日本のメタバース市場レポート：コンポーネント、技術、用途、業界別、地域別、2025年～2033年

2024年の日本のメタバース市場規模は78億米ドルに達しました。今後、IMARC Groupは、2033年までに同市場が1,110億米ドルに達し、2025年から2033年にかけて34.2%の成長率（CAGR）を示すと予測しています。高速インターネットの普及、さまざまな分野でのデジタル技術やバーチャル技術との融合、国内大手企業間の戦略的提携の増加が、市場を牽引する主な要因となっています。

本レポートで扱う主な質問

• 日本のメタバース市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本のメタバース市場に与えた影響は？
• 日本のメタバース市場のコンポーネント別区分は？
• 日本のメタバース市場の技術別区分は？
• 日本のメタバース市場の用途別区分は？
• 日本のメタバース市場の業界別区分は？
• 日本のメタバース市場のバリューチェーンにおける様々なステージとは？
• 日本のメタバース市場の主な促進要因と課題は？
• 日本のメタバース市場の構造と主要プレーヤーは？
• 日本のメタバース市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のメタバース市場- イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のメタバース市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のメタバース市場- コンポーネント別の内訳

• ハードウェア
• ソフトウェア
• サービス

第7章 日本のメタバース市場- 技術別の内訳

• ブロックチェーン
• 仮想現実と拡張現実
• 複合現実
• その他

第8章 日本のメタバース市場- 用途別の内訳

• ゲーム
• オンラインショッピング
• コンテンツ作成とソーシャルメディア
• イベントと会議
• デジタルマーケティング
• 試験と検査
• その他

第9章 日本のメタバース市場- 業界別の内訳

• BFSI
• 小売り
• メディアとエンターテイメント
• 教育
• 航空宇宙および防衛
• 自動車
• その他

第10章 日本のメタバース市場- 競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のメタバース市場- 業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第13章 付録

The Japan metaverse market size reached USD 7.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 111.0 Billion by 2033, exhibiting a growth rate (CAGR) of 34.2% during 2025-2033. The penetration of high-speed internet, the integration with digital and virtual technologies in various sectors, and the rise in strategic collaborations among leading players across the country represent some of the key factors driving the market.

The metaverse refers to a virtual environment where users may communicate with other users and a computer-generated world in real time. It's essentially a collective virtual shared space created by the convergence of physically virtually enhanced reality, augmented reality (AR), virtual reality (VR), and the internet. This universe, accessible via the internet, is built on a blockchain technology platform, which allows for the development, possession, and exchange of digital assets. It includes multiple virtual universes, each having its own physics and rules, built and maintained by its participants. Additionally, it can be considered an immersive digital world where individuals can interact with each other and software agents in a three-dimensional (3D) space. It's not just a virtual reality but a reality modelled on the physical world, presenting opportunities for work, learning, and entertainment. One of the key characteristics of the metaverse is its vastness and scalability. It is designed to be a seamless and interconnected network of virtual spaces, allowing users to move between different environments, activities, and experiences without constraints. These virtual spaces can range from realistic simulations of real-world locations to entirely fictional and fantastical landscapes, providing users with diverse and boundless opportunities for exploration and interaction.

Japan Metaverse Market Trends:

Japan's strong technological infrastructure and a culture that embraces digital innovation majorly drive the market. Along with this, the increasing prevalence of high-speed internet, 5G technology, and advanced hardware devices are providing the necessary infrastructure for the development and expansion of the Metaverse in Japan. In addition, the growing interest in online gaming, virtual reality, and augmented reality, fueled by the impact of the COVID-19 pandemic, has escalated the move towards the Metaverse. Moreover, the integration of these digital and virtual technologies in various sectors, such as entertainment, retail, and education, has expanded the potential applications of the Metaverse in the Japanese market. Additionally, the Japanese market is witnessing a rise in strategic collaborations and investments in the Metaverse space. Tech giants and gaming companies are actively investing in Metaverse platforms, demonstrating their commitment to this digital frontier. Apart from this, the rising trend of NFTs (Non-Fungible Tokens) in Japan, acting as digital certificates of ownership in the Metaverse, is fostering the market's growth. Simultaneously, regulatory bodies in Japan are keenly observing the developments in the Metaverse space to ensure consumer safety and fair trade practices. Furthermore, the societal acceptance of virtual avatars and virtual life in Japan is creating a positive market outlook.

Japan Metaverse Market Segmentation:

Component Insights:

• Hardware
• Software
• Service

Technology Insights:

• Blockchain
• Virtual Reality and Augmented Reality
• Mixed Reality
• Others

Application Insights:

• Gaming
• Online Shopping
• Content Creation and Social Media
• Events and Conference
• Digital Marketing
• Testing and Inspection
• Others

Industry Vertical Insights:

• BFSI
• Retail
• Media and Entertainment
• Education
• Aerospace and Defense
• Automotive
• Others

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan metaverse market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan metaverse market?
• What is the breakup of the Japan metaverse market on the basis of component?
• What is the breakup of the Japan metaverse market on the basis of technology?
• What is the breakup of the Japan metaverse market on the basis of application?
• What is the breakup of the Japan metaverse market on the basis of industry vertical?
• What are the various stages in the value chain of Japan metaverse market?
• What are the key driving factors and challenges in the Japan metaverse market?
• What is the structure of the Japan metaverse market and who are the key players?
• What is the degree of competition in the Japan metaverse market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Metaverse Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Metaverse Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Metaverse Market - Breakup by Component

• 6.1 Hardware
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Software
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Service
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)

7 Japan Metaverse Market - Breakup by Technology

• 7.1 Blockchain
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Virtual Reality and Augmented Reality
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Mixed Reality
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Others
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)

8 Japan Metaverse Market - Breakup by Application

• 8.1 Gaming
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Online Shopping
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Content Creation and Social Media
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Events and Conference
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)
• 8.5 Digital Marketing
  • 8.5.1 Overview
  • 8.5.2 Historical and Current Market Trends (2019-2024)
  • 8.5.3 Market Forecast (2025-2033)
• 8.6 Testing and Inspection
  • 8.6.1 Overview
  • 8.6.2 Historical and Current Market Trends (2019-2024)
  • 8.6.3 Market Forecast (2025-2033)
• 8.7 Others
  • 8.7.1 Overview
  • 8.7.2 Historical and Current Market Trends (2019-2024)
  • 8.7.3 Market Forecast (2025-2033)

9 Japan Metaverse Market - Breakup by Industry Vertical

• 9.1 BFSI
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Retail
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)
• 9.3 Media and Entertainment
  • 9.3.1 Overview
  • 9.3.2 Historical and Current Market Trends (2019-2024)
  • 9.3.3 Market Forecast (2025-2033)
• 9.4 Education
  • 9.4.1 Overview
  • 9.4.2 Historical and Current Market Trends (2019-2024)
  • 9.4.3 Market Forecast (2025-2033)
• 9.5 Aerospace and Defense
  • 9.5.1 Overview
  • 9.5.2 Historical and Current Market Trends (2019-2024)
  • 9.5.3 Market Forecast (2025-2033)
• 9.6 Automotive
  • 9.6.1 Overview
  • 9.6.2 Historical and Current Market Trends (2019-2024)
  • 9.6.3 Market Forecast (2025-2033)
• 9.7 Others
  • 9.7.1 Overview
  • 9.7.2 Historical and Current Market Trends (2019-2024)
  • 9.7.3 Market Forecast (2025-2033)

10 Japan Metaverse Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Services Offered
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Services Offered
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Services Offered
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Services Offered
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Services Offered
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Metaverse Market - Industry Analysis

• 12.1 Drivers, Restraints and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix