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市場調査レポート
商品コード
1380225

モバイルエンゲージメント市場：製品、エンドユーザー、アプリケーション別-2023-2030年の世界予測

Mobile Engagement Market by Product (App/Web Content, E-mail, In-App Messaging), End-User (Large Scale Enterprises (LSEs), Small Medium Enterprises (SMEs)), Application - Global Forecast 2023-2030
出版日: | 発行: 360iResearch | ページ情報: 英文 185 Pages | 納期: 即日から翌営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
モバイルエンゲージメント市場：製品、エンドユーザー、アプリケーション別-2023-2030年の世界予測
出版日: 2023年10月16日
発行: 360iResearch
ページ情報: 英文 185 Pages
納期: 即日から翌営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 図表
  • 目次
概要

モバイルエンゲージメント市場は、2022年の78億4,000万米ドルから2030年には194億6,000万米ドルに達すると予測され、予測期間中のCAGRは12.02%です。

モバイルエンゲージメントの世界市場

主な市場の統計
市場金額：基準年[2022] 78億4,000万米ドル
推定市場金額[2023] 86億1,000万米ドル
予測市場金額[2030] 194億6,000万米ドル
CAGR（%） 12.02%
モバイルエンゲージメント Market-IMG1

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスはモバイルエンゲージメント市場の評価に不可欠なツールです。事業戦略と製品満足度に関連する主要指標を分析し、ベンダーを包括的に評価します。これにより、ユーザーは特定のニーズに合わせた情報に基づいた意思決定を行うことができます。高度な分析により、ベンダーは4つの象限に分類され、それぞれ成功のレベルが異なります：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。この洞察に満ちたフレームワークにより、意思決定者は自信を持って市場をナビゲートすることができます。

市場シェア分析

市場シェア分析では、ベンダーの市場情勢に関する貴重な洞察を提供します。全体収益、顧客ベース、その他の主要指標への影響を評価することで、企業の業績と直面する競合環境を包括的に理解することができます。この分析では、調査期間中の市場シェア獲得、断片化、優位性、業界再編などの競合レベルも明らかにします。

本レポートは、以下の側面に関する貴重な洞察を提供しています：

1.市場の浸透度：主要企業の市場力学と製品に関する包括的な情報を提供します。

2.市場の開拓度：新興市場と成熟市場セグメントへの浸透度を詳細に分析し、有利なビジネスチャンスを浮き彫りにします。

3.市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細情報。

4.競合の評価と情報：主要企業の市場シェア、戦略、製品、認証、規制状況、特許状況、製造能力を網羅的に評価。

5.製品開発およびイノベーション：将来の技術、研究開発活動、画期的な製品開発に関するインテリジェントな洞察。

本レポートは、以下のような主要な質問に対応しています：

1.モバイルエンゲージメント市場の市場規模および予測は？

2.モバイルエンゲージメント市場で最も高い投資ポテンシャルを持つ製品、セグメント、用途、分野は？

3.モバイルエンゲージメント市場における競争戦略の窓とは？

4.モバイルエンゲージメント市場の最新技術動向と規制の枠組みは？

5.モバイルエンゲージメント市場における主要ベンダーの市場シェアは？

6.モバイルエンゲージメント市場への参入に適した形態や戦略的手段は？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • スマートフォンやその他のモバイルデバイスの普及
      • 多様な活動のためのモバイルアプリの数と使用量の増加
      • インターネットの普及率の上昇とMコマース活動の成長
    • 抑制要因
      • モバイルエンゲージメントを妨げる断片化したモバイルエコシステム
    • 機会
      • モバイルエンゲージメントを強化するモバイル技術の進歩
      • ユーザーエンゲージメントを強化するためのモバイルゲーミフィケーション技術とマーケティング戦略の採用
    • 課題
      • データプライバシーとデータセキュリティに関連する懸念
  • 市場セグメンテーション分析
  • 市場動向分析
  • 高インフレの累積的影響
  • ポーターのファイブフォース分析
  • バリューチェーンとクリティカルパス分析
  • 規制の枠組み

第6章 モバイルエンゲージメント市場：製品別

  • アプリ/ウェブコンテンツ
  • Eメール
  • アプリ内メッセージング
  • プッシュ通知
  • SMSとMMS

第7章 モバイルエンゲージメント市場：エンドユーザー別

  • 大規模企業（LSE）
  • 中小企業（SME）

第8章 モバイルエンゲージメント市場：用途別

  • コミュニケーション
  • 教育
  • 金融業務
  • 政府
  • メディアとエンターテイメント
  • 医学
  • 小売り
  • 旅行とホスピタリティ

第9章 南北アメリカのモバイルエンゲージメント市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第10章 アジア太平洋地域のモバイルエンゲージメント市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第11章 欧州・中東・アフリカのモバイルエンゲージメント市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第12章 競合情勢

