アイメイクの世界市場の評価：製品タイプ別、形状別、原料別、用途別、価格別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年～2031年）

世界のアイメイクの市場規模は、2023年の115億米ドルから2031年に194億6,000万米ドルに達すると予測され、予測期間の2024年～2031年にCAGRで6.80%の成長が見込まれます。

市場は、美意識の高まりとソーシャルメディアや美容インフルエンサーの影響によって大きな成長を示しています。製品の配合における革新的な進歩により、ウォータープルーフ、ロングラスティング、にじみ防止のアイメイク製品が開発され、全体的なルックスが向上しています。また、パーソナライゼーションに基づく多様な美容製品への動向の高まりは、仕上がり、さまざまな色合い、革新的なアプリケーターなど、アイメイク製品により多くの多様性を提供しています。多くの企業は現在、独自の特性を持つあらゆる肌タイプに合う環境にやさしい製品に注力しています。

例えば2024年6月、Essiri LLCは「eyes are the story」オプトコスメティックラインのアイシャドウパレット「the story shades」を発売しました。この製品は、塗布後の全体的なルックスを向上させ、目元に敏感な肌の人に役立ちます。

また、ソーシャルメディアやKビューティなどの文化的トレンドの人気が高まっていることも、製品需要を後押ししています。eコマースプラットフォームは、世界中の消費者に製品への容易なアクセスを提供することで、市場を発展してきました。デジタルシフトは、新しいトレンドを素早く取り入れることを可能にし、既存企業とともにニッチブランドの台頭を促進しました。

美容トレンドに対するソーシャルメディアとeコマースの影響の高まり

美容トレンド、特にアイメイクに対するeコマースとソーシャルメディアの影響が大きくなっています。YouTubeやInstagramなどのソーシャルメディアプラットフォームは、メイクアップアーティストやインフルエンサーが新しいテクニックやアイメイクを何百万人ものフォロワーに即座に披露することを可能にしています。これらのインフルエンサーは、しばしば自社製品を推奨したりチュートリアルを共有することでトレンドを生み出し、視聴者が人気のアイメイクスタイルを簡単に真似できるようにしています。例えば、カットクリースというアイメイクの流行は、ソーシャルメディアを通じて大流行しました。美容インフルエンサーが詳細な動画でそのテクニックを指導し、広く普及することにつながっています。ソーシャルメディアは、世界中へのトレンドの拡散を容易にするため、ある地域で流行したスタイルが、Kビューティのように瞬く間に世界的な現象になることもあります。eコマースは、このような製品を簡単に入手できるようにすることで、このプロセスにおいて重要な役割を果たしています。インフルエンサーが特定のアイシャドウパレットやアイライナーを宣伝すれば、視聴者はオンラインショップを通じてすぐに購入できます。多くの美容ブランドが、インフルエンサーとコラボして限定商品を作り、それを活用しています。ソーシャルメディアがアイメイクのトレンドを決定し、eコマースを通じて誰もが簡単にアクセスできるようになったことが、市場成長をさらに後押ししています。

例えば2023年11月、オンライン美容ブランドのNykaa E-retail Pvt. Ltd.は、Eyes On Me! 4 in 1 Quad Eyeshadow Paletteを発売しました。

2023年7月、Rare Beautyはアイシャドウ、アイライナー、アイブロウ製品を含むアイメイクセグメントの製品を発売しました。この発売は、発売前にTikTokで発表され、人気を博しました。

製品の配合における技術の進歩

技術の進歩により、アイメイク製品の配合が改良され、性能、多様性、安全性が向上しました。最新の技術により、メーカーは高度に着色されたアイシャドウを作ることができるようになり、ひと塗りで鮮烈な発色が得られるようになっています。これは、より微細な顔料を生成し、均一で滑らかな塗布を保証する複雑な精製技術によって可能になっています。新しい配合は、にじみにくく、長持ちします。これは、マスカラやアイライナーが一日中使用してもにじんだり色落ちしたりしないことを示しています。これらの進歩は、柔軟で耐水性のある皮膚膜を形成するシリコンやポリマー技術の進歩によるものです。

当レポートでは、世界のアイメイク市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
• 市場の認知度と忠誠心
• 購入決定において考慮される要素
• 購入目的
• 購入媒体
• 購入頻度
• 友人や家族からの推奨/オンラインのレビュー
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 世界のアイメイク市場の見通し（2017年～2031年）

• 市場規模と予測
  • 金額
  • 数量
• 製品タイプ別
  • アイライナー
  • アイシャドウ
  • マスカラ
  • コール/カジャル
  • その他
• 形状別
  • 液体
  • クリーム状
  • ゲル
• 原料別
  • オーガニック
  • 従来式
• 用途別
  • 個人
  • 商業
• 価格順
  • マス
  • プレミアム
  • ラグジュアリー
• エンドユーザー別
  • 男性
  • 女性
  • 子供
• 流通チャネル別
  • オンライン
  • オフライン
• 地域別
  • 北米
  • 欧州
  • アジア太平洋
  • 南米
  • 中東・アフリカ
• 市場シェア：企業別（2023年）

第6章 世界のアイメイク市場の見通し：地域別（2017年～2031年）

• 北米
  • 市場規模と予測
  • 製品タイプ別
  • 形状別
  • 原料別
  • 用途別
  • 価格順
  • エンドユーザー別
  • 流通チャネル別
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド
• アジア太平洋
  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン
• 南米
  • ブラジル
  • アルゼンチン
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第7章 市場マッピング（2023年）

• 製品タイプ別
• 形状別
• 原料別
• 用途別
• 価格順
• エンドユーザー別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需給分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

• マーケットリーダー上位5社の競合マトリクス
• マーケットリーダー上位5社の市場収益の分析（2023年）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社）
• 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• The Estee Lauder Company Inc.
• L'Oreal S.A.
• Coty Inc.
• Unilever plc
• Natura & Co. Holding S.A.
• Colorbar Cosmetics Private Limited
• Oriflame Holdings BV
• Revlon Consumer Products LLC
• Procter & Gamble
• Morphe LLC

第14章 戦略的推奨

第15章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 2. Global Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 3. Global Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 4. Global Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 5. Global Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 6. Global Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 7. Global Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 8. Global Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 9. Global Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 10. Global Eye Makeup Market Share (%), By Region, 2017-2031F
• Figure 11. North America Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 12. North America Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 13. North America Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 14. North America Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 15. North America Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 16. North America Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 17. North America Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 18. North America Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 19. North America Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 20. North America Eye Makeup Market Share (%), By Country, 2017-2031F
• Figure 21. United States Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 22. United States Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 23. United States Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 24. United States Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 25. United States Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 26. United States Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 27. United States Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 28. United States Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 29. United States Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 30. Canada Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 31. Canada Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 32. Canada Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 33. Canada Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 34. Canada Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 35. Canada Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 36. Canada Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 37. Canada Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 38. Canada Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 39. Mexico Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 40. Mexico Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 41. Mexico Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 42. Mexico Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 43. Mexico Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 44. Mexico Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 45. Mexico Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 46. Mexico Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 47. Mexico Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 48. Europe Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 49. Europe Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 50. Europe Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 51. Europe Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 52. Europe Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 53. Europe Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 54. Europe Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 55. Europe Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 56. Europe Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 57. Europe Eye Makeup Market Share (%), By Country, 2017-2031F
• Figure 58. Germany Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 59. Germany Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 60. Germany Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 61. Germany Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 62. Germany Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 63. Germany Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 64. Germany Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 65. Germany Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 66. Germany Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 67. France Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 68. France Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 69. France Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 70. France Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 71. France Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 72. France Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 73. France Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 74. France Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 75. France Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 76. Italy Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 77. Italy Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 78. Italy Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 79. Italy Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 80. Italy Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 81. Italy Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 82. Italy Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 83. Italy Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 84. Italy Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 85. United Kingdom Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 86. United Kingdom Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 87. United Kingdom Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 88. United Kingdom Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 89. United Kingdom Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 90. United Kingdom Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 91. United Kingdom Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 92. United Kingdom Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 93. United Kingdom Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 94. Russia Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 95. Russia Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 96. Russia Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 97. Russia Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 98. Russia Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 99. Russia Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 100. Russia Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 101. Russia Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 102. Russia Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 103. Netherlands Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 104. Netherlands Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 105. Netherlands Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 106. Netherlands Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 107. Netherlands Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 108. Netherlands Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 109. Netherlands Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 110. Netherlands Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 111. Netherlands Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 112. Spain Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 113. Spain Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 114. Spain Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 115. Spain Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 116. Spain Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 117. Spain Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 118. Spain Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 119. Spain Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 120. Spain Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 121. Turkey Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 122. Turkey Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 123. Turkey Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 124. Turkey Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 125. Turkey Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 126. Turkey Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 127. Turkey Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 128. Turkey Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 129. Turkey Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 130. Poland Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 131. Poland Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 132. Poland Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 133. Poland Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 134. Poland Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 135. Poland Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 136. Poland Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 137. Poland Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 138. Poland Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 139. South America Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 140. South America Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 141. South America Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 142. South America Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 143. South America Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 144. South America Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 145. South America Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 146. South America Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 147. South America Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 148. South America Eye Makeup Market Share (%), By Country, 2017-2031F
• Figure 149. Brazil Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 150. Brazil Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 151. Brazil Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 152. Brazil Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 153. Brazil Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 154. Brazil Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 155. Brazil Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 156. Brazil Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 157. Brazil Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 158. Argentina Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 159. Argentina Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 160. Argentina Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 161. Argentina Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 162. Argentina Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 163. Argentina Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 164. Argentina Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 165. Argentina Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 166. Argentina Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 167. Asia-Pacific Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 168. Asia-Pacific Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 169. Asia-Pacific Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 170. Asia-Pacific Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 171. Asia-Pacific Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 172. Asia-Pacific Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 173. Asia-Pacific Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 174. Asia-Pacific Eye Makeup Market Share (%), By End-user, In USD Billion, 2016-2030
• Figure 175. Asia-Pacific Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 176. Asia-Pacific Eye Makeup Market Share (%), By Country, 2017-2031F
• Figure 177. India Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 178. India Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 179. India Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 180. India Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 181. India Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 182. India Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 183. India Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 184. India Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 185. India Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 186. China Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 187. China Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 188. China Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 189. China Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 190. China Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 191. China Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 192. China Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 193. China Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 194. China Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 195. Japan Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 196. Japan Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 197. Japan Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 198. Japan Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 199. Japan Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 200. Japan Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 201. Japan Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 202. Japan Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 203. Japan Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 204. Australia Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 205. Australia Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 206. Australia Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 207. Australia Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 208. Australia Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 209. Australia Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 210. Australia Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 211. Australia Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 212. Australia Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 213. Vietnam Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 214. Vietnam Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 215. Vietnam Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 216. Vietnam Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 217. Vietnam Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 218. Vietnam Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 219. Vietnam Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 220. Vietnam Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 221. Vietnam Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 222. South Korea Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 223. South Korea Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 224. South Korea Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 225. South Korea Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 226. South Korea Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 227. South Korea Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 228. South Korea Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 229. South Korea Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 230. South Korea Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 231. Indonesia Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 232. Indonesia Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 233. Indonesia Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 234. Indonesia Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 235. Indonesia Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 236. Indonesia Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 237. Indonesia Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 238. Indonesia Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 239. Indonesia Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 240. Philippines Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 241. Philippines Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 242. Philippines Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 243. Philippines Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 244. Philippines Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 245. Philippines Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 246. Philippines Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 247. Philippines Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 248. Philippines Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 249. Middle East & Africa Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 250. Middle East & Africa Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 251. Middle East & Africa Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 252. Middle East & Africa Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 253. Middle East & Africa Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 254. Middle East & Africa Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 255. Middle East & Africa Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 256. Middle East & Africa Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 257. Middle East & Africa Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 258. Middle East & Africa Eye Makeup Market Share (%), By Country, 2017-2031F
• Figure 259. Saudi Arabia Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 260. Saudi Arabia Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 261. Saudi Arabia Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 262. Saudi Arabia Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 263. Saudi Arabia Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 264. Saudi Arabia Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 265. Saudi Arabia Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 266. Saudi Arabia Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 267. Saudi Arabia Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 268. UAE Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 269. UAE Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 270. UAE Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 271. UAE Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 272. UAE Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 273. UAE Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 274. UAE Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 275. UAE Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 276. UAE Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 277. South Africa Eye Makeup Market, By Value, In USD Billion, 2017-2031F
• Figure 278. South Africa Eye Makeup Market, By Volume, In Units, 2017-2031F
• Figure 279. South Africa Eye Makeup Market Share (%), By Product Type, 2017-2031F
• Figure 280. South Africa Eye Makeup Market Share (%), By Form, 2017-2031F
• Figure 281. South Africa Eye Makeup Market Share (%), By Source, 2017-2031F
• Figure 282. South Africa Eye Makeup Market Share (%), By Application, 2017-2031F
• Figure 283. South Africa Eye Makeup Market Share (%), By Price, 2017-2031F
• Figure 284. South Africa Eye Makeup Market Share (%), By End-user, 2017-2031F
• Figure 285. South Africa Eye Makeup Market Share (%), By Distribution Channel, 2017-2031F
• Figure 286. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 287. By Form Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 288. By Source Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 289. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 290. By Price Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 291. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 292. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 293. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

Global eye makeup market is projected to witness a CAGR of 6.80% during the forecast period 2024-2031, growing from USD 11.50 billion in 2023 to USD 19.46 billion in 2031.

The global eye makeup market is experiencing significant growth driven by rising beauty consciousness and the influence of social media and beauty influencers. Innovative advancements in product formulations have led to the development of waterproof, long-lasting, and smudge-proof eye makeup products, improving their overall looks. Also, the growing trend towards diverse beauty products based on personalization has provided a larger variety of ranges in eye makeup products including finished, different shades, and innovative applicators. Most companies are now focusing on eco-friendly products that suit every skin type with unique properties.

For instance, in June 2024 Essiri LLC launched 'the story shades' eye-shadow palette 'the story shades' in their 'eyes are the story' optocosmetics line. The product enhances the overall look after application and is helpful to those who have sensitive skin to the eye area.

Also, the growing popularity of social media and cultural trends, such as K-beauty, fuels the product demand. E-commerce platforms have developed the market by providing easy accessibility of products to consumers globally. The digital shift allows for the quick adoption of new trends and has facilitated the rise of niche brands alongside established players.

Rising Influence of Social Media and E-commerce on Beauty Trends

The rising impact of e-commerce and social media on beauty trends, particularly eye makeup, has grown significantly. Social media platforms such as YouTube, Instagram, and other websites allow makeup artists and influencers to showcase new techniques and eye looks instantly to millions of followers. These influencers often start trends by recommending their products and sharing tutorials, making it easy for viewers to copy popular eye makeup styles. For instance, the "cut crease" eye makeup trend gained massive popularity through social media. Beauty influencers instructed the technique in detailed videos leading to widespread adoption. Social media makes it easy for trends to spread globally, so a style popularized in one region can quickly become a worldwide phenomenon such as K-beauty. E-commerce plays an important role in the process by making such products easily accessible. When an influencer promotes a specific eyeshadow palette or eyeliner, viewers can purchase it immediately through online stores. Many beauty brands have capitalized on it by collaborating with influencers to create exclusive products, which often sell out quickly due to high demand. Social media sets the trends in eye makeup and through e-commerce it is easily accessible to everyone, which is further driving the market growth.

For instance, in November 2023 Nykaa E-retail Pvt. Ltd., an online beauty brand, launched the 'eyes on me' 4-in-one quad eye shadow palette that offers beautifully pigmented colors for minimal as well as quirky styles.

In July 2023, Rare Beauty launched products in the eye makeup segment including eyeshadow, eyeliners, and eyebrows products. The launch was previously announced on TikTok which gained a lot of popularity before its launch.

Technological Advancements in Product Formulation

Advancements in technology have improved the formulation of eye makeup products, enhancing their performance, variety, and safety. Modern technology allows manufacturers to create highly pigmented eyeshadows, which provide intense color in a single application. It is made possible by complicated refining techniques that generate finer pigments and guarantee a uniform and smooth application. New formulas provide smudge-proof and long-lasting qualities. It indicates that mascaras and eyeliners will not smudge or fade after an entire day of use. These advancements come from advances in silicone and polymer technologies, which form flexible and water-resistant skin films.

For instance, in May 2024, Roquette Beaute introduced Beaute by Roquette ST 730, a hydroxypropyl pea starch. The biodegradable water-resistant film offers proven lifting effects and aligns with sustainable practices, sourced from pea starch known for its eco-friendly attributes. The innovation has wrinkle-reducing and water-resistant capabilities ideal for both makeup and skincare formulations.

Technology has improved safety and due to modern testing and development procedures, harmful chemicals, such as phthalates and parabens, are rarely found in modern eye makeup formulations. Due to extensive testing, these products guarantee no irritation in the skin and are frequently hypoallergenic and ideal for delicate eyes. Also, technology has led to the creation of multi-functional products. For instance, some eyeshadows include skincare benefits, such as moisturizing ingredients or anti-aging properties. It is made possible by merging advanced cosmetic science into product development. Therefore, technological advancements in product formulation have led to eye makeup which is more vibrant, multi-functional, long-lasting, safe, and enhancing the overall makeup experience for consumers.

Eyeliner Segment Holds Major Global Eye-Makeup Market Share

The eyeliner segment holds the major share in the eye makeup market due to different varieties and styles in beauty routines. Eyeliners are helpful in defining the eyes and giving a subtle, expressive, bigger appearance. Eyeliner is available in a variety of forms to suit different preferences and looks and has many varieties including pencil, liquid, gel, and felt-tip. Pencil liners are widely used as they have simple application and can be used for both, smeared smoky effects and precise lines, preferred by consumers.

Users who appreciate experimenting with their appearance may find liquid and gel eyeliner attractive, as they provide precision for producing defined, dramatic lines, and elaborate designs. The popularity of trends such as cat-eye or winged eyeliner accelerate the demand. These styles are often popularized by celebrities and influencers, keeping eyeliner in the spotlight. Also, eyeliners are used by a wide demographic, from makeup beginners to professionals due to its accessibility and impactful results. In addition, innovative advancements have led to waterproof, long-lasting, and smudge-proof formulations, further boosting the segment's demand. It ensures that eyeliner remains fundamental in makeup collections, maintaining its major share in the eye makeup market, further boosting the market growth.

For instance, in December 2023, Fenty Beauty launched the Glitty Lid Eyeliner, a new addition that redefines eye makeup standards. The limited-edition product features three metallic shades, Chrome at Me (silver), Amethyzz (royal purple), and Peacock'y (deep teal) in a smudge-proof and waterproof formula. The product is designed with a precise fine-tipped brush, which allows for versatile application, enabling users to create everything from subtle lines to bold and artistic designs.

Asia-Pacific is Expected to be the Fastest-Growing Region in Eye Makeup Market

Asia-Pacific is expected to be the fastest-growing region in the eye makeup market due to various factors including increasing awareness of self-grooming and beauty, growing disposable incomes, growing population of youth focused on styling and grooming, and the rising influence of social media.

According to a report from the International Conference of Population and Development released in September 2023, 60% of the youth live in Asia-Pacific, with more than 750 million young men and women aged between 15 to 24 years.

As economies in countries such as India, China, and South Korea continue to grow, more consumers have the financial means to invest in beauty products, including eye makeup. Cultural factors play an important role in many Asia-Pacific countries, there is a strong emphasis on personal grooming and appearance. It has led to an increased demand for eye makeup products that enhance natural beauty and face features, such as eyeliners, mascaras, and eyeshadows. For instance, the influence of K-beauty (Korean beauty) trends cannot be ignored. Korean beauty products are known for their innovation and quality, and their popularity has spread across the region, fueling the interest in eye makeup. The rise of beauty influencers and celebrities in the region further fuel the trends and increase product demand through social media platforms. Also, the growing expansion of e-commerce has made it easier for consumers in Asia-Pacific to access a wide range of eye makeup products. Online shopping platforms offer extensive product selections and allow consumers to easily follow global beauty trends. The combination of cultural emphasis on beauty, economic growth, influence of K-beauty, and the rise of e-commerce makes Asia-Pacific, the fastest-growing market for eye makeup, which is expected to drive global market growth.

Future Market Scenario (2024 - 2031F)

Virtual try-on will allow consumers to try eye makeup before purchasing, enhancing the online shopping experience. The technology will enable accurate color matching and style experimentation, reducing the need for physical stores while increasing consumer confidence in online purchases, further accelerating the market growth.

Innovative packaging designs will engage consumers with educational content and convenient features, enhancing brand loyalty and user experience. Packaging will be interactive, offering tutorials, ingredient information, and reordering options to attract consumers and help in driving market growth.

Key Players Landscape and Outlook

Constant innovation by the key players characterizes the competitive landscape of the global eye makeup market. The market is dominated by major players and these companies lead through extensive portfolios, strong brand recognition, product launches, acquisitions, and brand evolution. These companies invest heavily in research and development to innovate and stay ahead of trends, offering advanced formulations and targeting diverse skin concerns. Emerging brands, particularly those emphasizing natural, organic, and clean beauty, are gaining significant traction. The rise of direct-to-consumer (DTC) brands leveraging e-commerce and social media has disrupted traditional market dynamics, allowing smaller players to compete effectively.

For instance, in April 2024, Colorbar Cosmetics Private Limited launched an eyeshadow palette with 12 different shades ranging from lighter chic tones to deeper cacao with super creamy mattes or light-catching metallic shimmer finish.

For instance, in April 2024, Colorbar Cosmetics Private Limited expanded its cosmetics line by launching 'Petite Eyeshadow Palettes' on e-commerce and their retail outlets.

The market is poised for steady growth, driven by the fashion-conscious population with their increasing disposable income, and a rising preference for sustainable shopping. The integration of technology and personalized options in digital marketing strategies is expected to drive the market growth. Eye makeup manufacturers are concerned with supply chain resilience, product quality, manufacturing locally to minimize operational cost, and variety which is likely to define the industry's future. Partnerships collaborations and developing technologies are projected to increase competition in the fast-paced market.

For instance, in March 2024, the Est Estee Lauder Company Inc., brand 'Clinique,' renowned for its dermatologist-developed skincare and makeup, launched its storefront on the U.S. Amazon Premium Beauty store. The debut expands access to its clinically proven products and enhances consumer education on dermatological care.

Table of Contents

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis-Baby Boomers and Gen X, Millennials, Gen Z; Gender. Income-Low, Mid, and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Loyalty
• 4.3. Factors Considered in Purchase Decision
  • 4.3.1. Ingredient
  • 4.3.2. Color
  • 4.3.3. Pigmentation
  • 4.3.4. Longevity
  • 4.3.5. Water-Proof
  • 4.3.6. Smudge-Proof
  • 4.3.7. Finish
  • 4.3.8. Texture
  • 4.3.9. Sensitivity
  • 4.3.10. Trend
  • 4.3.11. Brand
  • 4.3.12. Reviews
  • 4.3.13. Price
  • 4.3.14. Offers and Discounts
• 4.4. Purpose of Purchase
• 4.5. Medium of Purchase
• 4.6. Frequency of Purchase
• 4.7. Recommendations From Friends, Family/Online Reviews
• 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Global Eye Makeup Market Outlook, 2017-2031F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Product Type
  • 5.2.1. Eyeliner
    • 5.2.1.1. Pencil
    • 5.2.1.2. Pen
    • 5.2.1.3. Felt-tip
    • 5.2.1.4. Brush-tip
    • 5.2.1.5. Others
  • 5.2.2. Eyeshadow
  • 5.2.3. Mascara
  • 5.2.4. Kohl/Kajal
  • 5.2.5. Others
• 5.3. By Form
  • 5.3.1. Liquid
  • 5.3.2. Creamy
  • 5.3.3. Gel
• 5.4. By Source
  • 5.4.1. Organic
  • 5.4.2. Conventional
• 5.5. By Application
  • 5.5.1. Personal
  • 5.5.2. Commercial
• 5.6. By Price
  • 5.6.1. Mass
  • 5.6.2. Premium
  • 5.6.3. Luxury
• 5.7. By End-user
  • 5.7.1. Men
  • 5.7.2. Women
  • 5.7.3. Kids
• 5.8. By Distribution Channel
  • 5.8.1. Online
    • 5.8.1.1. E-commerce Website
    • 5.8.1.2. Company Owned Website
  • 5.8.2. Offline
    • 5.8.2.1. Specialty Stores
    • 5.8.2.2. Supermarkets and Hypermarkets
    • 5.8.2.3. Others
• 5.9. By Region
  • 5.9.1. North America
  • 5.9.2. Europe
  • 5.9.3. Asia-Pacific
  • 5.9.4. South America
  • 5.9.5. Middle East and Africa
• 5.10. By Company Market Share (%), 2023

6. Global Eye Makeup Market Outlook, By Region, 2017-2031F

• 6.1. North America*
  • 6.1.1. Market Size & Forecast
    • 6.1.1.1. By Value
    • 6.1.1.2. By Volume
  • 6.1.2. By Product Type
    • 6.1.2.1. Eyeliner
      • 6.1.2.1.1. Pencil
      • 6.1.2.1.2. Pen
      • 6.1.2.1.3. Felt-tip
      • 6.1.2.1.4. Brush-tip
      • 6.1.2.1.5. Others
    • 6.1.2.2. Eyeshadow
    • 6.1.2.3. Mascara
    • 6.1.2.4. Kohl/Kajal
    • 6.1.2.5. Others
  • 6.1.3. By Form
    • 6.1.3.1. Liquid
    • 6.1.3.2. Creamy
    • 6.1.3.3. Gel
  • 6.1.4. By Source
    • 6.1.4.1. Organic
    • 6.1.4.2. Conventional
  • 6.1.5. By Application
    • 6.1.5.1. Personal
    • 6.1.5.2. Commercial
  • 6.1.6. By Price
    • 6.1.6.1. Mass
    • 6.1.6.2. Premium
    • 6.1.6.3. Luxury
  • 6.1.7. By End-user
    • 6.1.7.1. Men
    • 6.1.7.2. Women
    • 6.1.7.3. Kids
  • 6.1.8. By Distribution Channel
    • 6.1.8.1. Online
      • 6.1.8.1.1. E-commerce Website
      • 6.1.8.1.2. Company Owned Website
    • 6.1.8.2. Offline
      • 6.1.8.2.1. Specialty Stores
      • 6.1.8.2.2. Supermarkets and Hypermarkets
      • 6.1.8.2.3. Others
  • 6.1.9. United States*
    • 6.1.9.1. Market Size & Forecast
      • 6.1.9.1.1. By Value
      • 6.1.9.1.2. By Volume
    • 6.1.9.2. By Product Type
      • 6.1.9.2.1. Eyeliner
        • 6.1.9.2.1.1. Pencil
        • 6.1.9.2.1.2. Pen
        • 6.1.9.2.1.3. Felt-tip
        • 6.1.9.2.1.4. Brush-tip
        • 6.1.9.2.1.5. Others
      • 6.1.9.2.2. Eyeshadow
      • 6.1.9.2.3. Mascara
      • 6.1.9.2.4. Kohl/Kajal
      • 6.1.9.2.5. Others
    • 6.1.9.3. By Form
      • 6.1.9.3.1. Liquid
      • 6.1.9.3.2. Creamy
      • 6.1.9.3.3. Gel
    • 6.1.9.4. By Source
      • 6.1.9.4.1. Organic
      • 6.1.9.4.2. Conventional
    • 6.1.9.5. By Application
      • 6.1.9.5.1. Personal
      • 6.1.9.5.2. Commercial
    • 6.1.9.6. By Price
      • 6.1.9.6.1. Mass
      • 6.1.9.6.2. Premium
      • 6.1.9.6.3. Luxury
    • 6.1.9.7. By End-user
      • 6.1.9.7.1. Men
      • 6.1.9.7.2. Women
      • 6.1.9.7.3. Kids
    • 6.1.9.8. By Distribution Channel
      • 6.1.9.8.1. Online
        • 6.1.9.8.1.1. E-commerce Website
        • 6.1.9.8.1.2. Company Owned Website
      • 6.1.9.8.2. Offline
        • 6.1.9.8.2.1. Specialty Stores
        • 6.1.9.8.2.2. Supermarkets and Hypermarkets
        • 6.1.9.8.2.3. Others
  • 6.1.10. Canada
  • 6.1.11. Mexico

All segments will be provided for all regions and countries covered

• 6.2. Europe
  • 6.2.1. Germany
  • 6.2.2. France
  • 6.2.3. Italy
  • 6.2.4. United Kingdom
  • 6.2.5. Russia
  • 6.2.6. Netherlands
  • 6.2.7. Spain
  • 6.2.8. Turkey
  • 6.2.9. Poland
• 6.3. Asia-Pacific
  • 6.3.1. India
  • 6.3.2. China
  • 6.3.3. Japan
  • 6.3.4. Australia
  • 6.3.5. Vietnam
  • 6.3.6. South Korea
  • 6.3.7. Indonesia
  • 6.3.8. Philippines
• 6.4. South America
  • 6.4.1. Brazil
  • 6.4.2. Argentina
• 6.5. Middle East and Africa
  • 6.5.1. Saudi Arabia
  • 6.5.2. UAE
  • 6.5.3. South Africa

7. Market Mapping, 2023

• 7.1. By Product Type
• 7.2. By Form
• 7.3. By Source
• 7.4. By Application
• 7.5. By Price
• 7.6. By End-user
• 7.7. By Distribution Channel
• 7.8. By Region

8. Macro Environment and Industry Structure

• 8.1. Demand Supply Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (By Value, 2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. The Estee Lauder Company Inc.
  • 13.1.1. Key Management Personnel
  • 13.1.2. Products and Services
  • 13.1.3. Financials (As Reported)
  • 13.1.4. Key Market Focus and Geographical Presence
  • 13.1.5. Recent Developments
• 13.2. L'Oreal S.A.
• 13.3. Coty Inc.
• 13.4. Unilever plc
• 13.5. Natura & Co. Holding S.A.
• 13.6. Colorbar Cosmetics Private Limited
• 13.7. Oriflame Holdings BV
• 13.8. Revlon Consumer Products LLC
• 13.9. Procter & Gamble
• 13.10. Morphe LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us and Disclaimer