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デジタルOOH広告市場レポート:フォーマットタイプ、用途、エンドユーザー、地域別、2024年~2032年

Digital OOH Advertising Market Report by Format Type, Application, End-User, and Region 2024-2032

出版日: | 発行: IMARC | ページ情報: 英文 144 Pages | 納期: 2~3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.58円
デジタルOOH広告市場レポート:フォーマットタイプ、用途、エンドユーザー、地域別、2024年~2032年
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のデジタルOOH広告市場規模は2023年に194億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて10.8%の成長率(CAGR)を示し、2032年までに498億米ドルに達すると予測しています。大幅な技術進歩、データ主導のターゲティングとパーソナライゼーション、リーチの拡大、文脈に沿ったコンテンツ配信、環境対応、費用対効果などが、この業界を推進する主な要因となっています。

デジタル・アウト・オブ・ホーム(DOOH)広告は、LEDビルボードやスクリーンなどのデジタル・ディスプレイを活用して、ダイナミックでロケーション・ベースの広告コンテンツを配信する現代的なマーケティング戦略です。これらのディスプレイは、人通りの多い公共エリアや交通の要所、ショッピングモールなどの一等地に設置されます。従来の静的なビルボードに比べ、DOOH広告は複数の広告をローテーションで、多くの場合リアルタイムで表示することができます。この広告形態は、視覚的に説得力があり、文脈に関連したコンテンツで視聴者を惹きつけることができるため、人気を集めています。DOOHキャンペーンは、リモートで管理・更新できるため、広告主は、変化する人口統計やマーケティング目的に合わせて、メッセージングを迅速に適応させることができます。

世界のデジタルOOH広告業界は、広告におけるデジタル技術の採用増加によって力強い成長を遂げています。これに加えて、ダイナミックで魅力的なコンテンツ配信を提供する製品の普及が、業界拡大への明るい見通しを生み出しています。さらに、従来の印刷媒体からデジタルフォーマットへの移行により、広告主は特定の人口層や地域を正確にターゲットにできるようになり、投資収益率(ROI)の向上と広告費の効率化につながっていることも、市場の成長に寄与しています。これに加えて、DOOHがリアルタイムのコンテンツ更新やインタラクティブな体験を提供できることで、視聴者のエンゲージメントやブランドの認知度が高まり、市場拡大の一助となっています。さらに、高速インターネット接続の普及とディスプレイ技術の進歩が市場拡大を促進し、より活気に満ちたインパクトのある広告キャンペーンを可能にしています。これとは別に、DOOHにおけるデータ分析とプログラマティック広告の統合は、広告パフォーマンスのより良い測定とコンテンツのパーソナライゼーションを可能にし、キャンペーン最適化のためのデータ駆動型インサイトを求める広告主にとってますます魅力的なものとなっており、市場を前進させています。

デジタルOOH広告市場の動向と促進要因:

デジタル技術の進化

デジタル技術の急速な進化は、DOOH広告業界の成長を支える主要な原動力となっています。従来の静的なビルボードは、LEDスクリーン、インタラクティブ・キオスク、デジタル・サイネージなどのダイナミックなデジタル・ディスプレイに取って代わられつつあります。これらのデジタル・フォーマットにより、広告主は通行人の注意を引く、視覚的に魅力的で魅力的なコンテンツを提供することができます。さらに、デジタル・ディスプレイの柔軟性により、リアルタイムのコンテンツ更新や遠隔管理が可能になるため、広告主は市場の状況やイベント、人口統計の変化に応じて、メッセージングを迅速に適応させることができます。テクノロジーの進歩に伴い、DOOHは、ターゲットとなる視聴者とつながる革新的な方法を求める広告主にとって、さらに魅力的な選択肢となっています。

データ主導のターゲティングとパーソナライゼーション

DOOH広告がデータ主導型のターゲティングとパーソナライゼーションを活用できることは、もう一つの大きな成長要因として作用しています。データ分析とプログラマティック広告の統合により、広告主はオーディエンスの行動、嗜好、人口統計に関する洞察を集めることができます。このデータは、高度にターゲット化された関連性の高い広告キャンペーンを作成するために使用することができます。これと同時に、DOOHは、時間帯、天候、特定の場所への近さに基づいて、異なるコンテンツを表示することができます。このレベルのパーソナライゼーションは、広告の効果を高め、視聴者の全体的な体験を向上させ、業界の成長を強化します。さらに、広告主はROI向上のためにキャンペーンを最適化できるため、DOOHは測定可能で効率的な広告ソリューションを求める人々にとって魅力的な選択肢となります。

リーチの拡大とエンゲージメントの強化

DOOH広告の世界なリーチとエンゲージメントの強化は、その成長に大きく貢献しています。DOOHディスプレイは、人通りの多い公共エリア、交通機関のハブ、ショッピングモール、その他の目立つ場所に戦略的に設置されます。そのため、広告主は国内外の消費者を含む広大で多様なオーディエンスにリーチできます。さらに、モーショングラフィックス、ビデオ、インタラクティブ性を含むDOOHコンテンツのダイナミックな性質は、視聴者を魅了し、広告メッセージとのインタラクションを促します。これに伴い、インタラクティブなタッチスクリーン、QRコード、モバイル統合により、視聴者は購入や追加情報へのアクセスなど、即座に行動を起こすことができます。このようなレベルのエンゲージメントは、ブランド認知を促進し、広告主とターゲットオーディエンスとの直接的なつながりを育むため、DOOHは、永続的な印象を与えたいブランドにとって魅力的な選択肢となります。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 デジタルOOH広告の世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場内訳:フォーマットタイプ別
  • 市場内訳:用途別
  • 市場内訳:エンドユーザー別
  • 市場内訳:地域別
  • 市場予測

第6章 市場内訳:フォーマットタイプ別

  • デジタル看板
    • 市場動向
    • 市場予測
  • 動画広告
    • 市場動向
    • 市場予測
  • アンビエント広告
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳:用途別

  • 屋外
    • 市場動向
    • 市場予測
  • 屋内
    • 市場動向
    • 市場予測

第8章 市場内訳:エンドユーザー別

  • 小売
    • 市場動向
    • 市場予測
  • レジャー
    • 市場動向
    • 市場予測
  • バンキング
    • 市場動向
    • 市場予測
  • 運輸
    • 市場動向
    • 市場予測
  • 教育
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳:地域別

  • 欧州
    • 市場動向
    • 市場予測
  • 北米
    • 市場動向
    • 市場予測
  • アジア太平洋
    • 市場動向
    • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場予測
  • ラテンアメリカ
    • 市場動向
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • APG|SGA
    • Clear Channel Outdoor Holdings Inc.
    • Global Media
    • JCDecaux
    • Lamar Advertising Company
    • oOh!media Limited
    • Outfront Media Inc.
    • Stroer
図表

List of Figures

  • Figure 1: Global: Digital OOH Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: Digital OOH Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Digital OOH Advertising Market: Breakup by Format Type (in %), 2023
  • Figure 4: Global: Digital OOH Advertising Market: Breakup by Application (in %), 2023
  • Figure 5: Global: Digital OOH Advertising Market: Breakup by End-User (in %), 2023
  • Figure 6: Global: Digital OOH Advertising Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Digital OOH Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 8: Global: Digital OOH Advertising Industry: SWOT Analysis
  • Figure 9: Global: Digital OOH Advertising Industry: Value Chain Analysis
  • Figure 10: Global: Digital OOH Advertising Industry: Porter's Five Forces Analysis
  • Figure 11: Global: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Digital OOH Advertising (Other End-Users) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Digital OOH Advertising (Other End-Users) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Europe: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Europe: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: North America: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: North America: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Asia Pacific: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Asia Pacific: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Middle East and Africa: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Middle East and Africa: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Latin America: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Latin America: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

  • Table 1: Global: Digital OOH Advertising Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2024-2032
  • Table 3: Global: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 4: Global: Digital OOH Advertising Market Forecast: Breakup by End-User (in Million US$), 2024-2032
  • Table 5: Global: Digital OOH Advertising Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Digital OOH Advertising Market Structure
  • Table 7: Global: Digital OOH Advertising Market: Key Players
目次
Product Code: SR112024A1312

Abstract

The global digital OOH advertising market size reached US$ 19.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 49.8 Billion by 2032, exhibiting a growth rate (CAGR) of 10.8% during 2024-2032. Significant technological advancements, data-driven targeting and personalization, expanded reach, contextual content delivery, eco-friendliness, and cost-effectiveness are some of the major factors propelling the industry.

Digital out-of-home (DOOH) advertising is a contemporary marketing strategy that utilizes digital displays, such as LED billboards and screens, to deliver dynamic and location-based advertising content. These displays are situated in high-traffic public areas, transportation hubs, shopping malls, and other prime locations. Compared to traditional static billboards, DOOH advertising can showcase multiple advertisements in rotation, often in real time. This form of advertising is gaining popularity due to its ability to engage audiences with visually compelling and contextually relevant content. DOOH campaigns can be remotely managed and updated, allowing advertisers to adapt their messaging swiftly to suit changing demographics or marketing objectives.

The global digital OOH advertising industry is experiencing robust growth driven by the increasing adoption of digital technology in advertising. Besides this, the widespread product adoption as it offers dynamic and engaging content delivery is creating a positive outlook for industry expansion. Moreover, the shift from traditional print to digital formats, allowing advertisers to target specific demographics and geographies with precision, leading to higher return on investment (ROI) and more efficient ad spend is contributing to the market's growth. In addition to this, the ability of DOOH to provide real-time content updates and interactive experiences enhances audience engagement and brand visibility, aiding in market expansion. Furthermore, the proliferation of high-speed internet connectivity and advancements in display technology are catalyzing market expansion, enabling more vibrant and impactful advertising campaigns. Apart from this, the integration of data analytics and programmatic advertising in DOOH allows for better measurement of ad performance and the personalization of content, which is increasingly appealing to advertisers seeking data-driven insights for campaign optimization, thereby propelling the market forward.

Digital OOH Advertising Market Trends/Drivers:

Advancements in digital technology

The rapid evolution of digital technology is a primary driver behind the growth of the DOOH advertising industry. Traditional static billboards are being replaced by dynamic digital displays, including LED screens, interactive kiosks, and digital signage. These digital formats offer advertisers the ability to deliver visually compelling and engaging content that captures the attention of passersby. Additionally, the flexibility of digital displays enables real-time content updates and remote management, allowing advertisers to adapt their messaging quickly in response to changing market conditions, events, or demographics. As technology continues to improve, DOOH becomes an even more attractive option for advertisers seeking innovative ways to connect with their target audience.

Data-driven targeting and personalization

The ability of DOOH advertising to leverage data-driven targeting and personalization is acting as another significant growth-inducing factor. Through the integration of data analytics and programmatic advertising, advertisers can gather insights into audience behavior, preferences, and demographics. This data can be used to create highly targeted and relevant advertising campaigns. Concurrent with this, DOOH can display different content based on the time of day, weather conditions, or proximity to specific locations. This level of personalization increases the effectiveness of advertising and enhances the overall viewer experience, strengthening the industry growth. Moreover, advertisers can optimize their campaigns for better ROI, making DOOH an attractive choice for those seeking measurable and efficient advertising solutions.

Expanded reach and enhanced engagement

The global reach and enhanced engagement capabilities of DOOH advertising contribute significantly to its growth. DOOH displays are strategically placed in high-traffic public areas, transportation hubs, shopping malls, and other prominent locations. This ensures that advertisers can reach a vast and diverse audience, including both local and international consumers. Furthermore, the dynamic nature of DOOH content, which includes motion graphics, video, and interactivity, captivates viewers and encourages them to interact with the advertising message. In line with this, interactive touchscreens, QR codes, and mobile integrations enable viewers to take immediate actions, such as making purchases or accessing additional information. This level of engagement drives brand awareness and fosters direct connections between advertisers and their target audience, making DOOH an appealing option for brands looking to make a lasting impression.

Digital OOH Advertising Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global digital OOH advertising market report, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on the format type, application, and end-user.

Breakup by Format Type:

Digital Billboards

Video Advertising

Ambient Advertising

Others

Digital billboards dominate the market

The report has provided a detailed breakup and analysis of the market based on the format type. This includes digital billboards, video advertising, ambient advertising, and others. According to the report, digital billboards represented the largest segment.

The surging demand for digital OOH billboard advertising is primarily fueled by its ability to deliver contextual and hyper-localized content. In comparison to traditional billboards, DOOH billboards can adapt their messaging based on real-time data, such as traffic conditions, audience demographics, and nearby events, thereby creating a positive outlook for industry expansion. Moreover, this dynamic content delivery enhances the relevance of advertisements and allows advertisers to align their messages with the situation, increasing the likelihood of capturing viewers' attention and driving engagement. As a result, brands are increasingly drawn to DOOH billboard advertising as an effective means to connect with their target audience in a highly contextual and impactful manner, ultimately yielding higher returns on their advertising investments.

Breakup by Application:

Outdoor

Indoor

Outdoor holds the largest share of the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes indoor and outdoor. According to the report, outdoor accounted for the largest market share.

The eco-friendly and cost-effective attributes of DOOH advertising in outdoor applications represent one of the key factors influencing the market growth. DOOH signage typically employs energy-efficient LED displays that consume less power compared to traditional lighting systems, contributing to a reduced carbon footprint. Moreover, the durability of these displays ensures a longer lifespan, reducing maintenance and replacement costs for advertisers. This eco-conscious approach aligns with the growing emphasis on sustainability and corporate responsibility, making DOOH an attractive choice for brands looking to convey an environmentally friendly image. In confluence with this, the cost efficiencies and longer-term benefits associated with DOOH outdoor applications further incentivize advertisers to invest in this medium as a sustainable and cost-effective advertising solution, presenting lucrative opportunities for industry expansion.

Breakup by End-User:

Retail

Recreation

Banking

Transportation

Education

Others

Retail dominates the market

The report has provided a detailed breakup and analysis of the market based on the end-user. This includes retail, recreation, banking, transportation, education, and others. According to the report, retail represented the largest segment.

The burgeoning demand for DOOH advertising in the retail sector is primarily driven by its capacity to enhance in-store customer experiences. DOOH displays deployed in retail environments allow for dynamic, eye-catching content that can be tailored to promote specific products, offers, or seasonal campaigns. Furthermore, DOOH's interactivity can engage shoppers through touchscreens, QR codes, and mobile integrations, enabling instant access to additional product information or make purchases directly, thereby strengthening the market growth. Additionally, the real-time adaptability of DOOH content also facilitates the promotion of last-minute deals or inventory updates, ensuring that retailers can swiftly respond to market dynamics and customer preferences, ultimately fostering brand engagement and bolstering sales. This capability to transform brick-and-mortar spaces into immersive, information-rich shopping environments is a compelling driver for DOOH adoption in the retail sector.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

Asia-Pacific exhibits a clear dominance, accounting for the largest digital OOH advertising market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, Asia-Pacific accounted for the largest market share.

The increasing urbanization and development of modern infrastructure in many Asia Pacific countries have led to a surge in foot traffic in major metropolitan areas. This rise in urbanization makes DOOH advertising an attractive medium for reaching a vast and diverse audience, providing impetus to the market's growth. Concurrent with this, the high penetration of smartphones in the region has created opportunities for synergy between DOOH and mobile advertising, allowing for interactive campaigns and real-time engagement with tech-savvy consumers, thus aiding in industry expansion. Moreover, the cultural diversity and varied consumer preferences across Asia Pacific nations make DOOH's ability to deliver localized and culturally relevant content, especially appealing to advertisers seeking to connect with consumers in this dynamic and burgeoning market. In addition to this, the region's growing middle class and rising consumer spending power further drive the demand for DOOH advertising as brands seek to tap into this expanding consumer base with impactful and contextually relevant campaigns.

Competitive Landscape:

The competitive landscape of the global digital OOH advertising market is characterized by a mix of established players and innovative startups, reflecting the industry's dynamic nature. Key players in this market include leading advertising agencies, digital signage companies, and technology providers. Major advertising agencies have extensive networks of digital displays in prime locations worldwide, giving them a significant market presence. These companies leverage their experience and global reach to offer advertisers extensive coverage and strategic placement. Simultaneously, tech-focused firms provide programmatic solutions and content management platforms, enabling advertisers to efficiently manage and optimize their DOOH campaigns. Innovative startups specialize in data analytics, enabling advertisers to refine their targeting and measure campaign effectiveness. Furthermore, partnerships and acquisitions have become common as companies seek to expand their offerings and market reach.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

APG|SGA

Clear Channel Outdoor Holdings Inc.

Global Media

JCDecaux

Lamar Advertising Company

oOh!media Limited

Outfront Media Inc.

Stroer

Recent Developments:

In May 2023, JCDecaux SE announced the acquisition of Clear Channel Outdoor Holdings, Inc. complementing the former's presence in Italy and Spain, in an increasingly digitised outdoor advertising market.

In April 2023, OUTFRONT Media Inc. announced that its subsidiary, Outfront Media Canada LP collaborated with RCC Media Inc., to rollout 39 digital bridge overpass screens and 8 large format digital bulletins throughout the Greater Toronto Area.

In July 2023, oOh!media launched an expanded data suite for audience-led campaign planning and attribution. They've signed a long-term Out of Home partnership with Unpacked by Flybuys, leveraging transactional data from 9 million Flybuys members and 2 billion Westpac card transactions

Key Questions Answered in This Report

  • 1. What was the size of the global digital OOH advertising market in 2023?
  • 2. What is the expected growth rate of the global digital OOH advertising market during 2024-2032?
  • 3. What are the key factors driving the global digital OOH advertising market?
  • 4. What has been the impact of COVID-19 on the global digital OOH advertising market?
  • 5. What is the breakup of the global digital OOH advertising market based on format type?
  • 6. What is the breakup of the global digital OOH advertising market based on the application?
  • 7. What is the breakup of the global digital OOH advertising market based on the end-user?
  • 8. What are the key regions in the global digital OOH advertising market?
  • 9. Who are the key players/companies in the global digital OOH advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Digital OOH Advertising Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Format Type
  • 5.5 Market Breakup by Application
  • 5.6 Market Breakup by End-User
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast

6 Market Breakup by Format Type

  • 6.1 Digital Billboards
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Video Advertising
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Ambient Advertising
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Outdoor
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Indoor
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 Retail
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Recreation
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Banking
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Transportation
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Education
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Region

  • 9.1 Europe
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 North America
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 APG|SGA
    • 14.3.2 Clear Channel Outdoor Holdings Inc.
    • 14.3.3 Global Media
    • 14.3.4 JCDecaux
    • 14.3.5 Lamar Advertising Company
    • 14.3.6 oOh!media Limited
    • 14.3.7 Outfront Media Inc.
    • 14.3.8 Stroer