![]() |
市場調査レポート
商品コード
1451277
ミールリプレースメント製品市場レポート:製品タイプ、流通チャネル、用途、地域別、2024-2032Meal Replacement Products Market Report by Product Type, Distribution Channel, Application, and Region 2024-2032 |
||||||
カスタマイズ可能
|
ミールリプレースメント製品市場レポート:製品タイプ、流通チャネル、用途、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 143 Pages
納期: 2~3営業日
|
世界のミールリプレースメント製品市場規模は2023年に141億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて6.4%の成長率(CAGR)を示し、2032年までに市場は250億米ドルに達すると予測しています。同市場は、健康とウェルネスに対する消費者の意識の高まり、多忙なライフスタイルに起因する簡便な栄養補給に対する需要の高まり、体重管理ソリューションに対する関心の高まり、ミールリプレースメント製品における植物由来成分や機能性成分の広範な採用などにより、着実な成長を遂げています。
市場の成長と規模消費者の健康とウェルネスに対する意識の高まりと、便利で栄養価の高い外出先での食事ソリューションに対する嗜好の高まりにより、市場は安定した成長を遂げています。
多忙なライフスタイルの普及:消費者が従来の食事に代わる、時間効率がよく栄養バランスの取れた食事を求めているため、市場は多忙なライフスタイルの普及から大きな恩恵を受けています。
業界の用途:ミールリプレースメント製品は、フィットネスやスポーツ栄養、体重管理、ヘルスケアなど、様々な産業で幅広い用途があり、消費者の様々なニーズや食事の嗜好に対応しています。
地域別動向:北米は、確立された健康とウェルネス文化、堅調なフィットネス産業、便利で健康的な食事の選択肢を重視する人口の増加に支えられ、市場をリードしています。
競合情勢:市場は激しい競争を特徴としており、主要プレーヤーは競争力を高め、より大きな市場シェアを獲得するために、製品のイノベーション、マーケティング戦略、製品ポートフォリオの拡大に注力しています。
課題と機会:味覚の嗜好や法規制への対応といった課題に直面する一方で、消費者の多様なニーズに応えるため、植物由来や機能性成分など、進化する食生活の動向に対応する機会もあります。
将来の展望:パーソナライズされた栄養ソリューション、持続可能なパッケージング、より幅広い消費者層にリーチするための流通チャネルの拡大などの潜在的成長により、ミールリプレースメント製品市場の将来は有望です。
健康とウェルネスの新たな動向
ミールリプレースメント製品市場は、急成長する健康とウェルネスの動向の影響を強く受けています。個人の健康志向の高まりは、消費者の選択の極めて重要な原動力となり、従来の食事に代わる栄養価の高い代替食品への需要の高まりにつながっています。ミールリプレースメント製品は、消費者の健康志向に沿った実用的なソリューションとして登場しました。これらの製品は、栄養所要量を満たす便利で効率的な手段を提供すると同時に、摂取カロリーを効果的に管理することを可能にします。この2つの利点は、体重管理、フィットネス、総合的な健康増進に熱心な人々にとって特に魅力的です。消費者が多忙なライフスタイルと健康的な食生活を両立させる方法を模索する中、ミールリプレースメント製品は手軽で栄養価の高い選択肢を提供することで、そのギャップを埋めています。このことが、かえってミールリプレースメント製品の需要を増大させています。消費者の進化する食生活の嗜好やライフスタイルに対応する市場の能力は、健康志向の生活という広い意味での重要性を強調し、市場の成長に拍車をかけています。
多忙なライフスタイルの普及
多忙なライフスタイルの増加も、ミールリプレースメント製品市場の重要な促進要因です。人々の日常生活がますます多忙になるにつれ、バランスの取れた食事の時間を確保することが課題となっています。便利なフォーマットで提供されるミールリプレースメント製品は、常に移動している人々に迅速で簡単なソリューションを提供します。この魅力は、社会人、学生、規則正しい食事の習慣を維持するのに苦労するような厳しいスケジュールを持つ人にも及んでいます。ミールリプレースメント製品の市場は、消費者のペースの速い生活に対応し、実用的で時間を節約できる食事の選択肢に対するニーズの高まりに乗じています。多忙なライフスタイルが常態化し続ける中、これらの製品が提供する利便性と栄養価は、効率的で利用しやすい食事ソリューションを必要とする個人の食事ニーズに対応し、市場の成長を維持すると予想されます。ミールリプレースメント製品の利便性と汎用性は、現代の多忙なライフスタイルの課題の中でバランスの取れた栄養を求める人々にとって貴重な味方となります。
多様な食事の嗜好
ミールリプレースメント製品市場は、消費者の食生活嗜好の多様化が主な要因となっています。ビーガン、グルテンフリー、低炭水化物ダイエットなど、さまざまな食事の選択肢が人気を集める中、メーカーは特定の食事要件を満たすように調整された多様な食事代替オプションを提供することで対応しています。このような包括性は、より幅広い顧客層を惹きつけ、市場の成長を促進するのに役立っています。多様な食事の嗜好に対応するという市場のコミットメントは、その魅力を高め、便利でパーソナライズされた栄養オプションを求める消費者にとって、多用途で包括的なソリューションとして位置づけられています。さまざまな食事ニーズを持つ消費者が、自分の嗜好や健康目標に合った適切な代替食製品を簡単に見つけることができるようになった。このような多様な食生活への適応性は、この市場が幅広い消費者にとって適切で魅力的な存在であり続ける能力を強調するものであり、日々進化する食生活の動向や嗜好の中で持続的な成長に貢献しています。
The global meal replacement products market size reached US$ 14.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 25.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.4% during 2024-2032. The market is experiencing steady growth driven by increasing consumer awareness of health and wellness, rising demand for convenient nutrition owing to busy lifestyles, heightening interest in weight management solutions, and widespread adoption of plant-based and functional ingredients in meal replacements.
Market Growth and Size: The market is witnessing stable growth, driven by increasing consumer awareness of health and wellness and a rising preference for convenient and nutritious on-the-go meal solutions.
Rising Prevalence of Busy Lifestyles: The market significantly benefits from the growing prevalence of busy lifestyles, as consumers seek time-efficient and nutritionally balanced alternatives to traditional meals, driving the demand for meal replacement products.
