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市場調査レポート
商品コード
1379028
モバイルウォレット市場レポート:タイプ、用途、地域別、2023-2028年Mobile Wallet Market Report by Type (Proximity, Remote), Application (Retail, Hospitality and Transportation, Telecommunication, Healthcare, and Others), and Region 2023-2028 |
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モバイルウォレット市場レポート:タイプ、用途、地域別、2023-2028年 |
出版日: 2023年11月02日
発行: IMARC
ページ情報: 英文 143 Pages
納期: 2~3営業日
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世界のモバイルウォレット市場規模は2022年に1,422億米ドルに達しました。今後、IMARC Groupは、2022年から2028年にかけて18.2%の成長率(CAGR)を示し、2028年までに3,878億米ドルに達すると予測しています。スマートフォンの普及、モバイルデータプランの低価格化、非接触型決済の普及が、市場を牽引する主な要因となっています。
モバイルウォレットは、スマートフォンやその他のモバイル機器を通じて、お金の保管、管理、利用を可能にするデジタル・プラットフォームです。仮想的な財布として機能するため、ユーザーは現金や物理的なクレジットカードを使わずに支払いや送金、その他の金融取引を行うことができます。モバイルウォレットのコンセプトは、日常生活のほとんどがオンラインで行われるようになったデジタル化の動向の結果として生まれました。ユーザーは銀行口座、デビットカード、クレジットカード、その他の支払い方法をアプリにリンクさせることができ、取引がより便利で効率的になります。暗号化やトークン化など、様々な技術を駆使してユーザーデータを安全に保護します。また、指紋や顔認識技術を使ってログインできるバイオメトリクス認証など、数多くの機能を提供し、セキュリティのレイヤーをさらに高めています。また、いくつかのモバイルウォレットは、ロイヤリティ・プログラム、割引、キャッシュバック・インセンティブを提供し、ユーザーに自社のプラットフォームを使った取引を促しています。
スマートフォンの普及が世界市場を牽引しています。スマートフォンの人気上昇とモバイル・データ・プランの低価格化により、消費者はモバイル・デバイスを通じてインターネットにアクセスしています。このため、消費者は商品やサービスの支払いに便利な方法を求めるようになり、モバイル決済が増加しています。これに加え、コロナウイルス感染症の急速な流行を受けて、表面や消費者との接触を最小限に抑えるために非接触型決済が広く採用されていることも、需要を大きく後押ししています。モバイルウォレットは非接触型決済ソリューションを提供するため、消費者は現金やクレジットカードを物理的に扱うことなく支払いを行うことができ、市場にさらなる影響を与えています。さらに、モバイルウォレットは高いセキュリティを提供し、ユーザーデータを保護し、不正行為を防止する暗号化および認証プロトコルが、需要にプラスの影響を与えています。これとは別に、複数の政府機関がデジタル決済の利用を推進しています。デジタル決済は透明性が高く、詐欺や偽造が起こりやすい現金の使用を減らすのに役立つためで、これも市場に貢献しています。さらに、ユーザーにより多くの取引を促し、顧客ロイヤリティを構築するインセンティブとなるリワードやロイヤリティ・プログラムの導入が、市場の前向きな見通しを生み出しています。市場を牽引するその他の要因としては、急速な都市化や広範な研究開発活動などが挙げられます。
The global mobile wallet market size reached US$ 142.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 387.8 Billion by 2028, exhibiting a growth rate (CAGR) of 18.2% during 2022-2028. The increasing penetration of smartphones, the decreasing cost of mobile data plans, and the widespread adoption of contactless payments represent some of the key factors driving the market.
A mobile wallet is a digital platform that allows users to store, manage and use their money through a smartphone or other mobile devices. It functions as a virtual wallet, enabling users to make payments, transfer money, and perform other financial transactions without the need for cash or physical credit cards. The concept of mobile wallets has emerged as a result of the growing trend of digitization, where most of the daily activities are now carried out online. It allows users to link their bank accounts, debit or credit cards, and other payment methods to the app, making transactions more convenient and efficient. It uses a variety of technologies to secure and protect user data, including encryption and tokenization. It also offers numerous features, such as biometric authentication, which allows users to log in using their fingerprint or facial recognition technology, adding an extra layer of security. Several mobile wallets also offer loyalty programs, discounts, and cashback incentives to encourage users to use their platform for transactions.
The escalating smartphone penetration majorly drives the global market. With the rising popularity of smartphones and the decreasing cost of mobile data plans, consumers are accessing the internet through their mobile devices. This is leading to an increasing number of mobile payments as consumers seek more convenient ways to pay for goods and services. Along with this, the widespread adoption of contactless payments to minimize contact with surfaces and consumers on account of the rapid outbreak of coronavirus disease is significantly supporting the demand. Since mobile wallets offer a contactless payment solution, allowing consumers to make payments without physically handling cash or credit cards, further impacting the market. In addition, mobile wallets offer high security, with encryption and authentication protocols that protect user data and prevent fraud is positively influencing the demand. Apart from this, several government agencies are promoting the use of digital payments, as they offer greater transparency and can help reduce the use of cash, which can be prone to fraud and counterfeiting, which is also contributing to the market. Furthermore, the introduction of rewards and loyalty programs, which incentivize users to make more transactions and build customer loyalty, is creating a positive market outlook. Some of the other factors driving the market include rapid urbanization and extensive research and development (R&D) activities.
IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile wallet market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type and application.
Proximity
Remote
The report has provided a detailed breakup and analysis of the mobile wallet market based on the type. This includes proximity and remote. According to the report, remote represented the largest segment.
Retail
Hospitality and Transportation
Telecommunication
Healthcare
Others
A detailed breakup and analysis of the mobile wallet market based on the application has also been provided in the report. This includes retail, hospitality and transportation, telecommunication, healthcare, and others. At present, retail represents the most preferred application worldwide.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (United States, Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific was the largest market for mobile wallet. Some of the factors driving Asia-Pacific mobile wallet market included rapid urbanization, favorable government regulations and continual technological advancements.
The report has also provided a comprehensive analysis of the competitive landscape in the global mobile wallet market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered Alipay.com (Alibaba Group Holding Limited), Amazon Web Services Inc. (Amazon.com Inc), American Express Company, Apple Inc., Google LLC (Alphabet Inc.), Mastercard Incorporated, Paypal Holdings Inc., Samsung Electronics Co. Ltd., Squareup Pte. Ltd, Visa Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.