食事代替製品の市場規模、シェア、動向、予測：製品タイプ、流通チャネル、用途、地域別、2025～2033年

食事代替製品の世界市場規模は2024年に149億8,000万米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに256億米ドルに達し、2025～2033年にかけて6.1％のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年には43.7%という大きな市場シェアを占めています。同地域の市場は現在、全体的な健康とウェルネスに対する消費者の意識の高まりと、慢性疾患の有病率の増加を背景とした従来型栄養製品に対する需要の高まりを経験しています。食事代替製品市場シェアはまた、体重管理ソリューションへの関心の高まりや、地域全体における代替食への植物由来と機能性成分の広範な採用によっても影響を受けています。

オンラインプラットフォームの拡大は、購入者の利便性、アクセス性、多様性の向上を通じて市場成長を促進する上で極めて重要な役割を果たしています。オンラインプラットフォームはユーザーフレンドリーなショッピングプロセスを提供するため、顧客は自分の家で食事代替製品を比較、閲覧、購入することができます。これは、店舗に行かなくても迅速で健康的な食事ソリューションを求める活動的な人々に強くアピールしています。サブスクリプション（定期購入）型モデルは、顧客の栄養要件に基づいた置き換え食の定期的な配達を提供し、ペースを上げています。企業はデータ分析を使ってパーソナライズされた提案を行い、顧客満足度とロイヤルティを高めています。また、eコマースサイトにおけるカスタマーレビューやインフルエンサーマーケティングの存在は、消費者の信頼とブランド評価を高めています。

米国食事代替製品市場の需要は、体重管理に対する消費者の関心の高まりに影響されています。同地域では、肥満レベルや糖尿病、心血管疾患などの関連する健康問題が増加傾向にあります。ミールリプレイスメントは、必要な栄養素を補給しながらカロリー消費を管理する迅速な手段を提供するため、体重を気にする人々にとって望ましい選択肢です。この需要に応えるため、2024年12月、ネスレは米国で、ウェゴビーやゼップバウンドなどのGLP-1薬を服用している人を含む減量に関心のある個人を対象とした「ブースト食前空腹サポート」プロテインショットを発売しました。食前30分までの服用で、自然なGLP-1ホルモン反応を誘導して満腹感を促し、食欲を抑制します。1回分のカロリーは45キロカロリー、乳清タンパク質は10グラム、糖分は1グラムです。さらに、断食、低炭水化物、高タンパク食などの食事パターンも、食事代替シェイク、バー、粉末の需要に影響を与えています。これらの製品は、消費者を食べ過ぎから遠ざけ、満腹感を促進し、分量をコントロールした栄養を記載しています。SNSのインフルエンサー、健康専門家、フィットネス専門家も、長期的な減量に最適なソリューションとして食事代替製品を奨励しています。

食事代替製品の市場動向

健康とウェルネスの新たな動向

このセグメントは、健康とウェルネスの新たな動向の中で急成長を遂げています。人々が自己健康に投資するようになるにつれ、従来型食事よりもヘルシーなものを求めるニーズが高まっています。オランダ統計局（CBS）の意識調査によると、2022年には36％の成人が健康志向だが、46％は不健康な食品を買うことがあり、17％は予算に限りがあります。食事代替食品は便利な代替手段を提供し、バランスの取れた栄養の提供とカロリー消費の調整を通じて、健康意識の高い消費者行動に共鳴します。栄養を迅速かつ効率的なプロセスで供給できるため、食事代替食品は活動的なライフスタイルの消費者に適しています。より多くの消費者が健康的な食事のための便利な手段に目を向けるようになるにつれ、置き換え食は長い食事の準備に代わる実行可能な選択肢となっています。さらに、植物性、高タンパク質、機能性成分ソリューションなど、変化する食生活のニーズに対応することで、市場は成長を続けています。このような柔軟性は、現代の健康志向のライフスタイルを促進する上で、食事代替製品の役割をさらに高めています。その結果、栄養と利便性への注目が高まり、一貫した市場成長の原動力となっています。

多忙なライフスタイルの普及

多忙なライフスタイルの増加は、食事代替製品の市場成長を促進する重要な要因の一つです。ますます忙しくなる生活により、バランスのとれた食生活を維持することが難しくなっています。仕事指数の統計によると、人々は1日の58％を「仕事に関する仕事」、つまり優先順位の管理や更新情報のチェックに費やしており、これは多忙な生活を示しています。食事代替製品は、社会人、学生、通常の食事習慣を維持できない個人など、常に移動している人たちに素早く簡単なソリューションを記載しています。この産業は、アクティブなライフスタイルを送る顧客向けに、便利で簡単なダイエットソリューションの需要が高まっていることを好機として捉えています。栄養成分がバランスよく含まれ、手軽に摂取できる包装は、健康を信条としながらも忙しくて通常の食事ができない消費者に最適です。多忙な生活が今後も続くと予想されるため、代替食の利便性と効率性が市場成長の火種となっています。また、これらの食品は汎用性が高いため、ベジタリアンやタンパク質が豊富な食事など、さまざまな栄養要件に対応できます。食事の準備に煩わされることなく必要な栄養素を簡単に摂取できるため、栄養面だけでなく利便性も求める今日の消費者にとって、貴重な資産となっています。

多様な食の嗜好

食事代替製品の需要に拍車をかけているのは、消費者の食生活の嗜好の多様化です。ヴィーガン、グルテンフリー、低炭水化物食などの食事パターンが普及するにつれて、メーカーは特定の栄養要件を満たす製品ラインを増やしています。2024年のヴィーガン食品の国際市場規模は199億3,000万米ドルであり、植物ベース食品に対する需要が拡大していることを示しています。この包括性は、より広範な顧客基盤の拡大にとって不可欠な要因となり、市場の成長を後押しします。さまざまな食生活を受け入れることで、この市場は、カスタマイズ型栄養を必要とする消費者にとって普遍的で便利なソリューションとしての魅力を高めています。特別な食生活を送る人でも、自分の健康目的に合った食事代替製品を見つけるのに苦労することはなくなり、ライフスタイルを犠牲にすることなく、均等な栄養バランスを提供できるようになりました。このような柔軟性は、消費者の信頼を強化するだけでなく、変化するダイエット環境において、市場を適切なものにしています。便利でダイエットに適した代替品を求める消費者がますます増える中、ミール・リプレースメントアイテムの人気は衰えず、市場の継続的な拡大を牽引しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界の食事代替製品市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• レディトゥドリンク製品
• 食用バー
• 粉末製品
• その他

第7章 市場内訳：流通チャネル別

• ハイパーマーケットとスーパーマーケット
• コンビニエンスストア
• 専門店
• オンラインストア
• その他

第8章 市場内訳：用途別

• 体重増加
• 減量
• 体力
• 傷の治癒
• その他

第9章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場内訳：国別

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格指標

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Abbott Laboratories
  • Blue Diamond Global Ingredients Division
  • Bob's Red Mill Natural Foods
  • General Mills
  • Glanbia Plc
  • Healthy'N Fit International Inc.
  • Herbalife International of America Inc.
  • Kellogg Company
  • Nestle S.A.
  • Nutrisystem Inc.
  • Unilever Plc
  • Ksf Acquisition Corporation

