - China
- 8.5.4.1. China: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.5.4.2. China: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.5.4.3. China: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.5. Hair Serum Market - India
- 8.5.5.1. India: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.5.5.2. India: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.5.5.3. India: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.6. Hair Serum Market - Malaysia
- 8.5.6.1. Malaysia: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.5.6.2. Malaysia: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.5.6.3. Malaysia: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.7. Hair Serum Market - Japan
- 8.5.7.1. Japan: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.5.7.2. Japan: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.5.7.3. Japan: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.8. Hair Serum Market - Indonesia
- 8.5.8.1. Indonesia: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.5.8.2. Indonesia: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.5.8.3. Indonesia: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.9. Hair Serum Market - South Korea
- 8.5.9.1. South Korea: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.5.9.2. South Korea: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.5.9.3. South Korea: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.10. Hair Serum Market - Australia
- 8.5.10.1. Australia: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.5.10.2. Australia: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.5.10.3. Australia: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.11. Hair Serum Market - Rest of Asia Pacific
- 8.5.11.1. Rest of Asia Pacific: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.5.11.2. Rest of Asia Pacific: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.5.11.3. Rest of Asia Pacific: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6. Hair Serum Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.6.2. Middle East & Africa: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.6.3. Middle East & Africa: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.4. Hair Serum Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.6.4.2. Saudi Arabia: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.6.4.3. Saudi Arabia: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.5. Hair Serum Market - UAE
- 8.6.5.1. UAE: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.6.5.2. UAE: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.6.5.3. UAE: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.6. Hair Serum Market - Israel
- 8.6.6.1. Israel: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.6.6.2. Israel: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.6.6.3. Israel: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.7. Hair Serum Market - South Africa
- 8.6.7.1. South Africa: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.6.7.2. South Africa: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.6.7.3. South Africa: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.8. Hair Serum Market - Rest of Middle East & Africa
- 8.6.8.1. Rest of Middle East & Africa: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.6.8.2. Rest of Middle East & Africa: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.6.8.3. Rest of Middle East & Africa: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7. Hair Serum Market - Latin America
- 8.7.1. Latin America: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.7.2. Latin America: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.7.3. Latin America: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.4. Hair Serum Market - Mexico
- 8.7.4.1. Mexico: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.7.4.2. Mexico: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.7.4.3. Mexico: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.5. Hair Serum Market - Brazil
- 8.7.5.1. Brazil: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.7.5.2. Brazil: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.7.5.3. Brazil: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.6. Hair Serum Market - Argentina
- 8.7.6.1. Argentina: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.7.6.2. Argentina: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.7.6.3. Argentina: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.7. Hair Serum Market - Rest of Latin America
- 8.7.7.1. Rest of Latin America: Hair Serum Market, by Product Type, 2020-2034 (USD Billion)
- 8.7.7.2. Rest of Latin America: Hair Serum Market, by Category, 2020-2034 (USD Billion)
- 8.7.7.3. Rest of Latin America: Hair Serum Market, by Distribution Channel, 2020-2034 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. COTY INC.
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Henkel AG & Co. KGaA
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. John Paul Mitchell Systems
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. Kao Corporation
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. L'Oreal S.A.
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Revlon Consumer Products Corporation
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. Shiseido Company, Limited
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. The Estee Lauder Companies Inc.
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. The Procter & Gamble Company
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. Unilever PLC
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development