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市場調査レポート
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1634288

ゲーム内広告（IGA）の世界市場（2025年～2029年）

Global In-game Advertising (IGA) Market 2025-2029
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出版日
発行
TechNavio
ページ情報
英文 199 Pages
納期
即納可能 即納可能とは
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.08円
ゲーム内広告（IGA）の世界市場（2025年～2029年）
出版日: 2025年01月07日
発行: TechNavio
ページ情報: 英文 199 Pages
納期: 即納可能 即納可能とは
PrevNext
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GIIご利用のメリット
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  • 概要
  • 図表
  • 目次
概要

ゲーム内広告（IGA）市場（2025年～2029年）

世界のゲーム内広告（IGA）の市場規模は、2024年～2029年に74億9,480万米ドルに達し、予測期間中のCAGRは15%で成長すると予測されます。当レポートでは、ゲーム内広告（IGA）市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

本レポートは、現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、ゲーマー数の増加、広告主とゲーム会社間のパートナーシップの拡大、モバイルゲーム需要の高まり、ダイナミックなゲーム内広告の人気の高まりによって牽引されています。

市場範囲
基準年 2025年
終了年 2029年
予測期間 2025年～2029年
成長モメンタム 加速
前年比2025年 12.8%
CAGR 15%
増分額 74億9,480万米ドル

本調査では、今後数年間のゲーム内広告（IGA）市場の成長を促進する主な要因の1つとして、ゲーム内広告へのNLPの組み込みを挙げています。また、プログラマティックなゲーム内広告の出現とネイティブ広告への注目の高まりが、市場の大きな需要につながると思われます。

目次

第1章 エグゼクティブサマリー

  • 市場概要

第2章 Technavioの分析

  • 価格感度・ライフサイクル・顧客購入バスケット・採用率・購入基準の分析
  • インプットの重要性と差別化の要因
  • ディスラプションの要因
  • 促進要因と課題の影響

第3章 市場情勢

  • 市場エコシステム
  • 市場の特徴
  • バリューチェーン分析

第4章 市場規模

  • 市場の定義
  • 市場セグメント分析
  • 市場規模（2024年）
  • 市場の見通し（2024年～2029年）

第5章 市場規模実績

  • ゲーム内広告（IGA）の世界市場（2019年～2023年）
  • プラットフォームセグメント分析（2019年～2023年）
  • タイプセグメント分析（2019年～2023年）
  • 地域セグメント分析（2019年～2023年）
  • 国セグメント分析（2019年～2023年）

第6章 定性分析

  • 世界のゲーム内広告市場におけるAIの影響

第7章 ファイブフォース分析

  • ファイブフォースの要約
  • 買い手の交渉力
  • 供給企業の交渉力
  • 新規参入業者の脅威
  • 代替品の脅威
  • 競争の脅威
  • 市況

第8章 市場セグメンテーション：プラットフォーム別

  • 市場セグメント
  • 比較：プラットフォーム別
  • モバイル：市場規模と予測（2024年～2029年）
  • コンピューティング：市場規模と予測（2024年～2029年）
  • コンソール：市場規模と予測（2024年～2029年）
  • 市場機会：プラットフォーム別

第9章 市場セグメンテーション：タイプ別

  • 市場セグメント
  • 比較：タイプ別
  • スタティック広告：市場規模と予測（2024年～2029年）
  • ダイナミック広告：市場規模と予測（2024年～2029年）
  • アドバゲーミング：市場規模と予測（2024年～2029年）
  • 市場機会：タイプ別

第10章 顧客情勢

  • 顧客情勢の概要

第11章 地域別情勢

  • 地域別セグメンテーション
  • 地域別比較
  • 北米：市場規模と予測（2024年～2029年）
  • アジア太平洋：市場規模と予測（2024年～2029年）
  • 欧州：市場規模と予測（2024年～2029年）
  • 中東・アフリカ：市場規模と予測（2024年～2029年）
  • 南米：市場規模と予測（2024年～2029年）
  • 米国：市場規模と予測（2024年～2029年）
  • 中国：市場規模と予測（2024年～2029年）
  • カナダ：市場規模と予測（2024年～2029年）
  • 日本：市場規模と予測（2024年～2029年）
  • インド：市場規模と予測（2024年～2029年）
  • ドイツ：市場規模と予測（2024年～2029年）
  • 韓国：市場規模と予測（2024年～2029年）
  • 英国：市場規模と予測（2024年～2029年）
  • フランス：市場規模と予測（2024年～2029年）
  • イタリア：市場規模と予測（2024年～2029年）
  • 市場機会：地域情勢別

第12章 促進要因・課題・機会・抑制要因

  • 市場促進要因
  • 市場の課題
  • 促進要因と課題の影響
  • 市場の機会・抑制要因

第13章 競合情勢

  • 概要
  • 競合情勢
  • ディスラプションの状況
  • 業界のリスク

第14章 競合分析

  • 企業プロファイル
  • 企業ランキング指数
  • 企業の市場ポジショニング
  • AdInMo Ltd.
  • Alphabet Inc.
  • Anzu Virtual Reality Ltd.
  • Bidstack Ltd.
  • HotPlay
  • InMobi Pte. Ltd.
  • Landvault
  • Liftoff Inc.
  • Microsoft Corp.
  • Motive Interactive Inc.
  • Playwire LLC
  • RapidFire Inc.
  • Unity Technologies Inc.
  • Verizon Communications Inc.
  • WPP Plc

第15章 付録

図表

Exhibits:

  • Exhibits1: Executive Summary - Chart on Market Overview
  • Exhibits2: Executive Summary - Data Table on Market Overview
  • Exhibits3: Executive Summary - Chart on Global Market Characteristics
  • Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
  • Exhibits6: Executive Summary - Chart on Market Segmentation by Type
  • Exhibits7: Executive Summary - Chart on Incremental Growth
  • Exhibits8: Executive Summary - Data Table on Incremental Growth
  • Exhibits9: Executive Summary - Chart on Company Market Positioning
  • Exhibits10: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits11: Overview on criticality of inputs and factors of differentiation
  • Exhibits12: Overview on factors of disruption
  • Exhibits13: Impact of drivers and challenges in 2024 and 2029
  • Exhibits14: Parent Market
  • Exhibits15: Data Table on - Parent Market
  • Exhibits16: Market characteristics analysis
  • Exhibits17: Value chain analysis
  • Exhibits18: Offerings of companies included in the market definition
  • Exhibits19: Market segments
  • Exhibits20: Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Exhibits21: Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Exhibits22: Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Exhibits23: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Exhibits24: Historic Market Size - Data Table on Global In-Game Advertising (IGA) Market 2019 - 2023 ($ million)
  • Exhibits25: Historic Market Size - Platform Segment 2019 - 2023 ($ million)
  • Exhibits26: Historic Market Size - Type Segment 2019 - 2023 ($ million)
  • Exhibits27: Historic Market Size - Geography Segment 2019 - 2023 ($ million)
  • Exhibits28: Historic Market Size - Country Segment 2019 - 2023 ($ million)
  • Exhibits29: Five forces analysis - Comparison between 2024 and 2029
  • Exhibits30: Bargaining power of buyers - Impact of key factors 2024 and 2029
  • Exhibits31: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
  • Exhibits32: Threat of new entrants - Impact of key factors in 2024 and 2029
  • Exhibits33: Threat of substitutes - Impact of key factors in 2024 and 2029
  • Exhibits34: Threat of rivalry - Impact of key factors in 2024 and 2029
  • Exhibits35: Chart on Market condition - Five forces 2024 and 2029
  • Exhibits36: Chart on Platform - Market share 2024-2029 (%)
  • Exhibits37: Data Table on Platform - Market share 2024-2029 (%)
  • Exhibits38: Chart on Comparison by Platform
  • Exhibits39: Data Table on Comparison by Platform
  • Exhibits40: Chart on Mobile - Market size and forecast 2024-2029 ($ million)
  • Exhibits41: Data Table on Mobile - Market size and forecast 2024-2029 ($ million)
  • Exhibits42: Chart on Mobile - Year-over-year growth 2024-2029 (%)
  • Exhibits43: Data Table on Mobile - Year-over-year growth 2024-2029 (%)
  • Exhibits44: Chart on Computing - Market size and forecast 2024-2029 ($ million)
  • Exhibits45: Data Table on Computing - Market size and forecast 2024-2029 ($ million)
  • Exhibits46: Chart on Computing - Year-over-year growth 2024-2029 (%)
  • Exhibits47: Data Table on Computing - Year-over-year growth 2024-2029 (%)
  • Exhibits48: Chart on Console - Market size and forecast 2024-2029 ($ million)
  • Exhibits49: Data Table on Console - Market size and forecast 2024-2029 ($ million)
  • Exhibits50: Chart on Console - Year-over-year growth 2024-2029 (%)
  • Exhibits51: Data Table on Console - Year-over-year growth 2024-2029 (%)
  • Exhibits52: Market opportunity by Platform ($ million)
  • Exhibits53: Data Table on Market opportunity by Platform ($ million)
  • Exhibits54: Chart on Type - Market share 2024-2029 (%)
  • Exhibits55: Data Table on Type - Market share 2024-2029 (%)
  • Exhibits56: Chart on Comparison by Type
  • Exhibits57: Data Table on Comparison by Type
  • Exhibits58: Chart on Static ads - Market size and forecast 2024-2029 ($ million)
  • Exhibits59: Data Table on Static ads - Market size and forecast 2024-2029 ($ million)
  • Exhibits60: Chart on Static ads - Year-over-year growth 2024-2029 (%)
  • Exhibits61: Data Table on Static ads - Year-over-year growth 2024-2029 (%)
  • Exhibits62: Chart on Dynamic ads - Market size and forecast 2024-2029 ($ million)
  • Exhibits63: Data Table on Dynamic ads - Market size and forecast 2024-2029 ($ million)
  • Exhibits64: Chart on Dynamic ads - Year-over-year growth 2024-2029 (%)
  • Exhibits65: Data Table on Dynamic ads - Year-over-year growth 2024-2029 (%)
  • Exhibits66: Chart on Advergaming - Market size and forecast 2024-2029 ($ million)
  • Exhibits67: Data Table on Advergaming - Market size and forecast 2024-2029 ($ million)
  • Exhibits68: Chart on Advergaming - Year-over-year growth 2024-2029 (%)
  • Exhibits69: Data Table on Advergaming - Year-over-year growth 2024-2029 (%)
  • Exhibits70: Market opportunity by Type ($ million)
  • Exhibits71: Data Table on Market opportunity by Type ($ million)
  • Exhibits72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits73: Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Exhibits74: Data Table on Market share By Geographical Landscape 2024-2029 (%)
  • Exhibits75: Chart on Geographic comparison
  • Exhibits76: Data Table on Geographic comparison
  • Exhibits77: Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Exhibits78: Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Exhibits79: Chart on North America - Year-over-year growth 2024-2029 (%)
  • Exhibits80: Data Table on North America - Year-over-year growth 2024-2029 (%)
  • Exhibits81: Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Exhibits82: Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Exhibits83: Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Exhibits84: Data Table on APAC - Year-over-year growth 2024-2029 (%)
  • Exhibits85: Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Exhibits86: Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Exhibits87: Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Exhibits88: Data Table on Europe - Year-over-year growth 2024-2029 (%)
  • Exhibits89: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Exhibits90: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Exhibits91: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Exhibits92: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Exhibits93: Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Exhibits94: Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Exhibits95: Chart on South America - Year-over-year growth 2024-2029 (%)
  • Exhibits96: Data Table on South America - Year-over-year growth 2024-2029 (%)
  • Exhibits97: Chart on US - Market size and forecast 2024-2029 ($ million)
  • Exhibits98: Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Exhibits99: Chart on US - Year-over-year growth 2024-2029 (%)
  • Exhibits100: Data Table on US - Year-over-year growth 2024-2029 (%)
  • Exhibits101: Chart on China - Market size and forecast 2024-2029 ($ million)
  • Exhibits102: Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Exhibits103: Chart on China - Year-over-year growth 2024-2029 (%)
  • Exhibits104: Data Table on China - Year-over-year growth 2024-2029 (%)
  • Exhibits105: Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Exhibits106: Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Exhibits107: Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Exhibits108: Data Table on Canada - Year-over-year growth 2024-2029 (%)
  • Exhibits109: Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Exhibits110: Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Exhibits111: Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Exhibits112: Data Table on Japan - Year-over-year growth 2024-2029 (%)
  • Exhibits113: Chart on India - Market size and forecast 2024-2029 ($ million)
  • Exhibits114: Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Exhibits115: Chart on India - Year-over-year growth 2024-2029 (%)
  • Exhibits116: Data Table on India - Year-over-year growth 2024-2029 (%)
  • Exhibits117: Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Exhibits118: Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Exhibits119: Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Exhibits120: Data Table on Germany - Year-over-year growth 2024-2029 (%)
  • Exhibits121: Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Exhibits122: Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Exhibits123: Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Exhibits124: Data Table on South Korea - Year-over-year growth 2024-2029 (%)
  • Exhibits125: Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Exhibits126: Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Exhibits127: Chart on UK - Year-over-year growth 2024-2029 (%)
  • Exhibits128: Data Table on UK - Year-over-year growth 2024-2029 (%)
  • Exhibits129: Chart on France - Market size and forecast 2024-2029 ($ million)
  • Exhibits130: Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Exhibits131: Chart on France - Year-over-year growth 2024-2029 (%)
  • Exhibits132: Data Table on France - Year-over-year growth 2024-2029 (%)
  • Exhibits133: Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Exhibits134: Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Exhibits135: Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Exhibits136: Data Table on Italy - Year-over-year growth 2024-2029 (%)
  • Exhibits137: Market opportunity By Geographical Landscape ($ million)
  • Exhibits138: Data Tables on Market opportunity By Geographical Landscape ($ million)
  • Exhibits139: Impact of drivers and challenges in 2024 and 2029
  • Exhibits140: Overview on criticality of inputs and factors of differentiation
  • Exhibits141: Overview on factors of disruption
  • Exhibits142: Impact of key risks on business
  • Exhibits143: Companies covered
  • Exhibits144: Company ranking index
  • Exhibits145: Matrix on companies position and classification
  • Exhibits146: AdInMo Ltd. - Overview
  • Exhibits147: AdInMo Ltd. - Product / Service
  • Exhibits148: AdInMo Ltd. - Key offerings
  • Exhibits149: SWOT
  • Exhibits150: Alphabet Inc. - Overview
  • Exhibits151: Alphabet Inc. - Business segments
  • Exhibits152: Alphabet Inc. - Key offerings
  • Exhibits153: Alphabet Inc. - Segment focus
  • Exhibits154: SWOT
  • Exhibits155: Anzu Virtual Reality Ltd. - Overview
  • Exhibits156: Anzu Virtual Reality Ltd. - Product / Service
  • Exhibits157: Anzu Virtual Reality Ltd. - Key offerings
  • Exhibits158: SWOT
  • Exhibits159: Bidstack Ltd. - Overview
  • Exhibits160: Bidstack Ltd. - Product / Service
  • Exhibits161: Bidstack Ltd. - Key offerings
  • Exhibits162: SWOT
  • Exhibits163: HotPlay - Overview
  • Exhibits164: HotPlay - Product / Service
  • Exhibits165: HotPlay - Key offerings
  • Exhibits166: SWOT
  • Exhibits167: InMobi Pte. Ltd. - Overview
  • Exhibits168: InMobi Pte. Ltd. - Product / Service
  • Exhibits169: InMobi Pte. Ltd. - Key offerings
  • Exhibits170: SWOT
  • Exhibits171: Landvault - Overview
  • Exhibits172: Landvault - Product / Service
  • Exhibits173: Landvault - Key offerings
  • Exhibits174: SWOT
  • Exhibits175: Liftoff Inc. - Overview
  • Exhibits176: Liftoff Inc. - Product / Service
  • Exhibits177: Liftoff Inc. - Key offerings
  • Exhibits178: SWOT
  • Exhibits179: Microsoft Corp. - Overview
  • Exhibits180: Microsoft Corp. - Business segments
  • Exhibits181: Microsoft Corp. - Key news
  • Exhibits182: Microsoft Corp. - Key offerings
  • Exhibits183: Microsoft Corp. - Segment focus
  • Exhibits184: SWOT
  • Exhibits185: Motive Interactive Inc. - Overview
  • Exhibits186: Motive Interactive Inc. - Product / Service
  • Exhibits187: Motive Interactive Inc. - Key offerings
  • Exhibits188: SWOT
  • Exhibits189: Playwire LLC - Overview
  • Exhibits190: Playwire LLC - Product / Service
  • Exhibits191: Playwire LLC - Key offerings
  • Exhibits192: SWOT
  • Exhibits193: RapidFire Inc. - Overview
  • Exhibits194: RapidFire Inc. - Product / Service
  • Exhibits195: RapidFire Inc. - Key offerings
  • Exhibits196: SWOT
  • Exhibits197: Unity Technologies Inc. - Overview
  • Exhibits198: Unity Technologies Inc. - Product / Service
  • Exhibits199: Unity Technologies Inc. - Key news
  • Exhibits200: Unity Technologies Inc. - Key offerings
  • Exhibits201: SWOT
  • Exhibits202: Verizon Communications Inc. - Overview
  • Exhibits203: Verizon Communications Inc. - Business segments
  • Exhibits204: Verizon Communications Inc. - Key news
  • Exhibits205: Verizon Communications Inc. - Key offerings
  • Exhibits206: Verizon Communications Inc. - Segment focus
  • Exhibits207: SWOT
  • Exhibits208: WPP Plc - Overview
  • Exhibits209: WPP Plc - Product / Service
  • Exhibits210: WPP Plc - Key offerings
  • Exhibits211: SWOT
  • Exhibits212: Inclusions checklist
  • Exhibits213: Exclusions checklist
  • Exhibits214: Currency conversion rates for US$
  • Exhibits215: Research methodology
  • Exhibits216: Information sources
  • Exhibits217: Data validation
  • Exhibits218: Validation techniques employed for market sizing
  • Exhibits219: Data synthesis
  • Exhibits220: 360 degree market analysis
  • Exhibits221: List of abbreviations
目次
Product Code: IRTNTR43136

In-Game Advertising (IGA) Market 2025-2029

The in-game advertising (IGA) market is forecasted to grow by USD 7494.8 mn during 2024-2029, accelerating at a CAGR of 15% during the forecast period. The report on the in-game advertising (IGA) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of gamers and growing partnerships between advertisers and video game companies, rising demand for mobile gaming, and growing popularity of dynamic in-game advertising.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 202512.8%
CAGR15%
Incremental Value$7494.8 mn

Technavio's in-game advertising (IGA) market is segmented as below:

By Platform

    • Mobile
    • Computing
    • Console

By Type

    • Static ads
    • Dynamic ads
    • Advergaming

By Geographical Landscape

    • North America
    • APAC
    • Europe
    • Middle East and Africa
    • South America

This study identifies the incorporation of nlp with in-game advertising as one of the prime reasons driving the in-game advertising (IGA) market growth during the next few years. Also, emergence of programmatic in-game advertisement and increasing focus on native advertising will lead to sizable demand in the market.

The report on the in-game advertising (IGA) market covers the following areas:

    • In-Game Advertising (IGA) Market sizing
    • In-Game Advertising (IGA) Market forecast
    • In-Game Advertising (IGA) Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-game advertising (IGA) market vendors that include AdInMo Ltd., Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Unity Technologies Inc., Verizon Communications Inc., WAMGROUP Spa, and WPP Plc. Also, the in-game advertising (IGA) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market By Geographical Landscape
    • Executive Summary - Chart on Market Segmentation by Platform
    • Executive Summary - Chart on Market Segmentation by Type
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
    • Overview on criticality of inputs and factors of differentiation
  • 2.3 Factors of disruption
    • Overview on factors of disruption
  • 2.4 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

  • 3.1 Market ecosystem
    • Parent Market
    • Data Table on - Parent Market
  • 3.2 Market characteristics
    • Market characteristics analysis
  • 3.3 Value chain analysis
    • Value chain analysis

4 Market Sizing

  • 4.1 Market definition
    • Offerings of companies included in the market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2024
  • 4.4 Market outlook: Forecast for 2024-2029
    • Chart on Global - Market size and forecast 2024-2029 ($ million)
    • Data Table on Global - Market size and forecast 2024-2029 ($ million)
    • Chart on Global Market: Year-over-year growth 2024-2029 (%)
    • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

  • 5.1 Global In-Game Advertising (IGA) Market 2019 - 2023
    • Historic Market Size - Data Table on Global In-Game Advertising (IGA) Market 2019 - 2023 ($ million)
  • 5.2 Platform segment analysis 2019 - 2023
    • Historic Market Size - Platform Segment 2019 - 2023 ($ million)
  • 5.3 Type segment analysis 2019 - 2023
    • Historic Market Size - Type Segment 2019 - 2023 ($ million)
  • 5.4 Geography segment analysis 2019 - 2023
    • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
  • 5.5 Country segment analysis 2019 - 2023
    • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

  • 6.1 Impact of AI in global in-game advertising market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2024 and 2029
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2024 and 2029
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2024 and 2029
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2024 and 2029
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2024 and 2029
  • 7.7 Market condition
    • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Platform

  • 8.1 Market segments
    • Chart on Platform - Market share 2024-2029 (%)
    • Data Table on Platform - Market share 2024-2029 (%)
  • 8.2 Comparison by Platform
    • Chart on Comparison by Platform
    • Data Table on Comparison by Platform
  • 8.3 Mobile - Market size and forecast 2024-2029
    • Chart on Mobile - Market size and forecast 2024-2029 ($ million)
    • Data Table on Mobile - Market size and forecast 2024-2029 ($ million)
    • Chart on Mobile - Year-over-year growth 2024-2029 (%)
    • Data Table on Mobile - Year-over-year growth 2024-2029 (%)
  • 8.4 Computing - Market size and forecast 2024-2029
    • Chart on Computing - Market size and forecast 2024-2029 ($ million)
    • Data Table on Computing - Market size and forecast 2024-2029 ($ million)
    • Chart on Computing - Year-over-year growth 2024-2029 (%)
    • Data Table on Computing - Year-over-year growth 2024-2029 (%)
  • 8.5 Console - Market size and forecast 2024-2029
    • Chart on Console - Market size and forecast 2024-2029 ($ million)
    • Data Table on Console - Market size and forecast 2024-2029 ($ million)
    • Chart on Console - Year-over-year growth 2024-2029 (%)
    • Data Table on Console - Year-over-year growth 2024-2029 (%)
  • 8.6 Market opportunity by Platform
    • Market opportunity by Platform ($ million)
    • Data Table on Market opportunity by Platform ($ million)

9 Market Segmentation by Type

  • 9.1 Market segments
    • Chart on Type - Market share 2024-2029 (%)
    • Data Table on Type - Market share 2024-2029 (%)
  • 9.2 Comparison by Type
    • Chart on Comparison by Type
    • Data Table on Comparison by Type
  • 9.3 Static ads - Market size and forecast 2024-2029
    • Chart on Static ads - Market size and forecast 2024-2029 ($ million)
    • Data Table on Static ads - Market size and forecast 2024-2029 ($ million)
    • Chart on Static ads - Year-over-year growth 2024-2029 (%)
    • Data Table on Static ads - Year-over-year growth 2024-2029 (%)
  • 9.4 Dynamic ads - Market size and forecast 2024-2029
    • Chart on Dynamic ads - Market size and forecast 2024-2029 ($ million)
    • Data Table on Dynamic ads - Market size and forecast 2024-2029 ($ million)
    • Chart on Dynamic ads - Year-over-year growth 2024-2029 (%)
    • Data Table on Dynamic ads - Year-over-year growth 2024-2029 (%)
  • 9.5 Advergaming - Market size and forecast 2024-2029
    • Chart on Advergaming - Market size and forecast 2024-2029 ($ million)
    • Data Table on Advergaming - Market size and forecast 2024-2029 ($ million)
    • Chart on Advergaming - Year-over-year growth 2024-2029 (%)
    • Data Table on Advergaming - Year-over-year growth 2024-2029 (%)
  • 9.6 Market opportunity by Type
    • Market opportunity by Type ($ million)
    • Data Table on Market opportunity by Type ($ million)

10 Customer Landscape

  • 10.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

  • 11.1 Geographic segmentation
    • Chart on Market share By Geographical Landscape 2024-2029 (%)
    • Data Table on Market share By Geographical Landscape 2024-2029 (%)
  • 11.2 Geographic comparison
    • Chart on Geographic comparison
    • Data Table on Geographic comparison
  • 11.3 North America - Market size and forecast 2024-2029
    • Chart on North America - Market size and forecast 2024-2029 ($ million)
    • Data Table on North America - Market size and forecast 2024-2029 ($ million)
    • Chart on North America - Year-over-year growth 2024-2029 (%)
    • Data Table on North America - Year-over-year growth 2024-2029 (%)
  • 11.4 APAC - Market size and forecast 2024-2029
    • Chart on APAC - Market size and forecast 2024-2029 ($ million)
    • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
    • Chart on APAC - Year-over-year growth 2024-2029 (%)
    • Data Table on APAC - Year-over-year growth 2024-2029 (%)
  • 11.5 Europe - Market size and forecast 2024-2029
    • Chart on Europe - Market size and forecast 2024-2029 ($ million)
    • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
    • Chart on Europe - Year-over-year growth 2024-2029 (%)
    • Data Table on Europe - Year-over-year growth 2024-2029 (%)
  • 11.6 Middle East and Africa - Market size and forecast 2024-2029
    • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
    • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
    • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • 11.7 South America - Market size and forecast 2024-2029
    • Chart on South America - Market size and forecast 2024-2029 ($ million)
    • Data Table on South America - Market size and forecast 2024-2029 ($ million)
    • Chart on South America - Year-over-year growth 2024-2029 (%)
    • Data Table on South America - Year-over-year growth 2024-2029 (%)
  • 11.8 US - Market size and forecast 2024-2029
    • Chart on US - Market size and forecast 2024-2029 ($ million)
    • Data Table on US - Market size and forecast 2024-2029 ($ million)
    • Chart on US - Year-over-year growth 2024-2029 (%)
    • Data Table on US - Year-over-year growth 2024-2029 (%)
  • 11.9 China - Market size and forecast 2024-2029
    • Chart on China - Market size and forecast 2024-2029 ($ million)
    • Data Table on China - Market size and forecast 2024-2029 ($ million)
    • Chart on China - Year-over-year growth 2024-2029 (%)
    • Data Table on China - Year-over-year growth 2024-2029 (%)
  • 11.10 Canada - Market size and forecast 2024-2029
    • Chart on Canada - Market size and forecast 2024-2029 ($ million)
    • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
    • Chart on Canada - Year-over-year growth 2024-2029 (%)
    • Data Table on Canada - Year-over-year growth 2024-2029 (%)
  • 11.11 Japan - Market size and forecast 2024-2029
    • Chart on Japan - Market size and forecast 2024-2029 ($ million)
    • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
    • Chart on Japan - Year-over-year growth 2024-2029 (%)
    • Data Table on Japan - Year-over-year growth 2024-2029 (%)
  • 11.12 India - Market size and forecast 2024-2029
    • Chart on India - Market size and forecast 2024-2029 ($ million)
    • Data Table on India - Market size and forecast 2024-2029 ($ million)
    • Chart on India - Year-over-year growth 2024-2029 (%)
    • Data Table on India - Year-over-year growth 2024-2029 (%)
  • 11.13 Germany - Market size and forecast 2024-2029
    • Chart on Germany - Market size and forecast 2024-2029 ($ million)
    • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
    • Chart on Germany - Year-over-year growth 2024-2029 (%)
    • Data Table on Germany - Year-over-year growth 2024-2029 (%)
  • 11.14 South Korea - Market size and forecast 2024-2029
    • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
    • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
    • Chart on South Korea - Year-over-year growth 2024-2029 (%)
    • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
  • 11.15 UK - Market size and forecast 2024-2029
    • Chart on UK - Market size and forecast 2024-2029 ($ million)
    • Data Table on UK - Market size and forecast 2024-2029 ($ million)
    • Chart on UK - Year-over-year growth 2024-2029 (%)
    • Data Table on UK - Year-over-year growth 2024-2029 (%)
  • 11.16 France - Market size and forecast 2024-2029
    • Chart on France - Market size and forecast 2024-2029 ($ million)
    • Data Table on France - Market size and forecast 2024-2029 ($ million)
    • Chart on France - Year-over-year growth 2024-2029 (%)
    • Data Table on France - Year-over-year growth 2024-2029 (%)
  • 11.17 Italy - Market size and forecast 2024-2029
    • Chart on Italy - Market size and forecast 2024-2029 ($ million)
    • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
    • Chart on Italy - Year-over-year growth 2024-2029 (%)
    • Data Table on Italy - Year-over-year growth 2024-2029 (%)
  • 11.18 Market opportunity By Geographical Landscape
    • Market opportunity By Geographical Landscape ($ million)
    • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

  • 12.1 Market drivers
  • 12.2 Market challenges
  • 12.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029
  • 12.4 Market opportunities/restraints

13 Competitive Landscape

  • 13.1 Overview
  • 13.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 13.3 Landscape disruption
    • Overview on factors of disruption
  • 13.4 Industry risks
    • Impact of key risks on business

14 Competitive Analysis

  • 14.1 Companies profiled
    • Companies covered
  • 14.2 Company ranking index
    • Company ranking index
  • 14.3 Market positioning of companies
    • Matrix on companies position and classification
  • 14.4 AdInMo Ltd.
    • AdInMo Ltd. - Overview
    • AdInMo Ltd. - Product / Service
    • AdInMo Ltd. - Key offerings
    • SWOT
  • 14.5 Alphabet Inc.
    • Alphabet Inc. - Overview
    • Alphabet Inc. - Business segments
    • Alphabet Inc. - Key offerings
    • Alphabet Inc. - Segment focus
    • SWOT
  • 14.6 Anzu Virtual Reality Ltd.
    • Anzu Virtual Reality Ltd. - Overview
    • Anzu Virtual Reality Ltd. - Product / Service
    • Anzu Virtual Reality Ltd. - Key offerings
    • SWOT
  • 14.7 Bidstack Ltd.
    • Bidstack Ltd. - Overview
    • Bidstack Ltd. - Product / Service
    • Bidstack Ltd. - Key offerings
    • SWOT
  • 14.8 HotPlay
    • HotPlay - Overview
    • HotPlay - Product / Service
    • HotPlay - Key offerings
    • SWOT
  • 14.9 InMobi Pte. Ltd.
    • InMobi Pte. Ltd. - Overview
    • InMobi Pte. Ltd. - Product / Service
    • InMobi Pte. Ltd. - Key offerings
    • SWOT
  • 14.10 Landvault
    • Landvault - Overview
    • Landvault - Product / Service
    • Landvault - Key offerings
    • SWOT
  • 14.11 Liftoff Inc.
    • Liftoff Inc. - Overview
    • Liftoff Inc. - Product / Service
    • Liftoff Inc. - Key offerings
    • SWOT
  • 14.12 Microsoft Corp.
    • Microsoft Corp. - Overview
    • Microsoft Corp. - Business segments
    • Microsoft Corp. - Key news
    • Microsoft Corp. - Key offerings
    • Microsoft Corp. - Segment focus
    • SWOT
  • 14.13 Motive Interactive Inc.
    • Motive Interactive Inc. - Overview
    • Motive Interactive Inc. - Product / Service
    • Motive Interactive Inc. - Key offerings
    • SWOT
  • 14.14 Playwire LLC
    • Playwire LLC - Overview
    • Playwire LLC - Product / Service
    • Playwire LLC - Key offerings
    • SWOT
  • 14.15 RapidFire Inc.
    • RapidFire Inc. - Overview
    • RapidFire Inc. - Product / Service
    • RapidFire Inc. - Key offerings
    • SWOT
  • 14.16 Unity Technologies Inc.
    • Unity Technologies Inc. - Overview
    • Unity Technologies Inc. - Product / Service
    • Unity Technologies Inc. - Key news
    • Unity Technologies Inc. - Key offerings
    • SWOT
  • 14.17 Verizon Communications Inc.
    • Verizon Communications Inc. - Overview
    • Verizon Communications Inc. - Business segments
    • Verizon Communications Inc. - Key news
    • Verizon Communications Inc. - Key offerings
    • Verizon Communications Inc. - Segment focus
    • SWOT
  • 14.18 WPP Plc
    • WPP Plc - Overview
    • WPP Plc - Product / Service
    • WPP Plc - Key offerings
    • SWOT

15 Appendix

  • 15.1 Scope of the report
  • 15.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 15.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 15.4 Research methodology
    • Research methodology
  • 15.5 Data procurement
    • Information sources
  • 15.6 Data validation
    • Data validation
  • 15.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 15.8 Data synthesis
    • Data synthesis
  • 15.9 360 degree market analysis
    • 360 degree market analysis
  • 15.10 List of abbreviations
    • List of abbreviations