市場調査レポート

商品コード

1701839

ロケーションアナリティクス市場レポート：コンポーネント別、展開モード別、ロケーションタイプ別、用途別、最終用途産業別、地域別、2025年～2033年

Location Analytics Market Report by Component, Deployment Mode, Location Type, Application, End Use Industry, and Region 2025-2033

出版日: 2025年04月01日
発行: IMARC
ページ情報: 英文 136 Pages
納期: 2～3営業日

カスタマイズ可能

価格

PDF & Excel (Single User License)

USD 2,999 432,035円

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PDF & Excel (5 User License)

USD 3,999 576,095円

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PDF & Excel (Corporate License)

USD 4,999 720,155円

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価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.06円

全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

ロケーションアナリティクス市場の世界市場規模は2024年に270億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに884億米ドルに達し、2025年から2033年の間に13.67％の成長率（CAGR）を示すと予測しています。サプライチェーンオペレーションを最適化するためのリアルタイム位置追跡の需要の高まり、様々な産業におけるモノのインターネット（IoT）デバイスの統合の増加、自律走行車の出現と段階的な商業化は、市場を推進している要因のいくつかを表しています。現在、北米が最大の市場シェアを占めているが、これは強固な技術インフラが原動力となっています。

ロケーションアナリティクスとは、地理的データに表された情報を解釈・分析し、洞察、パターン、動向を発見することです。この製品には、地理的または位置情報に基づく要素をビジネス・データに統合し、文脈の理解を深めるさまざまなソフトウェア・ソリューションが含まれます。これらのソリューションは、地理情報システム（GIS）技術や空間分析ツールを活用することが多いです。主な作業メカニズムには、マッピングやレイヤリング技術による位置情報データの抽出、処理、可視化が含まれます。これにより、企業は空間的関係や消費者行動への地域的影響を理解することで、より多くの情報に基づいた意思決定を行うことができます。

世界市場は主に、サプライチェーン・オペレーションを最適化するためのリアルタイム位置追跡に対する需要の高まりによって牽引されています。これに伴い、様々な産業でモノのインターネット（IoT）デバイスの統合が進んでいることが、市場に弾みをつけています。さらに、消費者行動分析を通じて競合優位性を獲得したいという企業のニーズも、大きな成長促進要因となっています。これに加えて、デジタルチャネルの普及によるデータ量と種類の増加により、アナリティクスソリューションへの投資が増加しています。これとは別に、遠隔地での労働環境の増加により、より優れた位置追跡システムが必要となり、市場をさらに前進させています。市場に寄与しているその他の要因としては、スマートシティの出現、公共安全対策の強化の必要性、パーソナライズされた顧客体験のための小売業界での利用の増加、より効率的なアナリティクスソリューションをもたらす研究開発への堅調な投資などが挙げられます。

ロケーションアナリティクス市場傾向/促進要因：

自律走行車の商業化の高まり

自律走行車の登場と段階的な商業化は、高度なロケーションアナリティクスソリューションの需要を大きく促進しています。これらの車両は、安全で効率的なナビゲーション、交通管理、衝突回避のために正確な位置情報に大きく依存しています。これらのタスクを達成するために、車両はリアルタイムのデータ分析と処理を必要とする複雑なシステムを統合しています。単純な地理空間データだけでなく、ロケーションアナリティクスには道路状況、交通密度、環境要因などさまざまな要因の分析が含まれます。このレベルの複雑な分析には、低遅延で膨大な量のデータを処理できる高度に洗練されたソフトウェア・ソリューションが必要です。さらに、V2X（Vehicle-to-Everything）通信技術は、安全で効率的な運行を確保するための正確な位置分析の重要性をさらに強調しています。自律走行車両が交通手段のユビキタスな一部となる日が近づくにつれ、その運行と安全プロトコルにおけるこの技術の役割は拡大しています。

ヘルスケアにおけるテクノロジーの採用拡大

病院管理システムは、医療機器やスタッフの可用性や位置など、資源配分を最適化するために位置情報を活用しています。さらに、公衆衛生の分野では、ロケーションアナリティクスによって病気の蔓延に関する重要な洞察を得ることができます。データポイントを追跡・分析することで、当局はホットスポットを特定し、動向を予測し、疾病対策により効果的にリソースを割り当てることができます。パンデミックや局地的な疾病の発生時には、タイムリーで正確な位置情報に基づく洞察が、情報に基づいた意思決定を行う上で極めて重要です。これらの分析は、人口密度やニーズに基づいた診療場所の最適化など、患者中心のサービスにも利用できます。このようなアナリティクスを電子カルテ（EHR）と統合することで、さらにパーソナライズされた患者ケアを実現し、ヘルスケアの成果を高めることができます。ヘルスケア・システムの複雑化により、ロケーションアナリティクスの利用が増加しており、市場力学に強い影響を与えています。

高まるサイバーセキュリティとデータ保護への懸念

サイバーセキュリティの脅威とデータ侵害はますます巧妙になっており、データ保護は組織にとって最優先事項となっています。ロケーションアナリティクスは、地理的パラメータに基づいて異常な行動をリアルタイムで監視・検知することで、サイバーセキュリティ対策を強化する上で重要な役割を果たしています。例えば、ユーザーが不慣れな場所から機密データにアクセスしようとした場合、分析システムはこれを潜在的なセキュリティリスクとしてフラグを立て、多要素認証やアクセス試行のブロックなどの即時対応を促すことができます。サイバーセキュリティの脅威が複雑さと頻度の両面でエスカレートし続ける中、企業は堅牢なセキュリティ機能を提供するロケーションアナリティクスソリューションへの投資が不可欠だと感じています。さらに、いくつかの国では、消費者データを適切に保護できない組織に多額の罰金を課しているため、安全なロケーションアナリティクスソリューションの統合はビジネス上必要不可欠となっています。

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ
- 市場内訳：国別

第12章 SWOT分析

概要
強み
弱み
機会
脅威

第13章バリューチェーン分析

第14章ポーターのファイブフォース分析

概要
買い手の交渉力
供給企業の交渉力
競合の程度
新規参入業者の脅威
代替品の脅威

第15章価格分析

第16章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Alteryx Inc.
- Cisco Systems Inc.
- Esri
- Galigeo
- Google LLC
- HERE Technologies
- Hexagon AB
- International Business Machines Corporation
- Microsoft Corporation
- Oracle Corporation
- Pitney Bowes Inc.
- SAS Institute Inc.
- Sisense Inc.
- TIBCO Software Inc.

