レディトゥドリンク緑茶市場：製品タイプ、包装タイプ、流通チャネル、地域別、2026～2032年

レディトゥドリンク緑茶市場の評価-2026～2032年

より健康的な飲料に対する消費者の需要の高まりが、レディトゥドリンク緑茶市場の成長を後押ししています。この需要は、体重管理や慢性疾患のリスク軽減など、緑茶の健康効果に対する意識の高まりによってさらに後押しされています。Verified Market Researchのアナリストによると、レディトゥドリンク緑茶a市場は、2024年に約35億4,000万米ドルの評価を下回り、予測期間中に52億1,000万米ドルの評価に達すると推定されています。

レディトゥドリンク緑茶市場の急速な拡大は、便利で健康志向の飲料に対する消費者の嗜好の高まりが主要因です。この市場のCAGRは、都市化の進展、多忙なライフスタイル、緑茶飲用による健康効果に対する意識の高まりによって押し上げられています。これにより、市場は2026～2032年にかけてCAGR 4.93％で成長します。

レディトゥドリンク緑茶市場定義/概要

レディトゥドリンク（RTD）緑茶は、緑茶の抽出物や茶葉から作られた包装済みのレディトゥドリンク飲料であり、消費者に準備の必要なく健康上のメリットを享受できる利便性を記載しています。通常、ボトル入り、缶入り、テトラパック入りなどの形態で販売されており、さまざまな小売チャネルで簡単に入手できます。抗酸化作用が広く認められているRTD緑茶は、リフレッシュ飲料としてだけでなく、健康増進やライフスタイルの選択を強化することを目的とした機能性飲料としても利用されています。

より健康的で外出先でも飲める飲料に対する消費者の関心の高まりが、RTD緑茶市場の成長に大きく寄与しています。体重管理、消化の改善、慢性疾患のリスク低減など、多くの健康上の利点に対する意識の高まりが需要を後押ししています。さらに、都市化の進展と多忙なライフスタイルにより、RTD緑茶は利便性を求める健康志向の消費者の間で人気の選択肢となっています。

健康志向飲料に対する需要の高まりは、RTD緑茶市場促進要因としてどのように作用しているか？

健康志向飲料に対する需要の高まりは、レディトゥドリンク緑茶市場の主要な促進要因として認識されています。抗酸化特性や体重管理をサポートする可能性など、緑茶に関連する健康上の利点に対する消費者の意識の高まりが、こうした製品の採用拡大につながりました。

世界保健機関（WHO）の報告によると、非感染性疾患（NCDs）は世界全体の死亡原因の71％を占めています。このため、抗酸化物質を豊富に含み、様々な慢性疾患の予防に役立つとされる緑茶の健康効果に対する認識が高まっています。

低糖質で自然な代替品への嗜好に後押しされた天然飲料や機能性飲料へのシフトが、市場機会をさらに拡大しています。加えて、都市化と多忙なスケジュールが便利でレディトゥドリンク選択肢への需要を高めるという、ライフスタイル・パターンの変化も市場を後押ししています。

レディトゥドリンク緑茶市場の成長を抑制する主要因は何か？

フレーバーウォーター、コールドプレスジュース、その他の機能性飲料など、他の健康志向飲料との競合が大きな課題として指摘されています。

さらに、特に高品質の緑茶葉の原料コストの変動が、メーカーの利益率に影響を与えています。一部のRTD緑茶製品に含まれる添加糖分に対する懸念も、特に健康志向の強い層では消費者のためらいにつながっており、市場の拡大をさらに抑制しています。

目次

第1章 世界のレディトゥドリンク緑茶市場の導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のレディトゥドリンク緑茶市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 レディトゥドリンク緑茶の世界市場：製品タイプ別

• 概要
• フレーバー
• 非フレーバー

第6章 レディトゥドリンク緑茶の世界市場：包装タイプ別

• 概要
• ボトル
• 缶

第7章 レディトゥドリンク緑茶の世界市場：流通チャネル別

• 概要
• スーパーマーケット＆ハイパーマーケット
• オンライン小売

第8章 レディトゥドリンク緑茶の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のレディトゥドリンク緑茶市場の競合情勢

• 概要
• 各社の市場ランキング
• 主要開発戦略

第10章 企業プロファイル

• Arizona Beverage
• Coca-Cola
• OISHI GROUP
• TG
• Ting Hsin International
• Unilever
• Uni-President
• Vivid
• Wahaha
• Yeo Hiap Seng

第11章 付録

• 関連調査

Ready-To-Drink Green Tea Market Valuation - 2026-2032

Increasing consumer demand for healthier beverages has driven the growth of the ready-to-drink green tea market, as more people are seeking natural and antioxidant-rich drink options. This demand is further fueled by rising awareness about the health benefits of green tea, including its role in weight management and reducing the risk of chronic diseases. According to the analyst from Verified Market Research, the Ready-To-Drink Green Tea Market is estimated to reach a valuation of USD 5.21 Billion over the forecast subjugating around USD 3.54 Billion valued in 2024.

The rapid expansion of the ready-to-drink green tea market is primarily driven by increasing consumer preference for convenient and health-conscious beverages. The CAGR of this market is being boosted by rising urbanization, busy lifestyles, and growing awareness of the health benefits of green tea consumption. It enables the market to grow at a CAGR of 4.93% from 2026 to 2032.

Ready-To-Drink Green Tea Market: Definition/ Overview

Ready-to-drink (RTD) green tea is a pre-packaged, ready-to-consume beverage made from green tea extracts or leaves, offering consumers the convenience of enjoying its health benefits without the need for preparation. It is typically available in bottled, canned, or Tetra Pak formats, making it easily accessible across various retail channels. Widely recognized for its antioxidant properties, RTD green tea is used as a refreshing drink, as well as a functional beverage aimed at promoting wellness and enhancing lifestyle choices.

Increasing consumer interest in healthier, on-the-go beverages has significantly contributed to the growth of the ready-to-drink green tea market. Rising awareness of the numerous health benefits, including weight management, improved digestion, and reduced risk of chronic diseases, has fueled demand. Additionally, growing urbanization and busier lifestyles have made RTD green tea a popular choice among health-conscious consumers seeking convenience.

How has the Rising Demand for Health-Conscious Beverages acted as a Driver for the Ready-To-Drink Green Tea Market?

The rising demand for health-conscious beverages has been recognized as a major driver for the ready-to-drink green tea market. Growing consumer awareness about the health benefits associated with green tea, such as its antioxidant properties and potential to support weight management, has led to increased adoption of these products.

The World Health Organization (WHO) reports that non-communicable diseases (NCDs) account for 71% of all deaths globally. This has led to increased awareness of the health benefits of green tea, which is rich in antioxidants and may help in preventing various chronic diseases.

A shift toward natural and functional beverages, driven by preferences for low-sugar and natural alternatives, has further expanded market opportunities. In addition, the market has been propelled by changing lifestyle patterns, where urbanization and hectic schedules have enhanced the demand for convenient, ready-to-drink options.

What are the Key Restraints Limiting the Growth of the Ready-To-Drink Green Tea Market?

High competition from other health-focused beverages, such as flavored water, cold-pressed juices, and other functional drinks, has been noted as a significant challenge.

Moreover, fluctuating raw material costs, especially for high-quality green tea leaves, have impacted profit margins for manufacturers. Concerns over the added sugar content in some RTD green tea products have also led to consumer hesitation, especially in health-conscious segments, further restraining market expansion.

Category-Wise Acumens

Which Product Type is Dominating the Ready-To-Drink Green Tea Market?

According to VMR Analyst, the flavored product type has been identified as dominating the ready-to-drink green tea market. Consumers' growing preference for varied taste profiles has driven higher demand for flavored options over unflavored counterparts. Increasing innovation in flavors, such as citrus, honey, and berry-infused green tea, has broadened the appeal of these products to a wider demographic.

Additionally, the enhanced sensory experience offered by flavored RTD green tea has led to greater market penetration, particularly in regions where traditional green tea consumption is lower. This dominance has been reinforced by the strategic marketing efforts of key players to cater to consumer preferences.

Which Distribution Channel is Growing Rapidly in the Ready-To-Drink Green Tea Market?

According to VMR Analyst, online retail has been identified as the rapidly growing distribution channel in the ready-to-drink green tea market. The growth has been propelled by increasing consumer preference for the convenience of online shopping, supported by the expansion of e-commerce platforms. The availability of a wider variety of products, coupled with frequent discounts and promotional offers, has made online retail an attractive option for consumers.

In addition, the ease of product comparison, the growth of mobile commerce, and the integration of subscription-based delivery models have further accelerated the expansion of this channel in both developed and emerging markets.

Country/Region-wise Acumens

What Factors Contribute to Asia Pacific's Dominance in the Ready-To-Drink Green Tea Market?

According to VMR Analyst, Asia Pacific's dominance in the ready-to-drink green tea market has been driven by the region's deep-rooted cultural affinity for green tea consumption, especially in countries like China, Japan, and South Korea. According to a report by the Food and Agriculture Organization of the United Nations (FAO), Asia accounted for 85% of global tea production in 2018. China alone produced 2.8 million tons of tea, representing 45% of the world's total tea production. This cultural significance translates into high consumption rates in the Asia Pacific region.

A large consumer base, coupled with growing disposable incomes, has further expanded the demand for convenient, ready-to-drink formats. The increasing urbanization and rising health consciousness among consumers in the region have accelerated market growth. Additionally, the presence of key market players and manufacturers, combined with advancements in product innovation and distribution, has solidified Asia Pacific's leadership in the global market.

How is the Ready-To-Drink Green Tea Market Growing in North America?

According to VMR Analyst, the ready-to-drink green tea market in North America has been experiencing rapid growth, primarily fueled by rising health consciousness and increasing demand for low-calorie, functional beverages. The market has been further expanded by a growing focus on wellness trends, particularly among younger consumers, who are seeking alternatives to sugary soft drinks.

The growing awareness of the negative health impacts of sugary sodas is driving consumers towards healthier alternatives like RTD green tea. According to the Centers for Disease Control and Prevention (CDC), from 2011-2014, 63% of youth and 49% of adults in the United States consumed a sugar-sweetened beverage on a given day.

The widespread availability of RTD green tea in supermarkets, hypermarkets, and convenience stores, along with a robust online retail infrastructure, has contributed to the market's expansion. Strategic marketing efforts and product diversification by key brands have also played a significant role in accelerating growth in this region.

Competitive Landscape

The Ready-To-Drink Green Tea Market's competitive landscape is characterized by a varied range of companies, including technology developers, plant operators, and service providers, all striving for market share in an increasingly dynamic and growing industry.

Some of the prominent players operating in the ready-to-drink green tea market include:

• Arizona Beverage
• Coca-Cola
• OISHI GROUP
• TG
• Ting Hsin International
• Unilever
• Uni-President
• Vivid
• Wahaha
• Yeo Hiap Seng

Latest Developments

• In November 2023, Coca-Cola India introduced Honest Tea, a ready-to-drink iced green tea, during the Bengal Global Business Summit. The product, featuring organic green tea sourced from Makaibari Tea Estate, is offered in two flavors: Lemon-Tulsi and Mango. Initially, the launch is focused on providing consumers with more beverage choices and is exclusively available via eCommerce platforms in key cities such as Bangalore, Mumbai, Hyderabad, Chennai, and Pune.
• In April 2024, ITO EN unveiled its flagship brand, Oi Ocha, in the Indian market. Known globally as the top-selling natural unsweetened ready-to-drink green tea, the brand's entry into India will rely on e-commerce for the initial phase. The company aims to build a strong market presence in India, where consumer awareness of green tea is still emerging.

Ready-To-Drink Green Tea Market, By Category

• Product Type:
• Flavored
• Unflavored
• Packaging Type:
• Bottled
• Canned
• Distribution Channel:
• Supermarkets & Hypermarkets
• Online Retail
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL READY-TO-DRINK GREEN TEA MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL READY-TO-DRINK GREEN TEA MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Flavored
• 5.3 Unflavored

6 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY PACKAGING TYPE

• 6.1 Overview
• 6.2 Bottled
• 6.3 Canned

7 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY DISTRIBUTION CHANNEL

• 7.1 Overview
• 7.2 Supermarkets & Hypermarkets
• 7.3 Online Retail

8 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL READY-TO-DRINK GREEN TEA MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Arizona Beverage
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Coca-Cola
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 OISHI GROUP
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 TG
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Ting Hsin International
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Unilever
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Uni-President
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Vivid
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Wahaha
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Yeo Hiap Seng
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research