緑茶市場レポート：タイプ、フレーバー、流通チャネル、地域別、2024年～2032年

世界の緑茶市場規模は2023年に161億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて5.8%の成長率（CAGR）を示し、2032年までに272億米ドルに達すると予測しています。市場は、健康とウェルネスのトレンドの台頭、緑茶の効能に対する消費者の意識の高まり、製品提供における最近の技術革新、茶文化の急速な世界化、可処分所得の増加などを背景に急成長しています。

緑茶市場の動向：

健康とウェルネスの新たな動向

消費者は食生活の選択とそれが健康全般に与える影響について、ますます意識するようになっています。これに伴い、抗酸化物質や生物活性化合物が豊富に含まれ、脳機能の改善、体重減少の補助、心臓病のリスク低減、ある種のがんのリスク低減をもたらす緑茶の普及が市場成長を後押ししています。さらに、消費者がコーヒーや紅茶のような伝統的な飲料を緑茶で代用するよう促している健康的な生活へのシフトが進行していることも、市場の成長を後押ししています。さらに、肥満や糖尿病などの生活習慣病の流行が拡大しており、消費者が緑茶のような健康的な代替品を選ぶようになっていることも、市場に明るい展望をもたらしています。

緑茶の効能に対する消費者の認識の高まり

科学的調査、メディア報道、マーケティング活動によって、緑茶の健康効果に対する認識が高まっていることが、市場の成長を後押ししています。これに伴い、脳機能の改善、特定のがんのリスクを低下させる抗酸化物質、代謝率の上昇、心血管疾患のリスク低減など、緑茶の潜在的な健康効果を強調する研究が増加しており、市場の成長を後押ししています。その他の特典としては、潜在的な健康効果に関する情報が健康ブログ、健康雑誌、ソーシャル・メディア・プラットフォームを通じて広く流布され、一般の人々にとってより身近なものとなっていることが挙げられます。これに加えて、緑茶メーカーによる積極的なマーケティング・キャンペーンが、緑茶の自然で健康促進的な側面を強調することが多く、市場の成長を後押ししています。

製品提供における最近のイノベーション

レモン、ハチミツ、ミント、ジャスミンなど、さまざまな天然フレーバーのイントロダクションなど、製品提供における最近のイノベーションが市場の成長を後押ししています。さらに、外出が多く、多忙なライフスタイルに合った健康的な飲料オプションを求める消費者に利便性とアクセシビリティを提供するレディ・トゥ・ドリンク（RTD）緑茶飲料の開拓が市場の成長を支えています。さらに、加糖・無糖の緑茶や緑茶ベースのエナジードリンクなど、革新的な製品の投入も市場成長にプラスの影響を与えています。このほか、健康と美容の分野で緑茶入り製品が広く利用されていることも成長を促す要因となっています。さらに、環境にやさしく倫理的に生産された商品に対する需要の高まりに対応した、有機栽培や持続可能な方法で生産された緑茶製品の開拓が、市場の成長を後押ししています。

茶文化の急速な世界化

世界の旅行者の増加、文化交流、欧米諸国におけるアジア系ディアスポラの影響など、いくつかの要因による茶文化の世界化が市場成長を後押ししています。茶を飲む習慣を含む新しい飲食品（F&B）の伝統に触れる機会が増えていることが、以前は緑茶があまり一般的でなかった地域でも緑茶への評価と普及を高めており、市場の成長を支えています。さらに、さまざまな種類の緑茶を提供し、消費者にその多様な風味と形態を紹介する専門店やカフェの数が増加していることも、市場成長の起爆剤となっています。さらに、映画、テレビ、ソーシャルメディアなどの媒体を通じてアジアのポップカルチャーの存在感が増していることが、緑茶に対する幅広い受容と好奇心をもたらし、市場成長を促進しています。

可処分所得の増加

可処分所得の増加により、より多くの人々が緑茶のような高級飲料を含む非必需品に費やす財源をより多く持てるようになり、市場の成長を後押ししています。さらに、急速な経済成長により、伝統的に茶を消費してきた地域で中間層が急増していることも、市場の成長を支えています。加えて、消費者がより高いステータスを示す製品や健康上のメリットがあると認識される製品を求めるようになり、高級緑茶へのシフトが進んでいることも市場成長にプラスの影響を与えています。さらに、可処分所得の増加により、消費者は有機茶や輸入茶を含むさまざまな種類の緑茶を試してみることができます。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界の緑茶市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：タイプ別
• 市場内訳：フレーバー別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測

第6章 市場内訳：タイプ別

• 緑茶ティーバッグ
  • 市場動向
  • 市場展望
• 緑茶インスタントミックス
  • 市場動向
  • 市場予測
• アイス緑茶
  • 市場動向
  • 市場予測
• ルーズリーフ
  • 市場動向
  • 市場予測
• カプセル
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：フレーバー別

• レモン
  • 市場動向
  • 市場予測
• アロエベラ
  • 市場動向
  • 市場予測
• シナモン
  • 市場動向
  • 市場予測
• バニラ
  • 市場動向
  • 市場予測
• ワイルドベリー
  • 市場動向
  • 市場予測
• ジャスミン
  • 市場動向
  • 市場予測
• バジル
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：流通チャネル別

• スーパーマーケット、ハイパーマーケット
  • 市場動向
  • 市場予測
• 専門店
  • 市場動向
  • 市場予測
• コンビニエンスストア
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• アジア太平洋
  • 市場動向
  • 市場予測
• 北米
  • 市場動向
  • 市場予測
• 欧州
  • 市場動向
  • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測

第10章 世界の緑茶産業：SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 世界の緑茶産業：バリューチェーン分析

• 概要
• 生産者
• 加工
• 貿易
• メーカー
• 小売
• 消費者

第12章 世界の緑茶産業：ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 世界の緑茶産業：価格分析

• 価格指標
• 価格構造
• マージン分析

第14章 緑茶の製造工程

• 製品の概要
• 原材料の必要条件
• 製造プロセス
• 主な成功要因とリスク要因

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • AMORE Pacific Corp
  • Arizona Beverage Company
  • Associated British Foods LLC
  • The Coca-Cola Company
  • Tata Global Beverages
  • Unilever
  • Cape Natural Tea Products
  • Celestial Seasonings
  • Finlays Beverages Ltd.
  • Frontier Natural Products Co-Op.
  • Hambleden Herbs
  • Hankook Tea
  • Honest Tea, Inc.
  • ITO EN
  • Kirin Beverage Corp.
  • Metropolitan Tea Company
  • Northern Tea Merchants Ltd
  • Numi Organic Tea
  • Oishi Group Plc.
  • Oregon Chai Inc.
  • Yogi Tea

List of Figures

• Figure 1: Global: Green Tea Market: Major Drivers and Challenges
• Figure 2: Global: Green Tea Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Green Tea Market: Breakup by Type (in %), 2023
• Figure 4: Global: Green Tea Market: Breakup by Flavour (in %), 2023
• Figure 5: Global: Green Tea Market: Breakup by Distribution Channel (in %), 2023
• Figure 6: Global: Green Tea Market: Breakup by Region (in %), 2023
• Figure 7: Global: Green Tea Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 8: Global: Green Tea Industry: SWOT Analysis
• Figure 9: Global: Green Tea Industry: Value Chain Analysis
• Figure 10: Global: Green Tea Industry: Porter's Five Forces Analysis
• Figure 11: Global: Green Tea (Green Tea Bags) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Green Tea (Green Tea Bags) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Green Tea (Green Tea Instant Mixes) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Green Tea (Green Tea Instant Mixes) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Green Tea (Iced Green Tea) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Green Tea (Iced Green Tea) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Green Tea (Loose Leaf) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Green Tea (Loose Leaf) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Green Tea (Capsules) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Green Tea (Capsules) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Green Tea (Other Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Green Tea (Other Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Green Tea (Lemon) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Green Tea (Lemon) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Green Tea (Aloe Vera) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Green Tea (Aloe Vera) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Green Tea (Cinnamon) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Green Tea (Cinnamon) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Green Tea (Vanilla) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Green Tea (Vanilla) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Global: Green Tea (Wild Berry) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Global: Green Tea (Wild Berry) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Global: Green Tea (Jasmin) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Global: Green Tea (Jasmin) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Global: Green Tea (Basil) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Global: Green Tea (Basil) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Global: Green Tea (Other Flavours) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Global: Green Tea (Other Flavours) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Global: Green Tea Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
• Figure 40: Global: Green Tea Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
• Figure 41: Global: Green Tea Market: Sales through Specialty Stores (in Million US$), 2018 & 2023
• Figure 42: Global: Green Tea Market Forecast: Sales through Specialty Stores (in Million US$), 2024-2032
• Figure 43: Global: Green Tea Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
• Figure 44: Global: Green Tea Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
• Figure 45: Global: Green Tea Market: Online Stores (in Million US$), 2018 & 2023
• Figure 46: Global: Green Tea Market Forecast: Online Stores (in Million US$), 2024-2032
• Figure 47: Global: Green Tea Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
• Figure 48: Global: Green Tea Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
• Figure 49: Asia Pacific: Green Tea Market: Sales Value (In Million US$), 2018 & 2023
• Figure 50: Asia Pacific: Green Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: North America: Green Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: North America: Green Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Europe: Green Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Europe: Green Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Middle East and Africa: Green Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Middle East and Africa: Green Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Latin America: Green Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Latin America: Green Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Green Tea Manufacturing: Process Flow

List of Tables

• Table 1: Global: Green Tea Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Green Tea Market Forecast: Breakup by Type (in Million US$), 2024-2032
• Table 3: Global: Green Tea Market Forecast: Breakup by Flavour (in Million US$), 2024-2032
• Table 4: Global: Green Tea Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Green Tea Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Green Tea: Raw Material Requirements
• Table 7: Global: Green Tea Market Structure
• Table 8: Global: Green Tea Market: Key Players

Abstract

The global green tea market size reached US$ 16.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 27.2 Billion by 2032, exhibiting a growth rate (CAGR) of 5.8% during 2024-2032. The market is growing rapidly driven by the emerging health and wellness trends, increasing consumer awareness of green tea benefits, recent innovations in product offerings, rapid globalization of tea culture, and rising disposable incomes.

Green Tea Market Trends:

The emerging health and wellness trends

Consumers are becoming increasingly aware of their dietary choices and its impact on overall health. In line with this, the widespread adoption of green tea, as it is rich in antioxidants and bioactive compounds that improve brain function, aid in weight loss, reduce the risk of heart disease, and lower the risk of certain types of cancer, is boosting the market growth. Furthermore, the ongoing shift towards healthy living, prompting consumers to substitute traditional beverages like coffee and black tea with green tea, is driving the market growth. Moreover, the growing prevalence of lifestyle diseases, such as obesity and diabetes, propelling consumers to opt for healthier alternatives like green tea, is creating a positive outlook for the market.

Increasing consumer awareness of green tea benefits

The growing awareness of green tea's health benefits, fueled by scientific research, media coverage, and marketing efforts, is propelling the market growth. In line with this, the increasing number of studies highlighting green tea's potential health benefits, including improved brain function, antioxidants that may lower the risk of certain cancers, heightened metabolic rate, and a reduction in the risk of cardiovascular diseases, is boosting the market growth. Additionally, information about potential health benefits has been widely disseminated through health blogs, wellness magazines, and social media platforms, making it more accessible to the general public. Besides this, aggressive marketing campaigns by green tea producers, which often highlight the natural, health-promoting aspects of green tea, are driving the market growth.

Recent innovations in product offerings

Recent innovation in product offerings, such as the introduction of a range of natural flavors, including lemon, honey, mint, and jasmine, is boosting the market growth. Furthermore, the development of ready-to-drink (RTD) green tea beverages, which offer convenience and accessibility to consumers who are often on the go and looking for healthy beverage options that fit their busy lifestyles, is supporting the market growth. Additionally, the introduction of innovative products, such as sweetened and unsweetened green teas and green tea-based energy drinks, is positively influencing the market growth. Besides this, the widespread utilization of green tea-infused products in the health and beauty sectors is acting as another growth-inducing factor. Moreover, the development of organic and sustainably produced green tea products, catering to the growing demand for environmentally friendly and ethically produced goods, is favoring the market growth.

Rapid globalization of tea culture

The globalization of tea culture due to several factors, including increased global travel, cultural exchange, and the influence of Asian diasporas in Western countries, is propelling the market growth. The increasing exposure to new food and beverage (F&B) traditions, including tea-drinking customs, which has led to a growing appreciation and adoption of green tea in regions where it was previously less common, is supporting the market growth. Furthermore, the rising number of specialty tea shops and cafes, which offer a variety of green teas, introducing consumers to its diverse flavors and forms, is catalyzing the market growth. Moreover, the increasing presence of Asian pop culture through mediums, such as film, television, and social media, resulting in a broader acceptance and curiosity about green tea, is driving the market growth.

Rising disposable incomes

The increasing disposable incomes, enabling more people to have greater financial resources to spend on non-essential goods, including premium beverages like green tea, is boosting the market growth. Furthermore, the rapid economic growth, leading to a burgeoning middle class in regions that have traditionally been tea-consuming cultures is supporting the market growth. In addition, the ongoing shift towards premium green teas, as consumers seek out products that signify a higher status or offer perceived health benefits, is positively influencing the market growth. Moreover, the escalating disposable income allows consumers to explore and experiment with different types of green teas, including organic and imported varieties, which are generally more expensive than standard black tea or lower-grade green teas.

Green Tea Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, flavour, and distribution channel.

Breakup by Type:

Green Tea Bags

Green Tea Instant Mixes

Iced Green Tea

Loose Leaf

Capsules

Others

Green tea bags accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes green tea bags, green tea instant mixes, iced green tea, loose leaf, capsules, and others. According to the report, green tea bags represented the largest segment.

Breakup by Flavour:

Lemon

Aloe Vera

Cinnamon

Vanilla

Wild Berry

Jasmin

Basil

Others

Lemon holds the largest share in the industry

A detailed breakup and analysis of the market based on the flavour have also been provided in the report. This includes lemon, aloe vera, cinnamon, vanilla, wild berry, jasmin, basil, and others. According to the report, lemon accounted for the largest market share.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Specialty Stores

Convenience Stores

Online Stores

Others

Supermarkets and hypermarkets represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

Breakup by Region:

Asia Pacific

North America

Europe

Middle East and Africa

Latin America

Asia Pacific leads the market, accounting for the largest green tea market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, North America, Europe, Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

AMORE Pacific Corp

Arizona Beverage Company

Associated British Foods LLC

The Coca-Cola Company

Tata Global Beverages

Unilever

Cape Natural Tea Products

Celestial Seasonings

Finlays Beverages Ltd.

Frontier Natural Products Co-Op.

Hambleden Herbs

Hankook Tea

Honest Tea, Inc.

ITO EN

Kirin Beverage Corp.

Metropolitan Tea Company

Northern Tea Merchants Ltd

Numi Organic Tea

Oishi Group Plc.

Oregon Chai Inc.

Yogi Tea

Key Questions Answered in This Report

• 1. What was the size of the global green tea market in 2023?
• 2. What is the expected growth rate of the global green tea market during 2024-2032?
• 3. What has been the impact of COVID-19 on the global green tea market?
• 4. What are the key factors driving the global green tea market?
• 5. What is the breakup of the global green tea market based on the type?
• 6. What is the breakup of the global green tea market based on the flavor?
• 7. What is the breakup of the global green tea market based on the distribution channel?
• 8. What are the key regions in the global green tea market?
• 9. Who are the key players/companies in the global green tea market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Green Tea Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Type
• 5.5 Market Breakup by Flavour
• 5.6 Market Breakup by Distribution Channel
• 5.7 Market Breakup by Region
• 5.8 Market Forecast

6 Market Breakup by Type

• 6.1 Green Tea Bags
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Green Tea Instant Mixes
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Iced Green Tea
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Loose Leaf
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Capsules
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Others
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast

7 Market Breakup by Flavour

• 7.1 Lemon
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Aloe Vera
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Cinnamon
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Vanilla
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Wild Berry
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast
• 7.6 Jasmin
  • 7.6.1 Market Trends
  • 7.6.2 Market Forecast
• 7.7 Basil
  • 7.7.1 Market Trends
  • 7.7.2 Market Forecast
• 7.8 Others
  • 7.8.1 Market Trends
  • 7.8.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Specialty Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Convenience Stores
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Online Stores
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Region

• 9.1 Asia Pacific
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 North America
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Middle East and Africa
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Latin America
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Global Green Tea Industry: SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Global Green Tea Industry: Value Chain Analysis

• 11.1 Overview
• 11.2 Producers
• 11.3 Processing
• 11.4 Trade
• 11.5 Manufacturers
• 11.6 Retail
• 11.7 Consumers

12 Global Green Tea Industry: Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Global Green Tea Industry: Price Analysis

• 13.1 Price Indicators
• 13.2 Price Structure
• 13.3 Margin Analysis

14 Green Tea Manufacturing Process

• 14.1 Product Overview
• 14.2 Raw Material Requirements
• 14.3 Manufacturing Process
• 14.4 Key Success and Risk Factors

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 AMORE Pacific Corp
  • 15.3.2 Arizona Beverage Company
  • 15.3.3 Associated British Foods LLC
  • 15.3.4 The Coca-Cola Company
  • 15.3.5 Tata Global Beverages
  • 15.3.6 Unilever
  • 15.3.7 Cape Natural Tea Products
  • 15.3.8 Celestial Seasonings
  • 15.3.9 Finlays Beverages Ltd.
  • 15.3.10 Frontier Natural Products Co-Op.
  • 15.3.11 Hambleden Herbs
  • 15.3.12 Hankook Tea
  • 15.3.13 Honest Tea, Inc.
  • 15.3.14 ITO EN
  • 15.3.15 Kirin Beverage Corp.
  • 15.3.16 Metropolitan Tea Company
  • 15.3.17 Northern Tea Merchants Ltd
  • 15.3.18 Numi Organic Tea
  • 15.3.19 Oishi Group Plc.
  • 15.3.20 Oregon Chai Inc.
  • 15.3.21 Yogi Tea