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市場調査レポート
商品コード
1661227
砂糖代替物の市場規模、シェア、動向、予測:製品タイプ別、用途別、原料別、地域別、2025年~2033年Sugar Substitutes Market Size, Share, Trends and Forecast by Product Type, Application, Origin, and Region 2025-2033 |
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カスタマイズ可能
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砂糖代替物の市場規模、シェア、動向、予測:製品タイプ別、用途別、原料別、地域別、2025年~2033年 |
出版日: 2025年02月10日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2~3営業日
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砂糖代替物の市場の世界市場規模は2024年に189億米ドルとなった。今後、IMARC Groupは、市場は2033年までに262億米ドルに達し、2025年から2033年にかけて3.69%のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年には34.7%を超える大きな市場シェアを占めています。健康志向の高まり、糖尿病や肥満の有病率の増加、無糖・低糖製品の開発における飲食品業界のさまざまな技術革新が、この地域の砂糖代替物の市場シェアを牽引する主な要因となっています。
砂糖代替品は人工甘味料または砂糖代替品としても知られ、砂糖の甘味を模倣する一方でカロリーを低減またはゼロにするために飲食品に使用される物質です。砂糖代替品は、体重管理や血糖値のコントロールなど、さまざまな理由で砂糖の摂取量を減らしたい人々に好まれています。砂糖代替物は、植物などの天然源から得られるもの(ステビアエキスなど)と、研究所で合成的に作られたもの(アスパルテームやサッカリンなど)があります。これらは砂糖よりもかなり甘いため、少量で所望の甘さを得ることができます。砂糖代替食品は、血糖値を急激に上昇させることなく食品や飲料を甘くするという利点があるため、糖尿病患者や砂糖の摂取量を調節している人に適しています。
高い肥満率や関連する健康問題に対する世界の懸念の高まりにより、より健康的な食生活へのシフトが進んでいることが、予測期間中の砂糖代替物の市場の成長を刺激するであろう。カロリーなしで甘味を提供する砂糖代替食品は、砂糖の摂取量を減らし体重を管理する手段として絶大な人気を博しています。さらに、慎重な糖分管理が必要な糖尿病の有病率の増加が、砂糖不使用の代替食品に対する需要を増大させています。これとは別に、飲食品メーカーは、消費者の健康志向の高まりに伴い、製品の糖分含有量を低くするよう改良しており、その結果、主要原料としての砂糖代替品の採用が加速しています。さらに、砂糖代替技術の進歩により味覚プロファイルが改善され、より汎用性の高い代替品の開発が進み、さまざまな食品・飲料カテゴリーでの用途が拡大し、それによって市場の成長が促進されています。さらに、食品中の糖分削減や添加糖分の表示義務を強化する規制当局の取り組みが増加していることも、市場の成長に寄与しています。
大衆の健康意識の高まり
砂糖の過剰摂取に伴う健康リスクに対する意識の高まりは、成長を促す大きな要因です。消費者の健康意識が高まるにつれ、砂糖の摂取量を減らす方法を積極的に模索するようになっています。砂糖の大量消費は、肥満、2型糖尿病、歯の問題など、数多くの健康問題に関連しています。このような認識から、健康に悪影響を及ぼすことなく甘い風味を楽しむことができる砂糖代替品を求めるようになった。その結果、砂糖のカロリー負荷なしに甘味を提供する砂糖代替食品は、体重を管理し、慢性疾患の発症リスクを軽減したいと考える健康志向の消費者にとって好ましい選択肢となっています。砂糖の過剰摂取が健康に与える影響に対するこのような意識の高まりは、様々な食品や飲料製品における砂糖代替品の需要を刺激すると予想されます。
低カロリーおよび砂糖不使用製品に対する需要の高まり
低カロリーおよび砂糖不使用の飲食品に対する需要の高まりも、砂糖代替物の市場の重要な原動力です。消費者は、摂取カロリーの削減や砂糖の添加を避けるなど、食生活の嗜好に沿った製品を求めるようになっています。砂糖代替食品は、飲食品メーカーが低カロリーで添加糖を含まない製品を処方することで、この需要に応えることを可能にします。砂糖不使用のソーダ、砂糖不使用のスナック、カロリーの低いデザートなど、砂糖代替食品はこれらの製品を作る上で極めて重要な役割を果たしています。この動向は、より健康的な食生活を選択したいという消費者の願望と、体重管理と全体的な健康への関心の高まりに後押しされており、砂糖代替食品はこうした嗜好に応えるための重要な原料として位置づけられています。
有利な政府の取り組み
飲食品における砂糖摂取量の削減を目的とした政府の規制やイニシアチブは、砂糖代替物の市場に大きな影響を与えます。保健当局や政策立案者は、砂糖の過剰摂取がもたらす公衆衛生上の課題を認識し、それらに対処するための措置を講じています。これらの措置には、製品パッケージに添加糖分の明確な表示を義務付けることや、様々な食品カテゴリーに対する糖分削減目標の実施などが含まれます。その結果、食品メーカーはこれらの規制を遵守し、健康ガイドラインを満たすために、代替糖で製品を再製造する意欲を高めています。このような規制環境は、砂糖代替食品にとって有利な市場情勢を生み出し、幅広い消費者製品の糖分含有量を削減する手段として砂糖代替食品の採用を促進しています。
The global sugar substitutes market size was valued at USD 18.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 26.2 Billion by 2033, exhibiting a CAGR of 3.69% during 2025-2033. North America currently dominates the market, holding a significant market share of over 34.7% in 2024. The rising health-conscious consumer preferences, increasing prevalence of diabetes and obesity, and various innovations by the food and beverage industry in creating sugar-free and low-sugar products are some of the major factors driving the sugar substitutes market share across the region.
Sugar substitutes, also known as artificial sweeteners or sugar alternatives, are substances used in food and beverages to mimic the sweet taste of sugar while providing fewer or no calories. They are commonly preferred by individuals looking to reduce their sugar intake for various reasons, such as weight management or blood sugar control. Sugar substitutes can be derived from natural sources like plants (e.g., stevia extract) or created synthetically in laboratories (e.g., aspartame or saccharin). They are significantly sweeter than sugar, thus only small amounts are needed to achieve the desired level of sweetness. Sugar substitutes offer the advantage of sweetening foods and drinks without causing a rapid increase in blood glucose levels, making them suitable for diabetics and those regulating their sugar consumption.
The increasing shift toward healthier dietary choices due to rising global concern over high obesity rates and related health issues will stimulate the growth of the sugar substitutes market during the forecast period. Sugar substitutes, which offer a sweet taste without the calories, have gained immense popularity as a means of reducing sugar intake and managing weight. Moreover, the growing prevalence of diabetes, a condition requiring careful sugar control, has augmented the demand for sugar-free alternatives. Apart from this, food and beverage manufacturers are reformulating their products to lower sugar content as consumers become more health-conscious, which in turn has accelerated the adoption of sugar substitutes as key ingredients. Additionally, advancements in sugar substitute technologies have improved taste profiles and led to the development of more versatile substitutes, expanding their applications in various food and beverage categories, thereby propelling market growth. Furthermore, increasing regulatory efforts to enforce sugar reduction in food products and labeling requirements for added sugars is contributing to market growth.
Growing health consciousness among the masses
The increasing awareness about the health risks associated with excessive sugar consumption is a major growth-inducing factor. As consumers become more health conscious, they are actively seeking ways to reduce their sugar intake. High sugar consumption is linked to numerous health issues such as obesity, type 2 diabetes, and dental problems. This awareness has prompted individuals to look for sugar alternatives that allow them to enjoy sweet flavors without the negative health consequences. As a result, sugar substitutes, which offer sweetness without the calorie load of sugar, have become a preferred choice for health-conscious consumers who want to manage their weight and reduce the risk of developing chronic diseases. This heightened awareness about the health impacts of excessive sugar consumption is expected to catalyze the demand for sugar substitutes in various food and beverage products.
Escalating demand for low-calories and sugar-free products
The rising demand for low-calorie and sugar-free food and beverages is another significant driving force in the sugar substitutes market. Consumers are increasingly seeking products that align with their dietary preferences, which often include reducing calorie intake and avoiding added sugars. Sugar substitutes enable food and beverage manufacturers to meet this demand by formulating products that are lower in calories and free from added sugars. Whether it is sugar-free sodas, reduced-sugar snacks, or desserts with fewer calories, sugar substitutes play a pivotal role in creating these offerings. This trend is fueled by consumers' desire for healthier dietary choices and a growing interest in weight management and overall well-being, positioning sugar substitutes as a key ingredient in meeting these preferences.
Favorable government initiatives
Government regulations and initiatives aimed at reducing sugar intake in food and beverage products have a substantial impact on the sugar substitutes market. Health authorities and policymakers recognize the public health challenges posed by excessive sugar consumption and have taken steps to address them. These measures include requiring clear labeling of added sugars on product packaging and implementing sugar reduction targets for various food categories. As a result, food manufacturers are motivated to reformulate their products with sugar alternatives to comply with these regulations and meet health guidelines. This regulatory environment creates a favorable market landscape for sugar substitutes, driving their adoption as a means of reducing sugar content in a wide range of consumer products.
