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ヘアシャンプー市場:製品タイプ、価格帯、流通チャネル、エンドユーザー、地域別、2024~2032年Hair Shampoo Market by Product Type, Price-Point, Distribution Channel, End User, and Region 2024-2032 |
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ヘアシャンプー市場:製品タイプ、価格帯、流通チャネル、エンドユーザー、地域別、2024~2032年 |
出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 136 Pages
納期: 2~3営業日
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世界のヘアシャンプー市場規模は2023年に360億米ドルに達しました。今後、IMARC Groupは、2024~2032年にかけて2.9%の成長率(CAGR)を示し、2032年までに469億米ドルに達すると予測しています。ハーバルヘアシャンプーへの需要の高まり、eコマースサイトによる容易な入手、ドライシャンプーへの需要の高まりなどが、市場を牽引する主要要因です。
ヘアシャンプーは、頭皮と髪を洗浄するために使用されるヘアケア製品です。洗浄剤やその他の合成成分を含み、環境汚染物質、皮脂、汗、オイルやスプレーのような他のヘア製品の除去を助ける。ラウリル硫酸ナトリウム(SLS)などの界面活性剤とコカミドプロピルベタインを水に混ぜて製造されます。クラリファイング、カラープロテクト、モイスチャライジング、ツーインワン、ボリューマイジングなど様々なタイプがあります。オイルやシリコンなどのコンディショニング成分が髪に塗布され、うるおいを与えます。ミネラル、植物エキス、ビタミン、天然オイルを与え、毛包を刺激し、頭皮のヒリヒリ感や炎症を和らげるヘアトリートメント。髪をサラサラに保ち、傷んだ髪を補修します。すすぎが簡単で、皮膚や目への刺激が少ないため、シャンプーの需要は世界的に高まっています。
現在、環境汚染の増加やライフスタイルの変化により、個人の間でヘアシャンプーの使用が増加していることが、市場の成長を支える重要な要因の一つとなっています。これに加えて、必須オイルや栄養を与えて毛包を強化する天然成分を含むハーブヘアシャンプーの需要が増加しています。これは、世界中の個人の所得水準の上昇とともに、市場の成長を促進しています。さらに、ヘアシャンプーを使用することの利点に関する大衆の意識の高まりは、業界の投資家に有利な成長機会を提供しています。さらに、この業界で事業を展開する主要メーカーは、抜け毛、フケ、薄毛など、髪にまつわる数多くの問題に対処するための革新的な製品を発表しています。また、顧客基盤を拡大するため、さまざまなマーケティング戦略にも注力しています。これとは別に、オフラインやオンラインの流通チャネルを通じてヘアシャンプーが広く入手可能であることと、eコマース業界の拡大が相まって、市場の成長を強化しています。さらに、毛髪の強度と弾力性を高めながら健康を回復させるために、消費者の間で頭皮ケア製品に対する需要が増加しています。これに加えて、水を使わずに髪をみずみずしく清潔に見せるドライシャンプーの需要の高まりが、市場にプラスの影響を与えています。
The global hair shampoo market size reached US$ 36.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 46.9 Billion by 2032, exhibiting a growth rate (CAGR) of 2.9% during 2024-2032. The rising demand for herbal hair shampoos, easy availability through e-commerce websites, and the growing demand for dry shampoo represent some of the key factors driving the market.
Hair shampoo is a hair care product used to clean the scalp and hair. It has detergents and other synthetic ingredients that assist in removing environmental pollutants, sebum and sweat, and other hair products like oils and sprays. It is manufactured by mixing surfactants, such as sodium lauryl sulfate (SLS), with Cocamidopropyl betaine in water. It is available in various types, such as clarifying, color-protecting, moisturizing, two-in-one, and volumizing. It offers oils, silicone, or other conditioning ingredients to hair that leave a coating for producing more moisture. It aids in stimulating the hair follicles by providing minerals, botanical extracts, vitamins, and natural oils and hair treatment for soothing tingling and irritation-prone scalp. It finds applications in keeping hair silky and smooth and repairing damaged hair. As it is easy to rinse and causes minimum skin and eye irritation, the demand for shampoo is rising worldwide.
At present, the increasing use of hair shampoos among individuals due to the rising environmental pollution and changing lifestyles represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for herbal hair shampoos that contain natural ingredients to strengthen hair follicles by giving essential oils and nourishment. This, along with inflating income levels of individuals across the globe, is propelling the growth of the market. In addition, the rising awareness among the masses about the benefits of using hair shampoos is offering lucrative growth opportunities to industry investors. Moreover, key manufacturers operating in the industry are introducing innovative products to address numerous hair-related problems, such as hair fall, dandruff, and thinning. They are also focusing on various marketing strategies to expand their customer base. Apart from this, the wide availability of hair shampoos through offline and online distribution channels, coupled with the expanding e-commerce industry, is strengthening the growth of the market. Additionally, there is an increase in the demand for scalp care products among consumers to restore the health of the hair while enhancing its strength and elasticity. This, along with the growing demand for dry shampoo to give hair a fresher and cleaner appearance without the use of water, is positively influencing the market.
IMARC Group provides an analysis of the key trends in each segment of the global hair shampoo market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, price-point, distribution channel, and end user.
Medicated
Non-Medicated
The report has provided a detailed breakup and analysis of the hair shampoo market based on the product type. This includes medicated and non-medicated. According to the report, non-medicated represented the largest segment.
Low
Medium
High
A detailed breakup and analysis of the hair shampoo market based on price-point has also been provided in the report. This includes low, medium, and high. According to the report, medium accounted for the largest market share.
Hypermarkets and Supermarkets
Drug Stores or Pharmacy
Mass Merchandiser
Departmental Stores
Mono-Brand Stores
Specialty Stores
Online Sales Channel
A detailed breakup and analysis of the hair shampoo market based on the distribution channel has also been provided in the report. This includes hypermarkets and supermarkets, drug stores or pharmacy, mass merchandiser, departmental stores, mono-brand stores, specialty stores, and online sales channel. According to the report, hypermarkets and supermarkets accounted for the largest market share.
Men
Women
Kids
A detailed breakup and analysis of the hair shampoo market based on end-user has also been provided in the report. This includes men, women, and kids. According to the report, women accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the report, North America was the largest market for hair shampoo. Some of factors driving the North America hair shampoo market included the growing concern among the masses about split-ends and scalp damage, increasing social media trend, rising number of specialty stores, etc.
Competitive Landscape
The report has also provided a comprehensive analysis of the competitive landscape in the global hair shampoo market. Detailed profiles of all major companies have also been provided. Some of the companies include Amway Corp., Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, L'Oreal S.A., Marico Limited, Natura & Co., Oriflame Cosmetics AG, The Estee Lauder Companies Inc., The Procter & Gamble Company, Unilever plc, Wella Operations US LLC, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report