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ロイヤルティ管理市場レポート：タイプ別、組織規模別、展開モード別、業界別、地域別、2023-2028年

Loyalty Management Market Report by Type, Organization Size, Deployment Mode, Industry Vertical, and Region 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 149 Pages | 納期: 2～3営業日

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ロイヤルティ管理市場レポート：タイプ別、組織規模別、展開モード別、業界別、地域別、2023-2028年
出版日: 2023年11月24日
発行: IMARC
ページ情報: 英文 149 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

世界のロイヤルティ管理市場規模は2022年に34億米ドルに達しました。今後、IMARC Groupは、2022年から2028年の間に21.43％の成長率（CAGR）を示し、市場は2028年までに109億米ドルに達すると予測しています。顧客維持の重視の高まり、技術の進歩、データ主導の洞察、ロイヤルティ管理ソリューションに対する消費者の嗜好の変化は、市場を推進する主な要因の一部です。

ロイヤルティ管理は、企業が顧客との強固で永続的な関係を育成・維持するために採用する戦略的アプローチです。ロイヤルティ管理には、顧客のロイヤルティとリピート購入を促進するために、リワード・プログラム、パーソナライズされたオファー、限定特典など、さまざまな手法を導入することが含まれます。顧客の行動や嗜好を継続的に分析することで、企業は顧客満足度と顧客維持率を高める戦略を練り上げます。ロイヤルティを効果的に管理することで、企業はブランドアドボカシーを育成し、顧客生涯価値を高め、市場での競争力を獲得することができます。

世界のロイヤルティ管理市場は、競争の激しいビジネス情勢において、顧客維持と顧客エンゲージメントを重視する傾向が強まっていることが背景にあります。これに加え、企業が個々の顧客の嗜好に合わせて特典やオファー、体験をカスタマイズできる製品の採用が拡大していることで、ブランド・ロイヤルティとリピート購入が強化され、市場の明るい見通しが生まれています。さらに、デジタル・プラットフォームの拡大とスマートフォンの普及により、顧客とのやり取りがスムーズになり、ロイヤルティ・プログラムの導入と管理が簡素化されたため、採用が増加しています。さらに、洗練されたデータ分析ツールの存在により、企業は顧客の行動や傾向を深く理解することができ、より具体的で効果的なロイヤルティ戦略の策定に役立つため、市場拡大の好機となっています。これとは別に、顧客ロイヤルティと持続的な収益性の直接的な関係に関する消費者意識の高まりに伴い、包括的なロイヤルティ管理ソリューションに対する需要が高まっており、市場の成長を後押ししています。

ロイヤルティ管理市場の動向と促進要因：

顧客維持とエンゲージメント

競争の激しい現在のビジネス展望において、顧客維持は持続的成長を目指す組織にとって最優先事項となっています。ロイヤルティ管理ソリューションは、顧客エンゲージメントとロイヤルティを高める戦略的アプローチを提供します。特典プログラム、パーソナライズされたオファー、限定特典を導入することで、企業は顧客にリピート購入のインセンティブを与え、自社ブランドへの忠誠心を維持することができます。それに加え、これらのプログラムは顧客に価値と独占感を与え、競合他社よりもそのブランドを選び続けるよう促します。顧客の期待が進化し続ける中、こうした嗜好の変化に適応し、対応する手段を提供するロイヤルティ管理・ソリューションの採用が拡大しており、それによって永続的な顧客関係が育まれています。

デジタルトランスフォーメーションとテクノロジーの進歩

デジタル技術の進歩は、企業が顧客と接する方法を大きく変えました。スマートフォンの普及とオンライン・プラットフォームの成長により、顧客とのエンゲージメントに新たなチャネルが生まれました。ロイヤルティ管理・ソリューションは、こうしたデジタル・プラットフォームを活用してシームレスで便利なインタラクションを提供し、顧客がロイヤルティ・プログラムに参加したり、特典を利用したりすることを容易にします。さらに、モバイルアプリ、ソーシャルメディアとの統合、オンライン特典交換オプションは、顧客体験を向上させ、参加率を高め、市場拡大に貢献しています。同時に、高度なデータ分析ツールにより、企業は顧客データを収集、分析、解釈できるようになり、行動や嗜好についてのより正確な洞察が可能になります。このようなデータ主導のアプローチにより、ロイヤルティ戦略のカスタマイズが強化され、顧客にとってより適切で魅力的なものとなり、市場の成長を支えています。

データ主導の意思決定

データは企業にとって重要な資産として台頭し、マーケティングや顧客エンゲージメントを含む業務の様々な側面において、情報に基づいた意思決定を可能にしています。ロイヤルティ管理・ソリューションは、データ分析を活用して、顧客の行動、嗜好、購買パターンを包括的に理解します。このデータ主導のアプローチにより、企業は顧客ベースをセグメント化し、特定の属性に共鳴するターゲットを絞ったロイヤルティ・イニシアチブを作成することができます。動向やパターンを把握することで、企業はロイヤルティ戦略を改善し、リソースの配分を最適化することができます。さらに、主要業績評価指標（KPI）を通じてロイヤルティプログラムの効果を測定できるため、ロイヤルティ戦略の説明責任と適応性がさらに高まります。データ主導の考察は、企業がロイヤルティ・プログラムを顧客の期待や市場動向に合わせて継続的に進化させることで競争力を高め、市場の成長を強化します。

本レポートで扱う主な質問

  • 世界のロイヤルティ管理市場の規模は？
  • 2023～2028年のロイヤルティ管理市場の成長率は？
  • 世界のロイヤルティ管理市場を牽引する主要因は何か
  • COVID-19がロイヤルティ管理の世界市場に与えた影響は？
  • ロイヤルティ管理の世界市場のタイプ別区分は？
  • ロイヤルティ管理の世界市場の組織規模別区分は？
  • ロイヤルティ管理の世界市場の展開モード別区分は？
  • ロイヤルティ管理の世界市場の業界別区分は？
  • ロイヤルティ管理の世界市場における主要地域は？
  • ロイヤルティ管理の世界市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 ロイヤルティ管理の世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：タイプ別

  • 顧客維持率
    • 市場動向
    • 市場予測
  • 顧客ロイヤルティ
    • 市場動向
    • 市場予測
  • チャネル・ロイヤルティ
    • 市場動向
    • 市場予測

第7章 市場内訳：組織規模別

  • 大企業
    • 市場動向
    • 市場予測
  • 中小企業
    • 市場動向
    • 市場予測

第8章 市場内訳：展開モード別

  • オンプレミス
    • 市場動向
    • 市場予測
  • クラウドベース
    • 市場動向
    • 市場予測

第9章 市場内訳：業界別

  • BFSI
    • 市場動向
    • 市場予測
  • 小売
    • 市場動向
    • 市場予測
  • 旅行とホスピタリティ
    • 市場動向
    • 市場予測
  • 製造業
    • 市場動向
    • 市場予測
  • IT・通信
    • 市場動向
    • 市場予測
  • メディアとエンターテイメント
    • 市場動向
    • 市場予測
  • ヘルスケア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Annex Cloud
    • Bond Brand Loyalty Inc.
    • Comarch SA
    • Epsilon Data Management LLC
    • Fidelity Information Services Inc.
    • ICF International Inc.
    • Kobie Marketing Inc.
    • LoyaltyLion
    • Oracle Corporation
    • Paystone Inc.
    • SAP SE
    • TIBCO Software Inc.
図表

List of Figures

  • Figure 1: Global: Loyalty Management Market: Major Drivers and Challenges
  • Figure 2: Global: Loyalty Management Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Loyalty Management Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Loyalty Management Market: Breakup by Type (in %), 2022
  • Figure 5: Global: Loyalty Management Market: Breakup by Organization Size (in %), 2022
  • Figure 6: Global: Loyalty Management Market: Breakup by Deployment Mode (in %), 2022
  • Figure 7: Global: Loyalty Management Market: Breakup by Industry Vertical (in %), 2022
  • Figure 8: Global: Loyalty Management Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Loyalty Management (Customer Retention) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Loyalty Management (Customer Retention) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Loyalty Management (Customer Loyalty) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Loyalty Management (Customer Loyalty) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Loyalty Management (Channel Loyalty) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Loyalty Management (Channel Loyalty) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Loyalty Management (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Loyalty Management (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Loyalty Management (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Loyalty Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Loyalty Management (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Loyalty Management (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Loyalty Management (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Loyalty Management (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Loyalty Management (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Loyalty Management (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Loyalty Management (Retail) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Loyalty Management (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Loyalty Management (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Loyalty Management (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Loyalty Management (Manufacturing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Loyalty Management (Manufacturing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Loyalty Management (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Loyalty Management (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Loyalty Management (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Loyalty Management (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Loyalty Management (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Loyalty Management (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Loyalty Management (Other Industry Verticals) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Loyalty Management (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: North America: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: North America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: United States: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: United States: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Canada: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Canada: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Asia-Pacific: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Asia-Pacific: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: China: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: China: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Japan: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Japan: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: India: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: India: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: South Korea: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: South Korea: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Australia: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Australia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Indonesia: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Indonesia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Others: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Europe: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Europe: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Germany: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Germany: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: France: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: France: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: United Kingdom: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: United Kingdom: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Italy: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Italy: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Spain: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Spain: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Russia: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Russia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Others: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Latin America: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Latin America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Brazil: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Brazil: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Mexico: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Mexico: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Others: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Middle East and Africa: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Middle East and Africa: Loyalty Management Market: Breakup by Country (in %), 2022
  • Figure 87: Middle East and Africa: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Global: Loyalty Management Industry: SWOT Analysis
  • Figure 89: Global: Loyalty Management Industry: Value Chain Analysis
  • Figure 90: Global: Loyalty Management Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Loyalty Management Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Loyalty Management Market Forecast: Breakup by Type (in Million US$), 2023-2028
  • Table 3: Global: Loyalty Management Market Forecast: Breakup by Organization Size (in Million US$), 2023-2028
  • Table 4: Global: Loyalty Management Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
  • Table 5: Global: Loyalty Management Market Forecast: Breakup by Industry Vertical (in Million US$), 2023-2028
  • Table 6: Global: Loyalty Management Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Loyalty Management Market: Competitive Structure
  • Table 8: Global: Loyalty Management Market: Key Players
目次
Product Code: SR112023A4338

Abstract

The global loyalty management market size reached US$ 3.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 10.9 Billion by 2028, exhibiting a growth rate (CAGR) of 21.43% during 2022-2028. Increasing emphasis on customer retention, technological advancements, data-driven insights, and the shifting consumer preferences for loyalty management solutions, are some of the major factors propelling the market.

Loyalty management is a strategic approach employed by businesses to cultivate and maintain strong, enduring relationships with their customers. It involves the implementation of various techniques, such as reward programs, personalized offers, and exclusive benefits, to incentivize customer loyalty and repeat purchases. Through the continuous analysis of customer behavior and preferences, companies refine their strategies to enhance customer satisfaction and retention. By effectively managing loyalty, businesses can foster brand advocacy, increase customer lifetime value, and gain a competitive edge in the market.

The global loyalty management market is driven by the increasing emphasis on customer retention and engagement in the highly competitive business landscape. In addition to this, the escalating adoption of products that enable businesses to customize rewards, offers, and experiences to individual customer preferences is enhancing brand loyalty and repeat purchases, creating a positive outlook for the market. Moreover, the expansion of digital platforms and the ubiquity of smartphones have paved the way for smooth customer interactions, simplifying the implementation and management of loyalty programs, thereby leading to their increased adoption. Furthermore, the presence of sophisticated data analytics tools empowers businesses to obtain an in-depth understanding of customer behavior and inclinations, aiding in the creation of more specific and effective loyalty strategies, thus presenting lucrative opportunities for market expansion. Apart from this, with the rising consumer awareness regarding the direct relationship between customer loyalty and sustained profitability, there is a growing demand for all-encompassing loyalty management solutions, bolstering the market growth.

Loyalty Management Market Trends/Drivers:

Customer retention and engagement

In the current highly competitive business outlook, customer retention has become a top priority for organizations seeking sustainable growth. Loyalty management solutions offer a strategic approach to enhancing customer engagement and loyalty. By implementing rewards programs, personalized offers, and exclusive benefits, businesses can incentivize customers to make repeat purchases and remain loyal to their brand. Besides this, these programs create a sense of value and exclusivity for customers, encouraging them to continue choosing the brand over its competitors. As customer expectations continue to evolve, there is an expanding adoption of loyalty management solutions to provide the means to adapt and cater to these changing preferences, thereby fostering enduring customer relationships.

Digital transformation and technological advancements

The ongoing advancement of digital technologies has significantly transformed the way businesses interact with their customers. The extensive adoption of smartphones and the growth of online platforms have opened up new channels for customer engagement. Loyalty management solutions leverage these digital platforms to provide seamless and convenient interactions, making it easier for customers to participate in loyalty programs and access rewards. Moreover, mobile apps, social media integration, and online redemption options enhance customer experience and increase participation rates, aiding in market expansion. Concurrently, advanced data analytics tools enable businesses to collect, analyze, and interpret customer data, allowing more accurate insights into behavior and preferences. This data-driven approach enhances the customization of loyalty strategies, making them more relevant and appealing to customers, supporting the market growth.

Data-driven decision-making

Data has emerged as a critical asset for businesses, enabling informed decision-making across various aspects of operations, including marketing and customer engagement. Loyalty management solutions leverage data analytics to comprehensively understand customer behavior, preferences, and purchasing patterns. This data-driven approach allows businesses to segment their customer base and create targeted loyalty initiatives that resonate with specific demographics. By identifying trends and patterns, companies can refine their loyalty strategies and optimize the allocation of resources. In addition to this, the ability to measure the effectiveness of loyalty programs through key performance indicators (KPIs) further enhances the accountability and adaptability of these strategies. Data-driven insights provide a competitive edge by enabling businesses to continually evolve their loyalty programs to align with customer expectations and market trends, thereby strengthening the market growth.

Loyalty Management Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global loyalty management market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on type, organization size, deployment mode and industry vertical.

Breakup by Type:

Customer Retention

Customer Loyalty

Channel Loyalty

Customer loyalty dominates the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes customer retention, customer loyalty, and channel loyalty. According to the report, customer loyalty represented the largest segment.

The demand for customer loyalty management is propelled by evolving consumer expectations and significant advancements in technology. As customers seek personalized experiences and value-added interactions, businesses are compelled to adopt sophisticated loyalty management strategies to cater to these preferences, bolstering the market growth. In addition to this, the integration of emerging technologies, such as artificial intelligence (AI) and machine learning (ML), further enhances the potential of loyalty programs to deliver tailored offers, seamless engagement, and predictive analytics. This alignment of customer desires with technological capabilities drives the demand for loyalty management solutions, enabling companies to create meaningful and lasting connections with their clientele.

Breakup by Organization Size:

Large Enterprises

Small and Medium Enterprises

Large enterprises hold the largest share of the market

A detailed breakup and analysis of the market based on the organization size has also been provided in the report. This includes large enterprises and small and medium enterprises. According to the report, large enterprises accounted for the largest market share.

The demand for loyalty management in large enterprises is primarily driven by the need to optimize operational efficiency and leverage their extensive customer base. As these enterprises operate on a larger scale with diverse customer segments, the implementation of robust loyalty management solutions becomes crucial for streamlining customer engagement processes and enhancing retention rates. Furthermore, the utilization of data-driven insights at this scale enables these enterprises to finely segment their customer base, enabling highly targeted and effective loyalty programs, and positively impacting the market growth. By effectively managing customer loyalty, large enterprises can maintain a competitive edge in the market and extract maximum value from their substantial customer relationships.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises dominate the market

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes on-premises and cloud-based. According to the report, on-premises represented the largest segment.

The specific security and customization requirements of certain industries and businesses are driving the demand for on-premises loyalty management solutions. Numerous industrial verticals, such as finance, healthcare, and government, prioritize on-premises solutions to maintain stringent control over sensitive customer data and comply with regulatory standards. These businesses value the ability to customize loyalty programs and integrate them seamlessly with their existing infrastructure, contributing to their expanding adoption. Moreover, on-premises solutions provide data sovereignty and control that aligns with their operational needs, addressing concerns about data privacy and security. Besides this, it ensures a tailored and secure loyalty management approach within industries where data protection and customization are paramount, aiding in market expansion.

Breakup by Industry Vertical:

BFSI

Retail

Travel and Hospitality

Manufacturing

IT and Telecom

Media and Entertainment

Healthcare

Others

Retail holds the largest share in the market

A detailed breakup and analysis of the market based on the industry vertical has also been provided in the report. This includes BFSI, retail, travel and hospitality, manufacturing, IT and telecom, media and entertainment, healthcare, and others. According to the report, retail accounted for the largest market share.

The rising demand for loyalty management in the retail sector to differentiate in a competitive market and enhance customer experiences is strengthening the market growth. Retailers are seeking innovative ways to attract and retain customers in an era of evolving consumer preferences and increasing online competition. Loyalty management solutions offer a means to create personalized shopping experiences, deliver targeted promotions, and build emotional connections with customers. Concurrent with this, the integration of mobile apps and online platforms enables retailers to seamlessly engage customers across various touchpoints, fostering brand loyalty and repeat purchases. By leveraging data insights, retailers can adapt their strategies to changing trends and preferences, thus optimizing their marketing efforts and driving customer retention in a dynamic retail landscape.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest loyalty management market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The growth of the North America loyalty management market is primarily impelled by the region's robust technological infrastructure and the widespread adoption of digital solutions. Besides this, the prevalence of advanced digital platforms and high smartphone penetration rates in the region create a conducive environment for implementing sophisticated loyalty management strategies. Furthermore, the rising focus on consumer-centric business culture and the value of personalized experiences is prompting businesses to invest in loyalty programs that cater to individual preferences, fueling the market growth. Apart from this, the availability of cutting-edge data analytics tools further aids in refining strategies by enabling businesses to gain detailed insights into customer behavior. This data-driven approach enhances the customization and effectiveness of loyalty initiatives, further fueling the growth of the North America loyalty management market.

Competitive Landscape:

The global loyalty management market is characterized by a dynamic and competitive landscape shaped by a multitude of solution providers ranging from established players to innovative startups. Key industry participants are continually striving to enhance their offerings and stay at the forefront of technological advancements. Established vendors often leverage their extensive experience and customer base to offer comprehensive and feature-rich loyalty management solutions. They emphasize seamless integration with existing systems and emphasize data security and compliance, catering to the needs of industries with stringent requirements. Meanwhile, emerging players bring fresh perspectives to the market, introducing agile and user-centric solutions that leverage the latest trends, such as AI, machine learning, and blockchain. This competition fosters innovation, driving the development of advanced loyalty strategies, predictive analytics, and real-time engagement capabilities.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Annex Cloud

Bond Brand Loyalty Inc.

Comarch SA

Epsilon Data Management LLC

Fidelity Information Services Inc.

ICF International Inc.

Kobie Marketing Inc.

LoyaltyLion

Oracle Corporation

Paystone Inc.

SAP SE

TIBCO Software Inc.

Recent Developments:

In June 2023, Bond Brand Loyalty announced the launch of Synapze XI, a Snowflake Native App that offers an intelligence platform that is native to the Snowflake Data Cloud and runs within customers' Snowflake accounts.

In March 2023, GoDaddy and Worldpay from FIS announced their collaborated aim to launch Commerce 360, an all-in-one omnicommerce solution that makes selling anything, anywhere simple.

In March 2023, Oracle Corporation announced a collaboration with KDDI Corporation, to improve the latter's online payment brand, known as au PAY, as well as enhance their customer loyalty program, the au Ponta Points Program.

Key Questions Answered in This Report

  • 1. How big is the global loyalty management market?
  • 2. What is the expected growth rate of the global loyalty management market during 2023-2028?
  • 3. What are the key factors driving the global loyalty management market?
  • 4. What has been the impact of COVID-19 on the global loyalty management market?
  • 5. What is the breakup of the global loyalty management market based on the type?
  • 6. What is the breakup of the global loyalty management market based on the organization size?
  • 7. What is the breakup of the global loyalty management market based on the deployment mode?
  • 8. What is the breakup of the global loyalty management market based on the industry vertical?
  • 9. What are the key regions in the global loyalty management market?
  • 10. Who are the key players/companies in the global loyalty management market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Loyalty Management Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Customer Retention
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Customer Loyalty
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Channel Loyalty
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Organization Size

  • 7.1 Large Enterprises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Small and Medium Enterprises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Deployment Mode

  • 8.1 On-premises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Industry Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Travel and Hospitality
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Manufacturing
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 IT and Telecom
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Media and Entertainment
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Healthcare
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Annex Cloud
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Bond Brand Loyalty Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Comarch SA
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 Epsilon Data Management LLC
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Fidelity Information Services Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 ICF International Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Kobie Marketing Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 LoyaltyLion
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Oracle Corporation
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Paystone Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 SAP SE
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 TIBCO Software Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 SWOT Analysis