High-intensity sweeteners represent the most popular product type
High-intensity sweeteners are sugar substitutes known for their exceptional sweetness, often hundreds or even thousands of times sweeter than sugar, while providing negligible to zero calories. These sweeteners, which include aspartame, saccharin, sucralose, and steviol glycosides (from stevia), are used to add sweetness to foods and beverages without the caloric impact of sugar. They address the increasing consumer concerns about calorie intake and sugar-related health issues and the desire for sweet-tasting products with fewer calories.
Moreover, high-intensity sweeteners are a critical component in the development of sugar-free and reduced-sugar products, including diet sodas, sugar-free desserts, and low-calorie snacks. They allow manufacturers to create healthier alternatives while maintaining the sweet taste that consumers crave, thereby driving the market growth. Along with this, the rising demand for reduced-calorie and sugar-free options in the food and beverage industry is further propelling the segment growth.
Beverages account for the majority of the market share
Beverages refer to a wide range of liquid consumables, including soft drinks, fruit juices, energy drinks, and more. Manufacturers are widely incorporating sugar substitutes in beverages due to their ubiquity and the consumer demand for reduced-sugar and low-calorie options. As health-consciousness grows, consumers are increasingly seeking healthier beverage choices to reduce their sugar intake and manage their weight. Beverages are a prominent source of added sugars in the diet, and sugar substitutes offer an effective way to maintain sweetness while cutting calories and sugar content. The adoption of sugar substitutes in beverages has been accelerated by the implementation of sugar taxes and regulations aimed at reducing sugar consumption. This has prompted beverage manufacturers to reformulate their products with sugar substitutes to meet both regulatory requirements and consumer preferences for healthier options, thus driving the segment growth.
Natural holds the largest market share
Natural origin refers to sweeteners derived from natural sources, such as plants or fruits, as opposed to synthetic or artificial sweeteners. Natural origin sweeteners, like steviol glycosides from the stevia plant or monk fruit extract, are gaining popularity owing to the increasing consumer demand for clean-label and healthier alternatives to sugar. They align with the growing preference for natural ingredients, as they are perceived as less processed and more wholesome. Consumers are becoming more aware of the origins of their food and beverages, and the desire for natural sweeteners has led to their incorporation into various products, including beverages, snacks, and desserts. Food and beverage manufacturers are leveraging this trend by using natural origin sweeteners to formulate products that cater to health-conscious consumers, thus fueling the market growth.
North America exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa and Latin America. According to the report, North America accounted for the largest market share.
North America held the biggest share in the market due to the rising health consciousness and increasing awareness of the negative health impacts of excessive sugar consumption that prompts consumers to seek alternatives. This demand for reduced sugar and low-calorie products has fueled the incorporation of sugar substitutes into a wide range of food and beverages. Moreover, favorable regulatory initiatives in North America, such as sugar taxes and mandatory labeling of added sugars, have pushed food and beverage manufacturers to reformulate their products using sugar substitutes to meet regulatory requirements and consumer preferences. Besides this, the prevalence of obesity and diabetes in North America has led to a greater emphasis on sugar reduction and healthier dietary choices. As a result, sugar substitutes have become integral to the region's food industry, driving innovation and growth in the market. Additionally, North America's well-established food and beverage sector, coupled with the adoption of sugar substitutes by major brands, further propels the market expansion in the region.
Key players in the sugar substitutes industry have been at the forefront of innovation to meet consumer demand for healthier alternatives. Recent innovations include the development of natural sugar substitutes sourced from stevia, monk fruit, and other plant-based ingredients, addressing the growing consumer preference for clean-label and natural products. Additionally, advancements in the formulation of sugar substitutes have improved taste profiles, reducing the aftertaste often associated with some artificial sweeteners. Furthermore, key players have introduced sugar substitutes specifically tailored for use in baking and cooking, expanding their versatility in various culinary applications. Sugar substitute blends that combine different sweeteners for a more sugar-like taste and texture have also gained popularity. Apart from this, innovative packaging and delivery formats, such as liquid sweeteners and dissolvable tablets, provide convenience and precision in sweetening beverages and foods. These innovations collectively cater to evolving consumer demands for healthier, better-tasting, and more convenient sugar substitute options.
The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: