日本の茶市場レポート：製品タイプ、パッケージ、用途、流通チャネル、地域別、2025年～2033年

日本の茶市場規模は2024年に10万8,000トンに達しました。IMARC Groupは、2033年には16万4,600トンに達し、2025年から2033年にかけて4.5%の成長率（CAGR）を示すと予測しています。大衆の健康意識の高まり、日本における儀式という豊かな文化遺産、風味豊かで新鮮なRTD（Ready-to-Drink）飲料の人気上昇は、市場成長を促す要因の一部です。

本レポートで扱う主な質問

• 日本の茶市場はこれまでどのように推移してきたか？
• COVID-19が日本の茶市場に与えた影響は？
• 製品タイプ別の市場内訳は？
• パッケージ別の市場内訳は？
• 用途別の市場内訳は？
• 流通チャネル別の市場内訳は？
• 市場のバリューチェーンにおける様々な段階とは？
• 市場の主な促進要因と課題は何か？
• 市場の構造と主要企業は？
• 日本の茶市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 茶市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 茶市場情勢

• 過去および現在の市場動向（2019年～2024年）
• 市場予測（2025年～2033年）

第6章 茶市場-製品タイプ別の内訳

• 緑茶
• 緑茶
• ウーロン茶
• その他

第7章 茶市場- パッケージ別内訳

• プラスチック容器
• ゆるい茶
• 紙板
• アルミニウム缶
• 茶バッグ
• その他

第8章 茶市場- 用途別の内訳

• 住宅用
• 商業用

第9章 茶市場- 流通チャネル別内訳

• スーパーマーケット/ハイパーマーケット
• 専門店
• コンビニエンスストア
• オンライン
• その他

第10章 茶市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第11章 主要企業のプロファイル

第12章 茶市場- 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第13章 付録

Japan tea market size reached 108.0 Thousand Tons in 2024. Looking forward, IMARC Group expects the market to reach 164.6 Thousand Tons by 2033, exhibiting a growth rate (CAGR) of 4.5% during 2025-2033. The growing health consciousness among the masses, rich cultural heritage of tea ceremonies in Japan, and the rising popularity of flavorful, fresh, and ready-to-drink (RTD) beverages are some of the factors impelling the market growth.

Japan Tea Market Analysis:

• Major Market Drivers: The market is experiencing strong growth because of the traditional tea culture in Japan, combined with innovations in tea flavors and packaging.
• Key Market Trends: Consumer preference for natural and premium products is causing a clear move towards organic and specialty teas. In addition, the increasing appeal of ready-to-drink (RTD) tea beverages to consumers looking for convenience is providing a positive market outlook.
• Competitive Landscape: The Japan's tea market is extremely competitive, with large companies and numerous small producers competing for customer loyalty. The rise in international brand recognition has intensified competition in the premium and specialty tea markets.
• Challenges and Opportunities: Challenges involve the changing prices of raw materials and the requirement for sustainable production methods. Nonetheless, there are opportunities in the rising demand for organic teas and the possibility of increasing exports of tea, especially to health-conscious international markets.

Japan Tea Market Trends:

Health Awareness and Wellness Trends

The increasing awareness about health among people is impelling the market growth. The antioxidants, vitamins, and minerals in green tea are well-known for supporting overall health. The trend of healthier way of living is causing a decrease in the consumption of sugary beverages, with tea becoming more popular as a favored choice. Furthermore, the increasing focus on managing weight and maintaining metabolic health, especially among the younger demographic, is enhancing the appeal of tea. This increased interest is because of the health advantages of different teas, including matcha, which contain antioxidants, like catechins, that improve heart health and fight cancer, attracting health-focused buyers. The World Health Organization (WHO) estimates that in 2022 there were around 20 million new cases of cancer and 9.7 million deaths from the disease. Furthermore, 1 in 5 people will be diagnosed with cancer, and studies indicate that 1 in 9 males and 1 in 12 women will pass away from the illness.

Collaborations with International Brands

Collaborations between international firms and Japanese tea companies allow exchange of information, market expansion, and product innovation. Through these partnerships, regional tea businesses can reach new clientele and make use of worldwide shipping networks, increasing their profile internationally. These partnerships also allow for the development of new products designed for international preferences, thereby increasing market attractiveness. The recent partnership between ITOEN, Ltd. and Los Angeles Dodgers' Shohei Ohtani, which was completed on April 30, 2024, for their green tea brand Oi Ocha, serves as an example of this. By partnering with a well-known athlete, this collaboration raises awareness of the brand and emphasizes the benefits of Japanese tea for both culture and health.

Sustainability and Ethical Sourcing

Sustainability and ethical sourcing play a vital role in shaping the Japan tea industry. Consumers are increasingly aware about environmental issues and are looking for products that have a minimal impact on the environment. Tea companies are implementing sustainable farming practices like organic cultivation and reducing pesticide use. This appeals to eco-conscious consumers and enhances the quality of the tea. Furthermore, consumers who value social responsibility resonate with ethical sourcing practices such as fair-trade certifications and guaranteeing fair wages for tea farmers. These methods improve brand image and customer loyalty, appealing to a market segment that prioritizes sustainability and ethical manufacturing. In September 2022, Numi Organic Tea launched a new line of Roasted Japanese Green Tea, featuring umami and yuzu lemon flavors from Japan, offering health benefits like reduced caffeine content and higher antioxidants. The company offered environmentally conscious customers organic teas that were Fair Trade Certified, packaged in compostable materials, and labeled with their carbon footprint. The growing demand for sustainable and ethical products is encouraging companies to develop innovative solutions and invest in eco-friendly manufacturing methods, ultimately supporting market growth.

Japan Tea Market Segmentation:

Breakup by Product Type:

• Green Tea
• Black Tea
• Oolong Tea
• Others

Green tea dominates the market because of its notable cultural significance and established health benefits. Health-conscious individuals prefer green tea because of its antioxidants, which have been associated with reduced risks of heart disease and cancer. The category is identified by a range of products such as matcha, sencha, and gyokuro. In 2023, the market for matcha tea was valued at US$ 3.2 billion, as per the IMARC Group. Producers are constantly coming up with new ideas in this area, supplying a range of options from classic loose leaves to practical ready-to-drink (RTD) and powdered varieties. The increasing popularity of green tea sourced sustainably and organically highlights the growing favor for environment-friendly products.

Black tea is gaining traction, particularly among younger demographics and in city settings. This section meets the increasing demand for Western tea culture and the popularity of flavored and mixed teas like Earl Grey and English Breakfast. Black tea is known for its strong taste and increased caffeine level, which makes it a favored option for a morning or afternoon pick-me-up. Furthermore, black tea is available in loose-leaf and bagged options to accommodate various consumer preferences.

Oolong tea has a distinct taste and numerous health advantages, like enhancing metabolism, making it appealing to health-conscious people. Oolong tea has established a special place in the market in Japan for those who appreciate tea and want to try something different from the usual green and black teas. This section is known for its high-quality branding and is often promoted as a luxurious or distinctive item, commonly savored in upscale dining establishments or bought as a luxury gift.

Breakup by Packaging:

• Plastic Containers
• Loose Tea
• Paper Boards
• Aluminium Tin
• Tea Bags
• Others

Plastic containers are preferred for packaging because of their convenience and durability. They are commonly used for both ready-made tea beverages and loose-leaf choices. They assist in preserving the flavor and quality of the tea, as well as offering ease in transport and storage. Nevertheless, consumers are becoming increasingly informed about the environmental effects of plastic, prompting manufacturers to explore recyclable or biodegradable plastics in order to meet sustainability objectives.

Loose tea is popular among traditional consumers who enjoy having control over the strength and flavor of their brew. This method of packaging tea enables the tea leaves to expand fully and allows for ideal water circulation, leading to the extraction of maximum flavor. Loose tea is commonly available in large quantities or in premium, resealable packaging to preserve its freshness and aroma over long periods. This section is designed for experts and is often linked with boutique tea stores and upscale supermarket sections.

Paper board packaging is mainly used for tea bags and small amounts of loose tea. This kind of packaging is preferred because it is lightweight and easy to recycle, matching with the values of environmentally conscious individuals. Paper boards are often designed with attractive, culturally relevant artwork, making them popular for gifting purposes. Advancements in barrier technologies are enhancing the protective features of paper boards, leading to improved preservation of tea freshness and quality.

Breakup by Application:

• Residential
• Commercial

Residential comprises individuals who buy tea for their personal use at home. This section offers a variety of items made to cater to different preferences and brewing needs of households. The main goal is to offer quality, variety, and accessibility through a range of options, including loose leaf teas, tea bags, and specialty blends. Producers focus on this demographic by marketing products in supermarkets, online platforms, and specialty stores, providing packaging options tailored for both single individuals and families.

Commercial consists of tea items supplied to establishments like restaurants, hotels, cafes, and offices. This portion requires bigger packaging sizes and frequently emphasizes the need for consistency and efficiency to meet the demands of busy service settings. Business purchasers seek tea options that can satisfy a wide range of customers, encompassing both in-demand local flavors like green tea and international varieties. The IMARC Group states that the size of the green tea market in Japan is anticipated to expand at a compound annual growth rate (CAGR) of 7.29% from 2024 to 2032. Tea providers in this market frequently offer extra services, such as personalized dispensers, large-quantity brewing choices, and tailor-made mixtures, to boost their appeal to corporate clients. The business sector is also more prone to price changes and supply chain improvements because they buy larger quantities.

Breakup by Distribution Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online
• Others

Supermarkets and hypermarkets play a major role in the market by providing a wide variety of tea products in one convenient location. These large retail companies are chosen for their convenience and capacity to offer competitive prices due to their economies of scale. They serve a wide range of individuals by carrying a variety of products, including affordable generic brands and high-end specialty teas. The spacious aisles and generous shelf space make it possible to effectively showcase and promote new tea products, making them an important location for launching products and engaging with buyers.

