フィットネスアプリの世界市場 2024-2028

フィットネスアプリ市場は2023-2028年に558億6,000万米ドル、予測期間中のCAGRは17.78%で成長すると予測されます。

当レポートでは、フィットネスアプリ市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。慢性疾患の増加、ウェアラブルデバイスの採用拡大、ヨガ、エアロビクス、総合格闘技（MMA）に対する顧客の関心の高まりなど、健康管理の強化が市場を牽引しています。

本調査では、ビデオワークアウト機能を統合した革新的なコーチングプラットフォームアプローチが、今後数年間のフィットネスアプリ市場成長を牽引する主要因の1つであるとしています。また、フィットネスアプリに対するベンダー間のM&Aやコラボレーションの増加、投資の増加が市場の大きな需要につながります。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• フィットネスアプリの世界市場 2018-2022
• 性別セグメント分析 2018-2022
• 用途別セグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション性別

• 市場セグメント
• 比較性別
• 女性：市場規模と予測 2023-2028
• 男性：市場規模と予測 2023-2028
• 市場機会性別

第7章 市場セグメンテーション：用途別

• 市場セグメント
• 比較：用途別
• ライフスタイルモニタリング：市場規模と予測 2023-2028
• ヘルスモニタリング：市場規模と予測 2023-2028
• その他：市場規模と予測 2023-2028
• 市場機会：用途別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2023-2028
• アジア太平洋：市場規模と予測 2023-2028
• 欧州：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• 日本：市場規模と予測 2023-2028
• ドイツ：市場規模と予測 2023-2028
• 韓国：市場規模と予測 2023-2028
• 市場機会：地域情勢別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Adidas AG
• Alphabet Inc.
• ASICS Corp.
• Azumio Inc.
• BetterMe Ltd.
• Diverse Retails Pvt. Ltd.
• Fiit Ltd.
• Fitness Connection
• Fooducate Ltd.
• Garmin Ltd.
• Jefit Inc.
• MINDBODY Inc.
• Nike Inc.
• Samsung Electronics Co. Ltd.
• Under Armour Inc.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Gender
• Exhibits6: Executive Summary - Chart on Market Segmentation by Application
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global fitness app market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Gender Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Gender - Market share 2023-2028 (%)
• Exhibits31: Data Table on Gender - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Gender
• Exhibits33: Data Table on Comparison by Gender
• Exhibits34: Chart on Female - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Female - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Female - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Female - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Male - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Male - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Male - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Male - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Gender ($ billion)
• Exhibits43: Data Table on Market opportunity by Gender ($ billion)
• Exhibits44: Chart on Application - Market share 2023-2028 (%)
• Exhibits45: Data Table on Application - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Application
• Exhibits47: Data Table on Comparison by Application
• Exhibits48: Chart on Lifestyle monitoring - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Lifestyle monitoring - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Lifestyle monitoring - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Lifestyle monitoring - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Health monitoring - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Health monitoring - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Health monitoring - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Health monitoring - Year-over-year growth 2023-2028 (%)
• Exhibits56: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits57: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits60: Market opportunity by Application ($ billion)
• Exhibits61: Data Table on Market opportunity by Application ($ billion)
• Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits63: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits65: Chart on Geographic comparison
• Exhibits66: Data Table on Geographic comparison
• Exhibits67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on South Korea - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on South Korea - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on South Korea - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on South Korea - Year-over-year growth 2023-2028 (%)
• Exhibits107: Market opportunity By Geographical Landscape ($ billion)
• Exhibits108: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits109: Impact of drivers and challenges in 2023 and 2028
• Exhibits110: Overview on Criticality of inputs and Factors of differentiation
• Exhibits111: Overview on factors of disruption
• Exhibits112: Impact of key risks on business
• Exhibits113: Vendors covered
• Exhibits114: Matrix on vendor position and classification
• Exhibits115: Adidas AG - Overview
• Exhibits116: Adidas AG - Business segments
• Exhibits117: Adidas AG - Key news
• Exhibits118: Adidas AG - Key offerings
• Exhibits119: Adidas AG - Segment focus
• Exhibits120: Alphabet Inc. - Overview
• Exhibits121: Alphabet Inc. - Business segments
• Exhibits122: Alphabet Inc. - Key news
• Exhibits123: Alphabet Inc. - Key offerings
• Exhibits124: Alphabet Inc. - Segment focus
• Exhibits125: ASICS Corp. - Overview
• Exhibits126: ASICS Corp. - Product / Service
• Exhibits127: ASICS Corp. - Key news
• Exhibits128: ASICS Corp. - Key offerings
• Exhibits129: Azumio Inc. - Overview
• Exhibits130: Azumio Inc. - Product / Service
• Exhibits131: Azumio Inc. - Key offerings
• Exhibits132: BetterMe Ltd. - Overview
• Exhibits133: BetterMe Ltd. - Product / Service
• Exhibits134: BetterMe Ltd. - Key offerings
• Exhibits135: Diverse Retails Pvt. Ltd. - Overview
• Exhibits136: Diverse Retails Pvt. Ltd. - Product / Service
• Exhibits137: Diverse Retails Pvt. Ltd. - Key offerings
• Exhibits138: Fiit Ltd. - Overview
• Exhibits139: Fiit Ltd. - Product / Service
• Exhibits140: Fiit Ltd. - Key offerings
• Exhibits141: Fitness Connection - Overview
• Exhibits142: Fitness Connection - Product / Service
• Exhibits143: Fitness Connection - Key offerings
• Exhibits144: Fooducate Ltd. - Overview
• Exhibits145: Fooducate Ltd. - Product / Service
• Exhibits146: Fooducate Ltd. - Key offerings
• Exhibits147: Garmin Ltd. - Overview
• Exhibits148: Garmin Ltd. - Business segments
• Exhibits149: Garmin Ltd. - Key news
• Exhibits150: Garmin Ltd. - Key offerings
• Exhibits151: Garmin Ltd. - Segment focus
• Exhibits152: Jefit Inc. - Overview
• Exhibits153: Jefit Inc. - Product / Service
• Exhibits154: Jefit Inc. - Key offerings
• Exhibits155: MINDBODY Inc. - Overview
• Exhibits156: MINDBODY Inc. - Product / Service
• Exhibits157: MINDBODY Inc. - Key offerings
• Exhibits158: Nike Inc. - Overview
• Exhibits159: Nike Inc. - Business segments
• Exhibits160: Nike Inc. - Key news
• Exhibits161: Nike Inc. - Key offerings
• Exhibits162: Nike Inc. - Segment focus
• Exhibits163: Samsung Electronics Co. Ltd. - Overview
• Exhibits164: Samsung Electronics Co. Ltd. - Business segments
• Exhibits165: Samsung Electronics Co. Ltd. - Key news
• Exhibits166: Samsung Electronics Co. Ltd. - Key offerings
• Exhibits167: Samsung Electronics Co. Ltd. - Segment focus
• Exhibits168: Under Armour Inc. - Overview
• Exhibits169: Under Armour Inc. - Business segments
• Exhibits170: Under Armour Inc. - Key news
• Exhibits171: Under Armour Inc. - Key offerings
• Exhibits172: Under Armour Inc. - Segment focus
• Exhibits173: Inclusions checklist
• Exhibits174: Exclusions checklist
• Exhibits175: Currency conversion rates for US$
• Exhibits176: Research methodology
• Exhibits177: Validation techniques employed for market sizing
• Exhibits178: Information sources
• Exhibits179: List of abbreviations

The fitness app market is forecasted to grow by USD 55.86 bn during 2023-2028, accelerating at a CAGR of 17.78% during the forecast period. The report on the fitness app market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by empowering health management amid the rising incidence of chronic diseases, growing adoption of wearable devices, and rising customer interest in yoga, aerobics, and mixed martial arts (MMA).

Technavio's fitness app market is segmented as below:

By Gender

• Female
• Male

By Application

• Lifestyle monitoring
• Health monitoring
• Others

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the innovative coaching platform approach with integrated video workout features as one of the prime reasons driving the fitness app market growth during the next few years. Also, increasing number of m and a and collaborations among vendors and rising investments in fitness apps will lead to sizable demand in the market.

The report on the fitness app market covers the following areas:

• Fitness app market sizing
• Fitness app market forecast
• Fitness app market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading fitness app market vendors that include Adidas AG, Alphabet Inc., Apple Inc., ASICS Corp., Azumio Inc., BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc., PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Squats Fitness Pvt. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH. Also, the fitness app market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global fitness app market 2018 - 2022
• 4.2 Gender Segment Analysis 2018 - 2022
• 4.3 Application Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Gender

• 6.1 Market segments
• 6.2 Comparison by Gender
• 6.3 Female - Market size and forecast 2023-2028
• 6.4 Male - Market size and forecast 2023-2028
• 6.5 Market opportunity by Gender

7 Market Segmentation by Application

• 7.1 Market segments
• 7.2 Comparison by Application
• 7.3 Lifestyle monitoring - Market size and forecast 2023-2028
• 7.4 Health monitoring - Market size and forecast 2023-2028
• 7.5 Others - Market size and forecast 2023-2028
• 7.6 Market opportunity by Application

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 APAC - Market size and forecast 2023-2028
• 9.5 Europe - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 Japan - Market size and forecast 2023-2028
• 9.11 Germany - Market size and forecast 2023-2028
• 9.12 South Korea - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Adidas AG
• 12.4 Alphabet Inc.
• 12.5 ASICS Corp.
• 12.6 Azumio Inc.
• 12.7 BetterMe Ltd.
• 12.8 Diverse Retails Pvt. Ltd.
• 12.9 Fiit Ltd.
• 12.10 Fitness Connection
• 12.11 Fooducate Ltd.
• 12.12 Garmin Ltd.
• 12.13 Jefit Inc.
• 12.14 MINDBODY Inc.
• 12.15 Nike Inc.
• 12.16 Samsung Electronics Co. Ltd.
• 12.17 Under Armour Inc.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations