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市場調査レポート
商品コード
1298916
アイメイク市場:世界の産業動向、シェア、規模、成長機会、2023-2028年予測Eye Makeup Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
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アイメイク市場:世界の産業動向、シェア、規模、成長機会、2023-2028年予測 |
出版日: 2023年06月14日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2~3営業日
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世界のアイメイク市場規模は2022年に165億米ドルに達しました。今後、IMARC Groupは、2023年から2028年にかけて5.1%の成長率(CAGR)を示し、2028年までに224億米ドルに達すると予測しています。
アイメイクは、目の見た目を強調するために塗る製品を指します。これらの製品にはアイシャドー、アイライナー、マスカラなどがあり、水、乳化剤、防腐剤、増粘剤、保湿剤、香料などを使用して配合されます。アイメイク製品は、微妙な色合いから大胆な色合いまで、さまざまな色があり、長持ちする処方となっています。さらに、ウォータープルーフやミネラルベースの製品に対する消費者の需要が、市場の大きな開拓につながっています。
過去数年間、一人当たりの所得が増加し、個人の外見重視の傾向が強まったことが市場を牽引してきました。しかし、コロナウイルス感染症(COVID-19)の突然の流行により、多くの国の政府が完全な営業停止を課したため、サプライ・チェーンが混乱しました。これに伴い、eコマース・チャネルは個人にとって便利で手間のかからないショッピング・ソリューションとして台頭してきました。COVID-19の大流行により自由裁量経費は減少したが、美容・パーソナルケア製品の売上は近い将来改善すると予測されています。このため、いくつかの小売ブランドはeコマース・チャネルでの存在感を強め、価格帯や製品コレクションに多様性を持たせることに注力しています。さらに、男性の化粧品人気の高まりとソーシャルメディアの影響力の高まりにより、業界のいくつかのメーカーは、消費者ベースを拡大するために、男性専用の眉ジェルなどのアイメイク製品を提供しています。また、ナチュラル、オーガニック、ハラル認証製品も発売しています。
The global eye makeup market size reached US$ 16.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028.
Eye makeup refers to products that are applied to accentuate the appearance of the eyes. These products include eyeshadow, eyeliner and mascara, which are formulated using water, emulsifiers, preservatives, thickeners, moisturizers, and fragrances. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, consumer demand for waterproof and mineral-based products has led to significant developments in the market.
Over the past few years, the market has been driven by inflating per capita incomes and the increasing focus of individuals on physical appearances. However, owing to the sudden outbreak of the coronavirus disease (COVID-19), governments of numerous countries have imposed complete lockdowns, which has resulted in supply chain disruptions. In line with this, e-commerce channels have emerged as a convenient and hassle-free shopping solution for individuals. Although discretionary expenses have decreased due to the COVID-19 pandemic, the sales of beauty and personal care products are projected to improve in the near future. Owing to this, several retail brands are focusing on strengthening their presence on e-commerce channels and providing diversity in the price range and product collection. Furthermore, owing to the increasing popularity of cosmetics among men and the rising influence of social media, several manufactures in the industry are offering eye makeup products, such as brow gel, exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products.
IMARC Group provides an analysis of the key trends in each sub-segment of the global eye makeup market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, distribution channel, pricing and source.
Mascara
Eye Shadow
Eye Liner
Eye Pencil
Eyebrow Gel
Others
Hypermarkets and Supermarkets
Specialty Stores
Convenience Stores
Online Stores
Others
Low to Medium Price
Premium Price
Chemical
Natural
Organic
Halal
Other
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also analysed the competitive landscape of the market with some of the key players being Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakme Cosmetics (Hindustan Unilever), L'Oreal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estee Lauder Inc., Procter & Gamble etc.
The global eye makeup market size reached US$ 16.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028.
Eye makeup refers to products that are applied to accentuate the appearance of the eyes. These products include eyeshadow, eyeliner and mascara, which are formulated using water, emulsifiers, preservatives, thickeners, moisturizers, and fragrances. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, consumer demand for waterproof and mineral-based products has led to significant developments in the market.
Over the past few years, the market has been driven by inflating per capita incomes and the increasing focus of individuals on physical appearances. However, owing to the sudden outbreak of the coronavirus disease (COVID-19), governments of numerous countries have imposed complete lockdowns, which has resulted in supply chain disruptions. In line with this, e-commerce channels have emerged as a convenient and hassle-free shopping solution for individuals. Although discretionary expenses have decreased due to the COVID-19 pandemic, the sales of beauty and personal care products are projected to improve in the near future. Owing to this, several retail brands are focusing on strengthening their presence on e-commerce channels and providing diversity in the price range and product collection. Furthermore, owing to the increasing popularity of cosmetics among men and the rising influence of social media, several manufactures in the industry are offering eye makeup products, such as brow gel, exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products.
IMARC Group provides an analysis of the key trends in each sub-segment of the global eye makeup market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, distribution channel, pricing and source.
Mascara
Eye Shadow
Eye Liner
Eye Pencil
Eyebrow Gel
Others
Hypermarkets and Supermarkets
Specialty Stores
Convenience Stores
Online Stores
Others
Low to Medium Price
Premium Price
Chemical
Natural
Organic
Halal
Other
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also analysed the competitive landscape of the market with some of the key players being Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakme Cosmetics (Hindustan Unilever), L'Oreal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estee Lauder Inc., Procter & Gamble etc.