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デフォルト表紙
市場調査レポート
商品コード
1412627

ゲーム内広告市場：タイプ別、カテゴリー別、フォーマット別、プラットフォーム別、支払いモデル別、広告プラットフォーム別- 世界予測2024-2030年

In-Game Advertising Market by Type (Advergaming, Dynamic Ads, Static Ads), Category (Around-The-Game, Away-From-The-Game, Blended In-Game), Format, Platform, Payment Model, Advertising Platform - Global Forecast 2024-2030
出版日: | 発行: 360iResearch | ページ情報: 英文 184 Pages | 納期: 即日から翌営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
ゲーム内広告市場：タイプ別、カテゴリー別、フォーマット別、プラットフォーム別、支払いモデル別、広告プラットフォーム別- 世界予測2024-2030年
出版日: 2024年01月15日
発行: 360iResearch
ページ情報: 英文 184 Pages
納期: 即日から翌営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ゲーム内広告市場規模は2023年に81億3,000万米ドルと推計され、2024年には93億5,000万米ドルに達し、CAGR 11.55%で2030年には174億7,000万米ドルに達すると予測されます。

ゲーム内広告の世界市場

主な市場の統計
基準年[2023］ 81億3,000万米ドル
予測年[2024］ 93億5,000万米ドル
予測年 [2030] 174億7,000万米ドル
CAGR（%） 11.55%
ゲーム内広告 Market-IMG1

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスはゲーム内広告市場を評価する上で極めて重要です。事業戦略と製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析は、ゲーム内広告市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された累積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています：

1-市場の浸透度：主要企業が提供する市場に関する包括的な情報を提示しています。

2-市場の開拓度：有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3-市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4-競合の評価と情報：市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力などを網羅的に評価します。

5-製品開発およびイノベーション：将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています：

1-ゲーム内広告市場の市場規模および予測は？

2-ゲーム内広告市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か？

3-ゲーム内広告市場における技術動向と規制の枠組みは？

4-ゲーム内広告市場における主要ベンダーの市場シェアは？

5-ゲーム内広告市場への参入に適した形態や戦略的手段は？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • 若い世代の間でビデオゲームのトレンドが急増
      • 世界中でゲーム視聴者が増加
      • ブランドの認知度、エンゲージメント、コンバージョンを生み出すニーズの高まり
    • 抑制要因
      • クリエイティブコンテンツと配置に対する制限された制御
    • 機会
      • ゲーム内広告でのAR/VRテクノロジーの導入
      • ゲーム内広告のパーソナライズされたエクスペリエンスの出現
    • 課題
      • サプライチェーンの透明性に関する継続的な問題
  • 市場セグメンテーション分析
  • 市場動向分析
  • 高インフレの累積的影響
  • ポーターのファイブフォース分析
  • バリューチェーンとクリティカルパス分析
  • 規制の枠組み

第6章 ゲーム内広告市場：タイプ別

  • アドバゲーミング
  • ダイナミック広告
  • 静的広告

第7章 ゲーム内広告市場：カテゴリ別

  • アラウンド・ザ・ゲーム
  • ゲームから離れた状態
  • ゲーム内でブレンド

第8章 ゲーム内広告市場フォーマット別

  • オーディオ広告
  • クーポン広告
  • ディスプレイバナー
  • エキスパンド広告
  • インタースティシャル広告
  • 再生可能な広告
  • 動画リワード広告

第9章 ゲーム内広告市場：プラットフォーム別

  • コンソールゲーム
  • モバイルゲーム
  • PCゲーム

第10章 ゲーム内広告市場支払いモデル別

  • クリックあたりのコスト
  • エンゲージメントあたりのコスト
  • インプレッションあたりのコスト

第11章 ゲーム内広告市場広告プラットフォーム別

  • ファーストパーティパブリッシャー
  • サードパーティの広告ネットワーク

第12章 南北アメリカのゲーム内広告市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第13章 アジア太平洋地域のゲーム内広告市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第14章 欧州・中東・アフリカのゲーム内広告市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第15章 競合情勢