  • FPNVポジショニングマトリクス
  • 市場シェア分析：主要企業別
  • 競合シナリオ主要企業別の分析

第13章 競争力のあるポートフォリオ

  • 主要な企業プロファイル
    • Adobe Inc.
    • Airship Group, Inc.
    • Braze, Inc.
    • Emarsys
    • Hewlett Packard Enterprise Company
    • Infosys Limited
    • International Business Machines Corporation
    • ironSource Ltd.
    • Leanplum, Inc.
    • Marketo, Inc.
    • MessageGears, LLC
    • MoEngage, Inc.
    • Oracle Corporation
    • Phunware, Inc.
    • Salesforce, Inc.
    • SAP SE
    • Selligent, Inc.
    • SmartFocus UK Limited
    • Syniverse Technologies LLC
    • Upland Software, Inc.
    • Validic Inc.
    • Vibes Media, LLC
    • Webtrekk GmbH
    • Zoho Corporation Pvt. Ltd.
  • 主要な製品ポートフォリオ

第14章 付録

  • ディスカッションガイド
  • ライセンスと価格について
図表

LIST OF FIGURES

  • FIGURE 1. MOBILE ENGAGEMENT MARKET RESEARCH PROCESS
  • FIGURE 2. MOBILE ENGAGEMENT MARKET SIZE, 2022 VS 2030
  • FIGURE 3. MOBILE ENGAGEMENT MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. MOBILE ENGAGEMENT MARKET SIZE, BY REGION, 2022 VS 2030 (%)
  • FIGURE 5. MOBILE ENGAGEMENT MARKET SIZE, BY REGION, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 6. MOBILE ENGAGEMENT MARKET DYNAMICS
  • FIGURE 7. MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2022 VS 2030 (%)
  • FIGURE 8. MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 9. MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2022 VS 2030 (%)
  • FIGURE 10. MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 11. MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2022 VS 2030 (%)
  • FIGURE 12. MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 13. AMERICAS MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2022 VS 2030 (%)
  • FIGURE 14. AMERICAS MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 15. UNITED STATES MOBILE ENGAGEMENT MARKET SIZE, BY STATE, 2022 VS 2030 (%)
  • FIGURE 16. UNITED STATES MOBILE ENGAGEMENT MARKET SIZE, BY STATE, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 17. ASIA-PACIFIC MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2022 VS 2030 (%)
  • FIGURE 18. ASIA-PACIFIC MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2022 VS 2030 (%)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 21. MOBILE ENGAGEMENT MARKET, FPNV POSITIONING MATRIX, 2022
  • FIGURE 22. MOBILE ENGAGEMENT MARKET SHARE, BY KEY PLAYER, 2022

LIST OF TABLES

  • TABLE 1. MOBILE ENGAGEMENT MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2022
  • TABLE 3. MOBILE ENGAGEMENT MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL MOBILE ENGAGEMENT MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 6. MOBILE ENGAGEMENT MARKET SIZE, BY APP/WEB CONTENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 7. MOBILE ENGAGEMENT MARKET SIZE, BY E-MAIL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 8. MOBILE ENGAGEMENT MARKET SIZE, BY IN-APP MESSAGING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. MOBILE ENGAGEMENT MARKET SIZE, BY PUSH NOTIFICATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. MOBILE ENGAGEMENT MARKET SIZE, BY SMS & MMS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 12. MOBILE ENGAGEMENT MARKET SIZE, BY LARGE SCALE ENTERPRISES (LSES), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. MOBILE ENGAGEMENT MARKET SIZE, BY SMALL MEDIUM ENTERPRISES (SMES), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 15. MOBILE ENGAGEMENT MARKET SIZE, BY COMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. MOBILE ENGAGEMENT MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. MOBILE ENGAGEMENT MARKET SIZE, BY FINANCIAL SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. MOBILE ENGAGEMENT MARKET SIZE, BY GOVERNMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. MOBILE ENGAGEMENT MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. MOBILE ENGAGEMENT MARKET SIZE, BY MEDICAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. MOBILE ENGAGEMENT MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. MOBILE ENGAGEMENT MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 24. AMERICAS MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 25. AMERICAS MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 26. AMERICAS MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 27. ARGENTINA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 28. ARGENTINA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 29. ARGENTINA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 30. BRAZIL MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 31. BRAZIL MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 32. BRAZIL MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 33. CANADA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 34. CANADA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 35. CANADA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 36. MEXICO MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 37. MEXICO MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 38. MEXICO MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 39. UNITED STATES MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 40. UNITED STATES MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 41. UNITED STATES MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 42. UNITED STATES MOBILE ENGAGEMENT MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 43. ASIA-PACIFIC MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 44. ASIA-PACIFIC MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 45. ASIA-PACIFIC MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 46. ASIA-PACIFIC MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 47. AUSTRALIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 48. AUSTRALIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 49. AUSTRALIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 50. CHINA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 51. CHINA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 52. CHINA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 53. INDIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 54. INDIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 55. INDIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 56. INDONESIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 57. INDONESIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 58. INDONESIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 59. JAPAN MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 60. JAPAN MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 61. JAPAN MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 62. MALAYSIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 63. MALAYSIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 64. MALAYSIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 65. PHILIPPINES MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 66. PHILIPPINES MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 67. PHILIPPINES MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 68. SINGAPORE MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 69. SINGAPORE MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 70. SINGAPORE MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 71. SOUTH KOREA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 72. SOUTH KOREA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 73. SOUTH KOREA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 74. TAIWAN MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 75. TAIWAN MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 76. TAIWAN MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 77. THAILAND MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 78. THAILAND MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 79. THAILAND MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 80. VIETNAM MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 81. VIETNAM MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 82. VIETNAM MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 83. EUROPE, MIDDLE EAST & AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 84. EUROPE, MIDDLE EAST & AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 85. EUROPE, MIDDLE EAST & AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 86. EUROPE, MIDDLE EAST & AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 87. DENMARK MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 88. DENMARK MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 89. DENMARK MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 90. EGYPT MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 91. EGYPT MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 92. EGYPT MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 93. FINLAND MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 94. FINLAND MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 95. FINLAND MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 96. FRANCE MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 97. FRANCE MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 98. FRANCE MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 99. GERMANY MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 100. GERMANY MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 101. GERMANY MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 102. ISRAEL MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 103. ISRAEL MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 104. ISRAEL MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 105. ITALY MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 106. ITALY MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 107. ITALY MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 108. NETHERLANDS MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 109. NETHERLANDS MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 110. NETHERLANDS MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 111. NIGERIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 112. NIGERIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 113. NIGERIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 114. NORWAY MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 115. NORWAY MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 116. NORWAY MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 117. POLAND MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 118. POLAND MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 119. POLAND MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 120. QATAR MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 121. QATAR MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 122. QATAR MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 123. RUSSIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 124. RUSSIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 125. RUSSIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 126. SAUDI ARABIA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 127. SAUDI ARABIA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 128. SAUDI ARABIA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 129. SOUTH AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 130. SOUTH AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 131. SOUTH AFRICA MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 132. SPAIN MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 133. SPAIN MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 134. SPAIN MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 135. SWEDEN MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 136. SWEDEN MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 137. SWEDEN MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 138. SWITZERLAND MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 139. SWITZERLAND MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 140. SWITZERLAND MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 141. TURKEY MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 142. TURKEY MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 143. TURKEY MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED ARAB EMIRATES MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED ARAB EMIRATES MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 146. UNITED ARAB EMIRATES MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 147. UNITED KINGDOM MOBILE ENGAGEMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 148. UNITED KINGDOM MOBILE ENGAGEMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 149. UNITED KINGDOM MOBILE ENGAGEMENT MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 150. MOBILE ENGAGEMENT MARKET, FPNV POSITIONING MATRIX, 2022
  • TABLE 151. MOBILE ENGAGEMENT MARKET SHARE, BY KEY PLAYER, 2022
  • TABLE 152. MOBILE ENGAGEMENT MARKET LICENSE & PRICING
目次
Product Code: MRR-2A0283E2565A

The Mobile Engagement Market is projected to reach USD 19.46 billion by 2030 from USD 7.84 billion in 2022, at a CAGR of 12.02% during the forecast period.

Global Mobile Engagement Market

KEY MARKET STATISTICS
Base Year Value [2022] USD 7.84 billion
Estimated Year Value [2023] USD 8.61 billion
Forecast Year Value [2030] USD 19.46 billion
CAGR (%) 12.02%
Mobile Engagement Market - IMG1

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Mobile Engagement Market.

Based on Product, market is studied across App/Web Content, E-mail, In-App Messaging, Push Notification, and SMS & MMS. The SMS & MMS is projected to witness significant market share during forecast period.

Based on End-User, market is studied across Large Scale Enterprises (LSEs) and Small Medium Enterprises (SMEs). The Large Scale Enterprises (LSEs) is projected to witness significant market share during forecast period.