Specialty stores concentrate on offering a carefully chosen range of premium teas, frequently including unique and scarce types that may be found outside of mainstream stores. These stores appeal to tea enthusiasts and individuals looking for a personalized shopping experience, often offering professional advice on choosing tea and brewing methods. Specialty stores in Japan may provide cultural tea experiences, such as tastings or tea ceremony demonstrations, to enhance consumer engagement and loyalty through cultural enrichment.

Convenience stores play a crucial role in the tea market due to their easy access and strategic placement. These stores are designed for busy individuals seeking fast and convenient tea-buying choices. The emphasis in this station is on pre-made teas and individual packets, catering to the busy lifestyle of numerous city residents. These stores frequently react quickly to changes in user preferences by regularly updating their selection with new and inventive tea products.

Online platforms provide a wide selection of tea products, ranging from common essentials to high-end and specialized brands. They offer buyers the opportunity to compare prices, view reviews, and browse a broader selection of products than what is usually found in brick-and-mortar stores. Online platforms are commonly used by retailers to provide subscription services or special offers for rare or imported teas, making e-commerce a popular choice for such products. The Japan e-commerce market is projected to exhibit a growth rate (CAGR) of 8.8% between 2024 and 2032, according to the IMARC Group.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market.
• Main players are actively partnering with both local and global companies to broaden their range of products and market coverage. These partnerships frequently strive to combine traditional Japanese tea flavors with contemporary, worldwide tastes, developing creative products that attract a varied range of consumers. In November 2023, Hojicha Co. revealed a partnership with Marukyu Koyamaen, bringing genuine Uji, Kyoto-made matcha to its internet store. This new addition was created to provide premium matcha choices for both home and cafe settings, meeting the needs of customers seeking genuine Japanese tea. Additionally, they are focusing on multiple strategic tactics to remain competitive and fulfill changing consumer preferences. This involves adding different new flavors and health-focused tea options to product lines, improving packaging designs to attract younger consumers, and prioritizing sustainability in sourcing and production methods. Furthermore, these businesses are increasingly using digital marketing and e-commerce platforms to connect with a wider audience.

Japan Tea Market News:

• January 2022: Asahi Soft Drinks Co., Ltd. launched a new brand, Japanese Black Tea Unsweetened Straight, using domestic tea leaves to meet growing consumer interest in quality ingredients. The company aimed to sell 2 million cases annually in 500 ml PET bottles for easy consumption.
• October 2021: Hojicha Co. launched hojichapowder.com, an online shop for Hojicha Powder in the USA, offering fast 2-day shipping from distribution centers on both coasts. This new service aimed to provide a convenient shopping experience and meet the growing demand for genuine Japanese roasted green tea.
• March 2023: Tenzo, a premium matcha tea company, collaborated with boutique tequila brand Lo Siento to create three exclusive matcha-infused cocktails. This partnership demonstrated their mutual dedication to quality and innovation.

Key Questions Answered in This Report:

• How has the Japan tea market performed so far, and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japanese tea market?
• What is the breakup of the market on the basis of product type?
• What is the breakup of the market on the basis of packaging?
• What is the breakup of the market on the basis of application?
• What is the breakup of the market on the basis of distribution channel?
• What are the various stages in the value chain of the market?
• What are the key driving factors and challenges in the market?
• What is the structure of the market, and who are the key players?
• What is the degree of competition in the Japan tea market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Tea Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Tea Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Tea Market - Breakup by Product Type

• 6.1 Green Tea
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Black Tea
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Oolong Tea
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Others
  • 6.4.1 Historical and Current Market Trends (2019-2024)
  • 6.4.2 Market Forecast (2025-2033)

7 Japan Tea Market - Breakup by Packaging

• 7.1 Plastic Containers
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Loose Tea
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Paper Boards
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Aluminium Tin
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Tea Bags
  • 7.5.1 Overview
  • 7.5.2 Historical and Current Market Trends (2019-2024)
  • 7.5.3 Market Forecast (2025-2033)
• 7.6 Others
  • 7.6.1 Historical and Current Market Trends (2019-2024)
  • 7.6.2 Market Forecast (2025-2033)

8 Japan Tea Market - Breakup by Application

• 8.1 Residential
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Commercial
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)

9 Japan Tea Market - Breakup by Distribution Channel

• 9.1 Supermarkets/Hypermarkets
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Specialty Stores
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)
• 9.3 Convenience Stores
  • 9.3.1 Overview
  • 9.3.2 Historical and Current Market Trends (2019-2024)
  • 9.3.3 Market Forecast (2025-2033)
• 9.4 Online
  • 9.4.1 Overview
  • 9.4.2 Historical and Current Market Trends (2019-2024)
  • 9.4.3 Market Forecast (2025-2033)
• 9.5 Others
  • 9.5.1 Historical and Current Market Trends (2019-2024)
  • 9.5.2 Market Forecast (2025-2033)

10 Japan Tea Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Product Portfolio
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Product Portfolio
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Product Portfolio
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Product Portfolio
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Product Portfolio
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Tea Market - Industry Analysis

• 12.1 Drivers, Restraints, and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix