食事代替品市場：製品タイプ別、流通チャネル別、地域別

世界の食事代替品市場は、2025年には148億2,000万米ドルと推定され、2032年には220億1,000万米ドルに達すると予測され、2025年から2032年にかけてCAGR5.8％で成長すると予測されています。

図.食事代替品市場シェア 地域別（%）2025年

世界の食事代替品市場は、個人の健康意識の高まりと栄養価が高く便利な食品オプションへの嗜好の高まりにより、ここ数年で大きな牽引力を獲得しています。食事代替品は、タンパク質、ビタミン、ミネラル、食物繊維をバランスよく配合し、体重管理と健康全般の維持をサポートします。多忙なライフスタイルや多忙なスケジュールでは、適切な家庭料理を作る時間がほとんどないため、外出先でも簡単に調理して食べられる置き換え食の需要が高まっています。さらに、肥満や生活習慣病の増加により、高タンパク・低カロリーの食事代替品を使った健康的な食生活が奨励されています。これらすべての要因が、主要企業による積極的なマーケティング・キャンペーンと相まって、食事代替品市場を牽引すると予想されます。

市場力学：

世界の食事代替市場は、いくつかの要因によって世界的に大規模な成長を示しています。座りがちなライフスタイルや不健康な食習慣が原因で、世界中で肥満の有病率が上昇していることが、低カロリーの代替食の需要を押し上げています。さらに、栄養価の高いコンビニエンスフードに対する消費者の嗜好の変化と健康志向の高まりが、市場を大きく押し上げています。人口動態の変化と多忙なスケジュールが、栄養価が高く便利な代替食への労働人口のシフトに弾みをつけています。しかし、ダイエットスナックやジュースのような代替食品が入手可能であることや、代替食は高価であるという認識が市場の成長を抑制する要因となっています。一方、植物ベースやオーガニックの代替食製品の人気が高まっていることは、市場企業にとって有望な機会を開いています。

本調査の主な特徴：。

• 本レポートは、世界の食事代替品市場を詳細に分析し、2024年を基準年とした予測期間（2025-2032年）の市場規模および複合年間成長率（CAGR%）を提供します。
• さまざまなセグメントにわたる潜在的な収益機会を解明し、この市場の魅力的な投資提案マトリックスについて説明しています。
• また市場促進要因、抑制要因、機会、新製品の上市や承認、市場動向、地域別の展望、主要企業が採用する競争戦略などに関する主要考察も提供しています。
• 企業ハイライト、製品ポートフォリオ、主要なハイライト、財務実績、戦略などのパラメータに基づいて、世界の食事代替市場の主要企業をプロファイルしています。
• このレポートからの洞察は、マーケティング担当者や企業の経営陣は、将来の製品の発売、タイプのアップグレード、市場拡大、マーケティング戦術に関する情報に基づいた意思決定を行うことができます。
• この調査レポートは、投資家、サプライヤー、製品メーカー、流通業者、新規参入者、財務アナリストなど、この業界の様々な利害関係者を対象としています。

目次

第1章 調査の目的と前提条件

• 調査目的
• 前提条件
• 略語

第2章 市場の展望

• レポートの説明
  • 市場の定義と範囲
• エグゼクティブサマリー
• Coherent Opportunity Map（COM）

第3章 市場力学、規制、動向分析

• 市場力学
  • 促進要因
  • 抑制要因
• PEST分析
• ポーターのファイブフォース分析
• 市場機会
• 規制シナリオ
• 主な発展
• 業界動向

第4章 世界の食事代替品市場- コロナウイルス（COVID-19）パンデミックの影響

• 世界の食事代替品市場に影響を与える要因-COVID-19
• 影響分析

第5章 世界の食事代替品市場、製品タイプ別、2020年～2032年

• 栄養バー
• 粉末製品
• そのまま飲める製品
• その他の製品タイプ

第6章 世界の食事代替品市場、流通チャネル別、2020年～2032年

• コンビニエンスストア
• ハイパーマーケット/スーパーマーケット
• 専門店
• オンライン小売業者
• その他の流通チャネル

第7章 世界の食事代替品市場、地域別、2020年～2032年

• 北米
• ラテンアメリカ
• 欧州
• アジア太平洋
• 中東・アフリカ

第8章 競合情勢

• ヒートマップ分析
• 市場シェア分析（3x3マトリックス）
• 企業プロファイル
  • Kimberley-Clark Corporation
  • Abbott Laboratories
  • Amway
  • Atkins
  • Blue Diamond Growers
  • General Mills
  • Glanbia Plc
  • Herbalife Nutrition
  • Huel
  • Kellogg Co.
  • Nestle
  • Nu Skin Enterprises, Inc.
  • Slimfast
  • Soylent
  • Unilever
  • Usana Health Sciences Inc.
  • Wild Oats Markets.
  • Zoic Pharmaceuticals
  • Laboratoire PYC
  • Bariatrix Europe
  • Kisan Products

第9章 アナリストの推奨事項

• 運命の輪
• アナリストの見解
• 一貫した機会マップ

第10章 セクション

• 参考文献
• 調査手法

Global Meal Replacement Market is estimated to be valued at USD 14.82 Bn in 2025 and is expected to reach USD 22.01 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.8% from 2025 to 2032.

