A2P＆P2Aメッセージング市場：タイプ別、トラフィック別、メッセージングプラットフォーム別、産業別、アプリケーション別-2023-2030年の世界予測

A2P＆P2Aメッセージング市場規模は2022年に671億米ドルと推定され、2023年には717億7,000万米ドルに達し、CAGR 7.11%で2030年には1,163億3,000万米ドルに達すると予測されます。

世界のA2P＆P2Aメッセージング市場

A2Pメッセージング（Application-to-Person messaging）は通常、企業や組織が運営するアプリケーションから個々のユーザーのデバイスにメッセージを送信します。この通信形態は、通知、アラート、マーケティングメッセージ、ワンタイムパスワード（OTP）、販促コンテンツの送信など、さまざまな目的で広く利用されています。メッセージコンテンツは、SMS、MMS、またはアプリ内プッシュ通知で配信することができます。P2Aメッセージング（Person-to-Application messaging）は、A2Pの逆プロセスであり、個々のユーザーがアプリケーションに向けてコミュニケーションを開始します。このタイプのインタラクションには、アポイントメントの確認、情報のリクエスト、SMSベースのアンケートや投票への参加など、A2Pメッセージに対するユーザーの応答が含まれます。P2Aメッセージングは、顧客と企業間の双方向コミュニケーションチャネルを提供し、エンゲージメントを促進し、即時のフィードバックを可能にします。A2P＆P2Aメッセージング市場の対象範囲は、モバイルメッセージングサービスを活用して世界中の顧客にアプローチすることを目的とするあらゆるビジネス分野に及びます。SMSの配信と受信を最適化するための様々なプラットフォーム、サービス、技術的進歩をカバーしています。A2P＆P2Aメッセージング市場は、収益性を高めるために消費者とのインタラクションに参加する必要性、モバイルマーケティングやオムニチャネル広告の増加、銀行、ヘルスケア、小売、eコマースにおける顧客コミュニケーションサービスの採用などにより成長しています。しかし、A2P＆P2Aメッセージングの採用には、各国固有のガイドラインと結びついた現地規制の存在や、通信事業者の収益に影響するグレールートの悪用の特定と防止といった課題があります。A2Pメッセージング分野におけるリッチコミュニケーションサービス（RCS）、パーソナライズされたメッセージングキャンペーンのためのAIと機械学習の統合、通信事業者とオーバーザトップ（OTT）プレーヤー間のコラボレーションは、A2P＆P2Aメッセージング市場が今後数年で成長する潜在的な機会を提示しています。

地域別インサイト

南北アメリカ、特に米国とカナダでは、A2P（アプリケーション対個人）およびP2A（個人対アプリケーション）のメッセージングサービスが大きな成長を遂げています。スマートフォンの普及率の上昇、堅調なeコマース部門、テクノロジーの高度な導入といった要因が、この拡大に寄与しています。これらの地域の消費者ニーズは、利便性、時間効率、パーソナライズされた体験を中心に展開されることが多いです。A2Pメッセージングは、マーケティング、通知サービス、銀行アラート、二要素認証システムなどに広く利用されています。南米諸国では、モバイル経済の成長とともにA2Pメッセージングの採用が増加しています。この地域の顧客は価格に敏感な傾向があるため、携帯電話事業者はA2Pメッセージングサービスを他のサービスと独創的にバンドルしてユーザーを誘致しています。中国と日本は、アジア太平洋地域におけるA2PおよびP2Aメッセージングの重要な市場です。両地域とも技術革新への意欲を示し、消費者はモバイルバンキング、オンラインショッピング、A2Pメッセージングを含む安全で迅速な通信チャネルを必要とするその他のデジタル対応サービスに対して高い受容性を示しています。中国では、巨大なeコマース産業とそれを支える規制環境があり、A2Pメッセージングは業務と顧客サービスの基本となっています。インドはA2Pメッセージングの急成長市場であり、急成長する若年層、スマートフォン利用の増加、デジタルトランスフォーメーションへの取り組みがその原動力となっています。欧州のA2P＆P2Aメッセージング市場は、GDPR（一般データ保護規則）など、データ保護とプライバシーを優先する強力な規制枠組みに支えられて成熟しつつあります。企業は消費者とのエンゲージメントや取引通知のためにA2Pソリューションを導入しています。リッチ・コミュニケーション・サービスの進化や、オムニチャネル・コミュニケーション戦略への移行が進む企業の動向により、市場はさらに拡大するとみられます。中東とアフリカではモバイル契約数が急速に伸びており、A2Pメッセージングにとって魅力的な市場になってきています。ここでの需要は、モバイル金融サービスへのニーズ、デジタル・インクルージョンに向けた政府の取り組み、テクノロジーに精通した若年層など、さまざまな要因が絡み合って推進されています。

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスはA2P＆P2Aメッセージング市場の評価において極めて重要です。事業戦略と製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析は、A2P＆P2Aメッセージング市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された累積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています：

1-市場の浸透度：主要企業が提供する市場に関する包括的な情報を提示しています。

2-市場の開拓度：有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3-市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4-競合の評価と情報：市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力などを網羅的に評価します。

5-製品開発およびイノベーション：将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています：

1-A2P＆P2Aメッセージング市場の市場規模および予測は？

2-A2P＆P2Aメッセージング市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か？

3-A2P＆P2Aメッセージング市場における技術動向と規制の枠組みは？

4-A2P＆P2Aメッセージング市場における主要ベンダーの市場シェアは？

5-A2P＆P2Aメッセージング市場への参入に適した形態や戦略的手段は？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 収益性を高めるためには消費者との対話を促進する必要がある
    • モバイルマーケティングとオムニチャネル広告の増加
    • 銀行業務、ヘルスケア、小売およびeコマースにおける顧客コミュニケーションサービスの導入
  • 抑制要因
    • 現地の規制と国固有のガイドラインの存在
  • 機会
    • A2Pメッセージングスペースのリッチコミュニケーションサービス（RCS）
    • 通信事業者とオーバーザトップ（OTT）プレーヤーとのコラボレーション
  • 課題
    • 電気通信事業者の収益に影響を与えるグレールート悪用の特定と防止
• 市場セグメンテーション分析
  • タイプ：企業間でリーチを拡大するためのApplication-to-Personal（A2P）メッセージングの需要が増加
  • メッセージングプラットフォーム：柔軟性、スピード、イノベーションにより、クラウド APIメッセージングプラットフォームの支持が高まる
  • 業界：銀行、金融サービス、保険（BFSI）部門でのトランザクション通知とセキュリティアラートの需要増加
  • アプリケーション：プロモーションおよびマーケティングサービスへのA2P＆P2Aメッセージングアプリケーションの拡大
• 市場動向分析
• COVID-19の累積的な影響
• ロシア・ウクライナ紛争の累積的影響
• 高インフレの累積的影響
• ポーターのファイブフォース分析
• バリューチェーンとクリティカルパス分析
• 規制の枠組み
• 顧客のカスタマイズ
  • 市場エコシステム

第6章 A2P＆P2Aメッセージング市場：タイプ別

• A2P
• P2A

第7章 A2P＆P2Aメッセージング市場：トラフィック別

• 複数の国
• 全国

第8章 A2P＆P2Aメッセージング市場：メッセージングプラットフォーム別

• クラウドAPIメッセージングプラットフォーム
• 従来のマネージドメッセージングプラットフォーム

第9章 A2P＆P2Aメッセージング市場：産業別

• 航空宇宙と防衛
• 自動車と輸送
• 銀行、金融サービス、保険
• 建築、建設、不動産
• 消費財と小売
• 教育
• エネルギーと公共事業
• 政府および公共部門
• ヘルスケアとライフサイエンス
• 情報技術
• 製造業
• メディアとエンターテイメント
• 通信
• 旅行とホスピタリティ

第10章 A2P＆P2Aメッセージング市場：アプリケーション別

• 認証サービス
• 顧客関係管理サービス
• お問い合わせ・検索関連サービス
• インタラクティブメッセージ
• 通知とアラート
• プロモーションおよびマーケティングサービス
• プッシュ型コンテンツサービス
• 投票とエンターテイメント

第11章 南北アメリカのA2P＆P2Aメッセージング市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋地域のA2P＆P2Aメッセージング市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのA2P＆P2Aメッセージング市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• FPNVポジショニングマトリクス
• 市場シェア分析：主要企業別
• 競合シナリオ主要企業別の分析
  • 合併・買収
  • 契約、コラボレーション、パートナーシップ
  • 新製品発売と機能強化

第15章 競争力のあるポートフォリオ

• 主要な企業プロファイル
  • Belgacom International Carrier Services SA by Proximus Group
  • China Telecom Global Limited
  • ClearSky Technologies, Inc.
  • Comviva Technologies Limited
  • DIMOCO Europe GmbH by Tofane Global SAS
  • Global Message Services AG
  • Infobip Ltd.
  • LINK Mobility Group Holding ASA
  • Mavenir Systems, Inc.
  • MessageBird B.V.
  • Mobiweb Limited
  • Monty UK Global Ltd
  • Plivo Inc.
  • Retarus GmbH
  • Route Mobile Limited
  • SAP SE
  • Sify Technologies
  • Sinch AB
  • Syniverse Technologies LLC
  • Tata Communications Limited
  • Telnyx LLC
  • Twilio Inc.
  • Tyntec
  • VoiceSage
  • Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson
• 主要な製品ポートフォリオ

第16章 付録

• ディスカッションガイド
• ライセンスと価格について

LIST OF FIGURES

• FIGURE 1. A2P & P2A MESSAGING MARKET RESEARCH PROCESS
• FIGURE 2. A2P & P2A MESSAGING MARKET SIZE, 2022 VS 2030
• FIGURE 3. A2P & P2A MESSAGING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. A2P & P2A MESSAGING MARKET SIZE, BY REGION, 2022 VS 2030 (%)
• FIGURE 5. A2P & P2A MESSAGING MARKET SIZE, BY REGION, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 6. A2P & P2A MESSAGING MARKET DYNAMICS
• FIGURE 7. A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2022 VS 2030 (%)
• FIGURE 8. A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 9. A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2022 VS 2030 (%)
• FIGURE 10. A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 11. A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2022 VS 2030 (%)
• FIGURE 12. A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 13. A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2022 VS 2030 (%)
• FIGURE 14. A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 15. A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2022 VS 2030 (%)
• FIGURE 16. A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 17. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2022 VS 2030 (%)
• FIGURE 18. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 19. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY STATE, 2022 VS 2030 (%)
• FIGURE 20. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY STATE, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 21. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2022 VS 2030 (%)
• FIGURE 22. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2022 VS 2030 (%)
• FIGURE 24. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 25. A2P & P2A MESSAGING MARKET, FPNV POSITIONING MATRIX, 2022
• FIGURE 26. A2P & P2A MESSAGING MARKET SHARE, BY KEY PLAYER, 2022

LIST OF TABLES

• TABLE 1. A2P & P2A MESSAGING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2022
• TABLE 3. A2P & P2A MESSAGING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL A2P & P2A MESSAGING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 6. A2P & P2A MESSAGING MARKET SIZE, BY A2P, BY REGION, 2018-2030 (USD MILLION)
• TABLE 7. A2P & P2A MESSAGING MARKET SIZE, BY P2A, BY REGION, 2018-2030 (USD MILLION)
• TABLE 8. A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 9. A2P & P2A MESSAGING MARKET SIZE, BY MULTI-COUNTRY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. A2P & P2A MESSAGING MARKET SIZE, BY NATIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 12. A2P & P2A MESSAGING MARKET SIZE, BY CLOUD API MESSAGING PLATFORM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. A2P & P2A MESSAGING MARKET SIZE, BY TRADITIONAL & MANAGED MESSAGING PLATFORM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 15. A2P & P2A MESSAGING MARKET SIZE, BY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. A2P & P2A MESSAGING MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. A2P & P2A MESSAGING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. A2P & P2A MESSAGING MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. A2P & P2A MESSAGING MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. A2P & P2A MESSAGING MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. A2P & P2A MESSAGING MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. A2P & P2A MESSAGING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. A2P & P2A MESSAGING MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. A2P & P2A MESSAGING MARKET SIZE, BY INFORMATION TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. A2P & P2A MESSAGING MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. A2P & P2A MESSAGING MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. A2P & P2A MESSAGING MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. A2P & P2A MESSAGING MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 30. A2P & P2A MESSAGING MARKET SIZE, BY AUTHENTICATION SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. A2P & P2A MESSAGING MARKET SIZE, BY CUSTOMER RELATIONSHIP MANAGEMENT SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. A2P & P2A MESSAGING MARKET SIZE, BY INQUIRY & SEARCH RELATED SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. A2P & P2A MESSAGING MARKET SIZE, BY INTERACTIVE MESSAGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. A2P & P2A MESSAGING MARKET SIZE, BY NOTIFICATIONS & ALERTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. A2P & P2A MESSAGING MARKET SIZE, BY PROMOTIONAL & MARKETING SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. A2P & P2A MESSAGING MARKET SIZE, BY PUSHED CONTENT SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. A2P & P2A MESSAGING MARKET SIZE, BY VOTING & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 39. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 40. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 41. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 42. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 43. AMERICAS A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. ARGENTINA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 45. ARGENTINA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 46. ARGENTINA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 47. ARGENTINA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 48. ARGENTINA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 49. BRAZIL A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. BRAZIL A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 51. BRAZIL A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 52. BRAZIL A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 53. BRAZIL A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 54. CANADA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 55. CANADA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 56. CANADA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 57. CANADA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 58. CANADA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 59. MEXICO A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. MEXICO A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 61. MEXICO A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 62. MEXICO A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 63. MEXICO A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 64. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 66. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 67. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 68. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 69. UNITED STATES A2P & P2A MESSAGING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 70. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 72. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 73. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 74. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 75. ASIA-PACIFIC A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 76. AUSTRALIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. AUSTRALIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 78. AUSTRALIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 79. AUSTRALIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 80. AUSTRALIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 81. CHINA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 82. CHINA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 83. CHINA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 84. CHINA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 85. CHINA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 86. INDIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. INDIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 88. INDIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 89. INDIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 90. INDIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 91. INDONESIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. INDONESIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 93. INDONESIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 94. INDONESIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 95. INDONESIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 96. JAPAN A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. JAPAN A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 98. JAPAN A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 99. JAPAN A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 100. JAPAN A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 101. MALAYSIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 102. MALAYSIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 103. MALAYSIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 104. MALAYSIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 105. MALAYSIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 106. PHILIPPINES A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. PHILIPPINES A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 108. PHILIPPINES A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 109. PHILIPPINES A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 110. PHILIPPINES A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 111. SINGAPORE A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. SINGAPORE A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 113. SINGAPORE A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 114. SINGAPORE A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 115. SINGAPORE A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 116. SOUTH KOREA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 117. SOUTH KOREA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 118. SOUTH KOREA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 119. SOUTH KOREA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 120. SOUTH KOREA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 121. TAIWAN A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. TAIWAN A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 123. TAIWAN A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 124. TAIWAN A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 125. TAIWAN A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 126. THAILAND A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. THAILAND A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 128. THAILAND A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 129. THAILAND A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 130. THAILAND A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 131. VIETNAM A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 132. VIETNAM A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 133. VIETNAM A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 134. VIETNAM A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 135. VIETNAM A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 136. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 137. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 138. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 139. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 140. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 141. EUROPE, MIDDLE EAST & AFRICA A2P & P2A MESSAGING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 142. DENMARK A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 143. DENMARK A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 144. DENMARK A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 145. DENMARK A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 146. DENMARK A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 147. EGYPT A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 148. EGYPT A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 149. EGYPT A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 150. EGYPT A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 151. EGYPT A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 152. FINLAND A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 153. FINLAND A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 154. FINLAND A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 155. FINLAND A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 156. FINLAND A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 157. FRANCE A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 158. FRANCE A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 159. FRANCE A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 160. FRANCE A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 161. FRANCE A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 162. GERMANY A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 163. GERMANY A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 164. GERMANY A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 165. GERMANY A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 166. GERMANY A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 167. ISRAEL A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 168. ISRAEL A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 169. ISRAEL A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 170. ISRAEL A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 171. ISRAEL A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 172. ITALY A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 173. ITALY A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 174. ITALY A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 175. ITALY A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 176. ITALY A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 177. NETHERLANDS A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 178. NETHERLANDS A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 179. NETHERLANDS A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 180. NETHERLANDS A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 181. NETHERLANDS A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 182. NIGERIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 183. NIGERIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 184. NIGERIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 185. NIGERIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 186. NIGERIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 187. NORWAY A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 188. NORWAY A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 189. NORWAY A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 190. NORWAY A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 191. NORWAY A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 192. POLAND A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 193. POLAND A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 194. POLAND A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 195. POLAND A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 196. POLAND A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 197. QATAR A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 198. QATAR A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 199. QATAR A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 200. QATAR A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 201. QATAR A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 202. RUSSIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 203. RUSSIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 204. RUSSIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 205. RUSSIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 206. RUSSIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 207. SAUDI ARABIA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 208. SAUDI ARABIA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 209. SAUDI ARABIA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 210. SAUDI ARABIA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 211. SAUDI ARABIA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 212. SOUTH AFRICA A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 213. SOUTH AFRICA A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 214. SOUTH AFRICA A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 215. SOUTH AFRICA A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 216. SOUTH AFRICA A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 217. SPAIN A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 218. SPAIN A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 219. SPAIN A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 220. SPAIN A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 221. SPAIN A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 222. SWEDEN A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 223. SWEDEN A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 224. SWEDEN A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 225. SWEDEN A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 226. SWEDEN A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 227. SWITZERLAND A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 228. SWITZERLAND A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 229. SWITZERLAND A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 230. SWITZERLAND A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 231. SWITZERLAND A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 232. TURKEY A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 233. TURKEY A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 234. TURKEY A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 235. TURKEY A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 236. TURKEY A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 237. UNITED ARAB EMIRATES A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 238. UNITED ARAB EMIRATES A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 239. UNITED ARAB EMIRATES A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 240. UNITED ARAB EMIRATES A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 241. UNITED ARAB EMIRATES A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 242. UNITED KINGDOM A2P & P2A MESSAGING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 243. UNITED KINGDOM A2P & P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2018-2030 (USD MILLION)
• TABLE 244. UNITED KINGDOM A2P & P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 245. UNITED KINGDOM A2P & P2A MESSAGING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 246. UNITED KINGDOM A2P & P2A MESSAGING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 247. A2P & P2A MESSAGING MARKET, FPNV POSITIONING MATRIX, 2022
• TABLE 248. A2P & P2A MESSAGING MARKET SHARE, BY KEY PLAYER, 2022
• TABLE 249. A2P & P2A MESSAGING MARKET LICENSE & PRICING

