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表紙:男性用身だしなみ用品の世界市場:業界動向、市場シェア・規模・成長率・機会および予測(2021年~2026年)
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男性用身だしなみ用品の世界市場:業界動向、市場シェア・規模・成長率・機会および予測(2021年~2026年)

Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

出版日: | 発行: IMARC Services Private Limited | ページ情報: 英文 107 Pages | 納期: 2-3営業日

価格
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男性用身だしなみ用品の世界市場:業界動向、市場シェア・規模・成長率・機会および予測(2021年~2026年)
出版日: 2021年04月12日
発行: IMARC Services Private Limited
ページ情報: 英文 107 Pages
納期: 2-3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の男性用身だしなみ用品の市場規模は、2020年に698億米ドルの価値に達しました。身だしなみ用品は、個人が全体的な衛生状態と外観を維持するのに役立ちます。近年、男性の身だしなみのパターンは、容姿、衣服、美容トリートメントに重点を置いて変化しています。以前は、男性の身だしなみ用品は、シェービングクリーム、デオドラント、アフターシェーブコロン、シャンプーに限定されていました。しかし、男性のスタイルを進化させるという点でもっと個性的になるにつれて、男性向けの製品も導入されるようになりました。これらの製品は、保湿剤、フェイシャルクリーム、フェイスマスク、アンチエイジング製品などのスキンケアの必需品から、ブロンザーやコンシーラーなどの化粧品まで多岐にわたります。

メトロセクシャルの男性の増加傾向と有名人やインフルエンサーの影響力の高まりにより、伝統的な男らしさに対する態度が変化するにつれて、男性は現在、身だしなみ用品に広範囲に投資しています。さらに、メンズサロンの数の増加は、世界中で男性用洗面用具の需要に拍車をかけています。これとは別に、一部の市場参入企業は、最新の技術に基づいて構築された新しいパフォーマンス機能を追加することにより、シェーバーやカミソリなどの電気製品の革新を創出しています。基本的なブレードからボディグルーマーや電気かみそりまで、それらの製品提供は拡大し、それが今度は市場成長を前向きに促進しています。大手企業はまた、マーケティングキャンペーンに投資し、Facebook、Instagram、Snapchatなどのソーシャルメディアプラットフォームで自社製品を宣伝しています。世界の男性用身だしなみ用品市場は、今後5年間で安定した成長を示すと予想されています。

当レポートは世界の男性用身だしなみ用品市場について調査しており、業界動向、市場予測、製品・流通チャネル・価格帯・地域別の市場分析、競合情勢、主要企業のプロファイル等の情報を提供しています。

目次

第1章 序文

第2章 範囲と調査方法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界の男性用身だしなみ用品市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 製品別の市場セグメンテーション
  • 流通チャネル別の市場セグメンテーション
  • 価格帯別の市場セグメンテーション
  • 地域別の市場セグメンテーション
  • SWOT分析
    • 概要
    • 強み
    • 弱点
    • 市場機会
    • 脅威
  • バリューチェーン分析
    • 概要
    • 研究開発
    • 原材料調達
    • 製造
    • マーケティング
    • 分布
    • 最終用途
  • ポーターのァイブフォース分析
  • 価格分析
    • 主要な価格指標
    • 価格構造
    • マージン分析

第6章 製品別の市場セグメンテーション

  • 男性用洗面用具
  • 電気製品
  • アフターシェーブローション
  • その他

第7章 価格帯別の市場セグメンテーション

  • 大量生産品
  • プレミアム製品

第8章 流通チャネル別の市場セグメンテーション

  • スーパーマーケット/ハイパーマーケット
  • 薬局
  • オンラインストア
  • その他

第9章 地域別の市場セグメンテーション

  • 欧州
  • 北米
  • アジア太平洋地域
  • 中東・アフリカ
  • ラテンアメリカ

第10章 男性用身だしなみ用品の製造プロセス

  • 製品の概要
  • 原材料の要件
  • 製造プロセス
  • 主な成功とリスク要因

第11章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Procter & Gamble Company
    • Unilever PLC
    • Edgewell Personal Care Company
    • Beiersdorf AG
    • LVMH Moet Hennessy - Louis Vuitton SE
    • L'Oreal SA
    • Coty, Inc.
    • Natura Cosmeticos SA (NATURA)
    • PUIG, SL
    • Koninklijke Philips NV
    • Panasonic Corporation
図表

List of Figures

  • Figure 1: Global: Male Grooming Products Market: Major Drivers and Challenges
  • Figure 2: Global: Male Grooming Products Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: Male Grooming Products Market: Breakup by Product (in %), 2020
  • Figure 4: Global: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2020
  • Figure 5: Global: Male Grooming Products Market: Breakup by Price Range (in %), 2020
  • Figure 6: Global: Male Grooming Products Market: Breakup by Region (in %), 2020
  • Figure 7: Global: Male Grooming Products Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 8: Global: Male Grooming Products Industry: SWOT Analysis
  • Figure 9: Global: Male Grooming Products Industry: Value Chain Analysis
  • Figure 10: Global: Male Grooming Products Industry: Porter's Five Forces Analysis
  • Figure 11: Global: Male Grooming (Male Toiletries) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 12: Global: Male Grooming (Male Toiletries) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 13: Global: Male Grooming (Electric Products) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 14: Global: Male Grooming (Electric Products) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 15: Global: Male Grooming (After Shave Lotions) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 16: Global: Male Grooming (After Shave Lotions) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 17: Global: Male Grooming (Other Products) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 18: Global: Male Grooming (Other Products) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 19: Global: Male Grooming (Mass Products) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 20: Global: Male Grooming (Mass Products) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 21: Global: Male Grooming (Premium Products) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 22: Global: Male Grooming (Premium Products) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 23: Global: Male Grooming Products Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
  • Figure 24: Global: Male Grooming Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
  • Figure 25: Global: Male Grooming Products Market: Sales through Pharmacy Stores (in Million US$), 2015 & 2020
  • Figure 26: Global: Male Grooming Products Market Forecast: Sales through Pharmacy Stores (in Million US$), 2021-2026
  • Figure 27: Global: Male Grooming Products Market: Sales through Online Stores (in Million US$), 2015 & 2020
  • Figure 28: Global: Male Grooming Products Market Forecast: Sales through Online Stores (in Million US$), 2021-2026
  • Figure 29: Global: Male Grooming Products Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
  • Figure 30: Global: Male Grooming Products Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
  • Figure 31: Europe: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 32: Europe: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 33: North America: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 34: North America: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 35: Asia Pacific: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 36: Asia Pacific: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 37: Middle East and Africa: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 38: Middle East and Africa: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 39: Latin America: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 40: Latin America: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 41: Male Grooming Products Manufacturing: Detailed Process Flow

List of Tables

  • Table 1: Global: Male Grooming Products Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: Male Grooming Products Market Forecast: Breakup by Product (in Million US$), 2021-2026
  • Table 3: Global: Male Grooming Products Market Forecast: Breakup by Price Range (in Million US$), 2021-2026
  • Table 4: Global: Male Grooming Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
  • Table 5: Global: Male Grooming Products Market Forecast: Breakup by Region (in Million US$), 2021-2026
  • Table 6: Male Grooming Products Manufacturing: Raw Material Requirements
  • Table 7: Global: Male Grooming Products Market: Competitive Structure
  • Table 8: Global: Male Grooming Products Market: Key Players
目次
Product Code: SR1020B181_Report

The global male grooming products market reached a value of US$ 69.8 Billion in 2020. Grooming products help individuals to maintain their overall hygiene and physical appearance. In recent years, the male grooming patterns have changed with a significant emphasis on personal appearance, clothing, and beauty treatments. Earlier, male grooming products were limited to shaving creams, deodorants, aftershave colognes and shampoos. However, as men are becoming more individualistic in terms of developing their style, several products have been introduced for them. These products range from skincare essentials, such as moisturizers, facial creams, face masks and anti-aging products, to cosmetics including bronzers and concealers.

As the attitude toward traditional masculinity has changed, owing to the rising trend of the metrosexual man and the increasing influence of celebrities and influencers, men are now extensively investing in grooming products. Moreover, a rise in the number of men's salon is spurring the demand for male toiletries across the globe. Apart from this, several market players are coming up with innovations in electrical products, such as shavers and razors, by adding new performance features built on the latest technologies. From basic blades to body groomers and electric shavers, their product offerings have expanded, which in turn has provided a positive thrust to the market growth. The leading companies are also investing in marketing campaigns and promoting their products on social media platforms such as Facebook, Instagram and Snapchat. Looking forward, IMARC Group expects the global male grooming products market to exhibit moderate growth during the next five years.

Breakup by Product:

  • Male Toiletries
  • Electric Products
  • After Shave Lotions
  • Others
  • Male toiletries currently represent the most popular products. Some of the popular products in this category include deodorants, haircare, skincare, and shower products.

Breakup by Price Range:

  • Mass Products
  • Premium Products
  • Mass products hold the largest market share across the globe since. They are preferred over premium products on account of their easy availability and affordability.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others
  • Amongst these, male grooming products are majorly distributed through supermarkets and hypermarkets as these stores provide a diverse variety of products from multiple brands.

Regional Insights:

  • Asia Pacific
  • North America
  • Europe
  • Middle East and Africa
  • Latin America
  • Region-wise, Europe holds the leading position in the market. The high living standards, coupled with the increasing demand for authentic and personalized male grooming products, are stimulating the growth of the market in the region.

Competitive Landscape:

  • The market is highly concentrated in nature, with the presence of a handful of players operating in the market, which include Procter & Gamble Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moet Hennessy - Louis Vuitton SE, L'Oreal SA, Coty, Inc., Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV, and Panasonic Corporation.

Key Questions Answered in This Report:

  • How has the global male grooming products market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the industry?
  • What has been the impact of COVID-19 on the global male grooming products market?
  • What are the popular product types in the industry?
  • What are the major distribution channels in the industry?
  • What are the various stages in the value chain of the market?
  • What are the key driving factors and challenges in the market?
  • What is the structure of the market and who are the key players?
  • What is the degree of competition in the market?
  • How are male grooming products manufactured?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Male Grooming Products Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Product
  • 5.5 Market Breakup by Distribution Channel
  • 5.6 Market Breakup by Price Range
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast
  • 5.9 SWOT Analysis
    • 5.9.1 Overview
    • 5.9.2 Strengths
    • 5.9.3 Weaknesses
    • 5.9.4 Opportunities
    • 5.9.5 Threats
  • 5.10 Value Chain Analysis
    • 5.10.1 Overview
    • 5.10.2 Research and Development
    • 5.10.3 Raw Material Procurement
    • 5.10.4 Manufacturing
    • 5.10.5 Marketing
    • 5.10.6 Distribution
    • 5.10.7 End-Use
  • 5.11 Porters Five Forces Analysis
    • 5.11.1 Overview
    • 5.11.2 Bargaining Power of Buyers
    • 5.11.3 Bargaining Power of Suppliers
    • 5.11.4 Degree of Competition
    • 5.11.5 Threat of New Entrants
    • 5.11.6 Threat of Substitutes
  • 5.12 Price Analysis
    • 5.12.1 Key Price Indicators
    • 5.12.2 Price Structure
    • 5.12.3 Margin Analysis

6 Market Breakup by Product

  • 6.1 Male Toiletries
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Electric Products
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 After Shave Lotions
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Price Range

  • 7.1 Mass Products
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Premium Products
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Pharmacy Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Online Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Region

  • 9.1 Europe
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 North America
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Male Grooming Products Manufacturing Process

  • 10.1 Product Overview
  • 10.2 Raw Material Requirements
  • 10.3 Manufacturing Process
  • 10.4 Key Success and Risk Factors

11 Competitive Landscape

  • 11.1 Market Structure
  • 11.2 Key Players
  • 11.3 Profiles of Key Players
    • 11.3.1 Procter & Gamble Company
    • 11.3.2 Unilever PLC
    • 11.3.3 Edgewell Personal Care Company
    • 11.3.4 Beiersdorf AG
    • 11.3.5 LVMH Moet Hennessy - Louis Vuitton SE
    • 11.3.6 L'Oreal SA
    • 11.3.7 Coty, Inc.
    • 11.3.8 Natura Cosmeticos SA (NATURA)
    • 11.3.9 PUIG, SL
    • 11.3.10 Koninklijke Philips NV
    • 11.3.11 Panasonic Corporation
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