食事代替製品の世界市場：注目の洞察（2025年～2030年）

世界の食事代替製品の市場規模は、2024年から2030年にかけて7.51％のCAGRで拡大すると予測されています。

2024年、AbbottはPROTALITYという新ブランドを開発しました。これは減量を追求する人々のために作られたものです。高タンパク栄養シェイクの形で提供され、消化の遅いプロテインと消化の早いプロテインがブレンドされており、減量活動中の筋肉の健康維持に役立ちます。

2024年、健康とウェルネスの一流企業であるHerbalife International of America, Inc.は、ハーバライフGLP-1ニュートリション・コンパニオンを発売しました。これは新しい製品カテゴリーのサプリメントと食品の組み合わせです。個人の減量薬と栄養ニーズをサポートします。

消費者は継続的に健康維持に重点を置いており、食生活を維持するために植物性食品の選択肢を求めています。植物由来の代替食品は、食物繊維が豊富で必須栄養素が含まれ、飽和脂肪が低いなど、より健康的な利点があることで知られています。また、植物性代替食品は従来の食事よりもカロリーや飽和脂肪酸が少ないです。多くの消費者は、健康、倫理、または環境への懸念から、ビーガン、ベジタリアン、またはフレキシタリアン食を選びます。そのような食事代替製品の嗜好は、植物ベースの食事代替オプションの需要を促進します。食品技術の進歩は、植物ベースの食事の味と食感の改善に特権を与えます。そのため、多種多様な消費者にとってより魅力的なものとなっています。

個別化栄養に対する需要の増加は、予防ヘルスケアへの注力、技術の進歩、個々の栄養ニーズに対する意識の高まり、透明性に対する消費者の要求の高まり、食物不耐症・アレルギーの増加など、いくつかの要因によって駆動される世界の食事代替製品市場における重要な動向です。性別、年齢、食事制限、活動レベル、アレルギーなどに応じて個別化された栄養が提供されます。健康的で栄養価の高い食品オプションに対する消費者の嗜好が高まり、消費者は栄養ベースの食事代替製品を求めています。消費者は福祉と健康を最適化するために個別化されたソリューションを求めており、画一的なアプローチから脱却しつつあります。

長い通勤時間、多忙な仕事のスケジュール、さまざまな家族的・社会的コミットメントにより、世界中の人々はより多忙になっています。そのため、食事の準備や適切な食事、さらには食料品の買い物に費やす時間が少なくなっています。食事代替製品は、忙しいライフスタイルを送る人々に簡単で迅速なソリューションを提供します。勤務時間中や旅行中でも、数分で簡単に摂取することができます。適切な食事の準備に必要な時間も短縮できます。メーカー各社は常に、新しい味や食感の改良に力を注いでいます。

健康志向の高まりは、食事代替製品市場の重要な促進要因です。この背景には、特定食の人気の高まり、植物ベースの食事への関心の高まり、より健康的なライフスタイルへのシフト、健康とウェルネスの維持に向けた支出の増加、消化器系の健康への注目など、さまざまな要因があります。消費者は健康志向になり、栄養価の高い食事を求めるようになっています。食事代替製品は、ミネラル、ビタミン、タンパク質などバランスの取れた栄養を与えます。そのため、健康志向の消費者にとってより魅力的な製品となっています。消費者は加工食品や伝統的な食品から離れ、より健康的な代替品を求めています。食事代替製品の採用は、健康志向の強いZ世代やミレニアル世代に見られます。

当レポートでは、世界の食事代替製品市場について調査し、市場の概要とともに、製品別、用途別、年齢層別、性別、流通チャネル別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 範囲と対象範囲

第2章 重要考察

第3章 市場力学

第4章 市場セグメンテーション

• 製品
• 用途
• 年齢層
• 性別
• 流通チャネル

第5章 地理的区分

• 北米
• アジア太平洋
• 欧州
• 中東・アフリカ
• ラテンアメリカ

第6章 競合情勢

• 競合シナリオ
• 市場シェア分析
• 主要企業プロファイル
• その他の著名な企業プロファイル

LIST OF EXHIBITS

• EXHIBIT 1 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET 2021-2030 ($ BN)
• EXHIBIT 2 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY POWDER 2021-2030 ($ BN)
• EXHIBIT 3 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY READY-TO-DRINK 2021-2030 ($ BN)
• EXHIBIT 4 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY PROTEIN BAR 2021-2030 ($ BN)
• EXHIBIT 5 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY OTHERS 2021-2030 ($ BN)
• EXHIBIT 6 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GENERAL HEALTH 2021-2030 ($ BN)
• EXHIBIT 7 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY SPECIALTY HEALTH 2021-2030 ($ BN)
• EXHIBIT 8 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY 35 TO 64, 2021-2030 ($ BN)
• EXHIBIT 9 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY BELOW 34, 2021-2030 ($ BN)
• EXHIBIT 10 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY 65 & ABOVE, 2021-2030 ($ BN)
• EXHIBIT 11 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY MALES 2021-2030 ($ BN)
• EXHIBIT 12 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY FEMALES 2021-2030 ($ BN)
• EXHIBIT 13 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY OFFLINE 2021-2030 ($ BN)
• EXHIBIT 14 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY ONLINE 2021-2030 ($ BN)
• EXHIBIT 15 MEAL REPLACEMENT PRODUCTS MARKET IN NORTH AMERICA 2021-2030 ($ BN)
• EXHIBIT 16 MEAL REPLACEMENT PRODUCTS IN US 2021-2030 ($ BN)
• EXHIBIT 17 MEAL REPLACEMENT PRODUCTS MARKET IN CANADA 2021-2030 ($ BN)
• EXHIBIT 18 MEAL REPLACEMENT PRODUCTS MARKET IN EUROPE 2021-2030 ($ BN)
• EXHIBIT 19 MEAL REPLACEMENT PRODUCTS MARKET IN GERMANY 2021-2030 ($ BN)
• EXHIBIT 20 MEAL REPLACEMENT PRODUCTS MARKET IN UK 2021-2030 ($ BN)
• EXHIBIT 21 MEAL REPLACEMENT PRODUCTS MARKET IN FRANCE 2021-2030 ($ BN)
• EXHIBIT 22 MEAL REPLACEMENT PRODUCTS MARKET IN SPAIN 2021-2030 ($ BN)
• EXHIBIT 23 MEAL REPLACEMENT PRODUCTS MARKET IN ITALY 2021-2030 ($ BN)
• EXHIBIT 24 MEAL REPLACEMENT PRODUCTS MARKET IN APAC 2021-2030 ($ BN)
• EXHIBIT 25 MEAL REPLACEMENT PRODUCTS MARKET IN CHINA 2021-2030 ($ BN)
• EXHIBIT 26 MEAL REPLACEMENT PRODUCTS MARKET IN JAPAN 2021-2030 ($ BN)
• EXHIBIT 27 MEAL REPLACEMENT PRODUCTS MARKET IN INDIA 2021-2030 ($ BN)
• EXHIBIT 28 MEAL REPLACEMENT PRODUCTS MARKET IN SOUTH KOREA 2021-2030 ($ BN)
• EXHIBIT 29 MEAL REPLACEMENT PRODUCTS MARKET IN AUSTRALIA 2021-2030 ($ BN)
• EXHIBIT 30 MEAL REPLACEMENT PRODUCTS MARKET IN LATIN AMERICA 2021-2030 ($ BN)
• EXHIBIT 31 MEAL REPLACEMENT PRODUCTS MARKET IN BRAZIL 2021-2030 ($ BN)
• EXHIBIT 32 MEAL REPLACEMENT PRODUCTS MARKET IN MEXICO 2021-2030 ($ BN)
• EXHIBIT 33 MEAL REPLACEMENT PRODUCTS MARKET IN MEA 2021-2030 ($ BN)
• EXHIBIT 34 MEAL REPLACEMENT PRODUCTS MARKET IN TURKEY 2021-2030 ($ BN)
• EXHIBIT 35 MEAL REPLACEMENT PRODUCTS MARKET IN SOUTH AFRICA 2021-2030 ($ BN)
• EXHIBIT 36 MEAL REPLACEMENT PRODUCTS MARKET IN SAUDI ARABIA 2021-2030 ($ BN)

LIST OF TABLES

• TABLE 1 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GEOGRAPHY 2021-2023 ($ BN)
• TABLE 2 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GEOGRAPHY 2024-2030 ($ BN)
• TABLE 3 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY PRODUCT 2021-2023 ($ BN)
• TABLE 4 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY PRODUCT 2024-2030 ($ BN)
• TABLE 5 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY APPLICATION 2021-2023 ($ BN)
• TABLE 6 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY APPLICATION 2024-2030 ($ BN)
• TABLE 7 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY AGE GROUP 2021-2023 ($ BN)
• TABLE 8 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY AGE GROUP 2024-2030 ($ BN)
• TABLE 9 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GENDER 2021-2023 ($ BN)
• TABLE 10 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GENDER 2024-2030 ($ BN)
• TABLE 11 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY DISTRIBUTION CHANNEL 2021-2023 ($ BN)
• TABLE 12 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY DISTRIBUTION CHANNEL 2024-2030 ($ BN)

The global meal replacement products market is expected to grow at a CAGR of 7.51% from 2024 to 2030.

