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ロイヤリティマネジメント市場規模、シェア、動向分析レポート：コンポーネント別、展開別、組織規模別、業界別、地域別、セグメント別予測、2025年～2030年

Loyalty Management Market Size, Share & Trends Analysis Report By Component, By Deployment, By Organization Size, By Vertical, By Region, And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 150 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.76円
ロイヤリティマネジメント市場規模、シェア、動向分析レポート：コンポーネント別、展開別、組織規模別、業界別、地域別、セグメント別予測、2025年～2030年
出版日: 2025年04月22日
発行: Grand View Research
ページ情報: 英文 150 Pages
納期: 2～10営業日
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  • 概要
  • 図表
  • 目次
概要

ロイヤリティマネジメント市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のロイヤリティマネジメント市場規模は2030年までに204億4,000万米ドルに達し、2025年から2030年にかけてCAGR 8.7％で成長すると予測されています。

ロイヤリティマネジメントソフトウェアは、顧客がブランドにどのように関与しているかについてのリアルタイムデータの閲覧を支援します。この情報にアクセスすることで、組織はロイヤリティ・プログラムとブランドを改善するための革新的で効果的な戦略を開発することができます。また、各顧客のプロファイルを作成することもできます。さらに、顧客の行動に基づいて、顧客エンゲージメント、サブスクリプションの利用状況、利用頻度などを分析・把握することができます。カスタマーサービス・マネージャー（CSM）は、顧客維持、顧客満足度、顧客エンゲージメントを高めるために、必要な顧客をターゲットとしたキャンペーンや戦略を作成します。

これらが、予測期間中の市場成長を促進すると予想される主な要因です。ロイヤリティマネジメントソフトウェアの需要は予測期間中に増加すると予想されます。インターネット・ユーザーの約60％が、小売店での買い物の価値として特典の受け取りを挙げています。オンライン特典プログラムは、企業全体の収益を5％～10％増加させるのに役立ちます。フォーブス誌によると、オンラインショッピング利用者の約80%は、初期に悪いカスタマーサービスを受けた場合、競合他社に移行するといいます。ブランド間の競争激化は、小売企業にとって、顧客を満足させ、他ブランドへの乗り換えを防ぐために不可欠となっています。さらに、スマートフォンやモバイル機器の高速化・スマート化に伴い、コミュニケーションや情報交換が以前よりも便利で効率的になっています。

このため、オンライン・ショッピングの需要が高まり、ロイヤリティ・マネジメントの需要が増加すると予想されます。これらは、市場成長を促進すると予想される主な要因です。スマートフォンユーザーの急増は、より多くの個人がオンライン広告に接触し、オンラインショッピングの検討を促していることを示唆しています。スマートフォンを所有し、インターネットを利用する個人の数は、先進経済諸国では依然として高い水準にあるが、新興経済諸国では増加傾向にあります。特にラテンアメリカ、中東、アジア太平洋の新興経済諸国では、インターネット利用者の数が増加しており、業界の成長に寄与すると予想されます。そのため、スマートフォンとインターネットの利用が増加し、オンラインショッピングに対する消費者の嗜好が高まっていることが、市場の成長を後押しします。

ロイヤリティマネジメント市場レポートハイライト

  • 2024年のロイヤリティマネジメント市場では、ソリューション部門が58.0%超の最大市場シェアを占める。
  • オンプレミス部門は、ロイヤリティマネジメント業界において2024年に最大の市場シェアを占めました。このセグメントの成長は、大企業や中堅企業の間で高い採用率に起因している可能性があります。
  • 大企業セグメントが市場を独占し、ロイヤリティマネジメント市場における2024年の売上高シェアは62.0％を超えました。
  • 小売・消費財セグメントは、ロイヤリティマネジメント業界において2024年に22.0％超の最大の売上シェアを占めました。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ロイヤリティマネジメント市場の変数、動向、範囲

  • 市場イントロダクション/系統展望
  • 業界バリューチェーン分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 業界の機会
  • ロイヤリティマネジメント市場分析ツール
    • ポーター分析
    • PESTEL分析

第4章 ロイヤリティマネジメント市場：コンポーネント別　推定・動向分析

  • セグメントダッシュボード
  • ロイヤリティマネジメント市場：コンポーネント別　変動分析、2024年および2030年
  • ソリューション
    • 市場規模の推定と予測、2018年～2030年
  • サービス
    • 市場規模の推定と予測、2018年～2030年

第5章 ロイヤリティマネジメント市場：サービス別　推定・動向分析

  • セグメントダッシュボード
  • ロイヤリティマネジメント市場：サービス別　変動分析、2024年および2030年

第6章 ロイヤリティマネジメント市場：展開別　推定・動向分析

  • セグメントダッシュボード
  • ロイヤリティマネジメント市場：展開別　変動分析、2024年および2030年
  • オンプレミス
    • 市場規模の推定と予測、2018年～2030年
  • クラウド
    • 市場規模の推定と予測、2018年～2030年

第7章 ロイヤリティマネジメント市場：組織規模別　推定・動向分析

  • セグメントダッシュボード
  • ロイヤリティマネジメント市場：組織規模別　変動分析、2024年および2030年
  • 中小企業
    • 市場規模の推定と予測、2018年～2030年
  • 大企業
    • 市場規模の推定と予測、2018年～2030年

第8章 ロイヤリティマネジメント市場：業界別　展望

  • セグメントダッシュボード
  • ロイヤリティマネジメント市場シェア：業界別2024年および2030年
  • 交通機関
  • IT・通信
  • 銀行・金融・保険
  • メディア＆エンターテインメント
  • 小売・消費財
  • ホスピタリティ
  • その他

第9章 ロイヤリティマネジメント市場：地域別　推定・動向分析

  • ロイヤリティマネジメント市場シェア、地域別、2024年および2030年、10億米ドル
  • 北米
    • コンポーネント別、2018年～2030年
    • 2018年～2030年の展開別
    • 組織規模別、2018年～2030年
    • 業界別、2018年～2030年
    • 米国
    • カナダ
  • 欧州
    • コンポーネント別、2018年～2030年
    • 2018年～2030年の展開別
    • 組織規模別、2018年～2030年
    • 業界別、2018年～2030年
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • コンポーネント別、2018年～2030年
    • 2018年～2030年の展開別
    • 組織規模別、2018年～2030年
    • 業界別、2018年～2030年
    • 中国
    • インド
    • 日本
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • コンポーネント別、2018年～2030年
    • 2018年～2030年の展開別
    • 組織規模別、2018年～2030年
    • 業界別、2018年～2030年
    • ブラジル
    • メキシコ
  • 中東・アフリカ
    • コンポーネント別、2018年～2030年
    • 2018年～2030年の展開別
    • 組織規模別、2018年～2030年
    • 業界別、2018年～2030年
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第10章 競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 企業市場シェア分析、2024年
  • 企業ヒートマップ分析
  • 戦略マッピング
    • 拡大
    • 合併と買収
    • パートナーシップとコラボレーション
    • 新製品の発売
    • 研究開発
  • 企業プロファイル
    • Aimia Inc.
    • BOND BRAND LOYALTY INC.
    • Brierley+Partners
    • IBM Corporation
    • Comarch SA
    • Five Stars Loyalty Inc.
    • ICF International Inc.
    • Kobie Marketing
    • The Lacek Group
    • Martiz Holdings Inc.
    • Oracle Corporation
    • Salesforce Inc.
    • SAP SE
    • AnnexCloud
    • Tibco Software Inc.
図表

List of Tables

  • Table 1 Loyalty Management market 2018 - 2030 (USD Billion)
  • Table 2 Global loyalty management market estimates and forecasts by region, 2018 - 2030 (USD Billion)
  • Table 3 Global loyalty management market estimates and forecasts by component, 2018 - 2030 (USD Billion)
  • Table 4 Global loyalty management market estimates and forecasts by deployment, 2018 - 2030 (USD Billion)
  • Table 5 Global loyalty management market estimates and forecasts by enterprise size, 2018 - 2030 (USD Billion)
  • Table 6 Global loyalty management market estimates and forecasts by vertical, 2018 - 2030 (USD Billion)
  • Table 7 Components market by region, 2018 - 2030 (USD Billion)
  • Table 8 Solutions market by region, 2018 - 2030 (USD Billion)
  • Table 9 Services market by region, 2018 - 2030 (USD Billion)
  • Table 10 Deployment market by region, 2018 - 2030 (USD Billion)
  • Table 11 Cloud market by region, 2018 - 2030 (USD Billion)
  • Table 12 On-premise market by region, 2018 - 2030 (USD Billion)
  • Table 13 Enterprise size market by region, 2018 - 2030 (USD Billion)
  • Table 14 Large enterprises market by region, 2018 - 2030 (USD Billion)
  • Table 15 Small & medium enterprises market by region, 2018 - 2030 (USD Billion)
  • Table 16 Vertical market by region, 2018 - 2030 (USD Billion)
  • Table 17 Transportation market by region, 2018 - 2030 (USD Billion)
  • Table 18 IT and telecommunication companies market by region, 2018 - 2030 (USD Billion)
  • Table 19 BFSI companies market by region, 2018 - 2030 (USD Billion)
  • Table 20 Media and entertainment market by region, 2018 - 2030 (USD Billion)
  • Table 21 Retail and consumer goods market by region, 2018 - 2030 (USD Billion)
  • Table 22 Hospitality market by region, 2018 - 2030 (USD Billion)
  • Table 23 Others market by region, 2018 - 2030 (USD Billion)
  • Table 24 North America loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 25 North America loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 26 North America loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 27 North America loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 28 U.S. loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 29 U.S. loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 30 U.S. loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 31 U.S. loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 32 Canada loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 33 Canada loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 34 Canada loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 35 Canada loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 36 Europe loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 37 Europe loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 38 Europe loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 39 Europe loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 40 UK loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 41 UK loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 42 UK loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 43 UK loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 44 Germany loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 45 Germany loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 46 Germany loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 47 Germany loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 48 France loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 49 France loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 50 France loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 51 France loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 52 Asia Pacific loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 53 Asia Pacific loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 54 Asia Pacific loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 55 Asia Pacific loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 56 China loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 57 China loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 58 China loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 59 China loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 60 India management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 61 India loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 62 India loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 63 India loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 64 Japan loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 65 Japan loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 66 Japan loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 67 Japan loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 68 Australia loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 69 Australia loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 70 Australia loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 71 Australia loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 72 South Korea loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 73 South Korea loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 74 South Korea loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 75 South Korea loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 76 Latin America loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 77 Latin America loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 78 Latin America loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 79 Latin America loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 80 Brazil loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 81 Brazil loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 82 Brazil loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 83 Brazil loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 84 Mexico loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 85 Mexico loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 86 Mexico loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 87 Mexico loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 88 MEA loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 89 MEA loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 90 MEA loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 91 MEA loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 92 UAE loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 93 UAE loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 94 UAE loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 95 UAE loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 96 Saudi Arabia loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 97 Saudi Arabia loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 98 Saudi Arabia loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 99 Saudi Arabia loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 100 South Africa loyalty management market, by component, 2018 - 2030 (Revenue, USD Billion)
  • Table 101 South Africa loyalty management market, by deployment, 2018 - 2030 (Revenue, USD Billion)
  • Table 102 South Africa loyalty management market, by enterprise size, 2018 - 2030 (Revenue, USD Billion)
  • Table 103 South Africa loyalty management market, by vertical, 2018 - 2030 (Revenue, USD Billion)

List of Figures

  • Fig. 1 Loyalty ManagementMarket Segmentation
  • Fig. 2 Market landscape
  • Fig. 3 Information Procurement
  • Fig. 4 Data Analysis Models
  • Fig. 5 Market Formulation and Validation
  • Fig. 6 Data Validating & Publishing
  • Fig. 7 Market Snapshot
  • Fig. 8 Segment Snapshot (1/3)
  • Fig. 9 Segment Snapshot (2/3)
  • Fig. 10 Segment Snapshot (3/3)
  • Fig. 11 Competitive Landscape Snapshot
  • Fig. 12 Loyalty Management Market: Industry Value Chain Analysis
  • Fig. 13 Loyalty Management Market: Market Dynamics
  • Fig. 14 Loyalty Management Market: PORTER's Analysis
  • Fig. 15 Loyalty Management Market: PESTEL Analysis
  • Fig. 16 Loyalty Management Market Share by Component, 2024 & 2030 (USD Billion)
  • Fig. 17 Loyalty Management Market, by Component: Market Share, 2024 & 2030
  • Fig. 18 Solutions Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 19 Services Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 20 Loyalty Management Market Share by Deployment, 2024 & 2030 (USD Billion)
  • Fig. 21 Loyalty Management Market, by Deployment: Market Share, 2024 & 2030
  • Fig. 22 Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 23 On-premise Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 24 Loyalty Management Market Share by Enterprise Size, 2024 & 2030 (USD Billion)
  • Fig. 25 Loyalty Management Market, by Enterprise Size: Market Share, 2024 & 2030
  • Fig. 26 Large Enterprises Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 27 Small & Medium Enterprises Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 28 Loyalty Management Market Share by Vertical, 2024 & 2030 (USD Billion)
  • Fig. 29 Loyalty Management Market, by Vertical: Market Share, 2024 & 2030
  • Fig. 30 Transportation Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 31 IT and Telecommunication Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 32 BFSI Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 33 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 34 Retail & Consumer Goods Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 35 Hospitality Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 36 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 37 Regional Market place: Key Takeaways
  • Fig. 38 North America Loyalty Management Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 39 U.S. Loyalty Management Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 40 Canada Loyalty Management Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 41 Europe Loyalty ManagementMarket Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 42 UK Loyalty Management Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 43 Germany Loyalty Management Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 44 France Loyalty Management Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 45 Asia Pacific Loyalty Management Market Estimates and Forecast, 2018 - 2030 (USD Billion)
  • Fig. 46 China Loyalty Management Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 47 India Loyalty Management Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 48 Japan Loyalty Management Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 49 Australia Loyalty Management Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 50 South Korea Loyalty Management Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 51 Latin America Loyalty Management Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 52 Brazil Loyalty ManagementMarket Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 53 Mexico Loyalty ManagementMarket Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 54 MEA Loyalty ManagementMarket Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 55 Saudi Arabia Loyalty ManagementMarket Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 56 UAE Loyalty ManagementMarket Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 57 South Africa Loyalty ManagementMarket Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 58 Key Company Categorization
  • Fig. 59 Company Market Positioning
  • Fig. 60 Key Company Market Share Analysis, 2024
  • Fig. 61 Strategic Framework
目次
Product Code: GVR-4-68039-504-2

Loyalty Management Market Growth & Trends:

The global loyalty management market size is estimated to reach USD 20.44 billion by 2030, registering to grow at a CAGR of 8.7% from 2025 to 2030 according to a new report by Grand View Research, Inc. The loyalty management software helps view real-time data about how customers engage with the brand. Access to this information enables organizations to develop innovative and effective strategies fors improving loyalty programs and the brand. The software can also create individual profiles for each customer. In addition, based on customers' behavior, organizations can analyze and understand customer engagement, subscription utilization, and usage frequency. Customer Service Managers (CSMs) create campaigns and strategies to target required customers for increasing customer retention, customer satisfaction, and customer engagement.

These are the key factors expected to drive market growth over the forecast period. The demand for loyalty management software is expected to increase over the forecast period. Around 60% of internet users cite receiving rewards as a valued aspect of retail shopping. Online reward programs help increase the company's overall revenue by 5%-10%. According to Forbes, approximately 80% of online shoppers shift to a competitor if they experience bad customer service in the initial period. Intensifying competition among brands has become essential for retailers to satisfy their customers and prevent them from switching to other brands. Furthermore, as smartphones & mobile devices are becoming faster & smarter, communication & exchange of information are getting more convenient & efficient than before.

This is expected to boost the demand for online shopping, leading to an increasing demand for loyalty management. These are the key factors expected to drive market growth. A rapid increase in the number of smartphone users suggests that more individuals are exposed to online ads and prompted to consider online shopping. The number of individuals owning a smartphone or using the internet remains high in developed economies, whereas it is increasing in emerging economies. The growing number of internet users, particularly in the developing economies of Latin America, Middle East, and Asia Pacific, is expected to contribute to industry growth. Therefore, rising usage of smartphones & internet and rising consumer preference for online shopping will boost market growth.

Loyalty Management Market Report Highlights:

  • The solution segment accounted for the largest market share of over 58.0% in 2024 in loyalty management market.
  • The on-premises segment accounted for the largest market share in 2024 in the loyalty management industry. The segment growth can be attributed to the high adoption among large and medium-sized businesses.
  • The large enterprises segment dominated the market and accounted for a revenue share of over 62.0% in 2024 in loyalty management market
  • The retail & consumer goods segment accounted for the largest revenue share of over 22.0% in 2024 in loyalty management industry.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Loyalty Management Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
    • 3.3.3. Industry Opportunities
  • 3.4. Loyalty Management Market Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic and Social landscape
      • 3.4.2.3. Technological landscape
      • 3.4.2.4. Environmental landscape
      • 3.4.2.5. Legal landscape

Chapter 4. Loyalty Management Market: Components Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Loyalty Management Market: Components Movement Analysis, 2024 & 2030 (USD Billion)
  • 4.3. Solution
    • 4.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
      • 4.3.1.1. Channel Loyalty
        • 4.3.1.1.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
      • 4.3.1.2. Customer Loyalty
        • 4.3.1.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
      • 4.3.1.3. Customer Retention
        • 4.3.1.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Service
    • 4.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
      • 4.4.1.1. Professional Services
        • 4.4.1.1.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
        • 4.4.1.1.2. Consulting
          • 4.4.1.1.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
        • 4.4.1.1.3. Implementation
          • 4.4.1.1.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
        • 4.4.1.1.4. Support & Maintenance
          • 4.4.1.1.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
      • 4.4.1.2. Managed Services
        • 4.4.1.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Loyalty Management Market: Services Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Loyalty Management Market: Services Movement Analysis, 2024 & 2030 (USD Billion)

Chapter 6. Loyalty Management Market: Deployment Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Loyalty Management Market: Deployment Movement Analysis, 2024 & 2030 (USD Billion)
  • 6.3. On-premise
    • 6.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Cloud
    • 6.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Loyalty Management Market: Organization Size Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Loyalty Management Market: Organization Size Movement Analysis, 2024 & 2030 (USD Billion)
  • 7.3. Small & Medium Enterprises
    • 7.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 7.4. Large Enterprises
    • 7.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Loyalty Management Market Vertical Outlook

  • 8.1. Segment Dashboard
  • 8.2. Loyalty Management Market Share by Vertical 2024 & 2030 (USD Billion)
  • 8.3. Transportation
    • 8.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 8.4. IT & Telecommunication
    • 8.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.5. BFSI
    • 8.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.7. Media & Entertainment
    • 8.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.8. Retail & Consumer Goods
    • 8.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.9. Hospitality
    • 8.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.10. Others
    • 8.10.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Loyalty management Market: Regional Estimates & Trend Analysis

  • 9.1. Loyalty management Market Share, By Region, 2024 & 2030, USD Billion
  • 9.2. North America
    • 9.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 9.2.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 9.2.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
    • 9.2.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
    • 9.2.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.2.6. U.S.
      • 9.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.2.6.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.2.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.2.6.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.2.6.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.2.7. Canada
      • 9.2.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.2.7.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.2.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.2.7.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.2.7.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
  • 9.3. Europe
    • 9.3.1. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 9.3.2. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
    • 9.3.3. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
    • 9.3.4. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.3.5. UK
      • 9.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.3.5.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.3.5.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.3.5.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.3.5.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.3.6. Germany
      • 9.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.3.6.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.3.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.3.6.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.3.6.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.3.7. France
      • 9.3.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.3.7.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.3.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.3.7.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.3.7.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
  • 9.4. Asia Pacific
    • 9.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 9.4.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 9.4.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
    • 9.4.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
    • 9.4.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.4.6. China
      • 9.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.4.6.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.6.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.6.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.4.7. India
      • 9.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.4.7.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.7.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.7.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.4.8. Japan
      • 9.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.4.8.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.8.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.8.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.8.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.4.9. Australia
      • 9.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.4.9.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.9.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.9.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.9.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.4.10. South Korea
      • 9.4.10.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.4.10.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.10.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.10.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.4.10.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
  • 9.5. Latin America
    • 9.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 9.5.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 9.5.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
    • 9.5.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
    • 9.5.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.5.6. Brazil
      • 9.5.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.5.6.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.5.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.5.6.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.5.6.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.5.7. Mexico
      • 9.5.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.5.7.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.5.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.5.7.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.5.7.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
  • 9.6. Middle East & Africa
    • 9.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 9.6.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
    • 9.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
    • 9.6.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
    • 9.6.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.6.6. UAE
      • 9.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.6.6.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.6.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.6.6.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.6.6.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.6.7. Saudi Arabia
      • 9.6.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.6.7.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.6.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.6.7.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.6.7.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)
    • 9.6.8. South Africa
      • 9.6.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 9.6.8.2. Market estimates and forecast by component, 2018 - 2030 (Revenue, USD Billion)
      • 9.6.8.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 9.6.8.4. Market estimates and forecast by organization size, 2018 - 2030 (Revenue, USD Billion)
      • 9.6.8.5. Market estimates and forecast by vertical, 2018 - 2030 (Revenue, USD Billion)

Chapter 10. Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis by Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Company Market Share Analysis, 2024
  • 10.4. Company Heat Map Analysis
  • 10.5. Strategy Mapping
    • 10.5.1. Expansion
    • 10.5.2. Mergers & Acquisition
    • 10.5.3. Partnerships & Collaborations
    • 10.5.4. New Product Launches
    • 10.5.5. Research And Development
  • 10.6. Company Profiles
    • 10.6.1. Aimia Inc.
      • 10.6.1.1. Participant's Overview
      • 10.6.1.2. Financial Performance
      • 10.6.1.3. Product Benchmarking
      • 10.6.1.4. Recent Developments
    • 10.6.2. BOND BRAND LOYALTY INC.
      • 10.6.2.1. Participant's Overview
      • 10.6.2.2. Financial Performance
      • 10.6.2.3. Product Benchmarking
      • 10.6.2.4. Recent Developments
    • 10.6.3. Brierley+Partners
      • 10.6.3.1. Participant's Overview
      • 10.6.3.2. Financial Performance
      • 10.6.3.3. Product Benchmarking
      • 10.6.3.4. Recent Developments
    • 10.6.4. IBM Corporation
      • 10.6.4.1. Participant's Overview
      • 10.6.4.2. Financial Performance
      • 10.6.4.3. Product Benchmarking
      • 10.6.4.4. Recent Developments
    • 10.6.5. Comarch SA
      • 10.6.5.1. Participant's Overview
      • 10.6.5.2. Financial Performance
      • 10.6.5.3. Product Benchmarking
      • 10.6.5.4. Recent Developments
    • 10.6.6. Five Stars Loyalty Inc.
      • 10.6.6.1. Participant's Overview
      • 10.6.6.2. Financial Performance
      • 10.6.6.3. Product Benchmarking
      • 10.6.6.4. Recent Developments
    • 10.6.7. ICF International Inc.
      • 10.6.7.1. Participant's Overview
      • 10.6.7.2. Financial Performance
      • 10.6.7.3. Product Benchmarking
      • 10.6.7.4. Recent Developments
    • 10.6.8. Kobie Marketing
      • 10.6.8.1. Participant's Overview
      • 10.6.8.2. Financial Performance
      • 10.6.8.3. Product Benchmarking
      • 10.6.8.4. Recent Developments
    • 10.6.9. The Lacek Group
      • 10.6.9.1. Participant's Overview
      • 10.6.9.2. Financial Performance
      • 10.6.9.3. Product Benchmarking
      • 10.6.9.4. Recent Developments
    • 10.6.10. Martiz Holdings Inc.
      • 10.6.10.1. Participant's Overview
      • 10.6.10.2. Financial Performance
      • 10.6.10.3. Product Benchmarking
      • 10.6.10.4. Recent Developments
    • 10.6.11. Oracle Corporation
      • 10.6.11.1. Participant's Overview
      • 10.6.11.2. Financial Performance
      • 10.6.11.3. Product Benchmarking
      • 10.6.11.4. Recent Developments
    • 10.6.12. Salesforce Inc.
      • 10.6.12.1. Participant's Overview
      • 10.6.12.2. Financial Performance
      • 10.6.12.3. Product Benchmarking
      • 10.6.12.4. Recent Developments
    • 10.6.13. SAP SE
      • 10.6.13.1. Participant's Overview
      • 10.6.13.2. Financial Performance
      • 10.6.13.3. Product Benchmarking
      • 10.6.13.4. Recent Developments
    • 10.6.14. AnnexCloud
      • 10.6.14.1. Participant's Overview
      • 10.6.14.2. Financial Performance
      • 10.6.14.3. Product Benchmarking
      • 10.6.14.4. Recent Developments
    • 10.6.15. Tibco Software Inc.
      • 10.6.15.1. Participant's Overview
      • 10.6.15.2. Financial Performance
      • 10.6.15.3. Product Benchmarking
      • 10.6.15.4. Recent Developments