マーケティング自動化ソフトウェアの世界市場 2023-2027

当レポートではマーケティング自動化ソフトウェアの市場規模は、2023年から2027年にかけて27億736万米ドル、予測期間中に11.98%のCAGRで成長すると予測しています。当レポートでは、マーケティング自動化ソフトウェア市場の全体分析、市場規模と予測、動向、成長促進要因・課題、さらに約25社のベンダーを網羅したベンダー分析を行っています。

また、現在の世界の市場動向と促進要因、市場全体の環境に関する最新分析も行っています。

市場は、リードナーチャリングのニーズの高まり、顧客のデジタルエクスペリエンス向上のニーズの高まり、ソーシャル、モバイル、分析、クラウド（SMAC）技術の導入の高まりによって牽引されています。

本調査では、マーケティング自動化ソフトウェアによるAIの利用が、今後数年間のマーケティング自動化ソフトウェア市場の成長を促進する主要な理由の1つであると特定しています。また、ロケーションベースマーケティングの出現と、マーケティング資産の可視性を向上させるニーズの高まりは、市場の大きな需要につながると考えられます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2022
• 市場の見通し：2022-2027年の予測

第4章 市場規模実績

• 2017年から2021年の世界のマーケティング自動化ソフトウェア市場
• 展開セグメント分析2017-2021
• エンドユーザーセグメント分析2017-2021
• 地域セグメント分析2017-2021
• 国セグメント分析2017-2021

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 展開別市場セグメンテーション

• 市場内訳
• 展開別比較
• クラウドベース - 市場規模と予測 2022-2027
• オンプレミス - 市場規模と予測 2022-2027
• 展開別の市場機会

第7章 エンドユーザー別市場セグメンテーション

• 市場内訳
• エンドユーザー別比較
• 中小企業 - 市場規模と予測 2022-2027
• 大企業 - 市場規模と予測 2022-2027
• エンドユーザー別の市場機会

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米 - 市場規模と予測 2022-2027
• 欧州 - 市場規模と予測 2022-2027
• APAC - 市場規模と予測 2022-2027
• 南米 - 市場規模と予測 2022-2027
• 中東およびアフリカ - 市場規模と予測 2022-2027
• 米国 - 市場規模と予測 2022-2027
• 中国 - 市場規模と予測 2022-2027
• ドイツ - 市場規模と予測 2022-2027
• 英国 - 市場規模と予測 2022-2027
• 日本 - 市場規模と予測 2022-2027
• 地域情勢別の市場機会

