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ミールリプレイスメントの世界市場の評価：製品タイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年～2031年）

Meal Replacement Market Assessment, By Product Type, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F

出版日
ページ情報
英文 216 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
ミールリプレイスメントの世界市場の評価：製品タイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年～2031年）
出版日: 2024年06月05日
発行: Market Xcel - Markets and Data
ページ情報: 英文 216 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のミールリプレイスメントの市場規模は、2023年に141億1,000万米ドルであり、2031年に242億3,000万米ドルに達すると予測され、2024年～2031年の予測期間にCAGRで6.99%の成長が見込まれます。ミールリプレイスメントとして提供される製品は、カロリーを抑えるように設計されています。よく「栄養的に完全」と呼ばれるように、メーカーは消費者が必要とするすべての重大な要素を提供することを保証し、さらに低糖質の炭水化物、タンパク質、少量の脂肪の組み合わせで構成されています。通常、これらの製品は一般的な食事よりも低カロリーです。

近年、複数の企業がマーケティングの焦点を変えています。減量を強調するよりも、忙しいライフスタイルのために、ミールリプレイスメント製品の使いやすさを宣伝しているのです。ミールリプレイスメントには簡単に作れるという利点があり、その使い勝手の良さから、消費者は毎日のスケジュールにミールリプレイスメントを取り入れることができます。典型的なハンバーガーとフライドポテトや、朝のコーヒーとケーキの代わりに、昼食にシェイクやバーを食べると便利だと感じるのです。例えば2022年6月、急速に拡大しているミールリプレイスメントブランドであるCTRLは、機能性食品ラインの幕開けを示す新しいMeal On-The-Go Barsを発表しました。バーにはMagic CharmsとChocolate Chip Cookie Doughの2種類のフレーバーが用意されています。それぞれのMeal On-The-Go Barは、実際の材料で作られており、240カロリー、27グラムの有益な炭水化物、9グラムの食物繊維、15グラムのプレミアムホエイプロテインを含んでいます。

健康的な食生活を維持するためのよりシンプルなアプローチを見つけることが、ミールリプレイスメントの主な目的です。ミールリプレイスメントは、低脂肪のタンパク質、野菜、全粒穀物など、バランスのとれた食事に取って代わるものではありません。むしろ、不健康なスナックやファストフードに取って代わるものです。

さらに、消費者の選好の進化、可処分所得の増加、健康的な栄養に対する消費者の意識の高まりが、市場の成長を促進しています。

肥満率の増加がミールリプレイスメント市場の成長を促進

ミールリプレイスメント製品を使用するもっとも多い理由は減量です。さまざまなダイエットファドやサプリメントが出回っている中で、何を食べたらよいのかわからず混乱します。ミールリプレイスメント製品を使えば、何の作業も必要なく、カロリー数や分量に関する正確な情報を得ることができます。すべての計算をしてくれるので、消費者は20種類の食材を使ったレシピのカロリーをわざわざ計算する必要がありません。

消費者は、特別に調合されたバー、シェイク、パウダーで食事を置き換えることで、低カロリーの食生活を簡単に守ることができます。これらの製品は、消費者の健康的な食生活を促進します。体重を減らしたい人々は、これらの製品で体に必要な栄養素をすべて見つけることができます。例えば2023年9月、オーストラリアを拠点とする減量・ミールリプレイスメント製品、The Man Shakeがニュージーランドで発売されました。同社は、その他の製品と比較して100グラムあたりのタンパク質は最大3倍、糖質は4分の1であるとしています。

利便性がミールリプレイスメント製品の需要を高める

ミールリプレイスメント製品の大きな利点は利便性です。多忙なスケジュールをこなす人々にとって、食事療法の必要条件を満たすための素晴らしいソリューションとなります。さらに、アスリート、特に自分で食事を作る十分な時間がない人は、運動セッションの後に素早く燃料を補給するためにミールリプレイスメントシェイクに依存しています。これらの食事は、多忙なスケジュールを持つ人々に準備時間をほとんど要求しません。さらに、食料品の買い出し、食事の計画、調理の必要性は、消費者が多くの時間と労力を節約し、食事の置き換えで排除されます。これらの製品は持ち運びが可能なため、消費者は好きなときに一日中エネルギーと栄養を補給することができます。従来の食事の選択肢がない間、消費者はこれを摂取するのが理想的で、気分もよくなります。2024年2月、ヘルス・ウェルネスの主要企業であるHerbalifeは、人々の栄養ニーズを満たすために設計された食品とサプリメント製品の組み合わせの新しいライン、Herbalife GLP-1 Nutrition Companionを発売しました。このシリーズには、従来の製品群とヴィーガン製品群があり、それぞれ3種類の製品があります。

当レポートでは、世界のミールリプレイスメント市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
  • 市場の認知度と製品情報
  • ブランド認知度とロイヤルティ
  • 購入決定において考慮される要素
  • 購入目的
  • 購入媒体
  • 購入頻度
  • 友人や家族からの推奨
  • 製品/ブランドの浸透におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第5章 世界のミールリプレイスメント市場の見通し（2017年～2031年）

  • 市場規模と予測
    • 金額
  • 製品タイプ別
    • RTD飲料
    • 栄養バー
    • 粉末
    • その他
  • エンドユーザー別
    • 成人
    • 高齢者
    • その他
  • 流通チャネル別
    • コンビニエンスストア
    • スーパーマーケット/ハイパーマーケット
    • 薬局/ドラッグストア
    • インターネット小売
    • その他
  • 地域別
    • 北米
    • 欧州
    • 南米
    • アジア太平洋
    • 中東・アフリカ
  • 市場シェア：企業別（2023年）

第6章 世界のミールリプレイスメント市場の見通し：地域別（2017年～2031年）

  • 北米
    • 市場規模と予測
    • 製品タイプ別
    • エンドユーザー別
    • 流通チャネル別
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
    • トルコ
    • ポーランド
  • 南米
    • ブラジル
    • アルゼンチン
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • ベトナム
    • 韓国
    • インドネシア
    • フィリピン
  • 中東・アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第7章 市場マッピング（2023年）

  • 製品タイプ別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第8章 マクロ環境と産業構造

  • 需給分析
  • 輸入輸出分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第9章 市場力学

  • 成長促進要因
  • 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益分析（2023年）
  • 合併と買収/合弁事業（該当する場合）
  • SWOT分析（市場企業5社）
  • 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

  • Nestle S.A.
  • Abbott Laboratories
  • WK Kellogg Co
  • Unilever PLC
  • Herbalife International of America, Inc.
  • Glanbia PLC
  • Amway Corp.
  • Only What You Need, Inc.
  • Starco Brands, Inc.
  • The Simply Good Foods Company

第14章 戦略的推奨

第15章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1.Global Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 2.Global Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 3.Global Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 4.Global Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 5.Global Meal Replacement Market Share (%), By Region, 2017-2031F
  • Figure 6.North America Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 7.North America Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 8.North America Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 9.North America Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 10.North America Meal Replacement Market Share (%), By Country, 2017-2031F
  • Figure 11.United States Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 12.United States Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 13.United States Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 14.United States Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 15.Canada Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 16.Canada Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 17.Canada Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 18.Canada Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 19.Mexico Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 20.Mexico Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 21.Mexico Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 22.Mexico Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 23.Europe Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 24.Europe Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 25.Europe Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 26.Europe Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 27.Europe Meal Replacement Market Share (%), By Country, 2017-2031F
  • Figure 28.Germany Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 29.Germany Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 30.Germany Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 31.Germany Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 32.France Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 33.France Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 34.France Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 35.France Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 36.Italy Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 37.Italy Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 38.Italy Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 39.Italy Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 40.United Kingdom Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 41.United Kingdom Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 42.United Kingdom Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 43.United Kingdom Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 44.Russia Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 45.Russia Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 46.Russia Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 47.Russia Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 48.Netherlands Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 49.Netherlands Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 50.Netherlands Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 51.Netherlands Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 52.Spain Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 53.Spain Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 54.Spain Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 55.Spain Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 56.Turkey Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 57.Turkey Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 58.Turkey Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 59.Turkey Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 60.Poland Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 61.Poland Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 62.Poland Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 63.Poland Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 64.South America Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 65.South America Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 66.South America Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 67.South America Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 68.South America Meal Replacement Market Share (%), By Country, 2017-2031F
  • Figure 69.Brazil Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 70.Brazil Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 71.Brazil Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 72.Brazil Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 73.Argentina Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 74.Argentina Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 75.Argentina Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 76.Argentina Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 77.Asia-Pacific Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 78.Asia-Pacific Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 79.Asia-Pacific Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 80.Asia-Pacific Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 81.Asia-Pacific Meal Replacement Market Share (%), By Country, 2017-2031F
  • Figure 82.India Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 83.India Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 84.India Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 85.India Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 86.China Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 87.China Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 88.China Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 89.China Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 90.Japan Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 91.Japan Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 92.Japan Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 93.Japan Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 94.Australia Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 95.Australia Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 96.Australia Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 97.Australia Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 98.Vietnam Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 99.Vietnam Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 100.Vietnam Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 101.Vietnam Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 102.South Korea Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 103.South Korea Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 104.South Korea Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 105.South Korea Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 106.Indonesia Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 107.Indonesia Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 108.Indonesia Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 109.Indonesia Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 110.Philippines Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 111.Philippines Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 112.Philippines Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 113.Philippines Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 114.Middle East & Africa Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 115.Middle East & Africa Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 116.Middle East & Africa Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 117.Middle East & Africa Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 118.Middle East & Africa Meal Replacement Market Share (%), By Country, 2017-2031F
  • Figure 119.Saudi Arabia Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 120.Saudi Arabia Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 121.Saudi Arabia Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 122.Saudi Arabia Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 123.UAE Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 124.UAE Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 125.UAE Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 126.UAE Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 127.South Africa Meal Replacement Market, By Value, In USD Billion, 2017-2031F
  • Figure 128.South Africa Meal Replacement Market Share (%), By Product Type, 2017-2031F
  • Figure 129.South Africa Meal Replacement Market Share (%), By End-user, 2017-2031F
  • Figure 130.South Africa Meal Replacement Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 131.By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 132.By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 133.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 134.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX11410

Global meal replacement market was valued at USD 14.11 billion in 2023, expected to reach USD 24.23 billion in 2031, with a CAGR of 6.99% for the forecast period between 2024 and 2031. Products which serve as meal replacements are designed to reduce calories. Frequently referred to as "nutritionally complete", manufacturers guarantee to provide their consumers with all vital elements which are required, moreover, consisting of a combination of low-sugar carbohydrates, protein, and a small quantity of fat. Typically, these products are lower in calories than a typical meal.

Several companies have recently changed the focus of their marketing. They're hyping the ease of use of meal replacement products for busy lifestyles rather than emphasizing weight loss. Meal replacements have the advantage of being quite simple to make and their simplicity of use enables consumers to include meal replacements in their daily schedules. They feel convenient having a shake or bar for lunch instead of the typical burger and fries or cake with morning coffee. For instance, in June 2022, CTRL, a rapidly expanding meal replacement brand, introduced new Meal On-The-Go Bars, exhibiting the start of their functional food line. Two flavors are available for the bars: Magic Charms and Chocolate Chip Cookie Dough. Each Meal On-The-Go Bar is made with actual ingredients and contains 240 calories, 27 grams of beneficial carbs, nine grams of fiber, and 15 grams of premium whey protein.

Finding a simpler approach to maintaining a healthy diet is the main goal of meal replacements. They aren't meant to replace a well-balanced meal full of lean protein, vegetables, and whole grains. Rather, they are meant to replace unhealthy snacks and fast food.

Additionally, evolving consumer preferences, rising disposable incomes, and increasing awareness among consumers about healthy nutrition are driving the market's growth.

Increasing Obesity Rates Drive the Meal Replacement Market Growth

The most frequent reason for using a meal replacement product is weight loss. People find it confusing to know what to eat when a wide variety of diet fads and supplements are available. Using a meal replacement product requires no task and it gives them a precise information about the number of calories and serving size. It does all the calculations, so consumers don't have to bother figuring out how many calories there are in a recipe with twenty ingredients.

Consumers find it easy to adhere to calorie-deficit diets by replacing their meals with specially formulated bars, shakes, and powders. These products promote healthier eating habits among consumers. People looking to shed weight find all the vital nutrients required for their bodies in these products. For instance, in September 2023, an Australia-based weight loss and meal replacement product, The Man Shake, was launched in New Zealand. In comparison to other products, the company claims to have up to three times the protein and a quarter of the sugar per 100 grams.

Convenience Factor Fuels the Demand for Meal Replacements

A significant benefit of meal replacement products is convenience. People with busier schedules find a great solution for fulfilling their dietetic requirements. Moreover, athletes, especially those who do not have ample time to cook meals for themselves, rely on meal replacement shakes to refuel quickly after a workout session. These meals require minimal to no preparation time for people with hectic schedules. Furthermore, the need for shopping for groceries, planning meals, and cooking them gets eliminated with meal replacements, saving consumers a lot of time and effort. The portable format of these products provides consumers with energy and nourishment throughout the day whenever they want. During the unavailability of traditional meal options, consumers find them ideal to consume and feel better. In February 2024, Herbalife, a leading health and wellness company, launched Herbalife GLP-1 Nutrition Companion, a new line of food and supplement product combinations designed to meet the nutritional needs of individuals. The range includes classic product combo and vegan product combo, with 3 products in each range.

North America Holds the Dominant Share

Geographically, North America holds the majority of the global market share in the meal replacement market, with the United States leading the region. Local players in the region are introducing meal replacements in the form of protein shakes and bars, which are low-calorie and wholesome. These nutritious options are an emerging trend in the region. Rising sustainability trends are compelling manufacturers to launch organic meal replacements catering to the needs of eco-conscious consumers. Additionally, North American customers are drawn to meal replacement products because of their versatile nature and convenient on-the-go formats, particularly for drinks and bars. Moreover, convenience food stores offer a distinct edge over other snacks due to their ability to cater to both scheduled and impulsive purchases. In July 2023, Soylent added a new vanilla flavor to their best-selling High Protein Shake product range, Complete Protein. The product was launched online on Amazon.com and Soylent.com. Offline, the product is available on Meijer and Walmart.

Future Market Scenario (2024 - 2031F)

Rising demand for plant-based and vegan meal replacement products is expected due to growing awareness for sustainability. Eco-friendly packaging solutions will influence the manufacturers of meal replacement products.

With advancing technology, personalized meal replacement products are likely to prevail in which the consumers will be allowed to customize their products as per their dietary requirements.

Expanding e-commerce platforms along with digital marketing strategies will allow manufacturers to reach the masses and engage with them effectively. Subscription offers and convenient buying options will draw the consumers to the products.

Key Players Landscape and Outlook

Global meal replacement market holds a vast and dynamic landscape with numerous key players competing for their respective market shares. Prominent players offer a wide variety of products to consumers catering to their specific requirements and nutritional needs. The outlook for the market seems promising driven by growing demand of consumers for convenient on-the-go nutritious food options. Product innovation and diversification are expected to expand the market presence of the key players. In January 2024, Abbott Laboratories launched a high-protein nutrition shake, PROTALITY, to help people with weight loss. The shake is designed to feed the muscles for upto 7 hours, as it has a mix of fast as well as slow digesting protein.

Furthermore, niche brands are trying to gain brand recognition by bringing in customized and personalized nutrition options to the market. Also, strategic acquisitions and partnerships are likely to enhance customer experiences with new innovative products in the market.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

  • 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2.Market Awareness and Product Information
  • 4.3.Brand Awareness and Loyalty
  • 4.4.Factors Considered in Purchase Decision
    • 4.4.1.Brand Name
    • 4.4.2.Taste and Flavour Preferences
    • 4.4.3.Nutritional Content
    • 4.4.4.Convenience
    • 4.4.5.Health Benefits
    • 4.4.6.Ingredient Quality and Source
    • 4.4.7.Price
    • 4.4.8.Packaging Type
    • 4.4.9.Allergen Considerations
    • 4.4.10.Promotional Offers & Discounts
  • 4.5.Purpose of Purchase
  • 4.6.Medium of Purchase
  • 4.7.Frequency of Purchase
  • 4.8.Recommendations from friends/family
  • 4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.Global Meal Replacement Market Outlook, 2017-2031F

  • 5.1.Market Size & Forecast
    • 5.1.1.By Value
  • 5.2.By Product Type
    • 5.2.1.Ready-to-Drink Beverages
    • 5.2.2.Nutritional Bars
    • 5.2.3.Powders
    • 5.2.4.Others
  • 5.3.By End-user
    • 5.3.1.Adults
    • 5.3.2.Elderly
    • 5.3.3.Others
  • 5.4.By Distribution Channel
    • 5.4.1.Convenience Stores
    • 5.4.2.Supermarkets/Hypermarkets
    • 5.4.3.Pharmacies/Drug Stores
    • 5.4.4.Internet Retailing
    • 5.4.5.Others
  • 5.5.By Region
    • 5.5.1.North America
    • 5.5.2.Europe
    • 5.5.3.South America
    • 5.5.4.Asia-Pacific
    • 5.5.5.Middle East and Africa
  • 5.6.By Company Market Share (%), 2023

6.Global Meal Replacement Market Outlook, By Region, 2017-2031F

  • 6.1.North America*
    • 6.1.1.Market Size & Forecast
      • 6.1.1.1.By Value
    • 6.1.2.By Product Type
      • 6.1.2.1.Ready-to-Drink Beverages
      • 6.1.2.2.Nutritional Bars
      • 6.1.2.3.Powders
      • 6.1.2.4.Others
    • 6.1.3.By End-user
      • 6.1.3.1.Adults
      • 6.1.3.2.Elderly
      • 6.1.3.3.Others
    • 6.1.4.By Distribution Channel
      • 6.1.4.1.Convenience Stores
      • 6.1.4.2.Supermarkets/Hypermarkets
      • 6.1.4.3.Pharmacies/Drug Stores
      • 6.1.4.4.Internet Retailing
      • 6.1.4.5.Others
    • 6.1.5.United States*
      • 6.1.5.1.Market Size & Forecast
        • 6.1.5.1.1.By Value
      • 6.1.5.2.By Product Type
        • 6.1.5.2.1.Ready-to-Drink Beverages
        • 6.1.5.2.2.Nutritional Bars
        • 6.1.5.2.3.Powders
        • 6.1.5.2.4.Others
      • 6.1.5.3.By End-user
        • 6.1.5.3.1.Adults
        • 6.1.5.3.2.Elderly
        • 6.1.5.3.3.Others
      • 6.1.5.4.By Distribution Channel
        • 6.1.5.4.1.Convenience Stores
        • 6.1.5.4.2.Supermarkets/Hypermarkets
        • 6.1.5.4.3.Pharmacies/Drug Stores
        • 6.1.5.4.4.Internet Retailing
        • 6.1.5.4.5.Others
    • 6.1.6.Canada
    • 6.1.7.Mexico

All segments will be provided for all regions and countries covered

  • 6.2.Europe
    • 6.2.1.Germany
    • 6.2.2.France
    • 6.2.3.Italy
    • 6.2.4.United Kingdom
    • 6.2.5.Russia
    • 6.2.6.Netherlands
    • 6.2.7.Spain
    • 6.2.8.Turkey
    • 6.2.9.Poland
  • 6.3.South America
    • 6.3.1.Brazil
    • 6.3.2.Argentina
  • 6.4.Asia-Pacific
    • 6.4.1.India
    • 6.4.2.China
    • 6.4.3.Japan
    • 6.4.4.Australia
    • 6.4.5.Vietnam
    • 6.4.6.South Korea
    • 6.4.7.Indonesia
    • 6.4.8.Philippines
  • 6.5.Middle East & Africa
    • 6.5.1.UAE
    • 6.5.2.Saudi Arabia
    • 6.5.3.South Africa

7.Market Mapping, 2023

  • 7.1.By Product Type
  • 7.2.By End-user
  • 7.3.By Distribution Channel
  • 7.4.By Region

8.Macro Environment and Industry Structure

  • 8.1.Supply Demand Analysis
  • 8.2.Import Export Analysis
  • 8.3.Value Chain Analysis
  • 8.4.PESTEL Analysis
    • 8.4.1.Political Factors
    • 8.4.2.Economic System
    • 8.4.3.Social Implications
    • 8.4.4.Technological Advancements
    • 8.4.5.Environmental Impacts
    • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5.Porter's Five Forces Analysis
    • 8.5.1.Supplier Power
    • 8.5.2.Buyer Power
    • 8.5.3.Substitution Threat
    • 8.5.4.Threat from New Entrant
    • 8.5.5.Competitive Rivalry

9.Market Dynamics

  • 9.1.Growth Drivers
  • 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

  • 10.1.Competition Matrix of Top Five Market Leaders
  • 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
  • 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4.SWOT Analysis (For Five Market Players)
  • 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

  • 13.1.Nestle S.A.
    • 13.1.1.Company Details
    • 13.1.2.Key Management Personnel
    • 13.1.3.Products & Services
    • 13.1.4.Financials (As reported)
    • 13.1.5.Key Market Focus & Geographical Presence
    • 13.1.6.Recent Developments
  • 13.2.Abbott Laboratories
  • 13.3.WK Kellogg Co
  • 13.4.Unilever PLC
  • 13.5.Herbalife International of America, Inc.
  • 13.6.Glanbia PLC
  • 13.7.Amway Corp.
  • 13.8.Only What You Need, Inc.
  • 13.9.Starco Brands, Inc.
  • 13.10.The Simply Good Foods Company

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.Strategic Recommendations

15.About Us & Disclaimer