RECENT VENDOR ACTIVITIES

• In 2024, Abbott developed a new brand called PROTALITY. It is made for people pursuing weight loss. It is available in the form of a high-protein nutrition shake which is a blend of slow- and fast-digesting protein that helps to maintain muscle health during weight loss activities.
• In 2024, Herbalife International of America, Inc., a premier health and wellness company and community, launched the Herbalife GLP-1 Nutrition Companion. It is a new product category supplement and food product combos. Support the individuals' weight-loss medications and nutritional needs.

KEY TAKEAWAYS

• By Product: The powder segment dominates and holds the largest market share. The segment is growing due to its cost-effectiveness and versatility.
• By Application: The specialty health segment shows the highest growth of 7.71% during the forecast period. The rising prevalence of chronic diseases like obesity and diabetes is driving the demand.
• By Age Group: The 35 to 64 segment accounts for the largest global meal replacement products market share. This age group includes most of the busy individuals who are getting less time for preparing meals. Thus, they are seeking meal replacement products.
• By Gender: The male segment holds the largest market share, as they are seeking meal replacement products due to time constraints due to hectic schedules and busy lifestyles.
• By Distribution Channel: The online segment shows the highest growth, driven by convenience, competitive pricing, detailed information, and wider selection.
• By Geography: North America dominates the global meal replacement products market. Consumers in North America are seeking ready-to-consume and convenient meal replacement solutions, such as ready-to-drink shakes and bars.
• Growth Factor: The global meal replacement products market is set to grow due to rising health consciousness and the growing popularity of plant-based & vegan meal replacement options.

SEGMENTATION & FORECASTS

• By Product
  • Powder
  • Ready-to-Drink
  • Protein Bar
  • Others
• By Application
  • General Health
  • Specialty Health
• By Age Group
  • 35 to 64
  • Below 34
  • 65 & Above
• By Gender Segmentation
  • Male
  • Female
• By Distribution Channel
  • Offline
  • Online

MARKET TRENDS

Growing Popularity of Plant-based & Vegan Meal Replacement Options

Consumers are continuously focusing on maintaining their health and seeking plant-based food options for maintaining their diets. The plant-based meal replacements are known for their healthier advantages such as high fiber, essential nutrients, and lower saturated fat. Plant-based meal replacement products also have fewer calories and saturated fat than traditional meals. Many consumers opt for vegan, vegetarian, or flexitarian diets due to health, ethical, or environmental concerns. Such dietary meal replacement products' preferences drive the demand for plant-based meal replacement options. The advancement in food technology gives privilege to the improvement of the plant-based meal taste and texture. It makes them more appealing to a wide variety of consumers.

Increased Demand for Personalized Nutrition

The increased demand for personalized nutrition is a significant trend in the global meal replacement products market driven by several factors including focus on preventive healthcare, advancement in technology, increased awareness of individual nutritional needs, increased consumer demand for transparency, and rise of food intolerance & allergies. Personalized nutrition is offered according to gender, age, dietary restrictions, activity level, allergies, etc. The rising consumer preference for healthy and nutritious food options, in which consumers are looking for nutrition-based meal replacement products. Consumers are seeking personalized solutions to optimize their well-being and health, moving away from the approach of one-size-fits-all.

MARKET DRIVERS

Busy Lifestyle

People across the world are becoming busier due to long commutes, hectic work schedules, and various familial & social commitments. Due to this, they are getting less time for meal preparation, eating proper meals, and even grocery shopping. Meal replacement products offer easy and quick solutions for people who have busy lifestyles. They can easily consume it within a few minutes, during work hours or travel. It reduces the time required for proper meal preparation. The manufacturers are constantly focusing on innovating new and improved tastes and textures in meal replacement products, which makes them more attractive to busy individuals.