Industry Applications: Meal replacement products find wide-ranging applications in diverse industries, including fitness and sports nutrition, weight management, and healthcare, catering to various consumer needs and dietary preferences.
Geographical Trends: North America leads the market, supported by its well-established health and wellness culture, robust fitness industry, and a growing population that values convenient and healthy dietary options.
Competitive Landscape: The market is characterized by intense competition, with key players focusing on product innovation, marketing strategies, and expanding their product portfolios to gain a competitive edge and capture a larger market share.
Challenges and Opportunities: While the market faces challenges such as taste preferences and regulatory compliance, it also offers opportunities in catering to evolving dietary trends, like plant-based and functional ingredients, to meet the diverse needs of consumers.
Future Outlook: The future of the meal replacement products market looks promising, with potential growth in personalized nutrition solutions, sustainable packaging, and expanded distribution channels to reach a wider consumer base.
Emerging health and wellness trends
The meal replacement products market is strongly influenced by the burgeoning health and wellness trends. This growing emphasis on personal health has become a pivotal driver of consumer choices, leading to a rise in demand for nutritious alternatives to traditional meals. Meal replacement products have emerged as a practical solution, aligning with the health-conscious mindset of consumers. These products offer a convenient and efficient means of meeting nutritional requirements while allowing individuals to manage their calorie intake effectively. This dual benefit is particularly appealing to those dedicated to weight management, fitness, and enhancing overall well-being. As consumers seek ways to balance their busy lifestyles with healthy eating habits, meal replacement products fill the gap by providing a quick and nutritious option. This, in turn, has augmented the demand for meal replacement products. The market's ability to cater to the evolving dietary preferences and lifestyles of consumers underscores its significance in the broader context of health-conscious living, thus fueling its growth.
Rising prevalence of busy lifestyles
The rising prevalence of busy lifestyles is another significant driver of the meal replacement products market. As people's daily routines become increasingly hectic, finding time for well-balanced meals becomes a challenge. Meal replacement products, available in a convenient format, offer a quick and easy solution for individuals constantly on the move. This appeal extends to professionals, students, and anyone with demanding schedules who may struggle to maintain a regular meal routine. The market for meal replacement products has capitalized on the escalating need for practical and time-saving dietary options, catering to the fast-paced lives of consumers. As busy lifestyles continue to be the norm, the convenience and nutritional value offered by these products are expected to sustain market growth, addressing the dietary needs of individuals who require efficient and accessible meal solutions. The convenience and versatility of meal replacement products make them a valuable ally for those seeking balanced nutrition amid the challenges of modern, busy lifestyles.
Diverse dietary preferences
The meal replacement products market is primarily driven by the growing diversity of dietary preferences among consumers. With an array of dietary choices like vegan, gluten-free, and low-carb diets gaining popularity, manufacturers are responding by offering a diverse range of meal replacement options tailored to meet specific dietary requirements. This inclusivity proves instrumental in attracting a broader customer base, thereby fueling market growth. The market's commitment to accommodating diverse dietary preferences enhances its appeal and positions it as a versatile and inclusive solution for consumers seeking convenient and personalized nutritional options. Individuals with various dietary needs can now readily find suitable meal replacement products that align with their preferences and health objectives. This adaptability to diverse dietary choices underscores the market's ability to remain relevant and appealing to a wide spectrum of consumers, contributing to its sustained growth in the ever-evolving landscape of dietary trends and preferences.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, distribution channel, and application.
Ready-to-Drink Products
Edible Bars
Powdered Products
Others
Powdered Products accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the product type. This includes ready to drink products, edible bars, powdered products, and others. According to the report, powdered products represented the largest segment.
Powdered meal replacement products dominate the market for several reasons. They offer versatility, allowing consumers to customize their meals by mixing the powder with liquids of their choice. Powdered products are often more cost-effective and have a longer shelf life compared to ready-to-drink options. They are also favored by those who prefer a variety of flavors and ingredients in their meal replacements, making them a preferred choice among consumers seeking flexibility and personalization in their nutrition.
Ready-to-drink meal replacement products are a major driving force in the market due to their convenience and accessibility. These products offer on-the-go nutrition, making them attractive to consumers with busy schedules. They require no preparation and can be consumed quickly, appealing to individuals seeking a convenient and nutritious meal replacement solution.
Edible bars also contribute significantly to the meal replacement products market as these bars are portable and provide a convenient snack or meal option for consumers. They are often favored by those looking for a quick and satisfying way to meet their nutritional needs while managing their calorie intake.
Hypermarkets and Supermarkets
Convenience Stores
Specialty Stores
Online Stores
Others
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes hypermarkets and supermarkets, convenience stores, specialty stores, online stores, and others.
Hypermarkets and supermarkets play a significant role in driving the meal replacement products market due to their wide reach and accessibility. These retail giants offer a diverse selection of meal replacement options, making it convenient for consumers to discover and purchase such products during their routine grocery shopping. The in-store presence allows customers to compare various brands and flavors, increasing product visibility and attracting a broad customer base.
Convenience stores contribute to the meal replacement products market by providing quick and easy access to these products for consumers on the move. These smaller retail outlets offer a selection of meal replacement bars and beverages, catering to individuals seeking immediate and convenient meal solutions during busy days or while traveling.
Specialty stores dedicated to health and nutrition products are instrumental in propelling the market. These stores offer a curated selection of meal replacement products, often catering to specific dietary preferences such as vegan, gluten-free, or low-carb options. They provide a targeted shopping experience for health-conscious consumers seeking personalized meal replacement solutions.
Online stores have also emerged as a powerful driver of the meal replacement products market. The e-commerce platform offers consumers a wide range of choices, convenience, and the ability to research products and read reviews. Online sales provide access to a global customer base, making it easier for consumers to explore and purchase meal replacement products that align with their dietary preferences and health goals, contributing significantly to market growth.
Weight Gain
Weight Loss
Physical Fitness
Wound Healing
Others
The report has provided a detailed breakup and analysis of the market based on the application. This includes weight gain, weight loss, physical fitness, wound healing, and others.
Meal replacement products designed for weight gain cater to individuals looking to increase their calorie and nutrient intake. These products provide a convenient and controlled way to consume additional calories, often enriched with protein, healthy fats, and vitamins to support muscle growth and overall health. They are especially favored by athletes, bodybuilders, and individuals with high metabolic rates seeking a practical solution to meet their caloric goals.
Meal replacement products for weight loss usually appeal to individuals aiming to manage their weight effectively. These products offer portion-controlled and calorie-conscious options, making it simpler for consumers to monitor their daily intake. They are often fortified with essential nutrients and fiber to support satiety and overall health, making them a popular choice among those looking to shed excess pounds through a structured dietary approach.
Meal replacement products tailored for physical fitness enthusiasts are designed to provide a balanced blend of macronutrients, particularly protein, to support muscle recovery, endurance, and overall physical performance. Athletes, gym-goers, and active individuals turn to these products to ensure they receive the necessary nutrition before or after workouts, enhancing their fitness routines and recovery processes.
Meal replacement products for wound healing contribute to the market by addressing the nutritional needs of individuals recovering from surgeries, injuries, or illnesses. These specialized products contain nutrients, vitamins, and minerals that support the body's healing processes, aiding tissue repair and immune function. They are often prescribed by healthcare professionals to ensure patients receive adequate nutrition during recovery, making them an essential component in the healthcare sector's approach to patient care.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest meal replacement products market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America held the biggest market share due to the region's health-conscious culture and a strong emphasis on fitness and wellness. The United States boasts a well-established fitness industry and a large consumer base actively seeking convenient nutrition solutions. Additionally, the presence of several major meal replacement product manufacturers and extensive distribution networks contribute to North America's dominance in the market.
The Asia Pacific region is also witnessing rapid growth in the meal replacement products market due to the rising urbanization, busy lifestyles, and increasing awareness of nutrition that drives the demand for these products. Countries like China and India, with their expanding middle-class populations, are experiencing notable market growth. The market is further fueled by the adoption of western dietary trends and the availability of a wide range of meal replacement options tailored to local preferences.
Europe plays a significant role in the meal replacement products market, with countries like Germany, France, and the United Kingdom at the forefront. The region's diverse dietary preferences and wellness-conscious consumers contribute to the market's growth. European consumers value the convenience and nutritional benefits offered by meal replacements, driving demand across various demographics. Furthermore, stringent regulations in the European Union ensure product safety and quality, enhancing consumer trust in these products.
Latin America is experiencing a rise in the demand for meal replacement products, with Brazil and Mexico emerging as key markets. The region's growing middle class and a desire for convenient and healthy nutrition solutions are driving this trend. Meal replacement products are becoming popular among urban populations seeking quick and balanced meal options, making Latin America an increasingly significant player in the market.
The Middle East and Africa region is contributing to the growth of the meal replacement products market owing to the region's high disposable incomes and an evolving health and wellness mindset. Countries like the United Arab Emirates and Saudi Arabia are witnessing increased consumption of these products, fueled by the convenience they offer in the fast-paced urban environments. Additionally, the presence of multinational food companies is expanding product availability and accessibility, further stimulating the market in this region.
Key players in the meal replacement products market are actively engaging in various strategies to maintain and expand their market share. They are focusing on continuous product innovation to meet evolving consumer preferences for taste, nutrition, and dietary restrictions, introducing new flavors, formulations, and ingredients. Marketing efforts are geared toward promoting the health benefits and convenience of meal replacements through digital and traditional channels. Additionally, increasing partnerships with fitness influencers, healthcare professionals, and e-commerce platforms further enhance brand visibility and consumer trust. These industry leaders are also investing extensively in sustainability by exploring eco-friendly packaging options and adopting ethical sourcing practices, aligning with the growing consumer demand for responsible and environmentally conscious brands.
Abbott Laboratories
Blue Diamond Global Ingredients Division
Bob's Red Mill Natural Foods
General Mills
Glanbia Plc
Healthy 'N Fit International Inc.
Herbalife International of America Inc.
Kellogg Company
Nestle SA
Nutrisystem Inc.
Unilever Plc
Ksf Acquisition Corporation
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
June 3, 2022: Abbott Laboratories announced the development of a novel Continuous Glucose-Ketone Monitoring System. This innovation promises to revolutionize diabetes management by providing real-time monitoring of both glucose and ketone levels, offering a comprehensive view of metabolic health for individuals with diabetes.
March 2, 2022: Glanbia Plc launched novel protein solutions for extruded snacks, cereals, and inclusions by drawing on decades of experience in protein and bar formulation. These solutions aim to enhance the nutritional profile and protein content of various food products, catering to the growing demand for healthier snack options.
July 27, 2020: Nestle S.A. launched 'Yes! Plant Protein Bars' that consist of nuts and peas. These bars are crafted from a blend of nuts and peas, offering a plant-based protein source while ensuring a well-rounded nutritional profile. This launch reflects Nestle's commitment to meeting consumer preferences for wholesome and sustainable food choices.