緑茶市場：フレーバー別、形状別、流通チャネル別、地域別、2026-2032年

緑茶市場の評価、2026-2032年

緑茶市場の人気は高まっているが、その背景にはさまざまな要因があります。人々は健康志向を強めており、効能をもたらす可能性のある自然のものを求めるようになっています。緑茶には高濃度の抗酸化物質が含まれており、心臓の健康、体重管理、認知能力の強化に関連しています。市場規模は2024年に159億8,000万米ドルを超え、2032年には約284億6,000万米ドルに達します。

糖尿病や肥満などの慢性疾患の発生率は上昇しています。個人が予防策を求める中、緑茶は健康増進剤として評判が高く、人気に拍車をかけています。この動向と緑茶の効能に対する認識の高まりが相まって、この伝統的飲料の市場は活況を呈しています。費用対効果が高く効率的な緑茶に対する需要の高まりが、2026年から2032年までのCAGR 7.48%での市場の成長を可能にしています。

緑茶市場定義/概要

緑茶はカメリアシネンシス（Camellia sinensis）の葉から製造されます。緑茶は抗酸化物質、特にカテキンを多く含むことで知られ、様々な健康上の利点があると考えられています。緑茶は爽やかな味わいと、脳機能の向上、体重減少、慢性疾患のリスク低下などの健康効果が期待できることから、世界中で人気があります。飲食品にとどまらず、緑茶抽出物はその抗酸化能力を活用するため、栄養補助食品、化粧品、機能性食品への採用が増加しています。

健康とウェルネスの動向に対する消費者の意識の高まりにより、緑茶は有望視されています。自然でオーガニックな製品に対する需要が高まるにつれて、飲食品業界における緑茶の用途は、すぐに飲める飲料や新たな料理用途を含めて拡大すると予測されます。抗炎症作用や抗がん作用など、緑茶の治療効果の可能性に関する調査が進めば、緑茶の人気が高まる可能性があります。さらに、抽出技術の進歩により、ビタミン剤や化粧品により効果的な製剤が生み出される可能性もあり、緑茶はさまざまな産業で柔軟性のある成分となっています。

健康とウェルネスの動向は緑茶市場を牽引するか？

健康とウェルネスの動向は緑茶市場を活性化させると予想されます。米国紅茶協会の2021年調査によると、ミレニアル世代の87％が紅茶を飲んでおり、特に緑茶の人気が高いです。調査によると、米国の紅茶市場の価値は過去5年間で20％増加したが、これは主に健康志向の消費者のおかげです。このパターンは、健康とフィットネスを重視する個人が増えるにつれて、緑茶の需要が増え続け、市場が拡大することを示唆しています。

レディ・トゥ・ドリンク（RTD）緑茶製品の拡大は、緑茶市場を大幅に拡大すると予想されます。Statistaによると、世界のRTD茶市場は、これらの製品の利便性と多様性により、2019年の約297億米ドルから2027年には約389億6,000万米ドルに上昇すると予想されています。特に、便利で栄養価の高い飲料を選ぶ健康志向の消費者の間では、緑茶がこの市場のかなりの部分を占めています。便利で健康志向の製品に対する需要が高まるにつれて、RTD緑茶分野は引き続き緑茶市場全体を牽引していくと予測されます。

価格感応度は緑茶市場の成長に影響を与えるか？

価格感応度が緑茶市場の成長に影響を与える可能性は高いです。緑茶の健康効果と人気の高まりが需要を生み出す一方で、顧客の価格感応度が購買決定に影響を与える可能性があります。製造コストの上昇、有機緑茶や特殊緑茶のプレミアム価格、低価格の選択肢との競合は、一部の顧客を遠ざける可能性があります。さらに、経済状況や可処分所得の水準は、消費者が緑茶製品に支払う用意のある金額に影響を与える可能性があります。拡大を続け、多様な消費者層を惹きつけるためには、市場の競合他社は価格と品質のバランスを取る必要があります。

緑茶の賞味期限の短さは市場の成長に影響を与えるかもしれないです。緑茶の鮮度と強度は、その健康効果や風味を維持するために重要であるが、時間が経つにつれて薄れていく可能性があります。この賞味期限の短さは、保管、流通、小売に問題を引き起こし、価格の高騰や無駄を生む可能性があります。また、消費者は製品の耐久性や有効性に疑問を抱き、敬遠する可能性もあります。この影響に対抗するため、市場関係者はパッケージングソリューションの強化、サプライチェーンの合理化、緑茶製品を新鮮で魅力的な状態に保つための正しい保管技術に関する顧客教育を優先しなければならないです。

目次

第1章 世界の緑茶市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界の緑茶市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル

第5章 緑茶の世界市場、フレーバー別

• 概要
• アロエベラ
• シナモン
• レモン
• バニラ
• バジル

第6章 緑茶の世界市場、形状別

• 概要
• ルーズリーフ
• ティーバッグ
• パウダー
• アイスグリーンティー
• ルーズリーフ

第7章 世界の緑茶市場：流通チャネル別

• 概要
• スーパーマーケット／ハイパーマーケット
• オンライン小売
• 専門店
• コンビニエンスストア

第8章 緑茶の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界の緑茶市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• Ito En
• Lipton
• Nestle
• PepsiCo
• The Coca-Cola Company
• Unilever
• Twinings
• Tazo
• Bigelow Tea
• The Republic of Tea

第11章 主な発展

• 製品上市／開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第12章 付録

• 関連調査

Green Tea Market Valuation - 2026-2032

The Green Tea Market has grown popular, this expansion is fueled by a variety of sources. People are becoming more health-conscious, looking for natural items that may provide benefits. Green tea contains a high concentration of antioxidants and has been linked to enhanced heart health, weight management, and cognitive performance. The market size surpass USD 15.98 Billion valued in 2024 to reach a valuation of around USD 28.46 Billion by 2032.

The incidence of chronic disorders such as diabetes and obesity is rising. As individuals seek preventative measures, green tea's reputation as a health booster is fueling its popularity. This trend, combined with increased awareness of green tea's benefits, is resulting in a thriving market for this traditional beverage. The rising demand for cost-effective and efficient green tea is enabling the market grow at a CAGR of 7.48% from 2026 to 2032.

Green Tea Market: Definition/ Overview

Green tea is manufactured from Camellia sinensis plant leaves that have been minimally oxidized during processing. It is noted for its high quantities of antioxidants, particularly catechins, which are thought to have a variety of health advantages. Green tea is popular around the world because of its refreshing taste and potential health benefits, which include increased brain function, weight loss, and a lower risk of chronic diseases. Beyond beverages, green tea extracts are increasingly being employed in dietary supplements, cosmetic products, and functional foods to capitalize on their antioxidant capabilities.

Green tea appears promising, thanks to rising consumer awareness of health and wellness trends. As the demand for natural and organic products grows, green tea's applications in the food and beverage industry are projected to expand, including ready-to-drink beverages and new culinary uses. Research into its possible therapeutic benefits, such as anti-inflammatory and anti-cancer effects, could increase its popularity. Furthermore, advances in extraction technologies may result in more effective formulations for vitamins and cosmetics, making green tea a flexible constituent in many different types of industries.

Will Health and Wellness Trends Drive the Green Tea Market?

Health and wellness trends are expected to fuel the green tea market. The growing awareness of green tea's health advantages is a big reason, according to a 2021 survey from the Tea Association of the United States, which found that 87% of millennials drink tea, with green tea being especially popular. According to the survey, the value of the US tea market has increased by 20% in the last five years, owing primarily to health-conscious consumers. This pattern suggests that as more individuals emphasize their health and fitness, the demand for green tea will continue to climb, enhancing the market.

The expansion of Ready-to-Drink (RTD) green tea products is expected to significantly expand the green tea market. According to Statista, the global RTD tea market is expected to rise from around 29.7 billion USD in 2019 to 38.96 billion USD by 2027, driven by the convenience and diversity of these products. Green tea accounts for quite a bit of this market, particularly among health-conscious consumers who choose convenient, nutritious beverage options. As demand for convenient health-conscious products grows, the RTD green tea segment is projected to continue to drive the overall green tea market.

Will Price Sensitivity Impact the Growth of the Green Tea Market?

Price sensitivity will most likely affect the green tea market's growth. While the health benefits and increasing popularity of green tea generate demand, customers' price sensitivity can influence their purchasing decisions. Higher manufacturing costs, premium prices for organic or specialty green teas, and competition from lower-cost options may put off some customers. Furthermore, economic conditions and disposable income levels can influence how much consumers are ready to pay for green tea goods. To continue expansion and attract a diverse consumer base, market competitors must strike a balance between price and quality.

Green tea's low shelf life may have an impact on its market growth. Green tea's freshness and strength are critical for preserving its health benefits and flavor, which can fade over time. This short shelf life creates issues in storage, distribution, and retail, potentially resulting to higher prices and waste. Consumers may also be put off by questions about the product's durability and effectiveness. To counteract this impact, market players must prioritize enhancing packaging solutions, streamlining supply chains, and educating customers on correct storage techniques to keep green tea products fresh and appealing.

Category-Wise Acumens

Will the Refreshing Citrusy Propel the Lemon Segments for the Green Tea Market?

In the green tea market, the pleasant and fresh flavor of lemon is expected to boost expansion in the lemon section of the market. The current dominant segment in the green tea market. The combination of green tea's health advantages and the refreshing taste of lemon results in a popular and appealing product for consumers looking for both flavor and wellness. The fresh flavors of lemon can improve the whole drinking experience, making it more pleasurable and refreshing, especially in ready-to-drink (RTD) varieties. As customers seek more flavorful and healthful beverages, the lemon-flavored green tea market is expected to increase significantly in popularity.

Improvement in taste is expected to promote growth in the lemon segment of the green tea market. Lemon's crisp and fresh flavor can improve the generally delicate flavor of green tea, making it more palatable and pleasant to a wider spectrum of consumers. This pleasant flavor combination may attract health-conscious people who may otherwise dislike ordinary green tea. Taste is an important aspect in consumer preference and decision-making, therefore the better flavor profile provided by lemon-infused green tea is likely to significantly improve demand and drive growth in this market segment.

Will Easy Preparation Fuel the Tea Bags Segment for the Green Tea Market?

The tea bag segment of the green tea market is expected to rise due to its ease of preparation. Tea bags provide consumers with a helpful and quick way to enjoy green tea, eliminating the need for specialist equipment or lengthy brewing processes. This simplicity attracts to busy people and those new to green tea, making it more accessible to a larger audience. As convenience remains an important component in consumer decisions, the simple preparation provided by green tea bags is likely to significantly boost demand and drive growth in this market.

The portability of tea bags is expected to drive growth in the green tea market. Tea bags are small, lightweight, and portable, making them ideal for on-the-go consumption. This convenience appeals to busy consumers who wish to drink green tea at work, when traveling, or in other mobile settings. The ability to quickly prepare a cup of green tea anywhere with no fuss increases its appeal, especially for health-conscious people looking for handy solutions. As portability remains an important issue for consumers, demand for portable green tea bags is likely to increase, propelling growth in this market segment.

Country/Region-wise Acumens

Will the High Production for the Asian Pacific Region Lead the Green Tea Market?

The Asia-Pacific region currently dominates the green tea market. High production in the Asia-Pacific area will have a big impact on the green tea market. This area, driven by large producers such as China, Japan, and India, contributes to a significant amount of world green tea supply, with China alone producing over 2.97 million tons in 2020, accounting for roughly 87% of total production. The concentration of production ensures a stable supply chain and competitive pricing, which are critical for market growth. Furthermore, the proximity of production sites lowers transportation costs by up to 30%, making green tea more accessible and affordable to local customers.

The cultural significance of green tea in Asia-Pacific countries, particularly China and Japan, is a major driver of the region's green tea market. According to the China Tea Marketing Association's 2023 study, 88% of Chinese people drink tea regularly, with green tea accounting for over 70% of total consumption. In Japan, the Ministry of Agriculture, Forestry, and Fisheries reported an average per capita consumption of 1.1 kg of green tea in 2022, emphasizing its relevance in everyday life.

Furthermore, a 2021 study published in the Journal of Ethnopharmacology discovered that more than 60% of urban Japanese families undertake traditional tea ceremonies, primarily with green tea, at least once a month. This deep cultural establishment helps the Asia-Pacific green tea market expand at a 15% faster rate than other global markets.

Will Growing Health Consciousness Expand the European Region for the Green Tea Market?

Europe is frequently considered the fastest-growing green tea market. Growing health consciousness is expected to considerably impact the green tea market in Europe. According to 2023 research from the European Food Safety Authority (EFSA), 68% of European people actively seek out foods and beverages with health advantages, and green tea emerges as a top choice. The European Tea & Herbal Infusions Association (THIE) reported a 60% growth in green tea consumption over the last decade, with an estimated 60,000 tons in 2022, owing to its claimed health benefits.

Furthermore, a study published in the European Journal of Nutrition found that 72% of consumers link green tea with favorable health benefits, particularly its antioxidant characteristics. Euromonitor International's 2023 Health and Nutrition Survey confirms this trend, with 41% of respondents increasing their green tea consumption for health reasons in the previous year.

The European green tea market's innovation will fuel significant regional growth. With significant advancements in ready-to-drink (RTD) alternatives and functional green tea beverages, the RTD segment has grown by 32% between 2018 and 2022, reaching €1.2 billion. The approval of new functional items, as well as the preference for those with additional health benefits, highlight this trend.

Competitive Landscape

The green tea market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the green tea market include:

• Ito En, Lipton, Nestle, PepsiCo, The Coca-Cola Company, Unilever, Twinings, Tazo, Bigelow Tea, The Republic of Tea

Latest Developments

• In January 2024, Tata Consumer Products agreed to buy up to 100% of the equity share capital of Organic India, an organic brand supplying food, beverages, and herbal/traditional supplements.
• In February 2023, Unilever, the consumer goods behemoth, paid an unknown sum for Pukka Herbs, a leading organic herbal tea brand based in the United Kingdom. This move boosts Unilever's position in the booming organic tea sector and broadens its green tea selection.
• In August 2023, Ito En, the Japanese green tea company, paid an unknown sum for Matcha.com, an online matcha store. This change reflects the increasing popularity of matcha, a form of green tea powder.

Green Tea Market, By Category

• Flavors:
• Aloe-Vera
• Cinnamon
• Lemon
• Vanilla
• Basil
• Form:
• Loose Leaf
• Tea Bags
• Powder
• Iced Green Tea
• Loose-Leaf
• Distribution Channel:
• Supermarkets/Hypermarkets
• Online Retail
• Speciality Stores
• Convenience Stores
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL GREEN TEA MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL GREEN TEA MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model

5 GLOBAL GREEN TEA MARKET, BY FLAVORS

• 5.1 Overview
• 5.2 Aloe-Vera
• 5.3 Cinnamon
• 5.4 Lemon
• 5.5 Vanilla
• 5.6 Basil

6 GLOBAL GREEN TEA MARKET, BY FORM

• 6.1 Overview
• 6.2 Loose Leaf
• 6.3 Tea Bags
• 6.4 Powder
• 6.5 Iced Green Tea
• 6.6 Loose-Leaf

7 GLOBAL GREEN TEA MARKET, BY DISTRIBUTION CHANNEL

• 7.1 Overview
• 7.2 Supermarkets/Hypermarkets
• 7.3 Online Retail
• 7.4 Speciality Stores
• 7.5 Convenience Stores

8 GLOBAL GREEN TEA MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East & Africa

9 GLOBAL GREEN TEA MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Ito En
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Lipton
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Nestle
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 PepsiCo
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 The Coca-Cola Company
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Unilever
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Twinings
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Tazo
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Bigelow Tea
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 The Republic of Tea
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research