[183 Pages Report] The A2P & P2A Messaging Market size was estimated at USD 67.10 billion in 2022 and expected to reach USD 71.77 billion in 2023, at a CAGR 7.11% to reach USD 116.33 billion by 2030.

Global A2P & P2A Messaging Market

A2P messaging, or Application-to-Person messaging, directs the transmission of messages from an application, typically operated by a business or organization, to an individual user's device. This form of communication is widely used for various purposes, including sending notifications, alerts, marketing messages, one-time passwords (OTPs), and promotional content, among others. The message content can be delivered via SMS, MMS, or in-app push notifications. P2A messaging, or Person-to-Application messaging, is the inverted process of A2P, where the individual user initiates communication towards an application. This type of interaction includes user responses to A2P messages, such as confirming appointments, requesting information, or participating in SMS-based surveys or votes. P2A messaging provides a channel for two-way communication between customers and businesses, fostering engagement and allowing for immediate feedback. The scope of the A2P & P2A messaging market extends to all business sectors that aim to leverage mobile messaging services to reach out to customers globally. It covers various platforms, services, and technological advancements to optimize SMS delivery and reception. The A2P & P2A messaging market is growing due to the need to engage consumers in interactions to drive profitability, increased mobile marketing and omnichannel advertising, and the adoption of customer communication services in banking, healthcare, retail, and eCommerce. However, the adoption of A2P & P2A messaging faces certain challenges, such as the presence of local regulations coupled with country-specific guidelines and identifying and preventing gray route abuse affecting telecom operators' revenue. Rich communication services (RCS) in the A2P messaging space, integration of AI and machine learning for personalized messaging campaigns, and collaboration between the telecom operator and over-the-top (OTT) players present potential opportunities for the A2P & P2A messaging market to grow in the coming years.