Figure. Meal Replacement Market Share (%), By Region 2025

The global meal replacement market has been gaining significant traction over the past few years due to rising health consciousness among individuals and growing preference for nutritious and convenient food options. Meal replacements offer a balanced mix of proteins, vitamins, minerals, and fiber that helps support weight management and maintenance of overall well-being. The busy lifestyles and hectic schedules leave little time for proper home-cooked meals, favoring the demand for meal replacement items that can be easily prepared and consumed on the go. Moreover, the increasing prevalence of obesity and lifestyle diseases has encouraged people to adopt healthier diets comprising high-protein, low-calorie meal replacement products. All these factors coupled with aggressive marketing campaigns by key players are expected to drive the meal replacement market.

Market Dynamics:

The global meal replacement market has been witnessing massive growth globally driven by several factors. The rising prevalence of obesity around the world due to sedentary lifestyles and unhealthy eating habits has boosted the demand for low-calorie meal alternatives. Furthermore, changing consumer preferences toward nutritional convenience foods and growing health consciousness are significantly propelling the market. Changing demographics and busy schedules have provided a fillip to the working population's shift towards nutritious yet convenient meal replacement options. However, the availability of alternatives like diet snacks and juices and perception of meal replacements being expensive are factors restraining the market growth. Meanwhile, the rising popularity of plant-based and organic meal replacement products is opening promising opportunities for market players.

Key features of the study:

• This report provides in-depth analysis of the global meal replacement market and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global meal replacement market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Abbott Laboratories, Amway, Atkins, Blue Diamond Growers, General Mills, Glanbia Plc, Herbalife Nutrition, Huel, Kellogg Co., Nestle, Nu Skin Enterprises, Inc., Slimfast, Soylent, Unilever, Usana Health Sciences Inc., Wild Oats Markets., Zoic Pharmaceuticals, Laboratoire PYC, Bariatrix Europe, and Kisan Products
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global meal replacement market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Market Segmentation

• Product Type:
  • Nutritional Bars
  • Powdered Products
  • Ready-to-drink Products
  • Other Product Types
• Distribution Channel:
  • Convenience Stores
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online Retailers
  • Other Distribution Channels
• Regional:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • Abbott Laboratories
  • Amway
  • Atkins
  • Blue Diamond Growers
  • General Mills
  • Glanbia Plc
  • Herbalife Nutrition
  • Huel
  • Kellogg Co.
  • Nestle
  • Nu Skin Enterprises, Inc.
  • Slimfast
  • Soylent
  • Unilever
  • Usana Health Sciences Inc.
  • Wild Oats Markets.
  • Zoic Pharmaceuticals
  • Laboratoire PYC
  • Bariatrix Europe
  • Kisan Products

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Product Type
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
• PEST Analysis
• PORTER's Five Forces Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trend

4. Global Meal Replacement Market - Impact of Coronavirus (COVID-19) Pandemic

• Overview
• Factors Affecting Global Meal Replacement Market - COVID-19
• Impact Analysis

5. Global Meal Replacement Market, By Product Type, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Nutritional Bars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Powdered Products
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Ready-to-drink Products
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Other Product Types
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)

6. Global Meal Replacement Market, By Distribution Channel, 2020-2032 (US$ Bn)

• Convenience Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Hypermarkets/Supermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Specialty Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Online Retailers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Other Distribution Channels
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)

7. Global Meal Replacement Market, By Region, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2020 - 2032
• North America
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, By Country, 2020 - 2032
  • Market Size and Forecast, By Product Type, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
  • Countries
    • U.S.
    • Canada
• Latin America
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, By Country, 2020 - 2032
  • Market Size and Forecast, By Product Type, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
  • Countries
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, By Country, 2020 - 2032
  • Market Size and Forecast, By Product, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
  • Countries
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
• Asia Pacific
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, By Country, 2020 - 2032
  • Market Size and Forecast, By Product, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
  • Countries
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Middle East & Africa
  • Market Share Analysis, By Region/Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, By Region/Country, 2020 - 2032
  • Market Size and Forecast, By Product, 2020- 2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020- 2032 (US$ Bn)
  • Sub-Regions/Countries
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa

8. Competitive Landscape

• Heat Map Analysis
• Market Share Analysis (3x3 Matrix)
• Company Profiles
  • Kimberley-Clark Corporation
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Abbott Laboratories
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Amway
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Atkins
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Blue Diamond Growers
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • General Mills
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Glanbia Plc
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Herbalife Nutrition
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Huel
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Kellogg Co.
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Nestle
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Nu Skin Enterprises, Inc.
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Slimfast
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Soylent
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Unilever
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Usana Health Sciences Inc.
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Wild Oats Markets.
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Zoic Pharmaceuticals
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Laboratoire PYC
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Bariatrix Europe
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Kisan Products
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates

9. Analyst Recommendation

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. Section

• References
• Research Methodology
• About Us and Sales Contact