図表

List of Figures

Figure 1: Global: Location Analytics Market: Major Drivers and Challenges
Figure 2: Global: Location Analytics Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Location Analytics Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Location Analytics Market: Breakup by Component (in %), 2024
Figure 5: Global: Location Analytics Market: Breakup by Deployment Mode (in %), 2024
Figure 6: Global: Location Analytics Market: Breakup by Location Type (in %), 2024
Figure 7: Global: Location Analytics Market: Breakup by Application (in %), 2024
Figure 8: Global: Location Analytics Market: Breakup by End Use Industry (in %), 2024
Figure 9: Global: Location Analytics Market: Breakup by Region (in %), 2024
Figure 10: Global: Location Analytics (Software) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: Location Analytics (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: Location Analytics (Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Location Analytics (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Location Analytics (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Location Analytics (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Location Analytics (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Location Analytics (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Location Analytics (Indoor) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Location Analytics (Indoor) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Location Analytics (Outdoor) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Location Analytics (Outdoor) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Location Analytics (Remote Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Location Analytics (Remote Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Location Analytics (Sales and Marketing Optimization) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Location Analytics (Sales and Marketing Optimization) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Location Analytics (Asset Management) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Location Analytics (Asset Management) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: Location Analytics (Risk Management) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: Location Analytics (Risk Management) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: Location Analytics (Facility Management) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: Location Analytics (Facility Management) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Global: Location Analytics (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: Location Analytics (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Global: Location Analytics (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: Location Analytics (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: Global: Location Analytics (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: Global: Location Analytics (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: Global: Location Analytics (Hospitality) Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: Global: Location Analytics (Hospitality) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Global: Location Analytics (Government) Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: Global: Location Analytics (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Global: Location Analytics (Transport and Logistic) Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Global: Location Analytics (Transport and Logistic) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: Global: Location Analytics (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: Global: Location Analytics (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: Global: Location Analytics (Retail and Consumer Goods) Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: Global: Location Analytics (Retail and Consumer Goods) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: Global: Location Analytics (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: Global: Location Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: Global: Location Analytics (Other End Use Industries) Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: Global: Location Analytics (Other End Use Industries) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: North America: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: North America: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: United States: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: United States: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Canada: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Canada: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: Asia-Pacific: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: Asia-Pacific: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: China: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: China: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: Japan: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: Japan: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: India: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: India: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: South Korea: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: South Korea: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Australia: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Australia: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Indonesia: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Indonesia: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Others: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: Others: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Europe: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Europe: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: Germany: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: Germany: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: France: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: France: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 80: United Kingdom: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 81: United Kingdom: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Italy: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 83: Italy: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 84: Spain: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 85: Spain: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 86: Russia: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 87: Russia: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 88: Others: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 89: Others: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 90: Latin America: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 91: Latin America: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 92: Brazil: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 93: Brazil: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 94: Mexico: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 95: Mexico: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 96: Others: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 97: Others: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 98: Middle East and Africa: Location Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 99: Middle East and Africa: Location Analytics Market: Breakup by Country (in %), 2024
Figure 100: Middle East and Africa: Location Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 101: Global: Location Analytics Industry: SWOT Analysis
Figure 102: Global: Location Analytics Industry: Value Chain Analysis
Figure 103: Global: Location Analytics Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Location Analytics Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Location Analytics Market Forecast: Breakup by Component (in Million USD), 2025-2033
Table 3: Global: Location Analytics Market Forecast: Breakup by Deployment Mode (in Million USD), 2025-2033
Table 4: Global: Location Analytics Market Forecast: Breakup by Location Type (in Million USD), 2025-2033
Table 5: Global: Location Analytics Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 6: Global: Location Analytics Market Forecast: Breakup by End Use Industry (in Million USD), 2025-2033
Table 7: Global: Location Analytics Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 8: Global: Location Analytics Market: Competitive Structure
Table 9: Global: Location Analytics Market: Key Players

Product Code: SR112025A4870

The global location analytics market size reached USD 27.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 88.4 Billion by 2033, exhibiting a growth rate (CAGR) of 13.67% during 2025-2033. The rising demand for real-time location tracking to optimize supply chain operations, the increasing integration of Internet of Things (IoT) devices in various industries, and the advent and gradual commercialization of autonomous vehicles represent some of the factors that are propelling the market. At present, North America holds the largest market share, driven by a robust technological infrastructure.

Location analytics is the practice of interpreting and analyzing information represented in geographical data to discover insights, patterns, and trends. The product encompasses a range of software solutions that integrate geographic or location-based elements into business data for better contextual understanding. These solutions often utilize Geographic Information System (GIS) technology and spatial analytics tools. The primary working mechanism involves the extraction, processing, and visualization of location-based data through mapping and layering techniques. This enables businesses to make more informed decisions by understanding spatial relationships and regional influences on consumer behavior.

The global market is primarily driven by the rising demand for real-time location tracking to optimize supply chain operations. In line with this, the increasing integration of Internet of Things (IoT) devices in various industries is providing an impetus to the market. Moreover, the need for businesses to obtain a competitive edge through consumer behavior analytics acts as a significant growth-inducing factor. In addition to this, the rise in data volume and variety due to the proliferation of digital channels results in a higher investment in analytics solutions. Apart from this, an increase in remote working conditions necessitates better location tracking systems, advancing the market further. Some of the other factors contributing to the market include the emergence of smart cities, the need for enhanced public safety measures, increasing utilization in the retail industry for personalized customer experiences, and robust investment in research and development yielding more efficient analytics solutions.

Location Analytics Market Trends/Drivers:

Rising commercialization of autonomous vehicles

The advent and gradual commercialization of autonomous vehicles are significantly driving the demand for advanced location analytics solutions. These vehicles rely heavily on precise location data for safe and efficient navigation, traffic management, and collision avoidance. To accomplish these tasks, they integrate complex systems that require real-time data analytics and processing. Beyond simple geospatial data, location analytics includes the analysis of various factors such as road conditions, traffic density, and environmental factors. This level of intricate analytics requires highly sophisticated software solutions capable of handling vast amounts of data with low latency. Additionally, vehicle-to-everything (V2X) communication technologies further emphasize the importance of accurate analytics of location to ensure safe and efficient operations. As autonomous vehicles inch closer to becoming a ubiquitous part of the transportation landscape, the role of this technology in their operation and safety protocols are expanding.

Rising adoption of the technology in healthcare

Hospital management systems utilize location data to optimize resource allocation, such as the availability and location of medical equipment or staff. Furthermore, in the realm of public health, location analytics can provide significant insights into the spread of diseases. By tracking and analyzing data points, authorities can identify hotspots, forecast trends, and allocate resources more effectively for disease control. During pandemics or localized disease outbreaks, timely and accurate location-based insights are crucial for making informed decisions. These analytics can also be used for patient-centric services, including the optimization of clinic locations based on population density and needs. The integration of these analytics with Electronic Health Records (EHR) can yield even more personalized patient care, thereby enhancing healthcare outcomes. The increasing complexity of healthcare systems is resulting in a higher utilization of location analytics, thereby strongly influencing market dynamics.

Growing cybersecurity and data protection concerns

Cybersecurity threats and data breaches have become increasingly sophisticated, making data protection a top priority for organizations. Location analytics play a critical role in enhancing cybersecurity measures by providing real-time monitoring and detection of unusual activities based on geographical parameters. For instance, if a user tries to access sensitive data from an unfamiliar location, the analytics system can flag this as a potential security risk and prompt immediate action, such as multifactor authentication or even blocking the access attempt. As cybersecurity threats continue to escalate in terms of both complexity and frequency, companies are finding it imperative to invest in location analytics solutions that offer robust security features. Furthermore, several countries are imposing hefty fines on organizations that fail to protect consumer data adequately, making the integration of secure location analytics solutions a business necessity.

Location Analytics Industry Segmentation:

Breakup by Component:

Software
Services

Software represents the largest market segment

The software segment of the market is experiencing growth, propelled by the rising need for data visualization and real-time analytics. Companies increasingly rely on location-based data to make informed decisions, leading to the adoption of specialized software solutions. Furthermore, the software simplifies complex data sets, making them accessible for businesses of all sizes. The growing importance of geospatial data in various sectors like retail, healthcare, and logistics also contributes to this segment's growth. Finally, advancements in Artificial Intelligence (AI) and Machine Learning (ML) are enhancing software capabilities, making them more adaptive and predictive.

On the other hand, the growing need for specialized skills in analytics, coupled with the rise in cloud-based solutions, is propelling the services segment. Companies are increasingly outsourcing tasks like data analysis, maintenance, and training to third-party vendors. This is particularly beneficial for small and medium enterprises (SMEs) that may lack the in-house capabilities for handling complex analytics. The evolving nature of analytics technology also means that businesses are seeking specialized services to keep up with industry standards.

Breakup by Deployment Mode:

On-premises
Cloud-based

Cloud-based accounts for the majority of the market share

The cloud-based segment is growing due to its scalable and flexible nature, allowing companies to adapt to market changes swiftly. Reduced infrastructure costs and streamlined operations contribute to its popularity. Businesses are leveraging cloud-based location analytics to facilitate remote working conditions and to better align with digital transformation strategies. The ability to integrate with other cloud services and platforms is another driving factor. Ease of deployment and maintenance also make cloud-based solutions increasingly appealing to enterprises.

On the other hand, data security concerns, regulatory compliance, and the need for customized solutions are the driving factors for the on-premises segment. Companies that handle sensitive data or are part of regulated industries often opt for on-premises solutions. This offers them greater control over their data, enabling customization and internal oversight. In-house analytics solutions are seen as more secure and compliant with stringent regulations, thus bolstering this segment.

Breakup by Location Type:

Indoor
Outdoor

Outdoor represents the largest market segment

The outdoor segment is driven by the escalating use of mobile devices and Internet of Things (IoT) technologies. This enables businesses to capture a plethora of data from outdoor environments, from traffic patterns to consumer behavior. Urban planning and public safety sectors are increasingly using location analytics to optimize services and operations. Tourism and hospitality industries are also key players, utilizing outdoor analytics to enhance visitor experiences. Commercial applications, such as targeted advertising based on geographical location, further contribute to the growth of this segment.

On the other hand, the expansion of indoor location-based services such as in-store navigation, asset tracking, and proximity marketing drives the indoor segment. The adoption of technologies like Bluetooth, Wi-Fi, and RFID for precise indoor positioning is also influencing growth. Businesses in retail, healthcare, and logistics find these services indispensable for enhancing user experience and operational efficiency. Indoor malls, airports, and large public facilities are also adopting these technologies for seamless operations and enhanced customer engagement.

Breakup by Application:

Remote Monitoring
Sales and Marketing Optimization
Asset Management
Risk Management
Facility Management
Others

Increased demand for real-time data analytics, the proliferation of connected devices, and advancements in IoT technologies are driving the growth in the remote monitoring segment. The desire for improved operational efficiency and preventive maintenance has led businesses to adopt remote monitoring solutions. Heightened security concerns also contribute to this trend, as businesses aim to monitor assets and operations 24/7. The rise in smart cities and smart infrastructure further fuels the adoption of remote monitoring.

On the other hand, the need for consumer behavior insights, real-time analytics, and competitive intelligence is propelling the sales and marketing optimization segment. The use of location analytics in this field helps organizations in customer segmentation, targeted advertising, and location-based promotions.

Also, businesses are increasingly focusing on real-time asset tracking, efficient utilization, and cost reduction, which are the key drivers for the asset management segment. As global operations and supply chains become more complex, the need for centralized asset management has grown exponentially. Integration with existing ERP and CMMS systems and advancements in cloud computing are also supporting this trend.

Besides this, regulatory compliance, data security, and predictive analytics for unforeseen risks are the leading factors driving the risk management segment. As industries become more regulated and interconnected, the need for a robust risk management framework equipped with location analytics is vital.

Moreover, the growth in smart building technologies, energy efficiency requirements, and regulatory compliance are key drivers in the facility management segment. Location analytics enable organizations to monitor and manage various aspects of a facility like energy usage, space utilization, and safety protocols.

Breakup by End Use Industry:

BFSI
Healthcare
Hospitality
Government
Transport and Logistic
IT and Telecom
Retail and Consumer Goods
Media and Entertainment
Others

Retail and Consumer Goods represents the largest market segment

For the retail and consumer goods segment, location analytics provide invaluable insights into consumer behavior and preferences. This, in turn, helps retailers to optimize store layouts, manage inventories, and improve supply chain efficiency. Geo-fencing and proximity marketing are growing trends that rely on location analytics to send targeted promotions to consumers in specific areas. These technologies are enhancing customer engagement and contributing to higher sales volumes. The integration of online and offline data is another driver, offering a more comprehensive view of the consumer journey.

On the other hand, the market is experiencing notable growth across various sectors such as BFSI, healthcare, hospitality, government, transport and logistics, IT and telecom, as well as media and entertainment. One of the primary factors driving this growth is the increasing need for real-time data analytics to improve operational efficiency and customer experience. For instance, in the BFSI sector, location analytics can help in fraud detection by analyzing transaction locations, while in healthcare, it is used for resource allocation and patient care. The advent of advanced technologies like the Internet of Things (IoT), Big Data, and artificial intelligence (AI) has further augmented the demand, allowing businesses in these sectors to leverage spatial and geographical data for various applications ranging from market segmentation to risk assessment.

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

North America exhibits a clear dominance, accounting for the largest location analytics market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

In North America, the growth of the market is propelled by the early adoption of technological advancements which gives the region a competitive edge. This advantage is further bolstered by a robust infrastructure that enables rapid implementation of location-based solutions. An expanding ecosystem of key industry players stimulates innovation and market expansion. High consumer expectations for personalized experiences encourage businesses to incorporate advanced analytics solutions.

The growth is also fueled by extensive research and development (R&D) activities, propelling the boundaries of what can be achieved with location analytics. Stringent data privacy regulations serve as a driving force, compelling businesses to opt for secure and compliant solutions. These regulations also act as market differentiators. Furthermore, the growing interest in developing smart cities is resulting in a higher utilization of location analytics, especially in urban planning and public service sectors.

Competitive Landscape:

Key players in the global market are actively investing in research and development to create cutting-edge solutions. These market leaders are also forming strategic alliances and partnerships to extend their product offerings and geographic reach. Mergers and acquisitions are being employed to consolidate market positions and acquire new technologies. To ensure scalability and performance, companies are adopting cloud-based solutions, and integrating them with existing enterprise systems. Further, they are working on enhancing data security measures to comply with regulatory standards. To build a sustainable market presence, the key players are actively engaging with customers through robust after-sales support and training programs. Businesses are also providing free trials and proofs of concept to potential clients, thereby reducing the adoption barriers.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Alteryx Inc.
Cisco Systems Inc.
Esri
Galigeo
Google LLC
HERE Technologies
Hexagon AB
International Business Machines Corporation
Microsoft Corporation
Oracle Corporation
Pitney Bowes Inc.
SAS Institute Inc.
Sisense Inc.
TIBCO Software Inc.

Key Questions Answered in This Report

1.What was the size of the global location analytics market in 2024?
2.What is the expected growth rate of the global location analytics market during 2025-2033?
3.What are the key factors driving the global location analytics market?
4.What has been the impact of COVID-19 on the global location analytics market?
5.What is the breakup of the global location analytics market based on the component?
6.What is the breakup of the global location analytics market based on the deployment mode?
7.What is the breakup of the global location analytics market based on the location type?
8.What is the breakup of the global location analytics market based on the end use industry?
9.What are the key regions in the global location analytics market?
10.Who are the key players/companies in the global location analytics market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Location Analytics Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Component

6.1 Software
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

7.1 On-premises
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Cloud-based
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Location Type

8.1 Indoor
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Outdoor
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by Application

9.1 Remote Monitoring
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Sales and Marketing Optimization
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Asset Management
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Risk Management
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
9.5 Facility Management
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
9.6 Others
- 9.6.1 Market Trends
- 9.6.2 Market Forecast

10 Market Breakup by End Use Industry

10.1 BFSI
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
10.2 Healthcare
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
10.3 Hospitality
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
10.4 Government
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
10.5 Transport and Logistic
- 10.5.1 Market Trends
- 10.5.2 Market Forecast
10.6 IT and Telecom
- 10.6.1 Market Trends
- 10.6.2 Market Forecast
10.7 Retail and Consumer Goods
- 10.7.1 Market Trends
- 10.7.2 Market Forecast
10.8 Media and Entertainment
- 10.8.1 Market Trends
- 10.8.2 Market Forecast
10.9 Others
- 10.9.1 Market Trends
- 10.9.2 Market Forecast

11 Market Breakup by Region

11.1 North America
- 11.1.1 United States
  - 11.1.1.1 Market Trends
  - 11.1.1.2 Market Forecast
- 11.1.2 Canada
  - 11.1.2.1 Market Trends
  - 11.1.2.2 Market Forecast
11.2 Asia-Pacific
- 11.2.1 China
  - 11.2.1.1 Market Trends
  - 11.2.1.2 Market Forecast
- 11.2.2 Japan
  - 11.2.2.1 Market Trends
  - 11.2.2.2 Market Forecast
- 11.2.3 India
  - 11.2.3.1 Market Trends
  - 11.2.3.2 Market Forecast
- 11.2.4 South Korea
  - 11.2.4.1 Market Trends
  - 11.2.4.2 Market Forecast
- 11.2.5 Australia
  - 11.2.5.1 Market Trends
  - 11.2.5.2 Market Forecast
- 11.2.6 Indonesia
  - 11.2.6.1 Market Trends
  - 11.2.6.2 Market Forecast
- 11.2.7 Others
  - 11.2.7.1 Market Trends
  - 11.2.7.2 Market Forecast
11.3 Europe
- 11.3.1 Germany
  - 11.3.1.1 Market Trends
  - 11.3.1.2 Market Forecast
- 11.3.2 France
  - 11.3.2.1 Market Trends
  - 11.3.2.2 Market Forecast
- 11.3.3 United Kingdom
  - 11.3.3.1 Market Trends
  - 11.3.3.2 Market Forecast
- 11.3.4 Italy
  - 11.3.4.1 Market Trends
  - 11.3.4.2 Market Forecast
- 11.3.5 Spain
  - 11.3.5.1 Market Trends
  - 11.3.5.2 Market Forecast
- 11.3.6 Russia
  - 11.3.6.1 Market Trends
  - 11.3.6.2 Market Forecast
- 11.3.7 Others
  - 11.3.7.1 Market Trends
  - 11.3.7.2 Market Forecast
11.4 Latin America
- 11.4.1 Brazil
  - 11.4.1.1 Market Trends
  - 11.4.1.2 Market Forecast
- 11.4.2 Mexico
  - 11.4.2.1 Market Trends
  - 11.4.2.2 Market Forecast
- 11.4.3 Others
  - 11.4.3.1 Market Trends
  - 11.4.3.2 Market Forecast
11.5 Middle East and Africa
- 11.5.1 Market Trends
- 11.5.2 Market Breakup by Country
- 11.5.3 Market Forecast

12 SWOT Analysis

12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
- 16.3.1 Alteryx Inc.
  - 16.3.1.1 Company Overview
  - 16.3.1.2 Product Portfolio
  - 16.3.1.3 Financials
- 16.3.2 Cisco Systems Inc.
  - 16.3.2.1 Company Overview
  - 16.3.2.2 Product Portfolio
  - 16.3.2.3 Financials
  - 16.3.2.4 SWOT Analysis
- 16.3.3 Esri
  - 16.3.3.1 Company Overview
  - 16.3.3.2 Product Portfolio
  - 16.3.3.3 SWOT Analysis
- 16.3.4 Galigeo
  - 16.3.4.1 Company Overview
  - 16.3.4.2 Product Portfolio
- 16.3.5 Google LLC
  - 16.3.5.1 Company Overview
  - 16.3.5.2 Product Portfolio
  - 16.3.5.3 SWOT Analysis
- 16.3.6 HERE Technologies
  - 16.3.6.1 Company Overview
  - 16.3.6.2 Product Portfolio
- 16.3.7 Hexagon AB
  - 16.3.7.1 Company Overview
  - 16.3.7.2 Product Portfolio
  - 16.3.7.3 Financials
  - 16.3.7.4 SWOT Analysis
- 16.3.8 International Business Machines Corporation
  - 16.3.8.1 Company Overview
  - 16.3.8.2 Product Portfolio
  - 16.3.8.3 Financials
  - 16.3.8.4 SWOT Analysis
- 16.3.9 Microsoft Corporation
  - 16.3.9.1 Company Overview
  - 16.3.9.2 Product Portfolio
  - 16.3.9.3 Financials
  - 16.3.9.4 SWOT Analysis
- 16.3.10 Oracle Corporation
  - 16.3.10.1 Company Overview
  - 16.3.10.2 Product Portfolio
  - 16.3.10.3 Financials
  - 16.3.10.4 SWOT Analysis
- 16.3.11 Pitney Bowes Inc.
  - 16.3.11.1 Company Overview
  - 16.3.11.2 Product Portfolio
  - 16.3.11.3 Financials
  - 16.3.11.4 SWOT Analysis
- 16.3.12 SAS Institute Inc.
  - 16.3.12.1 Company Overview
  - 16.3.12.2 Product Portfolio
  - 16.3.12.3 SWOT Analysis
- 16.3.13 Sisense Inc.
  - 16.3.13.1 Company Overview
  - 16.3.13.2 Product Portfolio
- 16.3.14 TIBCO Software Inc.
  - 16.3.14.1 Company Overview
  - 16.3.14.2 Product Portfolio
  - 16.3.14.3 SWOT Analysis

ロケーションアナリティクス市場レポート：コンポーネント別、展開モード別、ロケーションタイプ別、用途別、最終用途産業別、地域別、2025年～2033年

Location Analytics Market Report by Component, Deployment Mode, Location Type, Application, End Use Industry, and Region 2025-2033

ロケーションアナリティクス市場傾向/促進要因：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のロケーションアナリティクス市場

第6章 市場内訳：コンポーネント別

第7章 市場内訳：展開モード別

第8章 市場内訳：ロケーションタイプ別

第9章 市場内訳：用途別

第10章 市場内訳：最終用途産業別

第11章 市場内訳：地域別

第12章 SWOT分析

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

第15章 価格分析

第16章 競合情勢