ビスケット市場レポート：製品タイプ、原料、包装タイプ、流通チャネル、地域別、2024～2032年

世界のビスケット市場規模は2023年に1,232億米ドルに達しました。今後、IMARC Groupは、市場が2032年までに1,832億米ドルに達し、2024～2032年の間に4.4%の成長率（CAGR）を示すと予測しています。利便性の高いスナッキングオプションへの嗜好の高まり、さまざまなフレーバー、テクスチャー、形態の革新的な製品の採用、オンライン・プラットフォームで簡単に製品を入手できることなどが、市場を推進している主要要因です。

ビスケットとは、小麦粉を主原料として焼かれたスナックやお菓子で、一般的にサクサクとした食感で乾燥しています。小麦粉、砂糖、バターまたは植物油、卵、ベーキングパウダーや重曹のような膨張剤、香料などの材料で構成されます。生地や生地を成形し、カリッと固まるまで焼く。ビスケットはスナック、デザート、紅茶やコーヒーのお供として人気があります。様々な形、大きさ、風味で作られ、プレーン、クリーム入り、サンドウィッチ、ウエハー風、ショートブレッド、ダイジェスティブなど、幅広い種類があります。

市場を牽引しているのは、食習慣や嗜好の変化による間食文化の拡大です。ビスケットは食事の合間にスナックとして食べることが多く、素早くエネルギーを補給できます。ビスケットは便利で携帯しやすいため、間食によく選ばれ、市場の成長に貢献しています。加えて、食品市場のグローバリゼーションと国際貿易の増加により、ビスケット・ブランドの新市場への進出が促進されています。したがって、さまざまな地域の多様なビスケット製品が入手可能になり、食の嗜好が異文化間で交流されることも、成長を促す大きな要因となっています。スーパーマーケット、ハイパーマーケット、コンビニエンスストアを含む組織小売の拡大により、ビスケット製品の棚スペースと視認性が向上しています。これによりビスケットへのアクセスが容易になり、消費者の利便性が向上し、市場の成長に寄与しています。

ビスケット市場の動向と促進要因：

便利な間食オプションへの嗜好の高まり

消費者のライフスタイルが忙しくなり、時間に制約されるようになるにつれて、外出先やちょっとした休憩時間に食べられる便利な間食オプションに対する需要が高まっています。ビスケットは、持ち運びができ、包装済みで、追加の調理を必要としないため、このニーズを満たしています。手軽で利用しやすいスナックとして、利便性がビスケット需要の原動力となっています。さらに、消費者は完全な食事を取る代わりに、1日を通して頻繁に間食を取ることを選ぶようになっています。ビスケットは便利で手軽な間食の選択肢となり、こうした新しい消費パターンに適合します。その上、多くのビスケットブランドが個包装やポーションコントロール包装を提供しており、外出先での消費に便利です。こうした1回分ずつのパッケージは、消費者のポーション・コントロールへの欲求に応えるもので、ポーション分けや保存の心配なしにスナックを楽しむことができるため、市場の成長に寄与しています。

革新的製品の採用

消費者は、新鮮でユニークな体験を提供する斬新な商品に惹かれることが多いです。革新的なフレーバー、原料の組み合わせ、製品フォーマットの採用は、消費者の関心を引き、売上とブランドロイヤルティの向上につながります。さらに、メーカーは革新的なビスケット製品を投入することで、未開拓の新しい市場セグメントを開拓しています。例えば、グルテンフリー、ビーガン、オーガニックのビスケットオプションの登場は、特殊な食生活やライフスタイルに対する需要の高まりに対応するものです。これと相まって、ユニークな原料、職人の技、豪華なパッケージを特徴とするプレミアム・ビスケットやグルメ・ビスケットの発売が、市場成長にプラスの影響を与えています。

オンラインプラットフォームでの容易な製品入手

オンラインプラットフォームは、さまざまなブランドやメーカーの幅広いビスケット製品への便利なアクセスを消費者に記載しています。消費者は自宅や外出先から、さまざまな選択肢を閲覧し、価格を比較し、レビューを読み、購入することができます。このようにアクセシビリティが向上することで、実店舗へのアクセスが容易でなかったり、地元にビスケットの多様な品揃えがなかったりする消費者にも、ビスケット製品のリーチが広がります。さらに、オンラインプラットフォームは、小規模でニッチなビスケットブランドがより多くの消費者にリーチすることを可能にします。こうしたプラットフォームは、オーガニック、グルテンフリー、ビーガン、国際品種など、地元の店舗では入手が限られるような特殊なビスケット製品にスペースを提供しています。これはまた、市場の成長にプラスの推進力を与えています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のビスケット市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• クラッカーとセイボリービスケット
  • 市場動向
  • 主要セグメント
    • プレーンクラッカー
    • フレーバークラッカー
  • 市場予測
• スイートビスケット
  • 市場動向
  • 主要セグメント
    • プレーンビスケット
    • クッキー
    • サンドイッチ・ビスケット
    • チョコレート・コーティング・ビスケット
    • その他
  • 市場予測

第7章 市場内訳：原料別

• 小麦
• オート麦
• ミレット
• その他

第8章 市場内訳：包装タイプ別

• パウチ・パケット
• 瓶
• 箱
• その他

第9章 市場内訳：流通チャネル別

• スーパーマーケット、ハイパーマーケット
• コンビニエンスストア
• 独立系ベーカリー
• オンラインストア
• その他

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Bahlsen GmbH & Co. KG
  • Britannia Industries Limited
  • Burton's Biscuit Company
  • ITC Limited
  • Kellogg Company
  • Lotus Bakeries Corporate
  • Mondelez International Inc.
  • Nestle S.A.
  • Parle Products Private Limited
  • Pladis Global
  • Walker's Shortbread

List of Figures

• Figure 1: Global: Biscuits Market: Major Drivers and Challenges
• Figure 2: Global: Biscuits Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Biscuits Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Biscuits Market: Breakup by Product Type (in %), 2023
• Figure 5: Global: Biscuits Market: Breakup by Ingredient (in %), 2023
• Figure 6: Global: Biscuits Market: Breakup by Packaging Type (in %), 2023
• Figure 7: Global: Biscuits Market: Breakup by Distribution Channel (in %), 2023
• Figure 8: Global: Biscuits Market: Breakup by Region (in %), 2023
• Figure 9: Global: Biscuits (Crackers and Savory Biscuits) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Biscuits (Crackers and Savory Biscuits) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Biscuits (Sweet Biscuits) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Biscuits (Sweet Biscuits) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Biscuits (Wheat) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Biscuits (Wheat) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Biscuits (Oats) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Biscuits (Oats) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Biscuits (Millets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Biscuits (Millets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Biscuits (Other Ingredients) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Biscuits (Other Ingredients) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Biscuits (Pouches/Packets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Biscuits (Pouches/Packets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Biscuits (Jars) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Biscuits (Jars) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Biscuits (Boxes) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Biscuits (Boxes) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Biscuits (Other Packaging Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Biscuits (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Biscuits (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Biscuits (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Global: Biscuits (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Global: Biscuits (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Global: Biscuits (Independent Bakery) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Global: Biscuits (Independent Bakery) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Global: Biscuits (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Global: Biscuits (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Global: Biscuits (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Global: Biscuits (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: North America: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: North America: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: United States: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: United States: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: Canada: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: Canada: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Asia-Pacific: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Asia-Pacific: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: China: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: China: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: Japan: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: Japan: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: India: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: India: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: South Korea: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: South Korea: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Australia: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Australia: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Indonesia: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Indonesia: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Others: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Others: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Europe: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Europe: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: Germany: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: Germany: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: France: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: France: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: United Kingdom: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: United Kingdom: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Italy: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: Italy: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Spain: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Spain: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Russia: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Russia: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Others: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Others: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Latin America: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Latin America: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 79: Brazil: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 80: Brazil: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 81: Mexico: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 82: Mexico: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 83: Others: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 84: Others: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 85: Middle East and Africa: Biscuits Market: Sales Value (in Million US$), 2018 & 2023
• Figure 86: Middle East and Africa: Biscuits Market: Breakup by Country (in %), 2023
• Figure 87: Middle East and Africa: Biscuits Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 88: Global: Biscuits Industry: SWOT Analysis
• Figure 89: Global: Biscuits Industry: Value Chain Analysis
• Figure 90: Global: Biscuits Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Biscuits Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Biscuits Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
• Table 3: Global: Biscuits Market Forecast: Breakup by Ingredient (in Million US$), 2024-2032
• Table 4: Global: Biscuits Market Forecast: Breakup by Packaging Type (in Million US$), 2024-2032
• Table 5: Global: Biscuits Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 6: Global: Biscuits Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Biscuits Market: Competitive Structure
• Table 8: Global: Biscuits Market: Key Players

The global biscuits market size reached US$ 123.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 183.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032. The rising preference toward convenience snacking options, the introduction of innovative products in various flavors, textures, and shapes, and the easy product availability on online platforms are some of the major factors propelling the market.

Biscuits are baked, flour-based snacks or treats that are typically crisp and dry. They consist of ingredients such as flour, sugar, butter or vegetable oil, eggs, leavening agents like baking powder or baking soda, and flavorings. The dough or batter is formed into shapes and then baked until they become crispy or firm. Biscuits are popular as a snack, dessert, or accompaniment to tea or coffee. They are made in various shapes, sizes, and flavors and can be found in a wide range of varieties, including plain, cream-filled, sandwiched, wafer-style, shortbread, digestive, and many more.

The market is primarily driven by the growing snacking culture due to changing eating habits and preferences. Biscuits are often consumed as snacks between meals, providing a quick energy boost. The convenience and portability of biscuits make them a popular choice for snacking, contributing to market growth. In addition, the globalization of food markets and increased international trade have facilitated the expansion of biscuit brands into new markets. Hence, the availability of diverse biscuit products from different regions and the cross-cultural exchange of culinary preferences represents another major growth-inducing factor. The expansion of organized retail, including supermarkets, hypermarkets, and convenience stores, provides increased shelf space and visibility for biscuit products. This facilitates easy access to biscuits, enhancing consumer convenience and contributing to market growth.

Biscuits Market Trends/Drivers:

The rising preference toward convenient snacking options

As consumers' lifestyles become busier and time-constrained, there is a growing demand for convenient snacking options that can be consumed on-the-go or during quick breaks. Biscuits fulfill this need as they are portable, pre-packaged, and require no additional preparation. The convenience factor drives the demand for biscuits as an easy and accessible snack. Moreover, consumers are increasingly opting for frequent snacking throughout the day instead of having full meals. Biscuits serve as a convenient and quick snacking option, fitting into these new consumption patterns. Besides, many biscuit brands offer individually wrapped or portion-controlled packages, making them convenient for on-the-go consumption. These single-serve packages cater to consumers' desire for portion control, allowing them to enjoy a snack without the need for portioning or storage concerns, thus contributing to market growth.

The introduction of innovative products

Consumers are often drawn to new and novel offerings that provide a fresh and unique experience. The introduction of innovative flavors, ingredient combinations, or product formats is generating consumer engagement, leading to increased sales and brand loyalty. In addition, manufacturers are tapping into new and untapped market segments by introducing innovative biscuit products. For example, the advent of gluten-free, vegan, or organic biscuit options caters to the growing demand for specialty diets and lifestyles. This, coupled with the launch of premium and gourmet biscuits, featuring unique ingredients, artisanal craftsmanship, or luxury packaging is positively influencing the market growth.

The easy product availability on online platforms

Online platforms provide consumers convenient access to a wide range of biscuit products from various brands and manufacturers. Customers can browse different options, compare prices, read reviews, and make purchases from the comfort of their homes or on-the-go. This increased accessibility expands the reach of biscuit products to consumers who may not have easy access to physical stores or a diverse selection of biscuits locally. Moreover, online platforms enable smaller and niche biscuit brands to reach a wider consumer audience. These platforms provide a space for specialty biscuit products, such as organic, gluten-free, vegan, or international varieties, which may have limited availability in local stores. This is also providing a positive thrust to market growth.

Biscuits Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global biscuits market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, ingredient, packaging type and distribution channel.

Breakup by Product Type:

Crackers and Savory Biscuits

Plain Crackers

Flavored Crackers

Sweet Biscuits

Plain Biscuits

Cookies

Sandwich Biscuits

Chocolate-coated Biscuits

Others

Sweet biscuits dominate the market

The report has provided a detailed breakup and analysis of the biscuits market based on the product type. This includes crackers and savory biscuits (plain crackers, and flavored crackers) and sweet biscuits (plain biscuits, cookies, sandwich biscuits, chocolate-coated biscuits, and others. According to the report, sweet biscuits represented the largest segment.

Sweet biscuits have long been a popular choice among consumers worldwide. The sweet flavor profile appeals to a broad range of tastes and preferences, making them a go-to option for indulgence and enjoyment. Moreover, these biscuits come in a wide range of flavors, textures, and forms such as classic butter cookies, chocolate chip cookies, cream-filled sandwich biscuits, wafer biscuits, and more that offer a diverse selection to consumers. This versatility and variety contribute to the dominance of sweet biscuits in the market. Besides, sweet biscuits are often perceived as snacks or desserts that provide a satisfying treat or a quick energy boost. They are enjoyed on their own, paired with beverages like tea or coffee, or used as ingredients in desserts and recipes. This snack and dessert appeal of sweet biscuits makes them a popular choice among consumers looking for a quick and enjoyable indulgence.

Breakup by Ingredient:

Wheat

Oats

Millets

Others

Wheat holds the largest share in the biscuits industry

A detailed breakup and analysis of the biscuits market based on the ingredient has also been provided in the report. This includes wheat, oats, millets, and others. According to the report, wheat accounted for the largest market share.

Wheat is a staple grain that is widely recognized for its nutritional value. It is a rich source of carbohydrates, dietary fiber, and various essential nutrients such as vitamins and minerals. Wheat-based biscuits can provide a substantial amount of energy, making them a satisfying and nourishing snack option. Moreover, consumers are familiar with the taste, texture, and aroma of wheat-based biscuits, which contributes to their preference and widespread acceptance. In addition, wheat flour possesses desirable functional properties for biscuit production as it contributes to the dough structure, provides texture and volume, and assists in the browning and flavor development during baking, thus accelerating its adoption in production of biscuits.

Nowadays, as consumers increasingly prioritize health and wellness, there is a growing demand for healthier biscuit options made with grains like oats and millets. In addition, they are naturally gluten-free, making them suitable for individuals with gluten intolerance or celiac disease, thus increasing their market share.

Breakup by Packaging Type:

Pouches/Packets

Jars

Boxes

Others

Pouches/Packets represent the leading market segment

A detailed breakup and analysis of the biscuits market based on the packaging type has also been provided in the report. This includes pouches/packets, jars, boxes, and others. According to the report, pouches/packets accounted for the largest market share.

Pouches or packets offer convenience to consumers as individually wrapped or portion-controlled biscuit packets are easy to carry, store, and can be consumed on-the-go. They eliminate the need for additional packaging or storage containers, making them suitable for busy lifestyles and snacking occasions. In addition, pouches or packets often provide better protection against moisture, air, and light, preserving the freshness and quality of biscuits. This extends the shelf life of the products, ensuring that consumers can enjoy biscuits for longer periods without compromising taste or texture. Moreover, pouches or packets can be designed with eye-catching graphics, colors, and branding elements, enhancing their on-shelf visibility. The attractive packaging helps draw consumer attention and facilitates brand recognition and differentiation in a competitive market, thus strengthening the dominance of packets in the market.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Independent Bakery

Online Stores

Others

Biscuits are majorly distributed through supermarkets and hypermarkets

A detailed breakup and analysis of the biscuits market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, independent bakery, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets offer a wide range of products, including various biscuit brands, flavors, and types. These retail outlets provide ample shelf space to accommodate a diverse selection of biscuits, catering to different consumer preferences and demands. The extensive product range available in supermarkets and hypermarkets ensures that consumers have a variety of options. Moreover, these stores provide ample space for displaying different packaging formats, including convenient pouches, boxes, and multipacks. The packaging formats are designed to enhance product visibility and consumer appeal, making it easier for shoppers to locate and select their desired biscuit products.

Online platforms offer convenience and time-saving benefits to consumers. They can easily search for specific biscuit products, filter results based on their preferences, and have the products delivered to their doorstep. This eliminates the need for physical store visits, saving time and effort. This convenience factor contributes to the growing preference for purchasing biscuits online.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific exhibits a clear dominance, accounting for the largest biscuits market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

Asia Pacific is home to a significant portion of the global population, including highly populous countries such as China and India. The large consumer base in the region drives the demand for biscuits, resulting in a substantial market size. Moreover, the region is experiencing rapid urbanization and changing lifestyles, which is escalating the demand for packaged and easily accessible food options, including biscuits. The expansion of organized retail, such as supermarkets, hypermarkets, and convenience stores, has played a crucial role in the growth of the biscuits market in Asia Pacific. These modern retail formats provide better shelf space, visibility, and distribution networks for biscuit products, making them easily accessible to consumers.

Europe is also witnessing significant growth in recent years due to the increasing number of players entering the market and the rising demand for convenient snacking options among individuals.

Competitive Landscape:

The competitive landscape of the biscuit market is characterized by the presence of numerous players, ranging from multinational corporations to regional and local manufacturers. The market is highly competitive, with companies striving to differentiate their products, expand their market reach, and capture consumer demand. Presently, companies are investing in research and development (R&D) activities to introduce new flavors, textures, packaging formats, and healthier variants of biscuits. They are also developing gluten-free, organic and natural ingredient-based, and functional biscuits with added nutritional benefits to expand their consumer base. Moreover, various key players are investing in aggressive marketing strategies to strengthen their foothold in the market. They are also engaging in mergers, acquisitions (M&As), strategic alliances and partnerships with other brands to gain access to new markets, technologies, or distribution channels.

The report has provided a comprehensive analysis of the competitive landscape in the global biscuits market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Bahlsen GmbH & Co. KG

Britannia Industries Limited

Burton's Biscuit Company

ITC Limited

Kellogg Company

Lotus Bakeries Corporate

Mondelez International Inc.

Nestle S.A.

Parle Products Private Limited

Pladis Global

Walker's Shortbread

Recent Developments:

Mondelez International acquired Chipita Global SA, one of the European leaders in croissants and baked snacks such as bagel chips, cake bars, and biscuits, to expand its current product portfolio.

Kellogg Company introduced two thinner and crispier crackers under the Club and Town House brands. The company introduced these crackers in sea salt, ranch flavor, sea salt, and black pepper.

Britannia Industries Limited has expanded its product portfolio to include healthier and premium biscuit options. They have launched products like NutriChoice and Marie Gold Heavens that cater to health-conscious consumers.

Key Questions Answered in This Report

• 1. What was the size of the global biscuits market in 2023?
• 2. What is the expected growth rate of the global biscuits market during 2024-2032?
• 3. What are the key factors driving the global biscuits market?
• 4. What has been the impact of COVID-19 on the global biscuits market?
• 5. What is the breakup of the global biscuits market based on the product type?
• 6. What is the breakup of the global biscuits market based on the ingredient?
• 7. What is the breakup of the global biscuits market based on the packaging type?
• 8. What is the breakup of the global biscuits market based on the distribution channel?
• 9. What are the key regions in the global biscuits market?
• 10. Who are the key players/companies in the global biscuits market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Biscuits Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Crackers and Savory Biscuits
  • 6.1.1 Market Trends
  • 6.1.2 Key Segments
    • 6.1.2.1 Plain Crackers
    • 6.1.2.2 Flavored Crackers
  • 6.1.3 Market Forecast
• 6.2 Sweet Biscuits
  • 6.2.1 Market Trends
  • 6.2.2 Key Segments
    • 6.2.2.1 Plain Biscuits
    • 6.2.2.2 Cookies
    • 6.2.2.3 Sandwich Biscuits
    • 6.2.2.4 Chocolate-coated Biscuits
    • 6.2.2.5 Others
  • 6.2.3 Market Forecast

7 Market Breakup by Ingredient

• 7.1 Wheat
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Oats
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Millets
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Packaging Type

• 8.1 Pouches/Packets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Jars
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Boxes
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Distribution Channel

• 9.1 Supermarkets and Hypermarkets
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Convenience Stores
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Independent Bakery
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Online Stores
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Others
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Bahlsen GmbH & Co. KG
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 Britannia Industries Limited
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
    • 15.3.2.3 Financials
    • 15.3.2.4 SWOT Analysis
  • 15.3.3 Burton's Biscuit Company
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 ITC Limited
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
    • 15.3.4.3 Financials
    • 15.3.4.4 SWOT Analysis
  • 15.3.5 Kellogg Company
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
    • 15.3.5.3 Financials
    • 15.3.5.4 SWOT Analysis
  • 15.3.6 Lotus Bakeries Corporate
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
    • 15.3.6.3 Financials
  • 15.3.7 Mondelez International Inc.
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
    • 15.3.7.3 Financials
    • 15.3.7.4 SWOT Analysis
  • 15.3.8 Nestle S.A.
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
    • 15.3.8.3 Financials
    • 15.3.8.4 SWOT Analysis
  • 15.3.9 Parle Products Private Limited
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Pladis Global
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
  • 15.3.11 Walker's Shortbread
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio