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ワイン市場レポート：製品タイプ、カラー、流通チャネル、地域別、2024年～2032年

Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032

出版日
発行
IMARC
ページ情報
英文 137 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
ワイン市場レポート：製品タイプ、カラー、流通チャネル、地域別、2024年～2032年
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

世界のワイン市場規模は2023年に4,836億米ドルに達しました。今後、IMARC Groupは、2032年には7,623億米ドルに達し、2024～2032年の成長率（CAGR）は5.08％になると予測しています。製品のプレミアム化の進展、革新的な製品バリエーションのイントロダクション、西洋文化の普及と異文化間の動向、eコマース・プラットフォームでの製品入手の増加などが、市場を推進している主な要因です。

ワインはアルコール飲料であり、一般的にブドウやその他の果実を発酵させて作られます。世界で最も古く、最も広く飲まれているアルコール飲料のひとつであり、その豊かな歴史は数千年前にさかのぼる。ワインの基本的な製造工程は、破砕したブドウや果汁を酵母によって発酵させ、果汁中の糖分をアルコールと二酸化炭素に変えることです。ワインには、赤ワイン、白ワイン、ロゼワイン、スパークリングワインなど、さまざまな種類とスタイルがあります。ブドウの品種、醸造技術、ブドウが栽培される地域、これらすべてが、ワインの種類ごとに異なる風味や特徴を生み出しています。

世界のワイン市場は、飲食品（F&B）業界におけるプレミアム化の動向の高まりと、ユニークでエキゾチックな風味を好む消費者の増加によって成長を遂げています。さらに、変化し続ける消費者の嗜好に対応するための大手メーカーとワインメーカーの戦略的提携も市場の成長を促進しています。さらに、ワイン、ビール、リキュール、スピリッツなど、マリフアナ入り飲料のイントロダクションが市場拡大に大きな影響を与えています。そのほか、COVID-19パンデミックの出現も市場力学に一役買っています。封鎖措置により、ワイン購入のためのオンラインおよびeコマース小売チャネルが急増し、消費者が安全な自宅から費用対効果の高い選択肢を求めたため、市場成長が促進されました。さらに、ワインの消費量増加には健康上のメリットも関係しています。若い層はレストランやバーで社交を楽しむ傾向にあり、市場の成長に寄与しています。最後に、ワイン・ブランドがより多くの消費者にアプローチするために積極的なマーケティングやプロモーション活動を展開していることが、ワイン市場の拡大にさらなる弾みをつけています。

ワイン市場の動向／促進要因：

革新的な商品バリエーションのイントロダクション

ワイン生産者は、多様な風味を持つワインを造るために、新しいブドウ品種、発酵技術、熟成プロセスを絶えず試しています。この革新は消費者の味覚の進化に対応し、幅広い味覚体験を可能にします。果実入りワイン、ボタニカルブレンド、ユニークな熟成方法などのバリエーションが、この多様性に貢献しています。さらに、より健康的な選択肢として認識されるワインのイントロダクションも人気を集めています。これにはオーガニック、バイオダイナミック、低アルコールワインが含まれます。健康志向の消費者は、自分の健康目標に沿った製品を求めており、革新的なワインはこの需要に応えています。また、ワインメーカーは伝統的なワイン醸造方法と現代の動向を融合させています。例えば、伝統的なワイン醸造技術とクラフトビール醸造の要素を融合させることで、ビールとワインを掛け合わせたようなユニークなハイブリッドワインが誕生し、多様な顧客層を惹きつけています。

西洋文化の普及とクロスカルチャーの動向

西洋の文化やライフスタイルが世界中の社会に影響を与え続ける中、消費者の嗜好にも顕著な変化が見られます。特に欧米諸国では、ワインは洗練されたもの、祝い事、社交的な集まりを連想させることが多いです。この認識は他の多くの地域の消費者にも受け入れられ、選択すべき飲料としてのワインへの関心が高まっています。また、西洋の食習慣は、食事の補完としてワインを含むことが多く、様々な文化圏の人々に受け入れられています。国際的な料理や食事体験を探求するにつれ、ワインを様々な料理と組み合わせることに寛容になります。この動向がワイン消費を押し上げ、製品需要を牽引しています。さらに、旅行の増加と世界化により、多様な文化とその料理の伝統に触れる機会が増えています。このような体験が、食の体験をより豊かにする世界共通の飲料としてのワインに対する評価を高めています。

eコマース・プラットフォームでの商品入手の増加

eコマース・プラットフォームは消費者に比類のない利便性を提供しています。消費者は数回クリックするだけで、自宅にいながらにして世界中の膨大な品揃えのワインを閲覧することができます。このアクセスの良さは、実店舗のワインショップや専門店へのアクセスが容易でない個人にとって特に魅力的です。その上、オンライン・ワイン小売店は通常、実店舗に比べ、より幅広く多様なワインを取り揃えています。この幅広い選択肢により、消費者は様々なブドウ品種、産地、スタイルを探求することができ、ワインの嗜好や知識を広げることができます。さらに、eコマース・プラットフォームでは、詳細な商品説明、カスタマーレビュー、評価が提供されることが多いです。このような情報により、消費者はワインの専門家でなくとも、十分な情報を得た上でワインの購入を決定することができます。透明性が高まり、買い物客は自分の好みに合ったワインを選ぶことができます。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のワイン市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品タイプ別

  • スティルワイン
    • 市場動向
    • 市場予測
  • スパークリングワイン
    • 市場動向
    • 市場予測
  • 酒精強化ワインとベルモット
    • 市場動向
    • 市場予測

第7章 市場内訳：カラー別

  • 赤ワイン
    • 市場動向
    • 市場予測
  • ロゼワイン
    • 市場動向
    • 市場予測
  • 白ワイン
    • 市場動向
    • 市場予測

第8章 市場内訳：流通チャネル別

  • オフトレード
    • 市場動向
    • 主要セグメント
      • スーパーマーケットとハイパーマーケット
      • 専門店
      • オンラインストア
      • その他
    • 市場予測
  • オントレード
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Accolade Wines
    • Asahi Group Holdings Ltd.
    • Bacardi Limited
    • Bronco Wine Company
    • Castel Freres
    • Chapel Down Group PLC
    • Constellation Brands Inc.
    • E. & J. Gallo Winery
    • Foley Family Wines
    • Pernod Ricard
    • The Wine Group
    • Treasury Wine Estates Limited
図表

List of Figures

  • Figure 1: Global: Wine Market: Major Drivers and Challenges
  • Figure 2: Global: Wine Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Wine Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Wine Market: Breakup by Product Type (in %), 2023
  • Figure 5: Global: Wine Market: Breakup by Color (in %), 2023
  • Figure 6: Global: Wine Market: Breakup by Distribution Channel (in %), 2023
  • Figure 7: Global: Wine Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Wine (Still Wine) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Wine (Still Wine) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Wine (Sparkling Wine) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Wine (Sparkling Wine) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Wine (Fortified Wine and Vermouth) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Wine (Fortified Wine and Vermouth) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Wine (Red Wine) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Wine (Red Wine) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Wine (Rose Wine) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Wine (Rose Wine) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Wine (White Wine) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Wine (White Wine) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Wine (Off-Trade) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Wine (Off-Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Wine (On-Trade) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Wine (On-Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: North America: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: North America: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: United States: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: United States: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Canada: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Canada: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Asia-Pacific: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Asia-Pacific: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: China: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: China: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Japan: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Japan: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: India: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: India: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: South Korea: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: South Korea: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Australia: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Australia: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Indonesia: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Indonesia: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Others: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Others: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Europe: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Europe: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Germany: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Germany: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: France: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: France: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: United Kingdom: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: United Kingdom: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Italy: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Italy: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Spain: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Spain: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Russia: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Russia: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Others: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Others: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Latin America: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Latin America: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Brazil: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Brazil: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Mexico: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Mexico: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Others: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Others: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Middle East and Africa: Wine Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Middle East and Africa: Wine Market: Breakup by Country (in %), 2023
  • Figure 72: Middle East and Africa: Wine Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Global: Wine Industry: SWOT Analysis
  • Figure 74: Global: Wine Industry: Value Chain Analysis
  • Figure 75: Global: Wine Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Wine Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Wine Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Wine Market Forecast: Breakup by Color (in Million US$), 2024-2032
  • Table 4: Global: Wine Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 5: Global: Wine Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Wine Market: Competitive Structure
  • Table 7: Global: Wine Market: Key Players
目次
Product Code: SR112024A5701

The global wine market size reached US$ 483.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 762.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.08% during 2024-2032. The increasing product premiumization, the introduction of innovative product variants, the widespread adoption of western culture and cross-culture trends, and the growing product availability on e-commerce platforms are some of the major factors propelling the market.

Wine is an alcoholic beverage that is typically made from fermented grapes or other fruits. It is one of the oldest and most widely consumed alcoholic beverages in the world, with a rich history dating back thousands of years. The basic process of making wine involves the fermentation of crushed grapes or fruit juice by yeast, which converts the sugars in the juice into alcohol and carbon dioxide. There are many different types and styles of wine, including red wine, white wine, rose wine, and sparkling wine. The specific variety of grapes, the winemaking techniques, and the region where the grapes are grown all contribute to the unique flavors and characteristics of each type of wine.

The global wine market is experiencing growth driven by the growing trend of premiumization within the food and beverages (F&B) industry, coupled with consumers' increasing preference for unique and exotic flavors. Additionally, strategic collaborations between major players and wine manufacturers to adapt to ever-changing consumer preferences is also fostering market growth. Furthermore, the introduction of marijuana-infused beverages, including wines, beers, liqueurs, and spirits, is making a significant impact on market expansion. Besides, the emergence of the COVID-19 pandemic also played a role in market dynamics. Lockdown measures led to a surge in online and e-commerce retailing channels for wine purchases, driving market growth as consumers sought cost-effective options from the safety of their homes. Moreover, increased wine consumption is spurred by its associated health benefits. Younger demographics are embracing the trend of socializing at restaurants and bars, contributing to the market's growth. Lastly, wine brands' aggressive marketing and promotional efforts to reach a broader audience are providing further momentum to the expansion of the wine market.

Wine Market Trends/Drivers:

Introduction of innovative product variants

Wine producers are continually experimenting with new grape varieties, fermentation techniques, and aging processes to create wines with diverse flavor profiles. This innovation caters to consumers' evolving palates, allowing them to explore a wide range of taste experiences. Variants such as fruit-infused wines, botanical blends, and unique aging methods contribute to this diversity. Moreover, the introduction of wine variants that are perceived as healthier options is gaining traction. This includes organic, biodynamic, and low-alcohol wines. Health-conscious consumers are seeking products that align with their wellness goals, and innovative wine variants cater to this demand. Besides, winemakers are blending traditional winemaking methods with modern trends. For instance, the fusion of traditional winemaking techniques with elements of craft brewing has led to the creation of unique wine hybrids, such as beer-wine crossovers, which attract a diverse customer base.

Widespread adoption of western culture and cross-culture trends

As Western culture and lifestyle continue to influence societies around the world, there has been a notable shift in consumer preferences. Wine, particularly in Western countries, is often associated with sophistication, celebrations, and social gatherings. This perception has been embraced by consumers in many other regions, leading to increased interest in wine as a beverage of choice. Besides, western dining habits, which often include wine as a complement to meals, have been adopted by people in various cultures. As individuals explore international cuisines and dining experiences, they become more open to pairing wines with different dishes. This trend boosts wine consumption and drives the product demand. Moreover, the increasing travel and globalization have exposed individuals to diverse cultures and their culinary traditions. This exposure has led to a greater appreciation for wine as a universal beverage that can enhance the dining experience.

Rising product availability on e-commerce platforms

E-commerce platforms offer unparalleled convenience to consumers as with a few clicks, shoppers can browse through a vast selection of wines from around the world without leaving their homes. This accessibility is particularly appealing to individuals who do not have easy access to brick-and-mortar wine stores or specialty shops. Besides, online wine retailers typically have a broader and more diverse selection of wines compared to physical stores. This wide array of choices allows consumers to explore different grape varieties, regions, and styles, thereby expanding their wine preferences and knowledge. Moreover, e-commerce platforms often provide detailed product descriptions, customer reviews, and ratings. This information empowers consumers to make informed decisions about their wine purchases, even if they are not wine experts. It enhances transparency and helps shoppers select wines that align with their tastes and preferences.

Wine Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global wine market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, color and distribution channel.

Breakup by Product Type:

Still Wine

Sparkling Wine

Fortified Wine and Vermouth

Still wine represents the most popular product type

The report has provided a detailed breakup and analysis of the market based on the product type. This includes still wine, sparkling wine, and fortified wine and vermouth. According to the report, still wine represented the largest segment.

Still wine, which includes both red and white varieties, has a long and storied history that dates back centuries. It has been a part of many cultures and traditions, making it a well-established and familiar choice for consumers. This deep-rooted tradition contributes to its popularity. Besides, still wine is versatile and can be used in various settings, from casual gatherings to formal occasions. It pairs well with a wide range of foods, making it a versatile and adaptable choice for both everyday meals and special celebrations. It also offers a diverse range of flavor profiles, from the rich and bold characteristics of red wines to the crisp and refreshing qualities of white wines. This diversity appeals to a wide spectrum of tastes, ensuring there's a still wine option for virtually every palate.

Breakup by Color:

Red Wine

Rose Wine

White Wine

Red wine accounts for the majority of market share

A detailed breakup and analysis of the market based on the color has also been provided in the report. This includes red wine, rose wine, and white wine. According to the report, red wine represented the largest segment.

Red wine's flavor profile, characterized by notes of dark fruits, spices, and often oak, tends to appeal to a wide range of consumers. It offers a pleasing balance of sweetness, acidity, and tannins that many people find enjoyable. Besides, red wine's versatility when it comes to food pairing is a significant factor in its popularity. It complements a variety of dishes, including red meats, pasta, cheeses, and Mediterranean cuisine. This adaptability enhances the dining experience and encourages consumers to choose red wine when dining out or at home. Moreover, many red wines have the capacity to improve with age. Wine enthusiasts often appreciate the complexity and development of flavors that aged red wines offer. This encourages collectors and connoisseurs to invest in red wine for long-term cellaring.

Breakup by Distribution Channel:

Off-Trade

Supermarkets and Hypermarkets

Specialty Stores

Online Stores

Others

On-Trade

Wines are widely distributed through off-trade channels

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes off-trade (supermarkets and hypermarkets, specialty stores, online stores, and others) and on-trade. According to the report, off-trade channels represented the largest segment.

Off-trade channels provide consumers with a convenient and easily accessible way to purchase wine. People can buy wine along with their regular groceries or make planned purchases during store visits, saving them time and effort. Besides, retail stores and supermarkets have a widespread presence, making them easily accessible to a broad consumer base. This extensive reach ensures that wines are available to a wide range of customers, including those in urban and rural areas. Moreover, off-trade channels typically offer a diverse selection of wines, including different varietals, regions, and price points. Consumers can browse through a wide range of options and make informed choices based on their preferences and budgets.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Europe exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe has a long and storied history of winemaking that dates back thousands of years. Regions like Bordeaux and Burgundy in France, Tuscany in Italy, Rioja in Spain, and the Mosel Valley in Germany have been producing wine for centuries. This rich heritage has solidified Europe's reputation as a wine-producing powerhouse. Besides, Europe has a long and storied history of winemaking that dates back thousands of years. Regions like Bordeaux and Burgundy in France, Tuscany in Italy, Rioja in Spain, and the Mosel Valley in Germany have been producing wine for centuries. This rich heritage has solidified Europe's reputation as a wine-producing powerhouse. Moreover, European countries have well-established appellation systems that regulate wine production and labeling. These systems, such as the AOC (Appellation d'Origine Controlee) in France and the DOC (Denominazione di Origine Controllata) in Italy, ensure the quality and authenticity of wines produced in specific regions.

Competitive Landscape:

The competitive landscape of the market is characterized by the presence of multiple players that include established brands, emerging startups, and specialty manufacturers. Presently, leading companies are constantly innovating to create new and unique wine offerings. This includes experimenting with grape varieties, winemaking techniques, and aging processes to produce distinct and appealing wines that capture consumer interest. They are also expanding their product portfolios to include a broader range of wine styles and price points. This diversification allows them to cater to a wider customer base and adapt to changing consumer preferences. Moreover, Leading wine companies are adopting environmentally friendly practices, such as organic and biodynamic farming, sustainable packaging, and energy-efficient production processes. These efforts not only appeal to eco-conscious consumers but also help reduce costs and minimize environmental impact.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Accolade Wines

Asahi Group Holdings Ltd.

Bacardi Limited

Bronco Wine Company

Castel Freres

Chapel Down Group PLC

Constellation Brands Inc.

E. & J. Gallo Winery

Foley Family Wines

Pernod Ricard

The Wine Group

Treasury Wine Estates Limited

Recent Developments:

In May 2022, Accolade Wines launched zero-alcohol wine collection named 'Called &Then,' made using the company's de-alcoholizing technique named 'Zero Tech X technology.

In July 2021, E. & J. Gallo Winery partnered with Randall Grahm to release 'The Language of Yes', which is made from grapes varieties in California's diverse Central Coast AVA.

In April 2021, Constellation Brands launched a business unit for fine wine and craft spirits. The new fine wine and craft spirits include High West Whisky, Casa Noble Tequila, Mi Campo, Copper & Kings, Nelson's Green Brier Distillery, and The Real McCoy.

Key Questions Answered in This Report

  • 1. What was the size of the global wine market in 2023?
  • 2. What is the expected growth rate of the global wine market during 2024-2032?
  • 3. What are the key factors driving the global wine market?
  • 4. What has been the impact of COVID-19 on the global wine market?
  • 5. What is the breakup of the global wine market based on the product type?
  • 6. What is the breakup of the global wine market based on the color?
  • 7. What is the breakup of the global wine market based on the distribution channel?
  • 8. What are the key regions in the global wine market?
  • 9. Who are the key players/companies in the global wine market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Wine Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Still Wine
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Sparkling Wine
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Fortified Wine and Vermouth
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Color

  • 7.1 Red Wine
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Rose Wine
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 White Wine
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Off-Trade
    • 8.1.1 Market Trends
    • 8.1.2 Key Segments
      • 8.1.2.1 Supermarkets and Hypermarkets
      • 8.1.2.2 Specialty Stores
      • 8.1.2.3 Online Stores
      • 8.1.2.4 Others
    • 8.1.3 Market Forecast
  • 8.2 On-Trade
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Accolade Wines
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Asahi Group Holdings Ltd.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Bacardi Limited
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 SWOT Analysis
    • 14.3.4 Bronco Wine Company
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Castel Freres
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 Chapel Down Group PLC
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
    • 14.3.7 Constellation Brands Inc.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 E. & J. Gallo Winery
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 SWOT Analysis
    • 14.3.9 Foley Family Wines
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 Pernod Ricard
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 The Wine Group
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 Treasury Wine Estates Limited
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials