市場調査レポート

商品コード

ゲーム内広告（IGA）の世界市場（2025年～2029年）

Global In-game Advertising (IGA) Market 2025-2029

出版日: 2025年01月07日
発行: TechNavio
ページ情報: 英文 199 Pages
納期: 即納可能

カスタマイズ可能

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

ゲーム内広告（IGA）市場（2025年～2029年）

世界のゲーム内広告（IGA）の市場規模は、2024年～2029年に74億9,480万米ドルに達し、予測期間中のCAGRは15%で成長すると予測されます。当レポートでは、ゲーム内広告（IGA）市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

本レポートは、現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、ゲーマー数の増加、広告主とゲーム会社間のパートナーシップの拡大、モバイルゲーム需要の高まり、ダイナミックなゲーム内広告の人気の高まりによって牽引されています。

市場範囲
基準年	2025年
終了年	2029年
予測期間	2025年～2029年
成長モメンタム	加速
前年比2025年	12.8%
CAGR	15%
増分額	74億9,480万米ドル

本調査では、今後数年間のゲーム内広告（IGA）市場の成長を促進する主な要因の1つとして、ゲーム内広告へのNLPの組み込みを挙げています。また、プログラマティックなゲーム内広告の出現とネイティブ広告への注目の高まりが、市場の大きな需要につながると思われます。

地域別セグメンテーション
地域別比較
北米：市場規模と予測（2024年～2029年）
アジア太平洋：市場規模と予測（2024年～2029年）
欧州：市場規模と予測（2024年～2029年）
中東・アフリカ：市場規模と予測（2024年～2029年）
南米：市場規模と予測（2024年～2029年）
米国：市場規模と予測（2024年～2029年）
中国：市場規模と予測（2024年～2029年）
カナダ：市場規模と予測（2024年～2029年）
日本：市場規模と予測（2024年～2029年）
インド：市場規模と予測（2024年～2029年）
ドイツ：市場規模と予測（2024年～2029年）
韓国：市場規模と予測（2024年～2029年）
英国：市場規模と予測（2024年～2029年）
フランス：市場規模と予測（2024年～2029年）
イタリア：市場規模と予測（2024年～2029年）
市場機会：地域情勢別

第12章促進要因・課題・機会・抑制要因

市場促進要因
市場の課題
促進要因と課題の影響
市場の機会・抑制要因

第13章競合情勢

概要
競合情勢
ディスラプションの状況
業界のリスク

第14章競合分析

企業プロファイル
企業ランキング指数
企業の市場ポジショニング
AdInMo Ltd.
Alphabet Inc.
Anzu Virtual Reality Ltd.
Bidstack Ltd.
HotPlay
InMobi Pte. Ltd.
Landvault
Liftoff Inc.
Microsoft Corp.
Motive Interactive Inc.
Playwire LLC
RapidFire Inc.
Unity Technologies Inc.
Verizon Communications Inc.
WPP Plc

第15章付録

図表

Exhibits:

Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits11: Overview on criticality of inputs and factors of differentiation
Exhibits12: Overview on factors of disruption
Exhibits13: Impact of drivers and challenges in 2024 and 2029
Exhibits14: Parent Market
Exhibits15: Data Table on - Parent Market
Exhibits16: Market characteristics analysis
Exhibits17: Value chain analysis
Exhibits18: Offerings of companies included in the market definition
Exhibits19: Market segments
Exhibits20: Chart on Global - Market size and forecast 2024-2029 ($ million)
Exhibits21: Data Table on Global - Market size and forecast 2024-2029 ($ million)
Exhibits22: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits23: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits24: Historic Market Size - Data Table on Global In-Game Advertising (IGA) Market 2019 - 2023 ($ million)
Exhibits25: Historic Market Size - Platform Segment 2019 - 2023 ($ million)
Exhibits26: Historic Market Size - Type Segment 2019 - 2023 ($ million)
Exhibits27: Historic Market Size - Geography Segment 2019 - 2023 ($ million)
Exhibits28: Historic Market Size - Country Segment 2019 - 2023 ($ million)
Exhibits29: Five forces analysis - Comparison between 2024 and 2029
Exhibits30: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits31: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits32: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits33: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits34: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits35: Chart on Market condition - Five forces 2024 and 2029
Exhibits36: Chart on Platform - Market share 2024-2029 (%)
Exhibits37: Data Table on Platform - Market share 2024-2029 (%)
Exhibits38: Chart on Comparison by Platform
Exhibits39: Data Table on Comparison by Platform
Exhibits40: Chart on Mobile - Market size and forecast 2024-2029 ($ million)
Exhibits41: Data Table on Mobile - Market size and forecast 2024-2029 ($ million)
Exhibits42: Chart on Mobile - Year-over-year growth 2024-2029 (%)
Exhibits43: Data Table on Mobile - Year-over-year growth 2024-2029 (%)
Exhibits44: Chart on Computing - Market size and forecast 2024-2029 ($ million)
Exhibits45: Data Table on Computing - Market size and forecast 2024-2029 ($ million)
Exhibits46: Chart on Computing - Year-over-year growth 2024-2029 (%)
Exhibits47: Data Table on Computing - Year-over-year growth 2024-2029 (%)
Exhibits48: Chart on Console - Market size and forecast 2024-2029 ($ million)
Exhibits49: Data Table on Console - Market size and forecast 2024-2029 ($ million)
Exhibits50: Chart on Console - Year-over-year growth 2024-2029 (%)
Exhibits51: Data Table on Console - Year-over-year growth 2024-2029 (%)
Exhibits52: Market opportunity by Platform ($ million)
Exhibits53: Data Table on Market opportunity by Platform ($ million)
Exhibits54: Chart on Type - Market share 2024-2029 (%)
Exhibits55: Data Table on Type - Market share 2024-2029 (%)
Exhibits56: Chart on Comparison by Type
Exhibits57: Data Table on Comparison by Type
Exhibits58: Chart on Static ads - Market size and forecast 2024-2029 ($ million)
Exhibits59: Data Table on Static ads - Market size and forecast 2024-2029 ($ million)
Exhibits60: Chart on Static ads - Year-over-year growth 2024-2029 (%)
Exhibits61: Data Table on Static ads - Year-over-year growth 2024-2029 (%)
Exhibits62: Chart on Dynamic ads - Market size and forecast 2024-2029 ($ million)
Exhibits63: Data Table on Dynamic ads - Market size and forecast 2024-2029 ($ million)
Exhibits64: Chart on Dynamic ads - Year-over-year growth 2024-2029 (%)
Exhibits65: Data Table on Dynamic ads - Year-over-year growth 2024-2029 (%)
Exhibits66: Chart on Advergaming - Market size and forecast 2024-2029 ($ million)
Exhibits67: Data Table on Advergaming - Market size and forecast 2024-2029 ($ million)
Exhibits68: Chart on Advergaming - Year-over-year growth 2024-2029 (%)
Exhibits69: Data Table on Advergaming - Year-over-year growth 2024-2029 (%)
Exhibits70: Market opportunity by Type ($ million)
Exhibits71: Data Table on Market opportunity by Type ($ million)
Exhibits72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits73: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits74: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits75: Chart on Geographic comparison
Exhibits76: Data Table on Geographic comparison
Exhibits77: Chart on North America - Market size and forecast 2024-2029 ($ million)
Exhibits78: Data Table on North America - Market size and forecast 2024-2029 ($ million)
Exhibits79: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits80: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits81: Chart on APAC - Market size and forecast 2024-2029 ($ million)
Exhibits82: Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Exhibits83: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits84: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits85: Chart on Europe - Market size and forecast 2024-2029 ($ million)
Exhibits86: Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Exhibits87: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits88: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits89: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Exhibits90: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Exhibits91: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits92: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits93: Chart on South America - Market size and forecast 2024-2029 ($ million)
Exhibits94: Data Table on South America - Market size and forecast 2024-2029 ($ million)
Exhibits95: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits96: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits97: Chart on US - Market size and forecast 2024-2029 ($ million)
Exhibits98: Data Table on US - Market size and forecast 2024-2029 ($ million)
Exhibits99: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits100: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits101: Chart on China - Market size and forecast 2024-2029 ($ million)
Exhibits102: Data Table on China - Market size and forecast 2024-2029 ($ million)
Exhibits103: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits104: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits105: Chart on Canada - Market size and forecast 2024-2029 ($ million)
Exhibits106: Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Exhibits107: Chart on Canada - Year-over-year growth 2024-2029 (%)
Exhibits108: Data Table on Canada - Year-over-year growth 2024-2029 (%)
Exhibits109: Chart on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits110: Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits111: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits112: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits113: Chart on India - Market size and forecast 2024-2029 ($ million)
Exhibits114: Data Table on India - Market size and forecast 2024-2029 ($ million)
Exhibits115: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits116: Data Table on India - Year-over-year growth 2024-2029 (%)
Exhibits117: Chart on Germany - Market size and forecast 2024-2029 ($ million)
Exhibits118: Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Exhibits119: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits120: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits121: Chart on South Korea - Market size and forecast 2024-2029 ($ million)
Exhibits122: Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
Exhibits123: Chart on South Korea - Year-over-year growth 2024-2029 (%)
Exhibits124: Data Table on South Korea - Year-over-year growth 2024-2029 (%)
Exhibits125: Chart on UK - Market size and forecast 2024-2029 ($ million)
Exhibits126: Data Table on UK - Market size and forecast 2024-2029 ($ million)
Exhibits127: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits128: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits129: Chart on France - Market size and forecast 2024-2029 ($ million)
Exhibits130: Data Table on France - Market size and forecast 2024-2029 ($ million)
Exhibits131: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits132: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits133: Chart on Italy - Market size and forecast 2024-2029 ($ million)
Exhibits134: Data Table on Italy - Market size and forecast 2024-2029 ($ million)
Exhibits135: Chart on Italy - Year-over-year growth 2024-2029 (%)
Exhibits136: Data Table on Italy - Year-over-year growth 2024-2029 (%)
Exhibits137: Market opportunity By Geographical Landscape ($ million)
Exhibits138: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits139: Impact of drivers and challenges in 2024 and 2029
Exhibits140: Overview on criticality of inputs and factors of differentiation
Exhibits141: Overview on factors of disruption
Exhibits142: Impact of key risks on business
Exhibits143: Companies covered
Exhibits144: Company ranking index
Exhibits145: Matrix on companies position and classification
Exhibits146: AdInMo Ltd. - Overview
Exhibits147: AdInMo Ltd. - Product / Service
Exhibits148: AdInMo Ltd. - Key offerings
Exhibits149: SWOT
Exhibits150: Alphabet Inc. - Overview
Exhibits151: Alphabet Inc. - Business segments
Exhibits152: Alphabet Inc. - Key offerings
Exhibits153: Alphabet Inc. - Segment focus
Exhibits154: SWOT
Exhibits155: Anzu Virtual Reality Ltd. - Overview
Exhibits156: Anzu Virtual Reality Ltd. - Product / Service
Exhibits157: Anzu Virtual Reality Ltd. - Key offerings
Exhibits158: SWOT
Exhibits159: Bidstack Ltd. - Overview
Exhibits160: Bidstack Ltd. - Product / Service
Exhibits161: Bidstack Ltd. - Key offerings
Exhibits162: SWOT
Exhibits163: HotPlay - Overview
Exhibits164: HotPlay - Product / Service
Exhibits165: HotPlay - Key offerings
Exhibits166: SWOT
Exhibits167: InMobi Pte. Ltd. - Overview
Exhibits168: InMobi Pte. Ltd. - Product / Service
Exhibits169: InMobi Pte. Ltd. - Key offerings
Exhibits170: SWOT
Exhibits171: Landvault - Overview
Exhibits172: Landvault - Product / Service
Exhibits173: Landvault - Key offerings
Exhibits174: SWOT
Exhibits175: Liftoff Inc. - Overview
Exhibits176: Liftoff Inc. - Product / Service
Exhibits177: Liftoff Inc. - Key offerings
Exhibits178: SWOT
Exhibits179: Microsoft Corp. - Overview
Exhibits180: Microsoft Corp. - Business segments
Exhibits181: Microsoft Corp. - Key news
Exhibits182: Microsoft Corp. - Key offerings
Exhibits183: Microsoft Corp. - Segment focus
Exhibits184: SWOT
Exhibits185: Motive Interactive Inc. - Overview
Exhibits186: Motive Interactive Inc. - Product / Service
Exhibits187: Motive Interactive Inc. - Key offerings
Exhibits188: SWOT
Exhibits189: Playwire LLC - Overview
Exhibits190: Playwire LLC - Product / Service
Exhibits191: Playwire LLC - Key offerings
Exhibits192: SWOT
Exhibits193: RapidFire Inc. - Overview
Exhibits194: RapidFire Inc. - Product / Service
Exhibits195: RapidFire Inc. - Key offerings
Exhibits196: SWOT
Exhibits197: Unity Technologies Inc. - Overview
Exhibits198: Unity Technologies Inc. - Product / Service
Exhibits199: Unity Technologies Inc. - Key news
Exhibits200: Unity Technologies Inc. - Key offerings
Exhibits201: SWOT
Exhibits202: Verizon Communications Inc. - Overview
Exhibits203: Verizon Communications Inc. - Business segments
Exhibits204: Verizon Communications Inc. - Key news
Exhibits205: Verizon Communications Inc. - Key offerings
Exhibits206: Verizon Communications Inc. - Segment focus
Exhibits207: SWOT
Exhibits208: WPP Plc - Overview
Exhibits209: WPP Plc - Product / Service
Exhibits210: WPP Plc - Key offerings
Exhibits211: SWOT
Exhibits212: Inclusions checklist
Exhibits213: Exclusions checklist
Exhibits214: Currency conversion rates for US$
Exhibits215: Research methodology
Exhibits216: Information sources
Exhibits217: Data validation
Exhibits218: Validation techniques employed for market sizing
Exhibits219: Data synthesis
Exhibits220: 360 degree market analysis
Exhibits221: List of abbreviations

Product Code: IRTNTR43136

In-Game Advertising (IGA) Market 2025-2029

The in-game advertising (IGA) market is forecasted to grow by USD 7494.8 mn during 2024-2029, accelerating at a CAGR of 15% during the forecast period. The report on the in-game advertising (IGA) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of gamers and growing partnerships between advertisers and video game companies, rising demand for mobile gaming, and growing popularity of dynamic in-game advertising.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	12.8%
CAGR	15%
Incremental Value	$7494.8 mn

Technavio's in-game advertising (IGA) market is segmented as below:

By Platform

Mobile
Computing
Console

By Type

Static ads
Dynamic ads
Advergaming

By Geographical Landscape

North America
APAC
Europe
Middle East and Africa
South America

This study identifies the incorporation of nlp with in-game advertising as one of the prime reasons driving the in-game advertising (IGA) market growth during the next few years. Also, emergence of programmatic in-game advertisement and increasing focus on native advertising will lead to sizable demand in the market.

The report on the in-game advertising (IGA) market covers the following areas:

In-Game Advertising (IGA) Market sizing
In-Game Advertising (IGA) Market forecast
In-Game Advertising (IGA) Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-game advertising (IGA) market vendors that include AdInMo Ltd., Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Unity Technologies Inc., Verizon Communications Inc., WAMGROUP Spa, and WPP Plc. Also, the in-game advertising (IGA) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global In-Game Advertising (IGA) Market 2019 - 2023
- Historic Market Size - Data Table on Global In-Game Advertising (IGA) Market 2019 - 2023 ($ million)
5.2 Platform segment analysis 2019 - 2023
- Historic Market Size - Platform Segment 2019 - 2023 ($ million)
5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI in global in-game advertising market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Platform

8.1 Market segments
- Chart on Platform - Market share 2024-2029 (%)
- Data Table on Platform - Market share 2024-2029 (%)
8.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
8.3 Mobile - Market size and forecast 2024-2029
- Chart on Mobile - Market size and forecast 2024-2029 ($ million)
- Data Table on Mobile - Market size and forecast 2024-2029 ($ million)
- Chart on Mobile - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile - Year-over-year growth 2024-2029 (%)
8.4 Computing - Market size and forecast 2024-2029
- Chart on Computing - Market size and forecast 2024-2029 ($ million)
- Data Table on Computing - Market size and forecast 2024-2029 ($ million)
- Chart on Computing - Year-over-year growth 2024-2029 (%)
- Data Table on Computing - Year-over-year growth 2024-2029 (%)
8.5 Console - Market size and forecast 2024-2029
- Chart on Console - Market size and forecast 2024-2029 ($ million)
- Data Table on Console - Market size and forecast 2024-2029 ($ million)
- Chart on Console - Year-over-year growth 2024-2029 (%)
- Data Table on Console - Year-over-year growth 2024-2029 (%)
8.6 Market opportunity by Platform
- Market opportunity by Platform ($ million)
- Data Table on Market opportunity by Platform ($ million)

9 Market Segmentation by Type

9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
9.3 Static ads - Market size and forecast 2024-2029
- Chart on Static ads - Market size and forecast 2024-2029 ($ million)
- Data Table on Static ads - Market size and forecast 2024-2029 ($ million)
- Chart on Static ads - Year-over-year growth 2024-2029 (%)
- Data Table on Static ads - Year-over-year growth 2024-2029 (%)
9.4 Dynamic ads - Market size and forecast 2024-2029
- Chart on Dynamic ads - Market size and forecast 2024-2029 ($ million)
- Data Table on Dynamic ads - Market size and forecast 2024-2029 ($ million)
- Chart on Dynamic ads - Year-over-year growth 2024-2029 (%)
- Data Table on Dynamic ads - Year-over-year growth 2024-2029 (%)
9.5 Advergaming - Market size and forecast 2024-2029
- Chart on Advergaming - Market size and forecast 2024-2029 ($ million)
- Data Table on Advergaming - Market size and forecast 2024-2029 ($ million)
- Chart on Advergaming - Year-over-year growth 2024-2029 (%)
- Data Table on Advergaming - Year-over-year growth 2024-2029 (%)
9.6 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
11.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.11 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.12 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
11.13 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.14 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
11.15 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
11.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
11.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 AdInMo Ltd.
- AdInMo Ltd. - Overview
- AdInMo Ltd. - Product / Service
- AdInMo Ltd. - Key offerings
- SWOT
14.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT
14.6 Anzu Virtual Reality Ltd.
- Anzu Virtual Reality Ltd. - Overview
- Anzu Virtual Reality Ltd. - Product / Service
- Anzu Virtual Reality Ltd. - Key offerings
- SWOT
14.7 Bidstack Ltd.
- Bidstack Ltd. - Overview
- Bidstack Ltd. - Product / Service
- Bidstack Ltd. - Key offerings
- SWOT
14.8 HotPlay
- HotPlay - Overview
- HotPlay - Product / Service
- HotPlay - Key offerings
- SWOT
14.9 InMobi Pte. Ltd.
- InMobi Pte. Ltd. - Overview
- InMobi Pte. Ltd. - Product / Service
- InMobi Pte. Ltd. - Key offerings
- SWOT
14.10 Landvault
- Landvault - Overview
- Landvault - Product / Service
- Landvault - Key offerings
- SWOT
14.11 Liftoff Inc.
- Liftoff Inc. - Overview
- Liftoff Inc. - Product / Service
- Liftoff Inc. - Key offerings
- SWOT
14.12 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
14.13 Motive Interactive Inc.
- Motive Interactive Inc. - Overview
- Motive Interactive Inc. - Product / Service
- Motive Interactive Inc. - Key offerings
- SWOT
14.14 Playwire LLC
- Playwire LLC - Overview
- Playwire LLC - Product / Service
- Playwire LLC - Key offerings
- SWOT
14.15 RapidFire Inc.
- RapidFire Inc. - Overview
- RapidFire Inc. - Product / Service
- RapidFire Inc. - Key offerings
- SWOT
14.16 Unity Technologies Inc.
- Unity Technologies Inc. - Overview
- Unity Technologies Inc. - Product / Service
- Unity Technologies Inc. - Key news
- Unity Technologies Inc. - Key offerings
- SWOT
14.17 Verizon Communications Inc.
- Verizon Communications Inc. - Overview
- Verizon Communications Inc. - Business segments
- Verizon Communications Inc. - Key news
- Verizon Communications Inc. - Key offerings
- Verizon Communications Inc. - Segment focus
- SWOT
14.18 WPP Plc
- WPP Plc - Overview
- WPP Plc - Product / Service
- WPP Plc - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations

ゲーム内広告（IGA）の世界市場（2025年～2029年）

Global In-game Advertising (IGA) Market 2025-2029

目次

第1章エグゼクティブサマリー

第2章 Technavioの分析

第3章市場情勢

第4章市場規模

第5章市場規模実績

第6章定性分析

第7章ファイブフォース分析

第8章市場セグメンテーション：プラットフォーム別

第9章市場セグメンテーション：タイプ別

第10章顧客情勢

第11章地域別情勢

第12章促進要因・課題・機会・抑制要因

第13章競合情勢

第14章競合分析

第15章付録

Table of Contents

1 Executive Summary

2 Technavio Analysis

3 Market Landscape

4 Market Sizing

5 Historic Market Size

6 Qualitative Analysis

7 Five Forces Analysis

8 Market Segmentation by Platform

9 Market Segmentation by Type

10 Customer Landscape

11 Geographic Landscape

12 Drivers, Challenges, and Opportunity/Restraints

13 Competitive Landscape

14 Competitive Analysis

15 Appendix

ゲーム内広告（IGA）の世界市場（2025年～2029年）

Global In-game Advertising (IGA) Market 2025-2029

目次

第1章 エグゼクティブサマリー

第2章 Technavioの分析

第3章 市場情勢

第4章 市場規模

第5章 市場規模実績

第6章 定性分析

第7章 ファイブフォース分析

第8章 市場セグメンテーション：プラットフォーム別

第9章 市場セグメンテーション：タイプ別

第10章 顧客情勢

第11章 地域別情勢

第12章 促進要因・課題・機会・抑制要因

第13章 競合情勢

第14章 競合分析

第15章 付録

Table of Contents

1 Executive Summary

2 Technavio Analysis

3 Market Landscape

4 Market Sizing

5 Historic Market Size

6 Qualitative Analysis

7 Five Forces Analysis

8 Market Segmentation by Platform

9 Market Segmentation by Type

10 Customer Landscape

11 Geographic Landscape

12 Drivers, Challenges, and Opportunity/Restraints

13 Competitive Landscape

14 Competitive Analysis

15 Appendix

第1章エグゼクティブサマリー

第3章市場情勢

第4章市場規模

第5章市場規模実績

第6章定性分析

第7章ファイブフォース分析

第8章市場セグメンテーション：プラットフォーム別

第9章市場セグメンテーション：タイプ別

第10章顧客情勢

第11章地域別情勢

第12章促進要因・課題・機会・抑制要因

第13章競合情勢

第14章競合分析

第15章付録