Rising Health Consciousness

The rising health consciousness is a significant driver for the meal replacement products market. This is driven by various factors, including the growing popularity of specific diets, rising interest in plant-based diets, shift towards healthier lifestyles, increasing spending on maintaining health & wellness, and focus on digestive health. Consumers are becoming health-conscious and looking for nutritious meals. Meal replacement products give balanced nutrition, such as minerals, vitamins, and proteins. It makes it more appealing to health-conscious consumers. Consumers are moving away from processed and traditional foods and seeking healthier alternatives. The adoption of meal replacement products has been seen among Gen Z and millennials who are more health-conscious.

INDUSTRY RESTRAINT

Competition from Fresh Food Alternatives

The competition from fresh food alternatives is a major challenge for the global meal replacement market. Consumers have a set perception about fresh food, that it offers higher nutritional value and better taste. Fresh food offers more healthier and natural benefits compared to processed meal replacements. Fresh food offers a variety of culinary experiences, textures, and flavors, which can be difficult for meal replacement products. With an increase in consumer preference for home cooking and clean eating, consumers may prefer fresh food. It may hinder the growth of the global meal replacement products market during the forecast period.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT

The global meal replacement products market by product is segmented into powder, ready-to-drink, protein bar, and others. In 2024, the powder segment dominates and holds the largest market share. Powder-based products are dominating the market due to their cost-effectiveness and versatility. The demand for powder-based meal replacement products is rising due to several factors, including longer shelf life, health and wellness concerns, nutritional benefits, and increasing demand from young adults and sports enthusiasts. Powder-based meal replacement products have a much longer shelf life than liquid alternatives. They offer a variety of flavors and provide flexibility in portion control. The popularity of meal replacement products is increasing as they are rich in proteins, minerals, and vitamins. The segment allows consumers to customize their meals by mixing the powder with various liquids based on personal preference. This makes them a popular choice among consumers who prioritize personalization and flexibility in their nutrition options, thus driving segmental growth.

INSIGHTS BY APPLICATION

The global meal replacement products market by application, is categorized into general health and specialty health. The specialty health segment shows significant growth, with the fastest-growing CAGR of 7.71% during the forecast period. The segment includes meal replacement products designed to cater to specific health conditions or dietary restrictions, such as gluten intolerance, allergies, or diabetes. Some specialty health products are used under medical supervision for various health conditions, including post-surgery recovery. The specialty health segment encompasses applications such as medical conditions, targeted nutrition, diabetes management, sports nutrition, clinical nutrition, and weight loss. The rising prevalence of chronic diseases like obesity and diabetes is driving the demand for meal replacement products tailored for specialty health needs. Weight management is a major factor that will drive this segment in the coming years.

INSIGHT BY AGE GROUP

Based on the age group, the 35 to 64 segment accounted for the largest share of the global meal replacement products market. This segment is driven by several factors, including specific dietary needs, busy schedules, and an increased focus on maintaining health and wellness. Due to hectic schedules and demanding work lives, individuals and parents rely on meal replacement products for convenience. These products offer a variety of options that cater to different family preferences. Some individuals in this age group may have dietary restrictions or specific needs, such as diabetic or gluten-free requirements, which can be met with specialty meal replacement products. Additionally, the high disposable income of this demographic drives the demand for premiumization in meal replacement products. As they are more health-conscious and actively engaged in physical fitness, they seek healthier options in meal replacement products.

INSIGHT BY GENDER

Based on gender, the male segment dominated the global meal replacement products market share. Meal replacement products are specifically designed for the male segment, particularly those interested in weightlifting, fitness, and bodybuilding. Companies are targeting men by offering various nutrition-based products that help maintain overall health. Men tend to consume fewer daily meals compared to women, increasing the demand for convenient and ready-to-eat food options. This demand is primarily driven by busy lifestyles, further fueling the need for meal replacement products. Busy individuals seek meal replacement products due to time constraints and hectic schedules. They prefer to maintain balanced nutrition in their daily routines, which is expected to drive the global market demand for meal replacement products during the forecast period.

INSIGHT BY DISTRIBUTION CHANNEL

The global meal replacement products market by distribution channel is segmented into offline and online. The online segment shows prominent growth, with the highest CAGR during the forecast period. Online platforms offer convenient shopping with a wider selection of meal replacement products, allowing consumers to easily access the products they need. As a result, online shopping is gaining popularity in the global market. The demand for meal replacement products through online platforms is driven by the presence of various channels, such as e-commerce platforms, brand websites, and online subscription services. On brand websites, consumers can easily purchase products with subscription options and exclusive deals. Many meal replacement brands offer innovative and unique products that are not readily available in traditional stores, making their own websites and e-commerce platforms key distribution channels. Additionally, online platforms provide opportunities for smaller meal replacement brands to enter the market. Online stores cater to specific dietary needs and niche markets, offering a wider variety of products compared to traditional retail stores. This helps brands reach a broader audience and compete with established players, driving the demand for meal replacement products in the global market during the forecast period.

GEOGRAPHICAL ANALYSIS

North America dominates and holds the largest share of the global meal replacement products market. The region's market growth is driven by strong health and wellness awareness, consumer preference for convenience, and high disposable income. Key emerging trends in this market include busy lifestyles, an increased focus on health and wellness, advancements in technology, a rise in chronic diseases, a growing demand for specific dietary needs, and the personalization of nutrition. In 2024, the U.S. and Canada are the major markets for meal replacement products in North America. The U.S. dominates the region due to the presence of a large number of manufacturing companies. Additionally, the highest obesity rates for both men and women are still found in the WHO Americas region. Consumers in North America are highly focused on health and wellness, with over 65 million U.S. citizens being members of health and wellness clubs. Key trends in the U.S. and Canadian meal replacement market include the demand for organic and natural products, plant-based and vegan options, and functional ingredients.

• North America
• APAC
• Europe
• Middle East & Africa
• Latin America

COMPETITIVE LANDSCAPE

The global meal replacement products market report consists of exclusive data on 28 vendors. The market is highly competitive with a few large and several mid-sized and small companies. Large companies dominate the market by offering a variety of meal replacement products. Large companies focus on acquiring small players, such as producers and sellers, for premiumization. They also expand their product portfolio and focus on increasing their market share. Local brands in the global meal replacement products market are constantly introducing new and innovative flavors, formats, and healthier options to cater to consumers' needs and preferences. They focus on nutritional profile-based products to stay ahead in the market. Companies are continuously seeking high-quality ingredients to offer highly nutritious and healthy meal replacement products. Companies are competing by offering promotional deals and pricing to attract budget-conscious consumers.

Key Vendors

• Abbott
• Glanbia PLC
• Herbalife International of America, Inc.
• Nestle S.A.
• Kellanova

Other Prominent Vendors

• Alticor
• Ample Foods
• Amy's Kitchen
• Arla Foods
• Blue Diamond Growers
• Bob's Red Mill Natural Foods
• CTRL
• General Mills, Inc.
• Healthy 'N Fit
• HLTH Code
• Huel Limited
• Ka'Chava
• Kisan Products
• Levana Nourishments
• Nu Skin Enterprises, Inc.
• Nutrisystem Inc
• Ripple foods
• Soylent
• The Kraft Heinz Company
• The Simply Good Foods Company
• THG PLC
• Unilever
• USANA Health Sciences, Inc.
• Wild Oats Markets
• Zoic Pharmaceuticals

KEY QUESTIONS ANSWERED:

1. How big is the global meal replacement products market?

2. Which product segment has the largest share in the global meal replacement products market?

3. Which application segment provides more business opportunities in the global meal replacement products market?

4. Which region holds the largest share in the global meal replacement products market?

5. Who are the major players in the global meal replacement products market?

TABLE OF CONTENTS

1. SCOPE & COVERAGE

• 1.1. MARKET DERIVATION
• 1.2. MARKET DEFINITION
• 1.3. SEGMENT COVERAGE & DEFINITION

2. PREMIUM INSIGHTS

• 2.1. OPPORTUNITY POCKET
• 2.2. KEY MARKET HIGHLIGHTS
• 2.3. REGIONAL INSIGHTS

3. MARKET DYNAMICS

• 3.1. OPPORTUNITY & TRENDS
• 3.2. MARKET ENABLERS
• 3.3. MARKET RESTRAINTS
• 3.4. INTRODUCTION
• 3.5. MARKET LANDSCAPE

4. MARKET SEGMENTATION

• 4.1. Product
• 4.2. Application
• 4.3. Age Group
• 4.4. Gender
• 4.5. Distribution Channel

5. GEOGRAPHICAL SEGMENTATION

• 5.1. NORTH AMERICA
• 5.2. ASIA-PACIFIC (APAC)
• 5.3. EUROPE
• 5.4. MIDDLE EAST & AFRICA (MEA)
• 5.5. LATIN AMERICA

6. COMPETITIVE LANDSCAPE

• 6.1. COMPETITIVE SCENARIO
• 6.2. MARKET SHARE ANALYSIS
• 6.3. KEY COMPANY PROFILES
• 6.4. OTHER PROMINENT COMPANY PROFILE