List of Figures

• Figure 1: Global: Meal Replacement Products Market: Major Drivers and Challenges
• Figure 2: Global: Meal Replacement Products Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Meal Replacement Products Market: Breakup by Product Type (in %), 2024
• Figure 4: Global: Meal Replacement Products Market: Breakup by Distribution Channel (in %), 2024
• Figure 5: Global: Meal Replacement Products Market: Breakup by Application (in %), 2024
• Figure 6: Global: Meal Replacement Products Market: Breakup by Region (in %), 2024
• Figure 7: Global: Meal Replacement Products Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 8: Global: Meal Replacement Products (Ready-to-Drink Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 9: Global: Meal Replacement Products (Ready-to-Drink Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 10: Global: Meal Replacement Products (Edible Bars) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Global: Meal Replacement Products (Edible Bars) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Global: Meal Replacement Products (Powdered Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Meal Replacement Products (Powdered Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Meal Replacement Products (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Meal Replacement Products (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Meal Replacement Products Market: Sales through Hypermarkets and Supermarkets (in Million USD), 2019 & 2024
• Figure 17: Global: Meal Replacement Products Market Forecast: Sales through Hypermarkets and Supermarkets (in Million USD), 2025-2033
• Figure 18: Global: Meal Replacement Products Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
• Figure 19: Global: Meal Replacement Products Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
• Figure 20: Global: Meal Replacement Products Market: Sales through Specialty Stores (in Million USD), 2019 & 2024
• Figure 21: Global: Meal Replacement Products Market Forecast: Sales through Specialty Stores (in Million USD), 2025-2033
• Figure 22: Global: Meal Replacement Products Market: Sales through Online Stores (in Million USD), 2019 & 2024
• Figure 23: Global: Meal Replacement Products Market Forecast: Sales through Online Stores (in Million USD), 2025-2033
• Figure 24: Global: Meal Replacement Products Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
• Figure 25: Global: Meal Replacement Products Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
• Figure 26: Global: Meal Replacement Products (Weight Gain) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Global: Meal Replacement Products (Weight Gain) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: Global: Meal Replacement Products (Weight Loss) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: Global: Meal Replacement Products (Weight Loss) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Global: Meal Replacement Products (Physical Fitness) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Global: Meal Replacement Products (Physical Fitness) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Global: Meal Replacement Products (Wound Healing) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Global: Meal Replacement Products (Wound Healing) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Global: Meal Replacement Products (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Global: Meal Replacement Products (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: North America: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: North America: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: United States: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: United States: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: Canada: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 41: Canada: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 42: Asia Pacific: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 43: Asia Pacific: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 44: China: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 45: China: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 46: Japan: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: Japan: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: India: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: India: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: South Korea: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: South Korea: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 52: Australia: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 53: Australia: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 54: Indonesia: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 55: Indonesia: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 56: Others: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 57: Others: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 58: Europe: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 59: Europe: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 60: Germany: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 61: Germany: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 62: France: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 63: France: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 64: United Kingdom: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 65: United Kingdom: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 66: Italy: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 67: Italy: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 68: Spain: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 69: Spain: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 70: Russia: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 71: Russia: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 72: Others: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 73: Others: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 74: Latin America: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 75: Latin America: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 76: Brazil: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 77: Brazil: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 78: Mexico: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 79: Mexico: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 80: Others: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 81: Others: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 82: Middle East and Africa: Meal Replacement Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 83: Middle East and Africa: Meal Replacement Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 84: Global: Meal Replacement Products Industry: SWOT Analysis
• Figure 85: Global: Meal Replacement Products Industry: Value Chain Analysis
• Figure 86: Global: Meal Replacement Products Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Meal Replacement Products Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Meal Replacement Products Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
• Table 3: Global: Meal Replacement Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Global: Meal Replacement Products Market Forecast: Breakup by Application (in Million USD), 2025-2033
• Table 5: Global: Meal Replacement Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 6: Global: Meal Replacement Products Market: Competitive Structure
• Table 7: Global: Meal Replacement Products Market: Key Players

The global meal replacement products market size was valued at USD 14.98 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 25.6 Billion by 2033, exhibiting a CAGR of 6.1% during 2025-2033. North America currently dominates the market, holding a significant market share of 43.7% in 2024. The regional market is presently experiencing a rise in consumer awareness about overall health and wellness and an escalating demand for convention nutritional products on account of the growing prevalence of chronic diseases. Meal replacement products market share is also influenced by heightening interest in weight management solutions and widespread adoption of plant-based and functional ingredients in meal replacements across the region.

The expansion of online platforms is playing a pivotal role in facilitating market growth through increased convenience, accessibility, and diversity for buyers. Online platforms provide a user-friendly shopping process, enabling clients to compare, browse, and buy meal replacement products at their own homes. This is strongly appealing to active people looking for fast and healthy meal solutions without going to the store. Subscription-based models are picking up pace, offering customers periodic deliveries of meal replacements based on their nutritional requirements. Businesses use data analysis to offer personalized recommendations, enhancing customer satisfaction and loyalty. Also, the presence of customer reviews and influencer marketing on e-commerce websites enhances consumer trust and brand reputation.

United States meal replacement products market demand is influenced by increasing consumers interest in weight management. Obesity levels and related health issues such as diabetes and cardiovascular diseases are on the increase in the region. Meal replacements provide a quick means of managing calorie consumption while providing essential nutrients, which is a preferable choice for those concerned about their weight. In response to meeting this demand, in December of 2024, Nestle introduced 'Boost Pre-Meal Hunger Support' protein shots in the US, targeting individuals interested in weight loss, including those taking GLP-1 medications such as Wegovy and Zepbound. To take up to 30 minutes before meals, the shots suppress appetite by inducing a natural GLP-1 hormone response to promote fullness. Each serving contains 45 calories, 10 grams whey protein, and 1 gram sugar. In addition, dietary patterns like intermittent fasting, low-carb, and high-protein diets are also impacting demand for meal replacement shakes, bars, and powders. The products deliver portion-controlled nutrition, keeping consumers away from overeating and promoting satiety. Social networking influencers, health experts, and fitness professionals are also encouraging meal replacement products as the best solution for long-term weight loss.

Meal Replacement Products Market Trends:

Emerging health and wellness trends

The sector is witnessing fast-paced growth amid emerging health and wellness trends. As people invest more in self-well-being, the need for healthy options over conventional fare is on a rise. Aiming to get healthier, in 2022, 36% of grownups did, but 46% sometimes bought unhealthy food with 17% people had limited budgets, as surveyed by the Statistics Netherlands (CBS) Perceptions Survey. Meal replacement foods offer a convenient alternative, resonating with health-aware consumer behavior through the provision of balanced nutrition and regulated calorie consumption. The capacity to deliver nutrients in a speedy and efficient process, which makes meal replacements suitable for consumers with active lifestyles. As more consumers turn to convenient means of healthy eating, meal replacements become a viable option to lengthy meal preparation. Moreover, the market continues to grow by addressing changing dietary needs such as plant-based, high-protein, and functional ingredient solutions. This flexibility further enhances the role of meal replacement products in facilitating contemporary health-oriented lifestyles. Consequently, the increased focus on nutrition and convenience is fueling consistent market growth.

Rising prevalence of busy lifestyles

Increased busy lives are one of the key drivers propelling the market growth of meal replacement products. Due to increasingly busy lives, it is hard to maintain a well-balanced diet. Work index statistics show that people spend 58% of their day on "work about work," i.e., managing priorities and checking updates, which is indicative of their busy lives. Meal replacement products provide a quick and easy solution for those always on the move like working professionals, students, and individuals who cannot keep up with normal meal routines. The industry is grabbing the opportunity in increasing demand for convenient and easy diet solutions catering to customers with active lifestyles. They contain an equilibrium of nutrition content in an easily consumed package and, as such, represent a best fit for consumers who believe in health but are too busy to undertake regular meals. Busy lives remaining the way of the future are keeping meal replacement convenience and efficiency stoking the fire for growth in the market. Also, the versatility of these foods allows them to accommodate various nutritional requirements, like vegetarian and protein-rich diets. Their ease in providing essential nutrients without the inconvenience of meal preparation makes them a valuable asset for consumers today seeking convenience as well as nutrition.

Diverse dietary preferences

The demand for meal replacement products Is fueled by the expanding diversity of consumer dietary preferences. As dietary patterns including vegan, gluten-free, and low-carb diets, become more popular, manufacturers are increasing their product lines to meet particular nutritional requirements. In 2024, the international vegan food market was worth USD 19.93 billion, indicating the expanding demand for plant-based foods. This inclusivity becomes an essential factor for the expansion of a broader customer base, fueling market growth. By embracing many different diets, the market increases its appeal as a universal and convenient solution for consumers in need of customized nutrition. Special dietary individuals now have no trouble finding meal replacement products that suit their health objectives, providing an equal balance of nutrition without sacrificing their lifestyle. This flexibility not only reinforces consumer confidence but also makes the market relevant in a changing dieting environment. As increasingly more consumers look for convenient, diet-targeted alternatives, meal replacement items remain popular, driving continued market expansion.

Meal Replacement Products Industry Segmentation:

Analysis by Product Type:

• Ready-to-Drink Products
• Edible Bars
• Powdered Products
• Others

In 2024, powdered products represent the biggest segment, capturing 64.5% of the market. These items are simple to store, carry, and prepare, making them a favored option for consumers looking for fast and healthy meals. They provide a significant level of customization, enabling users to modify portion sizes, blend with various liquids, and add extra components such as fruits, nuts, or yogurt. The nutritional flexibility is another key reason behind the rising popularity of powdered products. They can be designed with accurate macronutrient proportions, enriched with vitamins and minerals, and customized for particular dietary requirements like high-protein, low-carb, or plant-based options. This adaptability is attractive to athletes, calorie-conscious consumers, and those with dietary limitations. Powdered meal substitutes are also more economical than ready-to-drink (RTD) options. Bulk packaging lowers serving costs, making them a desirable choice for long-term users. Moreover, innovations in food technology are enhancing the flavor and texture of powdered goods, narrowing the divide between them and ready-to-drink options.

Analysis by Distribution Channel:

• Hypermarkets and Supermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

Hypermarkets and supermarkets contribute a major portion because they are easily available everywhere and can provide several brands under one roof. People like to buy meal replacements from retail stores to see product labels, compare products, and avail discounts. Big retail chains also partner with major brands to increase visibility and provide bulk buying discounts.

Convenience stores help the market by offering easy and quick access to these products for consumers in transit. These small retail stores offer a variety of meal replacement bars and drinks, serving people looking for instant and convenient meal alternatives on hectic days or while traveling.

Specialty retail outlets committed to health and nutrition items play a critical role in driving the market expansion. These outlets present a carefully filtered range of meal replacement items, frequently addressing niche dietary need like vegan, gluten-free, or low-carb alternatives. They create focused shopping for health-oriented consumers looking for tailor-made meal replacement products.

Online retailers are becoming a major driver, providing consumers with an enormous variety of meal replacement products with added convenience. Online shopping enables consumers to compare products, read reviews, and access global brands, making it simpler to find products that suit their dietary needs and health objectives, propelling market growth substantially.

Analysis by Application:

• Weight Gain
• Weight Loss
• Physical Fitness
• Wound Healing
• Others

Meal replacement products designed for weight gain cater to individuals looking to increase their calorie and nutrient intake. These products provide a convenient and controlled way to consume additional calories, often enriched with protein, healthy fats, and vitamins to support muscle growth and overall health. They are especially favored by athletes, bodybuilders, and individuals with high metabolic rates seeking a practical solution to meet their caloric goals.

Meal replacement products for weight loss usually appeal to individuals aiming to manage their weight effectively. These products offer portion-controlled and calorie-conscious options, making it simpler for consumers to monitor their daily intake. They are often fortified with essential nutrients and fiber to support satiety and overall health, making them a popular choice among those looking to shed excess pounds through a structured dietary approach.

Meal replacement products tailored for physical fitness enthusiasts are designed to provide a balanced blend of macronutrients, particularly protein, to support muscle recovery, endurance, and overall physical performance. Athletes, gym-goers, and active individuals turn to these products to ensure they receive the necessary nutrition before or after workouts, enhancing their fitness routines and recovery processes.

Meal replacement products for wound healing contribute to the market by addressing the nutritional needs of individuals recovering from surgeries, injuries, or illnesses. These specialized products contain nutrients, vitamins, and minerals that support the body's healing processes, aiding tissue repair and immune function. They are often prescribed by healthcare professionals to ensure patients receive adequate nutrition during recovery, making them an essential component in the healthcare sector's approach to patient care.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, North America commanded the largest share of the market at 43.7%. The region has a significant population base interested in weight control, fitness, and diet, driving healthy demand for convenient meal substitutes. Active lifestyles and excessive obesity levels in the US and Canada drive preferred demand for meal replacements as speedy, portioned, and nutritionally sound meals. The market also has a strong fitness and gym culture, and meal replacement foods are widely used in body-building diets and post-workout rehabilitation. Established companies and new players thrive in North America due to advanced retail infrastructure, strong digital marketing visibility, and an extensive adoption rate of e-commerce platforms. Customers actively seek tailored nutrition solutions, and companies meet them by offering tailored products with various protein sources, superfoods, and functional ingredients. Regulatory support also accounts for market growth. The US Food and Drug Administration (FDA) applies stringent regulations, product safety, and clear labeling, which increase customer confidence. Additionally, there are many meal replacement brands available in North America, from legacy players to innovative new entrants, which account for competition and constant product innovation. Halifax company Sperri stated in September of 2024 that it is accelerating growth within the US market after having taken an investment round. It's releasing organic, free-of-allergen plant-based meal replacement drink within the Amazon US channel. For the doctors, dietician nurses, as well as for those health-care specialists, the range of Sperri products are developed for delivering well-rounded nourishment whereby human beings search for nutritious meal replacements.

Key Regional Takeaways:

United States Meal Replacement Products Market Analysis

The United States holds 87.90% of the market share in North America. The US market is growing as a result of increased demand for convenience, especially among hectic professionals and health-aware consumers. Due to busy lifestyles making traditional meals difficult, meal replacements provide quick and healthy options. Moreover, increasing awareness about chronic illnesses is prompting better food selections. As per the US Department of Health and Human Services, around 129 million Americans are impacted by significant health issues, such as heart disease, diabetes, obesity, and hypertension, fueling interest in functional nutrition. The growing demand for protein-dense and functional meal alternatives aids in weight control and promotes overall health. Diets centered on fitness, coupled with innovations in product formulations like plant-based and gluten-free alternatives, are driving market expansion even more. The growth of e-commerce and creative packaging solutions improve accessibility, making meal replacements easier for consumers to use. Trends in personalized nutrition are influencing the market, encouraging brands to provide customized meal replacement options that address particular dietary requirements. These combined factors position the meal replacement market for ongoing growth in the region, mirroring the shifting consumer emphasis on health, convenience, and functional nutrition.

Asia Pacific Meal Replacement Products Market Analysis

The Asia-Pacific region meal replacement market is expanding on account of increased urbanization, changing lifestyles, and growing health awareness. East Asia and the Pacific is the fastest-growing region, with an average annual rate of urbanization at 3%, according to the World Bank. With urban growth, active consumers are in need of easy meal alternatives offering well-balanced nutrition, so meal replacements prove a viable option. Increased disposable incomes and the embracement of western eating habits also fuel demand as more individuals focus on health and ease. Increased awareness about weight loss, fitness, and wellness in large markets, such as China and India fuels market growth. Moreover, increased penetration of e-commerce platforms further increases accessibility as consumers become comfortable trying and buying meal replacements online. This digital shift strengthens market growth by reaching a broader audience across the region.

Europe Meal Replacement Products Market Analysis

The European market is growing because of growing health awareness and heightened demand for convenience. Obesity and lack of physical activity are motivating consumers to shift towards healthy options that offer well-balanced meals in a speedy, convenient manner. Urban workers, especially in hectic cities, opt for meal replacements that complement fast lifestyles. The urban population of the European Union was 337.6 million in 2022, a 0.4% rise from 2021, due to ongoing urbanization and increased demand for easy food solutions. Additionally, increasing knowledge regarding specialized diets including low-carb, vegan, and gluten-free, is reinforcing market growth. Demand for plant-based protein substitutes is especially high in nations like Germany and the UK, where veganism is on the rise. Growing interest in weight control and diet-fitness dieting is again fueling the consumer demand for more healthy meal replacement products. Growing online e-commerce platforms also further improve the market accessibility with easier exploration and procurement of meal replacements by the consumers. Market growth is favorably supported by the shift in online retail because this offers higher convenience with multiple choices and a greater degree of tailored nutrition that serves Europe's changing dietary choices.

Latin America Meal Replacement Products Market Analysis

The market is growing in the Latin America as there is increased health consciousness among masses regarding various issues of lifestyles and rising demand for convenience. With urbanization being around 80% in the region, hectic lifestyles are prompting consumers towards easy-to-consume meal solutions. With urban dwellers looking for quicker and better meal alternatives, meal replacements are increasing in demand. The growing popularity of fitness trends coupled with a heightened emphasis on weight management further drives market growth. Moreover, innovation in product range catering to regional preferences and diets also plays a significant role in drawing consumers in, guaranteeing continued market expansion.

Middle East and Africa Meal Replacement Products Market Analysis

The Middle East and North Africa are experiencing an increasing demand for meal replacement products driven by rising focus on health, fitness, and convenience. Urbanization stands at 64%, as per the World Bank, resulting in hectic lifestyles, particularly in urban areas. As people become more health-conscious and look for healthy, time-efficient options, meal replacements are gaining traction. Rise in disposable incomes, along with expanding wellness-oriented individuals, further promotes market growth. Moreover, globally inspired products based on local cuisine and innovative meals are inducing growth, increasing acceptability of meal replacements throughout the region.

Competitive Landscape:

According to the industry's competitive analysis, the main companies emphasize product innovations, strategic partnerships, and strong marketing strategies. These companies continually develop new formulations to satisfy evolving consumer preferences, featuring choices that are plant-based, high in protein, and abundant in functional components. They dedicate resources to research and development (R&D) to improve flavor, consistency, and nutritional value, ensuring products meet dietary trends and regulatory standards. For example, in February 2024, Herbalife International of America Inc. introduced the Herbalife GLP-1 Nutrition Companion, a specialized meal replacement line designed for individuals using GLP-1 and different weight-loss medications. The selection includes both Classic and Vegan options; the Classic set consists of the Formula 1 Healthy Meal Shake and Protein Drink Mix, while the Vegan set offers plant-based alternatives like the HERBALIFE V Plant-Based Protein Shake and Digestive Support. Moreover, major companies are employing e-commerce and direct-to-consumer (D2C) channels, expanding their international reach and accessibility. Strong branding and endorsements from celebrities increase consumer trust and engagement. Many brands collaborate with fitness influencers and health professionals to promote meal replacements as effective solutions for weight management, athletic nutrition, and medical dietary needs. Sustainability initiatives are becoming more crucial, with key stakeholders highlighting eco-friendly packaging, responsible sourcing of ingredients, and reducing carbon emissions.

The report provides a comprehensive analysis of the competitive landscape in the meal replacement products market with detailed profiles of all major companies, including:

• Abbott Laboratories
• Blue Diamond Global Ingredients Division
• Bob's Red Mill Natural Foods
• General Mills
• Glanbia Plc
• Healthy 'N Fit International Inc.
• Herbalife International of America Inc.
• Kellogg Company
• Nestle SA
• Nutrisystem Inc.
• Unilever Plc
• Ksf Acquisition Corporation

Key Questions Answered in This Report

• 1.How big is the meal replacement products market?
• 2.What is the future outlook of meal replacement products market?
• 3.What are the key factors driving the meal replacement products market?
• 4.Which region accounts for the largest meal replacement products market share?
• 5.Which are the leading companies in the global meal replacement products market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Meal Replacement Products Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Ready-to-Drink Products
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Edible Bars
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Powdered Products
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Hypermarkets and Supermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Specialty Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Online Stores
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Application

• 8.1 Weight Gain
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Weight Loss
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Physical Fitness
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Wound Healing
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Indicators

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Abbott Laboratories
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 Blue Diamond Global Ingredients Division
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Bob's Red Mill Natural Foods
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
  • 14.3.4 General Mills
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
    • 14.3.4.4 SWOT Analysis
  • 14.3.5 Glanbia Plc
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Healthy 'N Fit International Inc.
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 Herbalife International of America Inc.
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 Kellogg Company
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Nestle S.A.
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 Nutrisystem Inc.
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 SWOT Analysis
  • 14.3.11 Unilever Plc
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
  • 14.3.12 Ksf Acquisition Corporation
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio