ミールリプレイスメント市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別（レディ・トゥ・ドリンク、バー、粉末、その他）、流通チャネル別（オフライン、オンライン）、地域別＆競合、2020-2030年

ミールリプレイスメントの世界市場規模は2024年に220億8,000万米ドルで、予測期間中にCAGR8.13％で成長し、2030年には351億7,000万米ドルに達すると予測されています。

この市場は、消費者の健康意識の高まり、ペースの速いライフスタイル、従来の食事に代わる便利で栄養バランスのとれた代替食品への需要の高まりに後押しされ、一貫した成長を遂げています。消費者は、体重管理、フィットネス、特定の食事ニーズをサポートする高タンパク質、植物性、機能性の選択肢をますます求めるようになっています。特にフレーバー、個別化された栄養、クリーンラベル処方などの製品革新が市場拡大を加速させています。さらに、eコマースや消費者直販チャネルの普及により、製品へのアクセスが向上しています。主要企業は競争力を維持するため、製品の多様化と持続可能性を重視しています。

主要市場促進要因

健康意識の高まりと栄養への関心

主な市場課題

規制遵守と表示基準

主要市場動向

個別化栄養と機能性栄養

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界のミールリプレイスメント市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（そのまま飲めるタイプ、バータイプ、粉末タイプ、その他）
  • 流通チャネル別（オフライン、オンライン）
  • 地域別
  • 企業別（2024）
• 市場マップ

第5章 北米のミールリプレイスメント市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別
  • 流通チャネル別
  • 国別
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第6章 欧州のミールリプレイスメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第7章 アジア太平洋地域のミールリプレイスメント市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • 韓国
  • インドネシア

第8章 中東・アフリカのミールリプレイスメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第9章 南米のミールリプレイスメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 市場力学

• 促進要因
• 課題

第11章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第12章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第13章 競合情勢

• 企業プロファイル
  • Abbott Laboratories
  • Glanbia plc
  • Amway Corporation
  • Herbalife International of America, Inc.
  • Nestle S.A.
  • Huel Inc.
  • Blue Diamond Growers
  • WK Kellogg Co
  • General Mills, Inc.
  • Starco Brands, Inc.（Soylent）

第14章 戦略的提言

第15章 調査会社について・免責事項

Global Meal Replacement market was valued at USD 22.08 billion in 2024 and is projected to reach USD 35.17 billion by 2030, growing at a compound annual growth rate (CAGR) of 8.13% during the forecast period.

This market is witnessing consistent growth, fueled by increasing consumer health awareness, fast-paced lifestyles, and the growing demand for convenient, nutritionally balanced alternatives to traditional meals. Consumers are increasingly seeking high-protein, plant-based, and functional meal replacement options that support weight management, fitness, and specific dietary needs. Product innovation-particularly in flavors, personalized nutrition, and clean-label formulations-is accelerating market expansion. Additionally, the proliferation of e-commerce and direct-to-consumer channels is improving product accessibility. Leading companies are emphasizing product diversification and sustainability to maintain a competitive edge.

Key Market Drivers

Increasing Health Awareness and Nutritional Focus

The rising emphasis on health and wellness is a major driver of demand for meal replacement products. These offerings provide a convenient yet nutritionally adequate alternative to conventional meals, aligning with consumers' growing focus on balanced macronutrient intake and overall dietary quality. Heightened awareness of obesity, diabetes, and cardiovascular conditions is further encouraging individuals to seek healthier meal options.

According to the National Health and Nutrition Examination Survey, from August 2021 to August 2023, 40.3% of U.S. adults were classified as obese, with the highest rates observed in the 40-59 age group. This trend has heightened consumer interest in healthier dietary habits, thereby supporting market growth.

The surge in demand for functional foods is also contributing to this expansion. Meal replacements enriched with probiotics, dietary fiber, vitamins, and superfoods are increasingly being used to target specific health concerns such as digestive health, immunity, and muscle recovery. Companies are responding by prioritizing clean-label ingredients, organic formulations, and plant-based proteins to meet consumer demand for natural, wholesome products.

Key Market Challenges

Regulatory Compliance and Labeling Standards

The meal replacement sector operates within a complex regulatory landscape, with stringent compliance requirements that vary across regions. Regulatory authorities such as the U.S. Food and Drug Administration (FDA), the European Food Safety Authority (EFSA), and the Food Standards Agency (FSA) enforce strict guidelines related to product composition, ingredient sourcing, and permissible health claims.

Manufacturers must ensure that their products meet these diverse nutritional and safety standards, which often requires navigating significant differences in international regulations. Claims related to weight management, protein content, or micronutrient benefits must be substantiated by scientific evidence and approved by relevant authorities. Non-compliance or misleading marketing can result in product recalls, legal consequences, and damage to brand reputation-posing considerable challenges for companies expanding into global markets.

Key Market Trends

Personalized and Functional Nutrition

There is a growing consumer demand for personalized nutrition solutions tailored to individual health goals, fitness routines, and dietary preferences. In response, meal replacement brands are increasingly offering customized products designed for specific needs such as weight loss, muscle gain, gut health, or immune function.

The integration of advanced technologies-including AI-based nutritional analytics and DNA-guided diet planning-is enabling more targeted product offerings. Functional ingredients are also shaping the innovation landscape. Products now commonly include components such as probiotics, fiber, superfoods, adaptogens, and nootropics to deliver benefits beyond basic nutrition.

For example, formulations enriched with collagen, omega-3 fatty acids, and antioxidants are aimed at consumers interested in skin health and anti-aging, while BCAAs and creatine are being incorporated to appeal to fitness-conscious consumers. The emphasis on personalization and functional nutrition is expected to drive further product diversification and brand differentiation within the market.

Key Market Players

• Abbott Laboratories
• Glanbia plc
• Amway Corporation
• Herbalife International of America, Inc.
• Nestle S.A.
• Huel Inc.
• Blue Diamond Growers
• WK Kellogg Co
• General Mills, Inc.
• Starco Brands, Inc. (Soylent)

Report Scope:

In this report, the Global Meal Replacement Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Meal Replacement Market, By Product Type:

• Ready-to-Drink
• Bars
• Powder
• Others

Meal Replacement Market, By Distribution Channel:

• Offline
• Online

Meal Replacement Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Meal Replacement Market.

Available Customizations:

Global Meal Replacement Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Meal Replacement Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product Type (Ready-to-Drink, Bars, Powder, Others)
  • 4.2.2. By Distribution Channel (Offline, Online)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America Meal Replacement Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type
  • 5.2.2. By Distribution Channel
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Meal Replacement Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product Type
      • 5.3.1.2.2. By Distribution Channel
  • 5.3.2. Canada Meal Replacement Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product Type
      • 5.3.2.2.2. By Distribution Channel
  • 5.3.3. Mexico Meal Replacement Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product Type
      • 5.3.3.2.2. By Distribution Channel

6. Europe Meal Replacement Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Meal Replacement Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Germany Meal Replacement Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Spain Meal Replacement Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel
  • 6.3.4. Italy Meal Replacement Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product Type
      • 6.3.4.2.2. By Distribution Channel
  • 6.3.5. United Kingdom Meal Replacement Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product Type
      • 6.3.5.2.2. By Distribution Channel

7. Asia-Pacific Meal Replacement Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Meal Replacement Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2.Japan Meal Replacement Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. India Meal Replacement Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. South Korea Meal Replacement Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. Indonesia Meal Replacement Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Middle East & Africa Meal Replacement Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Meal Replacement Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Saudi Arabia Meal Replacement Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. UAE Meal Replacement Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Turkey Meal Replacement Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel

9. South America Meal Replacement Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Meal Replacement Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Argentina Meal Replacement Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. Colombia Meal Replacement Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. Abbott Laboratories
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Glanbia plc
  • 13.1.3. Amway Corporation
  • 13.1.4. Herbalife International of America, Inc.
  • 13.1.5. Nestle S.A.
  • 13.1.6. Huel Inc.
  • 13.1.7. Blue Diamond Growers
  • 13.1.8. WK Kellogg Co
  • 13.1.9. General Mills, Inc.
  • 13.1.10. Starco Brands, Inc. (Soylent)

14. Strategic Recommendations

15. About Us & Disclaimer