  • FPNVポジショニングマトリクス
  • 市場シェア分析：主要企業別
  • 競合シナリオ主要企業別の分析

第16章 競争力のあるポートフォリオ

  • 主要な企業プロファイル
    • AdInMo
    • Adverty
    • Anzu Virtual Reality Ltd.
    • AppsFlyer
    • Bidstack
    • Blizzard Entertainment, Inc.
    • Chartboost, Inc. by Zynga
    • Electronic Arts Inc.
    • Frameplay
    • Gadsme
    • Google LLC by Alphabet Inc.
    • GumGum, Inc.
    • InMobi
    • Ironsource Ltd.
    • MediaSpike
    • Motive Interacttuive Inc.
    • NeoReach
    • Network N
    • Overwolf
    • Playwire LLC
    • Pubfinity
    • Rapidfire Inc.
    • Super League Gaming
    • Venatus
    • WPP PLC
  • 主要な製品ポートフォリオ

第17章 付録

  • ディスカッションガイド
  • ライセンスと価格について
図表

LIST OF FIGURES

  • FIGURE 1. IN-GAME ADVERTISING MARKET RESEARCH PROCESS
  • FIGURE 2. IN-GAME ADVERTISING MARKET SIZE, 2023 VS 2030
  • FIGURE 3. IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
  • FIGURE 5. IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. IN-GAME ADVERTISING MARKET DYNAMICS
  • FIGURE 7. IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 8. IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 9. IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2023 VS 2030 (%)
  • FIGURE 10. IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 11. IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2023 VS 2030 (%)
  • FIGURE 12. IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 13. IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
  • FIGURE 14. IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 15. IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2023 VS 2030 (%)
  • FIGURE 16. IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 17. IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2023 VS 2030 (%)
  • FIGURE 18. IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 19. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 20. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 21. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 22. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 23. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 24. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 25. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 26. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 27. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
  • FIGURE 28. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023

LIST OF TABLES

  • TABLE 1. IN-GAME ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 6. IN-GAME ADVERTISING MARKET SIZE, BY ADVERGAMING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 7. IN-GAME ADVERTISING MARKET SIZE, BY DYNAMIC ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 8. IN-GAME ADVERTISING MARKET SIZE, BY STATIC ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 10. IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 14. IN-GAME ADVERTISING MARKET SIZE, BY AUDIO ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. IN-GAME ADVERTISING MARKET SIZE, BY COUPON ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. IN-GAME ADVERTISING MARKET SIZE, BY DISPLAY BANNERS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. IN-GAME ADVERTISING MARKET SIZE, BY EXPANDABLE ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. IN-GAME ADVERTISING MARKET SIZE, BY REWARDED VIDEO ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 22. IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. IN-GAME ADVERTISING MARKET SIZE, BY MOBILE GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. IN-GAME ADVERTISING MARKET SIZE, BY PC GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 25. IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 26. IN-GAME ADVERTISING MARKET SIZE, BY COST PER CLICK, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 27. IN-GAME ADVERTISING MARKET SIZE, BY COST PER ENAGAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 28. IN-GAME ADVERTISING MARKET SIZE, BY COST PER IMPRESSION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 29. IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 30. IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PARTY PUBLISHERS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 31. IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PARTY AD NETWORKS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 32. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 33. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 34. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 35. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 36. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 37. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 38. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 39. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 40. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 41. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 42. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 43. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 44. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 45. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 46. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 47. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 48. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 49. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 50. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 51. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 52. CANADA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 53. CANADA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 54. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 55. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 56. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 57. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 58. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 59. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 60. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 61. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 62. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 63. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 64. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 65. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 66. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 67. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 68. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 69. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 70. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 71. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 72. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 73. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 74. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 75. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 76. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 77. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 79. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 80. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 81. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 82. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 83. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. CHINA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 85. CHINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 86. CHINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 87. CHINA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 88. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 89. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 90. INDIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 91. INDIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 92. INDIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 93. INDIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 94. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 95. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 96. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 97. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 98. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 99. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 100. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 101. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 102. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 103. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 104. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 105. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 106. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 107. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 108. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 109. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 110. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 111. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 112. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 113. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 114. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 115. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 116. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 117. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 118. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 119. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 120. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 121. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 122. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 123. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 124. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 125. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 126. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 127. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 128. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 129. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 130. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 131. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 132. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 133. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 134. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 135. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 136. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 137. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 138. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 139. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 140. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 141. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 142. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 143. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 144. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 145. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 146. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 147. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 148. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 149. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 150. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 151. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 152. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 153. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 154. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 155. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 156. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 157. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 158. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 159. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 160. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 161. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 162. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 163. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 164. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 165. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 166. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 167. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 168. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 169. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 170. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 171. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 172. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 173. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 174. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 175. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 176. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 177. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 178. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 179. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 180. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 181. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 182. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 183. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 184. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 185. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 186. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 187. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 188. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 189. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 190. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 191. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 192. ITALY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 193. ITALY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 194. ITALY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 195. ITALY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 196. ITALY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 197. ITALY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 198. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 199. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 200. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 201. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 202. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 203. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 204. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 205. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 206. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 207. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 208. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 209. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 210. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 211. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 212. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 213. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 214. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 215. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 216. POLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 217. POLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 218. POLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 219. POLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 220. POLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 221. POLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 222. QATAR IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 223. QATAR IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 224. QATAR IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 225. QATAR IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 226. QATAR IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 227. QATAR IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 228. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 229. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 230. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 231. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 232. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 233. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 234. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 235. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 236. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 237. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 238. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 239. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 240. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 241. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 242. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 243. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 244. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 245. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 246. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 247. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 248. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 249. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 250. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 251. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 252. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 253. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 254. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 255. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 256. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 257. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 258. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 259. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 260. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 261. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 262. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 263. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 264. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 265. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 266. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 267. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 268. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 269. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 270. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 271. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 272. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 273. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 274. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 275. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 276. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 277. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 278. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 279. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 280. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 281. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 282. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
  • TABLE 283. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 284. IN-GAME ADVERTISING MARKET LICENSE & PRICING
目次
Product Code: MRR-C002B1C997FA

[184 Pages Report] The In-Game Advertising Market size was estimated at USD 8.13 billion in 2023 and expected to reach USD 9.35 billion in 2024, at a CAGR 11.55% to reach USD 17.47 billion by 2030.

Global In-Game Advertising Market

KEY MARKET STATISTICS
Base Year [2023] USD 8.13 billion
Estimated Year [2024] USD 9.35 billion
Forecast Year [2030] USD 17.47 billion
CAGR (%) 11.55%
In-Game Advertising Market - IMG1

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the In-Game Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the In-Game Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the In-Game Advertising Market, highlighting leading vendors and their innovative profiles. These include AdInMo, Adverty, Anzu Virtual Reality Ltd., AppsFlyer, Bidstack, Blizzard Entertainment, Inc., Chartboost, Inc. by Zynga, Electronic Arts Inc., Frameplay, Gadsme, Google LLC by Alphabet Inc., GumGum, Inc., InMobi, Ironsource Ltd., MediaSpike, Motive Interacttuive Inc., NeoReach, Network N, Overwolf, Playwire LLC, Pubfinity, Rapidfire Inc., Super League Gaming, Venatus, and WPP PLC.

Market Segmentation & Coverage

This research report categorizes the In-Game Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Advergaming
    • Dynamic Ads
    • Static Ads
  • Category
    • Around-The-Game
    • Away-From-The-Game
    • Blended In-Game
  • Format
    • Audio Ads
    • Coupon Ads
    • Display Banners
    • Expandable Ads
    • Interstitial Ads
    • Playable Ads
    • Rewarded Video Ads
  • Platform
    • Console Games
    • Mobile Games
    • PC Games
  • Payment Model
    • Cost Per Click
    • Cost Per Enagagement
    • Cost Per Impression
  • Advertising Platform
    • First-Party Publishers
    • Third-Party Ad Networks
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the In-Game Advertising Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the In-Game Advertising Market?

3. What are the technology trends and regulatory frameworks in the In-Game Advertising Market?

4. What is the market share of the leading vendors in the In-Game Advertising Market?

5. Which modes and strategic moves are suitable for entering the In-Game Advertising Market?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Limitations
  • 1.7. Assumptions
  • 1.8. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

  • 4.1. Introduction
  • 4.2. In-Game Advertising Market, by Region

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Proliferating trend of videogames among young generation
      • 5.1.1.2. Increasing gaming audiances across the globe
      • 5.1.1.3. Rising need to create brand awareness, engagement and conversions
    • 5.1.2. Restraints
      • 5.1.2.1. Limited control over the creative content and placement
    • 5.1.3. Opportunities
      • 5.1.3.1. Deployment of AR/VR technology in in-game advertising
      • 5.1.3.2. Emergence of personalized experience for in-game advertising
    • 5.1.4. Challenges
      • 5.1.4.1. Ongoing problems with supply chain transparency
  • 5.2. Market Segmentation Analysis
  • 5.3. Market Trend Analysis
  • 5.4. Cumulative Impact of High Inflation
  • 5.5. Porter's Five Forces Analysis
    • 5.5.1. Threat of New Entrants
    • 5.5.2. Threat of Substitutes
    • 5.5.3. Bargaining Power of Customers
    • 5.5.4. Bargaining Power of Suppliers
    • 5.5.5. Industry Rivalry
  • 5.6. Value Chain & Critical Path Analysis
  • 5.7. Regulatory Framework

6. In-Game Advertising Market, by Type

  • 6.1. Introduction
  • 6.2. Advergaming
  • 6.3. Dynamic Ads
  • 6.4. Static Ads

7. In-Game Advertising Market, by Category

  • 7.1. Introduction
  • 7.2. Around-The-Game
  • 7.3. Away-From-The-Game
  • 7.4. Blended In-Game

8. In-Game Advertising Market, by Format

  • 8.1. Introduction
  • 8.2. Audio Ads
  • 8.3. Coupon Ads
  • 8.4. Display Banners
  • 8.5. Expandable Ads
  • 8.6. Interstitial Ads
  • 8.7. Playable Ads
  • 8.8. Rewarded Video Ads

9. In-Game Advertising Market, by Platform

  • 9.1. Introduction
  • 9.2. Console Games
  • 9.3. Mobile Games
  • 9.4. PC Games

10. In-Game Advertising Market, by Payment Model

  • 10.1. Introduction
  • 10.2. Cost Per Click
  • 10.3. Cost Per Enagagement
  • 10.4. Cost Per Impression

11. In-Game Advertising Market, by Advertising Platform

  • 11.1. Introduction
  • 11.2. First-Party Publishers
  • 11.3. Third-Party Ad Networks

12. Americas In-Game Advertising Market

  • 12.1. Introduction
  • 12.2. Argentina
  • 12.3. Brazil
  • 12.4. Canada
  • 12.5. Mexico
  • 12.6. United States

13. Asia-Pacific In-Game Advertising Market

  • 13.1. Introduction
  • 13.2. Australia
  • 13.3. China
  • 13.4. India
  • 13.5. Indonesia
  • 13.6. Japan
  • 13.7. Malaysia
  • 13.8. Philippines
  • 13.9. Singapore
  • 13.10. South Korea
  • 13.11. Taiwan
  • 13.12. Thailand
  • 13.13. Vietnam

14. Europe, Middle East & Africa In-Game Advertising Market

  • 14.1. Introduction
  • 14.2. Denmark
  • 14.3. Egypt
  • 14.4. Finland
  • 14.5. France
  • 14.6. Germany
  • 14.7. Israel
  • 14.8. Italy
  • 14.9. Netherlands
  • 14.10. Nigeria
  • 14.11. Norway
  • 14.12. Poland
  • 14.13. Qatar
  • 14.14. Russia
  • 14.15. Saudi Arabia
  • 14.16. South Africa
  • 14.17. Spain
  • 14.18. Sweden
  • 14.19. Switzerland
  • 14.20. Turkey
  • 14.21. United Arab Emirates
  • 14.22. United Kingdom

15. Competitive Landscape

  • 15.1. FPNV Positioning Matrix
  • 15.2. Market Share Analysis, By Key Player
  • 15.3. Competitive Scenario Analysis, By Key Player

16. Competitive Portfolio

  • 16.1. Key Company Profiles
    • 16.1.1. AdInMo
    • 16.1.2. Adverty
    • 16.1.3. Anzu Virtual Reality Ltd.
    • 16.1.4. AppsFlyer
    • 16.1.5. Bidstack
    • 16.1.6. Blizzard Entertainment, Inc.
    • 16.1.7. Chartboost, Inc. by Zynga
    • 16.1.8. Electronic Arts Inc.
    • 16.1.9. Frameplay
    • 16.1.10. Gadsme
    • 16.1.11. Google LLC by Alphabet Inc.
    • 16.1.12. GumGum, Inc.
    • 16.1.13. InMobi
    • 16.1.14. Ironsource Ltd.
    • 16.1.15. MediaSpike
    • 16.1.16. Motive Interacttuive Inc.
    • 16.1.17. NeoReach
    • 16.1.18. Network N
    • 16.1.19. Overwolf
    • 16.1.20. Playwire LLC
    • 16.1.21. Pubfinity
    • 16.1.22. Rapidfire Inc.
    • 16.1.23. Super League Gaming
    • 16.1.24. Venatus
    • 16.1.25. WPP PLC
  • 16.2. Key Product Portfolio

17. Appendix

  • 17.1. Discussion Guide
  • 17.2. License & Pricing