Based on Application, market is studied across Communication, Education, Financial Services, Government, Media & Entertainment, Medical, Retail, and Travel & Hospitality. The Education is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Asia-Pacific is projected to witness significant market share during forecast period.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Mobile Engagement Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Mobile Engagement Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Mobile Engagement Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Airship Group, Inc., Braze, Inc., Emarsys, Hewlett Packard Enterprise Company, Infosys Limited, International Business Machines Corporation, ironSource Ltd., Leanplum, Inc., Marketo, Inc., MessageGears, LLC, MoEngage, Inc., Oracle Corporation, Phunware, Inc., Salesforce, Inc., SAP SE, Selligent, Inc., SmartFocus UK Limited, Syniverse Technologies LLC, Upland Software, Inc., Validic Inc., Vibes Media, LLC, Webtrekk GmbH, and Zoho Corporation Pvt. Ltd..

The report offers valuable insights on the following aspects:

1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.

2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.

3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.

4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.

5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast for the Mobile Engagement Market?

2. Which products, segments, applications, and areas hold the highest investment potential in the Mobile Engagement Market?

3. What is the competitive strategic window for identifying opportunities in the Mobile Engagement Market?

4. What are the latest technology trends and regulatory frameworks in the Mobile Engagement Market?

5. What is the market share of the leading vendors in the Mobile Engagement Market?

6. Which modes and strategic moves are suitable for entering the Mobile Engagement Market?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Limitations
  • 1.7. Assumptions
  • 1.8. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

  • 4.1. Introduction
  • 4.2. Mobile Engagement Market, by Region

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Proliferation of smartphones and other mobile devices
      • 5.1.1.2. Increase in number and usage of mobile apps for diverse activities
      • 5.1.1.3. Rising internet penetration and growth of m-commerce activities
    • 5.1.2. Restraints
      • 5.1.2.1. Fragmented mobile ecosystem hindering mobile engagement
    • 5.1.3. Opportunities
      • 5.1.3.1. Advancements in mobile technologies to enhance mobile engagement
      • 5.1.3.2. Adoption of mobile gamification techniques and marketing strategies to enhance user engagement
    • 5.1.4. Challenges
      • 5.1.4.1. Concerns associated with data privacy and data security
  • 5.2. Market Segmentation Analysis
  • 5.3. Market Trend Analysis
  • 5.4. Cumulative Impact of High Inflation
  • 5.5. Porter's Five Forces Analysis
    • 5.5.1. Threat of New Entrants
    • 5.5.2. Threat of Substitutes
    • 5.5.3. Bargaining Power of Customers
    • 5.5.4. Bargaining Power of Suppliers
    • 5.5.5. Industry Rivalry
  • 5.6. Value Chain & Critical Path Analysis
  • 5.7. Regulatory Framework

6. Mobile Engagement Market, by Product

  • 6.1. Introduction
  • 6.2. App/Web Content
  • 6.3. E-mail
  • 6.4. In-App Messaging
  • 6.5. Push Notification
  • 6.6. SMS & MMS

7. Mobile Engagement Market, by End-User

  • 7.1. Introduction
  • 7.2. Large Scale Enterprises (LSEs)
  • 7.3. Small Medium Enterprises (SMEs)

8. Mobile Engagement Market, by Application

  • 8.1. Introduction
  • 8.2. Communication
  • 8.3. Education
  • 8.4. Financial Services
  • 8.5. Government
  • 8.6. Media & Entertainment
  • 8.7. Medical
  • 8.8. Retail
  • 8.9. Travel & Hospitality

9. Americas Mobile Engagement Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Mobile Engagement Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Mobile Engagement Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. FPNV Positioning Matrix
  • 12.2. Market Share Analysis, By Key Player
  • 12.3. Competitive Scenario Analysis, By Key Player

13. Competitive Portfolio

  • 13.1. Key Company Profiles
    • 13.1.1. Adobe Inc.
    • 13.1.2. Airship Group, Inc.
    • 13.1.3. Braze, Inc.
    • 13.1.4. Emarsys
    • 13.1.5. Hewlett Packard Enterprise Company
    • 13.1.6. Infosys Limited
    • 13.1.7. International Business Machines Corporation
    • 13.1.8. ironSource Ltd.
    • 13.1.9. Leanplum, Inc.
    • 13.1.10. Marketo, Inc.
    • 13.1.11. MessageGears, LLC
    • 13.1.12. MoEngage, Inc.
    • 13.1.13. Oracle Corporation
    • 13.1.14. Phunware, Inc.
    • 13.1.15. Salesforce, Inc.
    • 13.1.16. SAP SE
    • 13.1.17. Selligent, Inc.
    • 13.1.18. SmartFocus UK Limited
    • 13.1.19. Syniverse Technologies LLC
    • 13.1.20. Upland Software, Inc.
    • 13.1.21. Validic Inc.
    • 13.1.22. Vibes Media, LLC
    • 13.1.23. Webtrekk GmbH
    • 13.1.24. Zoho Corporation Pvt. Ltd.
  • 13.2. Key Product Portfolio

14. Appendix

  • 14.1. Discussion Guide
  • 14.2. License & Pricing