ミールリプレイスメントの市場規模、シェア、成長分析：製品別、用途別、年齢層別、性別、流通チャネル別、地域別-産業予測、2025～2032年

世界のミールリプレイスメントの市場規模は2023年に146億米ドルと評価され、2024年の156億1,000万米ドルから2032年には266億2,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは6.9％で成長する見通しです。

ミールリプレイスメント市場は、消費者の健康意識の高まり、多忙なライフスタイルの中での簡便な栄養補給への需要、高齢者層の拡大などに後押しされ、大幅な成長が見込まれています。個人がフィットネスとバランスの取れた食生活を優先させる中、ミールリプレイスメントは手軽で栄養豊富なソリューションとして支持を集めています。eコマースや消費者直販モデルはアクセシビリティを高め、市場拡大をさらに促進します。さらに、ビーガンやフレキシタリアン食の急増は環境意識の高まりと合致しており、植物由来の選択肢に注力する市場プレーヤーに新たな機会をもたらしています。しかし、製品コストの高さ、味覚、規制上のハードル、代替健康食品との競合といった課題が、今後数年間の市場浸透の妨げになる可能性があります。こうした力学を認識することは、この進化する市場情勢を活用することを目指す利害関係者にとって極めて重要です。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次・一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の展望
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ミールリプレイスメント市場規模：製品別、CAGR（2025～2032年）

• 市場概要
• 粉末
• そのまま飲める
• プロテインバー
• その他

ミールリプレイスメント市場規模：用途別、CAGR（2025～2032年）

• 市場概要
• 一般医療
• 専門医療

ミールリプレイスメント市場規模：年齢層別、CAGR（2025～2032年）

• 市場概要
• 35～64歳
• 34歳以下
• 65歳以上

ミールリプレイスメント市場規模：性別、CAGR（2025～2032年）

• 市場概要
• 男性
• 女性

ミールリプレイスメント市場規模：流通チャネル別、CAGR（2025～2032年）

• 市場概要
• オフライン
• オンライン

ミールリプレイスメント市場規模：地域別、CAGR（2025～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Abbott Laboratories（USA）
• Herbalife International of America, Inc.（USA）
• Amway Corp.（USA）
• Nestle S.A.（Switzerland）
• Glanbia Plc（Ireland）
• The Simply Good Foods Company（USA）
• Huel Inc.（UK）
• Unilever PLC（UK）
• The Kellogg Company（USA）
• Soylent（USA）
• Nu Skin Enterprises, Inc.（USA）
• Blue Diamond Growers（USA）
• General Mills, Inc.（USA）
• Bob's Red Mill Natural Foods（USA）
• Orgain Inc.（USA）
• Abnormal（UK）
• Trinkkost GmbH（Germany）
• Futricio（Netherlands）
• Saturo Foods GmbH（Germany）

結論と提言

Global Meal Replacement Market size was valued at USD 14.6 billion in 2023 and is poised to grow from USD 15.61 billion in 2024 to USD 26.62 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The meal replacement market is poised for substantial growth, fueled by the rising health consciousness among consumers, the demand for convenient nutrition amidst busy lifestyles, and the expanding geriatric demographic. As individuals prioritize fitness and balanced diets, meal replacements gain traction as quick, nutrient-rich solutions. E-commerce and direct-to-consumer models enhance accessibility, further driving market expansion. Additionally, the surge in vegan and flexitarian diets aligns with increasing environmental awareness, presenting new opportunities for market players focused on plant-based options. However, challenges such as high product costs, taste perceptions, regulatory hurdles, and competition from alternative healthy food options may hinder market penetration in the coming years. Awareness of these dynamics is crucial for stakeholders aiming to capitalize on this evolving market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Meal Replacement market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Meal Replacement Market Segments Analysis

Global Meal Replacement Market is segmented by Product, Application, Age Group, Gender Segmentation, Distribution Channel and region. Based on Product, the market is segmented into Powder, Ready-to-Drink, Protein Bar and Others. Based on Application, the market is segmented into General Health and Specialty Health. Based on Age Group, the market is segmented into 35 to 64, Below 34 and 65 & Above. Based on Gender Segmentation, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Meal Replacement Market

The global meal replacement market is driven by products that are carefully crafted with controlled portions, high protein content, fiber, and essential micronutrients, aiding consumers in managing their caloric intake while maintaining nutritional balance. The rising worldwide focus on fitness and weight management is anticipated to positively impact the market's future growth. Furthermore, the endorsement of meal replacement products by nutritionists, fitness trainers, and health influencers is expected to significantly enhance market expansion. As more individuals seek convenient and nutritious options to support their health goals, the demand for meal replacements is likely to continue rising, solidifying its position in the global market.

Restraints in the Global Meal Replacement Market

While the Global Meal Replacement market presents various nutritional advantages, a significant portion of consumers harbors doubts regarding the long-term health effects of these products. There is ongoing apprehension about the presence of artificial ingredients, preservatives, and synthetic flavors, which raises red flags for health-conscious individuals. Additionally, issues related to taste and texture can detract from overall consumer satisfaction; many find certain meal replacements to be excessively sweet, chalky, or unflavorful. Such criticisms result in inconsistent consumption patterns and may ultimately hinder repeat purchases, posing a constraint on the growth of this market segment.

Market Trends of the Global Meal Replacement Market

The Global Meal Replacement market is experiencing a significant trend towards clean-label and plant-based products, driven by consumer demand for transparency and healthier options. Companies are increasingly offering meal replacements that are devoid of artificial ingredients, GMOs, and common allergens, appealing to health-conscious consumers. The rapid expansion of plant-based alternatives utilizing proteins from peas, hemp, soy, and oats is particularly noteworthy, as they cater to the growing vegan, vegetarian, and flexitarian demographics. This focus on sustainability, clear ingredient sourcing, and ethical practices is establishing a robust foundation for long-term growth within the meal replacement sector, making it a pivotal market trend.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Meal Replacement Market Size by Product & CAGR (2025-2032)

• Market Overview
• Powder
• Ready-to-Drink
• Protein Bar
• Others

Global Meal Replacement Market Size by Application & CAGR (2025-2032)

• Market Overview
• General Health
• Specialty Health

Global Meal Replacement Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 35 to 64
• Below 34
• 65 & Above

Global Meal Replacement Market Size by Gender Segmentation & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Meal Replacement Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Meal Replacement Market Size & CAGR (2025-2032)

• North America (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
  • US
  • Canada
• Europe (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife International of America, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia Plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Simply Good Foods Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huel Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soylent (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nu Skin Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Diamond Growers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill Natural Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abnormal (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trinkkost GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Futricio (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saturo Foods GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations