市場調査レポート

商品コード

1792262

Over the Top市場レポート：コンポーネント別、プラットフォームタイプ別、展開タイプ別、コンテンツタイプ別、収益モデル別、サービスタイプ別、業界別、地域別、2025～2033年

Over the Top Market Report by Component, Platform Type, Deployment Type, Content Type, Revenue Model, Service Type, Vertical, and Region 2025-2033

出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界のOver the Top（OTT）の市場規模は2024年に5,758億米ドルに達しました。IMARC Groupは、2033年には3兆7,419億米ドルに達し、2025～2033年にかけて22.9%の成長率（CAGR）を示すと予測しています。インターネット普及率の上昇、スマートデバイスの普及、多様なコンテンツに対する需要の増加、従来の放送からオンデマンドのパーソナライズされたメディアサービスへのユーザー嗜好のシフトなどが、市場成長を後押しする要因となっています。現在、北米が最大の市場シェアを占めていますが、これは主要プレーヤーによる技術的進歩の増加によるものです。

Over the Top（OTT）市場の分析：

主な市場促進要因：世界のOTT市場は、インターネット普及率の上昇とスマートデバイスの普及により、力強い成長を遂げています。また、ストリーミング機能やユーザー体験を向上させる技術の進歩や、オンデマンドコンテンツに対するユーザーの嗜好の変化が、市場の成長を強化しています。
主な市場動向：OTTプラットフォームは、オリジナルコンテンツの制作を強化することで差別化を図っています。さらに、コンテンツ推薦エンジンとユーザーサービスを強化するために、人工知能（AI）と機械学習（ML）技術の利用が拡大しており、ユーザーエンゲージメントを向上させています。
地理的動向：北米は、インターネットの普及率が高く、大手企業が進出していることから、市場を独占しています。
競合情勢：業界の主要市場プレーヤーには、Amazon.com, Inc.、Eros International Plc.、Google Inc.、Hulu, LLC、International Business Machines（IBM）Corporation、Limelight Networks、Microsoft Corporation、Netflix, Inc.、Nimbuzz、Star India、Tencent Holdings Ltd.、Telstra Corporation Limited、The Walt Disney Company、Yahoo!などが挙げられます。
課題と機会：コンテンツの制作・獲得コストの上昇がOTT市場の成長に影響を与えています。しかし、仮想現実（VR）や拡張現実（AR）といった先進技術を統合して、没入感のある視聴体験を提供する機会があります。こうした技術の進歩は、世界のOTT市場規模を大幅に押し上げると予測されています。

Over the Top（OTT）市場の動向：

サブスクリプションモデルとバンドルサービスの多様化

2024年6月にVodafone Ideaが新しいOTTサブスクリプションバンドルプランを導入したことに示されるように、サブスクリプションモデルの多様化とサービスの戦略的バンドル化が進んでいます。このプランは、ポストペイドとプリペイドで料金が異なり、Disney+HotstarやSony LIVなどのサービスでライブスポーツを見ることができます。Vodafone Ideaは、OTTサービスとデータ通信や通話といった従来の通信サービスを組み合わせることで、便利でお得なパッケージを求めるスポーツファンを中心に、より幅広い層にリーチすることを目指しています。この方法は、契約価値の認知度を高めることでユーザーのロイヤリティを向上させるとともに、クリケットやサッカーなど特定の興味に焦点を当てることでさまざまな視聴者を引きつけます。また、このアプローチは、モバイルデータの使用とコンテンツの活用の間のつながりを利用し、加入者数とOTT分野への関与を増加させます。

コンテンツセキュリティとインフラ拡張性の強化

Verimatrixは2024年2月にAmazon Web Services (AWS) と協業し、世界のOTT市場の成長を支えるコンテンツセキュリティとインフラのスケーラビリティの向上の重要性を強調しました。この協業は、Global AcceleratorやRoute 53といったAWSの強力なクラウドサービスを活用し、Streamkeeper Multi-DRMプラットフォームのスケーラビリティと信頼性を強化することを目的としています。これらの改善は、コンテンツの迅速かつ安全な配信、特にサイバー攻撃に非常に弱いライブストリーミングやプレミアムコンテンツの配信を保証するために極めて重要です。セキュリティプロトコルと配信サービスを強化することで、OTTプロバイダーは、信頼性が高くスムーズな視聴体験を個人に提供することができます。これにより、現在の加入者がデータ保護と視聴体験に満足するだけでなく、コンテンツのセキュリティと品質を重視する新規ユーザーにもアピールすることができます。

戦略的買収とパートナーシップ

主要OTT企業は、新たなプラットフォームを獲得したり、コンテンツ制作者、技術プロバイダー、配信チャネルと提携したりすることで、コンテンツライブラリーを迅速に拡大し、技術力を向上させ、市場リーチを拡大することができます。こうしたパートナーシップは、視聴者の嗜好の変化や技術の進歩に迅速に対応することを可能にします。買収は、先進的なストリーミング技術や独占コンテンツを自社に導入し、プラットフォームをライバルから差別化する可能性があります。現地のコンテンツ制作会社や通信会社と協力することで、現地の確立されたインフラやユーザー基盤を活用し、新たな地理的市場へのアクセスを支援することができます。この戦略は、市場での存在感を高めつつ、成長とイノベーションの両方を促進するものであり、進化し続けるOTTの展望の中で成功するための戦略的買収とパートナーシップの重要性を浮き彫りにしています。例えば、2024年2月、Reliance Industries (RIL)は、JioCinemaのコンテンツとTata Playのサービスを組み合わせ、テレビ配信業界におけるプレゼンスを拡大することを目的として、DisneyからTata Playの株式29.8％を購入する交渉を開始しました。DisneyはTata PlayのIPO延期に伴い株式の売却を計画しており、買収の可能性が出てきました。

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ
- 市場内訳：国別

第14章 SWOT分析

概要
強み
弱み
機会
脅威

第15章バリューチェーン分析

第16章ポーターのファイブフォース分析

概要
買い手の交渉力
供給企業の交渉力
競合の程度
新規参入業者の脅威
代替品の脅威

第17章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Amazon.com, Inc.
- Eros International Plc.
- Google Inc.
- Hulu, LLC
- International Business Machines（IBM）Corporation
- Limelight Networks
- Microsoft Corporation
- Netflix, Inc.
- Nimbuzz
- Star India
- Tencent Holdings Ltd.
- Telstra Corporation Limited
- The Walt Disney Company
- Yahoo!

図表

List of Figures

Figure 1: Global: Over the Top Market: Major Drivers and Challenges
Figure 2: Global: Over the Top Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Over the Top Market: Breakup by Component (in %), 2024
Figure 4: Global: Over the Top Market: Breakup by Platform Type (in %), 2024
Figure 5: Global: Over the Top Market: Breakup by Deployment Type (in %), 2024
Figure 6: Global: Over the Top Market: Breakup by Content Type (in %), 2024
Figure 7: Global: Over the Top Market: Breakup by Revenue Model (in %), 2024
Figure 8: Global: Over the Top Market: Breakup by Service Type (in %), 2024
Figure 9: Global: Over the Top Market: Breakup by Vertical (in %), 2024
Figure 10: Global: Over the Top Market: Breakup by Region (in %), 2024
Figure 11: Global: Over the Top Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 12: Global: Over the Top (Solution) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Over the Top (Solution) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Over the Top (Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Over the Top (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Over the Top (Smartphones) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Over the Top (Smartphones) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Over the Top (Smart TV's) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Over the Top (Smart TV's) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Over the Top (Laptops Desktops and Tablets) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Over the Top (Laptops Desktops and Tablets) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Over the Top (Gaming Consoles) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Over the Top (Gaming Consoles) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Over the Top (Set-Top Boxes) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Over the Top (Set-Top Boxes) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Over the Top (Other Platform Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Over the Top (Other Platform Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: Over the Top (Cloud) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: Over the Top (Cloud) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: Over the Top (On-Premise) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: Over the Top (On-Premise) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Global: Over the Top (Voice Over IP) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: Over the Top (Voice Over IP) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Global: Over the Top (Text and Images) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: Over the Top (Text and Images) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: Global: Over the Top (Video) Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: Global: Over the Top (Video) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: Global: Over the Top (Other Content Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: Global: Over the Top (Other Content Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Global: Over the Top (Subscription) Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: Global: Over the Top (Subscription) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Global: Over the Top (Procurement) Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Global: Over the Top (Procurement) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: Global: Over the Top (Rental) Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: Global: Over the Top (Rental) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: Global: Over the Top (Other Revenue Models) Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: Global: Over the Top (Other Revenue Models) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: Global: Over the Top (Consulting) Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: Global: Over the Top (Consulting) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: Global: Over the Top (Installation and Maintenance) Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: Global: Over the Top (Installation and Maintenance) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: Global: Over the Top (Training and Support) Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: Global: Over the Top (Training and Support) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Global: Over the Top (Managed Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Global: Over the Top (Managed Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Global: Over the Top (Media & Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Global: Over the Top (Media & Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: Global: Over the Top (Education & Training) Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: Global: Over the Top (Education & Training) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: Global: Over the Top (Health & Fitness) Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: Global: Over the Top (Health & Fitness) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: Global: Over the Top (IT & Telecom) Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: Global: Over the Top (IT & Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: Global: Over the Top (E-Commerce) Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: Global: Over the Top (E-Commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Global: Over the Top (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: Global: Over the Top (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Global: Over the Top (Government) Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Global: Over the Top (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Global: Over the Top (Other Verticals) Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Global: Over the Top (Other Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: North America: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: North America: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: United States: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: United States: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: Canada: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: Canada: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: Asia Pacific: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: Asia Pacific: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 80: China: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 81: China: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Japan: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 83: Japan: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 84: India: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 85: India: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 86: South Korea: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 87: South Korea: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 88: Australia: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 89: Australia: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 90: Indonesia: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 91: Indonesia: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 92: Others: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 93: Others: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 94: Europe: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 95: Europe: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 96: Germany: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 97: Germany: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 98: France: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 99: France: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 100: United Kingdom: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 101: United Kingdom: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 102: Italy: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 103: Italy: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 104: Spain: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 105: Spain: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 106: Russia: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 107: Russia: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 108: Others: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 109: Others: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 110: Latin America: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 111: Latin America: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 112: Brazil: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 113: Brazil: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 114: Mexico: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 115: Mexico: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 116: Others: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 117: Others: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 118: Middle East and Africa: Over the Top Market: Sales Value (in Million USD), 2019 & 2024
Figure 119: Middle East and Africa: Over the Top Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 120: Global: Over the Top Industry: SWOT Analysis
Figure 121: Global: Over the Top Industry: Value Chain Analysis
Figure 122: Global: Over the Top Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Over the Top Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Over the Top Market Forecast: Breakup by Component (in Million USD), 2025-2033
Table 3: Global: Over the Top Market Forecast: Breakup by Platform Type (in Million USD), 2025-2033
Table 4: Global: Over the Top Market Forecast: Breakup by Deployment Type (in Million USD), 2025-2033
Table 5: Global: Over the Top Market Forecast: Breakup by Content Type (in Million USD), 2025-2033
Table 6: Global: Over the Top Market Forecast: Breakup by Revenue Model (in Million USD), 2025-2033
Table 7: Global: Over the Top Market Forecast: Breakup by Service Type (in Million USD), 2025-2033
Table 8: Global: Over the Top Market Forecast: Breakup by Vertical (in Million USD), 2025-2033
Table 9: Global: Over the Top Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 10: Global: Over the Top Market: Competitive Structure
Table 11: Global: Over the Top Market: Key Players

Product Code: SR112025A1901

The global over the top (OTT) market size reached USD 575.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3,741.9 Billion by 2033, exhibiting a growth rate (CAGR) of 22.9% during 2025-2033. The growing internet penetration, rising adoption of smart devices, increasing demand for diverse content, and shift in user preferences from traditional broadcasting to on-demand, personalized media services are some of the factors bolstering the market growth. At present, North America holds the largest market share, driven by increasing technological advancements by key players.

Over the Top (OTT) Market Analysis:

Major Market Drivers: The global OTT market is experiencing robust growth owing to the rising internet penetration and the proliferation of smart devices. Additionally, technological advancements that improve streaming capabilities and user experience, along with changing user preferences for on-demand content, are strengthening the market growth.
Key Market Trends: OTT platforms are striving to distinguish themselves by ramping up the production of original content. Furthermore, the growing use of artificial intelligence (AI) and machine learning (ML) technologies in order to enhance content recommendation engines and user service is improving user engagement.
Geographical Trends: North America dominates the market attributed to the high internet penetration and the presence of major players in the region.
Competitive Landscape: Some of the major market players in the industry include Amazon.com, Inc., Eros International Plc., Google Inc., Hulu, LLC, International Business Machines (IBM) Corporation, Limelight Networks, Microsoft Corporation, Netflix, Inc., Nimbuzz, Star India, Tencent Holdings Ltd., Telstra Corporation Limited, The Walt Disney Company, Yahoo!, among many others.
Challenges and Opportunities: The rising cost of content creation and acquisition is influencing the OTT market growth. However, there is an opportunity to integrate advanced technologies such as virtual reality (VR) and augmented reality (AR) to provide immersive viewing experiences. Such technological advancements are projected to significantly boost the global OTT market size.

Over the Top (OTT) Market Trends:

Diversification of Subscription Models and Bundling Services

There is a rise in the variety of subscription models and the strategic bundling of services as shown by the introduction of new OTT subscription bundled plans by Vodafone Idea in June 2024. The plans had varying prices for postpaid and prepaid users, providing them with the ability to watch live sports on services, such as Disney+ Hotstar and Sony LIV. Vodafone Idea aims to reach a wider audience, especially sports fans looking for convenient and value-enhanced packages, by combining OTT services with traditional telecom services like data and call benefits. This method improves user loyalty by increasing the perceived value of their subscriptions and also draws a variety of viewers by focusing on specific interests including cricket and football. This approach capitalizes on the connections between using mobile data and utilizing content, increasing the number of subscribers and their involvement in the OTT sector.

Enhanced Content Security and Infrastructure Scalability

Verimatrix's collaboration with Amazon Web Services (AWS) in February 2024 highlights the importance of improved content security and infrastructure scalability in supporting the global OTT market growth. This collaboration aimed to enhance the scalability and dependability of the Streamkeeper Multi-DRM platform, utilizing AWS's strong cloud services, such as Global Accelerator and Route 53. These improvements are crucial to guarantee quick and safe distribution of content, especially for live streaming and premium content, which are very vulnerable to cyber-attacks. Through enhancing security protocols and delivery services, OTT providers are able to present individuals with a viewing experience that is both reliable and smooth. This not only ensures that current subscribers are happy with their data protection and viewing experience but also appeals to new users who value content security and quality.

Strategic Acquisitions and Partnerships

Leading OTT companies can quickly grow their content libraries, improve their tech capabilities, and expand their market reach by obtaining new platforms or partnering with content creators, tech providers, and distribution channels. These partnerships enable rapid adjustment to evolving viewer tastes and advancements in technology. Acquisitions have the potential to introduce advanced streaming technologies or exclusive content in-house, distinguishing a platform from its rivals. Collaborating with local content producers or telecom companies can assist in accessing new geographical markets by utilizing established local infrastructure or user bases. This strategy drives both growth and innovation while solidifying market presence, highlighting the importance of strategic acquisitions and partnerships in succeeding within the ever-evolving OTT landscape. For example, in February 2024, Reliance Industries (RIL) started negotiations to purchase a 29.8% share in Tata Play from Disney, with the goal of combining JioCinema content with Tata Play's services and expanding its footprint in the TV distribution industry. Disney plans to sell its shares following the postponement of Tata Play's IPO, paving the way for a potential acquisition.

Over the Top (OTT) Market Segmentation:

Breakup by Component:

Solution
Services

Solution accounts for the majority of the market share

Solution is the dominant segment, which includes a variety of software solutions that help with streaming, managing content, and making money from video content. Content delivery networks (CDNs), video management systems (VMS), subscription platforms, and payment gateways are essential for managing and distributing digital content in the OTT industry. In April 2024, Vakrangee revealed a collaboration with Global One Enterprise (Max TV) to provide subscription-based OTT services via its widespread Vakrangee Kendra network, granting users access to more than 1,300 channels and a wide range of content. This partnership was intended to expand OTT services to underprivileged regions in India. The reason for the dominance of this sector is due to the high demand for strong, adaptable, and safe platforms capable of managing large amounts of content and facilitating smooth delivery of content worldwide. The expansion of streaming services is driving the demand for these comprehensive solutions and leading to advancements and innovation in the industry to cater to changing individual preferences and technological progress.

Breakup by Platform Type:

Smartphones
Smart TV's
Laptops Desktops and Tablets
Gaming Consoles
Set-Top Boxes
Others

Smartphones holds the largest share of the industry

Smartphones are the leading segment as per the over the top (OTT) market forecast. The main reason for this dominance is because of the extensive use and popularity of smartphones worldwide, which provide the convenience of accessing content at any time and in any place. The portability of smartphones, along with higher screen resolutions and improved processing capabilities, positions them as the top choice for accessing streaming content. Moreover, the advancement of OTT applications designed specifically for mobile devices, with a focus on easy navigation and minimal data usage, also drives the expansion of this sector. The increasing prevalence of 5G technology is enhancing streaming on smartphones, solidifying their status as the primary platform for consuming OTT content.

Breakup by Deployment Type:

Cloud
On-Premise

On-premise represents the leading market segment

On-premise holds the biggest market share according to the over the top (OTT) market outlook. The main reason for the popularity of this section is the level of control and security it provides, which are crucial aspects for numerous content providers. Having on-premise solutions enables OTT providers to oversee their infrastructure directly, ensuring better data security and adherence to regulatory requirements. This is especially vital for providers dealing with sensitive content or in areas with strict data protection regulations. Additionally, deploying on-premise can provide superior speed and reliability as data does not have to go through the internet. This is important for providing top-notch streaming experiences, particularly in areas with weaker internet systems.

Breakup by Content Type:

Voice Over IP
Text and Images
Video
Others

Video is the predominant market segment

Video is the biggest segment based on the over the top (OTT) market insights. Video streaming services are currently leading the market by providing a variety of content, including movies, TV shows, live broadcasts, and user-generated content, to a growing audience looking for convenient and diverse entertainment options. The dominance of this segment is driven by factors like the rise in worldwide internet speeds, more connected devices, and individual preference for streaming services instead of traditional television. In addition, video platforms are constantly developing, integrating advanced technologies such as 4K and personalized recommendation engines to improve user experience and improve viewer engagement.

Breakup by Revenue Model:

Subscription
Procurement
Rental
Others

Subscription leads the market, accounting for the largest OTT market share

Subscription exhibits a clear dominance in the market because it provides individuals with a user-friendly experience, giving them unrestricted access to a wide range of content for a set monthly or yearly cost. Subscription platforms such as Netflix, Amazon Prime Video, and Hulu lure viewers with their straightforward pricing models, lack of binding contracts, and regular introduction of fresh, exclusive content. This model helps providers by guaranteeing consistent, reliable income flow and promoting lasting user connections. The scalability and efficiency of the subscription model are transforming content usage and establishing a benchmark for monetizing digital entertainment in the OTT market. In May 2024, Reliance Jio introduced a free OTT subscription for sports fans, granting JioAirFiber, JioFiber, and Jio Mobility prepaid customers on specific plans access to FanCode's high-quality sports material, such as Formula 1 streaming. This deal covers both current and new customers on certain plans, offering a better sports streaming experience without charging more.

Breakup by Service Type:

Consulting
Installation and Maintenance
Training and Support
Managed Services

Training and support dominates the market

Training and support are the biggest segment, on the basis of the OTT market forecast, emphasizing its crucial function in guaranteeing the effective uptake and use of technologies or services. This section addresses the rising demand for ongoing learning and adjustment in the face of rapidly changing technologies and intricate systems. Organizations and individuals increasingly rely on comprehensive training programs and robust support services to enhance skills, reduce operational errors, and improve efficiency. The dominance of this segment is reinforced by the shift towards digital platforms, where ongoing support and real-time problem resolution are essential. Training and support not only facilitate smoother transitions and updates for technologies but also help in retaining customer loyalty and satisfaction by ensuring users can fully leverage the capabilities of their purchased solutions.

Breakup by Vertical:

Media & Entertainment
Education & Training
Health & Fitness
IT & Telecom
E-Commerce
BFSI
Government
Others

Media and entertainment is the predominant market segment

Media and entertainment are the biggest sectors as per the OTT market outlook attributed to the increasing use of online content, the rise of various streaming services, and the ongoing need for innovative entertainment options available worldwide on various devices. Technological advancements in high-definition video, AR, and VR greatly enhance the media and entertainment industry by providing more immersive viewing experiences. Moreover, the emergence of customized content, driven by data analysis and AI is transforming the way content is presented and utilized, positioning this industry as a key player in advancement and creativity in the digital era. Furthermore, key players forming strategic partnerships and mergers to increase their content libraries and reach are solidifying the market leadership of media and entertainment. In February 2024, Reliance's Jio Cinema and Disney Plus Hotstar announced a merger to combine their OTT platforms and content assets under a strategic joint venture between Reliance, Viacom 18, and The Walt Disney Company. This collaboration aims to create a leading media company in India, integrating OTT services, TV channels, and sharing over 30,000 content assets from Disney.

Breakup by Region:

North America
- United States
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

North America leads the market, accounting for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for Over the Top (OTT).

North America emerges as the largest segment, underpinned by its advanced technological infrastructure, high internet penetration, and substantial user spending power. This region, particularly the United States and Canada, hosts a vibrant ecosystem for digital innovation, home to major industry players and startups alike. The dominance is further supported by a culture that rapidly adopts new technologies and a regulatory environment that generally supports digital entrepreneurship and innovation. The vast user base in this region exhibits a strong preference for on-demand and streaming services, making it an ideal market for digital and OTT platforms. In April 2024, Tata Play joined forces with Amazon Prime, a US-based subscription video on-demand OTT streaming and rental service, to provide Tata Play DTH and Binge viewer access to Prime Video content and Prime Lite perks. The goal of this partnership was to increase content availability and improve the viewing experience for Tata Play customers on both TV and OTT platforms.

Competitive Landscape:

The OTT market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the industry include:

Amazon.com, Inc.
Eros International Plc.
Google Inc.
Hulu, LLC
International Business Machines (IBM) Corporation
Limelight Networks
Microsoft Corporation
Netflix, Inc.
Nimbuzz
Star India
Tencent Holdings Ltd.
Telstra Corporation Limited
The Walt Disney Company
Yahoo!

Major participants in the OTT sector are actively increasing their viewer numbers and improving service options by forming strategic alliances, merging with other companies, and making acquisitions. They are making investments in creating content, obtaining exclusive rights to popular shows and movies, and producing original programming to set their platforms apart from rivals. These businesses are also prioritizing technological progress to enhance the quality of streaming and user experience, integrating AI and ML for personalized content suggestions and improved user engagement. Additionally, they are entering new geographical markets by adapting content and modifying their service models to meet local preferences and regulations. This multifaceted approach aims to solidify their presence and drive long-term over the top demand in a highly competitive market. In February 2024, Reliance Industries, Viacom18 Media, and The Walt Disney Corporation formed a joint venture, merging Viacom18's and Star India's television and digital streaming businesses into an $8.5 Billion entertainment entity in India. Reliance invested $1.4 Billion into the venture.

Key Questions Answered in This Report

1.What was the size of the global over the top (OTT) market in 2024?
2.What is the expected growth rate of the global over the top (OTT) market during 2025-2033?
3.What are the key factors driving the global over the top (OTT) market?
4.What has been the impact of COVID-19 on the global over the top (OTT) market?
5.What is the breakup of the global over the top (OTT) market based on the component?
6.What is the breakup of the global over the top (OTT) market based on the platform type?
7.What is the breakup of the global over the top (OTT) market based on the deployment type?
8.What is the breakup of the global over the top (OTT) market based on the content type?
9.What is the breakup of the global over the top (OTT) market based on the revenue model?
10.What is the breakup of the global over the top (OTT) market based on the service type?
11.What is the breakup of the global over the top (OTT) market based on the vertical?
12.What are the key regions in the global over the top (OTT) market?
13.Who are the key players/companies in the global over the top (OTT) market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Over the Top (OTT) Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Component

6.1 Solution
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Platform Type

7.1 Smartphones
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Smart TV's
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Laptops Desktops and Tablets
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Gaming Consoles
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
7.5 Set-Top Boxes
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
7.6 Others
- 7.6.1 Market Trends
- 7.6.2 Market Forecast

8 Market Breakup by Deployment Type

8.1 Cloud
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 On-Premise
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by Content Type

9.1 Voice Over IP
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Text and Images
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Video
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Others
- 9.4.1 Market Trends
- 9.4.2 Market Forecast

10 Market Breakup by Revenue Model

10.1 Subscription
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
10.2 Procurement
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
10.3 Rental
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
10.4 Others
- 10.4.1 Market Trends
- 10.4.2 Market Forecast

11 Market Breakup by Service Type

11.1 Consulting
- 11.1.1 Market Trends
- 11.1.2 Market Forecast
11.2 Installation and Maintenance
- 11.2.1 Market Trends
- 11.2.2 Market Forecast
11.3 Training and Support
- 11.3.1 Market Trends
- 11.3.2 Market Forecast
11.4 Managed Services
- 11.4.1 Market Trends
- 11.4.2 Market Forecast

12 Market Breakup by Vertical

12.1 Media & Entertainment
- 12.1.1 Market Trends
- 12.1.2 Market Forecast
12.2 Education & Training
- 12.2.1 Market Trends
- 12.2.2 Market Forecast
12.3 Health & Fitness
- 12.3.1 Market Trends
- 12.3.2 Market Forecast
12.4 IT & Telecom
- 12.4.1 Market Trends
- 12.4.2 Market Forecast
12.5 E-Commerce
- 12.5.1 Market Trends
- 12.5.2 Market Forecast
12.6 BFSI
- 12.6.1 Market Trends
- 12.6.2 Market Forecast
12.7 Government
- 12.7.1 Market Trends
- 12.7.2 Market Forecast
12.8 Others
- 12.8.1 Market Trends
- 12.8.2 Market Forecast

13 Market Breakup by Region

13.1 North America
- 13.1.1 United States
  - 13.1.1.1 Market Trends
  - 13.1.1.2 Market Forecast
- 13.1.2 Canada
  - 13.1.2.1 Market Trends
  - 13.1.2.2 Market Forecast
13.2 Asia Pacific
- 13.2.1 China
  - 13.2.1.1 Market Trends
  - 13.2.1.2 Market Forecast
- 13.2.2 Japan
  - 13.2.2.1 Market Trends
  - 13.2.2.2 Market Forecast
- 13.2.3 India
  - 13.2.3.1 Market Trends
  - 13.2.3.2 Market Forecast
- 13.2.4 South Korea
  - 13.2.4.1 Market Trends
  - 13.2.4.2 Market Forecast
- 13.2.5 Australia
  - 13.2.5.1 Market Trends
  - 13.2.5.2 Market Forecast
- 13.2.6 Indonesia
  - 13.2.6.1 Market Trends
  - 13.2.6.2 Market Forecast
- 13.2.7 Others
  - 13.2.7.1 Market Trends
  - 13.2.7.2 Market Forecast
13.3 Europe
- 13.3.1 Germany
  - 13.3.1.1 Market Trends
  - 13.3.1.2 Market Forecast
- 13.3.2 France
  - 13.3.2.1 Market Trends
  - 13.3.2.2 Market Forecast
- 13.3.3 United Kingdom
  - 13.3.3.1 Market Trends
  - 13.3.3.2 Market Forecast
- 13.3.4 Italy
  - 13.3.4.1 Market Trends
  - 13.3.4.2 Market Forecast
- 13.3.5 Spain
  - 13.3.5.1 Market Trends
  - 13.3.5.2 Market Forecast
- 13.2.6 Russia
  - 13.2.6.1 Market Trends
  - 13.2.6.2 Market Forecast
- 13.2.7 Others
  - 13.2.7.1 Market Trends
  - 13.2.7.2 Market Forecast
13.4 Latin America
- 13.4.1 Brazil
  - 13.4.1.1 Market Trends
  - 13.4.1.2 Market Forecast
- 13.4.2 Mexico
  - 13.4.2.1 Market Trends
  - 13.4.2.2 Market Forecast
- 13.4.3 Others
  - 13.4.3.1 Market Trends
  - 13.4.3.2 Market Forecast
13.5 Middle East and Africa
- 13.5.1 Market Trends
- 13.5.2 Market Breakup by Country
- 13.5.3 Market Forecast

14 SWOT Analysis

14.1 Overview
14.2 Strengths
14.3 Weaknesses
14.4 Opportunities
14.5 Threats

15 Value Chain Analysis

16 Porters Five Forces Analysis

16.1 Overview
16.2 Bargaining Power of Buyers
16.3 Bargaining Power of Suppliers
16.4 Degree of Competition
16.5 Threat of New Entrants
16.6 Threat of Substitutes

17 Competitive Landscape

17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
- 17.3.1 Amazon.com, Inc.
  - 17.3.1.1 Company Overview
  - 17.3.1.2 Product Portfolio
  - 17.3.1.3 Financials
  - 17.3.1.4 SWOT Analysis
- 17.3.2 Eros International Plc.
  - 17.3.2.1 Company Overview
  - 17.3.2.2 Product Portfolio
- 17.3.3 Google Inc.
  - 17.3.3.1 Company Overview
  - 17.3.3.2 Product Portfolio
  - 17.3.3.3 Financials
  - 17.3.3.4 SWOT Analysis
- 17.3.4 Hulu, LLC
  - 17.3.4.1 Company Overview
  - 17.3.4.2 Product Portfolio
  - 17.3.4.3 Financials
  - 17.3.4.4 SWOT Analysis
- 17.3.5 International Business Machines (IBM) Corporation
  - 17.3.5.1 Company Overview
  - 17.3.5.2 Product Portfolio
- 17.3.6 Limelight Networks
  - 17.3.6.1 Company Overview
  - 17.3.6.2 Product Portfolio
  - 17.3.6.3 Financials
  - 17.3.6.4 SWOT Analysis
- 17.3.7 Microsoft Corporation
  - 17.3.7.1 Company Overview
  - 17.3.7.2 Product Portfolio
  - 17.3.7.3 Financials
- 17.3.8 Netflix, Inc.
  - 17.3.8.1 Company Overview
  - 17.3.8.2 Product Portfolio
  - 17.3.8.3 Financials
  - 17.3.8.4 SWOT Analysis
- 17.3.9 Nimbuzz
  - 17.3.9.1 Company Overview
  - 17.3.9.2 Product Portfolio
- 17.3.10 Star India
  - 17.3.10.1 Company Overview
  - 17.3.10.2 Product Portfolio
- 17.3.11 Tencent Holdings Ltd.
  - 17.3.11.1 Company Overview
  - 17.3.11.2 Product Portfolio
  - 17.3.11.3 Financials
- 17.3.12 Telstra Corporation Limited
  - 17.3.12.1 Company Overview
  - 17.3.12.2 Product Portfolio
- 17.3.13 The Walt Disney Company
  - 17.3.13.1 Company Overview
  - 17.3.13.2 Product Portfolio
  - 17.3.13.3 Financials
  - 17.3.13.4 SWOT Analysis
- 17.3.14 Yahoo!
  - 17.3.14.1 Company Overview
  - 17.3.14.2 Product Portfolio

Over the Top市場レポート：コンポーネント別、プラットフォームタイプ別、展開タイプ別、コンテンツタイプ別、収益モデル別、サービスタイプ別、業界別、地域別、2025～2033年

Over the Top Market Report by Component, Platform Type, Deployment Type, Content Type, Revenue Model, Service Type, Vertical, and Region 2025-2033

Over the Top（OTT）市場の分析：

Over the Top（OTT）市場の動向：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界Over the Top（OTT）市場

第6章 市場内訳：コンポーネント別

第7章 市場内訳：プラットフォームタイプ別

第8章 市場内訳：展開タイプ別

第9章 市場内訳：コンテンツタイプ別

第10章 市場内訳：収益モデル別

第11章 市場内訳：サービスタイプ別

第12章 市場内訳：業界別

第13章 市場内訳：地域別

第14章 SWOT分析

第15章 バリューチェーン分析

第16章 ポーターのファイブフォース分析

第17章 競合情勢