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市場調査レポート
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1746538

日本の顧客データプラットフォーム市場レポート：コンポーネント、展開モード、組織規模、用途、業界別、地域別、2025年～2033年

Japan Customer Data Platform Market Report by Component, Deployment Mode, Organization Size, Application, Vertical, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 117 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.08円
日本の顧客データプラットフォーム市場レポート：コンポーネント、展開モード、組織規模、用途、業界別、地域別、2025年～2033年
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 117 Pages
納期: 5～7営業日
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  • 概要
  • 目次
概要

日本の顧客データプラットフォーム市場規模は2024年に4億4,420万米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに70億2,460万米ドルに達し、2025年から2033年にかけて35.9%の成長率（CAGR）を示すと予測しています。パーソナライズされたターゲットを絞ったマーケティング活動のために顧客データを活用することの戦略的重要性に対する意識の高まり、厳格なデータ保護規制の導入の増加、デジタルチャネルへのシフトとeコマースへの依存の高まりなどが、市場を牽引する主な要因となっています。

本レポートで扱う主な質問

  • 日本の顧客データプラットフォーム市場はこれまでどのように推移し、今後どのように推移するのか？
  • COVID-19が日本の顧客データプラットフォーム市場に与えた影響は？
  • 日本の顧客データプラットフォーム市場のコンポーネント別区分は？
  • 日本の顧客データプラットフォーム市場の展開モード別区分は？
  • 国内顧客データプラットフォーム市場の組織規模別区分は？
  • 国内顧客データプラットフォーム市場の用途別区分は？
  • 国内顧客データプラットフォーム市場の業種別区分は？
  • 日本の顧客データプラットフォーム市場のバリューチェーンにおける様々なステージとは？
  • 日本の顧客データプラットフォームの主要な促進要因と課題は？
  • 日本の顧客データプラットフォーム市場の構造と主要企業は？
  • 日本の顧客データプラットフォーム市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 調査手法

第3章 エグゼクティブサマリー

第4章 日本の顧客データプラットフォーム市場-イントロダクション

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本の顧客データプラットフォーム市場情勢

  • 過去および現在の市場動向（2019年～2024年）
  • 市場予測（2025年～2033年）

第6章 日本の顧客データプラットフォーム市場- コンポーネント別の内訳

  • プラットフォーム
  • サービス

第7章 日本の顧客データプラットフォーム市場- 展開モード別の内訳

  • オンプレミス
  • クラウドベース

第8章 日本の顧客データプラットフォーム市場- 組織規模別内訳

  • 大企業
  • 中小企業

第9章 日本の顧客データプラットフォーム市場- 用途別の内訳

  • パーソナライズされた推奨事項
  • 予測分析
  • マーケティングデータのセグメンテーション
  • 顧客維持とエンゲージメント
  • セキュリティ管理
  • その他

第10章 日本の顧客データプラットフォーム市場-業界別の内訳

  • 小売業とeコマース
  • BFSI
  • メディアとエンターテイメント
  • IT・通信
  • その他

第11章 日本の顧客データプラットフォーム市場-競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要成功戦略
  • 競合ダッシュボード
  • 企業評価象限

第12章 主要企業のプロファイル

第13章 日本の顧客データプラットフォーム市場- 業界分析

  • 促進要因・抑制要因・機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第14章 付録

目次
Product Code: SR112025A19670

Japan customer data platform market size reached USD 444.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 7,024.6 Million by 2033, exhibiting a growth rate (CAGR) of 35.9% during 2025-2033. The growing awareness about the strategic importance of leveraging customer data for personalized and targeted marketing efforts, rising implementation of stringent data protection regulations, and increasing shift towards digital channels and the reliance on e-commerce represent some of the key factors driving the market.

A customer data platform (CDP) is a centralized system that collects, organizes, and manages customer data from multiple sources, such as websites, mobile apps, customer relationship management (CRM) systems, and other touchpoints. It comprises operational CDPs, which focus on real-time data processing and are geared towards enhancing customer experiences during interactions. It also consists of analytical CDPs, which emphasize data analysis and are more geared towards extracting actionable insights and intelligence from customer data. It includes marketing CDPs, which are designed with a primary focus on facilitating targeted and personalized marketing efforts. It integrates data from various sources, such as websites, mobile apps, social media, and offline interactions, to create a unified customer profile. It also stores and manages vast amounts of customer data, often utilizing advanced technologies like cloud storage to ensure scalability and accessibility. It uses advanced algorithms to resolve customer identities across different channels, providing a single, accurate view of each customer. It also operates in real-time, allowing businesses to access and utilize the latest customer data for immediate decision-making. They provide a consolidated and unified view of each customer, breaking down data silos and ensuring a more cohesive understanding of customer behavior. They can optimize marketing strategies, resulting in higher conversion rates and increased return on investment (ROI).

Japan Customer Data Platform Market Trends:

At present, the increasing awareness about the strategic importance of leveraging customer data for personalized and targeted marketing efforts represents one of the crucial factors impelling the growth of the market in Japan. Besides this, the rising ability to consolidate data from disparate sources enables organizations to gain a holistic view of customer interactions, facilitating more personalized and effective engagement strategies. In addition, the growing implementation of stringent data protection regulations, pressurizing businesses to ensure the responsible and ethical use of customer data, is offering a favorable market outlook in the country. CDPs, with their capabilities for data governance and consent management, also play a crucial role in helping organizations navigate the complex landscape of data regulations. Apart from this, as customers interact with brands through various online and offline channels, there is a need for a unified platform that can seamlessly integrate data from these diverse sources. CDPs act as a crucial component in this scenario, offering a centralized hub for consolidating data from websites, mobile apps, social media, and other channels. Additionally, the rising employment of artificial intelligence (AI) and machine learning (ML) to extract valuable insights from large volumes of customer data, enabling predictive analytics and personalized recommendations is driving the demand for AI-driven CDPs, which can automatically analyze customer behavior, identify patterns, and anticipate future preferences, allowing businesses to proactively tailor their marketing strategies. Moreover, the increasing shift towards digital channels and the reliance on e-commerce is bolstering the market growth in the country.

Japan Customer Data Platform Market Segmentation:

Component Insights:

  • Platform
  • Services

Deployment Mode Insights:

  • On-premises
  • Cloud-based

Organization Size Insights:

  • Large Enterprises
  • Small and Medium-sized Enterprises

Application Insights:

  • Personalized Recommendations
  • Predictive Analytics
  • Marketing Data Segmentation
  • Customer Retention and Engagement
  • Security Management
  • Others

Vertical Insights:

  • Retail and E-commerce
  • BFSI
  • Media and Entertainment
  • IT and Telecommunication
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan customer data platform market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan customer data platform market?
  • What is the breakup of the Japan customer data platform market on the basis of component?
  • What is the breakup of the Japan customer data platform market on the basis of deployment mode?
  • What is the breakup of the Japan customer data platform market on the basis of organization size?
  • What is the breakup of the Japan customer data platform market on the basis of application?
  • What is the breakup of the Japan customer data platform market on the basis of vertical?
  • What are the various stages in the value chain of the Japan customer data platform market?
  • What are the key driving factors and challenges in the Japan customer data platform?
  • What is the structure of the Japan customer data platform market and who are the key players?
  • What is the degree of competition in the Japan customer data platform market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Customer Data Platform Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Customer Data Platform Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Customer Data Platform Market - Breakup by Component

  • 6.1 Platform
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Services
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)

7 Japan Customer Data Platform Market - Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Cloud-based
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)

8 Japan Customer Data Platform Market - Breakup by Organization Size

  • 8.1 Large Enterprises
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Small and Medium-sized Enterprises
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)

9 Japan Customer Data Platform Market - Breakup by Application

  • 9.1 Personalized Recommendations
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Predictive Analytics
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Marketing Data Segmentation
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 Customer Retention and Engagement
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2019-2024)
    • 9.4.3 Market Forecast (2025-2033)
  • 9.5 Security Management
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2019-2024)
    • 9.5.3 Market Forecast (2025-2033)
  • 9.6 Others
    • 9.6.1 Historical and Current Market Trends (2019-2024)
    • 9.6.2 Market Forecast (2025-2033)

10 Japan Customer Data Platform Market - Breakup by Vertical

  • 10.1 Retail and E-commerce
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2019-2024)
    • 10.1.3 Market Forecast (2025-2033)
  • 10.2 BFSI
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2019-2024)
    • 10.2.3 Market Forecast (2025-2033)
  • 10.3 Media and Entertainment
    • 10.3.1 Overview
    • 10.3.2 Historical and Current Market Trends (2019-2024)
    • 10.3.3 Market Forecast (2025-2033)
  • 10.4 IT and Telecommunication
    • 10.4.1 Overview
    • 10.4.2 Historical and Current Market Trends (2019-2024)
    • 10.4.3 Market Forecast (2025-2033)
  • 10.5 Others
    • 10.5.1 Historical and Current Market Trends (2019-2024)
    • 10.5.2 Market Forecast (2025-2033)

11 Japan Customer Data Platform Market - Competitive Landscape

  • 11.1 Overview
  • 11.2 Market Structure
  • 11.3 Market Player Positioning
  • 11.4 Top Winning Strategies
  • 11.5 Competitive Dashboard
  • 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

  • 12.1 Company A
    • 12.1.1 Business Overview
    • 12.1.2 Services Offered
    • 12.1.3 Business Strategies
    • 12.1.4 SWOT Analysis
    • 12.1.5 Major News and Events
  • 12.2 Company B
    • 12.2.1 Business Overview
    • 12.2.2 Services Offered
    • 12.2.3 Business Strategies
    • 12.2.4 SWOT Analysis
    • 12.2.5 Major News and Events
  • 12.3 Company C
    • 12.3.1 Business Overview
    • 12.3.2 Services Offered
    • 12.3.3 Business Strategies
    • 12.3.4 SWOT Analysis
    • 12.3.5 Major News and Events
  • 12.4 Company D
    • 12.4.1 Business Overview
    • 12.4.2 Services Offered
    • 12.4.3 Business Strategies
    • 12.4.4 SWOT Analysis
    • 12.4.5 Major News and Events
  • 12.5 Company E
    • 12.5.1 Business Overview
    • 12.5.2 Services Offered
    • 12.5.3 Business Strategies
    • 12.5.4 SWOT Analysis
    • 12.5.5 Major News and Events

13 Japan Customer Data Platform Market - Industry Analysis

  • 13.1 Drivers, Restraints, and Opportunities
    • 13.1.1 Overview
    • 13.1.2 Drivers
    • 13.1.3 Restraints
    • 13.1.4 Opportunities
  • 13.2 Porters Five Forces Analysis
    • 13.2.1 Overview
    • 13.2.2 Bargaining Power of Buyers
    • 13.2.3 Bargaining Power of Suppliers
    • 13.2.4 Degree of Competition
    • 13.2.5 Threat of New Entrants
    • 13.2.6 Threat of Substitutes
  • 13.3 Value Chain Analysis

14 Appendix