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Acoustic LP
• Act On Software Inc.
• ActiveCampaign LLC
• Adobe Inc.
• ClickDimensions LLC
• EngageBay Inc.
• GetResponse Sp zoo
• HubSpot Inc.
• International Business Machines Corp.
• Lead Liaison LLC
• MarketXpander Services Pvt. Ltd.
• Net results
• Ontraport
• Oracle Corp.
• Salesforce.com Inc.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Historic Market Size - Data Table on Global marketing automation software market 2017 - 2021 ($ million)
• Exhibits19: Historic Market Size - Deployment Segment 2017 - 2021 ($ million)
• Exhibits20: Historic Market Size - End-user Segment 2017 - 2021 ($ million)
• Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
• Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
• Exhibits23: Five forces analysis - Comparison between 2022 and 2027
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits29: Chart on Market condition - Five forces 2022 and 2027
• Exhibits30: Chart on Deployment - Market share 2022-2027 (%)
• Exhibits31: Data Table on Deployment - Market share 2022-2027 (%)
• Exhibits32: Chart on Comparison by Deployment
• Exhibits33: Data Table on Comparison by Deployment
• Exhibits34: Chart on Cloud-based - Market size and forecast 2022-2027 ($ million)
• Exhibits35: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ million)
• Exhibits36: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
• Exhibits37: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)
• Exhibits38: Chart on On-premises - Market size and forecast 2022-2027 ($ million)
• Exhibits39: Data Table on On-premises - Market size and forecast 2022-2027 ($ million)
• Exhibits40: Chart on On-premises - Year-over-year growth 2022-2027 (%)
• Exhibits41: Data Table on On-premises - Year-over-year growth 2022-2027 (%)
• Exhibits42: Market opportunity by Deployment ($ million)
• Exhibits43: Chart on End-user - Market share 2022-2027 (%)
• Exhibits44: Data Table on End-user - Market share 2022-2027 (%)
• Exhibits45: Chart on Comparison by End-user
• Exhibits46: Data Table on Comparison by End-user
• Exhibits47: Chart on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibits48: Data Table on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibits49: Chart on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
• Exhibits50: Data Table on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
• Exhibits51: Chart on Large enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibits52: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibits53: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
• Exhibits54: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
• Exhibits55: Market opportunity by End-user ($ million)
• Exhibits56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits57: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits58: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits59: Chart on Geographic comparison
• Exhibits60: Data Table on Geographic comparison
• Exhibits61: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibits62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibits63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits64: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibits66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibits67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibits70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibits71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits73: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibits74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibits75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits76: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibits78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibits79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibits82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibits83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits84: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibits86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibits87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits88: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibits90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibits91: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits93: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibits94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibits95: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibits96: Data Table on UK - Year-over-year growth 2022-2027 (%)
• Exhibits97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibits98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibits99: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits101: Market opportunity By Geographical Landscape ($ million)
• Exhibits102: Impact of drivers and challenges in 2022 and 2027
• Exhibits103: Overview on Criticality of inputs and Factors of differentiation
• Exhibits104: Overview on factors of disruption
• Exhibits105: Impact of key risks on business
• Exhibits106: Vendors covered
• Exhibits107: Matrix on vendor position and classification
• Exhibits108: Acoustic LP - Overview
• Exhibits109: Acoustic LP - Product / Service
• Exhibits110: Acoustic LP - Key offerings
• Exhibits111: Act On Software Inc. - Overview
• Exhibits112: Act On Software Inc. - Product / Service
• Exhibits113: Act On Software Inc. - Key news
• Exhibits114: Act On Software Inc. - Key offerings
• Exhibits115: ActiveCampaign LLC - Overview
• Exhibits116: ActiveCampaign LLC - Product / Service
• Exhibits117: ActiveCampaign LLC - Key news
• Exhibits118: ActiveCampaign LLC - Key offerings
• Exhibits119: Adobe Inc. - Overview
• Exhibits120: Adobe Inc. - Business segments
• Exhibits121: Adobe Inc. - Key news
• Exhibits122: Adobe Inc. - Key offerings
• Exhibits123: Adobe Inc. - Segment focus
• Exhibits124: ClickDimensions LLC - Overview
• Exhibits125: ClickDimensions LLC - Product / Service
• Exhibits126: ClickDimensions LLC - Key offerings
• Exhibits127: EngageBay Inc. - Overview
• Exhibits128: EngageBay Inc. - Product / Service
• Exhibits129: EngageBay Inc. - Key offerings
• Exhibits130: GetResponse Sp zoo - Overview
• Exhibits131: GetResponse Sp zoo - Product / Service
• Exhibits132: GetResponse Sp zoo - Key offerings
• Exhibits133: HubSpot Inc. - Overview
• Exhibits134: HubSpot Inc. - Product / Service
• Exhibits135: HubSpot Inc. - Key offerings
• Exhibits136: International Business Machines Corp. - Overview
• Exhibits137: International Business Machines Corp. - Business segments
• Exhibits138: International Business Machines Corp. - Key news
• Exhibits139: International Business Machines Corp. - Key offerings
• Exhibits140: International Business Machines Corp. - Segment focus
• Exhibits141: Lead Liaison LLC - Overview
• Exhibits142: Lead Liaison LLC - Product / Service
• Exhibits143: Lead Liaison LLC - Key offerings
• Exhibits144: MarketXpander Services Pvt. Ltd. - Overview
• Exhibits145: MarketXpander Services Pvt. Ltd. - Key offerings
• Exhibits146: Net results - Overview
• Exhibits147: Net results - Key offerings
• Exhibits148: Ontraport - Overview
• Exhibits149: Ontraport - Key offerings
• Exhibits150: Oracle Corp. - Overview
• Exhibits151: Oracle Corp. - Business segments
• Exhibits152: Oracle Corp. - Key news
• Exhibits153: Oracle Corp. - Key offerings
• Exhibits154: Oracle Corp. - Segment focus
• Exhibits155: Salesforce.com Inc. - Overview
• Exhibits156: Salesforce.com Inc. - Product / Service
• Exhibits157: Salesforce.com Inc. - Key news
• Exhibits158: Salesforce.com Inc. - Key offerings
• Exhibits159: Inclusions checklist
• Exhibits160: Exclusions checklist
• Exhibits161: Currency conversion rates for US$
• Exhibits162: Research methodology
• Exhibits163: Validation techniques employed for market sizing
• Exhibits164: Information sources
• Exhibits165: List of abbreviations

Technavio has been monitoring the marketing automation software market and is poised to grow by $2,707.36 mn from 2023-2027, accelerating at a CAGR of 11.98% during the forecast period. Our report on the marketing automation software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing need for lead nurturing, an increased need for improved customer digital experience, and the rising adoption of social, mobile, analytical, and cloud (SMAC) technologies.

Technavio's marketing automation software market is segmented as below:

By Deployment

• Cloud-based
• On-premises

By End-user

• Small
• Medium enterprises
• Large enterprises

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the use of AI with marketing automation software as one of the prime reasons driving the marketing automation software market growth during the next few years. Also, the emergence of location-based marketing and the growing need for improved marketing asset visibility will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the marketing automation software market covers the following areas:

• Marketing automation software market sizing
• Marketing automation software market forecast
• Marketing automation software market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading marketing automation software market vendors that include Acoustic LP, Act On Software Inc., ActiveCampaign LLC, Adobe Inc., ClickDimensions LLC, EngageBay Inc., GetResponse Sp zoo, HubSpot Inc., International Business Machines Corp., Intuit Inc., Lead Liaison LLC, Madgicx Ltd, MarketXpander Services Pvt. Ltd., Net results, Ontraport, Oracle Corp., Salesforce.com Inc., SAS Institute Inc., Sendinblue SAS, SharpSpring Inc., SimplyCast, and Zoho Corp. Pvt. Ltd. Also, the marketing automation software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market through the study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global marketing automation software market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on Global marketing automation software market 2017 - 2021 ($ million)
• 4.2 Deployment Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - Deployment Segment 2017 - 2021 ($ million)
• 4.3 End-user Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - End-user Segment 2017 - 2021 ($ million)
• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Deployment

• 6.1 Market segments
• Exhibit 30: Chart on Deployment - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Deployment - Market share 2022-2027 (%)
• 6.2 Comparison by Deployment
• Exhibit 32: Chart on Comparison by Deployment
• Exhibit 33: Data Table on Comparison by Deployment
• 6.3 Cloud-based - Market size and forecast 2022-2027
• Exhibit 34: Chart on Cloud-based - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)
• 6.4 On-premises - Market size and forecast 2022-2027
• Exhibit 38: Chart on On-premises - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on On-premises - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on On-premises - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on On-premises - Year-over-year growth 2022-2027 (%)
• 6.5 Market opportunity by Deployment
• Exhibit 42: Market opportunity by Deployment ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)
• 7.2 Comparison by End-user
• Exhibit 45: Chart on Comparison by End-user
• Exhibit 46: Data Table on Comparison by End-user
• 7.3 Small and medium enterprises - Market size and forecast 2022-2027
• Exhibit 47: Chart on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
• 7.4 Large enterprises - Market size and forecast 2022-2027
• Exhibit 51: Chart on Large enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
• 7.5 Market opportunity by End-user
• Exhibit 55: Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 57: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibit 58: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.8 US - Market size and forecast 2022-2027
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.9 China - Market size and forecast 2022-2027
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)
• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 101: Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 104: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 106: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 107: Matrix on vendor position and classification
• 12.3 Acoustic LP
• Exhibit 108: Acoustic LP - Overview
• Exhibit 109: Acoustic LP - Product / Service
• Exhibit 110: Acoustic LP - Key offerings
• 12.4 Act On Software Inc.
• Exhibit 111: Act On Software Inc. - Overview
• Exhibit 112: Act On Software Inc. - Product / Service
• Exhibit 113: Act On Software Inc. - Key news
• Exhibit 114: Act On Software Inc. - Key offerings
• 12.5 ActiveCampaign LLC
• Exhibit 115: ActiveCampaign LLC - Overview
• Exhibit 116: ActiveCampaign LLC - Product / Service
• Exhibit 117: ActiveCampaign LLC - Key news
• Exhibit 118: ActiveCampaign LLC - Key offerings
• 12.6 Adobe Inc.
• Exhibit 119: Adobe Inc. - Overview
• Exhibit 120: Adobe Inc. - Business segments
• Exhibit 121: Adobe Inc. - Key news
• Exhibit 122: Adobe Inc. - Key offerings
• Exhibit 123: Adobe Inc. - Segment focus
• 12.7 ClickDimensions LLC
• Exhibit 124: ClickDimensions LLC - Overview
• Exhibit 125: ClickDimensions LLC - Product / Service
• Exhibit 126: ClickDimensions LLC - Key offerings
• 12.8 EngageBay Inc.
• Exhibit 127: EngageBay Inc. - Overview
• Exhibit 128: EngageBay Inc. - Product / Service
• Exhibit 129: EngageBay Inc. - Key offerings
• 12.9 GetResponse Sp zoo
• Exhibit 130: GetResponse Sp zoo - Overview
• Exhibit 131: GetResponse Sp zoo - Product / Service
• Exhibit 132: GetResponse Sp zoo - Key offerings
• 12.10 HubSpot Inc.
• Exhibit 133: HubSpot Inc. - Overview
• Exhibit 134: HubSpot Inc. - Product / Service
• Exhibit 135: HubSpot Inc. - Key offerings
• 12.11 International Business Machines Corp.
• Exhibit 136: International Business Machines Corp. - Overview
• Exhibit 137: International Business Machines Corp. - Business segments
• Exhibit 138: International Business Machines Corp. - Key news
• Exhibit 139: International Business Machines Corp. - Key offerings
• Exhibit 140: International Business Machines Corp. - Segment focus
• 12.12 Lead Liaison LLC
• Exhibit 141: Lead Liaison LLC - Overview
• Exhibit 142: Lead Liaison LLC - Product / Service
• Exhibit 143: Lead Liaison LLC - Key offerings
• 12.13 MarketXpander Services Pvt. Ltd.
• Exhibit 144: MarketXpander Services Pvt. Ltd. - Overview
• Exhibit 145: MarketXpander Services Pvt. Ltd. - Key offerings
• 12.14 Net results
• Exhibit 146: Net results - Overview
• Exhibit 147: Net results - Key offerings
• 12.15 Ontraport
• Exhibit 148: Ontraport - Overview
• Exhibit 149: Ontraport - Key offerings
• 12.16 Oracle Corp.
• Exhibit 150: Oracle Corp. - Overview
• Exhibit 151: Oracle Corp. - Business segments
• Exhibit 152: Oracle Corp. - Key news
• Exhibit 153: Oracle Corp. - Key offerings
• Exhibit 154: Oracle Corp. - Segment focus
• 12.17 Salesforce.com Inc.
• Exhibit 155: Salesforce.com Inc. - Overview
• Exhibit 156: Salesforce.com Inc. - Product / Service
• Exhibit 157: Salesforce.com Inc. - Key news
• Exhibit 158: Salesforce.com Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 159: Inclusions checklist
• Exhibit 160: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 161: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 162: Research methodology
• Exhibit 163: Validation techniques employed for market sizing
• Exhibit 164: Information sources
• 13.5 List of abbreviations
• Exhibit 165: List of abbreviations