Regional Insights

In the Americas, particularly in the United States and Canada, A2P (Application-to-Person) and P2A (Person-to-Application) messaging services are witnessing significant growth. Factors such as higher smartphone penetration, a robust e-commerce sector, and advanced adoption of technologies contribute to this expansion. Consumer needs in these regions often revolve around convenience, time efficiency, and personalized experiences. A2P messaging is widely used for marketing, notification services, banking alerts, and two-factor authentication systems. In countries across South America, the adoption of A2P messaging is rising with the mobile economy's growth. Customers in this region tend to be price-sensitive, and mobile operators are creatively bundling A2P messaging services with other offerings to entice users. China and Japan represent significant markets in the Asia Pacific region for A2P and P2A messaging. Both regions exhibit an appetite for technological innovation, with consumers showing high receptivity to mobile banking, online shopping, and other digitally enabled services that require secure and prompt communication channels, including A2P messaging. In China, with the massive e-commerce industry and a supportive regulatory environment, A2P messaging is fundamental to operations and customer service. India is a burgeoning market for A2P messaging, fueled by a rapidly growing young demographic, increasing smartphone usage, and digital transformation initiatives. Europe's A2P & P2A messaging market is maturing, backed by a strong regulatory framework that prioritizes data protection and privacy, such as GDPR (General Data Protection Regulation). Enterprises are implementing A2P solutions to engage with consumers and for transactional notifications. The market is likely to further expand with the evolution of rich communication services and the increasing trend of businesses transitioning to omnichannel communication strategies. The Middle East and Africa exhibit rapid growth in mobile subscriptions and are increasingly becoming attractive markets for A2P messaging. The demand here is driven by a combination of factors, including the need for mobile financial services, government initiatives for digital inclusion, and a young, tech-savvy population.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the A2P & P2A Messaging Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the A2P & P2A Messaging Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the A2P & P2A Messaging Market, highlighting leading vendors and their innovative profiles. These include Belgacom International Carrier Services SA by Proximus Group, China Telecom Global Limited, ClearSky Technologies, Inc., Comviva Technologies Limited, DIMOCO Europe GmbH by Tofane Global SAS, Global Message Services AG, Infobip Ltd., LINK Mobility Group Holding ASA, Mavenir Systems, Inc., MessageBird B.V., Mobiweb Limited, Monty UK Global Ltd, Plivo Inc., Retarus GmbH, Route Mobile Limited, SAP SE, Sify Technologies, Sinch AB, Syniverse Technologies LLC, Tata Communications Limited, Telnyx LLC, Twilio Inc., Tyntec, VoiceSage, and Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson.

Market Segmentation & Coverage

This research report categorizes the A2P & P2A Messaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Type
  • A2P
  • P2A
• Traffic
  • Multi-Country
  • National
• Messaging Platform
  • Cloud API Messaging Platform
  • Traditional & Managed Messaging Platform
• Industry
  • Aerospace & Defense
  • Automotive & Transportation
  • Banking, Financial Services & Insurance
  • Building, Construction & Real Estate
  • Consumer Goods & Retail
  • Education
  • Energy & Utilities
  • Government & Public Sector
  • Healthcare & Life Sciences
  • Information Technology
  • Manufacturing
  • Media & Entertainment
  • Telecommunication
  • Travel & Hospitality
• Application
  • Authentication Services
  • Customer Relationship Management Services
  • Inquiry & Search Related Services
  • Interactive Messages
  • Notifications & Alerts
  • Promotional & Marketing Services
  • Pushed Content Services
  • Voting & Entertainment
• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the A2P & P2A Messaging Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the A2P & P2A Messaging Market?

3. What are the technology trends and regulatory frameworks in the A2P & P2A Messaging Market?

4. What is the market share of the leading vendors in the A2P & P2A Messaging Market?

5. Which modes and strategic moves are suitable for entering the A2P & P2A Messaging Market?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Limitations
• 1.7. Assumptions
• 1.8. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

• 4.1. Introduction
• 4.2. A2P & P2A Messaging Market, by Region

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Need for Engaging Consumer Interactions to drive profitability
    • 5.1.1.2. Increased Mobile Marketing and Omnichannel Advertising
    • 5.1.1.3. Adoption of Customer Communication Services in Banking, Healthcare, and Retail & E-commerce
  • 5.1.2. Restraints
    • 5.1.2.1. Presence of Local Regulations and Country-Specific Guidelines
  • 5.1.3. Opportunities
    • 5.1.3.1. Rich Communication Services (RCS) in A2P Messaging Space
    • 5.1.3.2. Collaboration Between the Telecom Operator and Over-the-top (OTT) Players
  • 5.1.4. Challenges
    • 5.1.4.1. Identifying and Preventing Grey Route Abuse Affecting Telecom Operators Revenue
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Increasing demand for Application-to-Person (A2P) messaging among businesses to expand their reach
  • 5.2.2. Messaging Platform: Rising preference for Cloud API messaging platform due to flexibility, speed, and innovation
  • 5.2.3. Industry: Growing demand in Banking, Financial Services & Insurance (BFSI) sector for transaction notifications, and security alerts
  • 5.2.4. Application: Expanding application of A2P & P2A messaging for promotional & marketing services
• 5.3. Market Trend Analysis
• 5.4. Cumulative Impact of COVID-19
• 5.5. Cumulative Impact of Russia-Ukraine Conflict
• 5.6. Cumulative Impact of High Inflation
• 5.7. Porter's Five Forces Analysis
  • 5.7.1. Threat of New Entrants
  • 5.7.2. Threat of Substitutes
  • 5.7.3. Bargaining Power of Customers
  • 5.7.4. Bargaining Power of Suppliers
  • 5.7.5. Industry Rivalry
• 5.8. Value Chain & Critical Path Analysis
• 5.9. Regulatory Framework
• 5.10. Client Customization
  • 5.10.1. Market Ecosystem

6. A2P & P2A Messaging Market, by Type

• 6.1. Introduction
• 6.2. A2P
• 6.3. P2A

7. A2P & P2A Messaging Market, by Traffic

• 7.1. Introduction
• 7.2. Multi-Country
• 7.3. National

8. A2P & P2A Messaging Market, by Messaging Platform

• 8.1. Introduction
• 8.2. Cloud API Messaging Platform
• 8.3. Traditional & Managed Messaging Platform

9. A2P & P2A Messaging Market, by Industry

• 9.1. Introduction
• 9.2. Aerospace & Defense
• 9.3. Automotive & Transportation
• 9.4. Banking, Financial Services & Insurance
• 9.5. Building, Construction & Real Estate
• 9.6. Consumer Goods & Retail
• 9.7. Education
• 9.8. Energy & Utilities
• 9.9. Government & Public Sector
• 9.10. Healthcare & Life Sciences
• 9.11. Information Technology
• 9.12. Manufacturing
• 9.13. Media & Entertainment
• 9.14. Telecommunication
• 9.15. Travel & Hospitality

10. A2P & P2A Messaging Market, by Application

• 10.1. Introduction
• 10.2. Authentication Services
• 10.3. Customer Relationship Management Services
• 10.4. Inquiry & Search Related Services
• 10.5. Interactive Messages
• 10.6. Notifications & Alerts
• 10.7. Promotional & Marketing Services
• 10.8. Pushed Content Services
• 10.9. Voting & Entertainment

11. Americas A2P & P2A Messaging Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific A2P & P2A Messaging Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa A2P & P2A Messaging Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. FPNV Positioning Matrix
• 14.2. Market Share Analysis, By Key Player
• 14.3. Competitive Scenario Analysis, By Key Player
  • 14.3.1. Merger & Acquisition
    • 14.3.1.1. Tata Communications completes acquisition of Kaleyra, a leading global CPaaS platform player
  • 14.3.2. Agreement, Collaboration, & Partnership
    • 14.3.2.1. VOX Solutions becomes the exclusive international A2P SMS & Voice gateway for traffic into Telekom Networks Malawi's network
  • 14.3.3. New Product Launch & Enhancement
    • 14.3.3.1. Airtel Business launches 'Airtel Advantage' for Global Interconnect Solutions

15. Competitive Portfolio

• 15.1. Key Company Profiles
  • 15.1.1. Belgacom International Carrier Services SA by Proximus Group
  • 15.1.2. China Telecom Global Limited
  • 15.1.3. ClearSky Technologies, Inc.
  • 15.1.4. Comviva Technologies Limited
  • 15.1.5. DIMOCO Europe GmbH by Tofane Global SAS
  • 15.1.6. Global Message Services AG
  • 15.1.7. Infobip Ltd.
  • 15.1.8. LINK Mobility Group Holding ASA
  • 15.1.9. Mavenir Systems, Inc.
  • 15.1.10. MessageBird B.V.
  • 15.1.11. Mobiweb Limited
  • 15.1.12. Monty UK Global Ltd
  • 15.1.13. Plivo Inc.
  • 15.1.14. Retarus GmbH
  • 15.1.15. Route Mobile Limited
  • 15.1.16. SAP SE
  • 15.1.17. Sify Technologies
  • 15.1.18. Sinch AB
  • 15.1.19. Syniverse Technologies LLC
  • 15.1.20. Tata Communications Limited
  • 15.1.21. Telnyx LLC
  • 15.1.22. Twilio Inc.
  • 15.1.23. Tyntec
  • 15.1.24. VoiceSage
  • 15.1.25. Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson
• 15.2. Key Product Portfolio

16. Appendix

• 16.1. Discussion Guide
• 16.2. License & Pricing